Marketing Communications Manager

Carterwood provides the critical market insight that underpins capital allocation in Healthcare Real Estate. We help investors, operators, developers and advisors make better decisions about where to invest, how to grow and how to deploy capital with confidence. As we continue to grow, we are looking for a commercially minded Marketing Communications Manager to take ownership of our marketing function and strengthen how we communicate our value to the market.

The Role

You report to the Co-Founder and sit as part of the Commercial team to align marketing with business priorities, improve how we communicate our value, and ensure marketing activity supports revenue generation and client engagement. You also deliver marketing across the business which includes our B2B platform and our advisory services. You will be expected to take ownership, prioritise effectively and ensure delivery across multiple workstreams in a fast-paced environment. This role is suited to someone who is comfortable helping set direction while remaining hands-on in delivery within a growing business. Key responsibilities include:

Deliver marketing strategy

• Develop and deliver marketing plans aligned to commercial priorities
• Translate data and insight into clear, commercially relevant messaging
• Strengthen market position, value proposition and brand
• Prioritise activity to maximise commercial impact and pipeline
• Ensure all activity reflects Carterwood’s professionalism and values

Develop marketing assets and campaigns

• Own and improve sales and marketing materials
• Manage and deliver website, social, email, PR and events
• Deliver integrated campaigns supporting growth and engagement
• Maintain consistent messaging across all channels
• Support new propositions and market opportunities

Coordinate delivery and align marketing across the business including managing budget

• Act as central coordination point for marketing activity
• Align closely with Commercial, Advisory and Data teams
• Manage external consultants to deliver value and quality
• Deliver within budget and devise KPI’s to track key metrics
• Ensure delivery is structured, prioritised and consistent

Plan and deliver events

• Lead the planning and delivery of Carterwood’s events programme, ensuring every event reflects our brand and commercial objectives
• Coordinate a small number of high quality , roundtables, conference sponsorship, client events and speaking opportunities
• Work closely with the Co-Founder, Commercial Director and EA to ensure events are well organised, professionally delivered and commercially focused

The successful candidate

In order to succeed in this role you will have to meet the majority of the essential requirements:

• Proven ability to deliver the marketing function independently, aligned to commercial objectives, in a complex, data-led or advisory business.
• Strong experience in messaging, positioning and content within complex, data-led or advisory businesses
• Ability to translate technical products into clear, commercially relevant messaging
• Strong commercial awareness, linking marketing to pipeline, engagement and revenue
• Experience with analytical tools including Google Analytics 4, as well as platform specific.
• Knowledge and experience in email marketing, in particular MailChimp.
• Able to manage multiple stakeholders, workstreams and suppliers effectively in a lean environment
• Experience using AI tools such as ChatGPT, Claude or Microsoft Copilot and embrace AI solutions
• Enjoy working in a fast-paced environment with priorities which change regularly

Desirable experience include:

• Experience within professional services, consultancy, healthcare, property or data-led businesses
• Strong commercial awareness and ability to align marketing with revenue objectives
• Familiarity with CRM systems such as Pipedrive

What will you get in exchange?

A competitive salary + bonus as well as great benefits package and hybrid working model. This role offers a rare opportunity of influencing the marketing function.

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for Carterwood. Please note that any candidates that approach Carterwood directly will be forwarded to Ania at ADLIB for consideration.

Equal Opportunities

Carterwood is committed to creating an inclusive workplace where people feel valued, respected and able to do their best work. We welcome applications from all backgrounds and do not discriminate on the basis of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.