Insight Analyst jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, business performance, product, employee information, pricing data, and much more. From this, analysts can work closely with other areas of a business to make commercial recommendations that can either increase sales, productivity and business performance.

Why consider a career as an Insight Analyst?

A career as an Insight Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.

Typical role titles include

Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Customer Insight Analyst
Consumer Insight Analyst
Senior Insight Analyst
Insight and Analytics Manager
Senior Insight and Analytics Manager
Insight and Analytics Specialist
Chief Insight Manager
VP, Insight and Analytics
Director of Insight and Analytics
Head of Insight and Analytics
Senior Manager – Insight & Analytics
Strategy and Insight Manager
Strategy and Insight Lead
Head of Insight and Strategy
Strategic Insight Manager
Strategic Insight Lead
Trading Insight Analyst
Product Insight Analyst
HR Insight Analyst
Business Insight Analyst
Employee Insight Analyst
Internal Insight Analyst
External Insight Analyst
Pricing Insight Analyst
Telematics Insight Analyst
Planning and Insight Analyst
Insight and Data Analyst
Insight Effectiveness Lead
BI Insight Analyst
Shopper Insight Analyst
Pricing Data Analyst
Loyalty Analyst

Career progression example

Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst

Salary Benchmarks

At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.

Is it right for me? The skills it takes…

The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills

Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.

Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening – Crimson Hexagon, Brandwatch, Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.

Our Data, Insight & Analytics recruitment team

  • Principal Recruiter

    Data Platform & Architecture

    View profile

    Scott Rogers

  • Senior Recruiter

    Data, Insight & Analytics

    View profile

    Tegan Fenn

  • Recruiter

    Data Engineering, BI & MLOps

    View profile

    Izzy Martin

  • Head of Data

    Insight & Analytics

    View profile

    Alex Cosgrove


Our latest Data, Insight & Analytics jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

Senior Business Intelligence Consultant

Purpose Driven

  • Remote
  • Permanent
  • 55,000 - 65,000

Full details

Working for an agency and building relationships with clients

Fully remote option.

Working for a B-Corp company.

Full details

19th Apr

Senior Data Analyst

  • London
  • Contract
  • 550-650 Per Day

Full details

6 Month Contract, Inside IR35

Join an insurtech, scale-up company with a fantastic culture and great branding.

Sit under the Head of Analytics.

Full details

11th Apr

Data Protection Manager

Purpose Driven

  • Edinburgh
  • Permanent
  • 35,000 - 41,000

Full details

Non for profit supporting children and young people

Work for a company with an amazing cause.

Manage the data protection function and a junior DPO.

Full details

08th Apr


Salary guides:

  • -
    Data, Insight and Analytics Day Rate Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

  • -
    Data, Insight and Analytics Salary Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

  • -
    Data, Insight and Analytics Within Data Engineering & Development

    Average salaries and day rates for roles within data engineering & development.

  • -
    Data, Insight and Analytics within Data Science

    Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.


MotherBoard is a Business Charter, Community and Event Series driving tangible change for mums working in the tech industry. GreenTechSW is a community that provides expert insight and thought provoking discussion on how technology can improve our physical environment and battle the massive, urgent issue of climate change. Tech Ethics Bristol is passionate about building a fair and equal society, where technology is a catalyst for positive change.