Marketing Analyst jobs and careers
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
Typical role titles include
Digital Marketing Analyst
Performance Media Analyst
Web Performance Analyst
Online Performance Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Digital Analytics Lead
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
Our Marketing recruitment team
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— High Growth International BrandLocation:UxbridgeSalary:CompetitiveExciting opportunity to grow the company through UK and EU. Fantastic resources to hand and a broad role across eCommerce. Insurance / Finance Sector.This international brand has been acquired by an even bigger company and is looking to grow their offering in the UK and EU. They already have a strong market presence in Australia, India and the USA, so are looking to upscale the team within the UK at this exciting time of growth. They have diversified distribution across retail and a number of other sectors, which is underpinned by their unique optimisation technology.What you'll be doingReporting into the Head of Digital, your role will have the scope to shape the site based on your recommendations and drive the strategy, with support in the form of an overarching plan.As mentioned above, the role is a broad one working across all areas of the customer journey, working alongside agencies and the wider eCommerce team to analyse and report on campaigns, driving growth. This is a hugely exciting element of the role to retain the wider control from a more strategic standpoint. You will be able to use your strong analytical skills to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness.This is a hugely exciting role where you can have input on the site from day one, but also a strong brand backing. What experience you’ll need Excellent track record in eCommerce channel management (Optimisation, Account management and eCommerce). Demonstrable management of Digital Acquisition Strategies (SEO/SEM/Email/Social/PPC). Proven ability to drive strategy and manage both web development and digital marketing. Technical understanding of website build and construction is a must. Ability to work across the full customer journey including optimisation, digital marketing, analytics and retention/CRM. Confident working with stakeholders at a range of levels. What you’ll get in return for your talentsThere is a competitive salary on offer up to £60k so please get in touch for more information. Usual Benefits and more included - available on request.What’s next? Get in touch with Marlie to hear more information on this one.
— Sector-Leading OrganisationLocation:BristolSalary:£34-37kData and insight driven role. Drive marketing performance across digital channels. Leadership opportunities. A large, national organisation based in central Bristol is seeking a passionate Digital Marketer with a strong interest in data driven insights to drive the performance of their digital marketing. This is a newly-created role in the business, directly reporting into the CMO, with the purpose of helping the business achieve further growth through their online channels. What you’ll be doing This is a fantastic opportunity for a talented and driven Digital Marketer with a strong interest in data driven insights. At its core this role is all about managing, optimizing and driving the efficiency of multiple channels including but not limited to: SEO, PPC, Aggregators, Job Boards, Social and Display, using data insights to ultimately drive the generation of inbound job applications. You will be leading and motivating a growing team as well as managing external agencies to deliver against key targets.You’ll use analytics tools to monitor channel performance and make informed decisions to optimise future activity, allocating budget where appropriate. As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders. What experience you’ll need to apply A proven marketer with experience in a similar digital marketing role.. Demonstrable experience leading and managing SEO/SEM, marketing database, and/or programmatic display advertising campaigns. Proficient using website analytics tools. (e.g., Google Analytics) Highly analytical thinker, data driven and passionate about using insights to inform decisions. Ability to build and maintain strong relationships with media owners and agencies. Experience managing social media – Facebook and Linkedin prefereable. Have managed / coached others in a digital marketing team. Hard-working and proactive in nature. What you’ll get in return for your experience A salary of £34-37k is on offer, alongside a generous performance related bonus of up to 20%. The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme. What's next?This is a crucial role so please get in touch ASAP with your CV.
— Successful UK RetailerLocation:SloughSalary:CompetitiveLeading, independent UK retailer. Great opportunities for career progression. Thriving eCommerce team.This hugely successful, multi-channel retailer is going from strength to strength, and the eCommerce team in particular is growing at a good pace, providing you with the opportunity to expand your digital skills and progress your online trading career. What you'll be doing This role sits within the Multichannel team and the Online Trader is responsible for delivering against revenue targets and KPIs in all online trading related tasks. Additionally, you will be responsible for the maintenance and growth of single product categories, and ultimately maximising sales across all digital channels. Working closely with the Buying, Merchandising and retail teams you will maximise sales and enhance the product offer. With your strong commercial awareness, you will have a good understanding of online and multichannel buying behaviour and the competitive landscape, which will enable you to develop and optimise the customer experience. You will own the day to day trading for a specific product category, maximise and deliver commercial performance against revenue and margin targets using web analytics data on traffic, conversions and order value to drive actionable insight and measurable improvements. Ensure you meet category targets for sales, conversion, basket abandonment and average order value.You'll liaise with the tech team on the development of the trading and CRO testing plan for your category. Measuring and analysing sales and category performance on a regular basis with a focus on development to the website and product merchandising techniques and promotions.What experience you'll need to apply Experience within a similar eCommerce role is advantageous. Commercially-minded with a Trading mentality. Numerate with good analytical skills. Excellent attention to detail and good time management skills. Familiarity with online trading tools and technology would be a bonus (used for website merchandising and management). Strong Excel skills are preferred. A passion for retail and eCommerce. What you'll get in return for your experience A competitive salary and benefits package including 28 days paid holiday rising with service to 33 days (inclusive of bank holidays), an opportunity to develop and grow with the business and generous product discounts. What's next?This is an urgent requirement, so please send through your CV and get in touch with Marlie ASAP!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.