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MI Analyst jobs and careers

MI Analysts generally sit in larger businesses and their role is to provide management with information about the business, otherwise known as KPIs, key performance indicators, metrics, analytics etc. This information is then used by management to make decisions on the resource, time, projects, budgets etc.

Why consider a career as an MI Analyst?
Companies need to be able to make evidence-based decisions so that they do not lose their competitive edges to those companies that do. As an MI Analyst, you can expect to have your analytical mindset put to very good use.
Typical role titles include
MI Analyst
Management Information Analyst
Senior MI Analyst
Senior Management Information Analyst
Lead MI Analyst
Lead Management Information Analyst
MI Manager
Management Information Manager
Business Intelligence Analyst
BI Analyst
Senior Business Intelligence Analyst
Senior BI Analyst
Junior Business Intelligence Analyst
Junior BI Analyst
Data Analyst
Senior Data Analyst
Junior Data Analyst
Reporting Analyst
Career progression example
Junior MI Analyst
MI Analyst
Senior MI Analyst
Lead MI Analyst
MI Manager
Head of MI
Salary Benchmarks
At an entry level, junior / graduate MI Analysts on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£30k and seniors BI Analysts would be looking to earn £40k+.
Contractor rates for Senior MI Analysts would be from £250 - £300 p/day whilst mid-level MI Analysts can expect to earn between £200 - £250 p/day, and rates for Junior MI Analysts would be £150 - £200 p/day.
Is it right for me? The skills it takes...
The skills needed can be split into 3 categories; programming skills, critical thinking skills and data analysis skills.
Programming skills: SQL | Reporting | ETL.

Critical thinking skills: Analysing | Applying Standards | Information Seeking | Logical Reasoning | Predicting | Transforming Knowledge.

Data analysis skills: Learning a scripting and statistical language | Reporting  - skilled in reporting and data visualisation software, with strong presentation skills | An Analytical and Creative Mind | Advanced Microsoft Excel | Experience with SQL (Structured Query Language) programming/

 What qualifications does it take?
Generally, MI Analysts will not have degrees. But if they do they can come from any area, as it is the analytical mindset and ability to use advanced features in Excel or learn SQL that would make a successful MI Analyst.


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  • 24th Mar

    ETL Developer

    — SAAS Provider

    Up to £40K
    Own BI for a global SaaS provider Design and build a variety of data warehouse solutions for customers Progress reporting and data standards by implementing new technologies This firm requires a BI Developer to develop data warehouse solutions, support analytics and improve the availability of quality-assured data to internal and external customers.  What you'll be doing As the ETL Developer, you will work with internal and external customers to develop, analyse and progress BI.  You'll build and maintain warehouse solutions to enable effective data management, data migration and analytics. This will require a combination of on-premise warehouse development and BI reporting. What you'll need to apply Minimum 3 years’ experience as an ETL/BI Developer Solid ETL experience e.g. SSIS, Talend, Pentaho Data modelling experience Knowledge of BI visualisation tools e.g. Power BI, Tableau  Cloud experience preferred  What you'll get in return for your experience A great salary of up to £40,000 plus benefits including the opportunity to implement and shape their modern BI suite. What's next Please get in touch with Scott with an up-to-date CV today. Don't hesitate to email/call to discuss the finer details.
  • 5th Mar

    Customer Intelligence Analyst

    — Innovative and globally leading technology company.

    £35,000 to £40,000
    Define a new role within the established team and help them advance. Excellent opportunity to gain exposure in a global setting and to new skills. Work across a range of data gaining further exposure in this space. What you’ll be doing:You will work in the Product team, specifically in the registrations section, to help develop insight into the customer journey and process improvement. Although there is a specific focus on hands-on technical work you will also work closely with the head of the team to develop a strategy moving forwards. You will also work with a range of stakeholders within the business to support them on the customer registrations.What experience you’ll need to apply: At least 1 years' experience of data analysis or insight analysis in a commercial setting Solid experience of Google or Adobe Analytics Excellent MS Excel skills Excellent communication skills Data Visualisation and dashboard building skills (Power BI / Tableau / Qlikview / QlikSense) It would also be helpful if you had exposure to Alteryx, Looker and SQL. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable.What you’ll get in return for your experience: Salary would be up to £40,000 depending on experience You will be a key individual within the team with a lot of room to progress. You will help improve the strategic focus of a hugely successful company. You will get a very competitive benefits package. An excellent opportunity for a junior candidate to develop their career. What Next:Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail. 
  • 3rd Mar

    Senior Oil & Gas Data Scientist

    — Rapid business growth & career progression

    £45000 - £60000
    Variety of data science projects in the Oil & Gas sector.  High-growth period with scope to get from 35 to 100 in the next 2 years.  International customer base working with a diverse range of household names. Would you like to join an innovative company, using cutting-edge technology working with some of the biggest companies in the world? If that sounds like the role for you, I’m currently working with a with a global consultancy based in Bristol who’d be keen to speak with you.  What you’ll be doing As the company is rapidly growing they’re looking to expand their team of Data Scientists that allow them to deliver their analytical products to clients across the globe. Primarily working in the Industrial Internet of Things (IIoT) space they use Machine Learning and software to deliver business solutions to some household name clients. You’ll be tasked with the full end-to-end process from gathering requirements and understanding business needs, data analysis, leveraging data, developing and deploying models as well as continuously evaluating and improving models that have been put into production.  What experience you’ll need to apply•    A Masters or PhD degree in an Engineering or Science related field. •    Experience building deep learning models and scalable machine learning systems.•    Programming skills in Python ideally using libraries like pandas, scikit-learn and numpy •    Communication skills are key in this one as you’ll be interacting with people across the business as well as stakeholders outside of it.  What you’ll get in return for your experience  The company offer a very relaxed & casual environment, offering flexible working hours (core day is 10am – 4pm) and plenty of scope for training & progression. As the business expands there will be scope to move into more of a Directorate position depending on which way you see your career going, and they encourage their employees to go on a range of training courses & tech conferences. They’re offering a generous salary of up to £60K (depending on experience), health pension scheme and free food in the office. It really does have the culture of a start-up but with the backing of a large international business!  What next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest.
  • 2nd Mar

    Digital Marketing Specialist - Paid Media

    — eCommerce

    Up to £35k
    Digital Marketing on a global scale with a focus on Paid Media. Highly collaborative, laid back environment.  Strong YOY growth. This thriving eCommerce business is looking to strengthen their in-house Digital Marketing team off the back of significant growth in recent years. This is a really exciting opportunity to work across a range of digital channels and drive awareness, engagement and traffic internationally. What you’ll be doing Reporting into the Digital Marketing Manager you’ll be responsible for creating and implementing digital marketing strategies across Paid Media, Content and Social. Paid Media will be a key part of the role, so the team would ideally like someone with experience in all areas, including Paid Social (primarily Facebook and Instagram, but also emerging channels such as Pinterest and Twitter), PPC (AdWords/Bing) and Display/Retargeting, however they understand there will likely be strengths in some channels versus others. This is a hands-on role and you’ll manage campaigns end to end, from planning through to testing, tracking, organising workflow and publishing approved content. You’ll also work closely with the wider marketing team to create engaging SEO optimised content tailored to specific audiences and design conversion funnels to understand audience habits and improve reach and conversions. Another focus will be influencer marketing – you’ll manage relationships from initial outreach with the view of generating awareness of products and turning influencers into brand ambassadors. There’s a real team focus here and a non-corporate, relaxed culture which means you can make a genuine impact and drive positive change without the red tape of a larger business. What experience you’ll need Proven track record creating and implementing Paid Media, Social and Content strategies. End to end Paid Media experience across Paid Social/PPC/Display is absolutely key. Strong analytical ability to continually assess campaign success and use this information to tailor your overarching strategy.  Solid understanding of wider digital channels (such as SEO, Affiliates etc) and their importance in relation to Paid Media. Comfortable using an array of digital platforms including Facebook Business Manager and Google Analytics as well as being able to pick up new software quickly to assess campaign performance. Experience in an eCommerce setting would be ideal but is not essential. Adaptable, self-starter with the ability to juggle multiple projects simultaneously. What you’ll get in return for your talents The salary is in the region of £30-35k, potentially a little more for the right person, so please get in touch if you’re looking for more and have the relevant skills. Benefits include a generous holiday allowance of 25 days plus bank holidays, annual bonus scheme, pension, healthcare, excellent training and development opportunities and the chance to travel with their international focus. What’s next?  Get in touch with Hannah to hear the finer details on this one.

Data case studies

Candidate Experience

Alistair Rogers, Data Scientist

  • Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
  • While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
  • We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
  • Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm. 

"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."  

Alistair Rogers, Data Scientist


Establishing a Data Science function

  • LV= are one of the UK’s largest personal insurers who announced earlier this year that they were partnering with the University of Bristol to establish a team of Data Scientists and Engineers with the aim of making advancements in the field of Data Science by sharing knowledge, skills and opportunities. 
  • We initially worked with Venura as a candidate, finding him the role at LV=. He soon needed another two sets of hands, planning on growing his team to 3.
  • To help him with this, we worked with him to truly understand his style of working and management, gathering a detailed brief that outlined the ideal candidates. 
  • By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience and that had the vital mix of  technical and soft skills needed, to be working alongside University of Bristol as a team.
  • This resulted in Venura/ LV= making two great Data Engineer hires.

“From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”

Dr. Venura Perera, Data Science Manager at LV=

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