eCommerce Merchandising & Trading jobs and careers
A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.
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— Pureplay eCommerce brandsLocation:BournemouthSalary:Up to £25kNew role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of three eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success, its all systems go, including new office space and new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for a Customer Experience Executive to join their lovely team. What you’ll be doing These brands put the customer at the heart of everything they do. As Customer Experience Executive, you’ll take ownership of improving the customer journey for all three websites, driving customer satisfaction and striving for the best possible outcomes. You’ll do this through identifying the pain points of the current user experience and composing strategies to alleviate these, working closely with the eCommerce team to improve web functionality, running A/B testing, reporting on feedback and analysing data in order to draw insights. What experience you’ll need Proven experience in an eCommerce customer experience or UX focused role. Highly analytical with the ability to analyse data to a high level and spot trends. Passion for eCommerce with a customer-oriented approach, keeping the customer journey in mind at all times. Adaptable and flexible with the ever-changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £20-25k, entirely dependent on experience. Please still get in touch if your expectations are higher as there is potential flexibility for the right person. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Pureplay eCommerce brandsLocation:BournemouthSalary:Up to £35kNew role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of 3 eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success its all systems go, including new office space and new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for an eCommerce Analyst to join their lovely team. What you’ll be doing Reporting into the Head of Merchandising and Trading, your role will be focused around analysing data and putting together tangible plans in order to improve the performance of all three eCommerce websites. You’ll analyse trends, traffic and sales data to create bespoke reports on a variety of areas, including landing pages, new product performance, website and category trading performance, customer feedback, promotional activity and competitor analysis. You’ll need to utilise Google Analytics to an advanced level to set up and build dashboards and automatise reporting wherever possible. What experience you’ll need High level of proficiency in Google Analytics. Analytical with a keen eye for detail and the ability to spot trends. Expert in reporting data findings confidently to the team. Passion for eCommerce with a thirst to develop their knowledge. Adaptable and flexible with the ever changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £30-35k, entirely dependent on experience. Please still get in touch if your expectations are higher as there is potential flexibility for the right person. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Luxury Multi-channel retailerLocation:BathSalary:£32-35kBeautifully designed product ranges. Thriving multi-channel business. Vibrant, tight-knit team in lovely offices. A brand that has gone from strength to strength over the past 40 years is looking for an experience Online Trader or Merchandiser to join their eCommerce team. This is a great opportunity for someone with a passion for luxury product ranges to be the driving force of the look and feel for this hugely successful operation. What you’ll be doing The Online Trading manager is responsible for maximising sell-through of all product lines, and ensuring processes and workflows are in place to ensure the business has fast, efficient product launches that are continually improved and optimised. With Sales & Margin responsibility, this role will plan promotions, deploy effective merchandising, and work with the Buying team to improve & optimise the product selection. Managing the Product Content team, the Online Trading Manager will prioritise products, make categorisation changes, and create new landing pages and campaigns. What experience you’ll need to apply Experience of product content creation, merchandising & workflow in an online retail environment. Experience with an Ecommerce platform management of product information. Excellent MS Excel skills Experience of using analytics tools to identify online merchandising results and improvements. High level of numeracy. Meticulous, detail oriented and extremely organised. A self-starter with strong autonomous problem solving ability. Good communicator, both written and verbal. Ability to manage multiple concurrent tasks simultaneously. Team management experience. What you’ll get in return for your experience A salary of £32-35k is on offer, alongside the chance to be part of a vibrant, talented team, work in a beautiful office, receive excellent training and get free breakfast on Fridays! What's next?This is a crucial role so please get in touch with Rina ASAP to be considered.
— Ambitious Multi-channel retailerLocation:TewkesburySalary:£32-35kGrowing Ecommerce team within successful retailer. Brand new role within the business. Opportunity to build a team. This is a brand new role within a small but mighty Ecommerce team of a successful multi-channel retailer. The business is investing in the B2C Ecommerce function, so you’ll have the opportunity to shape strategy and grow a team around you. Your initial focus will be to create & manage all digital marketing campaigns & activity, with a focus on PPC, SEO and Social Media. What you’ll be doing Your remit covers strategic planning and implementing campaigns end-to-end, including budget management, liaising with the design team to product creative assets, analysis and reporting. This will be across PPC, SEO, Social Media & Email Marketing. Furthermore, you’ll need to develop a structured approach to drive the company’s Digital Marketing strategy, and effectively manage agency and supplier relationships, for instance for Affiliate marketing. What experience you’ll need to apply Experience delivering effective Digital Marketing campaigns for a retailer. Able to create strategy but also be hands-on with implementation. Able to use Google Ads to build successful PPC campaigns. Able to analyse performance and identify areas for optimisation, i.e. using Google Analytics. Awareness of the customers’ online journey via a range of traffic sources. Understanding of SEO, and the implications of good and poor SEO standards, and the use of keywords & phrases. Eye for detail, with strong communication skills at all levels. Team player, adaptable and able to work under pressure What you’ll get in return for your experience A salary of £32-35k is on offer, alongside company benefits. What's next?Send through your CV and get in touch with Rina for more information!
— Exciting eCommerce businessLocation:BournemouthSalary:Up to £35kNew role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This new role has come about from the continued fast growth of an established eCommerce business. The Online / eCommerce Trading Manager will be coming in to lead trading best practice across the key eCommerce sites, and also manage an eCommerce Merchandiser to facilitate this success. What you’ll be doing It’s a hugely exciting time for the business with a recent award nomination for their fast-growth, contributing to the need for this new hire. Couple this with their awesome culture (breakout areas, soon to be revamped space with breakout areas, gym, showers) and it’s a great place to work with amazing commercial outcomes that will help you grow your career. You’ll work closely with senior stakeholders (Head of eCommerce, Head of Online Trading & MD) to set the trading strategy based on the overarching goals of the business. Being a pureplay eCommerce business, it’s great to have the buy in from senior staff, and the absence of red tape to implement change quickly. The day to day alongside strategy and direct management will include constant analysis of customer behaviour, utilising the analytical tools available to you. Working with the Head of Trading you’ll also spot opportunities for where future hires need to be made to ensure the continued success of the team. What experience you’ll need Online / eCommerce trading experience from a retail brand. Strong best practice trading principles and the ability to direct others based on these goals. Able to work at pace in a constantly changing environment – priorities can change quickly so you might come from a small / medium size business where this is the norm. Confident communicator at a range of levels from MD to Junior Executives. Line management experience isn’t a must but would be a distinct advantage. Highly analytical mindset to spot opportunities for future improvements to the customer journey. Excellent understanding of promotions and how to drive these for best sellers / slow movers. What you’ll get in return for your talents There is a competitive salary on offer of between £30-35k, depending on experience. Please still get in touch if your expectations are higher as there is potential flexibility. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Exciting eCommerce BrandLocation:BournemouthSalary:Up to £25kBrand new role due to growth. Exciting eCommerce business. Collaborative working environment. This group of Pureplay eCommerce brands have been going for over 7 years, growing at an exceptional rate on the beautiful South Coast. With their success it’s all systems go, including new office space and new roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. What you'll be doing Joining an established eCommerce team, you’ll work closely alongside other Online Merchandisers to optimise the overall customer journey in order to drive conversions. You’ll ensure product imagery and text are correct, uploading content through the Magento CMS and writing SEO friendly product descriptions. This requires real attention to detail and the ability to manage multiple Excel spreadsheets to organise your categories effectively. You’ll also get stuck in monitoring which categories are doing well and which products are underperforming – you’ll have a real curiosity when it comes to diving into customer data and using this to drive overall strategy. What experience you'll need Online merchandising experience from an eCommerce setting. Confidence managing Excel – you’ll need to be comfortable with various formulae and techniques such as vlookups. Fantastic attention to detail, especially with imagery and product descriptions. Good commercial awareness and understanding of how eCommerce Merchandising impacts online turnover. Excellent problem solving ability and a passion to roll up your sleeves and get the job done. A massive passion for eCommerce! They are a lively, collaborative bunch who are constantly sharing ideas. Knowledge of the following tools would be ideal but not essential: Google Analytics, Adobe Photoshop, Microsoft Excel and Magento. What you'll get in return for your talents There is a competitive salary on offer of between £20-25k, depending on experience. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What's next? Drop Hannah a note to hear the finer details on this one.
— Outdoor/Adventure brandLocation:BristolSalary:Up to £25kReputable high growth sports brand. Play a key role in the eCommerce team. Hugely collaborative environment. We’re looking for an impressive Content Executive to join a highly esteemed outdoor and adventure brand who continue to grow from strength to strength. Based just outside Bristol, this business have some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As Content Executive your role will be split between creating inspiring content to promote a range of brands, producing product copy for the website and writing engaging blog posts, ensuring content is SEO optimised along the way. Day to day you’ll get stuck in reporting on events, producing style articles, detailed brand culture pieces and product first-looks as well as creating descriptive product summaries. This is a creative, dynamic role within the eCommerce team - you’ll need to work autonomously and be able to juggle multiple tasks at once in order to produce high-quality writing to tight deadlines. What experience you’ll need You’ll ideally come from an eCommerce background or sports focused business – either way you’ll have strong copywriting skills and a passion for writing. Proven experience in a content role – maybe you’re currently working in an eCommerce product content/merchandising role and looking for something more creative. Knowledge of SEO would be ideal but this is not essential. An interest in outdoors/sports would be very beneficial. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience, but will be in the region of £20-25k. The culture here is really great - you’ll be a part of a close knit business with a family feel, learning from some of the best in the business. You’ll also be based in lovely offices with access to some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about the role.
— Respected Retail BrandLocation:BridgwaterSalary:£30-35kSuccessful multi-channel retailer. Forward-thinking Digital strategy. Pivotal role within the Ecommerce team. This established business has a large multi-channel offering and is one of the fastest growing suppliers in their sector. As the senior Ecommerce Merchandiser in the team, you’ll be responsible for driving revenue through the website for specified product categories. What you’ll be doing Driven by analysis of ecommerce metrics and an understanding of the category plans & strategies, you will plan & execute effective ecommerce merchandising campaigns You’ll provide relevant insights to the buying team and wider business on trends, top sellers and the worst performing products so they can adjust stock accordingly. Furthermore, you’ll liaise with suppliers to enrich product data, including product videos, images and detailed product descriptions, work with designers to develop creative content that is on-brand, and then update the website accordingly. Optimising the user journey to provide the best experience to customers will also be part of your role. You’ll be expected to feed objectives to the IT department to produce feature pages that are visually appealing, informative and ultimately drive conversions. What experience you’ll need to apply Experience in a similar online merchandising or trading role. Strong analytical ability, confident managing spreadsheets and using this to handle data. Experience of using analytics tools to identify trends and take appropriate actions, i.e. Google Analytics, Core Metrics, Fredhopper. Strong commercial awareness and understanding of how Ecommerce Merchandising impacts online turnover Clear understanding of SEO and the impact of actions on search visibility Self-motivated with the ability to identify problems and demonstrate use of initiative What you’ll get in return for your experience A salary of £30-35k is on offer, alongside a company bonus and other benefits. What's next?Please send your CV through to Rina for more information.
— Successful Multi-channel RetailerLocation:Central LondonSalary:£20-22kOutdoor & Lifestyle brand. Excellent culture and opportunities for development. Established digital team. This business is a market leader with a number of stores across the UK and an established eCommerce offering. They are looking for an additional eCommerce Copywriter team due to the growth of their sales online. As the business is multichannel in nature, there is scope to work across different types of content, giving the role lots of variety. What you’ll be doingYou’ll work primarily as part of the Content team; however liaise closely with the wider eCommerce and Digital Marketing functions. With both stores across the UK and a thriving eCommerce offering, your role will be to create content which engages the customer, raising the profile of the brand and ultimately moving the customer closer to purchase. Content will take lots of different forms, including product descriptions, SEO copy, buying guides, advertorials, and brand messaging for stores and the website. The business has 4 main eCommerce sites, each with a different tone of voice, so you’ll need to tailor your approach depending on which brand and format. Working closely with the Creative team will also allow you to ensure that visuals are aligned with copy. What experience you’ll need Copywriting experience from either agency or client side. Ability to generate persuasive and compelling copy, with an understanding of broader marketing principles and how the two interact. Ideally educated to degree level or higher in a relevant subject area with strong writing skills. Comfortable taking to creative risks try new ideas and push originality. Happy working cross-functionally as part of a wider team. Able to work to deadlines whilst producing work of high quality. What you’ll get in return for your talentsA salary of £20-22k with benefits, including a generous holiday allowance, pension and fantastic social events throughout the calendar year. What’s next? Please get in touch with Rina to hear more about this one.
— High-Growth Ecommerce businessLocation:LondonType:Salary:£60-65kDisruptor & fast-growth eCommerce brand. Innovative optimisation and merchandising division. Senior role with management responsibility. This brand isnt your typical eCommerce business. They have disrupted a key market with a highly innovative solution, offering a unique alternative to the other options in the market. This has led to massive growth over the past 12 years, taking them to over 200 people in the UK. Due to maternity leave, there is an opening within the Senior team of a thriving, global businesss for an Ecommerce specialist who understands data, and has a passion for delivering exceptional online customer experiences. What you’ll be doingBased in the heart of central London, the business have grown the Optimisation and Merchandising function out of their broader digital team, so remains a fresh setup with which to make a quick impact. This is a key leadership role in the team and wider eCommerce division, reporting into the Director of Optimisation & Merchandising.Managing a team of two, your role will be to drive the performance of the site through conversion optimisation. Whether the merchandising of specific products online, or a more data-driven approach through MVT & A/B testing, you’ll cover all areas and work closely with wider teams (SEO, PPC, CRM etc) to continually improve the customer journey online.This will run from evolving the merchandising dashboards and reporting process, through to the delivery of the overall conversion plan in relation to the overarching goals of the business. A really exciting role to manage others and develop the overall strategy, but often getting hands-on as part of a fast-growth optimisation team. This offers a great mix of working for an established business (solid investment, direction etc), with the feel of a dynamic start-up. What experience you'll need Experience working in an eCommerce environment, related to Online Merchandising / Trading, or Conversion Rate Optimisation (CRO). Likely a Senior Trading Manager or Head of Online Trading looking for a change in market. Senior management professional who can drive cross-functional teams and leverage internal resources to drive growth. Strong analytical skills to interpret data and use this to fuel your strategic decision making. Ability to work with a range of stakeholders (digital marketing, analytics and BI teams, for example). Familiar with A/B and MVT testing and tools. Experience working an Agile environment is desirable. What you'll get in return for your talentsThere is a competitive salary in the region of £60-65k for this role. The business has an amazing culture and a benefits scheme to match, including flexible start/finish, private healthcare, life insurance, season ticket loan, subsidised gym - even free breakfasts and lunches every now and then!Whats next? Get in touch with Rina on 01179 269 530 to hear more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.