eCommerce Merchandising & Trading jobs and careers
A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.
Our eCommerce recruitment team
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— Leading Investment Management CompanyLocation:Bristol, UKSalary:50,000 - 60,000Opportunity to manage a solid team of three digital analysts Add strategy, ideas and guidance and lead the direction of the digital estate Work for a leading financial firm who are well known in the Southwest This is an amazing opportunity for a strong manager to utilise their skills and add more strategy, guidance and leadership to a team of digital analysts that are keen to grow. You’ll be managing a team of three and working across various areas of the business to assist the digital analysts in their daily tasks. What you’ll be doing You’ll be coming in to add direction and take ownership of adobe and data capture for the business; working to focus on what they capture, build and working with the developers to best improve any and all customers’ digital experience. While you don’t need to be hands on, you need to have some from a digital background so you can best assist the team in their growth and daily tasks. The main thing would be that you are keen to influence ‘how’ and ‘what’ it means to build a digital estate using insights and can see the value and best way of doing this. You’ll be joining a team of strong digital analysts and adding your own ideas and utilising your experience to best guide them in future and implement a strategy to ensure the team is as effective as possible. What experience you’ll need to apply Minimum of three years managing a team A confident manager or mentor to digital analysts Understanding of the importance of building a digital estate using insights Experience with Adobe/Google Analytics Excellent SQL skills Strong communication skills Comfortable communicating with senior members What you’ll get in return for your experience A base salary reaching up to £60,000 per annum for the right person, plus an annual bonus and unbeatable package! What next Please get in touch with Tegan with an updated CV today. Don’t hesitate to call/email with any questions.
— eCommerce Marketing ConsultancyLocation:Swindon area with 2 days in the office / 3 days WFH, UKSalary:£28k-£38k DOEDigital Marketing Senior Account Manager or Account Manager with a career plan to become an Account Director in 12 months (you'll need to work up to it of course) Work with a range of eCommerce clients, helping to market luxury clothing, designer home furnishings, health and wellbeing products and premium sports equipment. £30k-£38k great benefits. 2 days in, 3 WFH, could be full-time or a 4 day week. A long-established, award-winning digital marketing agency in Wiltshire is looking for a Digital Marketing Senior Account Manager or Account Manager who's looking for a career path towards Account Director level. This is either a full-time role or they'd consider somebody who'd prefer either a 4 day week or reduced hours spread across 5 days. They're pretty flexible for the right person.This is the ideal opportunity for somebody with digital marketing agency experience or perhaps somebody who's worked in-house within eCommerce and is able to advise client on their Digital Marketing campaigns utiling Google Analytics, PPC, SEO, Email, Social Media, and other digital campaigns. They have experts to do the doing though.They're based outside of Swindon at a location that's not easy to get to by public transport and whilst they lift share with one another, it'd be great if you have access to your own transport. Hybrid working is on offer with 2 days in the office and 3 working from home being the current norm.There's a lot of room for career progression as they continue to win new clients and work on some really exciting projects. The team is friendly, collaborative and they enjoy being sociable. What you’ll be doing The Digital Marketing Senior Account Manager or Account Manager will have the support of an Account Manager and an Account Executive and will manage and grow client relationships, delivering a range of digital marketing campaigns via a team of digital specialists. You’ll report to the Client Services Director who is very supportive and a great coach. Typical campaigns will be brand awareness, lead generation and sales-driven digital campaigns for Retail / eCommerce businesses utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply The ideal candidate will have worked for a digital marketing or eCommerce agency as a Senior Account Manager or Account Manager, but we're also keen to hear from candidates that have worked for other types of marketing agency, or who've worked in-house for an eCommerce business or similar. Excellent project management and multi-tasking ability. Excellent communication skills and the ability to influence and advise senior stakeholders. What you’ll get in return for your talents This is a great role offering a competitive salary - up to £38k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression. What's next?If you’re an experienced Digital Senior Account Manager, Account Manager, or similar and you're interested in finding out more, then click to apply now.
— National lifestyle merchandisersLocation:Bath, UKSalary:£30,000 - £35,000Family run business with over 40 years of trading. Join an established and friendly close-knit team. Hybrid working & great benefits. If you’re an experienced performance marketer with a background in eCommerce, this could be the right opportunity for you. This well-known retailer is looking for a bright individual to drive their online performance within key markets and across multiple commercial platforms. The purpose of this role is to manage our digital marketing channels, including building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. What you’ll be doing As the performance marketing manager, you will be responsible for planning and managing all digital marketing activities across Organic Search, Paid Search, Affiliate and Social Media advertising. You will manage budgets.You will define budgets and monitor spend, ROI and CPA for all activities managed and steadily grow new customer acquisition and work with the wider marketing team to define customer segments. You’ll be in charge of all email campaigns using automation platforms as well as uploading content onto the website using CMS platforms and using HTML and CSS for correct presentation of content where required. Reporting to the Head of Ecommerce, you will also be advising on strategic opportunities and new developments as well as forecasting and reporting on performance. What experience you will need to apply Proven track record in a performance marketing role and an understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty and do the doing! Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Magento, HTML/CSS knowledge and email automation platforms Excellent organisational skills and attention to detail Thrives when problem-solving and coming up with creative solutions Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals A passion for homeware or interior design What you will get in return for your experience This really exciting role is offering a salary up to £35k, a quarterly bonus, 22 days holiday bank holidays, hybrid working and generous company discounts! What’s next? If you’re interested in finding out more, then click to apply now or contact Josh.
— International retail companyLocation:Moreton-in-Marsh, UKSalary:£30,000 - £33,000Hands on delivery role. Opportunity to work on exciting new projects. Hybrid working and free lunches. We’re looking for an eCommerce Executive to play a key role in driving sales. This is an exciting opportunity to join a company that believe in challenging the conventional and offer a wide range of items. This is a fantastic opportunity for a self-motivated individual with good knowledge of website management, eCommerce and digital marketing. What you’ll be doing? As the Ecommerce Executive, your focus is to to drive the sales performance of the ecommerce platforms through website management, continued improvements and enhancements to the user experience, digital innovation and the execution of promotional campaigns. Using evidence-based research to provide insights on customer shopping trends, the Ecommerce Executive will support on the development of ecommerce channels to contribute in the profit growth strategy for our client’s business. You will work closely with the digital marketing team to identify, analyse and evaluate the digital performance an support in all areas of digital marketing from PPC to email campaigns, SEO and digital analytics and you will oversee the online sales across different market places. What experience you’ll need to apply? At least 2 years' experience within a Digital Marketing or eCommerce role A good understanding of analytics and reporting Experience of managing and update an eCommerce website Knowledge of online marketplace channels such as eBay and Amazon A working knowledge of marketing software such as Klavio, Mailchimp, SEM Rush etc A self-starter with the ability to work on their own initiative as well as being a team player Ambition, drive and an interest in the world of eCommerce/Digital Marketing Excellent communication and organisation skills What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for helping with its’ online success. There are offering a salary between £30-33k along with hybrid working, pension, free lunches as well as regular social events and continuous development and progression opportunities. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— One of the UK’s leading supplies in their fieldLocation:Chipping Campden, UKSalary:£35,000 - £45,000Own the growth strategy & implementation from day one. Opportunity to grow a team within the business. Hybrid working with stunning offices. We’re looking for an experienced eCommerce Digital Marketer to play a crucial role in supporting the growth of this business through online sales and activity. This is an exciting opportunity to join a business who have been leading the way for nearly 20 years within their trade. Ideally, you will have a broad skill-stack and be able to conduct an omnichannel marketing strategy. We want someone who is not just passionate about digital marketing, but curious, innovative and always thinking about ways to improve and optimise performance, finding opportunities, and taking them. What you’ll be doing? Working closely with the Digital Director, you will be managing the growth marketing strategy and implementing this through paid and organic search, social media and other digital marketing channels. Content creation is another crucial part of this role where you are responsible for all written and visual marketing assets that can be used across the digital marketing mix. It is your job to identify audiences and ensuring their activation, acquisition and conversion. Additionally, you will be responsible for identifying where efficiencies and opportunities within the marketing mix and sales funnels can be achieved and deliver a programme of optimisation and improvement within the growth marketing strategy. You will liaise daily with the digital director to ensure that marketing objectives and campaigns are coordinated and synchronised with the commercial needs of the business, reviewing merchandising, sales and DSI stock data to make real-time adjustments to digital marketing. What experience you’ll need to apply? Proven experience within an eCommerce Marketing position Experience with delivering PPC campaigns including Google Shopping & Merchant feeds Strong SEO strategy experience including on-page, off-page and content provision Previous experience of managing an eCommerce website from a merchandising perspective Knowledge of Google Ads and Analytics and search marketing tools like Semrush Strong Copywriting, Image editing & asset production using Photoshop A basic knowledge of HTML/CSS Self-reliant, results-driven and understand how to deliver objectives What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for its’ online success. There are offering a salary between £35-45k, Hybrid working, pension, healthcare, 25 days holiday and the chance to work in a beautiful office location with 4 acres and lots of scenic areas to enjoy. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— Multi-brand Market Leading SupplierLocation:Nottingham, UKSalary:£23,000 - £27,000• Be part of an experienced eCommerce merchandising team • Join during an exciting period of digital growth. • Hybrid working I’m working with a supplier who is a leader in their industry of technology and resources and they have been supporting their customers both indoors and out for half a decade and have pioneered many innovations. What you’ll be doing Working alongside the senior merchandiser, you will be responsible for developing and executing a promotional strategy to cover deals, offers and price points, whilst putting the customer at the centre of everything you do analysing shopping trends and behaviour. You’ll use conversion rate optimisation tools and agency support for increasing key trading metrics such as AOV, retention, recruitment as well as conversion rate. It will be your responsibility along with acquisition team to set and deliver a strategy which ensures the website is best optimised to improve and maintain the desired visibility and increase that revenue.Your aim is to get the best value, most appropriate products and right messaging in front of the right people at the right time, driving on-site capabilities to improve conversion, retention and revenue across the sites. What skills you’ll need to apply At least two years’ worth of experience within an eCommerce related role Experience of key engagement and conversion metrics Good communicator with the ability to build relationships easily especially with stakeholders Ability to manage senior stakeholders and negotiate priorities and manage dependencies A keen eye for visual merchandising and knowledge web analytics tools – able to identify ranges and opportunities for our customer across our websites An understanding of SEO and analytics The ability to work as part of a team and autonomously What you’ll get in return for your experience This role is offering a salary between £23-£27k, Hybrid working, private medical insurance, life assurance and pension plan. You can buy extra holiday and there are many diversity and inclusive groups to join! Not mentioning their new purpose built office! What’s next? Please submit your CV to Josh for more info and to be considered!
— Established international retailerLocation:Bristol, UKSalary:£28,000 - £32,000Ambitious and fast-growing company. International Presence. A lively, challenging role within a dynamic marketing department. We’re looking for an experienced eCommerce Marketing Executive to play a key role in driving growth across our client’s online stores. Our client is a traditional and market leading business who have been trading now for over 50 years. This position is primarily focused on driving retention and revenue via customer campaigns as well as continually improving the customer journey. This role is focused on content via email, automations and within the online stores. What you’ll be doing? Working as part of the consumer marketing team, you will be planning and driving the communications plan across 3 brands, using email marketing campaigns and automations. There is a strong content aspect to this role and you will be creating content for communications, promotions and website merchandising alongside the Head of Marketing and working with external sources for both written and visual assets and constantly monitoring and planning those requirements. What experience you’ll need to apply? Experience within e-commerce or direct response marketing. B2C email marketing experience Strong copy-editing ability with high level of accuracy. Photoshop experience - photography optimisation rather than design. Experience of delivering campaigns using automation software such as Mailchimp. Demonstratable ability to manage projects from initiation to completion, working proactively with multiple colleagues. Bags of initiative to develop brands. Highly organised with ability to prioritise and adapt. Technology conversant with e-commerce platforms such as Shopify. What you’ll get in return for your experience This is a great role offering a salary up between £28-32k as well as healthcare insurance, hybrid working, nice central offices with regular team lunches and socials (Covid permitting), fantastic career opportunities as well as a chance to get involved with other areas of marketing. What's next? If you’re interested in finding out more, then click to apply now or contact Josh
— Leading international retailerLocation:Sheffield, UKSalary:£25,000 - £30,000Innovative company with unique patented products. Global business operating in over 27 countries. Fantastic development & progression opportunities. This is a great opportunity to join a leading business in its 30th year of trading. They are looking for an Online Merchandiser to play a key role within the Digital Marketing team to establish and maintain the content plans for the global websites across languages and regions, identifying tactics to improve outreach and brand perception. What you’ll be doing As the Online Merchandiser, you will report directly to the Digital Marketing Manager but will work closely with the Amazon Specialist and other members of the Marketing team. You will be responsible for establishing an online content plan across all eCommerce websites globally, focused on ensuring consistent and optimised product merchandising and constantly analysing website performance to make tactical decisions in optimising content. In this role you will also work closely with the New Product Development team to create effective processes when launching products to ensure the digital assets are updated appropriately and working with the Amazon Specialist closely to plan and execute product pages ensuring accuracy and attention to detail are maintained at an exceptional standard throughout all product descriptions, specifications and pictures. What skills you’ll need to apply At least a years’ worth of experience within a digital/online merchandising role Good communicator with the ability to build relationships easily. Design skills in Adobe software A creative eye with great attention to detail An understand of SEO and analytics The ability to work juggle multiple projects and prioritise your workload Calmness and the ability to work under pressure What you’ll get in return for your experience This role is offering a salary up to £30k Bonus, 25 days plus bank holidays, health insurance, life assurance and plenty of charity opportunities. There are plenty of development opportunities and the company is committed to improving people’s skillsets and experience and there are plenty of opportunities for progression (this role came about due to progression). What’s next? Please submit your CV to Josh for more info and to be considered!
— Multi-brand Market Leading SupplierLocation:Nottingham, UKSalary:£20,000 - £25,000• Be part of an experienced eCommerce merchandising team • Join during an exciting period of digital growth. • Hybrid working I’m working with a supplier who is a leader in their industry of technology and resources and they have been supporting their customers both indoors and out for half a decade and have pioneered many innovations. This is a great opportunity for a someone who is currently is in a similar role or a graduate who has some eCommerce experience and wants to join a rapidly growing business who are going through a digital transformation. As the Digital Merchandiser, you will support the wider merchandising team play a pivotal role in attracting and converting customers through effective online merchandising across your digital portfolio within the UK sites What you’ll be doing You’ll support the wider merchandising team to plan, develop and deliver the digital trading strategy in line with the overall digital strategy, wider marketing promotional plan and business aspirations whilst working closely with the Senior Merchandiser in managing the budgeting and forecasting process. You will be using data to optimise website performance and ultimately increase conversions by continuously evaluating and analysing buyers’ shopping habits as well as identifying risks and opportunities. For instance, you'll use Google Analytics to track product popularity and improve Product Detail Pages and listings to improve conversion from product views to basket. Part of this role involves reporting on sales, key metrics and promotions in daily, weekly and monthly meetings and managing the online product range for two brands, ensuring all products are optimised fully and promoted effectively across the website, working closely with the content team to ensure that digital content they produce is supported and promoted at the most relevant time and place for our customers or potential customers, to drive conversion and retention. What skills you’ll need to apply Ideally degree qualified preferably within an analytical, business or IT-related subject At least a years’ worth of experience within an eCommerce related role Good communicator with the ability to build relationships easily. Experience with landing page design, banners, promotions and optimising customers journeys. A creative eye with great attention to detail An understand of SEO and analytics The ability to work as part of a team and autonomously What you’ll get in return for your experienceThis role is offering a salary of £20-£25k and a 12 month fixed term contract, Hybrid working, private medical insurance, life assurance and pension plan. You can buy extra holiday and there are many diversity and inclusive groups to join! Not mentioning their new purpose built office!What’s next? Please submit your CV to Josh for more info and to be considered!
— Rapidly growing international retailerLocation:Remote, UKSalary:£30,000 - £40,000Own the eCommerce & Digital strategy from day one. Very employee focused business. Fully remote role. We’re looking for an experienced Digital eCommerce Marketing Manager to play a crucial in driving the businesses growth through online sales and activity. This is an exciting opportunity to join the UK arm of family run business with innovative and award-winning products. What you’ll be doing? Reporting into the Marketing Manager, you will be responsible for all online activity across two brands including traffic acquisition, sales, conversion and reporting. You will develop and implement the eCommerce strategy in order to improve website performance as well as gain new customers, build on repeat business and grow the brand position within the market. You will own and oversee development of the website including optimising customer journey, SEO, content management, product information, pricing etc and be responsible for paid media, monitoring and reporting on website performance ensuring ROI targets are achieved. What experience you’ll need to apply? Proven Digital Marketing success, ideally in both B2B and B2C environment A proven track record of driving growth in a fast-paced organisation Experience in eCommerce website management Excellent written communication skills and attention to detail A good knowledge of PPC, SEO and Paid Social campaigns Ability to oversee multiple projects and prioritise accordingly What you’ll get in return for your experience This is a fantastic opportunity for someone to join a rapidly growing business and to be accountable for its’ online success. There are offering a salary between £30-40k, fully remote role (4 meetings a year with 1 in Germany) and strong personal development and future career progression. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
eCommerce case studies
Building a specialist eCommerce team
- vvast are D2C specialists in Brand, eCommerce incubation and acceleration, helping lifestyle brands on a global basis reach their full potential.
- vvast reached out to ADLIB with the view of building a specialist eCommerce team to service their impressive and growing client base, from Assistant Merchandisers to eCommerce Managers.
- Through utilising our network of specialists and a highly targeted headhunting campaign, we successfully sourced 11 key industry experts over an 18 month period.
“We look for a type of character above anything else when hiring for our business. We call it the vvast way and the team at ADLIB really get that and seem to be able to see through candidates that look good on paper but don’t match the criteria to fit our unique culture. We just need solid, straight-talking people that adore good brands and the innovative work needed to leverage that. Having a solid partner that gets us in this way alleviates one of the challenges as we grow.”
Richie Jones, Managing Director at vvast.
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited