Customer Data jobs and careers
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.
Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
Econometrician
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist - Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.
Our Data recruitment team
Mia Impey
— RecruiterDiversity & Inclusion
Alex Cosgrove
— Principal RecruiterData, Insight & Analytics
Savannah Smith
— Senior Contract RecruiterData, Insight & Analytics
Adam Kamal
— RecruiterData Science & Machine Learning
Scott Rogers
— RecruiterData Engineering & DevelopmentOur latest Data jobs
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new App User Acquisition team. Amazing benefits on offer. I’m working with an impressive team of mobile gaming developers who are in the process of relocating their user acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world-class games. What you’ll be doing As App Marketing Manager, your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your user acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long-lasting relationships. What experience you’ll need Extensive experience with app user acquisition marketing. Well versed in user funnel analysis and user profiling. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. Strong analytical skills – exposure to Python, SQL and Tableau would be ideal. It goes without saying you’ll be self-motivated and results orientated with first-rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Passion for the gaming industry would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your digital acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long lasting relationships. What experience you’ll need Strong digital acquisition skills across multiple channels. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new and exciting team in modern offices, but you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will focus on supporting the digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics. What experience you’ll need It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. You’ll be highly analytical with a numerical mind-set. Ability to work independently and juggle multiple projects at any one time. Keen interest and strong knowledge base in digital marketing. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Great opportunity to work on a global household name account. Bring your excellent Adobe Campaign skills to the table. Amazing team and working environment. Excellent opportunity to join a growing and innovative customer data and marketing agency who work with some amazing global clients. What you’ll be doing The successful Campaign Manager will work on the biggest account for the agency. The brand is a truly global household name and is one of the first in its sector to start to use truly data driven marketing practices. They need a Campaign specialist with strong experience of implementing, configuring and using Adobe Campaign's extensive features to execute and measure campaigns for their client. The account the Campaign Manager will work from the outset with this client on a large scale project and then transition into supporting this client with each marketing campaign they go with. What experience you’ll need to apply Solid experience in data driven marketing. SQL, HTML & Javascript skills to select and execute the campaigns. Experience of configuring, implementing and using Adobe Campaign. Internal or external customer relationship management skills. Adobe Campaign certification ideal. What you’ll get in return for your experience A competitive base salary of between £40K - £50K (dependent on experience) plus benefits. Working on one of the worlds most well known brands.
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Join an international games developer building out a new team in Bristol. Work with some globally known brands. Modern technology, flat structure and amazing benefits. I’m working with an impressive media and tech company with a focus on mobile gaming who are in the process of relocating their digital acquisition team from the US to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doingYour role will focus on supporting the data side of this company’s digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics.You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. What experience you’ll need to apply• A degree from a technical or numerical field (e.g. Maths, Science, Computer Science or Business). • Statistical programming experience with R or Python• The ability to pull data from SQL databases as well as visualize it with a tool like Tableau or Power BI.• Communication skills are key in this one as you’ll be interacting with people across the business as well as stakeholders outside of it. • Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables.• An interest in both Digital Marketing and Data Analysis would be perfect. • Passion for mobile games would also be beneficial. What you’ll get in return for your experience There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand-new team in modern offices, you’ll also be entitled to a performance related monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution, share options and more. What's next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest.
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Join an international games developer building out a new team in Work with some globally known brands. Modern technology, flat structure and amazing benefits. I’m working with an impressive media and tech company with a focus on mobile gaming who are in the process of relocating their digital acquisition team from the US to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doingYour role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your digital acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long lasting relationships. What experience you’ll need to apply• At least 2 years experience in a similar role. • Statistical programming experience with R or Python.• The ability to pull data from SQL databases as well as visualize it with a tool like Tableau or Power BI.• Understanding of pricing online media (CPA, CPM, CPC).• Comfortable managing large marketing budgets. • Strong digital acquisition skills across multiple channels.• Passion for mobile games would also be beneficial. What you’ll get in return for your experience There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35K - £45K. Not only will you be a part of a brand-new team in modern offices, you’ll also be entitled to a performance related monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution, share options and more. What's next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest.
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Join an international games developer building out a new team in Bristol. Work with some globally known brands. Modern technology, flat structure and amazing benefits. I’m working with an impressive media and tech company with a focus on mobile gaming who are in the process of relocating their digital acquisition team from the US to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doingThis role will allow you to learn the ropes of this company’s digital acquisition strategy and assist with growing their user base across an exciting portfolio of games. You will join a team of specialists and it will allow you to dive into both the marketing and data sides of the business. You’ll be looking into the data generated by their marketing activities with the goal of finding trends and insights that can be conveyed to the rest of the team to deliver value to their strategies. You will also get stuck in helping to run advertising campaigns end to end via Facebook & Google.This is a broad role that will let you get stuck in with a wide range of tools and technologies. What experience you’ll need to apply• A degree from a technical or numerical field (e.g. Maths, Science, Computer Science or Business). • Some statistical programming experience with R or Python• Advanced Excel/Google Sheets skills (think pivot tables, VBA & macros)• Previous experience using Data Visualisation software like; Tableau, Power BI or QlikView• Be able to query SQL databases• Be able to show your problem solving and analytical skills.• You should be able to work well both in a team or on your own• Passion for mobile games would also be beneficial. What you’ll get in return for your experience There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25K - £30K. Not only will you be a part of a brand-new team in modern offices, you’ll also be entitled to a performance related monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution, share options and more. What's next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest. If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest.
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Help this great charity formulate their data strategy. Have a real impact by supporting their move to advanced BI, predictive analytics and more. Bring your knowledge of data technology and solutions. Excellent opportunity to come and shape the data strategy and move this charity to being data driven and utilising their data in an effective way. What you’ll be doing The Chief Data Officer will have full ownership of the data strategy for this charity. They are looking for someone who can bring a mixture of skills and experience across data strategy, data governance, data technology, predictive analytics and business intelligence. This is an excellent opportunity to really make a material difference for a leading charity for a great cause. They have some great ideas on what they want to do but they need an experienced data professional to help them on their journey. What experience you’ll need to apply Solid experience across data governance, data strategy and predictive analytics. Excellent ability to influence senior stakeholders and gain buy in for major change. Experience managing a mixture of data professionals including business intelligence specialists and data scientists. Solid experience with CRM systems. Experience in the charity sector is a nice to have. What you’ll get in return for your experience A competitive salary of up to £74,000, dependent on experience, plus benefits package and an overwhelming sense of doing a great thing for a great charity. What’s next Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
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Excellent opportunity to work with a company with a global reach. Become an expert in the global telecoms industry. Join an innovative company with a unique product & service. This innovative research agency is expanding as they have taken on some new clients. They are looking to add 2 Insight Analysts to their Research Team. What you’ll be doing Working in a team of research specialists, you will be using various research tools, surveys as well as telephone interviewing people and businesses across the world within the Telecoms industry. You will be responsible for gathering information as well as presenting this back to clients globally. What experience you’ll need to apply Experience of working with syndicated research data Strong Excel & PowerPoint experience Client facing experience or confident communication skills to be able to present to clients Project Management experience nice to have Understanding of surveys and how to analyse the results Strong ability to tell a story from data What you’ll get in return for your experience A competitive base salary of between £40K - £50K (dependent on experience) plus a great benefits package. Amazing working environment with some great people What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
Data case studies
Candidate Experience
Alistair Rogers, Data Scientist
- Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
- While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
- We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
- Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm.
"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."
Alistair Rogers, Data Scientist
SunLife
Two niche hires in record time
- SunLife are a financial services company and one of the largest life insurance companies in the world.
- As part of a small restructure, they were looking to expand their Performance Optimisation team, by adding two analysts.
- Low quality of applications and scarcity of top analytics talent can make finding specialists extremely difficult.
- By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience, resulting in SunLife making two great Performance Analyst hires.
“ADLIB helped Sunlife hire two great analysts in record time , who are already embedded in to the team and delivering great pieces of work.”
Billy Mohan, Digital Performance Manager at SunLife
