Strategic Marketing Manager

About OMEX Agriculture

OMEX Agriculture is the market leader in liquid fertilisers in the UK, manufacturing and distributing a unique range of plant nutrients and crop health promoters nationally and internationally. Our mission is to develop and market the most effective scientifically proven products and services for agriculture and industry, maximising efficiency and profitability for our customers whilst minimising environmental impact.

OMEX is an innovative and exciting place to work, and it’s an exciting time to join too. Marketing is at the forefront of the business strategy and the Strategic Marketing Manager will be able shape the role to be their own, bringing digital marketing excellence, fresh thinking and creative flare.

Hybrid working: 2-3 days per week in the office.

About the Strategic Marketing Manager role

As the Strategic Marketing Manager at OMEX you will be at the forefront of our marketing strategy, responsible for developing and executing comprehensive plans that elevate our brands and drive business growth. Core responsibilities will include:

• Develop and implement successful marketing strategies, in collaboration with the Business Growth Director, to promote OMEX products that align with our strategic goals.
• Lead go-to-market strategy and marketing projects from concept and execution (e.g. for new product launches).
• Maintain a strong understanding of the OMEX product range, particularly understanding benefits versus competitive products.
• Champion brand development across bulk fertilisers and specialities delivering key brand messages across all channels, from digital to in-field communications.
• Act as a brand ambassador across the OMEX group.
• Conduct in-depth market, customer, and competitor research to identify trends, opportunities, and threats.
• Plan, manage and optimise value propositions and multi- channel marketing campaigns, including digital, social media, content marketing, email and events to increase brand awareness and drive product adoption.
• Analyse campaign performance and make data driven recommendations for improvement.
• Lead the creation of high-quality content for our brochures, newsletters, press releases and technical updates that resonates with our target audience.
• Develop and lead the strategy for OMEX website and social media, SEO best practice.
• Planning events/ trade shows, taking responsibility for promotional materials and displays.
• Manage the marketing budget and track ROI on marketing initiatives.
• Stay up to date with industry trends including regulatory changes, sustainability trends, and digital ag innovations.
• Management of external marketing agencies.
• Build and maintain relationships with key media and marketing stakeholders in our industry.
• Collaborate closely with merchants, agronomists, product development, and sales teams to ensure market needs are reflected in marketing strategy.

What experience you’ll need to apply

• Proven track record as a Marketing Manager, Senior Marketing Manager or similar – combining excellent strategy with great delivery (marketing project management) skills.
• Experience of product marketing / product launches and go-to-market strategy.
• Experience in Agriculture, Food or Chemical Manufacturing industries
• Excellent digital marketing skills across website best practice, content, SEO, email, and social media.
• PR and Communications experience – preferably relating to food and/or agriculture
• Experience planning for events and producing physical materials
• Able to think about B2B marketing in a B2C way – farmers are heavily influence by consumers who buy their products, consumer insight will drive the marketing strategy.

What you’ll get in return

• A competitive salary depending on experience level – in the region of £45k-£55k. Possible flex for the right candidate.
• Join a market leader at an exciting new phase of growth, bringing new challenges and opportunities; come and add huge value as a strategic marketer.
• Free lunch for all employees when in the office (and allowance when travelling)
• A Christmas bonus is paid in December which is paid based on 1/60th of your annual salary each year of completion of a full year up to a maximum of 5/60th’s.
• 25 days holiday
• Private healthcare salary sacrifices options (BUPA and Medicash)
• Pension – employer contribution of 5.6%

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for OMEX on an exclusive basis. As a B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose.

Please note that any candidates that approach OMEX directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at OMEX, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.