A career as an Insight Analyst provides the opportunity to apply analytical skills to real-world commercial challenges. Sectors such as retail, eCommerce, financial services, and telecommunications have some of the most established insight and analytics functions. There are also many agencies specialising in customer and market analytics, with more traditional marketing agencies now offering insight-led services to their clients. As a result, candidates now have a wide choice between in-house and agency-side roles.

• Graduate Insight Analyst
• Junior Insight Analyst
• Insight Analyst
• Customer Insight Analyst
• Consumer Insight Analyst
• Senior Insight Analyst
• Insight and Analytics Manager
• Senior Insight and Analytics Manager
• Insight and Analytics Specialist
• Chief Insight Manager
• VP, Insight and Analytics
• Director of Insight and Analytics
• Head of Insight and Analytics
• Senior Manager – Insight & Analytics
• Strategy and Insight Manager
• Strategy and Insight Lead
• Head of Insight and Strategy
• Strategic Insight Manager
• Strategic Insight Lead
• Trading Insight Analyst
• Product Insight Analyst
• HR Insight Analyst
• Business Insight Analyst
• Employee Insight Analyst
• Internal Insight Analyst
• External Insight Analyst
• Pricing Insight Analyst
• Telematics Insight Analyst
• Planning and Insight Analyst
• Insight and Data Analyst
• Insight Effectiveness Lead
• BI Insight Analyst
• Shopper Insight Analyst
• Pricing Data Analyst
• Loyalty Analyst

• Graduate Insight Analyst
• Junior Insight Analyst
• Insight Analyst
• Senior Insight Analyst

At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.

Insight Analysts blend marketing knowledge with technical data skills. The ability to interpret data and translate findings into actionable insight is key.

Marketing & commercial skills: Google Analytics | Adobe Analytics | A/B and multivariate testing (MVT) | Attribution modelling | Customer segmentation | Conversion rate optimisation (CRO) | Personalisation strategies | CRM and loyalty programmes | Net Promoter Score (NPS) | Customer behaviour analysis | Trading and commercial performance

Data & technical skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Data visualisation | Social listening tools (e.g. Brandwatch, Sprinklr, Talkwalker)

An analytical or numerate degree (such as in Statistics, Mathematics, Economics, Computer Science, Physics, or Chemistry) is good and tends to align to the career. Experience using analytical tools like SQL, Python, PowerBI, Tableau etc. during undergraduate or postgraduate study is also beneficial.

However, individuals with a Marketing or Business degree can still enter the field, particularly if they’ve gained commercial experience with data, CRM platforms, or digital analytics.

Salary: £26k – £35k
What They Do:
Supports business teams by collecting, cleaning, and analysing data to generate basic reports and insights. Helps identify trends and performance metrics.

Skills Needed:

• Excel and basic data manipulation
• SQL for querying databases
• Understanding of KPIs and business metrics
• Data visualisation tools (Power BI, Tableau)
• Communication and report writing

Salary: £35k – £45k
What They Do:
Delivers actionable insights from data to support decision-making across departments. Works with stakeholders to understand business needs and translate them into analytical solutions.

Skills Needed:

• Advanced SQL and data modelling
• Dashboard creation and storytelling
• Statistical analysis and hypothesis testing
• Business acumen and stakeholder engagement
• Experience with tools like Python or R (desirable)

Salary: £45k – £60k
What They Do:
Leads analytical projects, mentors junior analysts, and provides strategic insights to improve performance, customer experience, and operational efficiency.

Skills Needed:

• Predictive modelling and segmentation
• Advanced data visualisation and reporting
• Strong stakeholder management
• Experience with cloud data platforms (e.g., Snowflake, BigQuery)
• Knowledge of experimentation and A/B testing

Salary: £60k – £75k
What They Do:
Manages insight teams and projects, aligns analytics with business strategy, and ensures high-quality data-driven decision-making across the organisation.

Skills Needed:

• Team leadership and project management
• Strategic planning and prioritisation
• Data governance and quality assurance
• Cross-functional collaboration
• Presentation and influencing skills

Salary: £75k – £100k
What They Do:
Oversees the organisation’s insight strategy, drives innovation in analytics, and ensures insights are embedded in business processes and culture.

Skills Needed:

• Department-level leadership and vision
• Budgeting and resource allocation
• Enterprise data strategy and architecture
• Executive stakeholder engagement
• Championing data literacy and culture

Salary: £100k – £140k+
What They Do:
Leads enterprise-wide data and insight initiatives, shaping corporate strategy through analytics and ensuring data drives competitive advantage.

Skills Needed:

• Executive leadership and influence
• Building global analytics functions
• Expertise in data ethics, privacy, and compliance
• Commercial strategy and board-level reporting
• Driving innovation through data and insights