Head of Marketing, Digital & eCommerce
Agency & In-house MarketingView profile
Our Q&A with Helen Bell, Director at Greenhouse Communications.
The purpose of article series ‘Sharing The Wisdom’ is to feature, showcase and share knowledge, expert views and wisdom. Local. Authentic. Insightful.
Helen: I’m Helen, I’m a director at Greenhouse, a specialist green communications agency with offices in Bristol and London.
I started my career in PR in the late 90s, and still get the same buzz from landing a brilliant piece of coverage as I did 20+ years ago!
The industry has changed immeasurably in that time, and I’ve been privileged to experience the digital revolution first hand. I cut my teeth in tech PR during the dot-com boom but still remember faxing press releases and scrutinising contact sheets.
My passion for environmental communications began in 2004, when I supported the launch of the Marine Conservation Society’s ‘Good Beach Guide’, and I’ve been championing conservation ever since.
When I first discovered Greenhouse in 2016, I couldn’t believe there was an agency dedicated to environmental campaigns, it seemed too good to be true! Over the last five years we’ve grown exponentially but our mission has remained the same: to use the power of communications to drive positive social and environmental change.
Helen: I learn something new every single day. One of the best things about working in a communications agency is the huge variety of sectors and industries that you’re exposed to. But if I had to pick just five, these would be my top tips for the next generation of storytellers:
Helen: We all need role models. Whether it’s someone we aspire to emulate in our careers or in our personal lives, it’s good to be reminded that we can achieve anything we put our minds to.
I’m lucky enough to know and have worked with lots of inspirational leaders. One of the reasons I was drawn to PR is the opportunity to share the stories of people that I look up to, with the aim of inspiring others.