Principal Recruiter
Data Platform & Architecture
View profileThe use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, business performance, product, employee information, pricing data, and much more. From this, analysts can work closely with other areas of a business to make commercial recommendations that can either increase sales, productivity and business performance.
Why consider a career as an Insight Analyst?
A career as an Insight Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Customer Insight Analyst
Consumer Insight Analyst
Senior Insight Analyst
Insight and Analytics Manager
Senior Insight and Analytics Manager
Insight and Analytics Specialist
Chief Insight Manager
VP, Insight and Analytics
Director of Insight and Analytics
Head of Insight and Analytics
Senior Manager – Insight & Analytics
Strategy and Insight Manager
Strategy and Insight Lead
Head of Insight and Strategy
Strategic Insight Manager
Strategic Insight Lead
Trading Insight Analyst
Product Insight Analyst
HR Insight Analyst
Business Insight Analyst
Employee Insight Analyst
Internal Insight Analyst
External Insight Analyst
Pricing Insight Analyst
Telematics Insight Analyst
Planning and Insight Analyst
Insight and Data Analyst
Insight Effectiveness Lead
BI Insight Analyst
Shopper Insight Analyst
Pricing Data Analyst
Loyalty Analyst
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes…
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening – Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.
Our Data, Insight & Analytics recruitment team
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Scott Rogers
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Tegan Fenn
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Data, Insight & Analytics case studies
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Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
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“From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”
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- 0117 926 9530
- hello@adlib-recruitment.co.uk
- Company registered in England and Wales
- No: 5138584.
- Member of APSCo.