Digital Marketing Employability Workshops

ADLIB’s Marketing, Digital & eCommerce Recruitment team has been using their volunteering allowance to put together a series of Employability Workshops and guides to support students who’ve completed  government funded Digital Marketing Skills Bootcamps.

What are DfE funded Bootcamps and what is the Marketing, Digital & eCommerce team doing to have a tangible impact?

Skills Bootcamps are DfE funded training programmes designed to fill skills gaps in targeted sectors of the economy, which includes Digital Marketing. They run for up to 16 weeks. To be eligible, learners must be over 19 and have the right to work in the UK. We’ve decided to focus on Bootcamps available only to unemployed groups or those looking to switch to a career in Marketing without prior experience as these cohorts are most likely to include a mix of attendees from underrepresented backgrounds.

Our Employability workshops are tailored to the audience, but aim to cover the career paths available, salary bandings, CV writing, digital profiles and being searchable online, applying for entry-level roles, and interview preparation.

By helping people understand the rich career path available to them in the Marketing sector and helping them to package up their skills and experience in the right way, we hope to play a role in helping more people from diverse backgrounds enter the Marketing sector. From our experience so far, there is an amazing pool of future talent out there and all they need is an opportunity to get their foot on the career ladder.

Over the course of the last 12 months, we’ve partnered with DMA, UWE, Bath Spa University, and TechSpark and have delivered 15 workshops. It’s been a collaborative effort by the team and everybody has played their role, whether it’s putting the workshops and guides together or running the webinars and in-person workshops. It’s been a hugely rewarding experience and we’ve learned a lot in the process.

What’s next for the team and Employability Workshops?

We’re delighted to have been invited to support with workshops as part of Bristol Creative Industries’ city-wide internship programme.  The programme is aimed at Bristol-based young people aged 18-24 from an ethnic minority and/or from a low-income background who want to gain insight and experience in the creative industry. Bristol Creative Industries has partnered with Babbasa to create the scheme, which will see a number of the city’s most well-known creative companies offering six-month full time paid placements to applicants in roles covering advertising, marketing, design, animation and digital.

What’s really exciting about this programme is the number of entry -level opportunities that are being created. That’s 30 life-changing career opportunities being created in the Bristol area. Absolutely fantastic!

Through sharing a range of viewpoints, insights and stories as part of our True Diversity blog series, and through volunteering alongside other initiatives, we hope to have a positive impact in our sector. The more accessible a Marketing career can become, the quicker we will achieve diverse teams. If you are part of an initiative that you’d like us to include in our True Diversity Blog Series, or you’d like find out more about the work we’re doing as part of our own initiative, you can message me on

Written by

Head of Marketing, Digital & eCommerce

Agency & In-house Marketing

View profile

Tony Allen