March 2021 has been B Corp Month. The 2021 theme was “Better Business”. Being a ‘better business’ means prioritising constant improvement to continuously exceed the expectations, demands and needs of society and the planet.
B Corps are examples of ‘better businesses’, proven by their verified B Corp score and their commitment to placing stakeholders at the centre of their decisions.
B Corp sits very firmly at the heart of ADLIB. Certifying wasn’t an end goal, but a vital step to help us understand and navigate how we use business as an ever-increasing force for good. The B Corp journey greatly influenced our move to becoming 100% employee-owned and cementing our commitment to stakeholder capitalism.
It’s a thriving and growing community, week on week we’re engaging with more and more B Corps who are part of our stakeholder group, from which we take so much.
In 2020, we became 100% employee-owned, in turn starting a journey by which everyone at ADLIB are much deeper stakeholders with a shared mission. Our Trust Board ensures the business continues to do the right things for the right reasons, whilst our employee council provide direct input into the day-to-day operations and culture.
Providing complete financial transparency throughout the business brings a much deeper understanding of commercial reasoning, measurements of success and how that translates into a benefit for all involved internally and externally.