Booming retailer with a focus on sustainable technology.
Pivotal role within the eCommerce Marketing team.
Remote working options.
As an experienced and self-motivated PPC Manager you’ll be responsible for driving high quality traffic to multiple websites and managing all biddable advertising channels for the brand. This company is in a hugely exciting sector, which is centred around sustainable technology, and they have ambitions to become the best in industry. They are growing extremely quickly on a global scale, due to high product demand, and you will be an integral part of the eCommerce/ Marketing team.
What you’ll be doing
Currently the business relies on an agency to deliver the PPC strategy, however they are looking to slowly transition this in-house, so you’ll be responsible for working closely with the agency to ensure this is as smooth as possible. Whilst you will need to be confident and happy to deliver large-scale PPC campaigns hands-on, the ultimate aim will be to hire further PPC support internally so you’ll have the opportunity to be more strategic as the role develops.
Day to day you’ll own and drive PPC marketing, with a focus on Paid Search, and deliver sales targets and a positive ROAS. You’ll be responsible for planning, creation, execution, management and continual improvement of all PPC adverts, copy, PLA feeds, digital display, retargeting configuration and optimisation of all of the above.
You’ll need to ensure the brand is maintained and protected within the scope of paid search, drive traffic and conversions through PPC leads, and use analytics tools to report on performance.
In addition, keeping up to date with industry developments and trends will be essential, and you’ll be expected to propose & execute opportunities for PPC channel growth & optimisation.
Although the main focus will be Paid Search and Display/ Shopping campaigns, you’ll work closely with the Social Media Manager & content teams to deliver an engaging and commercially-sound paid social strategy.
What experience you’ll need to apply
Significant experience in managing paid search campaigns with large budgets.
Experience working with eCommerce or multi-channel retail businesses is preferred.
Performance driven with proven success improving ROAS & reducing CPA.
Extensive knowledge of Google Ads and Bing Paid Search / Shopping, along with other key biddable media platforms.
An understanding of Paid Social channels (Facebook, Twitter, Instagram, Tik Tok)
Ability to use Google Analytics to deliver insight and commercial analysis of campaign performance.
Excellent communication skills and the ability to maintain strong working relationships.
Self-motivated with a proactive approach to problem solving.
Excellent at multi-tasking and organisational skills.
Strong sense of initiative; no two days are the same in this high-growth environment, so you must be adaptable and willing to learn.
Ambition & enthusiasm is a non-negotiable, as is the desire to work in a dynamic, fast-paced environment.
What you’ll get in return for your experience
A competitive salary, dependent upon experience, alongside the chance to be part of a disruptive business with global ambitions. (Please enquire for specifics.)
Please send your CV to Rina to be considered and receive more details.