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Customer Data jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.

Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist - Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
 Is it right for me? The skills it takes...
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.


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  • 17th Sep

    Insight Assistant

    — Exciting Organic Organisation

    Amazing, sustainable and growing ethical brand, based in the award-winning Bristol office. Fantastic learning opportunity and career path. 6-month fixed-term contract, 4 days a week. This is an exciting time to join this amazingly ethical company that are making a change with their products. This is an opportunity for either a recent graduate or someone looking for business development work experience.What you will be doing You will provide support to the Business Development and Insight teams, as well as in-market Country leads. Both assisting and leading on small projects that support expansion and transition to the operating model, you will also support the day to day running of international businesses. What skills you will need You are on a path of conscious living and understand your role in the world and your impact on it - you’re inspired to be an active part of the solution for our future. An excellent and engaging communicator, you’ll also be a great team player who enjoys working collaboratively with internal and external partners. With an eye for detail, and a good analytical approach to data, you’ll be able to work simultaneously on a variety of different projects and workstreams. With an enthusiastic and positive approach, you’ll use these qualities to get the most from the placement. What you will get in return Experience being a part of a business that strives for change and global health. Work in an amazing office environment. Gain experience across multiple business areas including insight analysis. Admin and business development support. Work with conscientious and mindful colleagues. Living wage. How to apply If you’re intrigued and excited by what you’ve read so far, then do get in touch with me to speak further about this exciting opportunity, apply now! Feel free to call me on 0117 926 9530 or email me on
  • 17th Sep

    Insight Manager

    — FTSE 250 company

    £45,000 - £50,000
    Excellent opportunity to work for a FTSE 250 firm in a central Bristol location. Support the growth of Insight Analysis. Join an innovative and forward thinking company.             My client is moving to becoming more data-driven and are looking for an Insight Manager to cover Customer and Employee Insight. What you’ll be doing Working alongside the Business Intelligence team, HR & Customer Experience teams and an external agency, you will develop surveys, frameworks and NPS processes to become the voice of the customer and employees within the organisation. You will be analysing data provided by the internal teams and surveys by the agency and will be telling stories with this data to allow the organisation to improve. What experience you’ll need to apply Experience of quantitative and qualitative research. Experience of developing Customer Insight processes. Solid understanding of NPS. Understanding of surveys and how to analyse the results. People Management experience preferred. Strong ability to tell a story from data. What you’ll get in return for your experience  A competitive base salary of between £45K - £50K (dependent on experience) plus a great benefits package. Amazing working environment with some great people. What’s next? Please get in touch with Alex or Simone with an up to date CV today. Don’t hesitate to call /email to discuss the finer details.We look forward to hearing from you. 
  • 10th Sep

    CRM & Data Manager

    — Successful EdTech Business

    Opportunity to join a company that is going through a period of sustained growth. Chance to own the CRM strategy and build something new Competitive pay and benefits package A unique organisation within the education tech industry is opening its doors to appoint a talented and technical CRM Manager on a permanent basis. This is your opportunity as a CRM specialist to take the lead on end-to-end, right from the implementation and migration to a bespoke CRM, through to data management and storage, campaign planning and selection, execution and analysis. Working as part of the marketing team, you’ll use the power and value of data to facilitate highly targeted campaigns which drive ROI across existing and prospective customers. This is a complex organisation in that there are several brands within the Group, and therefore you’ll be used to working with a wide range of customer data. What you’ll be doing Sitting in the Marketing function, you will be the go-to person for all things CRM. Given that this organisation is in the midst of migrating to a new CRM platform, you’ll have had exposure to CRM migration/implementation in the past, as you will often be the point of contact for questions relating to the architecture of the platform. However, we’re not looking for a CRM architect or developer; we’re looking for someone who can bridge the gap between the technical elements of what goes into a CRM, to ensure you can use this information for marketing campaigns! It’s therefore preferred if you’re coming from a marketing data background. What experience you’ll need to apply: Demonstrable experience in a CRM/marketing data role Technical understanding of a CRM platform Excellent stakeholder management skills Campaign management experience Experience in developing CRM strategies Ability to work autonomously What you’ll get in return for your experience You’ll be rewarded with a generous salary and benefits package, as well as the opportunity to join a hugely successful business in the tech industry! There’s also plenty of career progression on offer here! What’s next? Get in touch with Stacey @ ADLIB for more info. Stacey is available on 01179 269 530, or    
  • 5th Sep

    Insight Analyst

    — Leading Financial Services firm

    up to £45,000
    Excellent opportunity to work for a leading financial services firm Join at a time where the team is growing massively  Working with Data Scientists  Excellent opportunity to join a growing and quantitative marketing analytics team for a market financial services firm. Amazing opportunity for anyone looking to gain experience of working alongside data scientists.  What you'll be doing? The successful Customer Insight analyst will work within the Data and Insight team and will immerse themselves in their customer data to ensure that the most is being made from all the customer data existing in the company. This role will be varied and the Customer Insight Analyst will work alongside data scientists, supporting them with segmentation, propensity modeling and more.  The Customer Insight Analyst will gather data requirements from key stakeholders and use a variety of systems to provide strategic recommendations to the marketing department.  What experience you'll need to apply? Degree in Mathematics, Sciences or any other numerate subjects (STEM). Experience of statistical modeling using one or multiple of R / SPSS / SAS / STATA / Python / MATLAB. Excellent SQL skills. Minimum of 2 years of experience working within a data-driven marketing function.  Strong communication skills.  What you'll get in return for your experience A competitive base salary of between up to £45K (dependent on experience) plus a great benefits package and bonus. The opportunity to work supporting a Data Science team and excellent progression opportunities.Working for a market leading financial services firm. What's next? Please get in touch with Simone with an up to date CV. Do not hesitate to call or email to discuss in more depth.   
  • 27th Aug

    Football Data Analyst

    — Digital Agency with high profile sporting clients

    £30000 - £40000
    Grow your career at a successful agency located in central Bristol.  The opportunity to work with some of the biggest brands in sport. Really unique opportunity with a supportive and sociable team. Have you always wanted to work in an agency providing insights and actionable recommendations to a number of high-profile sports clients? If so, this is the perfect role for a Data Analyst looking to make the move into a role using data to reach a global audience. What you’ll be doing You’ll be working with a range of systems and sources to extract and cleanse clients’ data and see where you can bring actionable recommendations to the table. Using this data you’ll be involved in the design and creation of dashboards as well as visualizing data to identify key trends and insights. You’ll then be involved with the communication and presentation of these insights to high profile stakeholders.This is a broad role with the chance to get stuck in with a range to tools and technologies while dealing a lot of high profile names in the world of football. What experience you’ll need to apply•    A keen interest in sports (especially football).•    Experience with a statistical language like Python, R or SAS•    Previous experience using Data Visualisation software like; Tableau, Power BI or QlikView•    Advanced Excel skills (think pivot tables, VBA & macros)•    Be able to query SQL databases•    You should be able to work well both in a team or on your own•    Degree educated in a data or numeric field  What you’ll get in return for your experience  The salary on this one is up to £40K (depending on experience) as well as the chance to work with global clients like FIFA and UEFA. There are some great benefits as well like, a great autonomous working environment, flexible working hours and a supportive team.  What’s next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest. 
  • 22nd Aug

    Data and Analytics Manager

    — Not for profit organisation

    From £44,000
       Join a large established not for profit organisation.  An exciting new opportunity to make a difference. Amazing office space. I am looking for a Data and Analytics Manager to join an established not for profit brand in the heart of Swindon. Joining this fantastic organisation, you will be responsible for the strategic development of their databases and develop data-driven insights in order to plan, organise and improve marketing activity.   What you’ll be doing? You will be a member of the CRM department, managing a small team of analysts. You will be working alongside other teams to manage the direct marketing agency to deliver actionable insights. You will be undergoing campaign planning and forecasting as well as being in charge of digital campaigns. You will need to have strong analysis experience as you will be required to run complex analysis and present technical presentations and reports to senior non-technical agencies. Customer segmentation is a key part of this role, you will need to be able to segment customer data and develop predictions to ensure the success of campaigns. This organisation wants to be more data-driven with their decision making, so this would be a fantastic opportunity for a data-driven analyst so you can really make your mark on the role and influence the entire business.   What experience you’ll need to apply? Excellent Data Analysis background. Customer segmentation experience. Propensity modeling experience. Strong data visualisation experience.   Advanced knowledge of Excel and PowerPoint. Statistical packages; SAS and or SPSS/WPS. Have an understanding of Marketing.   What you’ll get in return for your experience Not only is there a competitive salary of up to £44,000, but you will also receive personal life cover and a generous pension scheme. What’s next? Interested? Apply now or call me on 0117 926 9530 Alternatively, email me on  

Data case studies

Candidate Experience

Alistair Rogers, Data Scientist

  • Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
  • While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
  • We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
  • Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm. 

"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."  

Alistair Rogers, Data Scientist


Two niche hires in record time

  • SunLife are a financial services company and one of the largest life insurance companies in the world.
  • As part of a small restructure, they were looking to expand their Performance Optimisation team, by adding two analysts.
  • Low quality of applications and scarcity of top analytics talent can make finding specialists extremely difficult.
  • By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience, resulting in SunLife making two great Performance Analyst hires.

“ADLIB helped Sunlife hire two great analysts in record time , who are already embedded in to the team and delivering great pieces of work.”

Billy Mohan, Digital Performance Manager at SunLife

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