Customer Data jobs and careers
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.
Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Modelling Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist - Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Senior Insight Analyst
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.
Our Data recruitment team
Our latest Data jobsSearch all jobs
— Join one of the largest academic publishers in the World.Location:OxfordSalary:Up to £40,000Be a key figure in deriving insight from a global academic data stream Develop genuinely interesting customer segmentation insight Work on new and engaging projects from start to completion What you’ll be doing: You will be a key figure in deriving insight from the largest data stream flowing from global academic sales. This a massive reservoir of incoming data so you will be comfortable working with this amount of volume. The dashboards you create will be shared with stakeholders globally and will help drive forward their data-focused strategy. This will be a hands-on analytics role with the opportunity to have a real impact on the business. What experience you’ll need to apply: Be very proficient with Alteryx (essential) A very good working knowledge of SQL Salesforce familiarity Experience using at least one of the following data visualization platforms: Tableau, Power Bi, QlikView. An ability to be creative and derive meaningful insights from available data What you’ll get in return for your experience: Salary up to £40,000 but could pay higher for the right candidate. A generous benefit package Join a very good data team that helps train people up Opportunity to support personal development, they have helped people through their Alteryx courses A fantastic company culture What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail.
— One of the largest and most established Financial Services in the Gloucestershire area.Location:CheltenhamSalary:Up to £35,000Great opportunity for an analyst with a passion for marketing. Have fun with a creative outlet in doing dashboarding for senior stakeholders. Support meaningful business decisions from your insight. What you’ll be doing: You will work closely with a growing Digital Transformation team and other senior stakeholders to help maximise marketing channels. You will primarily be utilising analytics tools and data visualisation platforms to create insightful dashboards. All in all, you will be key to the continued growth of this already successful department. What experience you’ll need to apply: Google Analytics and Tag Manager. Advanced Excel. Data visualisation experience in either Google Data Studio or Tableau. Experience with Python would be beneficial although not essential. SQL would also be used in the role. What you’ll get in return for your experience: This is a junior role and as such salary would be up to £35,000. Join a highly sociable and welcoming team. A good benefits package with a really good scaling pension. The office has excellent facilities including a gym. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail.
— The industry-leading digital printing agency with distribution across every continentLocation:LondonSalary:Up to £65,000Join one of the most progressive company cultures which can be seen. Work with industry-leading data professionals, coming from Google, FB, and other huge brands. Handle some genuinely interesting data and unique projects. My client, a leader in its field, is looking to expand their data team and this is an excellent opportunity to join a forward-thinking organisation and work with some very talented colleagues. What you’ll be doing: As a data analyst at this company, you will have the opportunity to work closely with Project Managers to design and optimize data clarity utilising visualisations tools and strategy. You will utilize databasing languages to manage and manipulate a wide variety of data streams. You will also be key to the evolution of the team and the strategic focus moving forward. What experience you’ll need to apply: Very good knowledge of SQL and database systems. Proficiency in Excel is essential. Tableau experience is going to be essential. Experience with utilising Python for a commercial purpose would be highly beneficial. What you’ll get in return for your experience: Salary would be up to £65,000 depending on experience. There is a very good benefits package with many great perks. You will work in a very Data-driven environment. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail.
— This is one of the main authorities and key economic on UK tourism.Location:LondonSalary:£25,000 to £35,000Work for a tourism authority which has been voted as the World’s leading in its history. Work as part of a team that directly contributes to the success of UK tourism. Set for a record-breaking year in 2020. What you’ll be doing: You will be working in the Analytics team and closely with the Head of Global Analytics to derive insight from a rich data repository to aid in the company's focus on driving UK tourism. This will involve working to ensure data is properly handled, interpreted, and the feedback is effectively delivered back to key stakeholders or decision-makers. What experience you’ll need to apply: You will need to be comfortable using SPSS, R, or MatLab to perform statistical analysis. You will be proficient in Excel. SQL scripting experience. Experience using Google Analytics, Tag Manager, Adwords and Search Console would be very beneficial. A 2:1 in a numerate or research-based subject. Experience in Tableau is very advantageous. Other visualization tools would also be helpful. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable. What you’ll get in return for your experience: £25,000 - £35,000 depending on experience. You will get to work with part of a very well-managed team that is looking to grow. The role will be based in Central London. A good and flexible benefits package. Chances to travel across the Country and sometimes Internationally. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail.
— Global leaders in data-driven consultancy from inception through to strategic vision.Location:London, or RemoteSalary:£30,000 to £65,000Work on highly engaging projects which always provide dynamic experiences. Join a massively successful company with plenty of creative minds. Work in client-facing environments to see the practical outcomes of your work. What you’ll be doing: You will be working in an analytics first environment to help garner the highest possible value from the data presented by clients. You will get the chance to work with flexibility, sometimes implementing technical solutions and sometimes commercial ones. Pool together resources and the support of other consultants to build large and rewarding projects. What experience you’ll need to apply: Proficiency in writing SQL to handle and manipulate data. ETL experience for data migration. Experience in Tableau (other data visualisation tools would be considered). BI analytics tools: Oracle/Hyperion, Cognos, Qlik, etc. Big Data: Cloudera, Hadoop, AWS, Azure, etc. ETL tools: Alteryx, SSIS, etc. Warehousing tools: Teradata, Netezza, Oracle, SAP. It is important to recognize that not all of these tools are necessary but a selection from each bracket would be advantageous. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable. What you’ll get in return for your experience: Multiple salary bands available: Senior would be up to £65,000. Mid-level would be up to £45,000. Juniors would look at £30,000+. A competitive benefits package. The chance to work on many interesting projects. Very good flexibility across geographic locations and remote working. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail.
— A dominant online retailer with the largest online profiles in the UK.Location:LondonSalary:£30,000 - £40,000The company has been dominating the online retail market in its niche for 20+ years. Recently involved in a high-value merger to expand their presence. Amazing data reserves and a rich well to pool from if you like interesting analysis. What you’ll be doing: You will be drawing from a rich well of data and incoming streams to derive insight into the company initiatives. You will be working with the customer in mind and trying to understand the most effective way to communicate the company’s product. Working across a large team with stakeholders at multiple levels will allow strong communicators to progress quickly within the business. What experience you’ll need to apply: Preferably you will have experience within the retail sector. You will be comfortable writing SQL script to communicate with Oracle & BigQuery databases. Experience in Tableau would be highly advantageous. Highly competent in Excel. A curiosity into human nature and commercial Psychology. A minimum of a 2:1 in a numerate or research-based degree. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable. What you’ll get in return for your experience: Salary will be looking between £30,000 - £40,000 depending on experience. A nice benefits package with a considerable employee discount. The office location would be commutable from most of Central and North London, or Hertfordshire. Work as part of a highly effective and expanding team. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail.
— Media, Tech, GamingLocation:BristolSalary:Up to £35kGlobal, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will focus on supporting the digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics. What experience you’ll need It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. You’ll be highly analytical with a numerical mind-set. Ability to work independently and juggle multiple projects at any one time. Keen interest and strong knowledge base in digital marketing. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
— Global Games DeveloperLocation:BristolSalary:£35000 - £45000Join an international games developer building out a new team in Work with some globally known brands. Modern technology, flat structure and amazing benefits. I’m working with an impressive media and tech company with a focus on mobile gaming who are in the process of relocating their digital acquisition team from the US to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doingYour role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your digital acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long lasting relationships. What experience you’ll need to apply• At least 2 years experience in a similar role. • Statistical programming experience with R or Python.• The ability to pull data from SQL databases as well as visualize it with a tool like Tableau or Power BI.• Understanding of pricing online media (CPA, CPM, CPC).• Comfortable managing large marketing budgets. • Strong digital acquisition skills across multiple channels.• Passion for mobile games would also be beneficial. What you’ll get in return for your experience There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35K - £45K. Not only will you be a part of a brand-new team in modern offices, you’ll also be entitled to a performance related monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution, share options and more. What's next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest.
Data case studies
Alistair Rogers, Data Scientist
- Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
- While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
- We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
- Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm.
"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."
Alistair Rogers, Data Scientist
Two niche hires in record time
- SunLife are a financial services company and one of the largest life insurance companies in the world.
- As part of a small restructure, they were looking to expand their Performance Optimisation team, by adding two analysts.
- Low quality of applications and scarcity of top analytics talent can make finding specialists extremely difficult.
- By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience, resulting in SunLife making two great Performance Analyst hires.
“ADLIB helped Sunlife hire two great analysts in record time , who are already embedded in to the team and delivering great pieces of work.”
Billy Mohan, Digital Performance Manager at SunLife