Brand Management jobs and careers

Careers within brand management are usually based in-house, this means you’ll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.

Why consider a career in Branding/Brand Management?

A career in branding is very popular and can be also very rewarding as frequently it’s easy to see tangible outcomes/ results of your work. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very exciting career with lots of opportunity for growth and promotion.

What does a job in Brand Management entail?

As a Brand Manager – the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.

Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You’ll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing. It may be also your job to produce brand guidelines and brand toolkits which could be utilised for multiple products or services.

To be successful, you will ‘own’ how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you will set values you’d like your brand to be associated with. You then develop strategies to strengthen the brand, reaching further – to ultimately increase value and profits.

Depending on a size of a company you work for, you can be involved in building a brand from scratch or you could be a part of a brand refresh or a rebranding project.

What are typical Brand Management job titles?

  • Brand Assistant
  • Brand Executive
  • Brand Manager
  • Brand Activation Manager
  • International Brand Manager

What does Brand Management career progression look like?

  • Senior Brand Manager
  • Head of Brand Management
  • Brand Director

Is it right for me? The skills it takes...

The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!

What qualifications do you need for a job in Brand Management?

To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies or psychology.

Our Marketing & Agency recruitment team

  • Contract Delivery Manager

    Technology, Marketing & Agency, User Experience & Design

    View profile

    Ben Halligan

  • Senior Recruiter

    Agency Delivery & Operations

    View profile

    Helena Reeds

  • Senior Recruiter

    Digital & Marketing Recruitment

    View profile

    Charlotte Farnworth

  • Senior Recruiter

    eCommerce & Digital

    View profile

    Josh Fuller

  • Principal Recruiter

    B2C In-House Marketing

    View profile

    Ania Markowska

  • Head of Marketing, Digital & eCommerce

    Agency & In-house Marketing

    View profile

    Tony Allen

  • Principal Recruiter

    B2B In-House Marketing

    View profile

    Dominic Manning

  • Principal Recruiter

    Marketing Agency Client Services

    View profile

    Theo Locke

JOB
SEARCH

Our latest Marketing & Agency jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

Head of Brand (b2c)

  • Bristol/ hybrid
  • Permanent
  • £70-90k

Full details

Leading financial services organization

A brand new role.

Great culture and attractive benefits.

Full details

03rd Jul

eCommerce Marketing Strategist

Purpose Driven

  • Fully remote with occasional meet-ups in the North West
  • Permanent
  • £30,000-£35,000 DOE

Full details

Hello Earth | B Corp certified

Join an award-winning, B Corp Digital Performance Marketing Agency for eCommerce and DTC brands.

Competitive salary up to £35k DOE with great career progression.

Full details

11th Jun

Brand Manager FTC

  • Wilmslow, Cheshire
  • Contract
  • £35-40k

Full details

Successful Retailer

Great, established business

Immediate start

Full details

30th Apr

LOAD MORE JOBS

Salary guides:

  • -
    B2B In-House Marketing Salary Guide South West

    This is a succinct guide outlining the average permanent salaries for B2B In-House Marketing roles in the South West.

  • -
    B2C In-House Marketing Salary Guide South West

    We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.

  • -
    B2B In-House Marketing Salary Guide London & SE

    We’ve outlined the average salaries and day rates received for B2B In-House Marketing roles in London & the SE.

COMMUNITIES

MotherBoard is a Business Charter, Community and Event Series driving tangible change for mums working in the tech industry. GreenTechSW is a community that provides expert insight and thought provoking discussion on how technology can improve our physical environment and battle the massive, urgent issue of climate change. Tech Ethics Bristol is passionate about building a fair and equal society, where technology is a catalyst for positive change.

PURPOSE