Balancing Profit and Purpose feat. Jack & Grace

Meet Jack & Grace, fellow B Corp and a dynamic communications agency driven by a mission to support businesses making a positive impact. Founded on the belief that communications is a superpower, they cut through the clutter to focus on impactful strategies that drive real results. As proud B Corp members, they prioritize ethical practices and embody the belief that business can be a force for good.

Who are you as a business and what makes your business offering unique?

We are Jack & Grace – we think comms is a superpower and we want to use it to support businesses and organisations making a positive impact on the world. So much so, that we only work with organisations that balance people, planet and profit. Clients choose us, but we also choose them.

We cut through the bullshit of comms (there is so much!). We focus on the business goals and work out the right comms strategy upfront. It’s tempting and easier to jump into tactics, but we make impact (not just noise) for our clients.

Our team is made up of amazing people who have been squeezed out of comms as they’ve needed more flex at work. For lots of reasons… including having caring responsibilities, or neurodiversity, or wanting more balance in life. We’re a power team of experienced comms people who don’t fit the shiny PR-robot mould, and we’re better at our jobs for it.

What got you interested in joining the B Corp movement, what was the process like, and what does being a B Corp mean to you?

When we set up, our goal was to be the most ethical comms & pr agency in the UK. So, B Corp was an obvious step. It goes to the heart of what we believe – that business can (and should) be a force for good. We’re proud to be part of such a phenomenal movement for change. The process of accreditation was laborious and not always smooth. But because the B Corp / progressive way is in our DNA, we didn’t hit any stumbling blocks.

In your case, what does being a B Corp mean for your clients?

We only work with organisations that balance people, planet and profit – we’ve got a framework in place to help us assess each brief as it comes in. Lots of our clients are also B Corps so it’s important to them. We think it’s vital to get external, independent rigour to measure and test that you’re actually doing what you say you are.

And in terms of within the agency, what impact does being a B Corp have on your employees and your future hires?

I’ve worked in lots of PR agencies over the years and always struggled to recruit. We don’t have that problem at Jack & Grace because our value proposition is so clear and strong. People can see we’re on a mission and want to join us.

What can we expect to see from you in the next few months? Any interesting projects or exciting growth within the company?

We’re about to launch an amazing campaign for the World Wellbeing Movement about the dip in the UK’s happiness levels and how we need to shape an economy that prioritises wellbeing rather than one built around the very arbitrary measure of GDP. The science and measurement around wellbeing is really robust and other countries have already made the shift.

We’re also working on our salary transparency campaign #SayThePay. We think it should be illegal to advertise roles without stating the salary – it bakes inequality into the workplace.