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Insight Analyst jobs and careers

The use of data in marketing and data insights continues to grow. Organisations are increasingly looking to harness the vast volumes of data they hold – from in-store transactions, online performance, customer conversions and returns, to internal metrics such as business performance, employee productivity, pricing strategies, and more. Insight Analysts work closely with various parts of a business to generate commercial recommendations that help increase sales, improve productivity, and enhance overall business performance.

Why consider a career as an Insight Analyst?

A career as an Insight Analyst provides the opportunity to apply analytical skills to real-world commercial challenges. Sectors such as retail, eCommerce, financial services, and telecommunications have some of the most established insight and analytics functions. There are also many agencies specialising in customer and market analytics, with more traditional marketing agencies now offering insight-led services to their clients. As a result, candidates now have a wide choice between in-house and agency-side roles.

Typical role titles include

  • Graduate Insight Analyst
  • Junior Insight Analyst
  • Insight Analyst
  • Customer Insight Analyst
  • Consumer Insight Analyst
  • Senior Insight Analyst
  • Insight and Analytics Manager
  • Senior Insight and Analytics Manager
  • Insight and Analytics Specialist
  • Chief Insight Manager
  • VP, Insight and Analytics
  • Director of Insight and Analytics
  • Head of Insight and Analytics
  • Senior Manager – Insight & Analytics
  • Strategy and Insight Manager
  • Strategy and Insight Lead
  • Head of Insight and Strategy
  • Strategic Insight Manager
  • Strategic Insight Lead
  • Trading Insight Analyst
  • Product Insight Analyst
  • HR Insight Analyst
  • Business Insight Analyst
  • Employee Insight Analyst
  • Internal Insight Analyst
  • External Insight Analyst
  • Pricing Insight Analyst
  • Telematics Insight Analyst
  • Planning and Insight Analyst
  • Insight and Data Analyst
  • Insight Effectiveness Lead
  • BI Insight Analyst
  • Shopper Insight Analyst
  • Pricing Data Analyst
  • Loyalty Analyst

Career progression example

  • Graduate Insight Analyst
  • Junior Insight Analyst
  • Insight Analyst
  • Senior Insight Analyst

Salary Benchmarks

At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.

Is it right for me? The skills it takes…

Insight Analysts blend marketing knowledge with technical data skills. The ability to interpret data and translate findings into actionable insight is key.

Marketing & commercial skills: Google Analytics | Adobe Analytics | A/B and multivariate testing (MVT) | Attribution modelling | Customer segmentation | Conversion rate optimisation (CRO) | Personalisation strategies | CRM and loyalty programmes | Net Promoter Score (NPS) | Customer behaviour analysis | Trading and commercial performance

Data & technical skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Data visualisation | Social listening tools (e.g. Brandwatch, Sprinklr, Talkwalker)

What qualifications does it take?

An analytical or numerate degree (such as in Statistics, Mathematics, Economics, Computer Science, Physics, or Chemistry) is good and tends to align to the career. Experience using analytical tools like SQL, Python, PowerBI, Tableau etc. during undergraduate or postgraduate study is also beneficial.

However, individuals with a Marketing or Business degree can still enter the field, particularly if they’ve gained commercial experience with data, CRM platforms, or digital analytics.

Our Data, Insight & Analytics recruitment team

  • Lead Senior Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

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Data, Insight & Analytics case studies

  • “From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”

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    Dr. Venura Perera

    Data Science Manager

    LV=

    VIEW CASE STUDY

  • Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.

    World Host Group logo

    Michelle Stark

    CMO

    World Host Group

    VIEW CASE STUDY

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MotherBoard is a Business Charter, Community and Event Series driving tangible change for mums working in the tech industry. GreenTechSW is a community that provides expert insight and thought provoking discussion on how technology can improve our physical environment and battle the massive, urgent issue of climate change. Tech Ethics Bristol is passionate about building a fair and equal society, where technology is a catalyst for positive change.

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