Brand Management jobs and careers
Careers within brand management are usually based in-house, this means you'll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.
Why consider a career in Branding/Brand Management?
A career in branding is very popular as it’s just so visible. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very rewarding career with lots of opportunity for growth and promotion.
What a career or job in Branding may entail…
As a Brand Manager - the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.
Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You'll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing.
To be successful, you will 'own' how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you set specific objectives to increase the brand's value. You then develop strategies to strengthen the brand, reaching further - to ultimately increase value and profits.
Typical role titles include
Career progression example
Head of Brand Management
At an entry level, branding professionals on average will be earning between £18k-£28k. At the mid-level you’d be looking to earn anything from £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps, and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!
What qualifications does it take?
To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies, graphic design or graphic communication.
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— Award Winning Branding AgencyLocation:CheltenhamSalary:£60k - £70kA change to work on a key B2C client for the agency Hugely rewarding culture. Opportunity to work on a wide range of branding projects. What you’ll be doing As Client Partner you’ll be joining a fast-growing agency near Cheltenham that comes with the backing and leadership of a renowned agency leader and success story. With a roster of big name clients already on board you’ll be tasked with owning a one of their key brands, providing them with an incredible service level that delivers results. This agency doesn’t work on project based work, we’re talking long term contracts with budget clarity and a real partnership mentality, you’ll be embedded into their marketing team as much as your own agency. As part of this you’ll be required to work on site with the client 3 days a week in West London. The agency specialise in brand building, creating value propositions, campaigns and communications across level scale organisations internal audiences. Channels vary greatly from brand development, research and proposition building, events and roadshows through integrated communications. At the heart of everything lies powerful and effective creative concepts, driven by an experienced inhouse team. What experience you’ll need First rate senior client management and communication skills gained within an agency environment (we’re open to integrated, brand etc.) An Account Director ready to step up into a Client Partner role, you’ll thrive off the opportunity to join an early stage (though already nicely established) business where you’ll be able to carve a name for yourself and play a leading role in its future success You’ll be experienced operating at a senior level, running client workshops, deciphering requirements and presenting solutions A natural multitasker with excellent attention to detail Have the ability to keep a cool head under pressure when working to tight deadlines What you’ll get in return for your talents You can expect a salary in the region of £60-70k, a grown up company culture and a flexible environment where you manage your own diary and workload. What’s next? Please get in touch with Theo at ADLIB to find out more.
— FTSE 250 Financial Services firmLocation:BristolSalary:£35k-£40kCreate content and engaging communications. Working an agile environment and guide a creative team. Online and offline marketing, especially direct marketing. We are working with an FTSE 250 Financial services firm to appoint a Creative Communications Manager. You’ll create content and communications for marketing campaigns across a variety of channels and work closely with your squad and the design team to bring these campaigns to life. What you’ll be doing You’ll be responsible for creating engaging a relevant content for both contents led and offer led marketing campaigns. You’ll work closely with the PR and search teams to come up with campaign ideas and bring them to life via multiple channels. You’ll be a specialist in at least two or more product areas and stay on top of the latest news, developments and trends that affect their products and target markets. You will need a detailed understanding of the target markets and audiences aligned with a grasp of the marketplace as a whole. You will also own the content for their products webpages and work with the digital optimisation team. What experience you will need to apply Knowledge of online and offline marketing techniques and strategies, particularly direct marketing Offer-led and content marketing best practice Good understanding of financial products and markets Excellent written and verbal communications skills Experience of writing communications for multiple channels and segments What you will get in return for your experience You’ll be offered a competitive salary in line with your skills and experience and a range of benefits and perks. What next If this sounds like it could be something of interest, please get in touch with a copy of your most recent CV and a short cover letter.
— Varied Role!Location:Avonmouth, BristolSalary:up to £30kLovely B2B Business. Highly Varied Role. Good Salary & Benefits. Here is a great opportunity for someone to join a B2B business near Avonmouth as their new Marketing Executive. This is a varied role where you will come in and manage the entire Marketing function. You will run multichannel lead generation campaigns, the digital presence, as well as offline media and events. This is an opportunity to build processes, to put your own stamp on the role, and really help the business grow by supporting the sales team. What you’ll be doing This is a true 360 Marketing role and an autonomous position. Reporting in to the Sales Director, you will be the Marketing guru who brings ideas, creativity and will execute a number of campaigns. There is almost a blank slate on how to approach the role, but you will be responsible for all digital activities, creating relevant content, positioning the business as thought leaders and experts in their field. You will manage the website through the CMS, manage the social media channels, run regular email campaigns and will focus on both acquisition and retention. You will create video content and distribute across social media including YouTube. With the breadth of multichannel digital campaigns, you will use Google Analytics and other tracking tools to optimise and report on campaign successes. Supporting the digital marketing work, you will also seek PR opportunities and manage events and webinars. The Sales team will need Marketing Collateral to support them, and you will create infographics, leaflets, brochures and banners to support across both digital and print. You may not have experience across all of the above, but you will have a hunger for success and a desire to constantly learn and develop. What experience you’ll need to apply Ideally experience working within a B2B environment Ability to construct multichannel marketing campaigns Strong content/copywriting skills Good digital marketing experience across CMS, Social and Email Analytical and able to demonstrate campaign success Exceptional communicator, both verbally and written Experience with Adobe CC i.e. Photoshop and InDesign would be beneficial but not essential What you’ll get in return for your talents This is a lovely business and a really nice team. You will have a competitive salary (£25k-£30k) with some good benefits, and the opportunity to build the marketing function and strategy from the ground up. What next If you’re interested in this position then please click to apply now.
— Large insurer based in Cheltenham.Location:CheltenhamSalary:£45k-£50kDrive compelling student and young professional personal product lines. Gather insight and feedback and work closely Trading and Marketing team. Extensive marketing experience with a student brand is essential. We are working with a large insurer based near Cheltenham to appoint an experienced Proposition Manager into the Student Propositions and Product team. The successful candidate will have extensive experience with a student brand. This is a great role for someone looking to step up or someone that already has experience in this area and looking for a change. What you’ll be doing Working as the Proposition Manager, you’ll develop compelling student and young professional personal product lines and service propositions that drive value, volume and retention. Within the role, you will be responsible for understanding the needs of the young professionals and students and will create new product lines relevant to their needs. You’ll focus on identifying and researching opportunities to develop and execute a successful student proposition and analyse the trends and bring student insight to life across the organisation, creating immersion opportunities for key internal teams. Within the role, you will collaborate with internal stakeholders and external student partners to inform and progress to proposition development. With the marketing and digital teams, you will ensure propositions are differentiated, aligned to brand and personalised and brought to life in a compelling way that drives enquiries and online conversion. What experience you will need to apply Extensive marketing experience with a student brand Experience developing and driving strong ideas Strategic thinking and strong decision-making experience Ability to measure the impact of proposition development Strong negotiating and influencing skills Strong project management skills and ability to balance immediate and longer-term requirements Commercial acumen Presentation skills What you will get for your experience This is a fantastic opportunity for someone that wants to be part of transforming business and reward highly for their efforts and be part of highly social team culture and offered a competitive salary. You will be offered a great pension and 25 days holiday and your birthday off as an addition. You’ll also get Life insurance and colleague discounts through Perkbox. What next If this sounds like it could be your ideal next role, please apply with a short cover note and your most recent CV.
— FTSE 250 Financial Services firmLocation:BristolSalary:DOE• Lead the communications strategy. • Carry out client, market and competitor analysis. • Must have strong investment product knowledge. We’re working exclusively with an FTSE 250 financial services firm based in the centre of Bristol to appoint a Product Specialist. This is a unique role within a vibrant, agile working environment and sits between the Marketing and Trade team allowing you to work collaboratively with each. What you’ll be doing As the Product Specialist, you’ll lead on the internal and external communications strategy for HL funds. You’ll work between the fund management and marketing teams to manage campaigns, content and generate ideas to contribute content for the Fund investors. You’ll carry out client, market and competitor analysis to ensure the product range is market-leading and ensure you have good product awareness and knowledge within all distribution channels. What experience you will need to apply Strong knowledge and experience of investments and experience of investments Marketing and copywriting experience Product marketing experience Experience managing complex information and being able to communicate it simply Project Management experience would be advantageous Experience working with and managing a range of stakeholders What you will get in return for your experience You’ll be offered a competitive salary in line with your skills and experience and a range of benefits and perks. What next If this sounds like it could be something of interest, please get in touch with a copy of your most recent CV and a short cover letter.
— Come join the enable marketing teamLocation:BristolSalary:£20K - £22K pro-rataPart-time (20 hour) flexible role. Salary between £20k - £22k pro-rata. Play a key role in driving the enable brand forward whilst maintaining and building our core markets. A wide reaching content and marketing role with autonomy and progression. As ADLIB recruitment’s sister company, we are sales recruitment experts that build exceptional sales teams across the commercial technology and communications sectors throughout the South West. Based within the vibrant and busy shared ADLIB & enable offices, it’s all grow here, which has resulted in an additional hire - another pair of hands within our Marketing team to build on and expand enable’s effective brand, content and marketing strategy. Reporting to and working closely with our Marketing Manager, you’ll help with the planning and delivery of marketing activities to spread the word about enable as a new breed of sales recruiter. What you'll be doing Simply put, you’ll play a lead role in spreading the word about enable. Across several different client and candidate audiences, our marketing team are tasked with building brand awareness and driving inbound activity and maintaining our market presence within well established business areas. Our marketing strategy is proven and ready for an experienced content marketing executive to come in and hit the ground running across several core areas. Primarily you’ll focus on developing our content marketing programme, managing the coordination and production of a range of written and visual content assets for the enable website blog and online presences, distributing content through enable’s social media channels and networks. Part of the role is social media monitoring, community management and scheduling. This will quickly expand to a range of projects including SEO, PPC, research and trend spotting, surveys, newsletters, managing an events calendar, collateral production and guest blogging. What experience you'll need to apply A marketing degree or qualification. Previous experience as an Account Executive / Account Manager within a marketing agency environment or client side as a Marketing Executive / Content Executive in a B2B oriented industry. Imaginative (yet SEO optimized) content writing skills. Adobe Creative Suite working knowledge and a creative eye. Experience managing social media profiles and communities. Analytically minded to evaluate what's been and plan ahead. Video editing skills would be a huge bonus, if not the willingness to be trained as video production will become a key aspect of this position. Having previously worked in a sales environment, hence ‘getting’ the audience and sector could be a huge advantage. Beyond that, you like to work collaboratively in an autonomous way, are organized with great attention to detail. You’ll be outgoing, deadline driven and take immense pride in your work. What you’ll get in return for your talents A salary between £20k - £22k pro-rata (on experience), flexible working, 25.5 days holiday (plus bank holidays) (pro-rata), health scheme, seriously nice offices, ping pong, Monday breakfast, company lunches and drinks / pizza fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), Employee Assistance Programme and Mental Health First Aider and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What next Please get in touch with Sabrina now to talk further.
— The industry-leading digital printing agency with distribution across every continentLocation:LondonSalary:Up to £65,000Join one of the most progressive company cultures which can be seen. Work with industry-leading data professionals, coming from Google, FB, and other huge brands. Handle some genuinely interesting data and unique projects. My client, a leader in its field, is looking to expand their data team and this is an excellent opportunity to join a forward-thinking organisation and work with some very talented colleagues. What you’ll be doing: As a data analyst at this company, you will have the opportunity to work closely with Project Managers to design and optimize data clarity utilising visualisations tools and strategy. You will utilize databasing languages to manage and manipulate a wide variety of data streams. You will also be key to the evolution of the team and the strategic focus moving forward. What experience you’ll need to apply: Very good knowledge of SQL and database systems. Proficiency in Excel is essential. Tableau experience is going to be essential. Experience with utilising Python for a commercial purpose would be highly beneficial. What you’ll get in return for your experience: Salary would be up to £65,000 depending on experience. There is a very good benefits package with many great perks. You will work in a very Data-driven environment. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail.
— Fantastic Tech BusinessLocation:North BristolSalary:up to £50k + bonusFast Growing Tech/SaaS Business. Manage a Small Team. Good Salary, Benefits & Flexible Working. This is a great opportunity for an experienced B2B Head of Marketing to join a fast growing Tech/SaaS business in Emersons Green, Bristol. Joining a lively office it will be your job to manage the Marketing team and department, run lead generation campaigns, and to deliver creative and impactive campaigns on behalf of the partners/vendors. What you'll be doing As the senior marketer you will develop the strategy and marketing plan necessary to help deliver business growth. You will focus on building a lead generation framework that consistently delivers marketing qualified leads, and will nurture new and existing customers focusing on top of funnel and mid funnel. To do this you will execute multichannel integrated campaigns across all channels. You will own the digital suite, ensuring there is a regular flow of relevant content going on to the website, out on email and across social channels. You will manage the CRM (Salesforce) and look at ways to automate a lot of the communications. As you will initially have a small team of 2 to manage, you will need to demonstrate exceptional leadership and management ability. With key vendors offering marketing budgets to promote their products, you will have an instant marketing budget at your disposal, but all spend must be recorded, measured and reported back for ROI purposes, so you must have strong analytical skills. In addition, you will ensure the sales team have relevant and compelling collateral that they can take to prospective clients, and you will manage any tradeshows, exhibitions and events. What experience you'll need to apply Proven experience within a relevant B2B marketing role Strong emphasis on lead generation and campaign management A proven track record of delivering demand generation that leads to revenue growth Commercially minded with some analytical skills Experience managing budgets and reporting on KPIs and conversion metrics Excellent verbal and written communication skills Good management experience Broad knowledge and experience of online and offline channels What you'll get in return for your talents There is a competitive salary on offer (£40k-£50k), a 10% company bonus, a great working environment with free parking, 22 days holiday plus BH, regular team socials and quarterly events. What next If you think you have the relevant experience and are interested in finding out more, then please apply now.
— Valued Charitable OrganisationLocation:SwindonSalary:£40-43kRespected National Charity Great cultural significance. Creative & varied role. Joining a widely-respected charitable organisation, you’ll play a vital role in creating and delivering premium content across both print and digital, and have the chance to make a real difference by sharing your ideas and inspiring others, both internally and across their vast consumer-base. What you’ll be doing As the lead editorial expert for premium content, you’ll help create compelling narratives that bring significant business value to the charity. To achieve this, you'll be supported by a team of two, as well as at least one major external content provider. You will need to develop productive relationships across the organisation and be committed to delivering to the highest professional standards and brand strategy – in particular the brand positioning, tone of voice and values. As a senior member of the Content Marketing Team you’ll also be expected to help drive continual improvement in creative standards and innovate around emerging technology and platforms. More specifically, you will own and deliver the creation of a magazine, weekly podcast and handbook, blending print and digital content to create a compelling, exclusive and cost-effective offer. Effective budget management for this activity will be important, with focus on driving efficiency against production and distribution costs. Furthermore, you’ll ensure content performance is measured and that analytics are employed to refine and reshape publishing to deliver maximum value, whilst contributing to Brand and Content Marketing strategies across all output and channels. What experience you’ll need to apply Proven experience in effective content creation across print and digital Experience of formal project management methodologies Experience with budget management, income and expenditure, including forecasting Proven flair in the commissioning of content including written, video, audio Evidence of working in a target-driven environment Ability to lead and inspire Highly developed interpersonal, communication and presentation skills Diplomatic and supportive, able to bring stakeholders on board across all levels. Passion for creative excellence, with developed and well-informed opinions about what makes compelling, differentiated content Ability to prioritise; be able to effectively manage time and understand where and when to concentrate resource. What you’ll get in return for your experience A salary of circa £42k, alongside a stream of good company benefits. (Please enquire for further information.) What's next?Please don’t hesitate in sending your CV to Rina to be considered.
— Fast growing agency with a hugely experienced and respected management team.Location:BristolSalary:£50k+Flexi working, part time or full time, unlimited holidays. Hugely rewarding culture. Opportunity to work with a portfolio of big name brands. What you’ll be doing As Client Partner you’ll be joining a fast-growing agency that comes with the backing and leadership of a renowned agency leader and success story. With a roster of big name clients already on board you’ll be tasked with owning a portfolio of brands, providing them with an incredible service level that delivers results. This agency doesn’t work on project based work, we’re talking long term contracts with budget clarity and a real partnership mentality, you’ll be embedded into their team as much as your own agency.The agency specialise in brand building, creating value propositions, campaigns and communications across level scale organisations internal audiences. Channels vary greatly from digitally led campaigns, brand development, research and proposition building, events and roadshows through integrated communications. At the heart of everything lies powerful and effective creative concepts, driven by an experienced team. What experience you’ll need First rate senior client management and communication skills gained within an agency environment (we’re open to integrated, digital, brand etc.) An Account Director ready to step up into a Client Partner role, you’ll thrive off the opportunity to join an early stage (though already nicely established) business where you’ll be able to carve a name for yourself and play a leading role in its future success You’ll be experienced operating at a senior level, running client workshops, deciphering requirements and presenting solutions A natural multitasker with excellent attention to detail Have the ability to keep a cool head under pressure when working to tight deadlines What you’ll get in return for your talents You can expect a salary in the region of £45k - £50k (possibly more for the right person), unlimited holidays, flexi working, part time / full time – this is one for those who want to get the work done and know how best they can deliver it. What’s next? Please get in touch with Theo at ADLIB to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.