Digital Marketing Salary Guide: South West 2024

What is the average Digital Marketing Salary in the South West?

Understanding Digital Marketing salaries is pivotal for job seekers and employers alike. In this comprehensive guide, we delve into the average salaries for Digital Marketing roles in the South West, shedding light on crucial factors influencing pay scales and considerations beyond just the numbers.



How do we benchmark salaries and rates?

The following is based on information collated through working in this industry day in, day out, client briefs taken and placements made by ADLIB in the South West. We stress the importance of context when making salary comparisons based on job title. In many cases, there is a significant variance between the bottom end and top end of salaries paid.

What to consider when assigning a salary to a role

If you choose to make a comparison, consideration should be paid beyond job title. For example, take into account the business proposition, any client base, specialist knowledge, time of establishment and management responsibilities. All of which will influence salary.

While salary is a key factor, it’s not the only consideration. To attract the best talent, employers should also focus on:

  • Hybrid working patterns
  • Flexible hours
  • Bonus schemes
  • Clear progression plans
  • Learning and development budgets
  • Wellness vouchers
  • Maternity and paternity pay
  • Pension contributions
  • Health insurance schemes
  • Discounted gym memberships
  • Social activities
  • A focus on employee wellbeing
  • Inclusive working environment.


Comprehensive Salary Guide for Digital Marketing roles in the South West:

This guide provides salary bandings for various sector roles and their respective job titles, including:

  • Content
  • CRO
  • CRM
  • Paid Media
  • Performance Marketing
  • SEO
  • Social Media



By considering not only salary but also the holistic work environment, employers can attract and retain top-tier talent. Use this guide as a resource to navigate the intricacies of Digital Marketing salaries in the dynamic South West market.



Written by

Head of Marketing, Digital & eCommerce

Agency & In-house Marketing

View profile

Tony Allen