Brand Management jobs and careers
Careers within brand management are usually based in-house, this means you'll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.
Why consider a career in Branding/Brand Management?
A career in branding is very popular as it’s just so visible. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very rewarding career with lots of opportunity for growth and promotion.
What a career or job in Branding may entail…
As a Brand Manager - the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.
Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You'll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing.
To be successful, you will 'own' how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you set specific objectives to increase the brand's value. You then develop strategies to strengthen the brand, reaching further - to ultimately increase value and profits.
Typical role titles include
Career progression example
Head of Brand Management
At an entry level, branding professionals on average will be earning between £18k-£28k. At the mid-level you’d be looking to earn anything from £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps, and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!
What qualifications does it take?
To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies, graphic design or graphic communication.
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— Immediate start requiredLocation:BristolType:Salary:£28k - £30k• Exciting role encompassing PR, Social Media, Events and Communications. • Great central Bristol location, a short walk from Temple Meads. • We are especially keen to hear from immediately available candidates. We are on the lookout for an experienced Communications Manager to join a Charity based in central Bristol. We are looking to move super quick with this one and we are hoping to get someone started within the next two weeks. What you’ll be doing You’ll prepare and implement the communications plan and prepare an annual PR plan while monitoring the effectiveness. Another key task will be to prepare the annual advertising plan and develop and deliver the organisations digital communications strategy. You’ll also be coordinating all marketing materials with internal departments and external suppliers. What experience you will need to apply A minimum of two years’ experience in a similar role for a memberships or arts organization Writing for print and the digital environment Good knowledge of print, broadcast, online and social media, and experience of using a PR database and platform Good visual and design sense Strong organizational skills, with the ability to prioritise a varied workload, that is both detailed and strategic Motivated and able to work independently, and able to engage with a small staff team and volunteers across the organisation Occasional evening and weekend work What you’ll get in return for your skills and experience A salary in line with your skills and experience, ranging from £28k-£30k. What next If this sounds like your ideal next move, please get in touch without delay.
— 10/12 Month Maternity Cover ContractLocation:Central BathSalary:£28k-£35kWork with Beautiful Products. Highly Varied Maternity Cover Role. Central Bath Location with Free Parking. This is a fantastic 10-12 month maternity contract for an experienced Marketing Manager to join a well established and further growing business in central Bath, with beautiful products to promote and sell. There is no risk of being bored within this role as there are regular product launches throughout the year, a calendar of events, and general marketing duties spanning the full mix. Due to start in the first week of January 2020, this really is a great opportunity. What you'll be doing Despite being a maternity cover contract, you will manage the annual marketing budget, tracking and managing costs of projects and activity. There is a big trade marketing approach with this business and you will work with suppliers to book, attend, manage and develop the presence within large trade shows. Each trade show will require website updates and printed collateral to showcase the latest products being launched. If you have a product marketing background, you will have the opportunity to work with the product development lifecycle, bringing new ideas to life and to market. You will take on a guardianship of the product development critical time path, and ensure products are ready in time for launch. The broader elements of the role include digital marketing, managing two key websites and ensuring content is up to date with accompanying photography. You will create newsletters, manage the social media, and complete reports on digital traffic and click/open rates. PR and advertising are also key, and you will secure a steady stream of coverage in trade magazines, websites and newsletters by creating regular features and promoting new product launches and business news. You will need to draft proactive press copy at times, using a creative style and developing beautiful imagery from photoshoots. What experience you'll need to apply Broad marketing experience across a 360 role Experience with product marketing would be beneficial but not essential Website and social media management Good content/copywriting skills Events management Exceptional communication skills An understanding of product lifecycle management What you'll get in return for your talents This is a great company with exceptional and beautiful products. There is a competitive salary on offer (£28k-£35k), free on site parking and you'll be joining a lovely team at an exciting time for the business. What next If you're available to start a new role in January and are interested in this opportunity then apply now, or contact Chris (01179 269530) for more information.
— Leading FMCG distributor with new sustainable and Eco friendly focus!Location:BristolSalary:£40k-£45kExciting FMCG brand with very exciting growth journey ahead. Set the marketing strategy and lead on the strategic development across all channels. Engage and inspire an experienced team and support them with development and growth. We’re excited to be working with this long-established brand on an exclusive basis to appoint a Head of Marketing into the Bristol office. This is a key hire for the company, and you’ll report directly to the MD. This is an exciting time to join the brand and you will play an instrumental part in the growth and development of two new sustainable and eco-friendly brands that are being launched in February 2020, as well as two very successful heritage brands. What you’ll be doing You’ll take full responsibility for the strategic marketing development across all 4 brands and all marketing channels for the group. You’ll work alongside the Head of Sales and together, implement brand focussed plans to drive awareness and increase revenue across existing channels. You’ll be fully immersed in the products and play a key role in supporting the UK and international business, one which is run as a subsidiary. Over the last 2 years, there has been a focus on consumer engagement and brand awareness, although we need you to take this to the next level and bring your own knowledge of brand and product development to take this up a notch. You’ll have a breadth of marketing experience and a strong digital understanding, so you’ll manage 3 direct reports successfully. The executives in the team cover digital, trade, communications and PR responsibilities, all of which are really experienced, however needing some strategic direction to help take them to that next level. What experience you will need to apply You’ll need a solid background in marketing and ideally have worked for a well known FMCG brand. Strategic marketing experience with the ability to activate marketing plans at a senior level is essential. You’ll have strong commercial understanding and have worked with significant marketing budgets. You’ll have a breadth of digital experience with a focus and understanding around Social Media, PPC and SEO. Strong team management and experience leading and developing a successful team. Experience working successfully with a range of internal stakeholders and third-party contacts. What you’ll get in return for your experience You’ll be offered a salary in line with your experience ranging with £40k-£45k and a 20% share scheme that can be paid out monthly or in one chunk annually. You’ll also be offered a generous pension scheme, health care and other benefits and holiday allowance. We can also consider flexible working and reduced hours of work to fit around personal priorities. What next If this sounds like it could be your exciting next move, please get in touch with Jade for a confidential chat. Please also share a copy of your CV and a short cover note.
— Inbound Marketing RoleLocation:BathSalary:£22k-£27kFast Growing B2B Business. Inbound Marketing Role. Central Bath Location. This is an exciting time to join this B2B Tech business in Bath as their new Marketing Executive. This is a role where you will create relevant, interesting and impactful content across a number of channels to help support the lead generation campaigns. As well as generating online and offline content, you will also support across events, CRM and internal communications. What you'll be doing You will help build awareness for the brand by creating relevant content from blogs and case studies, whitepapers, emails, videos, graphics and printed collateral. Working with the Digital Marketing Manager you will the promote this SEO optimised content across relevant channels such as the website, social channels and digital ads. As well as building out the content strategy, there are wider activities that you will be involved in. Supporting the sales team you will help create relevant collateral and sales support materials. There is a strong events presence that you will support, and you will be involved in the email campaign management. Beyond this you will utilise the CRM to help create relevant automated acquisition and retention campaigns. What experience you'll need to apply Strong writing skills with a passion for content Exceptional eye for detail Experience using a CMS such as Wordpress or Drupal Email marketing experience i.e. Mailchimp, Campaign Monitor etc. Any experience with using a CRM would be beneficial Knowledge and experience of SEO is desirable but not essential Genuine team player with excellent communication skills A relevant degree such as English, Marketing or Business related. What you'll get in return for your talents There is a competitive salary on offer (£22k-£27k), training and development opportunities, 24 days holiday plus Bank Holidays, subsidised gym membership, life insurance, and lots of other good benefits. What next If you're interested in this opportunity please send through your CV by clicking apply now.
— Fast growing agency with a hugely experienced and respected management team.Location:BristolSalary:£50k+Flexi working, part time or full time, unlimited holidays. Hugely rewarding culture. Opportunity to work with a portfolio of big name brands. What you’ll be doing As Client Partner you’ll be joining a fast-growing agency that comes with the backing and leadership of a renowned agency leader and success story. With a roster of big name clients already on board you’ll be tasked with owning a portfolio of brands, providing them with an incredible service level that delivers results. This agency doesn’t work on project based work, we’re talking long term contracts with budget clarity and a real partnership mentality, you’ll be embedded into their team as much as your own agency.The agency specialise in brand building, creating value propositions, campaigns and communications across level scale organisations internal audiences. Channels vary greatly from digitally led campaigns, brand development, research and proposition building, events and roadshows through integrated communications. At the heart of everything lies powerful and effective creative concepts, driven by an experienced team. What experience you’ll need First rate senior client management and communication skills gained within an agency environment (we’re open to integrated, digital, brand etc.) An Account Director ready to step up into a Client Partner role, you’ll thrive off the opportunity to join an early stage (though already nicely established) business where you’ll be able to carve a name for yourself and play a leading role in its future success You’ll be experienced operating at a senior level, running client workshops, deciphering requirements and presenting solutions A natural multitasker with excellent attention to detail Have the ability to keep a cool head under pressure when working to tight deadlines What you’ll get in return for your talents You can expect a salary in the region of £45k - £50k (possibly more for the right person), unlimited holidays, flexi working, part time / full time – this is one for those who want to get the work done and know how best they can deliver it. What’s next? Please get in touch with Theo at ADLIB to find out more.
— InvestmentsLocation:BristolSalary:up to £74kThe Markets, Funds & Investment Expert/Spokesperson. Rare Opportunity with a FTSE 100 Employer. Represent the Business on TV/Radio and Media. Here is a rare opportunity to join an exceptional Financial Services employer in Bristol as their new PR Investment Specialist and Spokesperson. First and foremost, you must be a true expert in this field and have come from an investment background yourself, you may have been a Wealth Manager, a Senior Equity Analyst/Director or even a specialist Financial Services Journalist. What you'll be doing You will be the face of the business, representing the brand in the public space and presenting yourself as an expert on investments, markets, shares and funds to the media. Working within the most senior and complex communication environments you will create positive investment, markets and personal finance PR to help brand and name awareness, including appearing on live national television and radio. You will be recognised as an industry expert and a thought leader on markets, economics, stocks, funds and investing by producing thought provoking research and analysis which demonstrates the highest level of technical knowledge and integrity. You will build and maintain an external network of influential journalists and leverage these media contacts for the benefit of the business and their clients. You will continuously monitor and anticipate trends and events in stock markets, funds, companies, investing and financial news and use this information to promote the business in the media. You must have the ability to build trust and confidence with the media and influencers, and use analysis and understanding of company financial statements, including complex banking reports, and summarise these in a simple and engaging way for the media and the public. What experience you'll need to apply Expert knowledge and experience of investment and currency markets Expert knowledge and interest in shares, especially FTSE 100 and common overseas Good knowledge and experience of current affairs and the media Experience speaking with the media, including broadcast interviews Exceptional communication and presentation skills A strong networker and ability to build connections within the media and journalists Strong numeracy, analytical and research skills Excellent writing skills What you'll get in return for your talents You won't see another opportunity like this in Bristol for a while! There is a competitive salary on offer (up to £74k) and a great benefits package. With a city centre location this could be your next great career move. What next If you have expert knowledge of investments, markets and shares, and relevant experience speaking with the media, then click to apply now.
— Integrated agency in the center of Bristol!Location:BristolSalary:£28K+Fast growing boutique integrated agency to call home. Brilliant career development opportunities. Fantastic clients to work with. This is a fantastic opportunity for an agency experienced Account Manager to join an independent creative and marketing agency in Bristol. What you’ll be doing As Account Manager, you’ll be working across a variety of projects from print campaigns including brochures, direct mail and magazines to events and digital campaigns, ensuring that you find the best possible solution to meet your clients’ needs. You’ll get involved with writing creative briefs for the studio and above all be super organised in order to make this all happen on brief and ensure that projects meet agreed timescales. You’ll be an excellent communicator, enjoy the buzz of agency life and be an all-round confident person – you won’t be shy speaking to clients or liaising with the creative team to make sure that projects are ticking along smoothly and iron out any problems before they arise. What experience you’ll need First rate client management and communication skills. Self-starter and a real team player who’s not afraid of rolling up their sleeves and getting stuck in. A few years’ experience working within an integrated, digital or creative agency in a client services role, ideally as an Account Manager.a Solid understanding of the full marketing mix and the ability to apply these when liaising with clients and implementing projects. Natural multitasker with excellent attention to detail. The ability to keep a cool head under pressure when working to tight deadlines. What you’ll get in return for your talents You can expect a salary in the region of £24k - £28k, maybe more for the perfect person and the opportunity to join a growing agency where ideas will be listened to and you can really put your own stamp on the role with gravitas to grow. What’s next? Please get in touch with Theo at ADLIB to find out more.
— Promote Bristol as a Destination!Location:BristolSalary:circa £25kPromote Bristol as a Destination. Genuine Progression to Marketing Manager. City Centre Location. This is such a great role joining a not for profit where you will be promoting Bristol as an exceptional destination for business and play. Joining as the new Marketing Executive you will work on multichannel campaigns, promoting events, developments and local initiatives. What you'll be doing This is a stand alone role where you will work to the Marketing Plan to deliver a calendar of activities. There is always something going on in Bristol, and something to talk about, and you will craft creative content to the local businesses to keep them informed of what's going on. There is a real breadth to this role and you will publish communications across digital and offline channels, managing the website and updating with copy, images and videos. You will coordinate the design and production of print and other media, and create bi-weekly email newsletters. You will take on the social media management across Twitter, LinkedIn, Facebook and Instagram and will deliver multichannel campaigns to promote key events in the area. There is a real opportunity to progress to a Marketing Manager within this role and put your own stamp on it. There will be no shortage of things to talk about and the role will offer a lot of variety. What experience you'll need to apply Previous experience as a Marketing Assistant/Executive Strong writing and content skills Any experience with B2B marketing would be beneficial Good knowledge of digital channels including CMS, Social Media and Email Ideally some previous campaign management experience Ability to work autonomously within a fast paced environment Strong communicator Ideally a relevant qualification i.e. degree, CIM or other professional qualifications What you'll get in return for your talents This really is a rare opportunity to promote such a great City. There is a competitive salary on offer (circa £25k), good benefits and a genuine opportunity to progress to a Marketing Manager. What next If you're interested in this amazing opportunity and have relevant experience then please apply now.
— Financial ServicesLocation:BristolSalary:£45k-£50kFinancial Services client based on the outskirts of Bristol Take customer experiences to the next level with seamless marketing journeys Have access to Adobe Target and Adobe Analytics to maximise outcomes We are on the lookout for an experienced Financial Services Marketing Campaign Manager to work with a large financial services client based on the outskirts of Bristol. We need you to have extensive Adobe skills and be happy in a standalone, hands-on role. What you’ll be doing You’ll create market-leading CRM experiences and take customer journeys to the next level. You’ll implement seamless marketing journeys across print, contact centres, SMS and online through web interactions and email. You’ll need to increase the value of the Customer base by supporting the planning, development and implementation of targeted and sequenced customer workflows in Adobe Campaign. You’ll build, manage and automate complex campaign workflows, driving efficiencies through process optimisation and repeatable business rules. You’ll support the migration of existing campaigns to Adobe Campaigns and support the Senior Campaign Optimisation Manager in their role to ensure Adobe Tech is utilised effectively in order to deliver against marketing strategy. You’ll also monitor campaign activity to proactively identify problems and support project work and lead on your own small projects for change. What experience you will need to apply Knowledge of consumer databases and hands-on Adobe Campaign experience is essential Getting the most out of Adobe Target and Adobe analytics using campaign audiences – preferred High level of organisation and planning skills in a fast-paced environment Ability to produce accurate work under pressure Demonstrate the ability to manage relationships with internal marketing clients Ability to explain complex solutions clearly to non-technical employees Basic/intermediate SQL skills Experience within a direct marketing or analytical environment What you will get in return for your experience You will receive a salary in line with your skills and experience and a range of benefits and perks. Pension matching scheme up to 6.5%, life assurance, healthcare cash plan, flexible benefits and a bonus of 10% based on company performance. What next Please apply with a short cover note and a copy of your CV.
— Leading Creative AgencyLocation:BristolSalary:£CompetitiveJoin a brand design agency with a top tier client base. Rare opportunity for a senior brand orientated strategist. Exciting growth plans to be a key part of. This is an amazing opportunity for an Associate Strategy Director to join an award-winning design agency. You’ll be leading the strategy for their top tier client base, whilst steering the agency to new heights and next level of growth. What you’ll be doing You’ll be joining a brand agency with a pedigree for delivering creative brilliance. You’ll work closely with clients, holding top-table strategic conversations, getting under the skin of their brands and delving deep into clients business, products, brands and objectives. In turn, you’ll develop and present well-planned brand and creative response and lead successful business pitches across a wide range of sectors. You’ll be a confident presenter, taking the lead on client strategy and developing ongoing relationships. You’ll enjoy delivering strategy workshops and conduct small focus groups, as well as helping guide and grow other members of the team. As Associate Strategy Director, you will also explore and recommend new channels, trends and propositions, working closely with clients and other internal teams, you’ll determine the data, tracking and evaluating requirements whilst also developing new initiatives and add value above and beyond the current scope of work. What experience you’ll need You’ll have a solid history in developing and delivering brands within an agency environment. Your track record will scream big brands, creative strategy and top notch design. The gravitas to hold senior level relationships, building trust and buy in from the outset. Exceptional communication skills with the ability to convey ideas simply. An understanding of research methodologies, and the ability to set objectives and conduct focus groups. What you’ll get in return for your talents A salary in line with your experience, generous holiday allowance, a lovely and progressive working environment, and a dream role in the South West! What’s next? Please get in touch with Theo at ADLIB today for a confidential discussion.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.