UX is booming as a career. Marketing and UX design are both about making a product/service as desirable to the user as possible. If you have found yourself looking to make this career switch, the overlap between the two can make the transition that bit more straightforward.
For a real-life take in this context, we caught up with Emma Vaughan, UX/UI Designer (previously Digital Marketer) at Rockpool Digital to give you some insight – if you are considering the change or are planning on enabling an expert within your team – you can find some first-hand perception right here.
Emma: I have a degree in graphic design and after university, I landed my first design job working in a small marketing team. From there I transitioned from design to content marketing, with a focus on designing and optimising websites to increase conversion rates. A lot of my role would be specifically looking at how people navigate a site, how best we can guide them to and through the site, and the language they were using in search, offsite (Google) and onsite searches.
Emma: I’ve always loved design and found it hard to completely part ways with the discipline when I became interested in content marketing. For me, UX is a wonderful combination of both; from understanding users, their desires and pain points, to visualising and designing a solution fit for purpose. I love that with UX, everything is guided by the user, and you draw out some powerful insight through interviews and testing – aspects which give marketers some concrete information on how to communicate with the audience. UX sits in the very middle of the Venn diagram – between technology, the business needs and user needs. From experience in both design and marketing, I can comfortably work in the middle, and you need this in order to practice good UX.
Emma: I love it all – it’s very hard to pick out certain parts. With UX, it’s an iterative process, and every time you circle around, you draw out more and more insight. I guess if I had to pick one – it would be the visualisation of the solution. I love wireframing and bringing all the research to life. But, of course, this cannot be done without a genuine interest in each stage of the process.
Emma: Read, read, read. Practice, practice practice.
I follow a lot of UX profiles on social media – It’s a nice way to see what other UXers are doing in the space, as well as Keeping up to date with anything new that emerges.
Thanks for sharing, Em!