Mums in Tech ft. Sarah Dennis

I’m Sarah. I’m a mum of two, an 11 year old and a 9 year old. I’m Head of Marketing at Aer Studios, a creative technology studio. We work with purpose-driven organisations from UX/UI design through development to post-launch support. Our client list includes the BBC and Dogs Trust, plus some truly inspiring small businesses like HeyFlow and Lumino.

I’ve worked in the agency world for more than 15 years, mostly in a brand capacity. I joined Aer Studios last year to lead marketing and business development, and I’m part of the leadership team. We’re at a really exciting point for the company, working on great projects for great clients with a firm eye on growth.

If you could sum up what it’s like being a working mum in tech in one sentence, what would it be?

Having moved to a role in the tech industry last year, I’m enjoying breaking new territory – there are still fewer women than men working in tech so I’m embracing being a trailblazer!

How do you find a balance between your career and motherhood?

I constantly feel like I have several tabs open in my mind at any one time. Some are more neglected than others (World Book Day costume anyone?) but there’s an ever-present sense of juggling and never quite getting to the end of my to-do list.

What has been your greatest challenge as a working mother in tech?

I think any working parent probably feels a large dose of parental guilt for not being able to be present enough, and that definitely gets me. I’m passionate about the work that I do and hope that I’m inspiring my children, but equally I feel the tug of not being physically or mentally available for them as much as I’d like to be.

What skills have you developed as a mother that have helped your work life?

Efficiency! There isn’t any time to waste and I’ve learned to do more in less time. I’ve also got better at setting boundaries, which I believe is a key skill in senior positions. And I’d say I’ve always been an organised person by nature but being a mother has levelled up my organisation skills a step further.

When you were returning to work, what one thing helped you / would have helped you the most?

I’m pleased so many companies are open to part-time and flexible working options. That wasn’t typical in our industry when I returned to work after my first. For all the reasons mentioned in my response above and many more, supporting parents in the workplace is a winner all round.

What do you feel should be the top priority for employers who want to support working mothers better?

Flexibility. Childcare options and commuting don’t always support 9 to 5:30 office hours, so having a reasonable amount of flex and hybrid options is essential. I’m also appreciative of allowances to be part of milestone moments in my children’s lives, for example seeing my daughter open the Christmas service or my son take part in a cross country tournament.

Any final words of advice for other mothers in the Tech Industry?

Find your community and your champions. Our industry is fast-paced and demanding but also hugely exciting. Having a network to share ideas, challenges and just to cheer each other on is essential.