Brand Management jobs and careers

Careers within brand management are usually based in-house, this means you’ll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.

Why consider a career in Branding/Brand Management?

A career in branding is very popular and can be also very rewarding as frequently it’s easy to see tangible outcomes/ results of your work. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very exciting career with lots of opportunity for growth and promotion.

What does a job in Brand Management entail?

As a Brand Manager – the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.

Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You’ll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing. It may be also your job to produce brand guidelines and brand toolkits which could be utilised for multiple products or services.

To be successful, you will ‘own’ how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you will set values you’d like your brand to be associated with. You then develop strategies to strengthen the brand, reaching further – to ultimately increase value and profits.

Depending on a size of a company you work for, you can be involved in building a brand from scratch or you could be a part of a brand refresh or a rebranding project.

What are typical Brand Management job titles?

  • Brand Assistant
  • Brand Executive
  • Brand Manager
  • Brand Activation Manager
  • International Brand Manager

What does Brand Management career progression look like?

  • Senior Brand Manager
  • Head of Brand Management
  • Brand Director

Is it right for me? The skills it takes...

The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!

What qualifications do you need for a job in Brand Management?

To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies or psychology.

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