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The purpose of article series ‘Sharing The Wisdom’ is to feature, showcase and share knowledge, expert views and wisdom. Local. Authentic. Insightful.
Here, Jo Penn, Managing Director of Armadillo shares their take.
Jo: I’m Jo Penn, Managing Director at Armadillo CRM.
I’ve worked for Digital Advertising and CRM agencies for the last 15 years in London and Bristol, running global accounts like Nike, Absolute Company, Unilever and McDonald’s.
I tried not working in an agency once but found that the high energy agency culture suits me the most. I like the flat structure – everyone at our agency has lunches with the directors and CEO, or can regularly just grab them in the office. Plus, the agencies I’ve worked in always seem to have the best coffee machines and snacks, so what’s not to love?
I’m very excited to have gone full circle in my career. Having started in CRM and first party data, I’m now back there working with some of the world’s biggest brands –McDonald’s, Disney and Carnival.
Jo: Agencies are a great place to learn and to progress quickly. You’re given a lot of autonomy to make from it what you want, so if you’re hungry to do well in the right way, agencies are a great place to thrive.
If I could go back to the start, I would tell myself the following:
Jo: I’ve always had people I’ve worked with that I have wanted to learn from. I guess in my eyes they were and are role models. I think we should have people that we can learn things from at all stages in our careers, though we should always be aiming to grow rather than imitate. Humans are all unique – that’s what give us all the ability to grow in our own way and add our own essence to what we learn.
I think diversity in companies and providing more diverse role models or mentors at all levels, for all people, can only be a good thing.