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User Experience and User-Centred Design
View profileGood design doesn’t just solve problems. It shapes behaviours, experiences and outcomes.
The most effective design is thoughtful and purposeful, built around real-world impact rather than aesthetics alone. At its best, it changes how people experience the world around them, whether that’s a product, a service or a system.
Our Design for Good interview series brings together the people and organisations making that happen. Designers, thinkers and practitioners who are approaching problems differently, not because it’s fashionable, but because it leads to better results.
Across the collection, we share conversations from those working where design meets real-world impact, with a particular focus on social and environmental contexts.