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eCommerce Merchandising & Trading jobs and careers

A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
eCommerce Merchandiser
Online Merchandiser
Digital Merchandiser
Web Merchandiser
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Online Copywriter
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
eCommerce Director
Salary Benchmarks
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.


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  • 28th Jan

    Web Optimisation Executive

    — High-Performing Digital Team

    Growing FS business.  Drive conversions by optimising user journeys  Excellent culture and company benefits.  As a key member of an innovative & data-driven Marketing team, you will closely support the Website & Optimisation Manager & wider eCommerce team to improve brand and customer experience through digital best practice. What you’ll be doing Within the role you will design, manage, implement, and optimise the company website and online journeys. Effective development of digital strategies for website & user journeys will ensure that they contribute to, and complement, the business objectives and performance targets. You will also be responsible for important analysis across full digital user journeys. This will include performance analysis of the website, as well as identifying CRO tests to demonstrate ROI and conversion against key metrics.   You will also have strong collaborative working relationships with the wider marketing team, to ensure messaging and campaigns are aligned and are optimised for improved online conversion. What experience you’ll need to apply Interest and strong knowledge of website optimisation and development, including: content management systems, HTML and website journeys.  Relevant experience working with digital tools, including Google Analytics. Knowledge of A/B test & MVT testing.  Planning, analytical and prioritisation skills and the capacity to think strategically.  Excellent attention to detail  What you’ll get in return for your experience  This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of up to £30k. You will also receive a fantastic benefits package, which includes 22 days holiday, life assurance, and excellent facilities (gym, café, restaurant).  What's next?Please send through your CV to Rina for more information. 
  • 27th Jan

    Email Marketing Specialist

    — Respected Financial Services business

    Opportunity to own the Email Marketing channel.  High-performing and collaborative team Ambitious Financial Services company.  As an Email Marketing Specialist, you will oversee all email activity across the business. This role sits within the Digital team, which is growing at good pace, so you’ll have plenty of opportunity to learn from and work collaboratively with other digital marketing specialists.  What you’ll be doing Within the Marketing team your role will be to develop and deliver the email acquisition strategy across all products and digital campaign activity. You will also be responsible for building emails and sending emails.  You will create and refine a campaign-led email activity calendar to achieve agreed enquiry and conversion volumes. Whilst collaborating with the wider Marketing team to help deliver best practice and align email creative concepts to improve performance. As part of this role you will drive the data-led email plans/campaigns that underpin the overarching marketing strategy of targeted, segmented communications. In addition, you will carry out data analysis of campaigns using relevant analytics tools, reporting on performance to stakeholders and providing recommendations for improvement. What experience you’ll need to apply Excellent written and verbal communication skills. Strong analytical and numerical skills with the ability to present information to all levels of the business.  Email platform and key stakeholder management. Ability to manage data and segmentation using the relevant tools.  Influencing and negotiation skills. Excellent knowledge of Google Analytics. Interest and strong knowledge in email marketing. Experience of email campaign reporting and analysis. Strong understanding of the end to end customer journey from various digital channels. What you’ll get in return for your experience  This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of £30k. You will also receive a fantastic benefits package, which includes 25 days holiday, life assurance, and excellent facilities (gym, café, restaurant).  What's next?Please send through your CV to Rina for more information.  
  • 27th Jan

    SEO Manager

    — Household name

    High Wycombe
    Up to £50k
    Exciting opportunity to join a highly reputable market leader. Own strategy and manage large scale campaigns. Make a real impact. A really exciting opportunity has arisen for an SEO Manager to join a huge UK household brand. While this dynamic business has achieved some good results in SEO, there is significant room for improvement, which is where you come in. What you’ll be doing This role covers all aspects of SEO, so you will need to have a broad and thorough skillset in order to really shape the overarching strategy. You will be responsible for creating and implementing strategy and measuring and reporting on performance, working alongside their chosen SEO agency. Your role will focus on both on page and off page SEO activity. Day to day you’ll manage the website architecture, content and link building, alongside tracking, reporting and reviewing website analytics and organic campaigns. You’ll work in tandem with the content and PPC teams, creating and optimising engaging content to drive SEO and maximising the relationship between SEO and PPC to drive search traffic and revenue. There’s a massive opportunity to make a positive impact here, the team are always striving to improve on previous successes and push their reach forward. What experience you’ll need Proven experience with hands-on technical SEO. Extensive experience leading, shaping and executing SEO strategy. Thorough understanding of Google Analytics and Webmaster Tools. Familiar with SEO tools i.e Screaming Frog, ahrefs, Moz, Buzzstream and other standard SEO software. Strong track record leading SEO in a fast paced, agile business with measurable results. Highly results driven, understanding the importance of SEO within a business. Motivated to take on a new challenge where you’ll have the autonomy to make a significant impact. SEO experience from an eCommerce environment would be ideal. What you’ll get in return A salary of up to £50k is on offer here (dependant on experience). There is also a discretionary company bonus and benefits including free gym, free parking, excellent training and development and life insurance, to name just a few. What's next? Please get in touch with Hannah to hear more about this role!
  • 15th Jan


    — Amazon Marketplace

    Up to £22k
    Exciting opportunity to join a specialist Amazon Optimisation agency. Play a key role within this growing digital team. Great benefits on offer. I’m on the lookout for a Merchandiser to join an impressive digital agency with a unique focus on Amazon Optimisation based in the heart of Swindon. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing Helping clients enhance their brands on Amazon is what this agency specialises in. Your role will focus on ensuring your client’s Amazon accounts are optimised effectively through merchandising – you’ll create content, manage product listings, ensure photography is optimal, set up and manage promotions and more. Liaising with clients in order to request the correct information e.g. images and product info will also be crucial. You’ll need to have an amazing eye for detail, but also the analytical and creative mind-set to spot opportunities for improvements and offer up suggestions on how to implement these changes.  Amazing training and development opportunities in partnership with Amazon are on offer here so this is an incredible opportunity for someone looking to build on their skillset. The growing team have expanded to 14 from 4 since this time last year, with further growth plans on the cards, meaning it’s a brilliant time to get stuck in, put down roots and develop with the business! What experience you’ll need Ideally you’ll currently be a Merchandise in an eCommerce or Marketplace focused role. Amazon Seller Central experience would be ideal but not essential. Highly organised with the ability to juggle multiple tasks at one time. Keen Amazon shopper who can identify what makes a good product listing. Confident creating content and editing photos. Excellent attention to detail. First rate communication skills. Strong Excel skills are key. What you’ll get in return for your talents Salary will entirely depend on experience but will be up to around £22k, with benefits including generous holiday allowance of 33 days including bank holidays, a fun working environment, regular social events, free parking, flexible working and free Amazon Prime upon passing your probation! What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
  • 8th Jan

    Senior Content Marketing Manager

    — Valued Charitable Organisation

    Respected National Charity  Great cultural significance.  Creative & varied role.  Joining a widely-respected charitable organisation, you’ll play a vital role in creating and delivering premium content across both print and digital, and have the chance to make a real difference by sharing your ideas and inspiring others, both internally and across their vast consumer-base.  What you’ll be doing  As the lead editorial expert for premium content, you’ll help create compelling narratives that bring significant business value to the charity. To achieve this, you'll be supported by a team of two, as well as at least one major external content provider.  You will need to develop productive relationships across the organisation and be committed to delivering to the highest professional standards and brand strategy – in particular the brand positioning, tone of voice and values. As a senior member of the Content Marketing Team you’ll also be expected to help drive continual improvement in creative standards and innovate around emerging technology and platforms.  More specifically, you will own and deliver the creation of a magazine, weekly podcast and handbook, blending print and digital content to create a compelling, exclusive and cost-effective offer. Effective budget management for this activity will be important, with focus on driving efficiency against production and distribution costs. Furthermore, you’ll ensure content performance is measured and that analytics are employed to refine and reshape publishing to deliver maximum value, whilst contributing to Brand and Content Marketing strategies across all output and channels. What experience you’ll need to apply Proven experience in effective content creation across print and digital Experience of formal project management methodologies Experience with budget management, income and expenditure, including forecasting Proven flair in the commissioning of content including written, video, audio Evidence of working in a target-driven environment Ability to lead and inspire Highly developed interpersonal, communication and presentation skills Diplomatic and supportive, able to bring stakeholders on board across all levels. Passion for creative excellence, with developed and well-informed opinions about what makes compelling, differentiated content Ability to prioritise; be able to effectively manage time and understand where and when to concentrate resource. What you’ll get in return for your experience  A salary of circa £42k, alongside a stream of good company benefits. (Please enquire for further information.) What's next?Please don’t hesitate in sending your CV to Rina to be considered. 
  • 7th Jan

    eCommerce Analyst

    — Pureplay eCommerce brands

    Up to £35k
    New role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of 3 eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success its all systems go, including new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for an eCommerce Analyst to join their lovely team. What you’ll be doing It’s a hugely exciting time for the business with even more growth plans are on the cards, hence the need for this new hire. Couple this with their awesome culture and office space, it’s a great place to work with a relaxed feel, flexible working hours, casual dress code, free snacks, office dogs, regular social events and more. Reporting into the Head of Merchandising and Trading, your role will be focused around analysing data and putting together tangible plans in order to improve the performance of all three eCommerce websites. You’ll analyse trends, traffic and sales data to create bespoke reports on a variety of areas, including landing pages, new product performance, website and category trading performance, customer feedback, promotional activity and competitor analysis. You’ll need to utilise Google Analytics to an advanced level to set up and build dashboards and automatise reporting wherever possible. What experience you’ll need High level of proficiency in Google Analytics. Analytical with a keen eye for detail and the ability to spot trends. Expert in reporting data findings confidently to the team. Passion for eCommerce with a thirst to develop their knowledge. Adaptable and flexible with the ever changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £30-35k, depending on experience. Benefits are generous, including 30 days holiday (inc. Bank), lots of training and development, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
  • 7th Jan

    eCommerce Manager (12 month FTC)

    — Respected Retail Brand

    Globally recognised brand.  Dynamic and supportive environment.  Forward-thinking approach to eCommerce.  With a big share of the market and a growing international customer base, eCommerce is a key channel for this thriving retail business. If you’re looking for an opportunity to join a respected brand and gain experience within a highly skilled digital team, read on!   What you’ll be doing Reporting to the Customer Experience Manager, this role would suit a hands-on eCommerce Manager, or an ambitious eCommerce Executive looking to step up. Taking responsibility of upcoming and exciting new projects, the eCommerce Manager will join a driven team, and manage two self-sufficient, direct reports.  You will take the lead on developing strategies to ensure all opportunities are maximised on-site, with an effective user experience and targeted, personalised content. You will be comfortable analysing data to inform your decisions, ensuring sales targets are met through optimised campaigns, developing new propositions, and being accountable for the merchandising strategy, including online content, A/B testing, CRO & UX. Day to day, you will be drive conversions using a creative trading strategy, working in collaboration with the Campaign and Design teams, as well as Buying & Merchandising teams, to deliver a consistent message across all platforms within agreed timeframes.  You’ll also be expected to research competitor campaigns and keep abreast of industry news and the latest trading techniques.  What experience you’ll need to apply Significant experience in a similar eCommerce role, preferably in the retail sector. Ability to use Google Analytics and other online tools, such as CMS, basic HTML & Photoshop. Experience carrying out A/B testing to optimise the user experience.  Demonstrable success delivering an effective online merchandising and trading plan that improves conversion rates.  Commercially aware, with excellent organisation and time keeping skills.  What you’ll get in return for your experience  In addition to joining a thriving retail business, you’ll receive a salary of £35-40k (DOE), plus further company benefits.  What's next?This is an urgent requirement so please send your CV to Rina to be considered.  
  • 27th Dec

    eCommerce Manager

    — Established B2B Retail Group

    Wokingham or Milton Keynes
    Lead role within a new B2B venture PE-backed group of businesses Ambitious growth plans Our client is looking for an ambitious and professional self-starter, with a great track record of driving growth within a B2B eCommerce environment. The role will require you to take the initiative in developing the eCommerce business unit, under a new brand, and, ultimately, ownership of its P&L. You will initially be accountable for overseeing all aspects of the venture, from procurement and product merchandising to digital marketing, sales and fulfilment, with the support of group resources and 3rd party agencies. What you’ll be doing The role will report into the Group Marketing Director and have close interaction with the investors. You don’t need to be the finished article, but you do need to show an impressive trajectory of professional development, a solid eCommerce skillset, and the ability to use your own initiative. In time, the plan is that you will build, shape and manage the group’s internal eCommerce function and capability; a team that can scale the opportunity into a multi-million-pound eCommerce business. Day to day, you will be responsible for managing, shaping and growing the new eCommerce business unit within the wider group. You will inherit a launch-ready WooCommerce platform with over 500 product listings, so will be expected to hit the ground running. On the back of successful growth in this channel, you will begin to execute the strategy of rolling out sister eCommerce websites and brands. Furthermore, you will inherit an established Amazon marketplace account and newly-created Amazon vendor account.  What experience you’ll need to apply Relevant experience within an end-to-end eCommerce role, specifically focussing on driving growth through digital marketing and improving conversion rates.  Experience managing an Amazon sales channel.  Strong analytical skills and the ability to use insights to optimise eCommerce activities.  Proactive, ambitious and a self-starter.  Creative and forward-thinking approach to eCommerce. Enthusiastic and positive attitude. Experience managing 3rd party agencies.   Project management skills.  What you’ll get in return for your experience  The salary offered is highly dependent on level of experience - please enquire for more information.  What's next?This is a crucial role for the business, so please don’t hesitate in sending through your CV to Rina to be considered. 

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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