Head of Marketing & Digital
Senior Appointments & Strategic Growth | Agency & In-house Marketing
View profileAs part of our series ‘True Diversity’ we had a chat with Marc McKenna-Coles.
Marc isn’t just a DEI strategist; he’s a workplace culture conductor with a playlist that includes equity, empathy, and measurable impact. From reimagining recruitment at 35,000 feet to launching inclusive networks that spark belonging, he turns values into action and data into stories.
He’s worked across industries and continents, but his mission stays the same: helping organisations see the talent they’ve been missing, and making sure the system never misses it again.
Imagine a system where the best ideas rise and the people who deliver them thrive, regardless of who they know, where they started, or how closely they mirror those already in charge. That’s the promise of meritocracy. But without intentional design, that promise remains a myth. Inclusion isn’t a feel-good extra; it’s the operating system that lets meritocracy function as intended.
In theory, meritocracy rewards excellence. But in practice, it often reinforces the familiar. When we assume conditions are fair from the start, we confuse confidence with competence and polish with potential. Familiarity becomes a stand-in for fit.
Terms like “executive presence” or “strong network” signal success, but often cloak subjective advantage. The result is a system that feels objective while repeatedly selecting from a narrow slice of talent.
Inclusion changes that. It widens access, strips out distortion, and creates environments where more people can contribute at their best. That’s when genuine value starts to show.
Think of merit as a signal. Noise is bias, gatekeeping, and fuzzy processes that get in the way. Inclusion turns the noise down.
Here’s a blueprint for leaders:
Meritocracy thrives when leaders shift from guarding hierarchies to stewarding fairness.
This isn’t lowering standards; it’s raising the standard of the standard. Specific. Relevant. Consistently applied. Inclusive by design.
In organisations that I have had the privilege of working for, inclusive hiring and leadership development increased ethnic minority representation at senior levels and grew female C-suite representation to over 40%, not by lowering the bar, but by making excellence visible.
If results depend on who someone knows or how closely they mirror those already in charge, you’re still listening to static.
Meritocracy isn’t the absence of bias; it’s the presence of design. Inclusion makes that design real. It expands access, tunes the instruments, and sharpens what leaders listen for. Get that right, and “the best person for the job” stops being a slogan and starts showing up in your results.
If you’re serious about unlocking talent through inclusive meritocracy, don’t just audit your systems, redesign them. Reach out to connect, collaborate, or share what’s working in your world.
Make fairness operational!
If you are a part of an initiative, brand or company that proactively champions diversity and would like to be featured as part of the “True Diversity” series please get in touch with Tony.