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Customer Data jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.

Why consider a career in Customer Data?

A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.

Typical role titles include

  • Customer Insight Analyst

  • Customer Insight Manager

  • Customer Data Manager

  • Customer Data Specialist

  • Customer Data Analyst

  • Head of Customer Data

  • Data Marketing Manager

  • Econometrics Manager

  • Econometrics Modelling Analyst

  • Econometrics Analyst

  • Retail Analytics Manager

  • Head of Retail Analytics

  • Head of Customer Analysis

  • Head of Customer Analytics

  • Consumer Data Manager

  • Consumer Data Analyst

  • Customer Segmentation Analyst

  • Customer Segmentation Manager

  • Head of Customer Segmentation

  • Attribution Modelling Analyst

  • Customer Data Strategist

  • Customer Data Marketing Manager

  • CVM Manager

  • Head of CVM

  • Insight Analyst – Voice of the Customer

  • Customer Reporting Manager

  • Customer Reporting Specialist

  • Econometric Modeller

  • Econometrician

  • eCommerce Analytics Lead

  • eCommerce Analytics Manager

  • Customer Data Consultant

  • VOC Specialist

  • VOC Analyst

  • Voice of the Customer Analyst

  • Voice of the Customer Specialist

  • VP, Customer and Marketing Analytics

  • VP, Customer Data Marketing

  • VP, Customer Data and Insight

  • Data Scientist – Customer

  • Customer Data Scientist

  • Consumer Data Scientist

  • Lead Customer Data Manager

  • Director of Customer and Analytics

  • Director of Consumer Analytics

  • Customer Analytics Director

  • Customer Analytics Manager

Career progression example

  • Graduate Insight Analyst
  • Junior Insight Analyst
  • Insight Analyst
  • Senior Insight Analyst

Salary Benchmarks

We’ve outlined the latest salary benchmarks for Customer Data roles in the guides below:

Data, Insight and Analytics Salary Guide

Data, Insight and Analytics Day Rate Guide

Data, Insight and Analytics Within Data Engineering Development Salary Guide

Data, Insight and Analytics Within Data Science Salary Guide

Is it right for me? The skills it takes…

The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills

Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.

Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, Python, SQL or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.

Our Data, Insight & Analytics recruitment team

  • Lead Senior Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

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Data, Insight & Analytics case study

  • Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.

    World Host Group logo

    Michelle Stark

    CMO

    World Host Group

    VIEW CASE STUDY

  • “From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”

    LV= logo

    Dr. Venura Perera

    Data Science Manager

    LV=

    VIEW CASE STUDY

Salary guides:

  • -
    Data, Insight and Analytics Within Data Engineering & Development

    Average salaries and day rates for roles within data engineering & development.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics within Data Science

    Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics Salary Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics Day Rate Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

    VIEW & DOWNLOAD

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