Brand Management jobs and careers
Careers within brand management are usually based in-house, this means you'll be employed by the business and brand(s) you are representing. You may be representing and owning several brands as part of your role.
Why consider a career in Branding/Brand Management?
A career in branding is very popular as it’s just so visible. A strong brand can lead to recognition, trust, loyalty, and ongoing sales and profits. If you’re a forward-thinking marketeer and enjoy shaping key messages across all business communication and marketing goals, brand management is a very rewarding career with lots of opportunity for growth and promotion.
What a career or job in Branding may entail…
As a Brand Manager - the scope of your responsibility can depend on your level of seniority. Businesses may employ one Brand Manager or a brand team, including junior, mid and senior level brand management roles. Either way, you are generally part of a marketing team.
Alongside your team, you will create a lasting impression among your target audience, clients and consumers (depending whether it’s a B2B or B2C focus). You'll monitor market trends while keeping an eye on what the marketing team plans and produces, to ensure that the right message is delivered for the product or service you are representing.
To be successful, you will 'own' how the product and brand is positioned, where it fits when looking at the entire market and specifically direct competitors. Together with your branding team and the marketing team, you set specific objectives to increase the brand's value. You then develop strategies to strengthen the brand, reaching further - to ultimately increase value and profits.
Typical role titles include
Career progression example
Head of Brand Management
At an entry level, branding professionals on average will be earning between £18k-£28k. At the mid-level you’d be looking to earn anything from £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
The skills needed to work in branding begin with the ability to understand your customer’s requirements, market trends and competitor analysis. Being good with data certainly helps, and having the creativity to position your product/service against the competition and to deliver the right message, in the right way at the right time is key!
What qualifications does it take?
To become a Brand Manager, you will usually have a marketing background and would have obtained a bachelor’s degree or higher within a relevant subject, such as marketing, business studies, graphic design or graphic communication.
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— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— South SomersetLocation:South SomersetSalary:£On ExperienceGreat Brand Manager position based in South Somerset. Join a global organisation and help drive their UK brands. Cross functional and dynamic role. This is a fantastic opportunity for a talented Brand Manager or Associate Brand Manager to join a global organisation in Somerset. With responsibility for branded campaigns across the UK, you’ll grow the brand further and deliver on marketing objectives in line with the overall business strategy. What you'll be doing As a successful candidate for this role you’ll be in charge of developing and managing branded campaigns across all channels to support their growth, increase brand awareness and meet business initiatives. You’ll work closely with the global team to devise and deliver marketing plans and strategies, organise and attend trade events, exhibitions and seminars, and manage the production of marketing materials (including printed and online media). With a range of markets to target you’ll be involved in conducting detailed market research and immerse yourself within the brands, identifying target audiences and devising effective campaigns. What experience you'll need to apply Proven brand management experience. Understanding of how market research methods can be used to achieve desired results. Data analysis and interpretation skills. Drive, determination and enthusiasm. A high standard of computer literacy, especially across MS Office Excellent project management skills. A strong verbal and written communicator. A team player, willing to fit in to this great company culture. What you'll get in return for your talents This is a fantastic company to join and you will be rewarded with a highly varied role. Working within a clearly defined market you will have all of the tools to continue the strong growth that this brand has seen year on year. With a competitive salary and a good benefits package, this really is a great role. What's next? There will be lots of interest in this exciting role so please apply now or contact Chloe (01179 269530) for more information.
— Fast Growing TeamLocation:Ilton, SomersetSalary:£20k-£23kJoin a Fast Growing Team. Lots of Training, Progression & Development. Fantastic Company Culture/Environment. Here is an exceptional opportunity in Ilton, Somerset to join a fantastic business as their new Marketing Assistant. Based out of the Head Office you will support the Marketing Manager across a range of tasks. This is the perfect role for someone with a recent degree or some previous Marketing experience, who is keen to join a great company that supports and promotes personal and professional development. What you'll be doing This is a broad role where you will undertake a number of duties and responsibilities. There will be some administrative tasks coordinating Marketing and Product team activities, you will support trade events, prepare marketing presentations, and show insight by assessing customer and market opportunities. There are a number of agencies that you will liaise with, across creative, digital and PR, and you will proofread literature, communications and promotional material. This is a role that rewards hard work, drive and ambition. If you have additional skills or are keen to take on more responsibilities, then you will get that opportunity. If you have any experience with the Adobe Creative Cloud, then you can help tweak and amend flyers or pages with Photoshop and InDesign. This is the perfect environment to begin or progress your Marketing career and where you will be rewarded with the chance to get involved in all aspects of the Marketing department. What experience you'll need to apply Good understanding of marketing principles Some previous marketing experience i.e. internship or placement year Ideally holding a relevant degree, diploma or qualification Strong written and verbal communication skills Exceptional attention to detail Good experience of Microsoft Office packages Any experience with a CMS or Adobe packages would be an advantage What you'll get in return for your talents You'll join a really supportive environment and a great company culture. There is a generous salary on offer (£20k-£23k), good benefits and an incredible chance to develop your Marketing career in the heart of Somerset. What next If you're looking for your next, or maybe your first great step in to Marketing, then apply now or contact Chris (01179 269530) for more information.
— Leading Creative AgencyJoin a brand design agency with a top tier client base. Rare opportunity for a senior brand orientated strategist. Exciting growth plans to be a key part of. This is an amazing opportunity for an Associate Strategy Director to join an award-winning design agency. You’ll be leading the strategy for their top tier client base, whilst steering the agency to new heights and next level of growth. What you’ll be doing You’ll be joining a brand agency with a pedigree for delivering creative brilliance. You’ll work closely with clients, holding top-table strategic conversations, getting under the skin of their brands and delving deep into clients business, products, brands and objectives. In turn, you’ll develop and present well-planned brand and creative response and lead successful business pitches across a wide range of sectors. You’ll be a confident presenter, taking the lead on client strategy and developing ongoing relationships. You’ll enjoy delivering strategy workshops and conduct small focus groups, as well as helping guide and grow other members of the team. As Associate Strategy Director, you will also explore and recommend new channels, trends and propositions, working closely with clients and other internal teams, you’ll determine the data, tracking and evaluating requirements whilst also developing new initiatives and add value above and beyond the current scope of work. What experience you’ll need You’ll have a solid history in developing and delivering brands within an agency environment. Your track record will scream big brands, creative strategy and top notch design. The gravitas to hold senior level relationships, building trust and buy in from the outset. Exceptional communication skills with the ability to convey ideas simply. An understanding of research methodologies, and the ability to set objectives and conduct focus groups. What you’ll get in return for your talents A salary in line with your experience, generous holiday allowance, a lovely and progressive working environment, and a dream role in the South West! What’s next? Please get in touch with Chloe at ADLIB today for a confidential discussion.
— in-house Marketing AgencyLocation:BristolType:Salary:Up to £35kExcellent opportunity to move to an in-house role. Great company to work for. Huge variety in the role. A well-known publishing company in Bristol are on the lookout for a Senior Account Manager/Account Director on a 9-12 month maternity cover basis. This is a client-side business with an internal agency, and so we’re ideally on the lookout for those with a marketing agency background with strong client-facing skills. This role is to start in August 2019. The internal marketing agency offers services such as paid search, programmatic, content, integrated, video, and print advertising. Ideally you’ll have gained exposure to a multitude of marketing disciplines, where you have well-rounded knowledge that you are able to draw upon when working with clients. What you’ll be doing This is an incredibly varied and interesting role which will see you taking client briefs, managing work flow, distributing tasks to the appropriate teams, being the point of contact and escalation for clients, and project managing end-to-end. As mentioned above, the types of work will be varied across the marketing mix, and so your ability to call on expertise where needed and demonstrate credibility and knowledge to clients will be incredibly important here. What you’ll need to apply for this role Previous experience within a client services role. Strong marketing understanding across print and digital. Excellent stakeholder management skills. Fantastic organisation skills. Ability to commit to a 9-12 month maternity contract. What you’ll get in return for your experience There’s a salary on offer of up to £35k here. The benefit of this role is having the opportunity to work in a fast-paced agency style environment, but with fewer hours than is typical in the agency world. There are also an array of benefits on offer – all of which can be discussed on application. What’s next? Get in touch with Stacey for more info!
— Well-Known BrandLocation:Shepton MalletSalary:£On ExperienceFantastic Marketing Executive opportunity. Work across 2 distinct brands. Excellent training and development. This is a great opportunity to join a well-known organisation in Shepton Mallet as their new Marketing Executive. This is such a varied role where you will be involved in all marketing activity, across online and offline channels, working with 2 distinct consumer brands and helping drive the business forward through their next period of growth. What you'll be doing There isn't much you won't be doing! Working within a collaborative and fast paced environment you’ll be ready to roll up your sleeves and make an impact from day one. You will produce content for internal and external communications, ensuring an integrated and multichannel approach. Your engaging content will be pushed out across social platforms, uploaded on to company websites where you will get hands on experience with the CMS, and you will assist in creating consumer and trade newsletters. You will help manage events and trade shows, help produce collateral/marketing materials, engage in PR activity and will assist with wider marketing and administrative activities. What experience you'll need to apply Some previous experience within a broad marketing role. Ideally degree educated or hold a professional qualification such as CIM. Excellent written and verbal communication skills. Ideally experience with Microsoft Office and the Adobe suite inc InDesign. Ability to work under pressure and multi task. A passion for marketing and a desire to learn and develop. The flexibility to work occasional evenings and weekends when required. What you'll get in return for your talents Here is such a great chance to really develop your marketing career. You will have a great mentor, in house training and development, a highly diverse role and great brands to shout about. There is a salary of up to £25k (DOE) on offer and good benefits. What’s next? What are you waiting for? Apply online now or contact Chloe (01179 269530) for more information.
— Beautiful FMCG ProductsLocation:BathSalary:£35k-£45kManage the Product Lifecycle of Beautiful Products. Develop Premium Ranges. Central Bath Location. Here is a rare opportunity to join a high end creative business in Bath as their new Business Manager. Working with some exceptional products, brands and licenses, you will continually develop the core product offering, but will look to maximise opportunities with the current licensors and explore new line extension opportunities. The successful candidate is likely to come from a product management, category management or license management background. What you'll be doing This area of the business focuses on premium gift packaging with well-known designer licensors. With a couple of product launches each year, you will work on a product strategy with existing and new licenses, ensuring the range is fresh, premium and in line with market trends. You will use your natural creativity to develop beautiful ranges, to select imagery, designs, colour, typography, and this extends to licensed gift cards as well as gift packaging but could also extend into well thought out other categories. Knowing what a good product looks like, and where it sits alongside other products, without cannibalising sales, in a market full of complexity is key to the success of this role. A vital part of this role is relationship management, keeping the licensors happy, whilst ensuring the products being developed are relevant for this sector and release, true to the original concept and design, and commercial. There are strict deadlines to hit, critical paths to manage, and you will need to liaise regularly with internal stakeholders as much as the licensors. As well as having a creative eye and understanding what a good product looks like, you will be highly commercial and will own the P&L. You will get involved in a lot of areas of the business, including forecasting, stock management, reorders, licensing agreements, budgets, pricing strategies and customer meetings and will also work with marketing on product launch strategies. As part of a much wider group, there is an opportunity to license the in house designs into other categories and this is something you will explore alongside your other duties. This is a pivotal role for the business which requires exceptional communication skills, tact, persuasion, teamwork, creativity and a good head for numbers! What experience you'll need to apply Previous experience with product management Ideally some experience within the gifting or licensing world A creative eye with the ability to develop complimentary ranges Exceptional communication skills Sensitivity and diplomatic skills are an absolute must! Highly commercial and numerate Ability to work under pressure, manage a critical path and hit deadlines What you'll get in return for your talents This is a role where you can take almost full ownership of this side of the business. You will work with exceptional, premium, and beautiful products, and you will make the ranges blossom, the offer develop and the sales grow. There is a competitive salary on offer (depending on experience), a central Bath location and great colleagues, this is an opportunity not to be missed! What next If you think this could be a great next step for you, then apply now, or contact Chris (01179 269530) for more information.
— Award-Winning AgencyJoin a thriving creative communications agency in Bristol. Enjoy leading a client portfolio of fantastic big-name brands. Drive, develop and mentor a team of two Account Managers. This is a great opportunity for an experienced Account Director to provide strategic direction, growth and management of a big-name brand client base. If you like a fast-paced environment, want to work on top brands, think you’ve got an entrepreneurial mindset, have a proactive approach and a creative flair, along with significant integrated agency experience then this could just be the perfect role for you. What you’ll be doing As an award-winning creatively led agency, you’ll enjoy building strong relationships with senior clients, ensuring exceptional and proactive client service is delivered across your team at all times. You’ll work closely and strategically to identify and convert opportunities to grow relationships and revenues, developing client plans alongside a team of dedicated strategists. Channels typically include digital, offline, film and events, from which you’ll design and deliver, winning solutions across your client base, ensuring that opportunities are effective, maximised and drive results. From global rebrands to big brand events you’ll have the chance to work on a fantastic range of creative projects, from developing pitches and proposals, responding to briefs and inspiring the output. Commercially and financially you’ll run your own ship, forecasting, budgeting, reporting and analysing. What experience you’ll need An experienced Account Director with a positive and proactive mindset. A proven track record of developing accounts and delivering creatively led integrated marketing solutions. Sound team leadership and development skills. You’ll be full of fresh thinking and full of creative ideas. Excellent financial and commercial acumen. A clean driving licence is essential. What you’ll get in return for your talents A competitive salary depending on experience, 25 days holiday, bespoke training plans, cycle to work scheme, events, socials and lovely offices etc. What’s next? Please contact Chloe at ADLIB now for further information.
— National legal firm based in Bristol!Location:BristolSalary:£26k-£30kBroad role involving PR, Social media, Web content, Internal and External Comms. Gain invaluable experience within a corporate setting. Travel to various locations and meet/network with a mix of stakeholders. We are working with a national legal firm on an exciting Corporate Communications Executive hire to be based out of the central Bristol office. We are seeking someone that already has a solid foundation to build upon within a communications role and ideally you will be degree educated or equivalent. What you’ll be doing You’ll be working within the busy Marketing and Business Development team and focus on a range of marketing activities. You’ll help to create social media content, schedule posts for various channels, and promote corporate news while also supporting the business development team when they need help with content creation. Another exciting aspect of your role will be to manage the PR agency day to day activities, coordinate news and media releases. You will also be responsible for coordinating and publishing intranet news communications and own the intranet news schedule while also supporting the wider business in communicating firm-wide projects such as major business transformations. You’ll also work closely with the BD team executive who coordinates the CSR Web content. What experience you will need to apply 2+ years in a similar role, ideally within professional services. Experience of working with a PR agency Experience of delivering on B2B social media activities Experience of creating and delivering internal communications Experience of using a content management system (Umbraco) Experience using Social Media scheduling software What you’ll get in return for your experience You’ll get a salary in line with your experience and a supportive environment to develop and progress. What next Please send your CV in response to this advert and I will get in touch if you have the correct skills and experience.
— Creative AgencyJoin a thriving creative agency based in the heart of Bristol. Become an instrumental part of this progressive agency from day one. Work with an exciting and diverse portfolio of clients. This is a fantastic opportunity for an experienced Account Manager or Senior Account Manager to join an award-winning creative agency in Bristol where you’ll enjoy working with some of the agencies’ key clients, ranging from retail leaders through to FMCG brands. What you’ll be doing Joining a leading creative agency in Bristol, you’ll have the pleasure of working with an exciting portfolio of clients with a focus on strategy and design. You’ll need to be passionate about all things creative and love bringing new ideas to the table, working alongside the creative team to help clients achieve their goals and exceeding expectations along the way. Liaising with your contacts daily, you’ll be managing multiple projects simultaneously and ensuring deliverables are completed on time and on budget whilst making sure your clients are updated regularly on the progress of campaigns – it’s fair to say no two days will be the same in this vibrant agency. You’ll be a commercial and inquisitive individual always on the lookout for organic new business opportunities, and you’ll be driven to deliver work of the highest standard, whilst maximising account profitability. What experience you’ll need You’ll need to be an agency experienced Account Manager or Senior Account Manager, and it’s likely that you’ll have gained your experience within an integrated, creative or branding agency. You will have a track record in delivering brand led integrated marketing campaigns and assets. Multi-channel experience across the full marketing mix – from print, branding, advertising and digital campaigns. You’ll have a passion for delivering the best for your clients and have a strong background in managing campaigns and building relationships. It’s imperative that your communication skills are second to none, you are switched on and are able to go in and hit the ground running from the get go. What you’ll get in return for your talents In return for your talents, you’ll receive a competitive salary, generous benefits package and the chance to work alongside some of the most talented in the South West within a genuinely lovely agency and a collaborative and supportive team. What’s next? They are keen to interview ASAP, so please get in touch with Chloe at ADLIB today if this role is of interest.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.