The global growth outlook for eCommerce is very strong and there are lots of different types of eCommerce platform e.g.: B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer), Social eCommerce, Mobile eCommerce and more. By specialising in eCommerce platforms you can align yourself with this expanding industry – resulting in demand for your skills that should result in excellent remuneration.

SAP Hybris Consultant
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Magento Programmer
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eCommerce Plugin Engineer

Wordpress Developer
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Magento Developer
Certified Magento Consultant

eCommerce Platform Engineers often start out in one of the Web Development languages such as JavaScript, PHP or Java – usually working at a retailer or online merchant. From there, they develop specialist knowledge/certifications for specific platforms.

Here, we aim to provide an overall range of day rates and salaries.
There are always factors to consider when assigning a day rate and salary to a role, such as the skill demand, location, complexity, level of responsibility as well as what other benefits are on offer, such as remote working. It’s also worth noting that the ‘number of years’ of experience is not an ideal measure. However, as a general guide, it should provide some ballparks and pointers…

Salaries
At an entry level, Junior eCommerce Platform Engineers will achieve a similar salary to most other Junior Software Engineers e.g. £25k-£35K. As they rise through the seniority rankings, this will move to £50k-£60k for a Senior Engineer or Team Lead. Specialist certifications, functional implementation experience and knowledge of the full lifecycle will take you to the £100k+ roles

Day Rates
At an entry-level, for a junior/graduate a typical day rate would be around the £250 mark, at the mid-level around the £350 mark and seniors can expect a day rate of £450+ as a benchmark.

eCommerce Platform Engineering is essentially a software development role so you will be expected to be an expert programmer. eCommerce platforms are typically high traffic/high transaction & high profile. If a busy platform goes down the costs to a business can run into the millions. As such, eCommerce Platform Engineers need to be able to respond quickly to challenges and be good at solving problems under pressure.

Specialising in one of the commercially available systems would suit engineers that are interested in learning all there is to know about one platform. Even if you are more of a generalist eCommerce Platform Engineer – an interest in the full process of selling products online is highly advantageous.

BEng Software Engineering | BSc Software Engineering | Oracle Commerce Developer | Magento 2 Certified Professional JavaScript Developer | Salesforce Certified Commerce Cloud Digital Developer.

Salary:

£22k – £27k

What They Do:

Supports the eCommerce platform team by managing basic website updates, content uploads, product information, and user account administration.

Skills Needed:

• Basic knowledge of eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud)
• HTML/CSS fundamentals
• Website CMS tools
• Data accuracy and attention to detail
• Basic problem-solving and troubleshooting

Salary:

£28k – £35k

What They Do:

Manages day-to-day website operations, implements updates, supports integrations, and ensures the site is fully functional and optimised.

Skills Needed:

• Platform configuration and updates
• Site testing and QA
• Familiarity with APIs and integrations
• SEO and UX fundamentals
• Basic analytics and reporting (Google Analytics, Looker Studio)

Salary:

£38k – £50k

What They Do:

Oversees platform operations and integrations, works with IT and development teams, and ensures the platform supports marketing and commercial strategies.

Skills Needed:

• eCommerce platform administration (Shopify Plus, Magento 2, Salesforce Commerce Cloud)
• Project management and vendor management
• Data integrity and security awareness
• UX/CRO collaboration
• API and third-party tool integrations

Salary:

£50k – £70k

What They Do:

Leads platform enhancements, oversees large integrations, manages relationships with developers, and supports long-term technical roadmaps.

Skills Needed:

• Advanced platform configuration and scaling
• Team leadership and resource allocation
• Deep understanding of eCommerce technology stacks
• Data analysis and platform performance optimisation
• GDPR and data compliance management

Salary:

£70k – £90k

What They Do:

Leads the eCommerce platform strategy, ensuring systems support business growth, customer experience, and international expansion.

Skills Needed:

• Platform strategy and transformation
• Executive-level communication
• Full budget ownership
• Stakeholder alignment across tech, marketing, and operations
• Risk management and security oversight

Salary:

£90k – £120k+

What They Do:

Owns the overall platform and technology strategy at the enterprise level. Responsible for platform scalability, innovation, and supporting future growth opportunities.

Skills Needed:

• Global platform strategy and governance
• Board-level influence and reporting
• Investment planning for technology stacks
• International rollout and localisation
• Driving efficiency and long-term platform stability

Salary: £24k – £32k
What They Do:
Provides support for eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud), resolves technical issues, and assists with platform setup and configuration.

Skills Needed:

• Basic understanding of eCommerce platforms and integrations
• HTML, CSS, and basic JavaScript knowledge
• Troubleshooting and problem-solving skills
• Good communication with internal teams and customers
• Knowledge of payment gateways and product data management

Salary: £28k – £36k
What They Do:
Supports the ongoing maintenance of the eCommerce platform, manages product data, implements updates, and assists in testing new features.

Skills Needed:

• Hands-on experience with CMS and platform dashboards
• Data entry accuracy and quality control
• Understanding of user experience (UX) principles
• Working knowledge of APIs and third-party integrations
• Strong organisational skills and attention to detail

Salary: £36k – £48k
What They Do:
Oversees the functionality, integrations, and performance of the eCommerce platform, ensuring optimal user experience and smooth day-to-day operations.

Skills Needed:

• Advanced platform knowledge (Shopify Plus, Magento 2, Salesforce Commerce Cloud)
• Technical troubleshooting and system optimisation
• Project management skills for platform upgrades and migrations
• Understanding of SEO, analytics, and conversion optimisation
• Ability to collaborate with developers, designers, and marketers

Salary: £48k – £65k
What They Do:
Manages complex platform projects, leads integrations with ERP, CRM, and marketing tools, and ensures scalability and reliability.

Skills Needed:

• Expertise in platform architecture and development best practices
• Experience with headless commerce solutions
• API design and integration strategy
• Vendor management and contract negotiation
• Ability to lead and mentor platform administrators

Salary: £65k – £85k
What They Do:
Owns the eCommerce platform strategy, manages platform budgets, and oversees multiple teams ensuring the platform supports business growth.

Skills Needed:

• Strategic planning for platform capability and future development
• Cross-departmental leadership (IT, eCommerce, Marketing)
• Financial and resource planning
• Strong vendor and stakeholder management
• Knowledge of emerging eCommerce technologies and trends

Salary: £90k – £130k+
What They Do:
Defines the company’s digital commerce technology vision, drives innovation, and ensures the platform ecosystem delivers revenue growth and customer satisfaction.

Skills Needed:

• Executive-level leadership and communication
• Enterprise architecture and digital transformation expertise
• Long-term technology investment planning
• Experience in global eCommerce operations
• Ability to influence at board level