Marketing Analyst jobs and careers

The use of data in marketing is increasing exponentially. Businesses want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.

A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.

You’ll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.

• Digital Marketing Analyst
• Marketing Analyst
• eCommerce Analyst
• Media Analyst
• Performance Media Analyst
• Digital Analyst
• Online Analyst
• Web Performance Analyst
• Online Performance Analyst
• SEO Analyst
• PPC Analyst
• Paid performance Analyst
• Digital Analytics Analyst
• Digital and Insight Analyst
• Web Optimisation Analyst
• Conversion Rate Optimisation Analyst
• CRO Analyst
• Web and performance Analyst
• Technical Digital Analyst
• Digital Data Analyst
• Digital and Insight Analyst
• Digital & Insight Analyst
• Digital Reporting Analyst
• Online Trading Analyst
• Shopper Analyst
• Digital Analytics Lead
• Social Analyst
• Social Analytics Analyst
• Social Listening Analyst
• Social Media Analyst
• Marketing Analytics Manager
• Social Analytics Manager
• Digital Analytics Manager
• Junior Digital Analyst

• Junior Marketing Analyst
• Digital Marketing Analyst
• Senior Marketing Analyst
• Marketing Analytics Manager
• Head of Analytics
• Chief Data Officer

At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£50k. At the more senior level, salaries typically exceed £50k-£70k. At Head of/Director level, salaries tend to start at around £80k and in larger organisation, salaries can exceed £150k excluding bonuses.

You will naturally be a great communicator as you’ll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.

Marketing skills:

Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.

Data skills:

SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening – Crimson Hexagon, Brandwatch, Sprinklr.

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.