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Brand Management jobs and careers

Careers within brand management are usually based in-house, this means you'll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.  
 
Why consider a career in Branding/Brand Management?
A career in branding is very popular as it’s just so visible. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very rewarding career with lots of opportunity for growth and promotion.
 
What a career or job in Branding may entail…
As a Brand Manager - the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.

Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You'll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing.

To be successful, you will 'own' how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you set specific objectives to increase the brand's value. You then develop strategies to strengthen the brand, reaching further - to ultimately increase value and profits.
 
Typical role titles include
Brand Executive
Brand Manager
Product Executive
Junior Creative
Product Manager
 
Career progression example
Brand Executive
Brand Manager
Head of Brand Management
 
Salary Benchmarks
At an entry level, branding professionals on average will be earning between £18k-£28k. At the mid-level you’d be looking to earn anything from £25k-£35k and Seniors would be looking to earn £40k+.
 
Is it right for me? The skills it takes...
The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps, and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key! 
 
What qualifications does it take?
To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies, graphic design or graphic communication.

 

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  • 18th Apr

    Marketing Executive/ Senior Marketing Executive

    — Global Business

    Location:
    Stroud
    Type:
    Salary:
    Up to £30k
    Join a marketing leading global business at an exciting time of growth.  Work across the EMEA region executing global marketing plans.  Thrive in an innovative environment where no two days will be the same.  This is an exciting opportunity for a commercial, creative and innovative Marketing Coordinator to join an ambitious, dynamic and well-known brand within the music industry. Execute global marketing plans in a role which offers regular international travel and the support of an industry leading team   - are you up for the challenge?What you'll be doingWorking closely with the EMEA Marketing Manager, you'll be tasked with executing the global marketing plan focussing on key territories and adapting in the context of local markets, including France and the UK.  You'll develop brand awareness campaigns, taking full ownership for managing and delivering successful online and offline communications and liaising and managing external agencies when required. You'll execute compelling campaigns and initiatives encompassing digital marketing, social media, content, advertising, events, and marketing collateral to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. Youll hit the ground running managing large scale events from concept through to delivery and support the execution of press releases and press events. Youll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no 2 days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently.  What experience you'll need to apply  Strong broad marketing experience.   An interest in music or technology would be advantageous. Excellent communication skills and the gravitas to develop strong relationships.  Youll be highly organised with the ability to manage budgets and diverse workload.  Youll have the ability to build relationships with ease and youll keep a cool head under pressure.  A team player attitude, ready to roll up your sleeves and get stuck in.  Happy with regular international travel. What you can expect in return for your talentsIn return, you can expect a salary of up to £30k plus truly excellent benefits and the opportunity to join a global brand at a very exciting time of growth, where you will be able to utilise your skills, experience and passion in a company who create innovative technology and are taking the music industry by storm. What's next?This fantastic opportunity will not be around for long so please get in touch with your CV today or contact Chloe (01179 269530) for further information.
  • 18th Apr

    Part-Time Marketing Executive

    — 22.5 Hours a Week

    Location:
    Bristol
    Type:
    Salary:
    £35k pro rata
    Fast Growing Tech Business. Central Bristol Location. Exciting New B2B Marketing Part-Time Role.Here is a rare opportunity in the heart of Bristol for an experienced Marketing Executive to join a fantastic tech company in a Part-Time role.  This is a 3 day a week role which can be worked in either consecutive days, or reduced hours for all five days.  This is an established brand with a great product and an exciting time as they now look to break in to the FS marketplace; with funding behind them to support their explosive growth, you couldn't be joining at a better time.What you'll be doingThe brand is already well known within a particular vertical market, it's your job to continue that great work by helping them break in to Financial Services clients where they have already started making some headway.  Targeting an International marketplace you will tweak and amend the existing messaging framework and make it more appropriate for a corporate FS market. You will be accountable for the FS communication plan and will have a PR agency at hand to help you, there will be plenty of events to plan and manage, ensuring each one is set up and has relevant collateral to hand.  This is a broad role where you will work across digital and offline channels to create multichannel lead generation campaigns and bringing enquiries in to the sales team. Content is key in these kinds of roles, and you will proof read case studies, blogs and whitepapers before they're published on the website and pushed out across social.  You will be the office guru on the Financial Services market, showing an understanding of opportunities, relevant publications, websites they should advertise on, breakfast, networking and corporate events where the target customers will be attending, anything that can create opportunities to introduce the business and their products. What experience you'll need to apply Must have proven experience within a B2B Marketing role You will have worked in either Tech/IT or FS (B2B FS) previously Broad experience across the marketing mix Some events management experience Strong written and verbal communicator Creative problem solving skills Ideally a relevant marketing degree or professional qualification such as CIMWhat you'll get in return for your talentsThis is such a great company to join, as well as flexible working they offer a competitive salary (up to £35k full time equivalent), 25 days holiday plus your birthday off, good pension contributions, office dogs, free cake and beers every week, what a job!What nextIf you've been looking for your next great part-time role and have good experience across B2B then apply now or contact Chris (01179 269530) for more information. 
  • 17th Apr

    B2B Marketing Executive

    — Covering the EMEA region

    Location:
    South Bristol
    Type:
    Salary:
    £22-25k
    Exciting leisure/ sports related company. The office is based in South Bristol accessible by public transport. An ability to speak a European language would be an advantage for this role.This is a great opportunity to join a fun, globally recognised brand in a regional, European marketing role. What you’ll be doing  As a successful candidate, you’ll report into the Regional Marketing Manager and you’ll work in a vibrant marketing team.  My Client has their “centres” spread across Europe and the purpose of this role will be to support those that may need additional marketing assistance so in other words working on several small marketing projects at one time. You’ll use a mixture of traditional and digital marketing channels to create clients promotions and other activities that will result in new members sign up. Some of the channels you’ll use will be web content, online advertising, email marketing and social media.What experience you’ll need to apply  Previous b2b marketing experience. Marketing degree or similar qualifications. An ability to speak a European language would be an advantage for this role. Knowledge of Adobe Creative Suite will be beneficial.What you’ll get in return for your experience  The salary on offer is £22-25k + benefits.What next?Please get in touch with Chris now for more information.
  • 16th Apr

    Media Executive

    — Leading Independent Full-Service Agency

    Location:
    Stratford-upon-Avon
    Type:
    Salary:
    Up to £22k
    Great training and development opportunities. Working for a leading agency with top rate clients. Cooperative, social officeThis is a brilliant opportunity for a motivated junior candidate to join a leading full-service agency and develop their career with excellent training and development. You’ll need to be a self-starter, as the beauty of agency life is that there are no two days are the same which means always keeping ahead of the game in terms technology, new marketing opportunities, the latest trends in on and offline media, social media and more.You will be given a full training programme, mentoring and hands-on client experience to ensure you really get to the experience the full mix, from strategy, implementation and awesome client results.What you’ll be doingReporting into the Group Media Director, you’ll be joining a growing team of dedicated, knowledgeable professionals. Your role will include a mix of on and offline media, giving you a broad range of experience across a variety of areas.In your day to day, you’ll be working to support the media team with tasks including data entry into media and finance systems, researching markets and competitors, building and maintaining both stakeholder and client relationships, media planning and more.What experience you’ll need Educated to at least ‘A’ level standard – Graduate preferred but not essential.  Work ethic and willingness to learn are more important. Proficiency in Excel and PowerPoint essential. Excellent communication skills with a good telephone manner essential. Outgoing and enthusiastic personality able to build relationships at all levels. Proactive and able to work on their own initiative. Accurate with figures and a keen eye for detail.What you’ll get in return for your talents?There is a salary of up to £22k on offer. Please do still inquire if you’re a touch over this banding as there may be scope to flex for more senior candidates. Other benefits include private health care, pension, a generous holiday allowance, and regular team socials.What's next?Please get in touch with Chloe today to hear more about this role.
  • 16th Apr

    Brand Marketing Manager

    — High-Growth Retailer

    Location:
    Gloucester
    Type:
    Salary:
    Up to £35k
    Start-up feel with the investment of an established brand.  Define and develop the overall brand strategy.  Lovely offices in Gloucester, commutable from Bristol, Cheltenham and Stroud. We’re on the lookout for an ambitious, confident and adaptable marketer to join this dynamic business as their Brand Marketing Manager.  Starting off as an independent, multi-channel operation over 10 years ago, this business has grown to over 150 people and continues to go from strength to strength and now is the perfect time to join. What you’ll be doingJoining this award-winning business during an exciting period you’ll play a key part in their continued growth and development and as a result, you’ll be given plenty of opportunity to develop in line with business success.  You’ll be responsible for developing the marketing strategy and have ownership of the marketing calendar, working alongside internal teams to ensure the successful delivery of the overall brand strategy. You’ll be the ultimate brand guardian, responsible for developing brand visual identity and tone of voice, managing a Content Writer and Design Executive to ensure the brand guidelines are met and are in line with business goals. You will plan and execute omnichannel marketing campaigns to increase brand awareness, grow product ranges, and develop brands within the digital space. Management of corporate promotional strategy will be a part of your role as well as working alongside a PR agency to maximise media promotions. What experience you’ll need Proven marketing and brand management experience within a retail or FMCG environment.  Strong understanding of brand USP’s and market positioning.  Creative thinking with a good eye for design and a proven track record developing the visual identity of brands. Excellent project management and communication skills, superb attention to detail. Experience managing external agencies. What you’ll get in return for your talentsThere is a competitive salary up to £35k on offer, depending on experience. Benefits include a generous holiday allowance and pension scheme, staff discount, monthly reward scheme, regular staff events and the potential for monthly bonuses.What’s next?We’re looking to move quickly with this one so please get in touch with Chloe at ADLIB with your CV today! 
  • 15th Apr

    Trade Marketing Manager

    — Multi-Brand Retailer

    Location:
    Cirencester
    Type:
    Salary:
    £Competitive
    Join a multi-brand retailer with a strong heritage in the South-West.  Develop and deliver in-store retail marketing strategies.  Lovely new offices in Cirencester, easily commutable from Swindon, Gloucester and Cheltenham. This is a fantastic opportunity for a passionate Trade Marketing Manager to join a multi-channel retailer and take the lead on marketing strategies and activities for well-known brands. What you’ll be doing Reporting into the Head of Marketing, you’ll develop the marketing strategies and plans for 2 market leading brands, ensuring these are in line with business objectives, customer needs and consumer insight.  You’ll manage effective relationships with retail partners and develop market understanding and competitor intelligence to drive sales and brand recognition. You’ll create, plan and implement a range of trade marketing activities including product launches, in-store events, PR, online presence and seasonal sale.  You’ll work closely with internal teams to deliver joint marketing plans and build brand awareness across channels.  You’ll liaise with external agencies, ensuring all work is carried out in line with the brief, timescale and budget.What experience you’ll need  Previous experience in channel/ trade marketing within the retail sector.  Track record of delivering omnichannel trade marketing campaigns.  Fully immersed in the marketing industry and keeping up to date with current trends.  Excellent communication, relationship building and stakeholder management skills.  Proactive and innovative approach.  You’ll enjoy working in a fast-paced environment with the ability to multi-task.  Budget management and analytical skills. What you’ll get in return for your talentsThere’s a wonderful success story behind this multi-brand retailer who are going from strength to strength and it’s a great time to join this fantastic team. In return for your impressive, well-rounded trade marketing experience, a competitive salary is on offer along with some great benefits including company pension, car allowance, staff discount and cycle to work scheme. What’s next?Sound like the challenge you are looking for? Get in touch with your CV right away! 
  • 11th Apr

    Marketing Manager

    — Thriving Digital Agency

    Location:
    Bath
    Type:
    Salary:
    £Competitive
    New role within an ambitious and highly regarded digital agency. Broad marketing role across multiple channels. Lovely central Bath offices and a fantastic working environment. One of Bath’s finest agencies are looking to recruit a Marketing Manager to join their highly passionate and talented team.  In this newly created position, you will be able to shape the role and the proposition for the agency, responsible for developing and supporting the new business plan and raising the profile of the agency. What you’ll be doingThis role is all about driving the agency’s profile forward, positioning the brand to prospective clients and further engaging with existing clients. You’ll work closely with the Directors, creating and delivering an effective strategy utilising multiple marketing channels, across social media, DM, digital, PR and events. It’s a brand-new role for the agency so you’ll have the opportunity to really make it your own, introducing new ideas, processes and structure to improve marketing output, connect with clients and grow the agency’s clientele.  You’ll need to be comfortable manoeuvring between strategy and delivery and report back on campaign success.  You’ll be joining an agency going from strength to strength and you’ll play a key part in their growth delivering successful multi-channel marketing campaigns.  Day to day you’ll manage the agency’s website and social media calendar, writing compelling content and researching new platforms to increase awareness.  You’ll research and organise events and trade shows and improve public reactions by managing the PR calendar.  You’ll be ready to roll up your sleeves, inspire and promote this fantastic agency. What experience you’ll need You will be an experienced Marketing Manager or Digital Marketing Manager with an understanding of traditional channels.  Proven track record managing successful multi-channel digital marketing campaigns. Understanding of the full marketing mix from social media, PR, events, content, SEO and PPC.  Ability to track and analyse campaign data.  Confidence to hit the ground running is essential.  You’ll be a self-starter and strive to improve marketing output.  Superb attention to detail and ability to multitask.  Naturally you’ll have first rate communication skills. B2B experience nice to have.  Confidence to pitch ideas and challenge stakeholders.What you’ll get in return for your talentsIn return you can expect a competitive salary and an ambitious agency to bring your talents to. You’ll in no doubt be made to feel at home from day one and enjoy working within a lovely supportive team.  What’s next?Drop Chloe a note to hear the finer details on this one.  
  • 9th Apr

    Digital Marketing Executive (eCommerce)

    — Market Leading eCommerce brand

    Location:
    St. Albans
    Type:
    Salary:
    £25-30k
    International footprint.  Thriving B2C operation with high-end product range.  Excellent team structure and hands-on exposure. This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels youll be responsible for the eCommerce operation, social media and relevant brand sites. What you'll be doingWorking as part of a broader team and reporting into the Digital Marketing Manager, your role will span a number of areas including Paid Search (PPC and Display), content management online (product descriptions, how to guides, etc.), Search Engine Optimisation (SEO), Email Marketing and Social Media management. A pretty comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. A key area will also be the use of analytical tools (Google Analytics) to understand the performance of each channel and feed this into your overall strategy. Youll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent. What experience you'll need Experience working on digital marketing for a B2C brand. Really looking for hands-on skills here rather than management through an agency.  Key areas of experience need to be PPC, with a focus on email marketing and SEO. Additional experience across content management, conversion rate optimisation and affiliates will also help massively but are not must-haves.  Able to multi-task and manage time efficiently when working on multiple channels.  Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture.  Strong numeracy and analytical skills.  Intermediate to advance Excel skills. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £30k depending on relevant experience to the above channels. Might also be a chance to get involved in some travel abroad 3-4 times a year to attend relevant digital workshops. Great that the team are keen to help drive education across the marketing team. What's next? Please get in touch with Marlie to learn more about this role.  
  • 9th Apr

    Local/Regional Marketing Manager

    — Regular UK Travel Involved

    Location:
    Birmingham
    Type:
    Salary:
    Competitive
    Brand new role for the organisation. Covering the Midlands region.  The main emphasis of the role will be strategic, local marketing.This is a great opportunity to join a leading consumer brand in a brand new role.  With a large number of branches across the UK, you will work with local practices to understand their challenges and help create and deliver effective marketing plans and strategies with Head Office support.  What you’ll be doing  Working for a very well known brand, you will work with a number of local practices to understand the local marketplace, customers, competitors, strengths and weaknesses, and will support these with bespoke marketing plans and strategies.  Managing the entire region you will be expected to travel to different sites regularly, but you will benefit from home working and an expectation to visit the Bristol Head Office approximately once a week.  You will learn to understand the challenges that individual practices face, and in turn, what support they may need, with some needing more than others.Once the plan is in place, you will hand over to the local Practice Managers for them to execute the tactics and campaigns.  It will be imperative that you stay in touch and build strong relationships with these Managers, to understand how the results are looking, and if they need any further ongoing support.  What experience you’ll need to apply  Previous experience in a cross channel, B2C Marketing role. Solid Campaign Management experience. Excellent planning and multi-tasking skills.   Having access to a car and willing to travel for approximately 50% of the time.  Strong communication skills and relationship management. What you’ll get in return for your talents  You will be working for a well known brand with a huge presence.  This is a role where you will get to put your brain to work, developing local marketing plans for a big brand.  There is a good salary on offer, great perks and benefits, and huge variety in the role.  What next?If this sounds like a great opportunity to you, then apply now or contact Chris (011789 269530) for more information. 
  • 8th Apr

    Regional Marketing Manager

    — c/ 50% of the role will be field based

    Location:
    Bristol + travel
    Type:
    Salary:
    Competitive DOE
    Brand new role for the organisation. Covering the South region from London, Reading, Swindon, Bristol to the Coast.  The main emphasis of the role will be tactical, local marketingThis is a great opportunity to join a leading consumer brand in a brand new role.What you’ll be doing  As a successful candidate, you’ll report into Senior Marketing Manager and you’ll work closely with Regional Directors and Area Manager for the South region. In a nutshell, you’ll be responsible to get to know your region in terms of the climate, strengths, weaknesses, threats and opportunities. It’ll be important to build strong relationships and identify what areas need to support most urgently. Once a top-level plan is ready, you’ll hand over to a local Manager (non a marketing professional) and they’ll execute it from there.  Last but not least you’ll continue to stay in touch ensuring that the plan is bringing expected results.What experience you’ll need to apply  Previous experience in a cross channel, b2c marketing role. Solid campaign management experience. Excellent planning and multi-tasking skills.   Having access to a car and willingness to travel for c/ 50% of the time. What you’ll get in return for your experience  There is a competitive salary on offer + benefits. What next?Please get in touch with Ania now for more information.
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Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

Outlaw

Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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