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Technology, Marketing & Agency, User Experience & Design
View profileExpertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts – both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You’ll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
What are typical Marketing Analyst job titles?
- Digital Marketing Analyst
- Marketing Analyst
- eCommerce Analyst
- Media Analyst
- Performance Media Analyst
- Digital Analyst
- Online Analyst
- Web Performance Analyst
- Online Performance Analyst
- SEO Analyst
- PPC Analyst
- Paid performance Analyst
- Digital Analytics Analyst
- Digital and Insight Analyst
- Web Optimisation Analyst
- Conversion Rate Optimisation Analyst
- CRO Analyst
- Web and performance Analyst
- Technical Digital Analyst
- Digital Data Analyst
- Digital and Insight Analyst
- Digital & Insight Analyst
- Digital Reporting Analyst
- Online Trading Analyst
- Shopper Analyst
- Digital Analytics Lead
- Social Analyst
- Social Analytics Analyst
- Social Listening Analyst
- Social Media Analyst
- Marketing Analytics Manager
- Social Analytics Manager
- Digital Analytics Manager
- Junior Digital Analyst
What does Marketing Analyst career progression look like?
- Junior Marketing Analyst
- Digital Marketing Analyst
- Senior Marketing Analyst
- Marketing Analytics Manager
- Head of Analytics
- Chief Data Officer
What is the average salary for Marketing Analyst jobs?
We’ve outlined the latest salary benchmarks for Marketing Analyst roles in the guides below:
B2B Marketing Salary Guide – South West
Is it right for me? The skills it takes…
You will naturally be a great communicator as you’ll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills:
Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills:
SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening – Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications do you need for a job as a Marketing Analyst?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
Our Marketing & Agency recruitment team
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Charlotte Farnworth
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Head of Marketing & Digital
Senior Appointments & Strategic Growth | Agency & In-house Marketing
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Marketing & Agency case study
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Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
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"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
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ADLIB have really gotten to know us over the years, truly understanding our business, mission and values. They’re our trusted partner and go to for hiring insight. Not only are they perfectly aligned with our B Corp values and understand how to run an inclusive process, but their track record is second to none. We knew we could trust them to find the very best candidates and to ensure the candidates in process had an excellent experience. It was especially helpful to receive their guidance when shaping the job description and title for the role. Forget using Exec Search firms, ADLIB is the one!
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By integrating CUPP’s brand and values with our extensive reach and strategic ad placements, we attracted over 100 applications through our co-branded adverts. Our comprehensive campaign yielded a long list of quality candidates who not only possessed the necessary skills and sector experience but were also familiar with and enthusiastic about CUPP.
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By choosing ADLIB as their Outsourced Recruitment Partner, TFSL ensured a timely and effective solution to their recruitment needs, securing a highly capable Marketing Manager in less than a month.
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It’s been like night and day working with ADLIB. Really impressed with how great the candidates have been, and how the team have been so responsive and totally on the ball. What a bunch of great people!
Salary guides:
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B2B Marketing Salary Guide South West
We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.
VIEW & DOWNLOAD
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B2C In-House Marketing Salary Guide London & SE
We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.
VIEW & DOWNLOAD
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B2C In-House Marketing Salary Guide South West
We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.
VIEW & DOWNLOAD
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