Top 10 Marketing skills in demand right now

From in-house teams in SMEs and corporates through to start-ups and scale-ups, we’re hearing very similar asks from hiring managers across the UK Marketing world. 

If you’re hiring – or planning your next move as a marketer – these are the skills that keep coming up in conversations. 

1.  Performance & paid media (PPC, paid social)
2. ROI & revenue-focused thinking
3. SEO, GEO, AEO (technical + content)
4. Social & content that actually converts
5. CRM, lifecycle & marketing automation
6. Personalisation & segmentation
7. Marketing analytics & insight
8. Go-To-Market (GTM) strategy 
9. AI‑supported content & search optimisation
10. Brand, positioning & narrative across channels 

Hiring Marketing talent or planning your next step?
ADLIB’s Marketing Recruitment team is always up for a chat.