Brand Management jobs and careers
Careers within brand management are usually based in-house, this means you'll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.
Why consider a career in Branding/Brand Management?
A career in branding is very popular as it’s just so visible. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very rewarding career with lots of opportunity for growth and promotion.
What a career or job in Branding may entail…
As a Brand Manager - the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.
Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You'll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing.
To be successful, you will 'own' how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you set specific objectives to increase the brand's value. You then develop strategies to strengthen the brand, reaching further - to ultimately increase value and profits.
Typical role titles include
Career progression example
Head of Brand Management
At an entry level, branding professionals on average will be earning between £18k-£28k. At the mid-level you’d be looking to earn anything from £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps, and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!
What qualifications does it take?
To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies, graphic design or graphic communication.
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— Exceptional Re-Invention OpportunityLocation:WokingSalary:£60k-£75kIncredible Re-Branding Project. True Social Purpose Behind the Company. Very Competitive Salary & Benefits. This is an exceptional opportunity to join a well established home builder in Woking as their new Head of Brand. The business is taking a significant shift in their brand message and position and helping the UK look at retirement living in a whole new light, this means everything from the look and feel of the brand, the tone of voice, messaging, everything needs to be looked at to help the business become truly customer centric. There will be travel to Bournemouth for 1 or 2 days a week, with the rest of your time split between Woking and working from home. What you'll be doing Working very closely with the Marketing Director you will use customer and market insight to truly understand the customer base and their drivers in ways that haven't been done before. You will develop the brand plan and take a lead role in improving customers' brand experience through all channels. This is a big project where you will work to change the way retirement living is viewed, not just four walls and a communal living room, but an enjoyable way of life, not end of life! You will utilise research agencies to help develop your understanding of the target demographic, and will work to construct specific messaging that speaks to this group in an engaging way. You will oversee brand activity across channels such as TV, Radio, Press, Digital Media, Sponsorship etc. as well as all printed materials taking up a brand guardian position. This is a rare opportunity to really develop a brand of choice among a growing market, and who already hold a position of market leaders. What experience you'll need to apply Extensive Big Brand experience within products or services Strong understanding of all aspects of the marketing mix Highly analytical and able to understand drivers Exceptional written and verbal communication skills Strong people manager with a proven record of successful team management Entrepreneurial with a hands on approach Creative thinker and able to construct strong customer messaging Degree educated and ideally holding a relevant professional qualification i.e. CIM, MBA What you'll get in return for your talents As well as working with an exceptional brand and having the opportunity to chance the perception of retirement living, there is a competitive salary on offer (£60k-£75), car allowance and a great benefits package. What next If you're interested in this fantastic role apply now, or contact Chris (01179 269530) for more information.
— Friendly Law FirmLocation:BristolSalary:£CompetitiveCompetitive Pay and Benefits. Opportunity to lead the tender process on some exciting projects. Friendly and close-knit team to join. A well-established and successful Bristol law firm is on the lookout for an experienced Bids Manager to join the team. This is a maternity cover role which will be for a minimum of 12 months, but more than likely to be extended even further. Working across a number of sectors, you’ll be involved in a huge variety of tender processes in terms of size, timeframe and complexity. You will also manage two very self-sufficient Bid Executives. What you’ll be doing Working very closely with the Director of Business Development, you will maximise the bids opportunities effectively across the team of 3. The sectors you’ll be looking at can vary from health, energy, construction, local government, to name some. This is a very hands-on role which will see you involved in bid writing as well as the project management of the tender process. The size and nature of projects can be discussed when enquiring about the role. What experience you’ll need to apply Demonstrable experience in a Bid Manager role Experience working within professional services, and even more ideally, in a law firm Excellent organisation skills Strong stakeholder management capabilities Availability for the whole duration of the FTC What you’ll get in return for your experience You’ll be rewarded with a competitive salary and benefits package, as well as the opportunity to work within a hugely friendly team! What’s next? Get in touch with Stacey for the finer details!
— Fantastic EdTech BusinessLocation:CoventrySalary:£CompetitiveFantastic B2B Tech/SaaS Opportunity. Varied Marketing Role. Fantastic offices! Here is a great opportunity to join a fast growing B2B Tech business in Coventry as their new Marketing Executive. Working within the EdTech sector within a small Marketing team it will be your role to help drive multichannel lead generation and brand awareness campaigns. This is a fast-growing business that offers plenty of variety and opportunity. What you'll be doing This is a broad role where you will help provide customer communication and retention activity across a number of campaigns. You will be a strong copywriter and will write copy across case studies, blogs, newsletters, emails and other support material. Working with the CRM you will maintain and segment the customer data for constructing your campaigns, and will be able to run reports to show the success of the campaigns. You will manage the website, send regular emails to existing and prospective clients, and develop the social media presence. There is a big events plan and exhibitions to manage, as well as a requirement to work with external agencies on developing marketing collateral and sales support material. This is an opportunity to be in a diverse role where you will be exposed to all elements of the marketing mix. What experience you'll need to apply Previous experience within a Marketing role, ideally B2B Good campaign management and reporting Broad digital and offline experience Strong copywriting skills and verbal communication skills Experience with email marketing platforms Ideally holding a relevant degree or professional qualification i.e. CIM What you'll get in return for your talents This really is a great role within a fast-growing business and an interesting sector. You'll receive a competitive salary (up to £25k), a company laptop, 25 days holiday + BH, pension, private medical and life assurance. What next If you're interested in this and are looking for a great role within Tech then please apply now.
— Successful EdTech BusinessLocation:CoventrySalary:£CompetitiveOpportunity to join a company that is going through a period of sustained growth. Chance to own the CRM strategy and build something new Competitive pay and benefits package A unique organisation within the education tech industry is opening its doors to appoint a talented and technical CRM Manager on a permanent basis. This is your opportunity as a CRM specialist to take the lead on end-to-end, right from the implementation and migration to a bespoke CRM, through to data management and storage, campaign planning and selection, execution and analysis. Working as part of the marketing team, you’ll use the power and value of data to facilitate highly targeted campaigns which drive ROI across existing and prospective customers. This is a complex organisation in that there are several brands within the Group, and therefore you’ll be used to working with a wide range of customer data. What you’ll be doing Sitting in the Marketing function, you will be the go-to person for all things CRM. Given that this organisation is in the midst of migrating to a new CRM platform, you’ll have had exposure to CRM migration/implementation in the past, as you will often be the point of contact for questions relating to the architecture of the platform. However, we’re not looking for a CRM architect or developer; we’re looking for someone who can bridge the gap between the technical elements of what goes into a CRM, to ensure you can use this information for marketing campaigns! It’s therefore preferred if you’re coming from a marketing data background. What experience you’ll need to apply: Demonstrable experience in a CRM/marketing data role Technical understanding of a CRM platform Excellent stakeholder management skills Campaign management experience Experience in developing CRM strategies Ability to work autonomously What you’ll get in return for your experience You’ll be rewarded with a generous salary and benefits package, as well as the opportunity to join a hugely successful business in the tech industry! There’s also plenty of career progression on offer here! What’s next? Get in touch with Stacey @ ADLIB for more info. Stacey is available on 01179 269 530, or firstname.lastname@example.org.
— FTSE BusinessLocation:BristolSalary:£CompetitiveOpportunity to work for a FTSE Business. Varied and exciting role during a time of significant change within the business. Very friendly team to be joining. An opportunity has reared its head in the form of a 6 months (min) FTC with one of Bristol’s most successful FTSE organisations. This is the chance to apply your varied comms skills across press, internal, external, and elements of change comms! You’ll be joining this business at a time of significant transformation and therefore you’ll need to be able to roll your sleeves up and get stuck in! What you’ll be doing You’ll play a supporting role to internal and external comms, as well as dabbling in some tasks related to change comms, as this is a big focus for this organisation right now. However, there’s no forgetting the business as usual tasks, which is where you will come in to help keep this ticking over. There will be huge variety from managing the press office, to preparing internal presentations, cascades, writing articles for the intranet, and other ad-hoc tasks. Ideally, you’ll have worked in a fast-paced environment previously and be adaptable to change! What experience you’ll need Experience in a generalist comms position (both internal and external) Experience across multiple channels and communicating to a range of audiences Ability to start almost immediately Strong stakeholder management skills What you’ll get in return for your experience There’s a competitive package on offer here, and this can be discussed at application stage. This is also a great opportunity to gain exposure in an exciting and interesting business which is very well regarded. What’s next? Get in touch with Stacey on 01179 269 530, or via email – email@example.com
— B2B Tech/SaaS BusinessLocation:BristolSalary:£35k-£40kFantastic B2B Tech/SaaS Opportunity. Manage a Small Team. Central Bristol Offices. Here is a great opportunity to join a fast growing B2B Tech business in central Bristol as their new Marketing Manager. Working within the EdTech sector and managing a small team it will be your role to help drive multichannel lead generation and brand awareness campaigns. This is a fast growing business that offers plenty of variety and opportunity. What you'll be doing This is both a strategic and a hands on role where you will define and deliver the marketing plan ensuring that it's aligned to the sales strategy to maximise lead generation. There is an extensive database of current clients, and you will work across existing account management as well as attracting new business through a variety of multichannel campaigns. With an inbound marketing strategy, you will ensure there is regular quality content being created and posted across the website, email and social channels. For now there will be a requirement to dip your hand in to some content creation and so you'll be able to demonstrate strong copywriting skills. There are some key events that you will manage, you'll be responsible for the management of the website, CRM, email campaigns, customer messaging, and there are discussions around integrating automation tools. There will be some requirement for developing printed literature, sales support material, videos and working with graphic designers. This is a fantastic 360 role where you'll have the resources to deliver great results. What experience you'll need to apply Experience working within a B2B Marketing role Previous experience of working on lead generation campaigns Ideally some knowledge or experience of working with Tech/SaaS products Broad digital and offline experience Previous line management experience would be beneficial Strong copywriting skills and verbal communication skills Experience with email marketing platforms Ideally holding a relevant degree or professional qualification i.e. CIM What you'll get in return for your talents This really is a great role within a fast growing business and an interesting sector. You'll receive a competitive salary (£35k-£40k), a company laptop and mobile, 25 days holiday + BH, pension, private medical and life assurance. What next If you're interested in this and have the relevant experience, please apply now.
— Fast Growing Tech BusinessLocation:BristolSalary:up to £25kFantastic B2B Tech/SaaS Opportunity. Varied Marketing Role. Central Bristol Offices. Here is a great opportunity to join a fast growing B2B Tech business in central Bristol as their new Marketing Executive. Working within the EdTech sector within a small Marketing team it will be your role to help drive multichannel lead generation and brand awareness campaigns. This is a fast growing business that offers plenty of variety and opportunity. What you'll be doing This is a broad role where you will help provide customer communication and retention activity across a number of campaigns. You will be a strong copywriter and will write copy across case studies, blogs, newsletters, emails and other support material. Working with the CRM you will maintain and segment the customer data for constructing your campaigns, and will be able to run reports to show the success of the campaigns. You will manage the website, send regular emails to existing and prospective clients, and develop the social media presence. There is a big events plan and exhibitions to manage, as well as a requirement to work with external agencies on developing marketing collateral and sales support material. This is an opportunity to be in a diverse role where you will be exposed to all elements of the marketing mix. What experience you'll need to apply Previous experience within a Marketing role, ideally B2B Good campaign management and reporting Broad digital and offline experience Strong copywriting skills and verbal communication skills Experience with email marketing platforms Ideally holding a relevant degree or professional qualification i.e. CIM What you'll get in return for your talents This really is a great role within a fast growing business and an interesting sector. You'll receive a competitive salary (up to £25k), a company laptop, 25 days holiday + BH, pension, private medical and life assurance. What next If you're interested in this and are looking for a great role within Tech then please apply now.
— Travel IndustryLocation:BristolSalary:£CompetitiveSuccessful Bristol-based Specialist travel business. Fantastic, collaborative company culture. Opportunity to develop and shape a high-performing team. A unique Bristol-based travel company is on the lookout for a talented and seasoned Marketing Manager to join the team on a permanent basis. You’ll be joining a company that is undergoing continual growth and seeing huge success within its specialist travel domain. What we really need here is a digital centric marketer whose background screams acquisition and retention, as well as someone who can instantly be a leader within the business. What you’ll be doing As a senior leader in this business, you will be well-versed in business strategy, budgeting, performance, and working with key stakeholders in driving the business forward and delivering against objectives. We’re looking for someone who is comfortable in identifying what’s needed, and building a successful team around you. You will work closely with the MD, the Marketing Advisor and the Brand Manager to develop and own the marketing plan, and to ensure you’re working with the very best agencies where required. You'll be working alongside very talented individuals across digital marketing, brand, PPC and SEO, paid social, and analytics/conversion rate optimisation, and so you’ll need to have a solid understanding of acquisition channels, the customer journey, and CRM and retention strategies. This role is well-suited to those coming from a B2C background, where you're able to draw on previous experience and successes. This is a heavily digital-focused brand and so it’s vital that you have a solid understanding of online marketing. What you’ll need to apply for this role Excellent digital marketing experience across SEO, PPC, social, content, and CRM. B2C experience, ideally within the travel/leisure/tourism industries. Significant line management experience. Desire to be strategic yet also hands-on. What you’ll get in return for your experience In return, you’ll be rewarded with a generous holiday and benefits package, which includes 25 days’ holiday, annual trips away with the business, a great company culture, and beautiful offices to call home. What’s next? Get in touch with Chloe on 01179 269 530 for more info!
— Leading Creative AgencyLocation:BristolSalary:£CompetitiveJoin a brand design agency with a top tier client base. Rare opportunity for a senior brand orientated strategist. Exciting growth plans to be a key part of. This is an amazing opportunity for an Associate Strategy Director to join an award-winning design agency. You’ll be leading the strategy for their top tier client base, whilst steering the agency to new heights and next level of growth. What you’ll be doing You’ll be joining a brand agency with a pedigree for delivering creative brilliance. You’ll work closely with clients, holding top-table strategic conversations, getting under the skin of their brands and delving deep into clients business, products, brands and objectives. In turn, you’ll develop and present well-planned brand and creative response and lead successful business pitches across a wide range of sectors. You’ll be a confident presenter, taking the lead on client strategy and developing ongoing relationships. You’ll enjoy delivering strategy workshops and conduct small focus groups, as well as helping guide and grow other members of the team. As Associate Strategy Director, you will also explore and recommend new channels, trends and propositions, working closely with clients and other internal teams, you’ll determine the data, tracking and evaluating requirements whilst also developing new initiatives and add value above and beyond the current scope of work. What experience you’ll need You’ll have a solid history in developing and delivering brands within an agency environment. Your track record will scream big brands, creative strategy and top notch design. The gravitas to hold senior level relationships, building trust and buy in from the outset. Exceptional communication skills with the ability to convey ideas simply. An understanding of research methodologies, and the ability to set objectives and conduct focus groups. What you’ll get in return for your talents A salary in line with your experience, generous holiday allowance, a lovely and progressive working environment, and a dream role in the South West! What’s next? Please get in touch with Chloe at ADLIB today for a confidential discussion.
— Global insurance company embarking on large transformation project!Location:BristolSalary:£55k-£62kWork for a global insurance company. Broad role with exciting and varied scope. Support the transformation and future growth of the business. We are working with a global insurance company to appoint a Head of Marketing, Communications and Brand on an initial 12 month fixed term contract to support the organisation through a huge transformation project and in turn enable future growth of the business and marketing function. What you’ll be doing You’ll be responsible for all marketing communication & campaign activity; the role will also oversee the development and delivery of the brand strategy for the business. This is a business-critical role reporting to the Marketing Director and you’ll have full responsibility to define and fully integrate the brand, communications and marketing strategy for the business. The role will combine the attitudes and interests of customers, clients and intermediaries to help produce effective and creative solutions and executions to drive forward the marketing communications, campaign and content. Acting as a voice of the customer, the Head of Marketing, Communications and Brand will use research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and guide the overall customer experience for the business and positioning for the brand. You will play an integral part helping transform the marketing capability and value within the business and this role will have a large focus on developing and owning the digital roadmap and customer experience ensuring any strategy optimises the use of all available digital marketing, content and social engagement channels and platforms. What experience you will need to apply Extensive experience at a senior level in marketing communications and campaign/content production Proven strategic brand marketing experience having managed/transformed high profile brands Extensive marketing skills, including comprehensive knowledge of marketing principles and integrated marketing Proven experience working within the digital marketing and content space Effective time management skills and the ability to multitask Excellent interpersonal skills and the ability to develop effective working relationships at a senior level Strong communication skills, both written and verbal with the ability conceptualise thinking into clear communication Excellent Influencing skills – will require the ability to get buy-in and effective results from people not reporting directly to the job holder A high level of creativity Highly professional and proactive work ethic Proven leadership skills, able to provide clarity and vision to wider marketing teams Bachelor's degree in business, marketing or other similar. Professional marketing qualification essential Professional training within digital, content and social media What you’ll get in return for your experience You’ll receive a competitive salary in line with your experience and a comprehensive reward package including car allowance, income protection and private medical insurance and life assurance, along with a generous pension and bonus scheme. You’ll also receive the support you need with your personal and professional development. What next Please apply by sending your CV in response to this advert and I will get back in touch with you for a chat.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.