Social Media is a rapidly evolving digital channel and is more important than ever for a huge number of businesses looking to engage with their target customers. This shift is not only being driven by the millennial generation coming through but is becoming increasingly adopted by those before them.
We are seeing a trend of greater employment opportunities for social media specialists, both in-house and agency side, rather than it being part of a broader digital marketing skill set. This has been driven by the continued flow of channels beyond Facebook and Twitter, including Snapchat, Instagram, Youtube and Pinterest.
To summarise, companies that utilise Social Media effectively across a range of platforms, remain up to date in an ever-changing market, constantly analyse customers and drive their strategy (and in turn commercial outcomes), will win in the long-term.
To find out more about Social Media skill sets in demand, what it takes to retain top Social Media talent as well as current Digital Marketing Salary and Freelance Day Rates, have a look at our…
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