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Introducing Natalie Minto, co-founder and Operations Director of The Onlii, a sustainable creative agency. With a corporate background in process improvement and procurement, Natalie brings fresh perspectives to agency operations. Since 2021, she’s championed diversity and invested in creative talent. Here she shares 5 things she’s learned and her thoughts on role models.
I’m Natalie, the co-founder and Operations Director for a sustainable creative agency called The Onlii. We set the agency up in 2021 and achieved B Corp certification in May 2023.
Prior to starting the agency with my co-founders (who have lots of experience in creative agencies) I had never worked in an agency before but I actually think it’s an asset as I view things in a different way and feel like I bring a fresh pair of eyes and point of view.
I also have a lot of transferable skills as prior to joining The Onlii I worked on projects and programmes for a number of large organisations within the private, public and third sector. My career prior to The Onlii was very corporate with a focus on new processes and procurement, which all help me in my current role. This has helped me to put to put the foundations in place for The Onlii and enabled the Creative and Client Services teams to do what they do best.
One of the key things I’ve focused on since setting up The Onlii is investing in our workforce and creative talent.
As part of our core values we focus on 7 of the United Nations Sustainable Development Goals, including “Gender Equality” and “Reduced Inequalities”. So I’ve been learning about the lack of diverse talent within the creative industry. Which has led me to reach out to organisations like Black Girls In Design and Women in Design, to understand how we can bring on board future generations of creatives at The Onlii and across the industry as a whole.
I think that role models are important as they can offer critical advice and at time provide you with a blueprint for a scenario that you might be facing in your work or personal life.
They can also help when you are not feeling at your best for e. g. if you are feeling anxious or if imposter syndrome is kicking in.
I have been fortunate enough to have some great role models over the years who have always been happy to offer advice or support and they’ve helped me become the person I am now.
If you’re inspired by the stories and wisdom shared in our ‘Women In Design’ series and would like to contribute your own experiences, we’d love to hear from you. Creatives at all levels, please email Olivia and your story could be the next we feature.
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