Ah, yes! Between Bristol and Southampton alone we have….
Agencies: A thriving world made up of all kinds of agencies from performance marketers, product builders, social and content specialists, integrated marketing agencies through to those that work at the front end of brand and design.
The primary career routes within agency environments include client services, planners, creatives, production people and technologists. Within digital specialists the need for SEO, PPC, media, content and social expertise is high.
Client side:It’s a fast moving world for those looking to take their careers client side. On one hand there are numerous corporate brands with sizeable creative and marketing operations, regional examples include Lloyds, Nationwide, Clarks and Dyson. Within those there also sit internal agencies.
However there’s a whole new world that is developing at pace. In 2018 Bristol was acknowledged as home to 700 start up or scale up businesses.
Many of these businesses have been made possible by advancements in technology, in turn opening up all manner of opportunities that didn’t exist as little as 10 years ago. Opportunities vary significantly depending on the business model, from marketing support to launch products and services through to those with significant investment pots set on world domination.
The competition to attract the best talent into agency and client side businesses is fierce.
Marketing is an ever progressive discipline. There will always be an underlying need to develop brand and deliver more traditional communications however the technology will continue to open up and influence how customers (be they b2c or b2b) engage and respond to marketing activity.
The demand for content, social, media specialists, performance marketers and mobile expertise alongside multi-disciplined all-rounders remains high.
Data, insight and analytics
It’s not all about being a maths genius, far from it! Increasingly insight and analytics is being driven by creative thinkers who can analyse and set out the channel strategies that get results.
Data is huge and it’s only going to get bigger. The intake of data professionals is significant as businesses get to grips with the potential they are sat on. Couple this with rise of artificial intelligence and machine learning and you’ll be joining one of the hottest career routes available today.
Cutting to the chase – If money is your motivator then data, insight, machine learning and AI is the place to be. Getting on-board now and you’re likely to an increase salary year on year for the foreseeable future.
UX, UI and Design
Again technology has changed the face of careers within the Design world. Whilst there will always be the need for great conceptualists and creatives a wealth of opportunity now exists to those who are all about creating the customer journey, how we experience a product and how we maximise the success of an interface.