Customer Data jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.

Why consider a career in Customer Data?

A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.

Typical role titles include

Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist – Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager

Career progression example

Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst

Is it right for me? The skills it takes…

The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills

Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.

Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.

Our Data, Insight & Analytics recruitment team

  • Principal Recruiter

    Data Platform & Architecture

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    Scott Rogers

  • Senior Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

  • Recruiter

    Data Engineering, BI & MLOps

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    Izzy Martin

  • Head of Data

    Insight & Analytics

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    Alex Cosgrove


Our latest Data, Insight & Analytics jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

Consumer Researcher

Purpose Driven

  • Birmingham
  • Permanent
  • 36,000 - 40,000

Full details

Not-for-Profit focusing on net zero and sustainable energy

Working for a company with an amazing cause.

Opportunity to put your research skills to good use.

Full details

03rd Jul

Senior Data Analyst

  • London
  • Permanent
  • 60,000 - 90,000

Full details

Scale Up, InsurTech

Join an insurtech, scale-up company with a fantastic culture and great branding.

Sit under the Head of Analytics.

Full details

28th Jun

Head of Analytics and SEO

  • Bath
  • Permanent
  • 65,000 - 90,000

Full details

Shopify Plus Agency

Great progression plan and onboarding process.

Working across a blend of SEO and Analytics expertise.

Full details

27th Jun


Salary guides:

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    Data, Insight and Analytics Day Rate Guide

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    Data, Insight and Analytics Within Data Engineering & Development

    Average salaries and day rates for roles within data engineering & development.

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    Data, Insight and Analytics within Data Science

    Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.


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