Contract Delivery Manager
Technology, Marketing & Agency, User Experience & Design
View profileA career in creative direction is typically an agency role, but you can also work directly for one business. A Creative Director is responsible for defining the creative direction across a range of channels as well as being a crucial part of the senior or exec team. A Creative Director could work across a wide variety including advertising campaigns, branding, digital (web, social, direct marketing, user interface, app). They could be above the line, below the line or fully integrated in delivery. As a managerial position, the Creative Director will usually head up a multi-disciplinary team of Artworkers, Copywriters, Designers and Art Directors.
Why consider a career as a Creative Director?
Creative direction gives you the opportunity to lead, hire and manage creative teams, define concepts, pitch for new business and contribute to strategy.
What a career or job as a Creative Director may entail…
The Creative Director will often be the most senior creative position within a studio. They will lead a varied team that may include Graphic Designers, Digital Designers, Copywriters, Art Directors, Artworkers, Motion Graphics Designers and film and video professionals.
Every Creative Director role is different, but will typically focus on concept creation, business development, management and leadership. They will be the mind behind the ‘big idea’ and use their team to implement their vision.
Typical role titles include
Creative Director
Associate Creative Director
Executive Creative Director
Career progression example
Senior Art Director
Associate Creative Director
Creative Director
Exec Creative Director
Salary Benchmarks
We’ve outlined the latest salary benchmarks for Creative Director roles in the guides below:
Is it right for me? The skills it takes…
Conceptual ability is key, you should have a wide understanding and knowledge of design, marketing and writing to be able to effectively lead and direct the creative process. You will typically need to be client-facing and confident in business development. You’ll need to be comfortable managing others, handling budgets and contributing to a senior agency team.
What qualifications does it take?
You will usually need a foundation degree or diploma within a relevant subject. For example, these could include graphic design, graphic communication, illustration, art, creative writing, marketing or branding.
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Sam Firth
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User Experience & Design case studies
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“Since joining Create Health, I’ve had a clear vision of what I want to build. ADLIB have invested the time to truly understand this, meaning the permanent and freelance candidates they send through are always spot on. This not only makes the process easier and more enjoyable, it saves a lot of time.”
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Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
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"As a content design lead with a rapidly scaling team, I recently needed 3 experienced senior content designers asap - and luckily I got to work with Sam. He took the time to understand my team, and how we work as content designers and ux writers in our specific working environment. Sam quickly found outstanding candidates, and made my busy days easy by organising interviews, setting up calls, ensuring I had information and details quickly and without hassle. Especially helpful was that Sam had clearly taken the time to get to know each candidate - he understands all the UX skillsets including all the various aspects of content design, and could also help me understand each candidates’ background, a bit about their character and preferences. That meant I was able to have meaningful conversations with him about fit and capability, which helped me make hiring decisions. I was able to hire 3 amazing content designers in about 3 weeks."
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"Sam has helped us recruit UX Designers, Service Designers and Accessibility experts for the last 18 months. During this time, I have come to understand that Sam has exemplary knowledge of UX disciplines, knows many candidates on a personal level, and only ever refers highly-skilled top-tier humans. What sets Sam apart from others in the field is the time and energy he puts into understanding the current (and envisioned) culture of the team he is recruiting for. This dedication allows him to spot people who will support your culture and not (negatively) disrupt it."
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