Head of Marketing

We’re recruiting a Head of Marketing for an established B2B distribution business entering an exciting stage of growth. Historically sales-led, the business has built strong customer relationships and grown successfully without an established in-house marketing function. The next stage is about becoming more deliberate and structured in how it identifies opportunities, generates demand and converts them into profitable growth.

The Head of Marketing will connect marketing directly to customers, sales, pipeline and commercial performance, while building the marketing capability the business needs for its next stage.

What you’ll be doing
You’ll take ownership of the marketing strategy, stepping back to understand where the biggest commercial opportunities exist and turning those insights into a focused, practical plan.
You’ll identify priority markets, sectors and target customers, improve customer propositions and help communicate why customers should choose the business beyond product and price.

Working closely with the Head of Sales, you’ll improve how the business generates, qualifies and converts opportunities. You’ll assess lead quality and conversion, improve feedback between sales and marketing and create a more effective approach to demand generation.

You’ll also work closely with Supply Chain to identify opportunities emerging from supplier relationships and new product ranges. You’ll assess their potential, identify the right customers and markets and build targeted activity around the strongest opportunities.

As Head of Marketing, you’ll manage internal and external marketing resource, including providing direction to a marketer and external digital partners. You’ll improve campaigns, customer propositions, website journeys, sales materials and reporting, bringing greater consistency and commercial focus to the function.

Most importantly, you’ll create structure and focus without introducing unnecessary process. There are plenty of ideas and opportunities within the business; this role is about identifying which ones matter, bringing the right people together and making sure the best ideas are followed through.

What experience you’ll need to apply

• Strong B2B marketing experience within distribution, packaging, manufacturing, industrial products, wholesale, trade supply or a similar commercially focused environment.
• Experienced in a similar Head of Marketing position. 
• Evidence of delivering measurable commercial outcomes through marketing.
• Experience working closely with sales teams on pipeline, lead generation, propositions and conversion.
• Ability to identify and prioritise attractive markets, sectors and customer opportunities.
• Experience translating products, service and operational strengths into compelling customer propositions.
• Strong strategic judgement combined with the ability and willingness to deliver hands-on.
• Experience managing internal marketing resource and external agencies or partners.
• Confidence using customer, sales and market data to inform decisions.
• Comfortable creating structure and direction where a marketing function is still developing.
• Able to constructively challenge ideas, prioritise opportunities and bring stakeholders with you.
• Comfortable operating within a growing SME where priorities can evolve and resources need to be used effectively.

What you’ll get in return for your experience
A salary of up to £70,000 + bonus, alongside 25 days’ holiday plus bank holidays and other benefits. This is an opportunity to build something rather than inherit a finished marketing function. As Head of Marketing, you’ll join the Senior Leadership Team, report directly to the Managing Director and have genuine influence over the commercial direction of the business.The role is based in Powys and the business values face-to-face collaboration. A long-term commitment to at least one day per week in the office is required, with greater office presence welcomed.

What’s next?
If this sounds like your next role, please click apply with an up-to-date CV.