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MI Analyst jobs and careers

MI Analysts generally sit in larger businesses and their role is to provide management with information about the business, otherwise known as KPIs, key performance indicators, metrics, analytics etc. This information is then used by management to make decisions on the resource, time, projects, budgets etc.

Why consider a career as an MI Analyst?
Companies need to be able to make evidence-based decisions so that they do not lose their competitive edges to those companies that do. As an MI Analyst, you can expect to have your analytical mindset put to very good use.
Typical role titles include
MI Analyst
Management Information Analyst
Senior MI Analyst
Senior Management Information Analyst
Lead MI Analyst
Lead Management Information Analyst
MI Manager
Management Information Manager
Business Intelligence Analyst
BI Analyst
Senior Business Intelligence Analyst
Senior BI Analyst
Junior Business Intelligence Analyst
Junior BI Analyst
Data Analyst
Senior Data Analyst
Junior Data Analyst
Reporting Analyst
Career progression example
Junior MI Analyst
MI Analyst
Senior MI Analyst
Lead MI Analyst
MI Manager
Head of MI
Salary Benchmarks
At an entry level, junior / graduate MI Analysts on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£30k and seniors BI Analysts would be looking to earn £40k+.
Contractor rates for Senior MI Analysts would be from £250 - £300 p/day whilst mid-level MI Analysts can expect to earn between £200 - £250 p/day, and rates for Junior MI Analysts would be £150 - £200 p/day.
Is it right for me? The skills it takes...
The skills needed can be split into 3 categories; programming skills, critical thinking skills and data analysis skills.
Programming skills: SQL | Reporting | ETL.

Critical thinking skills: Analysing | Applying Standards | Information Seeking | Logical Reasoning | Predicting | Transforming Knowledge.

Data analysis skills: Learning a scripting and statistical language | Reporting  - skilled in reporting and data visualisation software, with strong presentation skills | An Analytical and Creative Mind | Advanced Microsoft Excel | Experience with SQL (Structured Query Language) programming/

 What qualifications does it take?
Generally, MI Analysts will not have degrees. But if they do they can come from any area, as it is the analytical mindset and ability to use advanced features in Excel or learn SQL that would make a successful MI Analyst.


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  • 15th Jan

    Digital Performance & Optimisation Executive

    — Thriving Retail Business

    Fully remote / Part remote working options available.  Opportunity to shape digital performance strategy.  Successful retail business with ambitious growth plans.  This is an exciting role in a high performing Marketing team.  Reporting to the Digital Manager, your role is to enhance the performance of digital channels by developing, reviewing and constantly optimising the performance of the website. This role will initially focus on the successful launch of a new website and will then widen to include other digital initiatives and channels. This is a highly collaborative position, in which you'll also work with the Campaigns Team with to track and analyse marketing campaigns across multiple channels. What you’ll be doing  Experienced in using analytics and A/B testing to drive actionable insight, your time will initially focus on successful customer adoption of a new website and constant improvement of this to achieve key launch KPI’s. Once launched, you will quickly move onto ongoing optimisation of the site for key customer journeys and on-site goals, testing any enhancements and fixes and identifying further improvements based on on-site customer behaviour. There is a programme of further website development work planned and you will use insight and analytics to make recommendations, challenge and refine proposals.  With a successful track record in customer acquisition you will propose and implement a plan with the potential to cover SEO, influencer marketing, online advertising and/or lead capture where there is a clear commercial benefit.  Supported by the Campaigns team for any content requirements for your digital plans, you will work collaboratively with them, sharing best practice and briefing on content requirements to achieve your goals. Furthermore, this business is keen to stay ahead of the curve in their use of digital, so you will be alert to new technologies and opportunities that will help them achieve its growth targets and strategic aims.  What experience you’ll need to apply Demonstrable success within a similar Digital Performance, Digital Analyst, or eCommerce Merchandising role.   Experience using analytics tools and testing to optimise a website and drive conversions.  An understanding of digital acquisition channels such as SEO and PPC.  Customer-centric approach and excellent communications skills. Exceptional organisational skills, with the ability to plan and prioritise large projects and foresee problems before they arise. Strong problem-solving skills, with the ability to logically. Highly commercial mind-set.  What you’ll get in return for your experience   A salary of up to £35k is on offer, alongside the ability to work remotely, with the expectation being to travel to the office in Devon two days per month.  What's next? This is an urgent requirement, so please send your CV through ASAP to be considered and receive more information. 
  • 12th Jan

    Lead Data Strategist

    — Awesome Digital Agency

    £60K - £80K
    Excellent opportunity to work on behalf of leading brands formulating the strategies for their customer analytics Manage 2 Digital Analysts and grow out a new Data team Fantastic clients and colleagues This is a great opportunity to join this awesome digital agency and help grow out their data & analytics offering. They are investing more and more into data & analytics services and have a great demand for this from their clients. What you’ll be doing You will work alongside the Strategy team and be responsible for all of the data & analytics strategy work with clients and will manage a team of 2 analysts already in place. You will work on projects spanning data & analytics including customer retention, marketing analytics, digital analytics, data science and AI. This is a management role, client facing and project driven. You will begin with a team of 2 Analysts and grow this further with more technical resource to enable the business to work on more data science related projects for their clients. What experience you’ll need to apply Solid experience in either agency or client side working on customer data projects. Knowledge and understanding of marketing analytics, CRM, digital analytics and data science. Excellent communication skills to face of to clients. People management experience. Experience of working on technical data science related projects. Hands on skills are not a pre-requisite for this role but are a nice to have. What you’ll get in return for your experience  A competitive salary of £60K - £80K + benefits What’s next Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
  • 4th Jan

    Data Developer

    — Tech Start-up

    Up to £55k
    Join an international Tech start-up.  On-prem and multi-Cloud ecosystem Gain/progress skills with Cloud technologies, NoSQL DBs and Scala An experienced Data Developer is required to join a growing Tech start-up due to market expansion and the growth of its Data Team. What you'll be doing You will migrate on-prem DBs to the cloud, automate processes and perform upgrades to the system. The role will be 70% coding and 30% production.  Given the projects that are underway, there are lots of opportunities to progress to a modern cloud/data engineer within the organisation.  What you'll need to apply Proven experience as a Developer (3 years' experience plus preferred)  Well-versed with SQL scripting Experience with AWS/Azure preferred but not essential Experience with stored procedures, tables & joins, performance tuning Python or Scala desirable What you'll get in return for your experience A base salary of up to £55k DOE plus benefits. The position is fully remote for now but you will be expected to be in the office 2 days p/week in the future. What's next Please get in touch with Scott with an up-to-date CV today. 

Data case studies

Candidate Experience

Alistair Rogers, Data Scientist

  • Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
  • While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
  • We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
  • Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm. 

"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."  

Alistair Rogers, Data Scientist


Establishing a Data Science function

  • LV= are one of the UK’s largest personal insurers who announced earlier this year that they were partnering with the University of Bristol to establish a team of Data Scientists and Engineers with the aim of making advancements in the field of Data Science by sharing knowledge, skills and opportunities. 
  • We initially worked with Venura as a candidate, finding him the role at LV=. He soon needed another two sets of hands, planning on growing his team to 3.
  • To help him with this, we worked with him to truly understand his style of working and management, gathering a detailed brief that outlined the ideal candidates. 
  • By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience and that had the vital mix of  technical and soft skills needed, to be working alongside University of Bristol as a team.
  • This resulted in Venura/ LV= making two great Data Engineer hires.

“From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”

Dr. Venura Perera, Data Science Manager at LV=


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