Data Analyst (Marketing & CRM)

About Carterwood
Carterwood is a multi-award-winning market analysis data business dedicated to the social care sector. Our purpose is to supercharge decision-making for our clients by innovating our products, processes, and systems. Our core values – Do it right, Never stand still, and Be brave – guide everything we do, from delivering market-leading services and software to hiring, developing, and recognising our team. We believe in creating a collaborative, supportive environment where original thinking and innovation thrive.

Our team of specialists provides independent, expert analysis to help operators, developers, and investors make informed decisions within the elderly care home and retirement living sectors. Carterwood Analytics, our digital SaaS platform, delivers powerful tools for assessing market and trading performance. With continuous enhancements, our platforms provide our clients with high-level data that supports critical investment and commercial decisions across Great Britain.
As we continue to grow and expand into new markets, we remain committed to sustainability as a certified B Corp. We embed the principles of People, Planet, and Profit into our strategy, ensuring that our business is a force for good while we achieve our vision.
 
About the Data Analyst role
We’re looking for a hands-on Data Analyst with a background working in marketing & CRM insight projects to join our team on a maternity cover basis. This role sits in the data engineering team and is a blend of marketing analytics, CRM, and data, working closely with commercial, advisory and customer-facing teams to deliver meaningful insights that influence business decisions.
 
You’ll be responsible for analysing customer, campaign and commercial data, developing dashboards and reporting, and translating complex datasets into clear recommendations. This is a highly collaborative role where you’ll partner with stakeholders across the business to understand challenges, measure performance, and uncover opportunities for growth and engagement.
 
We’re looking for someone who enjoys getting stuck into the data, is comfortable working directly with stakeholders, and can confidently tell the story behind the numbers.
 
What experience you’ll need to apply

• Experience in a Data Analyst, Marketing Analyst, CRM Analyst or Insights Analyst role
• Strong SQL skills and confidence working with large datasets
• Experience analysing customer, campaign, CRM, marketing or behavioural data
• Experience building reports and dashboards using tools such as Power BI, Tableau, Looker or similar
• Experience measuring campaign performance and generating actionable business insights
• Ability to translate data into clear recommendations for non-technical stakeholders
• Experience gathering requirements and working directly with business users to solve problems
• Strong stakeholder management and communication skills
• A proactive approach and willingness to own insight projects from requirements through to delivery

Nice to have

• Experience working in CRM, loyalty, retention or customer analytics environments
• Experience with customer segmentation, audience analysis or customer lifecycle reporting
• Exposure to marketing performance, customer engagement or campaign measurement frameworks
• Experience using Python for analysis and automation
• Experience working alongside data engineering or analytics engineering teams

 
What you’ll get in return
A competitive salary of up to £40,000 (pro-rated) per annum. This is a part-time Data Analyst opportunity working between 22.5 and 30 hours per week across either 3 or 4 days. Carterwood offers genuine flexibility around working patterns and can accommodate school runs, caring responsibilities and other commitments where needed. During the first three months, you’ll typically spend 1-2 days per week in the Bristol office for onboarding and training. Following this period, attendance will reduce to approximately half a day to one day per week, ideally on a Monday and/or Tuesday.
 
What next?
We have chosen to work with our friends at ADLIB who are managing the recruitment process for Carterwood. As a fellow B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.
Please note that any candidates that approach Carterwood directly will be forwarded to ADLIB for consideration.
 
Inclusion and equality
Here at Carterwood, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.