Senior Brand and Marketing Manager

About Woodhall Estate

Woodhall Estate has been part of the Abel Smith family for more than 200 years. Many thousands of people live, work, learn, celebrate and rejuvenate on this thriving estate which encompasses parks, farms, woodlands, historic properties, wildflower meadows, rivers, wetlands and pastures.

Woodhall is a modern, forward-thinking organisation rooted in community, learning, conservation, and sustainability. Together, we’re advancing a 25 year strategy that unites our diverse business divisions, team, partners, and our core communities, to create a meaningful impact that goes well beyond land management – anchoring our work in respect, responsibility, and care for both the environment and each other. This is the foundation of a truly sustainable future.

At the heart of Woodhall is a unique community spirit where everyone’s contributions matter. While we may have expansive grounds and exceptional facilities, it’s our people and purpose that set us apart.

About the Senior Brand & Marketing Manager

We are looking for a visionary and results-oriented Senior Brand & Marketing Manager to manage the evolution and execution of the Woodhall brands and all associated day-to-day marketing efforts.

This newly created role is in context of significant change and investment into the Woodhall brands over the past year and ongoing, with launches of three new websites planned in the near future. It is now time for us to recruit for this pivotal new role.

The role will be key to shaping how Woodhall is perceived into the future, deepening both customer and public engagement, and driving meaningful growth across all brands, departments and channels.

• Hours: Full-time, with flexibility for reduced hours depending on the candidate’s experience and preferences.
• Location: On-site or hybrid to be agreed.

Responsibilities include:

• Brand Leadership: Champion the new brand vision and further refine the brand(s) positioning strategy and identities across Woodhall Estate, Woodhall Park, and Woodhall Locations. Drive a unified brand presence that ensures the brands are reflective of Woodhall’s overarching standards, values, roots and ethos.
• Marketing Strategy & Execution: Develop and implement integrated marketing strategies to drive growth, awareness, and engagement across diverse audiences, across digital, content, social media, PR, events, partnerships, print, signage, merchandise and paid media.
• Leadership & Team Development: In due course, propose additional new hires for the brand/marketing function such that it grows in line with organisational expansion. Lead, manage and motivate these direct reports.
• Supplier & Agency Management: Manage external agencies/freelancers (PR, web, photography, videography etc), ensuring quality and brand alignment. Review and enhance supplier partnerships as needed.
• Cross-organisational Collaboration: Partner with teams across property, rural, experience/hospitality, education, finance and operations to champion the brand(s) and deliver a marketing function to all departments and segments of the organisation.
• Communications & Reputation Management: Work closely with our appointed PR consultants to refine and implement the strategic communications plan to enhance and safeguard Woodhall’s public image.
• Data, Insight & Performance: Use data and analytics to inform decisions, optimise campaigns, and drive continuous improvement. Implement performance tracking, A/B testing, and attribution modelling to maximise ROI.

What experience you’ll need to apply

Essential:

• Significant expertise and experience in brand development and management, and multi-channel marketing strategies and implementation.
• Experience working within a luxury hospitality or lifestyle brand.
• Proven ability to plan, manage, and deliver integrated marketing campaigns which get results, across digital, content, social media, PR, events, partnerships, print, signage, merchandise and paid media.
• The ability to think on your own and always seek the solution, whilst always being willing to be collaborative, humble and compromising within a team setting.
• Demonstrable creative excellence.
• Proficiency in key marketing and analytics tools, such as Adobe Creative Suite, Canva and CRM platforms.
• Strong commercial awareness with a data-driven approach to decision-making and optimisation.
• Exceptional organisational skills to manage multi-business, multi-channel marketing campaigns.
• Experience managing supplier and agency relationships in a complex, multi-stakeholder environment.
• Excellent communication and project management abilities, capable of juggling multiple priorities effectively.

Nice to Have:

• Previous experience of a rural based organisation/brand/estate.
• A passion for the countryside.
• A passion for community, learning, conservation and sustainability aligned with Woodhall’s Roots.
• Understanding of both B2C and B2B marketing environments, with the ability to adapt strategies accordingly.
• Knowledge of emerging marketing technologies and trends, such as AI-driven marketing tools, influencer partnerships, content personalisation, and growth marketing tactics.

What you’ll get in return

• Salary: £60,000-£70,000 depending on experience and pro-rated to agreed hours.
• 7% employer’s pension contribution.
• Private healthcare.
• Life assurance.
• 25 days annual leave in addition to bank holidays, plus a day off for your birthday each year.
• Enhanced maternity, shared parental & adoption leave.
• Discounted gym membership, comprehensive discounts and employee support package via Sage.
• Regular team socials and annual parties.
• Discounted venue hire.
• Exclusive access to the ground outside of work.

Click to download full candidate pack.

What next?

We have chosen to partner with ADLIB who are managing the recruitment process for Woodhall Estate. If you’re an experienced or aspiring Senior Brand & Marketing Manager with significant experience of working within a luxury hospitality or lifestyle brand, please apply ASAP with a tailored CV. Tony Allen at ADLIB will be in touch to schedule an introductory screening call with shortlisted candidates.

Please note that any candidates that approach Woodhall Estate directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at Woodhall Estate, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves whilst living by our Core Values of Professionalism, People, Probity and Perspective.

Please see the candidate pack for more information.