eCommerce Merchandising & Trading jobs and careers
A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.
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— Established London AgencyLocation:LondonSalary:£40,000Rare PPC management position in a busy digital team. Established, fast-growing agency in London. Brilliant culture and career growth opportunities.While well-established, this agency is still experiencing a fast rate of growth off the back of some exciting new accounts and existing account growth. Paid media is an integral part of their offering and they are looking for some passionate people to join the team and work across their biddable media. There are two positions available, a more senior PPC Manager role and a senior Paid Media Executive position. The Paid Media role will be mostly focussing on PPC, but knwledge of other channels such as Paid social is a real plus.Working on multiple client accounts, which include a mixture of paid search, shopping and display, you'll work with clients to achieve their desired objectives, within a busy digital marketing department.What youll be doingReporting into the Head of Paid Media, you will be working on PPC across a variety of different client accounts. This is a very cooperative role, requiring good relationships with clients and colleagues alike to ensure client needs are being considered cross-departmentally.You will be responsible for the creation and implementation of PPC strategy and the setting of campaign KPIs. You will build, analyse, optimise and report on campaigns across Adwords and Bing Paid Search, Good display (including remarketing and YouTube) and Google Shopping.Working across multiple clients and campaigns you will work proactively to deliver client campaigns on time and on budget.Whether youre an experienced PPC executive looking for your next step, or a seasoned PPC manager looking to move into a supportive and cooperative agency, this could be a really great opportunity for you.What experience youll need Experience working within PPC/biddable media. Experience working autonomously on PPC campaigns with great results. Strong commercial awareness with a results driven approach to working. Great analytics skills including a solid understanding of attribution. Ability to build and develop strong relationships . Paid Social a real plus. A positive, hardworking and entrepreneurial attitude with excellent time management skills .What youll get in return for your talentsThere is a competitive salary of up to £40k on offer for the PPC Manager position and Up to £30k for the Paid Media position. Please still get in touch if your experience is well aligned but expectations are a little higher, as there could be some flexibility here. Other benefits include but are not limited to, generous holiday allowance, free breakfast & early finish on Friday, cycle to work scheme and medical insurance.What next?Please get in touch with Marlie to hear more about this role.
— Exciting London Based Financial CompanyLocation:LondonSalary:£28-32kA broad Digital Marketing role to make your own. Amazing culture and benefits. Travel and career growth opportunities.I am now supporting a lovely Client of mine based in the hub of London. Whilst this business is well-established, they are experiencing an exciting period of growth and are looking to expand their team with an amazing Digital Marketing Executive (You!).What youll be doing Reporting into the Head of Digital Marketing, you will help support the digital marketing team whilst being a key player with driving the overall product strategy.Your responsibilities will involve driving traffic from all digital channels across paid search engines, SEO, social, display/programmatic advertising, as well as exploring new opportunities to expand digital marketing channels in the UK and internationally. You will also ensure all current channels are continuously optimised and performing against objectives.You will be responsible for reporting, analysing and providing data driven recommendations to improve the performance of their digital marketing strategies and increasing ROI. As this is a small team, there is very little red tape which means you can really make your mark.What experience youll need to apply You can demonstrate you can run your own marketing campaigns from start to finish - come up with the concept, execute it and promote via various digital channels. Experience of managing PPC campaigns as you will help support on this. International experience desirable. Knowledge of SEO and key things to help optimise the website. Photoshop experience - must be able to create assets for banners/landing pages/website. Strong experience of content management a real plus. Analytics and reporting experience essential - ability to review campaign success and how to improve/optimise moving forward. Candidate must be creative and analytical and have a passion for all things digital.What youll get in return for your experience There is a competitive salary on offer of £28-32k + benefits (DOE). Please still get in touch if your experience is well aligned but expectations are a little higher or lower, as there could potentially be some flexibility here.What next?Please get in touch with Marlie now for more information.
— Exciting Eco-Friendly Fashion BrandLocation:Central LondonSalary:£30-40kEthical approach with a strong brand proposition. Broad eCommerce management role. Strategic / hands-on and team management combined. With a large number of Fashion brands in London its refreshing to see a business with a unique offering. Environmentally sound, long-lasting, high quality clothing - they stand by their values and this clear in the messaging of the brand. They are seeking an eCommerce Manager to take their growth online to the next level. With stores in both London and New York, the site will help drive direct eCommerce sales and footfall to the stores. What youll be doingYoull manage a team of 4 including an eCommerce Coordinator, Customer Service advisor, Photographer and Fulfilment Executive. Of course youll drive online performance with the team, however a hands-on approach is required across the board to lead by example. This includes digital acquisition, retention and conversion, which is a real positive to have full ownership of the eCommerce customer journey. Working with the Operations Director youll use continual feedback from customer data to input on your strategy. Youll propose continuous improvements across key metrics including customer acquisition, retention, conversion, order value, returns and cancellations. Having an understanding of the warehousing and customer service will set you up nicely for a Head of eCommerce role in the future. Given the size of the proposition were ideally looking for someone with fashion experience and a track record in growing a smaller / medium size brand. An understanding of eCommerce merchandising / trading is a must, alongside exposure to key channels (Social, SEO, Affiliates, Paid Search). What experience youll need eCommerce management experience for a fashion brand. Ideally a track record in growing a small/medium size offering. Mix of team management and hands on skills. Online merchandising experience - Shopify a real plus. Solid use of Google Analytics and how this ties into key channels (SEO, PPC etc). Proficient with Excel. What youll get in return for your talents?There is a competitive salary on offer in the region of £30-40k, depending on experience. Benefits include an open office environment in Central London, free clothing and an accrued holiday scheme. What comes next?Get in touch with Marlie to hear more on this one.
— International eCommerce brandLocation:PortsmouthSalary:circa £28kThriving eCommerce retailer. International focus. New role managing PPC for the UK.This online retailer has gone from strength to strength on an international scale with one of the strongest digital marketing teams on the South Coast. To aid the next stage of growth they are looking for a PPC Manager to focus on the UK market.What youll be doingReporting into the regional lead you will be in charge of a mix of channels to help drive traffic into the eCommerce site. These will include Paid Search (PPC), Google shopping, Affiliates, Social and Remarketing. There is however a clear lean towards PPC, so your role will be hands on in nature to manage significant budgets on Google Ads here.Given the international nature of the business youll also need to coordinate with other Online Marketing Managers/PPC Managers to ensure a consistent approach, and to generally bounce ideas off of to ensure you are using the best approach in terms of ROI. Youll be on the cutting edge of new technologies, and proficient in forming business cases to deliver these across the digital team.What experience youll need PPC Executive or Manager, either from agency or client side. Well versed in Google Ads and Google Analytics. Solid Excel skills and an analytical approach. Experience managing budgets to a good level in paid search. Comfortable liaising with stakeholders at a range of levels.What youll get in return for your talentsThere is a salary on offer here of up to circa £28k, although possible more depending on your level of experience, so please enquire if you fall above this bracket.Whats next?Drop Marlie a note with a CV to hear the finer details on this one.
— lovely Household BrandLocation:Tunbridge WellsSalary:CompetitiveManaging the launch of the eCommerce sites. Well-known Sports brands. Fantastic resources to hand and a broad role across eCommerce. This household brand has been predominantly selling through retail and has realised the need to rapidly upscale their eCommerce offering. Well-known for their retail presence in the UK this role will manage the launch of the eCommerce site and work broadly across the full customer journey. What youll be doingReporting into the Sales and Marketing Director, your role will have the scope to shape the new site based on your recommendations, with support in the form of an overarching plan.As mentioned above, the role is a broad one working across all areas of the customer journey. This is a hugely exciting element of the role to retain the wider control from a more strategic standpoint, as large teams for big brands mean you can get pidgeon-holed into niche areas.Working with the brand managers, marketing execs, developers and graphic designers, youll use your solid experience as a template to outline the digital roadmap for the launch of the site. Digital acquisition channels will include PPC, SEO, Retargeting, Email Marketing / CRM and Social Media, these skills will align with your proven ability to grow sales for B2C brands.This is a hugely exciting role where you can have input on a new site from day one, but also a strong brand backing. Its rare that a new site launch will see such a quick uptake from a customer base, which makes this a really unique role. What experience youll need Excellent track record in eCommerce management, ideally with experience handling the launch of an eCommerce site. Demonstrable management of successful campaigns for PPC, SEO, Social Media. Proven ability to drive strategy and manage both web development and digital marketing. Knowledge of Shopify a real plus. Ability to work across the full customer journey including optimisation, digital marketing, analytics and retention/CRM. What youll get in return for your talentsThere is a competitive salary on offer so please get in touch for more information. Usual Benefits and more included - available on request.Whats next? Get in touch with Marlie to hear more information on this one.
— High Growth International BrandLocation:UxbridgeSalary:CompetitiveExciting opportunity to grow the company through UK and EU. Fantastic resources to hand and a broad role across eCommerce. Insurance / Finance Sector.This international brand has been acquired by an even bigger company and is looking to grow their offering in the UK and EU. They already have a strong market presence in Australia, India and the USA, so are looking to upscale the team within the UK at this exciting time of growth. They have diversified distribution across retail and a number of other sectors, which is underpinned by their unique optimisation technology.What you'll be doingReporting into the Head of Digital, your role will have the scope to shape the site based on your recommendations and drive the strategy, with support in the form of an overarching plan.As mentioned above, the role is a broad one working across all areas of the customer journey, working alongside agencies and the wider eCommerce team to analyse and report on campaigns, driving growth. This is a hugely exciting element of the role to retain the wider control from a more strategic standpoint. You will be able to use your strong analytical skills to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness.This is a hugely exciting role where you can have input on the site from day one, but also a strong brand backing. What experience you’ll need Excellent track record in eCommerce channel management (Optimisation, Account management and eCommerce). Demonstrable management of Digital Acquisition Strategies (SEO/SEM/Email/Social/PPC). Proven ability to drive strategy and manage both web development and digital marketing. Technical understanding of website build and construction is a must. Ability to work across the full customer journey including optimisation, digital marketing, analytics and retention/CRM. Confident working with stakeholders at a range of levels. What you’ll get in return for your talentsThere is a competitive salary on offer up to £60k so please get in touch for more information. Usual Benefits and more included - available on request.What’s next? Get in touch with Marlie to hear more information on this one.
— Thriving UK RetailerLocation:WarwickshireSalary:£60-70kRenowned Global Brand. High-performing eCommerce team. Collaborative culture & good benefits.Working for an established, national brand, this is a fantastic opportunity for an experienced Digital Trader to play a key role in furthering the growth of this business through the delivery of an optimised customer journey. You will be responsible for driving sales and profit for the UK and Ireland websites, managing product and on-site content, as well as the promotional plan.What you’ll be doing Reporting into the Head of eCommerce, your remit is to achieve sales and profit targets through promotional activity, merchandising best practice, search strategies and recommendation strategies. This will involve leading the merchandising team and managing their work streams, ensuring they deliver against targets, and developing Trading Managers to work collaboratively across the business in order to create category specific growth plans. In addition, you will work closely with the design team to create assets which support your team’s activity. You will oversee the activity plan, ensuring it is in line with the retail plan, whilst simultaneously working closely with the design team to create assets which support promotional activity. Furthermore, your day to day will involve creating, testing and maintaining the overarching merchandising guidelines to better promote products in search and browse scenarios. In order to optimise merchandising methods and promote best practices, you will consistently assess processes to identify improvements, as well as creating and executing strategies to bring products to life, ensuring SEO and photography brand rules are followed. What experience you’ll need to apply Significant experience in digital trading/ merchandising. Strong leadership skills that will create an enthusiastic, engaged and skilled team. Experience of managing search and promotions. Ability to analyse data and make recommendations for change. Innovative in approach and willing to develop & test new ideas in order to drive performance. Demonstrable track record of developing and implementing business growth strategies that have delivered digital sales growth, ideally in a retail environment. Deep understanding of customer behaviour. Experience of optimising web performance to drive conversion rates Ability to influence the team, peers and senior management.What you’ll get in return for your experience With a salary of up to £70k on offer, a car allowance and fantastic development opportunities, this is a great opportunity for a high-calibre digital trader to lead a successful team. Please enquire about additional company benefits. What's next?Please send through your CV to [email protected] to be considered.
— Global BusinessLocation:StroudSalary:Up to £30kJoin a marketing leading global business at an exciting time of growth. Work across the EMEA region executing global marketing plans. Thrive in an innovative environment where no two days will be the same. This is an exciting opportunity for a commercial, creative and innovative Marketing Coordinator to join an ambitious, dynamic and well-known brand within the music industry. Execute global marketing plans in a role which offers regular international travel and the support of an industry leading team - are you up for the challenge?What you'll be doingWorking closely with the EMEA Marketing Manager, you'll be tasked with executing the global marketing plan focussing on key territories and adapting in the context of local markets, including France and the UK. You'll develop brand awareness campaigns, taking full ownership for managing and delivering successful online and offline communications and liaising and managing external agencies when required. You'll execute compelling campaigns and initiatives encompassing digital marketing, social media, content, advertising, events, and marketing collateral to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. Youll hit the ground running managing large scale events from concept through to delivery and support the execution of press releases and press events. Youll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no 2 days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently. What experience you'll need to apply Strong broad marketing experience. An interest in music or technology would be advantageous. Excellent communication skills and the gravitas to develop strong relationships. Youll be highly organised with the ability to manage budgets and diverse workload. Youll have the ability to build relationships with ease and youll keep a cool head under pressure. A team player attitude, ready to roll up your sleeves and get stuck in. Happy with regular international travel. What you can expect in return for your talentsIn return, you can expect a salary of up to £30k plus truly excellent benefits and the opportunity to join a global brand at a very exciting time of growth, where you will be able to utilise your skills, experience and passion in a company who create innovative technology and are taking the music industry by storm. What's next?This fantastic opportunity will not be around for long so please get in touch with your CV today or contact Chloe (01179 269530) for further information.
— eCommerce BrandLocation:GloucesterSalary:Up to £40kStart-up feel with the investment of an established brand. Medium size eCommerce team in a wider office of 150 people. Highly strategic role working across Digital Marketing and Development. What started off as an independent, multi-channel operation over 10 years ago has grown to a hugely successful business of over 150 people. Now with private equity investment, the company is growing from strength to strength whilst retaining their relaxed (but commercial) culture. eCommerce and digital marketing are at the core of the business growth strategy, which has brought about the need for a Digital Marketing Manager to join the team.What you’ll be doingYou’ll take ownership of all digital marketing channels across multiple brands, managing a variety of campaigns end to end across PPC, CRM, SEO, Paid & Organic Social and Display with the view of further developing the eCommerce function within the business. Working alongside the broader marketing team, you’ll develop and implement the overarching digital strategy, optimising marketing campaigns in order to deliver the most effective ROI.This is a highly analytical role so we really need someone with an analytical mind-set. You’ll use customer data to draw insights on where sites can be improved, striving for the best possible customer journey to boost conversion rates, running regular A/B tests and controlled trials.What experience you’ll need Proven experience managing all digital marketing channels (PPC, CRM, SEO, Paid & Organic Social, Display) gained within an eCommerce environment. Strong analytical skills – advanced Microsoft Excel and Google Analytics skills. Keen attention to detail and the ability to analyse large and complex datasets. Ability to condense complex information to the salient points and tell a story using data. First rate communication and presentation skills.What you’ll get in return for your talentsThere is a competitive salary of up to £40k on offer here, entirely dependent on experience. Benefits include a generous holiday allowance and pension scheme, staff discount, monthly reward scheme, regular staff events and the potential for monthly bonuses.What’s next? Get in touch with Hannah to hear the finer details on this one.
— High-Growth Retail Start-upLocation:GloucestershireSalary:£60-90kRapidly-scaling retail start-up Brand new offices Significant investment and strong leadership. This is an extremely rare opportunity to join a rapidly-scaling start-up at the beginning of their journey. With big investment and highly experienced founders, they have the potential to become a large, global retailer in a very short space of time. Based in Gloucestershire, you’d be working in brand new offices alongside a driven, dynamic team of high-calibre digital specialists. What you’ll be doing You will report into the COO, working closely with them and the CEO to shape the eCommerce strategy and achieve the overarching business goals. Managing a large team of marketers, creatives and customer experience professionals, you will be responsible for three B2C websites and the revenue they produce. This includes overseeing onsite personalisation, the loyalty program, customer reviews, returns and customer service – all of these elements are currently being implemented into the Shopify platform. In addition, you’ll support the eCommerce Studio Manager to ensure products are uploaded to a high standard. Agency management is a fundamental part of this role; you’ll need to work with approved partners to put together the online acquisition strategy, monitoring their performance and ensuring campaigns across paid search, display, SEO and affiliates are implemented correctly. A data driven approach with regards to forecasting and planning will be expected. You’ll manage all reporting, using insights gleaned from analysis to optimise the eCommerce strategy across the full spectrum of digital channels. What experience you’ll need to apply Experience managing an eCommerce website end-to-end. B2C retail experience – fashion preferable. Strong numeracy and analytical skills. Experience using the full Google suite. Experience in developing digital marketing and trading strategies. Technically minded with a customer-centric approach. Excellent written and verbal communication skills. Experience managing external agencies. Strong leadership and team management skills. What you’ll get in return for your experience Alongside the opportunity to be part of this exciting business from the ground floor, you’ll receive a salary between £60-90k. What's next?Please send through your CV and get in touch with Rina to hear more!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.