eCommerce Merchandising & Trading jobs and careers
A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.
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— Impressive BrandLocation:GloucesterSalary:Up to £40kNew role as part of a significant marketplaces function. Largest UK independent within their market. Key focus on Amazon.co.uk. The largest independent brand in the UK for their market is looking to add to their thriving eCommerce function. They’re searching for a Marketplaces Trading Manager to take ownership of growing their extremely successful B2C marketplaces channels. With an already established presence in this area, it’s a great opportunity for a Marketplaces expert wanting to work at scale for a well-known brand. What you’ll be doing You will manage and develop a small but talented multi-lingual team, ensuring they perform at the highest possible level, meeting and exceeding sales targets and hitting KPIs. You’ll work closely with the trading analyst and product team in order to broaden the product mix and improve listing quality, taking the offering to the next level. You’ll also work in tandem with the paid search team, ensuring PPC is consistent across all channels, helping to create and optimise Marketplaces paid search campaigns and improve overall ad performance. What experience you’ll need You will have advanced knowledge and understanding of marketplaces (primarily Amazon), including branding, commercial planning, marketing, and operations. You will be commercially driven, as this role is fundamentally focused on growing sales. Comfortable with data and analysis in order to interpret reports. You will have a solid understanding of eCommerce strategies across PPC, SEO and copywriting. Experience of working across international marketplaces would be a significant advantage. What you’ll get in return for your talents There is a competitive salary on offer of between £30-40k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a caƒe onsite. It’s an environment the team love working in! What’s next? Get in touch with Hannah to hear more about this one.
— Exciting BrandLocation:Central LondonSalary:Up to £50kWork with a talented, dedicated team of experts. Join a truly innovative brand with huge growth plans. Fully flexible working and great benefits. This is a hugely exciting opportunity for a talented, passionate eCommerce Marketing Manager to take the lead on all things digital and play a key role in driving this already impressive business forward. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll focus on creating and implementing the full D2C eCommerce strategy, assessing areas for improvement (using analytical data on site performance) in order to drive growth across trading, customer acquisition, conversion and retention. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for a super exciting brand. What's not to like? What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with brands in their early stages of development. Extensive experience with Shopify and all digital marketing channels. Independent thinker and hard worker with tons of ambition. Excellent interpersonal and communication skills. Leader with ability to hit the ground running and drive positive change. What you'll get in return for your talents There is a competitive salary on offer and the team's business plan and way of working is very unique – work life balance is key here so fully flexible and remote working is on offer to all staff. This is an incredibly forward thinking and fast paced business where you’ll be presented with huge growth opportunities! What's next? Get in touch with Hannah to hear the finer details on this one.
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— Luxury, Sustainable BrandLocation:West LondonSalary:Up to £78kPlay a key role within a global high-end multichannel retailer. Be rewarded with a competitive salary and benefits package. Join a highly reputable team of experts. We’re working with an industry-leading retailer to find their next Head of eCommerce. This is a unique opportunity to join a truly innovative business and make a real impact through expanding their already impressive eCommerce offering. What you’ll be doing Your role will focus on developing and implementing the eCommerce and digital marketing strategies for this impressive brand, ensuring consistent channel growth and optimising brand awareness and lead generation in order to drive sales. Safeguarding brand consistency and relevance, as well as ensuring conversion rates are fully optimised through the use of analytics and A/B testing will be key in leading your team to success. You’ll get stuck in managing relationships with top e-tailers and those within the eCommerce teams of large wholesalers. It’ll be up to you to build and maintain long term strategic relationships and work collaboratively to produce and execute international sales strategies in line with annual targets and growth plans. There’s a real team focus here and an autonomous, relaxed culture which means you’ll have the opportunity to make a genuine impact and drive positive change. What experience you’ll need A strong track record in a leadership role for an established eCommerce business. Proven team management experience – the ability to lead and inspire a team is essential. Commercial acumen with demonstrable success leading growth and improving ROI for an online retailer. Extensive knowledge of digital marketing across all channels. First-rate communication and relationship building skills. Experience working with external online retailers e.g Amazon/Wayfair. What you’ll get in return for your talents A competitive salary is on offer here, entirely dependent on experience, up to around the £78k mark. In addition to this, you’ll benefit from flexible home working, a collaborative and inspiring work environment and a whole host of extra perks that come with working for a luxury brand. What’s next? If you fit the bill, please get in touch with Hannah today to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
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“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
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Elissa O’Brien, Strategy Director at Outlaw.