Tony Allen

Head of Marketing, Digital & eCommerce

Agency & In-house Marketing

0117 926 9530

In your opinion, what is “what working at ADLIB” all about?

Aside from everybody being amazing at the core recruitment day job, it’s incredibly inclusive here and it genuinely feels like we’re a collective, in it together as an employee-owned business, and on a mission to positively impact the industries we work within and the communities around them. Being able to say we’re the World’s highest scoring B Corp recruitment agency is pretty special too! It’s true that we share a collective ambition, and whilst we’re serious about doing the best job possible, nobody takes themselves too seriously. Without exception, everybody in the business is a lovely human.

What does the concept of ‘purpose’ mean to you?

To me, purpose means having a tangible, positive impact on all stakeholders that you come into contact with – be that colleagues, customers, communities and the planet. It means thinking and acting inclusively at all times and realising it’s a journey of improvement. The learning never stops!

What does being a part of a B Corp mean to you?

B Corp is a movement, a community and a journey of continual improvement. Wearing the badge is an awesome thing, but it’s all about increasing that score as a collective, at every single opportunity. The B Corp framework is a brilliant tool for challenging yourselves in the most tangible and measurable manner – next time we’re aiming for 140 points+.

Can you name a book, podcast, or article that has influenced your approach to work?

Do Disrupt – Change the status quo or become it by Mark Shayler

Manifesto by Dale Vince

What is a personal accomplishment that you are proud of outside of work?

Completing the Rome Marathon in 2022 and raising a good amount of money for Invest in ME Research alongside the legendary Mike Harley.

Is there a cause or issue that you are passionate about, and if so, why?

I feel extremely lucky to have had the start in the life that I’ve had, and I’m very aware of all the privileges I’ve had along the way. I want to use my position and experience to make a positive impact on the career prospects of marginalised people. I believe that if we can get more people from diverse backgrounds into entry level roles, retain them and help them progress to get into leadership roles, we will achieve true diversity at the top of the career ladder. It’s a complex problem to solve but there are many ways in we as individuals, and the business community can drive change and make this a reality.  can make a positive change. I’m currently volunteering as a member of DMA Talent Advisory Committee, Equal Opportunities Ambassador for Babbasa, and Ambassador at MotherBoard.

What are you currently excited about?

Being an EOA for Babbasa and Ambassador at MotherBoard, and continuing to learn from the networks I’m a part of. I also started learning Karate, which is great for body and mind, and also very humbling!

What are you grateful for?

All of the privilege, the fantastic upbringing my parents have given me, and of course my amazing wife and kids 😊

Tony has over 15 years’ experience in recruitment, the majority of which has been spent working with high profile agency and in-house marketing teams across the South of UK. Tony is passionate about doing good by people and planet, as well as delivering great results with the highest standards of service that he can offer. Our B Corp values are well-aligned and it’s one of the big reasons he joined the ADLIB collective back in 2021.

Tony heads up our Marketing, Digital & eCommerce Recruitment team which is one of the most experienced teams of its kind in the country. The team’s clients include some of the most exciting brands and agencies, start-ups, SMEs and corporates, across the UK and sometimes further afield.

He loves to partner with purpose-driven organisations and B Corps and is often called upon for Senior Appointments such as Marketing Director, VP Marketing, CMO, and agency-side MD and C-level roles.

The team is made up of sector specialists, each with their own niche which they’re immersed in, day-in-day-out. Together they cover everything from Agency Client Services & Strategy; CRM, Social Media, Content & CRM; SEO, PPC & CRO; B2B In-house Marketing, B2C In-house Marketing & eCommerce.


Marketing Recruiter, Senior Consultant or Principal Recruitment Consultant

Purpose Driven

  • Bristol
  • Permanent
  • £24,000-£43,000 depending on experience and level, uncapped commission, share options, tax free bonus & more

Full details

Marketing Agencies - South East & London

Join the highest globally ranked B Corp Certified recruitment business with an extensive client base, established industry partnerships and a progressive and enjoyable environment.

Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way.

Full details

13th May



What my candidates say

  • Tony delivered an exceptional candidate experience, helping me to land my dream role. He too, is purpose driven and was able to bring the company and role to life within minutes. He was responsive and it was evident that he really cared. One of recruitments good guys!

    Emily Stevenson

    Marketing Director at Ecotalk

Salary Guides

  • -
    Agency Salary Guide South West

    Average salaries and day rates typically received for Agency roles in the South West.

  • -
    eCommerce Perm Salary Guide South West

    Average salaries and day rates typically received for eCommerce roles in the South West region.

  • -
    B2C In-House Marketing Salary Guide South West

    We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.

  • -
    Agency Salary Guide London and South East

    Salaries and day rates typically received for Agency roles in London & the South East.

  • -
    B2C In-House Marketing Salary Guide London & SE

    We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.

The MotherBoard Movement

< Delivering significant impact long-term for mums working in tech >
MotherBoard is a Business Charter, Community, Event Series, and Podcast driving tangible change for mums working in the tech industry. We are on a mission to transform the industry to be more inclusive of mothers by tackling stigmas and supporting employers who want to create real change.


ADLIB B Corp Impact Report

ADLIB certified as a B Corp in September 2019. Our starting point was a score of 82.8. In 2020 ADLIB became the world’s first 100% employee-owned B Corp recruitment business globally. In 2023 we received a recertification score of 130.3. The highest ranking recruitment company, globally. An immensely proud moment in ADLIB history.



MotherBoard is a Business Charter, Community and Event Series driving tangible change for mums working in the tech industry. GreenTechSW is a community that provides expert insight and thought provoking discussion on how technology can improve our physical environment and battle the massive, urgent issue of climate change. Tech Ethics Bristol is passionate about building a fair and equal society, where technology is a catalyst for positive change.


True Diversity

Diversity and Inclusion isn’t a tick box exercise, it requires an engaged commitment to drive change and live and breathe an all-inclusive environment. We believe there is a wealth of untapped talent out there. We’re playing our part to identify and engage that talent, and to help them find their way into enjoyable and meaningful careers.



Marketing & Digital Employment Snapshot 2023/24

Based on ADLIB internal data and knowledge, here is a UK-wide sector talent and skills overview for the Marketing & Digital employment market.


We are a recruitment agency with purpose

For our People. For our Communities. For the Planet. When designing this website, keeping carbon emissions to a minimum has been a constant consideration along the way, for every page. We kept page weight to a minimum, opted for lean functional simplicity rather than fancy polluting features.


Contact me

If you would like to chat about how we can help your team to grow or if you’d like to find out about current opportunities, please get in touch.