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eCommerce Merchandising & Trading jobs and careers

A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.
Working in eCommerce trading is all about understanding how a website is performing based on analytical data. The role involves supporting an online store with the day-to-day trading, delivering sales and conversion targets and focusing on specific platforms to consistently improve customer experience and to ensure that sales are being made by recognising consumer patterns and trends.
Why consider a career in eCommerce Merchandising & Trading?
If you have a keen eye for detail, aesthetics, analytics and strive for the success of online sales, a career in digital merchandising & trading could be very rewarding for you. It will be your job to ensure that the site has the correct look and feel, and is geared towards the target audience based on customer insight and trading information.
What a career or job in eCommerce merchandising and trading may entail…
As an eCommerce Merchandiser, you’ll upload products, services and offers through the content management system, review the way they’re positioned on-site and work collaboratively to make decisions on the presentation of products on each page and category.
For example, as an Online Merchandiser, you’ll likely report to an Online Trading Manager and your role would involve making sure that products are showcased on the website in the correct manner. This involves accurate imagery, content and specifications, ensuring that the customer can find the necessary information on the site.
As an Online Trading Manager, your role will usually require an understanding on how a website is performing based on analytical data, and provide recommendations for how products should be placed on the website to improve this performance. Other responsibilities could involve promotion cycles based on seasonal factors and underperforming stock.
Typical role titles include
eCommerce Merchandiser
Online Merchandiser
Digital Merchandiser
Web Merchandiser
Online Trading Executive
Online Trading Manager
Web Trading Executive
Web Trading Manager
eCommerce Content Executive
Online Copywriter
Head of Online Trading
Digital Merchandising Manager
Career progression example
Online Trading Executive
Online Trading Manager
Head of Online Trading
Head of eCommerce
eCommerce Director
Salary Benchmarks
At an entry level, Junior/graduate eCommerce Merchandisers on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce Merchandiser, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant analytical subject such as: marketing, business studies, communications or mathematics.


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  • 19th Nov

    Head of Digital Marketing - eCommerce

    — Successful Multi-channel Retailer

    Malmesbury / central London
    Ownership of performance marketing strategy.  Opportunity to lead a team.  Thriving multi-channel business.  My client is a successful, multi-channel retailer in a thriving industry. They’re looking for an experienced Head of Digital Marketing to drive their digital performance across multiple channels. This opportunity can be based either in the Gloucestershire HQ or in central London with travel once a week to the HQ, on either a permanent or contract basis. What you’ll be doing In this role, you'll oversee the digital marketing strategy for four distinct brands across PPC, SEO, Display, Retargeting, Affiliate and Paid Social channels. Reporting into the Director of eCommerce, you'll have a direct team of 3 under you, external agencies and suppliers to manage as well as responsibility for a 7-figure budget. Driving trading performance growth and continually working to improve the return on digital investment, you will ensure the budget is maximised across all channels and new technologies are being utilised. Collaborating with internal teams including online merchandising, trading, studio and more, you will be measured on web traffic from digital channels, online conversion and ROI as well as market share and new customer outreach. What experience you’ll need to apply Detailed understanding of digital and in particular performance marketing. Track record of success in a fast paced environment. Strong head for numbers, able to pull and manipulate data from multiple sources to provide valuable insight. High level of proficiency and hands on experience in the following: Google Analytics, Adwords, Microsoft Excel. Effective management of external agencies is essential, experience reviewing these and running tenders would be desirable. Confidence to successfully manage and influence multiple stakeholder relationships. Experience managing and developing teams to their full potential, with a naturally collaborative approach. Ability to balance customer and commercials, with a results driven mindset. What you’ll get in return for your experience  This opportunity is open on both a permanent or interim basis (circa £70,000 / £300/day) with the right permanent candidate also receiving benefits package including 25 days holiday, pension and more.What's next?My client is looking to make a quick turnaround on this position, so please send through your CV ASAP for more details. 
  • 12th Nov

    Head of eCommerce (6-12m FTC)

    — Established B2C Retailer

    Circa £50k
    Successful multi-channel retailer.  Hands-on and strategic role. Opportunity to grow a team.  This is an exciting opportunity if you are an entrepreneurial individual who can work at both a hands-on and strategic level at pace. You will be joining a well-established and award-winning multi-channel retailer, and have the rare chance to shape strategy and build a team from the ground up.  What you’ll be doing  Reporting into the D2C Director, the Head of eCommerce will be primarily responsible for driving the brand’s website and marketplaces growth in the UK and future international eCommerce business.  This business is embarking on an exciting new phase of development, with an ambitious eCommerce growth plan anchored in a true multi-channel, customer-focused and international approach.  With that in mind, the business needs an experience, ambitious and commercially-minded Head of Ecommerce to take responsibility for  activities and the performance of all aspects of online trading. You will have direct management of Web Analytics, Online trade, Operations and development, whilst for Digital Marketing, Merchandising and Product Ownership you will work in partnership with the Head of Marketing, Merchandising Director and Tech Director, respectively.  What experience you’ll need to apply Previous experience in a B2C eCommerce trading or eCommerce Manager role.   Responsibility for P&L.  Strategic thinking – being able to define, agree and set a strategic plan. Implementation skills - being able to deliver activities and manage the business along a defined strategic path, i.e. owning site content, customer journey and commercial performance.  Commercial acumen – the ability to ‘trade’ and manage the business on a day-to-day basis. Communication and influencing skills.  Analytical acumen – strong numerical skills with experience in web analytics and reporting. Passion for digital trends and the eCommerce function itself Platform and third parties management experience. What you’ll get in return for your experience  This business has a unique culture, offering a sense of fun within a fast-paced and hard-working environment. Salary on offer is circa £50k. What's next?This is an urgent requirement so please get in touch with Rina on 01179 269 530 for more information.   
  • 8th Nov

    Recruiter - eCommerce & Digital Marketing

    — Come join us at ADLIB!

    £On experience
     Immerse yourself in the cutting edge eCommerce and Digital Marketing sectors.  Enjoy support from a B Corp certified business, internal L&D manager and dedicated marketing team.  Join a market leader with excellent career development opportunities and rewards. ADLIB is in growth mode. In our last financial year we grew headcount and sales by 30%, we’ve recently become the first recruiter of our kind to be awarded  the B Corp certification, we’re imminently launching an internal recruiter academy…….and it still feels like we’ve only just begun our journey. In line with this growth we’re currently hiring a Recruiter to join our established and successful eCommerce and Digital Marketing team. What you’ll be doing We’re seeking a Recruiter who’d love to work with multi-channel retailers & eCommerce platform providers, as well as pure play, online sales driven organisations.  We’re talking household brands and exciting independent online retailers, for whom you’ll be hiring the best eCommerce and Digital Marketing talent the market has to offer. Working across a variety roles including eCommerce Managers, PPC Specialists, Online Merchandisers and Social Media Executives, you’ll help these organisations boost their online growth.  As a 360 Recruiter, you’ll be tasked with driving our eCommerce proposition forward. Not only will you maintain all the good work done to date by getting close to our clients, understanding their businesses and delivering results, you’ll also play a key role in expanding our offering further afield. You’ll work hard to build your network, creating new opportunities, opening doors, immersing yourself deep into the sector and ultimately becoming a go to eCommerce recruiter across the South of England and beyond.   It’ll take hard work and commitment but you’ll have best in class recruitment tools, training, marketing and a supportive management team to help you achieve success. The reward and opportunity to develop your career at pace will be second to none.  What experience you’ll need 360 recruitment experience would be preferred or a strong background in sales, but if you can show a real passion for recruitment and the sector then we’d still love to hear from you. Effective internal and external communication skills are a given. You’ll need to be commercial, inquisitive and able to spot opportunities in everything you do. Demonstrable experience of working with systems and following processes that require with strong attention to detail, excellent time management skills and a solid work ethic. You’ll also need to align with our beliefs and commitments; we give a lot to each other and social enterprise & we are big believers in diversity and inclusion with dedicated internal resources that support our clients - this must be an integral part of the home you’ve been looking for. What you’ll get in return for your talents Expect an adult environment, a base salary in line with your experience and previous success, a good bonus structure, 26.5 days holiday (plus bank holidays), health scheme, seriously nice offices, ping pong, company lunches and drinks, End of Quarter events, & a social committee that ensures we're an inclusive bunch, (drinkers, non-drinkers, vegans, veggies & the rest - you'll be in good company). Most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way.   
  • 8th Nov

    Email Marketing Manager

    — Highly Reputable Brand

    Up to £36k
    Exciting opportunity for an Email Marketing Manager to join a reputable brand. Own strategy and manage large scale campaigns. Huge budgets to play with. A brand with a strong heritage in the South-West is looking for an Email Marketing Manager to drive acquisition, retention and ultimately revenue within a key business area. What you’ll be doing You'll manage the strategy, activation and measurement of email marketing campaigns with direct accountability for revenue targets, budgets and performance. Reporting into the Head of Performance Marketing, you'll be a key part of a dynamic team as they build upon their success with new tools and platforms. This is a fantastic opportunity to build upon a career in email and performance marketing, working for a leading B2C organisation. What experience you’ll need Extensive hands on experience with email marketing and automation across multiple platforms (incl Mailchimp, Silverpop, Adobe). A solid B2C background, from a fast paced and commercial environment. Knowledge of HTML coding. A basic understanding of other performance marketing channels (incl PPC, Social, Affiliates, SEO and Display). Strategic mind-set with the ability to see the bigger picture. Experience in AB and multivariate testing, as well as personalising and optimising content. Exposure to Adobe and Google Analytics is preferable. Confidence to successfully manage and influence multiple stakeholder relationships. What you’ll get in return for your talents There is a competitive salary on offer up to around £36k with additional benefits including generous holiday allowance, a bonus scheme and more. What’s next? Drop Hannah a line to hear the finer details on this one.
  • 7th Nov

    Online Merchandiser

    — Hugely successful eCommerce function

    Up to £25k
    Thriving eCommerce offering as part of a multi-channel setup.  Great online role for an eCommerce/Digital candidate.  Largest UK independent within their market.  As the largest independent brand in the UK for their market, this business is looking to add to their thriving eCommerce function. The Online Merchandiser role will involve optimising the look and feel of the website, in turn helping customers find what they need to drive conversions.  What you’ll be doing The eCommerce and Digital team here is around 10 people strong, consisting of a Head of eCommerce, Email Marketing Manager, Digital Marketing Manager and additional staff across the main channels. This role will slot between them and focus on ensuring the website is optimised effectively through merchandising – you’ll create promotional content, manage product categories, set up new products, ensure photography is optimal, conduct content reviews and more. The Online Merchandiser will need to have an amazing eye for detail, but also the analytical and creative mind-set to spot opportunities for improvements and offer up suggestions on how to implement these changes.  There is flexibility here to take on someone more experienced who is looking to work in a solid team, or a digitally savvy graduate looking to break into their first eCommerce role.  What experience you’ll need A working knowledge of content management / eCommerce merchandising systems.  Experience working in a fast-paced digital environment.  Able to work well with others as part of a close knit team.  Exceptional organisational skills and attention to detail.  Experience working for a retail company, ideally in a digital setting, would be ideal. An understanding of the visual merchandising process, and the value that brings. Passion and eye for design and aesthetics What you’ll get in return for your talents There is a competitive salary on offer of between £20-25k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a café onsite. It’s an environment the team love working in! What’s next?  Get in touch with Hannah to hear more about this one. 
  • 2nd Oct

    SEO Content Executive

    — Leading Pureplay retailer

    Popular eCommerce brand. .  Established marketing team.  Creative and innovative culture My client is a highly-successful eCommerce business in Bath with an enviable culture! They are on the look-out for an SEO Executive to support and deliver their SEO roadmap across a global portfolio of websites. This role will focus on the content-side of SEO, so if you are a talented content executive or copywriter with experience in keyword research and optimising content, this could be for you.  What you’ll be doing Day to day, you’ll manage and execute SEO strategies with the support of the SEO Manager. Your remit will include keyword research, optimising and re-writing content, content auditing and gap analysis, and working on a backlink profile analysis to deliver recommendations from an off-site point of view. You’ll also use web analytics tools to closely monitor SEO performance, delivering weekly reports on relevant KPIs.  What experience you’ll need to apply Experience in an SEO, content, or broad digital marketing role, with a good understanding of SEP best practice and principles.  Experience using Google Analytics and SEO tools such as Majestic, Screaming Frog, Stat, SEMrush, etc. is preferred. Understanding of Technical SEO auditing is a bonus, but training will be provided.  Excellent written English.  Proficient using Microsoft. An interest in digital marketing for eCommerce.  What you’ll get in return for your experience  Dependent upon experience, you’ll receive a salary of £25-30k, plus benefits: company pension scheme, healthcare cash plan, annual bonus scheme, cycle to work, tech scheme.  What's next?Send through your CV and get in touch with Rina for more information!  

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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