Paid Social Manager

We’re looking for an experienced Paid Social Manager for a well-known, disruptive, B2C brand at a pivotal stage of growth. This is a newly created role and will take ownership of the paid search strategy and drive significant customer acquisition growth.

This is an exceptional opportunity to lead paid social campaigns with substantial budgets (over £1m per month) whilst mentoring junior team members in a data-driven, high-performance environment. Paid Social is a critically important channel for the business, so we need someone who can hit the ground running.

This role requires hands-on experience managing large-scale Paid Social accounts across platforms such as Meta, TikTok, and Reddit (you don’t need experience across all of these, but if you do then even better!)

What you’ll be doing

• As Paid Social Media Manager, you’ll lead the planning, execution and optimisation of paid social media campaigns, working closely with the wider Performance team to drive brand awareness, engagement and acquisition through strategic paid social initiatives.
• Develop and execute comprehensive paid social media strategies aligned with marketing and business objectives across Meta, TikTok, and Reddit.
• Provide expert advice and influence to internal business areas, ensuring the most effective social media strategy is delivered across all touchpoints and customer segments.
• Manage end-to-end campaign setup, audience targeting, budget allocation and performance tracking, ensuring optimal spend efficiency and campaign effectiveness.
• Collaborate with creative teams to produce compelling ad creatives and messaging that resonate with target audiences whilst maintaining brand guidelines and regulatory compliance.
• Monitor and analyse campaign performance continuously, providing actionable insights and optimisations that drive improved ROAS and customer acquisition metrics.
• Stay ahead of platform updates, algorithm changes, industry trends and emerging opportunities in paid social, bringing innovative approaches to campaign management.
• Understand competitor activities across social channels, providing strategic insight and recommendations that strengthen our own social media campaigns and market position.
• Manage relationships with platform representatives and external partners, ensuring access to beta features and strategic support that drives competitive advantage.
• Provide coaching, guidance and mentoring to junior team members including Paid Social Media Executives, helping to develop team capabilities and performance.

Experience you’ll need

• The ideal candidate will be creatively strong, with a solid understanding of channel best practice, and equally comfortable working with numbers.
• As Paid Media Manager, you’ll be adept at analysing performance, optimising spend, and demonstrate clear commercial impact.
• Strategic thinking is essential, with the ability to develop and execute campaigns that align with broader business objectives and deliver measurable results.
• A genuine passion for all things social is essential.
• Strong stakeholder management skills are required.
• We are open to candidates from either a client-side or agency background, as long as they can communicate clearly, influence effectively, and build strong working relationships – demonstrating clear channel practice.

What you’ll get in return

On top of a competitive salary in the region of £50k-£60k, you’ll receive an extensive benefits package, bonus, a brilliant pension, flexible holiday scheme, hybrid working, private medical and much more.

What’s next

If you’re a Paid Social Manager looking to lead the paid social strategy in a dynamic, growing organisation, we’d love to hear from you.