Marketing Analyst jobs and careers
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
Typical role titles include
Digital Marketing Analyst
Performance Media Analyst
Web Performance Analyst
Online Performance Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Digital Analytics Lead
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Digital agencyLocation:BathSalary:Up to £25kPlay a key role within this growing full-service Digital agency. Own client relationships and shape strategy. Exciting start-up feel with great benefits. I’m on the lookout for an Account Manager to join an impressive Digital agency operating in the world of video games and online tech based in the heart of Bath. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing Your role will centre around driving relationships with a portfolio of clients whilst meticulously managing a range of projects end to end, ensuring work is delivered on time, to budget and to the highest possible standard. You’ll work closely with colleagues across the business from creative, media, data and client services teams to guarantee the smooth running of campaigns from creative briefings right through to reporting and analysis. As an Account Manager you’ll naturally ask questions and push back on briefs if needed, delivering a range of digital marketing and content focused campaigns whilst pro-actively growing accounts through owning and developing client relationships. Regardless of the exact level you come in at, your communication and strategic and creative thinking is what’s essential here. What experience you’ll need Ideally you’ll be an Account Manager with agency experience looking for a new challenge. Commercial mindset with the ability to grow key client accounts. Solid understanding of the creative/media process within an agency. Commercial acumen and confidence to win new business. Ability to juggle several projects end to end and work well under pressure. Keen attention to detail and strong analytical skills. Passion for video games and online technologies would be ideal. First rate communication skills. What you’ll get in return for your talents The salary for this role will be up to around the £25k mark and there are some great benefits on offer. You’ll be entitled to unlimited holiday (providing work is completed to a high standard), flexibility to work from home, professional training, the opportunity to travel overseas to meet with clients, pension scheme, a lovely sociable team and more. What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
— ATL CampaignsLocation:Stratford-upon-AvonSalary:£40k-£45kExciting opportunity to join a large award winning marketing and media agency. Fascinating multi-channel media planning to get stuck in to. Competitive package. This is a fantastic opportunity for an experienced Media Planner with multi-channel experience to join an independent, award winning and ambitious agency with an exciting range of clients. Working on ATL and traditional channels, you’ll have solid experience across these rather than digital channels. What you’ll be doing Working within a buzzing team who are experiencing a good period of growth, you’ll add a positive contribution to their ongoing success. You’ll work closely with the wider team, delivering multi-channel media planning and maximising profitability. This is focusing on the more traditional offline channels, TV, Radio, OOH, Newspaper, Magazine and Brochure work etc. What experience you’ll need It’s essential to have experience delivering ATL media planning. Ability to conduct informed discussions and offer strategic solutions to clients. First rate communication and client relationship management skills. Strong understanding of media terminology and concepts. Solid understanding of media planning tools and systems. Well versed in digital media and the entire media mix. What you’ll get in return for your talents In return you can expect a competitive salary (£40k-£45), plus the opportunity to work within a growing business with great offices and a brilliant atmosphere. What’s next? If this sounds like your perfect role then please apply today!
— Professional services (b2b)Location:central BristolSalary:c/ £40kA market leading organisation. The office is based in central Bristol and some travel to Hampshire will be required. This role will have a strategic impact but will mainly be delivery orientated. A fantastic opportunity became available to join an established business that remains stable even during the times of uncertainty. The successful candidate will report into the Head of Marketing and will work within a team of around of six individuals, initially with no direct reports. What you’ll be doing The successful candidate for this role will work support the Head of Marketing with a certain business unit where they will take ownership of planning and implementing multi-channel campaigns (with a main emphasis towards digital channels) to promote products and services. There will be a big element of stakeholder engagement (both internal and external) and managing conflicting priorities. What experience you’ll need to apply Previous marketing experience ideally gained from b2b FS or PS sector. Strong campaign and project management skills. Exceptional communication skills and outstanding attention to detail. Effortless relationship building and nurturing ability. Personality wise you’ll be adaptable, committed and have a positive attitude. What you’ll get in return for your experience A starting salary of c/ £40k + bonus and excellent benefits. An opportunity to work for a well known and secure organisation. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— 8 months FTC to PERMLocation:SomersetType:Salary:£30-40k DOEA lovely, specialist consumer brand. The office is based in Somerset, c/ 40 mins drive from Bath and c/ 50 mins from Bristol. This role will have an input into a wide range of digital marketing activities. A fantastic opportunity became available to join an established business FMCG business in Somerset that is currently going through an exciting period of change and growth. What you’ll be doing The successful candidate for this role will report into Marketing Manager and will work closely with the Sales and Global teams. The purpose of this role is to overlook digital marketing communication activities across social, email, paid advertising, web, eCommerce sites and digital campaigns. The postholder will be responsible for planning, implementing and executing activities. What experience you’ll need to apply • Previous digital experience and preferably including some eCommerce. • Ability to successfully implement paid search campaigns across Google and Facebook. • Strong analytical skills. • Experience in content marketing. What you’ll get in return for your experience A starting salary of c/ £30-40k DOE+ benefits. This role is likely to turn into a PERM role but realistically this won’t be confirmed until late 2020. The successful candidate will be requested to start in late Aug/ early September. What next? Please get in touch with Ania for more info. For this role, it would be preferable for candidates to attend a face to face interview (socially distant) however, we could arrange a video interview for those who requested. The Client is planning the return to the office from September hence why it’s likely that this role will be predominantly office based.
— Luxury Fashion Start-upLocation:Central LondonSalary:£CompetitivePremium Fashion brand. Hands-on and strategic role. Exciting growth plans within eCommerce. My client is a luxury fashion start-up based in central London. They are seeking a versatile and experienced Digital Marketing Manager to implement and manage the digital acquisition and comms strategy for their brand, across multiple channels. What you’ll be doing Your key aim will be to drive brand exposure and awareness through a range of digital channels, drawing upon expertise in Paid Advertising, Social Media and Content Marketing. Day to day, you’ll work closely with a number of internal stakeholders, such as the eCommerce team, to ensure your strategies for driving customers onto the website are aligned. You’ll also work with the buying team who’ll advise on the relevant products to incorporate into your content before each new collection drops. The creative team will support you with writing and optimising content to deliver against your overarching social & content calendar. In addition, you will plan affiliate exposure and commission exclusive affiliate content, where appropriate, as well as developing partnerships with relevant influencers. Using relevant analytics tools, you will track & monitor campaign and keyword performance and optimise accordingly, as well as ensuring brand guidelines are adhered to, e.g. tone of voice. What experience you’ll need to apply Experience within an eCommerce environment. Ability to deliver successful digital marketing campaigns across multiple channels. Experience with the Google suite of analytics products. Strong written and verbal communication skills required. Self-starter/self-motivated, capable of staying on track and completing tasks. Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities. Must be a hands-on team member and operate with a start-up mentality. What you’ll get in return for your experience The salary bracket is flexible dependent upon experience, but please bear in mind that you’ll be expected to work hands-on, not just at a strategic level. Enquire for further info. What's next? This is an urgent requirement, so please send through your CV to be considered.
— Technology (b2b)Location:BristolSalary:£30-35kA standalone and all-encompassing marketing role. The office is based in central Bristol. This role will have a creative bias, we are especially keen to hear from candidates with experience in creating graphic & video content. A fantastic opportunity became available to join an established business that remains stable even during the times of uncertainty. The successful candidate will report into the Head of Marketing and will work independently on one out of four brands the business owns. What you’ll be doing The successful post holder for this role will take ownership of managing marketing and comms activities from planning, monitoring the budget, execution and analysis. An element of the role will be managing campaigns the purpose of which will be to introduce the offering to new sectors. Another part of the role will be to create and coordinate creation of a range of marketing materials and content (written, graphics and video). You’ll be the ultimate brand guardian assuring that all outputs are hitting standards in terms of accuracy and quality as well as making sure the message is clear and consistent. There will be a number of internal and external stakeholders this person will have to deal with regularly (such as Developers and agencies). What experience you’ll need to apply • Previous marketing experience ideally gained from a similar, b2b industry. • Ability to use Adobe InDesign and Photoshop. • Exceptional communication skills and outstanding attention to detail. • Solid understanding of content marketing. • Personality wise you’ll be a natural problem solver, be extremely organised and have the “can do” attitude. What you’ll get in return for your experience A salary on offer £30-35k + benefits. An opportunity to work for a growing and secure company. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Innovative Fashion BrandLocation:Central LondonSalary:£CompetitiveUnique Fashion Start-up Hands-on and strategic role. Exciting growth plans within eCommerce. This exciting, luxury fashion business is looking for an experienced eCommerce Manager to develop and implement an industry-leading eCommerce strategy to help grow their brand through the delivery of an exceptional online customer experience. What you’ll be doing You will be responsible for driving conversions to increase revenue growth, as well as increasing customer acquisition, engagement and retention, through innovative and strategic online merchandising, trading and ongoing website optimisation. As a leading player within the Digital team, your remit will involve day-to-day management of eCommerce website. You’ll need to be familiar with the entire product catalogue and understand what is driving sales, therefore an important task of yours will be to oversee all aspects of web analytics related to eCommerce, and provide relevant reports to the wider team. Working collaboratively is an essential part of this role. You’ll tie in the overarching eCommerce strategy with the digital marketing plan, liaising regularly with the Digital Marketing Manager to ensure messaging is consistent across advertising channels and the website. What’s more, you’ll both work together to actively grow the CRM function, through data capture initiatives which will grow the digital newsletter database. You’ll work with the Content & Design teams to build blog article pages, using UX knowledge and digital design best practice to guide your layout decisions. Furthermore, you’ll manage the relationship with the web development agency and project manager. This role also has one direct report – an eCommerce Assistant – who you’ll be able to lean on for some aspects of delivery, however you’ll still be expected to get stuck in and implement the strategy. What experience you’ll need to apply Experience managing an eCommerce website end-to-end. B2C retail experience. Experience using Shopify is preferable. Strong numeracy and analytical skills. Experience using the full Google suite - Google Analytics is essential. Experience in developing digital marketing strategies Technically minded with a customer focused approach Excellent written and verbal communication skills. What you’ll get in return for your experience The salary bracket is flexible dependent upon experience, but please bear in mind that you’ll be expected to work hands-on, not just at a strategic level. Enquire for further info. What's next? This is an urgent requirement, so please send through your CV to be considered.
— b2b/ technologyLocation:BristolSalary:c/ £40kExciting tech business with international presence. The office is located in central Bristol. This is a brand-new role where the successful candidate will be able to start with “blank canvas” A fantastic opportunity became available to join an established and growing tech business that has got a portfolio of Clients based in the UK, US and Europe. This role will reporting into the Head of the Department and will be a part of a small and friendly team. What you’ll be doing The successful candidate for this role will take ownership of lead generation campaigns across content, social, CRM, digital partnerships and paid search. In addition, you’ll put suitable efforts in place in order to retain and cross sell to existing Clients. It’ll be your job to stay on top off ongoing campaigns at all times, make sure that they are analysed and optimised when needs be. What experience you’ll need • Previous experience working for a b2b business preferably within technology sector.• Proven track of successful implementation of lead gen campaigns.• Genuine interest for the technology sector will be hugely beneficial.• Strong analytical skills. • Experience working with a CRM system.What you’ll get in return for your talents A starting salary of c/ £40k + benefits. An opportunity to work for a growing, ambitious business with an international presence. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Enviral ConsultancyLocation:BristolSalary:£On exp + EMIIncredible opportunity for a Sustainability Strategist / Director to join Enviral Newly created role to grow out a team and play a major part from early doors Bristol based We live in a world where companies who have a vision for a more sustainable future, with an actioned plan in how to create that vision a reality - succeed. In fact they don’t just succeed, they become role models and change entire industries - inspiring movements - making this planet we live on, a more sustainable, happier and interesting place to inhabit. Are you a creative and strategic leader that can inspire and build teams? Can you understand, talk about, plan, create and challenge sustainability strategies whilst interweaving business needs? Do you want to work with like-minded colleagues and clients with a passion for values and culture to grow a new pillar of our business from the ground up, helping businesses big and small become more purposeful, teeing up remarkable communications from our marketing agency offering? Well, look no further, this might just be the job for you... Enviral are on the search for a Lead Sustainability Strategist to oversee and develop Enviral Evolve, our new Sustainability Consultancy offering. Enviral helps to create and communicate organisations social and environmental messages. We evolve companies’ sustainability strategies and engage their customers through impactful purposeful communications. We pride ourselves on not being a traditional marketing agency. In fact we want to shake up the agency world, step away from the conventionals and lead by example to evoke positive behaviour change. Purpose runs through our core and although we’re getting well known for our marketing communications, it’s now time to dial up our sustainability purpose by helping develop our clients’ sustainability offerings through impactful strategies which can help forward thinking businesses to be more impactful. In a snapshot here are the functions that Enviral Evolve will offer Sustainability strategy and roadmap creation Sustainability experiences through integrated workshops BCorp Leadership We’re not a big agency but we are specialist communicators with a core vision. Currently made up of 7 core team members, plus interns and freelancers, our main base is in Bristol in the U.K. This role would be an in-house full time position in our HQ in Bristol, developing Enviral Evolve from the ground up to a team of around 10 consultants in the coming years. We highly encourage anyone of any background, age or gender, BAME or LGBT+ to apply for this role. We are an inclusive company. Please note this role is only available in-house in our Bristol office. As a Lead Sustainability Strategist, your day-to-day role will be: Overall responsibility for developing Enviral Evolve’s sustainable strategy offering and team Developing a strategy ‘greenprint’ of how we approach sustainability consultancy, evolving it as a core Enviral service Creating sustainability strategy frameworks from design, to implementation through to reporting Leading (and reporting to the Enviral founder) on the creation of materiality assessments, producing summaries, recommendations and action plans for growing Evolve and our clients needs Responding to sustainability briefs, conducting the research and benchmarking that underpins Enviral strategy response to clients, managing the executional delivery and reporting of the results and key insights Take a leadership role in creating, managing and delivering strategist led projects and new business pitches that are impactful, credible and strategy led, using a mix of in-house and freelance team members Utilising your strategic leadership to proactively drive and identify new opportunities for account growth, shaping the company’s future and pushing these ideas forward with the CEO and the surrounding team Overseeing the creation of new business proposals in close collaboration with creative and account teams (mostly in the Adobe Suite, using InDesign) Overall responsibility for building and developing a close knit strategy / consultancy team to support with research and execution of Evolve offerings. Ensuring a forward thinking, creative approach to sustainability consultancy whilst creating an inspiring environment Instilling a mindset of epic creativity and strategy, ensuring that all work produced and presented by Enviral Evolve is at a client ready standard at all times Working closely with the creative team to provide them with the key information they need to translate analysis, insights and strategy into engaging, creative communications across reports, videos, motion graphics and copy Manage, mentor, challenge and develop Enviral employees by demonstrating outstanding role model behaviour. Track and evaluate career progression of junior employees through regular catch ups and occasional appraisals Demonstrate an always on mentality in regards to identifying sustainability opportunities, networking events, and new business on behalf of Enviral and recommending these to the company and clients Develop a growth mindset to change the world through our clients and our own campaigns At Enviral we’re looking for someone who will: Have a clear passion and desire to change the world Be adventurous in and outside of the workplace Bring a spirit of entrepreneurialism, positive energy and inspiration to the workplace to live within our 5 core values: Adventurous, Curious, Strategic, Kind and Purposeful Show a passion to occasionally wear different hats in our small but growing agency Grow our agency and how we do things on a day to day basis for the better What skills would the Lead Sustainability Strategist / Director have for this role? We’re looking for someone with experience operating in a Head or Senior Sustainability Strategy role in an agency, freelance or client-side in relevant sustainability positions. You’ll bring a creative and proven approach to pitching and offer a proven track record of developing sustainability strategies with a team, that have made in into the public domain and have promoted purpose and delivered bold innovation, positive social change and environmental impact reduction. Naturally, you’ll bring an In depth knowledge of sustainability with a body of relevant work experience including some or all of the following fields: Strategy framework creation and sustainability policy development, handholding brands through the BCorp journey, reporting on sustainability (GRI/SDGs), knowledge of Sustainable Development Goals from a business perspective, issue and trend analysis, research, benchmarking and materiality assessments, goal / KPI setting, management and delivery, sound leadership and management skills with the ability to inspire and drive the team to deliver high quality work to deadlines. All coupled with strong presentation skills and successful experience articulating senior sustainability and strategy led work in presentations and pitches to influential decision makers at the highest level An inspirational ability to think strategically about marketing & sustainability challenges, whatever the brief, audience and channel, able to inspire passion & creativity and have a natural presence to make things happen! It also goes without saying you’ll also bring: A passion for purpose, a positive attitude and a drive to make a difference Confidence, curiosity with a key interest to learn and discover, plus the strive to go that one step further to see the bigger picture An analytical and detailed approach to work, with in depth knowledge of sustainability An organised self-starter attitude with the ability to run with work, deliver to deadlines and handle pressure in a small, fast-paced agency environment An excellent eye for well branded presentations and internal communications A high degree of empathy and patience for the challenges and opportunities within the ever changing sustainability world What you’ll get in return for your talents A salary based on experience, EMI scheme, a lovely and progressive working environment. Most importantly the opportunity to grow something out from early doors where the career progression is to a large extent an open book and in your hands. What next Enviral are working with our friends at ADLIB who are handling this opportunity exclusively on our behalf. We are anticipating a high response and plan to shortlist week commencing Friday 10th July. Please note that any CV’s / contact that comes direct to Enviral will be forwarded to ADLIB to manage on our behalf. Please apply by sending your CV along with a cover note outlining your interest in Enviral, current situation and salary requirements.
— Brilliant Digital agencyLocation:BristolSalary:Up to £32kPlay a key role in the agency. New role due to agency growth. Great culture and sociable office. I’m searching for an impressive SEO/Content Manager to join a lovely digital agency with ambitious growth plans based in central Bristol. What you’ll be doing You will be responsible for producing and implementing SEO strategies to help grow rankings for clients and ultimately deliver award-winning campaigns. Your day to day will focus on growing organic traffic through building content plans, content generation and executing link building campaigns. You’ll create and promote valuable content with the view of earning higher rankings, growing traffic and improving audience engagement. You’ll consistently suggest new SEO and content strategies to clients whilst reporting and updating them on campaign performance, developing solid relationships along the way. This is a truly end to end strategic and hands on role, a really great opportunity for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Extensive SEO and content experience ideally gained agency side. First rate content writing skills. A clear and up-to-date understanding of SEO best practices. Background in building links and obeying best practices. Experience with industry SEO tools including Moz, Ahrefs, Majestic, Raven, SEMrush, Screaming Frog. Strong Excel skills for data analysis and manipulation. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents Salary is entirely dependent on experience but in the region of £30k, in addition to benefits which are available on request. It’s also worth noting that the culture here is really fantastic – well-established client base and a lovely team with a relaxed but ambitious feel. What comes next? Please get in touch with Rina to hear more about this role.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.