Digital & Marketing RecruitmentView profile
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts – both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You’ll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
What are typical Marketing Analyst job titles?
What does Marketing Analyst career progression look like?
What is the average salary for Marketing Analyst jobs?
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£50k. At the more senior level, salaries typically exceed £50k-£70k. At Head of/Director level, salaries tend to start at around £80k and in larger organisation, salaries can exceed £150k excluding bonuses.
Is it right for me? The skills it takes…
You will naturally be a great communicator as you’ll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening – Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications do you need for a job as a Marketing Analyst?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
Digital & Marketing RecruitmentView profile
eCommerce & DigitalView profile
B2C In-House MarketingView profile
Marketing Agency Client Services & Strategy’View profile
Agency & In-house MarketingView profile
B2B In-House MarketingView profile
Marketing Agency Client ServicesView profile
We connect ambitious organisations with their greatest assets, equally ambitious talent.
Modern office, fun atmosphere and entrepreneurial company.
Fast paced team and exciting projects.
Opportunity to work across various departments.
Work across marketing, digital and data.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.
We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.
We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.
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