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Customer Data jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.

Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist - Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
 Is it right for me? The skills it takes...
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.


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  • 14th May

    Digital Analyst

    — A market leading Media company with global outreach.

    Get access to rich data pulled from multiple platforms and over 19 million individuals. Be the first holder of a new post and shape your destiny as you progress within the business. A very generous salary and benefits package for a position at this level. Our client is a market leading Media company with global outreach in the “specialist interest” niche. Amongst other areas, if you have ever planned a wedding or enjoy learning the particulars of a craft you would have encountered the brand before. With a global outreach spanning multiple demographics, you will have access to some of the richest data in the publishing sector. This is also a new role which will allow for you to shape it in your image.  What you will be doing This role will involve working in the “Subscriptions & Personalisations Team” where you will be set the objective to improve the overall user experience across multiple brands. As a Digital Analyst it will be your responsibility to analyse the plethora of available data and report it back to the product developers, content strategists, and finance planners. You will work closely with the Subscription & Personalisations Director on the marketing and strategizing side of matters. You will also work closely with the Data team when analysing (A/B, MV, and any other appropriate models).  Useful Experience •    Ability to query, cleanse, and combine large data sets. Also, source and curate 3rd person data. •    Monitor analytics and provide insight in the form of visualisations (Power BI, Tableau, etc). Equally as confident in presenting to a team. •    A/B and MV testing experience which can be applied to product development. •    Google Analytics, GTM (Google Tag Manager) and Azure experience.•    Optimizely or Google Optimise will be an essential requirement. •    Confident manipulating data with SQL.  •    An active interest in publishing media and marketing analytics would be advantageous.  What you will get in return for your experience This position is offering up to £50,000, with the possibility of a small leverage for an exceptional candidate. There is a truly collegiate culture which can be seen by the incredibly high staff retention in the data team. There is a generous benefits package including a season ticket allowance, generous holiday, and continual social events for the team. This is an exciting role which will be the first in this team, meaning there is an excellent opportunity for someone to shape this role as they progress. The opportunity for progression is excellent because of this.  What’s next Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail. 
  • 14th May

    Senior Marketing Analyst

    — Friendly Insurance Firm

    Up to £45K
    Work for a fast growing Insurance firm in a brand new role.Have a real impact by shaping the role as you see fit.Amazing working environment and friendly culture. This is a great chance to join a fast growing business with an amazing working culture. Working between the Marketing and Business Intelligence teams you will be exposed to multiple teams in the business and regularly will report to the Strategy Director.  What you’ll be doing  You will be the main Data Analyst for Marketing working as part of a larger team of Data Analysts experts who are delivering high quality insight analysis across a range of business areas.This is a nice, broad role analysing all marketing activities across the business including online and offline channels, customer data and more.  What experience you’ll need to apply Experience of marketing data analysis or customer insight analysis in a commercial setting Solid experience of Google Analytics, Adobe Analytics or similar tools. Excellent MS Excel skills Excellent communication skills Data Visualisation and dashboard building skills (Power BI / Tableau / QlikView / QlikSense)  What you’ll get in return for your experience   A very competitive salary of £35,000 - £45,000 (dependent on experience) an excellent benefits package and an annual bonus What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
  • 12th Apr

    SQL Developer

    — Financial Services Institution

    Up to £45k
    Excellent opportunity to work for a fast-growing financial services firm in Bournemouth. Gain wider experience looking at customer data, internal business data and financial reporting data. Join an innovative and forward-thinking company.  Joining the Analytics Team at this friendly financial services firm, you will be given the chance to grow and get exposure to a wide range of customer, internal business, operational data and financial data. What you'll be doing As the SQL Developer working as part of the wider Analytics Team, you will use your SQL skills to answer business questions. You will be working with the MS suite and Visual Studio to manipulate data, take data from multiple sources and then provide it to the data analysts. You'll have plenty of interactions with Senior Managers in this business across the different areas and departments to support them with their data needs.  What you'll need to apply Minimum 2 years’ experience with SQL  Good working knowledge of Excel Visual Studio experience preferred SQL Server experience desirable Object-orientated language desirable What you'll get in return for your experience A great salary of up to £45,000 DOE plus a great benefits package and a bonus. What's next Please get in touch with Scott with an up-to-date CV today. Don't hesitate to call/email to discuss the finer details. 
  • 10th Apr

    Online Trader

    — Successful UK Retailer

    Leading, independent UK retailer. Great opportunities for career progression. Thriving eCommerce team. This hugely successful, multi-channel retailer is going from strength to strength, and the eCommerce team in particular is growing at a good pace, providing you with the opportunity to expand your digital skills and progress your online trading career. What you'll be doing This role sits within the Multichannel team and the Online Trader is responsible for delivering against revenue targets and KPIs in all online trading related tasks. Additionally, you will be responsible for the maintenance and growth of single product categories, and ultimately maximising sales across all digital channels. Working closely with the Buying, Merchandising and retail teams you will maximise sales and enhance the product offer. With your strong commercial awareness, you will have a good understanding of online and multichannel buying behaviour and the competitive landscape, which will enable you to develop and optimise the customer experience. You will own the day to day trading for a specific product category, maximise and deliver commercial performance against revenue and margin targets using web analytics data on traffic, conversions and order value to drive actionable insight and measurable improvements. Ensure you meet category targets for sales, conversion, basket abandonment and average order value.You'll liaise with the tech team on the development of the trading and CRO testing plan for your category. Measuring and analysing sales and category performance on a regular basis with a focus on development to the website and product merchandising techniques and promotions.What experience you'll need to apply Experience within a similar eCommerce role is advantageous. Commercially-minded with a Trading mentality. Numerate with good analytical skills. Excellent attention to detail and good time management skills. Familiarity with online trading tools and technology would be a bonus (used for website merchandising and management). Strong Excel skills are preferred. A passion for retail and eCommerce.  What you'll get in return for your experience  A competitive salary and benefits package including 28 days paid holiday rising with service to 33 days (inclusive of bank holidays), an opportunity to develop and grow with the business and generous product discounts. What's next?This is an urgent requirement, so please send through your CV and get in touch with Marlie ASAP!
  • 29th Mar

    Insight & Engagement Manager

    — Large Government Organisation

    Insight & Engagement Manager – Large Government Organisation – Bristol Brand new team and business project. Offices based in Central Bristol. Leading Market Research for the organisation. My Client is a well-known public sector organisation looking for an Insight & Engagement Manager to gather, analysis and report on their large customer base. What you'll be doing Reporting into the Head of Insight you will work closely with key stakeholders to understand the priorities of the business enact change and help bring the voice of the customer to the attention of the business department heads and stakeholders. You will be the market research lead, looking at customer data, focus groups and public events, pulling in information to then analysis and understand key trends across the organisation. What experience you'll need to apply Experience working in a Customer Insight or Market Research role. Solid data analysis experience. Quantitative and qualitative research methodology experience. Strong stakeholder management and communication skills. What you'll get in return for your experience A salary paying up to £44k depending on experience, with  plenty of company benefits including 14% pension contribution. What's next? Please get in touch with Alex for more information, on 01179 269 530.
  • 29th Mar

    Senior Marketing Analyst

    — Leading Insurance Company

    Senior Marketing Analyst – Vibrant Insurance Company – Wiltshire Opportunity to take ownership of web analytics across the business. Fast-paced team, great career development. Become the analyst guru and point of contact for the company. My client is looking for an experienced Digital Marketing Analyst to join them to take ownership of collecting, organising and interpreting statistical information for the business. What you'll be doing As the experienced Digital Analyst you will maintain automated data processes, integrate reporting tools, and develop reports and dashboards. You will lead weekly insight meetings report/present as and when required for the senior management team. Identifying areas to increase efficiency and automation of processes will play a key part of your role, alongside monitoring and auditing data quality. You will also be identifying, evaluating and implementing external services and tools to support data validation and cleansing. What experience you'll need to apply Extensive experience using Google Analytics. Experience using Google Tag Manager, HTML/JavaScript. Dashboard experience, ideally Power BI (or alike). Knowledge of data modelling, data cleansing, and data enrichment techniques. Strategic knowledge of digital marketing channels, particularly PPC, SEO and Social Media. Ability to carry out data quality control, validation and linkage. Demonstrable experience of drawing conclusions from web analytics. Good communication and stakeholder management skills. What you'll get in return for your experience A salary paying up to £45k depending on experience plus benefits. A great office environment, fast-paced team to join and develop your career. What's next? Please get in touch with Alex for more information, on 01179 269 530.
  • 25th Mar

    Digital Analyst

    — Leading Pure Play Company

    Digital Analyst  – Leading Pure Play Company – Bath  •    Digital leader in the heart of Bath.  •    Global Role focusing on UK, US & AU.•    Opportunity to work for a fast paced eComm business, pushing digital boundaries.  This market leader based in the heart of Bath has a highly innovative digital offering. Reporting to the Senior Analyst you will play a key part within the Insight & Analytics team ensuring they continuously improve their performance   What you’ll be doingYou will be ensuring the commercial and territory teams are provided with proactive and regular analysis and reporting to measure performance. Focusing on their key territory websites (UK, US &AU), marketing campaigns, media performance and promotional activities reporting day to day on key metrics and user journeys for each website, as well as weekly ad hoc analysis work.   What experience you’ll need•    Experience working in a commercially driven team.•    Good working knowledge and experience using Google Analytics and GTM (Google Tag Manager)•    Advanced Google Sheets or Excel •    Proven experience of providing insight from data and actioning across a business.   What you’ll get in return for your talentsThere is a competitive salary on offer, An opportunity to work in a great team with fantastic career and development plans.    What’s next? Get in touch with Alex to hear more about this role. 

Data case studies

Candidate Experience

Alistair Rogers, Data Scientist

  • Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
  • While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
  • We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
  • Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm. 

"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."  

Alistair Rogers, Data Scientist


Two niche hires in record time

  • SunLife are a financial services company and one of the largest life insurance companies in the world.
  • As part of a small restructure, they were looking to expand their Performance Optimisation team, by adding two analysts.
  • Low quality of applications and scarcity of top analytics talent can make finding specialists extremely difficult.
  • By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience, resulting in SunLife making two great Performance Analyst hires.

“ADLIB helped Sunlife hire two great analysts in record time , who are already embedded in to the team and delivering great pieces of work.”

Billy Mohan, Digital Performance Manager at SunLife

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