Marketing Manager FTC 9 Months

We are looking for an experienced Marketing Manager to join, to join a lovely family-orientated business on an FTC basis (9 Months) to cover maternity leave. This brand is experiencing big growth and has over 60 sites and more to come! You will join a vibrant Marketing team, to craft both B2C and B2B brand marketing plans, shaping multi-channel local marketing strategies for new and existing franchises. This role is an exciting opportunity to line-manage two Marketing Executives and lead the creation and delivery of successful campaigns to increase brand awareness and preference within the education sector. If you are a Marketing Manager with experience in a similar position, we would love to hear from you!

What you’ll be doing

• Craft and deliver the brand marketing plan and initiatives, working to achieve marketing objectives for all key audiences.
• Curate campaign briefs and deliver to stakeholders, ensuring plans are communicated effectively.
• Collaborate with franchisees and local teams, transforming brand activities into local brand campaigns. Ensure Marketing plans are tailored and effectively support opportunities for the sites.
• Report on Marketing performance and customer brand experience. Work with teams and agencies to track, collect and analyse data regularly to effectively convert enquiries.
• Ensure the brand is go-to brand for local markets through effective and customised Marketing strategies. Manage preliminary Marketing onboarding of new Franchisees.
• Own Brand guidelines and visuals, ensure messaging is consistent and aligns with brand ToV and target audiences.
• Managing Marketing campaign budgets effectively, adjusting when necessary.
• Line manage, support and develop 2x local marketing executives and an internal graphic designer.

Experience you’ll need.

• Experience in a similar Marketing Manager role with line management.
• Ability to build successful local marketing plans and campaigns effectively across multiple channels including PR, Events, Digital, and Social.
• Understanding of PPC, Paid Social, and SEO Marketing.
• Strong relationship management skills, both with internal teams and agencies (Digital, Offline, and PR).
• Ability to build reports and provide insights and recommendations.
• Must be able to commute to occasional marketing meetings and site visits.

What’s next?

If you have experience in a similar position, please apply right away!