Agency Salary Guide: South West 2024

South West Agency Salary Guide: A Comprehensive Analysis of Average Salaries and Key Considerations

Understanding agency salaries is pivotal for job seekers and employers alike. In this comprehensive guide, we delve into the average salaries for agency roles in the South West, shedding light on crucial factors influencing pay scales and considerations beyond just the numbers.




How do we benchmark Agency salaries?

At ADLIB, we’re always keeping close to market trends and how things can fluctuate between organisations. Here, we aim to provide an overall range of salaries based on the spectrum of roles within the South West agency world. Factors that can influence one’s salary: the size of business and team, their location, the size and number of accounts you may be working on, management responsibilities, the industry sector, and specific marketing skills, will all have an impact.


What to consider when assigning a salary to a role

While salary is a key factor, it’s not the only consideration. To attract the best talent, employers should also focus on:

  • Hybrid working patterns
  • Flexible hours
  • Bonus schemes
  • Clear progression plans
  • Learning and development budgets
  • Wellness vouchers
  • Maternity and paternity pay
  • Pension contributions
  • Health insurance schemes
  • Discounted gym memberships
  • Social activities
  • A focus on employee wellbeing
  • Inclusive working environment.


Comprehensive Salary Guide for Agency Roles in the South West:

This guide provides salary bandings for various Agency sector roles and their respective job titles, including:

  • Agency Board & C-Level
  • Agency Client Services & Strategy
  • Agency Creative & UX
  • Agency Digital Marketing
  • Agency PM, BA, Products & Ops
  • Data & Insight
  • Developers & Technology



By considering not only salary but also the holistic work environment, employers can attract and retain top-tier talent. Use this guide as a resource to navigate the intricacies of agency salaries in the dynamic South West market.




Explore current job opportunities or get in touch with one of our expert Marketing & Agency consultants.

Written by

Head of Marketing, Digital & eCommerce

Agency & In-house Marketing

View profile

Tony Allen