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Marketing Analyst jobs and careers

Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.

 Why consider a career as a Marketing Analyst?
 
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
 
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
 
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
 
Typical role titles include
Digital Marketing Analyst
Marketing Analyst
eCommerce Analyst
Media Analyst
Performance Media Analyst
Digital Analyst
Online Analyst
Web Performance Analyst
Online Performance Analyst
SEO Analyst
PPC Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
CRO Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Shopper Analyst
Digital Analytics Lead
Social Analyst
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
 
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
 
Salary Benchmarks
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
 
 Is it right for me? The skills it takes...

You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.

The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
 
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
 
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
 
What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.

 

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  • 11th Sep

    Hot Jobs Senior Digital Project Manager /Agile Delivery Manager

    — Agile & Innovative Creative Environment

    Location:
    Bristol
    Type:
    Salary:
    £Competitive
    Senior Digital Project Manager opportunity to join a global business with exciting & rapid growth plans!  Progressive and adaptable technology exposure spread across multiple stacks. High-level creative solutions for global organisations and household names. Cutting edge and globally renowned technology giant have landed in Bristol with expansion plans involving significant growth over the next few years! We are recruiting for an experienced Delivery Manager to join the outstanding project team. This really is a great chance to gain exposure to some truly great projects, working with some new, modern and emerging technologies. What you’ll be doing Joining a team poised for rapid growth, you will run large digital projects through their entire lifecycle, taking the brands digital capabilities and comms to a whole new level.  you will be working closely with developers, testers and designers. Translating client requirements into documentation, while delivering detailed gap analysis against proposed solutions. Facilitating communications between a wide range of individuals, including creative, business and technical. No one day is the same in this role, offering a huge variety and exposure to a broad range of progressive projects, while working within an innovative and collaborative organisation.  What skills you’ll need Ideally, you will currently be working as a Senior Digital Project Manager, Senior Digital Producer or Delivery Manager, in a digital agency, marketing agency or internal studio. Demonstrable experience of managing digital projects, with a good understanding of interface design and build techniques. Appreciation of user experience principals. Experience of agile planning/ estimation techniques (e.g. Sprint planning). Experience across design and build, apps, devices and user interfaces. Excellent working background in SCRUM (Agile) methodologies. Strong communication and interpersonal skills.  What you’ll get in return for your talents Incredible opportunity to work for a Times Top 50 Employer, offering a competitive salary. Along with outstanding long-term progression, training. and development. You will also have access to courses and conferences alongside a fantastic benefits package. You can expect generous holidays, a discretionary bonus, a healthy pension. A flexible benefits scheme tailored to your own personal preferences! This is a fantastic chance to be a key part of an expanding technology team in stunning new offices, designed to hold regular meetups, events and drive innovation. What’s next? If you meet the above criteria get in touch with Fran today.
  • 5th Sep

    Hot Jobs Head of Brand

    — Exceptional Re-Invention Opportunity

    Location:
    Woking
    Type:
    Salary:
    £60k-£75k
    Incredible Re-Branding Project. True Social Purpose Behind the Company. Very Competitive Salary & Benefits. This is an exceptional opportunity to join a well established home builder in Woking as their new Head of Brand.  The business is taking a significant shift in their brand message and position and helping the UK look at retirement living in a whole new light, this means everything from the look and feel of the brand, the tone of voice, messaging, everything needs to be looked at to help the business become truly customer centric.  There will be travel to Bournemouth for 1 or 2 days a week, with the rest of your time split between Woking and working from home.  What you'll be doing Working very closely with the Marketing Director you will use customer and market insight to truly understand the customer base and their drivers in ways that haven't been done before.  You will develop the brand plan and take a lead role in improving customers' brand experience through all channels. This is a big project where you will work to change the way retirement living is viewed, not just four walls and a communal living room, but an enjoyable way of life, not end of life!  You will utilise research agencies to help develop your understanding of the target demographic, and will work to construct specific messaging that speaks to this group in an engaging way.  You will oversee brand activity across channels such as TV, Radio, Press, Digital Media, Sponsorship etc. as well as all printed materials taking up a brand guardian position.  This is a rare opportunity to really develop a brand of choice among a growing market, and who already hold a position of market leaders.  What experience you'll need to apply Extensive Big Brand experience within products or services Strong understanding of all aspects of the marketing mix Highly analytical and able to understand drivers Exceptional written and verbal communication skills Strong people manager with a proven record of successful team management Entrepreneurial with a hands on approach Creative thinker and able to construct strong customer messaging Degree educated and ideally holding a relevant professional qualification i.e. CIM, MBA What you'll get in return for your talents As well as working with an exceptional brand and having the opportunity to chance the perception of retirement living, there is a competitive salary on offer (£60k-£75), car allowance and a great benefits package. What next If you're interested in this fantastic role apply now, or contact Chris (01179 269530) for more information. 
  • 20th Sep

    Ecommerce Trading Manager

    — Luxury Multi-channel retailer

    Location:
    Bath
    Type:
    Salary:
    £32-35k
    Beautifully designed product ranges.  Thriving multi-channel business. Vibrant, tight-knit team in lovely offices.  A brand that has gone from strength to strength over the past 40 years is looking for an experience Online Trader or Merchandiser to join their eCommerce team. This is a great opportunity for someone with a passion for luxury product ranges to be the driving force of the look and feel for this hugely successful operation. What you’ll be doing The Online Trading manager is responsible for maximising sell-through of all product lines, and ensuring processes and workflows are in place to ensure the business has fast, efficient product launches that are continually improved and optimised. With Sales & Margin responsibility, this role will plan promotions, deploy effective merchandising, and work with the Buying team to improve & optimise the product selection.  Managing the Product Content team, the Online Trading Manager will prioritise products, make categorisation changes, and create new landing pages and campaigns.  What experience you’ll need to apply Experience of product content creation, merchandising & workflow in an online retail environment. Experience with an Ecommerce platform management of product information. Excellent MS Excel skills Experience of using analytics tools to identify online merchandising results and improvements. High level of numeracy. Meticulous, detail oriented and extremely organised. A self-starter with strong autonomous problem solving ability. Good communicator, both written and verbal. Ability to manage multiple concurrent tasks simultaneously. Team management experience. What you’ll get in return for your experience  A salary of £32-35k is on offer, alongside the chance to be part of a vibrant, talented team, work in a beautiful office, receive excellent training and get free breakfast on Fridays!  What's next?This is a crucial role so please get in touch with Rina ASAP to be considered.  
  • 19th Sep

    Account Manager/ Senior Account Manager

    — Branding & Packaging Agency

    Location:
    Frome
    Type:
    Salary:
    £Competitive
    Superb opportunity for a seasoned Account Manager/ Senior Account Manager. Award winning creative agency to call home. Become an instrumental part of this progressive agency from day one. This high profile brand design agency seeks a first class Account Manager/ Senior Account Manager to work with an international portfolio of predominantly FMCG and entrepreneurial clients. What you’ll be doing Taking the lead in managing key client relationships the role of the Account Manager/ Senior Account Manager here is to safeguard the efficiency, creative excellence, high quality and financial success of projects driven through the studio; continuously building stronger and more effective strategic client partnerships along the way. And of course whilst ensuring that inspiring stunning creative, branding and packaging solutions wow your clients every time. We’re seeking an experienced client services professional with commercial drive who'll pro-actively grow and develop revenue within existing clients, whilst also inputting into new business wins too. You’ll need to be passionate about all things creative and love bringing new ideas to the table, it’s fair to say no two days will be the same in this vibrant agency.  What experience you’ll need Strong client services agency background within packaging / creative / branding agency. Strategically driven approach at Account Manager or Senior Account Manager.  You will have a track record in delivering brand led integrated marketing campaigns and assets. You will have impeccable standards with polished communication and client relationship management skills. Due to location your own transport is essential to get there. What you’ll get in return for your talents For all your hard work youll be rewarded a competitive salary DOE plus a generous benefit package and the opportunity to join a truly amazing creative agency that encourage autonomy and growth! What’s next? Please send your CV through to Chloe at ADLIB today! 
  • 18th Sep

    Customer Experience Executive

    — Pureplay eCommerce brands

    Location:
    Bournemouth
    Type:
    Salary:
    Up to £25k
    New role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of three eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success, its all systems go, including new office space and new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for a Customer Experience Executive to join their lovely team. What you’ll be doing These brands put the customer at the heart of everything they do. As Customer Experience Executive, you’ll take ownership of improving the customer journey for all three websites, driving customer satisfaction and striving for the best possible outcomes. You’ll do this through identifying the pain points of the current user experience and composing strategies to alleviate these, working closely with the eCommerce team to improve web functionality, running A/B testing, reporting on feedback and analysing data in order to draw insights. What experience you’ll need Proven experience in an eCommerce customer experience or UX focused role. Highly analytical with the ability to analyse data to a high level and spot trends. Passion for eCommerce with a customer-oriented approach, keeping the customer journey in mind at all times. Adaptable and flexible with the ever-changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £20-25k, entirely dependent on experience. Please still get in touch if your expectations are higher as there is potential flexibility for the right person. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
  • 18th Sep

    eCommerce Analyst

    — Pureplay eCommerce brands

    Location:
    Bournemouth
    Type:
    Salary:
    Up to £35k
    New role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of 3 eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success its all systems go, including new office space and new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for an eCommerce Analyst to join their lovely team. What you’ll be doing Reporting into the Head of Merchandising and Trading, your role will be focused around analysing data and putting together tangible plans in order to improve the performance of all three eCommerce websites. You’ll analyse trends, traffic and sales data to create bespoke reports on a variety of areas, including landing pages, new product performance, website and category trading performance, customer feedback, promotional activity and competitor analysis. You’ll need to utilise Google Analytics to an advanced level to set up and build dashboards and automatise reporting wherever possible. What experience you’ll need High level of proficiency in Google Analytics. Analytical with a keen eye for detail and the ability to spot trends. Expert in reporting data findings confidently to the team. Passion for eCommerce with a thirst to develop their knowledge. Adaptable and flexible with the ever changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £30-35k, entirely dependent on experience. Please still get in touch if your expectations are higher as there is potential flexibility for the right person. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
  • 18th Sep

    Digital Marketing Manager

    — Ambitious Multi-channel retailer

    Location:
    Tewkesbury
    Type:
    Salary:
    £32-35k
    Growing Ecommerce team within successful retailer.  Brand new role within the business.  Opportunity to build a team.  This is a brand new role within a small but mighty Ecommerce team of a successful multi-channel retailer. The business is investing in the B2C Ecommerce function, so you’ll have the opportunity to shape strategy and grow a team around you. Your initial focus will be to create & manage all digital marketing campaigns & activity, with a focus on PPC, SEO and Social Media.  What you’ll be doing Your remit covers strategic planning and implementing campaigns end-to-end, including budget management, liaising with the design team to product creative assets, analysis and reporting. This will be across PPC, SEO, Social Media & Email Marketing.  Furthermore, you’ll need to develop a structured approach to drive the company’s Digital Marketing strategy, and effectively manage agency and supplier relationships, for instance for Affiliate marketing.  What experience you’ll need to apply Experience delivering effective Digital Marketing campaigns for a retailer.  Able to create strategy but also be hands-on with implementation.  Able to use Google Ads to build successful PPC campaigns.  Able to analyse performance and identify areas for optimisation, i.e. using Google Analytics.  Awareness of the customers’ online journey via a range of traffic sources. Understanding of SEO, and the implications of good and poor SEO standards, and the use of keywords & phrases. Eye for detail, with strong communication skills at all levels. Team player, adaptable and able to work under pressure What you’ll get in return for your experience  A salary of £32-35k is on offer, alongside company benefits.  What's next?Send through your CV and get in touch with Rina for more information! 
  • 16th Sep

    Online Trading Manager

    — Exciting eCommerce business

    Location:
    Bournemouth
    Type:
    Salary:
    Up to £35k
    New role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This new role has come about from the continued fast growth of an established eCommerce business. The Online / eCommerce Trading Manager will be coming in to lead trading best practice across the key eCommerce sites, and also manage an eCommerce Merchandiser to facilitate this success. What you’ll be doing It’s a hugely exciting time for the business with a recent award nomination for their fast-growth, contributing to the need for this new hire. Couple this with their awesome culture (breakout areas, soon to be revamped space with breakout areas, gym, showers) and it’s a great place to work with amazing commercial outcomes that will help you grow your career. You’ll work closely with senior stakeholders (Head of eCommerce, Head of Online Trading & MD) to set the trading strategy based on the overarching goals of the business. Being a pureplay eCommerce business, it’s great to have the buy in from senior staff, and the absence of red tape to implement change quickly. The day to day alongside strategy and direct management will include constant analysis of customer behaviour, utilising the analytical tools available to you. Working with the Head of Trading you’ll also spot opportunities for where future hires need to be made to ensure the continued success of the team. What experience you’ll need Online / eCommerce trading experience from a retail brand. Strong best practice trading principles and the ability to direct others based on these goals. Able to work at pace in a constantly changing environment – priorities can change quickly so you might come from a small / medium size business where this is the norm. Confident communicator at a range of levels from MD to Junior Executives. Line management experience isn’t a must but would be a distinct advantage. Highly analytical mindset to spot opportunities for future improvements to the customer journey. Excellent understanding of promotions and how to drive these for best sellers / slow movers. What you’ll get in return for your talents There is a competitive salary on offer of between £30-35k, depending on experience. Please still get in touch if your expectations are higher as there is potential flexibility. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
  • 16th Sep

    Bid Manager (12 month FTC)

    — Friendly Law Firm

    Location:
    Bristol
    Type:
    Salary:
    £Competitive
    Competitive Pay and Benefits. Opportunity to lead the tender process on some exciting projects. Friendly and close-knit team to join. A well-established and successful Bristol law firm is on the lookout for an experienced Bids Manager to join the team. This is a maternity cover role which will be for a minimum of 12 months, but more than likely to be extended even further. Working across a number of sectors, you’ll be involved in a huge variety of tender processes in terms of size, timeframe and complexity. You will also manage two very self-sufficient Bid Executives. What you’ll be doing Working very closely with the Director of Business Development, you will maximise the bids opportunities effectively across the team of 3. The sectors you’ll be looking at can vary from health, energy, construction, local government, to name some. This is a very hands-on role which will see you involved in bid writing as well as the project management of the tender process. The size and nature of projects can be discussed when enquiring about the role. What experience you’ll need to apply Demonstrable experience in a Bid Manager role Experience working within professional services, and even more ideally, in a law firm Excellent organisation skills Strong stakeholder management capabilities Availability for the whole duration of the FTC What you’ll get in return for your experience You’ll be rewarded with a competitive salary and benefits package, as well as the opportunity to work within a hugely friendly team! What’s next? Get in touch with Stacey for the finer details!
  • 16th Sep

    Online Merchandiser

    — Exciting eCommerce Brand

    Location:
    Bournemouth
    Type:
    Salary:
    Up to £25k
    Brand new role due to growth. Exciting eCommerce business. Collaborative working environment. This group of Pureplay eCommerce brands have been going for over 7 years, growing at an exceptional rate on the beautiful South Coast. With their success it’s all systems go, including new office space and new roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. What you'll be doing Joining an established eCommerce team, you’ll work closely alongside other Online Merchandisers to optimise the overall customer journey in order to drive conversions. You’ll ensure product imagery and text are correct, uploading content through the Magento CMS and writing SEO friendly product descriptions. This requires real attention to detail and the ability to manage multiple Excel spreadsheets to organise your categories effectively. You’ll also get stuck in monitoring which categories are doing well and which products are underperforming – you’ll have a real curiosity when it comes to diving into customer data and using this to drive overall strategy. What experience you'll need Online merchandising experience from an eCommerce setting. Confidence managing Excel – you’ll need to be comfortable with various formulae and techniques such as vlookups. Fantastic attention to detail, especially with imagery and product descriptions. Good commercial awareness and understanding of how eCommerce Merchandising impacts online turnover. Excellent problem solving ability and a passion to roll up your sleeves and get the job done. A massive passion for eCommerce! They are a lively, collaborative bunch who are constantly sharing ideas. Knowledge of the following tools would be ideal but not essential: Google Analytics, Adobe Photoshop, Microsoft Excel and Magento. What you'll get in return for your talents There is a competitive salary on offer of between £20-25k, depending on experience. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What's next? Drop Hannah a note to hear the finer details on this one.
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Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

Outlaw

Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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