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Customer Data jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.

Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist - Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
At entry level, with the basic skills that are required from an Insight Analyst, the salary would start at around £20k-£28k. At the mid-level, you can expect salaries around the £35k-£50k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
 Is it right for me? The skills it takes...
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.


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  • 16th Jul

    Football Data Scientist

    — Digital Agency with high profile sporting clients

    £30000 - £40000
    Grow your career at a successful agency located in central Bristol.  The opportunity to work with household name brands. Really unique opportunity with a supportive and sociable team. Have you always wanted to work in an agency providing insights and actionable recommendations to a number of high-profile sports clients? If so, this is the perfect role for a Data Scientist looking to make the move into a role using data to reach a global audience. What you’ll be doing You’ll be working with a range of systems and sources to extract and cleanse clients’ data and see where you can bring actionable recommendations to the table. Using this data you’ll be involved in the design and creation of dashboards as well as visualizing data to identify key trends and insights. You’ll then be involved with the communication and presentation of these insights to high profile stakeholders.This is a broad role with the chance to get stuck in with a range to tools and technologies while dealing a lot of high profile names in the world of football. What experience you’ll need to apply•    A keen interest in sports (especially football).•    Experience with a statistical language like Python, R or SAS•    Previous experience using Data Visualisation software like; Tableau, Power BI or QlikView•    Advanced Excel skills (think pivot tables, VBA & macros)•    Be able to query SQL databases•    You should be able to work well both in a team or on your own•    Degree educated in a data or numeric field  What you’ll get in return for your experience  The salary on this one is up to £40K (depending on experience) as well as the chance to work with global clients like FIFA and UEFA. There are some great benefits as well like, a great autonomous working environment, flexible working hours and a supportive team.  What’s next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest. 
  • 12th Jul

    Lead CRM Analyst

    — Marketing Leading FinTech firm

    55000 - 65000
    Excellent opportunity to work for a leading retail Investment Management firm. Join a growing and talented Insight team. Face off to Data Scientists & Insight Analysts. Excellent opportunity to join a growing and quantitative marketing analytics team for a market leading retail Investment Management firm. Amazing opportunity for anyone looking to gain experience of working alongside Data Scientists. What you’ll be doing  The successful Lead CRM Analyst will work within the Client Data & Insight team and will use their great experience in the CRM, customer insight and campaign management space to ensure that the most is being made from all the client data existing in the company. This role will be varied and the Lead CRM Analyst will work alongside Data Scientists, Insight Analysts and the Campaign teams supporting them to make the campaigns as personalised as possible.The Lead CRM Analyst will work closely with stakeholders across the business to help make all communications with customers as personalised as possible. What experience you’ll need to apply Financial Services experience Minimum of 4-5 years experience working within a data driven marketing function Exposure to Adobe Marketing Cloud or similar marketing platform Strong experience working with CRM software, ideally more than one Excellent communication skills What you’ll get in return for your experience A competitive base salary of between £55K - £65K (dependent on experience) plus a great benefits package and bonus. Working for a market leading FinTech firm What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
  • 11th Jul

    Conversion Optimisation Analyst

    — Luxury Retail Brand

    Long-standing Luxury Brand. Competitive Pay and Benefits Package. Warm Culture with Family Feel   A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions!    What you'll be doing This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place. You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. Your role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience. This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights.   What experience you'll need to apply for the role Google Analytics / Adobe / IBM analytics experience. Solid A/B – MV Testing experience. Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered. Excellent stakeholder management skills. Online luxury/fashion/retail experience is a huge plus. Strong Excel skills are advantageous.   What you'll get in return for your experience You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application.   What's next? Get in touch with Marlie on 01179 269 530 for more information!  
  • 10th Jul

    Retention & Loyalty Marketing Manager

    — Thriving British brand

    Respected retailer with Global reach.  Opportunity to lead and develop a team.  People-first culture.  This is a fantastic opportunity for a Retention Manager to take a leading role within a global organisation. The brand has a rich heritage coupled with an innovative digital marketing strategy, and you’ll get to manage a high-performing team to deliver retention activities that drive eCommerce sales.  What you’ll be doing As the Retention and Loyalty Marketing Manager it will be down to you to drive strategic retention activities to deliver sales for the European eCommerce channel.You will have a passion for leading teams and getting results as you will be responsible for managing teams covering email marketing, display channels and data insights. You will be managing successful delivery of customer retention to hit commercial sales targets, as well as performing customer segmentation analysis, profiling and reporting to shape future personalisation plans. What experience you’ll need to apply Extensive knowledge of customer retention and loyalty strategies.  Proven evidence of driving performance and growth across digital channels.  Previous experience managing large budgets.  Ability to motivate and manager a team.  Experience with CRM Database systems. Strong relationship-building and influencing skills.  Experience within an eCommerce environment is highly desirable.  What you’ll get in return for your experience   As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare and company products. What's next? Send through your CV and get in touch with Rina for more information! 
  • 28th Jun

    Campaign Analyst

    — Leading Financial Services firm

    From £25,000 - £45,000
      Fantastic opportunity to work with a Bristol-based investment firm.  Amazing culture and autonomous environment  Join an ever expanding team  This is an excellent opportunity to join a growing and quantitative marketing analytics team for a market leading retail investment management firm. Great opportunity for anyone looking to gain experience of working along with side data scientists.What you'll be doing?The successful candidate will be working on data selections and campaign analysis to support the campaign managers and marketing teams.This role is varied, you will work alongside the wider data, insight, and data science teams supporting them in order to ensure the data is right for the campaigns.The campaign analyst will gather data requirements from key stakeholders and use a variety of systems to execute the campaigns as well as carry out the post-campaign analysis.   What experience you'll need to apply Degree in Mathematics, Science or other numerate subjects (STEM). Excellent SQL skills. Minimum of 2 years working with data-driven marketing functions. Experience with campaign analysis. Strong communication skills. Experience of configuring Adobe Campaign is a nice to have. What you'll get in return for your experienceA competitive base salary of between £25k - £45k (dependent on experience) plus a great benefits package and bonus. The opportunity for fantastic career growth and the development of new areas of the business.Working for a market leading Investment Management firm.What's next?Please get in touch with Simone with an up to date CV today. Do not hesitate to call or email to discuss in more depth. 
  • 28th Jun

    Customer Insight Analyst

    — Leading Financial Services firm

    From £25,000 - £45,000
    Excellent opportunity to work for a leading financial services firm Join at a time where the team is growing massively  Working with Data Scientists  Excellent opportunity to join a growing and quantitative marketing analytics team for a market financial services firm. Amazing opportunity for anyone looking to gain experience of working alongside data scientists.  What you'll be doing? The successful Customer Insight analyst will work within the Data and Insight team and will immerse themselves in their customer data to ensure that the most is being made from all the customer data existing in the company. This role will be varied and the Customer Insight Analyst will work alongside data scientists, supporting them with segmentation, propensity modeling and more.  The Customer Insight Analyst will gather data requirements from key stakeholders and use a variety of systems to provide strategic recommendations to the marketing department.  What experience you'll need to apply? Degree in Mathematics, Sciences or any other numerate subjects (STEM). Excellent SQL skills. Minimum of 2 years experience working within a data-driven marketing function.  Strong communication skills.  Experience of statistical modeling using one or multiple of R / SPSS / SAS / STATA / Python / MATLAB. What you'll get in return for your experience A competitive base salary of between £25K - £45K (dependent on experience) plus a great benefits package and bonus. The opportunity to work supporting a Data Science team and excellent progression opportunities.Working for a market leading financial services firm. What's next? Please get in touch with Simone with an up to date CV. Do not hesitate to call or email to discuss in more depth.   
  • 24th Jun

    Junior Data Scientist

    — Leading UK Retailer

    £25000 - £30000
    Highly Successful eCommerce Retailer Competitive Pay and Benefits Excellent Career Progression Opportunities A leading retailer whose Head Office is in Somerset, are expanding the team and as a result are looking for a Data Scientist. It's an exciting time to join this business, as they're on a journey to becoming much more data centric and customer focused. What you’ll be doing Creating actionable solutions to business problems using Machine Learning, Deep Learning and Analytical techniques will be one of the main tasks but you’ll also play a key part of the company’s marketing strategy, working to create return on investment.  You’ll be able to get involved in a wide range of activities and give you the opportunity to learn a great deal working with colleagues who are experts in their field. This is a broad role with the chance to get stuck in with a range to tools and technologies. What experience you’ll need to apply• A degree in a technology related field (e.g. Computer Science, Machine Learning, AI etc.) ideally with some commercial experience. • Programming skills in either Python, R, C++ or Java.• Experience building models and analytical tools to help drive decisions as well as experience presenting finding to technical and non-technical audiences.   • Communication skills are key in this one as you’ll be interacting with people across the business as well as stakeholders outside of it.  What you will get in return for your experienceThe salary on this one is between £25K and £30K with a range of great benefits including; 28 days holiday, 20% on the company’s products, a generous pension scheme, training and development opportunities and flexible working hours.  What's next?If this sounds like the role for you, get in touch with Adam with your updated CV and we’ll handle the rest. 
  • 14th Jun

    Junior Campaign Analyst

    — Fantastic Customer Agency

    Up to £22,000
    -    Working with some of the world’s largest brands.-    Excellent opportunity to gain new skills and campaign experience.-    Flexible working. This marketing leading agency has won a large amount of client work and they have some huge campaigns coming up, meaning their team is expanding and they are in need of someone to come in and support them. What you’ll be doing You’ll be working in our Digital Operations Team alongside the Campaign Managers to ensure that their client’s campaigns go off without a hitch. As well as helping monitor the effectiveness of the campaign. Part of this role will require you to ensure all assets and designs meet brand guidelines and stay up to date with new technologies, continuously spotting new opportunities.  You will help the team test out all the different approaches for these campaigns to ensure they are successful and great for their client base. What you’ll need to do the role-    Proficient experience and knowledge of HTML.-    Experience of delivering on campaigns and writing reports preferred.-    An understanding of marketing campaigns.-    A keen interest in digital marketing.-    Be inquisitive and a team player. What you’ll get in return for your experience You will get a competitive salary of £18,000-£22,000 (dependant on experience) with an amazing benefits package in a brand new open plan office. You will receive fantastic training within the digital operations team. What’s next? Please get in touch with Simone with an up to date CV today. Do not hesitate to call or email me to discuss further.
  • 11th Apr

    Machine Learning Algorithm Trainer

    — Global Tech firm

    Up to £275 per day
    Excellent opportunity to work at a forward thinking and innovative global technology firm.  Support the training of a text analytics machine learning algorithm. Gain commercial experience on a machine learning Project. Excellent opportunity to gain commercial experience on a machine learning project at a global technology firm who are adopting best in class technology. Work alongside a team of data scientists and customer insight specialists on cutting edge projects.  What you’ll be doing  Support the build a customer feedback AI engine. The engine needs to be fed with categorisations to help it learn how to categorise the verbatim data, all the comments customer surveys, social listening and other online feedback. This assignment is to classify and categorize customer feedback text and phrases to train the model so it can identify sentiment from the wording customers use so the company can see what the general feedback is on their products. What experience you’ll need to apply General understanding of machine learning  A keen interest in AI & machine learning projects Commercial experience working in an analytical, IT or customer experience department Strong command of the English language and syntax Solid communication skills What you’ll get in return for your experience   This is a 2 month contract paying up to £225 per day (dependent on experience) Excellent working environment in Wiltshire What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.

Data case studies

Candidate Experience

Alistair Rogers, Data Scientist

  • Alistair is an experienced Data Scientist with working with clients across government, healthcare and banking sectors.
  • While successfully working in London as a Data Scientist for one of the Big Four professional service companies, he was planning to move to Bristol and approached us to get an understanding of the local market, especially opportunities and skills in demand within Data in the South West well ahead of the move.
  • We advised on opportunities and businesses in and around Bristol as well as in-demand skill sets so he could gather relevant exposure in advance.
  • Once ready to make the move, we were able to match Alistair perfectly with an open opportunity. Equipping him with tips and advice, we guided him through the interview process and negotiated the salary that was in line with his expectations. Alistair started as a Data Scientist with OnCorps, a start-up FinTech firm. 

"Alex and ADLIB were fantastic to work with and absolutely made the daunting experience of finding a job in a new city a lot easier! They take the time to understand the fields that they are recruiting for and even go to developer meetups to learn more about the areas that they recruit in. Would definitely recommend working with Alex and ADLIB."  

Alistair Rogers, Data Scientist


Two niche hires in record time

  • SunLife are a financial services company and one of the largest life insurance companies in the world.
  • As part of a small restructure, they were looking to expand their Performance Optimisation team, by adding two analysts.
  • Low quality of applications and scarcity of top analytics talent can make finding specialists extremely difficult.
  • By tapping into existing candidate pools and relationships, we were able to suggest a range of suitable candidates with a wide range of experience, resulting in SunLife making two great Performance Analyst hires.

“ADLIB helped Sunlife hire two great analysts in record time , who are already embedded in to the team and delivering great pieces of work.”

Billy Mohan, Digital Performance Manager at SunLife

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