Marketing Analyst jobs and careers
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
Typical role titles include
Digital Marketing Analyst
Performance Media Analyst
Web Performance Analyst
Online Performance Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Digital Analytics Lead
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
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— Subscriptions MarketingLocation:BathSalary:CompetitiveVaried Acquisition & Retention Subscriptions Marketing Role. Unique Proposition/Offering. Great Office Based in Central Bath. Here is an incredible opportunity to join a fun and innovative brand in Bath as their new Subscriptions Digital Marketing Manager. Working specifically on the subscriptions side of the business you will drive new subscribers through acquisition campaigns and effective retention strategies. With a new app being launched, this is an exciting time to be joining the business. What you’ll be doing The company is built around a video subscription service that runs through YouTube and a new mobile app and you will build a profitable base of subscribers. This is a broad digital role where you will have all channels at your disposal; you will design and implement paid media subscriber acquisition campaigns to recruit subscribers at the lowest possible cost. You will work with the wider team to conceptualise and execute campaigns that build the free funnel to convert free social and app users in to paying customers. The paid/organic acquisition campaigns will be supported by a strong retention strategy and you will design the customer communications strategy to aid subscriber retention by looking at frequency, content, timing and tone of voice. With this you’ll manage the CRM strategy and manage the team responsible for the creation of all marketing assets for the video subscription service. Reporting will also be vital to the success of this role, and you will monitor daily gross adds and churn statistics to optimise performance, track customer satisfaction levels, app store rating and engagement metrics, and will provide regular updates to the senior leadership team and aid product improvement and innovation. This is a really exciting role and a great time to be joining the business. What experience you’ll need to apply Good experience driving app downloads or subscriptions Proven acquisition and retention campaign experience Strong all round digital marketing knowledge, including email, automation, CRM etc. Ability to improve websites to maximise UX and engagement Understanding of how to convert registered users in to subscribers Experience of using customer insights to inform decisions and approach Highly numerate and analytical Strong verbal and written communication skills Commercially minded and a strong problem solver Ideally holding a relevant business/marketing degree or hold a professional qualification i.e. CIM, IDM What you’ll get in return for your talents There is a competitive salary on offer DOE, good company benefits, you’ll be working for a great brand and within a fast paced and exciting working environment. There aren’t many better digital marketing opportunities out there right now! What next If you’ve worked within an app based or subscription service environment then I want to hear from you! Apply now or contact Chris (01179 269530) for more information.
— Remarkable National CharityLocation:Central LondonSalary:£30-34kHighly respected Not-for-Profit Collaborative working environment Remote working options available The Search Marketing Manager is responsible for planning and implementing PPC, SEO and content marketing strategies, and supporting initiatives that will contribute to the success of all brand marketing activities, through raising awareness of and increasing the reach of the brand. What you’ll be doing Through day-to-day hands on management of campaigns, you will improve SEO and PPC performance by co-ordinating Google Ads accounts and using analytics tools to create reports and gather relevant insights. In addition, you will be expected to support the Social Media specialist with advertising campaigns where necessary, and & make recommendations for search optimisation across this channel. With regards to content marketing, you will be expected to manage the blog calendar and develop content, which is optimised for SEO using your copywriting ability, as well as identifying opportunities to increase traffic to this channel. This position is based within the Marketing Team, but you’ll have the opportunity to work on a wide range of projects and business objectives with numerous stakeholders across the organisation. What experience you’ll need to apply In-depth knowledge of Search Engine Optimisation and keyword analysis. In-depth knowledge of Search Engine Marketing, including proven experience of using Google Ads and other PPC techniques to deliver highly optimised campaigns. Knowledge and experience of using statistical analytics packages. Proven experience of producing analytical reports to support marketing campaigns, including attribution modelling. Excellent general understanding of web technology, with proven experience of using tagging and tracking to measure conversions. General understanding of digital marketing, with proven track record of delivering ROI on marketing budgets. What you’ll get in return for your experience Salary on offer is up to £34k for a permanent role, or £200 per day for a temporary contract. N.B. This position is with a charity, therefore whilst the salary may not be the highest, you will receive a fantastic benefits package which includes 30 days annual leave plus bank holidays, up to 10% contributory pension, life assurance and a season ticket loan. What's next? This is an urgent requirement so candidates will be considered on both an interim & permanent basis. Please send your CV to Rina to be considered.
— Two Premium BrandsLocation:BanburySalary:£35-45kManage the eCommerce sites for two beautiful fashion brands. Really exciting opportunity to own global strategy. Competitive salary and benefits on offer. I’m looking for an impressive B2C eCommerce Manager to join two stunning brands and lead a team to success through delivering the best possible online experience. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll take ownership of two eCommerce sites in the UK and internationally, managing a team to deliver a first-rate online experience, ensuring sites are performing across trading, customer acquisition, conversion and retention, consistently driving growth. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working with Marketing to optimise organic and paid digital channels. Or analysing the customer journey and identifying trends through A/B testing in order to increase conversions and improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for two amazing brands, what's not to like? What experience you'll need Solid track record in eCommerce gained within a B2C retail environment. Strong knowledge of eCommerce platforms and functionality, ideally with experience of working on Magento platforms. Analytical and excited about using data to drive strategy and seeing the amazing results it can generate. Strong commercial acumen and market awareness. Excellent stakeholder management, relationship building skills and the ability to influence. A confident self-starter, able to work autonomously and within teams. What you'll get in return for your talents There’s a competitive salary on offer here, in the region of £40-45k, DOE, along with a host of other great benefits and a lovely office based in Banbury. What's next? Get in touch with Rina to hear the finer details on this one.
— Successful Retail BrandLocation:North OxfordshireSalary:£35-45kManage the wholesale eCommerce sites for two premium brands. Really exciting opportunity to own global strategy. Competitive salary and benefits on offer. I’m looking for an impressive B2B eCommerce Manager to a fast-growing retail company and lead a wholesale team to success through delivering the best possible online experience.What you'll be doingThis is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll take ownership of two B2B eCommerce sites in the UK and internationally, managing a team to deliver a first-rate online experience, ensuring sites are performing across trading, customer acquisition, conversion and retention, consistently driving growth.One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working with Marketing to optimise organic and paid digital channels. Or analysing the customer journey and identifying trends through A/B testing in order to increase conversions and improve ROI.You'll work at pace and relish the opportunity to work on the full customer journey for two amazing brands, what's not to like?What experience you'll need Solid track record in eCommerce gained within a B2B/ wholesale retail environment. Strong knowledge of eCommerce platforms and functionality, ideally with experience of working on Magento platforms. Analytical and excited about using data to drive strategy and seeing the amazing results it can generate. Strong commercial acumen and market awareness. Excellent stakeholder management, relationship building skills and the ability to influence. A confident self-starter, able to work autonomously and within teams. What you'll get in return for your talentsThere’s a competitive salary on offer here, in the region of £40-45k, DOE, along with a host of other great benefits and a lovely office based in Banbury.What's next?Get in touch with Rina to hear the finer details on this one.
— Public Sector ClientsLocation:Bristol or OxfordshireSalary:Up to £70kProduct Owner/ Senior Product Owner opportunity to join a leading digital agency. Role location is flexible, either Bristol, Oxfordshire or London. Work with their government clients on large scale projects. We’re working with an established digital agency that, due to growth are now searching for a Senior Product Owner to work within their public sector client base, owning the product vision and leading on projects. What you’ll be doing As Product Director, you will come in take a step back and be responsible for designing, developing and owning the product roadmap and prioritising development efforts to enable the businesses to drive proactive and very targeted growth within your client base. You’ll be translating features and developments in the product roadmap into details technical specifications and will oversee the delivery of this through guiding the activity of the development functions with the support of Delivery Managers. This is an end to end Product Manager role, so you will be doing everything you’d expect from Agile rituals, through to creating user stories and test cases, through to managing and reporting on the backlog and progress against the roadmap. This role is strategic, you will set the vision for your clients on product and digital strategies in collaboration with your clients and the wider team and you will be responsible for the quality of the products, the go to person for any strategic product advice, able to help your colleagues and support them by being the point of escalation driving positive outcomes. What experience you’ll need You will currently be working as a Product Owner within the public sector or in a similar role crossing over into product such as a UX Designer, Developer, Tech Director or even Delivery Manager/ Senior Digital Project Manager. Understanding of GDS framework and have delivered projects encompassing GDS (Government Digital Service) assessments and tollgates within that. You will understand the complexities, challenges and solutions that have worked for you. Strong technical understanding, experience working on projects across user experience, integrations, content management and content strategy. A natural leader, that can mentor, coach and lead on projects, coming up with solutions and being the go to person for all product related questions from strategy through to delivery. Analytical mind and passionate about customers and building the best possible user experience, monitoring your metrics and see whether you’re delivering. Strong communication skills as this role is client-facing and involves a lot of stakeholder management. Agile experience. Experience in strategic product development as you’ll own the direction of your clients digital products. What you’ll get in return for your talents A competitive salary is on offer in the range of £45k - £70k, which will entirely come down to experience. In addition to this you’ll receive a company bonus, pension, healthcare and the opportunity to join an employee owned business where you have autonomy and contribute to the direction of the business. What’s next? If you have public sector experience and meet the above criteria then click apply or email an updated CV through to email@example.com for immediate consideration.
— Exciting Consumer BrandLocation:Bath/BristolSalary:£25k• Well established business with an international presence.• Easily accessible from Bristol and Bath by car or public transport.• An integrated role and busy role. A fantastic opportunity became available to join an established business that has been growing from strength to strength even in current times of economic uncertainty. The successful candidate will report into PR Manager and they will work as a part of a friendly team of other marketing and communication professionals. What you’ll be doing The successful candidate for this role will work on a wide range of PR activities spread across traditional and digital media. Stakeholder management will be key to this role, you’ll make sure that the relationship with the press and the media is spot on as well as agencies and colleagues/ the Senior Team. Moreover, you’ll support the PR Manager with shaping the wider strategy. It will be your role to stay on top of all ongoing activities, making sure that they are happening when they should and that they are delivering to desired KPIs. What experience you’ll need to apply • Degree in PR, Journalism, Media or similar a similar discipline • Previous consumer PR experience gained client side or agency role• Outstanding communications skills.• Ability to work in a fast-paced environment and working to tight deadlines. What you’ll get in return for your experience A starting salary up to £25k + excellent benefits. This role will give you an invaluable experience working for a growing business and being a part of a talented and ambitious team What next? Please get in touch with Ania for more info.Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Highly Innovative BusinessLocation:BristolSalary:circa £20kFantastic Graduate Job Opportunity. Work For a Highly Innovative Bristol Business. Entry Level Product Management Role. With all the uncertainty out there at the moment, this is an incredible opportunity for a recent Graduate to join a successful and award winning business in central Bristol. Working within the medical devices industry you will work with an experienced team to help develop products that are sold around the world. There is no experience necessary for this role, but you must have a relevant Science/Medical based degree and an interest in working within Product Management. What you’ll be doing The Product Management team is responsible for conducting market and competitor research, understanding the market conditions and using this insight and understanding to inform decisions on which products the business should be designing, manufacturing and bringing to market. You will be the eyes and ears for the business, showing knowledge of what is happening in the marketplace today, and foreseeing what will happen in the future. You will analyse pricing, product performance, and as your role develops you will take ownership of the critical path ensuring products are delivered in a timely fashion by managing suppliers. You will use a variety of tools to gain this understanding, from desk research, to customer and user research, using surveys, analysis and monitoring positive and negative customer feedback. With products being sold to medical professionals and within the education/training sector you will keep up to date with trends and changes within this to get ahead of the curve and ensure the business is delivering the right products for the new courses and the next academic year. What experience you’ll need to apply A science/medical based degree or equivalent Excellent written and verbal communication skills Good numeracy skills, ability to understand data A practical and hands on approach An interest in working within product management What you’ll get in return for your experience You will receive a competitive salary for a graduate role, along with a host of other benefits including a quarterly company wide bonus. You will be working for a successful business that looks after their staff in beautiful and recently refurbished offices in a central Bristol location. What next If you have recently graduated with a relevant Science or Medical based degree then click here to apply now, or contact Chris for more information.
— Full flexible workingLocation:LondonSalary:££35k - ££42kDue to expansion, this specialist data strategy agency based in the heart of London is on the lookout for a Campaign Manager to join their thriving team. This is a fantastic opportunity to work across an exciting and growing client base of retail brands. Working from home is encouraged and full flexibility can be offered. What you’ll be doing Campaign Managers must have a good understanding of the multi-channel retail landscape, of both digital and offline channels, particularly of direct response media, CRM and acquisition data, email and catalogue production and critical path processes, campaign planning and ROI forecasting and reporting, and be confident in communicating these to your team and client. Your day to day priority is account and campaign management and deliverables, and their multiple deadlines. The emphasis of this role is firstly on the campaign planning and management of offline media and data and their execution and measurement, and secondly and supporting the delivery of our analytics and insight, and digital consultancy What experience you’ll need Worked in client-side multi-channel marketing teams in a like retail brand. End to end DM campaign management experience - demonstrating process experience in budgeting, briefing, creative, planning, production, measurement and interpretation. Strong Excel skills with experience in briefing and building Direct Mail campaigns. Ability to grasp and brief data scenarios, great with segmentation and testing. Print, fulfilment and postal experience. You are highly numerate with great number recall. Detail and accuracy are a matter of personal pride. You can think creatively and explain ideas. You are diligent and responsive, a confident note taker, and patient when needed. You are a can-do, multi-tasking, muck-in, hard-working team player, confident and well organised, calm under pressure. What you’ll get in return for your talents Company medical health scheme – subject to provider acceptance, 25 days holiday plus bank holidays, Annual bonus – discretionary and based on company performance, eligible after 6 months’ service in the financial year. Working from option, travel to London office once a week. Salary paying up to £42k What’s next? If you want to find out more get in touch with Theo @ ADLIB today!
— Outstanding Digital AgencyLocation:BristolSalary:Up to £40kWork for one of the finest digital agencies in Bristol and the South West. Beautiful offices in the heart of Bristol, easily commutable from Bath and Cardiff. A stunning portfolio of clients to work with within the retail space connecting your clients to customers through digital experiences. This is an agency renowned for delivering digital brilliance across all channels, from campaign led projects, large scale CMS driven design and build to eCommerce focused projects. We're proud to be closely partnered with them, and they also happen to be lovely people. What you’ll be doing As a Digital Producer, you will be a key part of the business, working closely with a variety of B2C retail clients helping them share a valued connection with their customers through digital experiences. You will get under the skin of the business working to achieve excellence. Working within the company’s promise of providing premium quality digital projects across the board, valuing design and innovation, you will immerse yourself in concept-driven solutions that engage in the clients’ customers, to enable the company’s to be market leaders within their space. You will be a key part of the agency; the linchpin which holds everything together, through regular contact with your client, briefing work through the studio ensuring the right projects are prioritised to help internal teams structure their commitments and ensuring throughout all projects that every element of the project is running on time and on budget. What experience you’ll need You will need a few years of experience gained as a Digital Project Manager, whether that's a marketing agency managing digital projects or a pure-play digital agency. You could be an Account Manager, managing digital projects or a very client-facing Digital Producer- regardless of title; you’ll manage complex digital projects and have strong communication skills, keeping your clients updated throughout the project full life cycle. You will be versed in all things digital, and not afraid to tackle things head-on. You will have managed a variety of projects from digital delivery, UX research, digital content and digital campaigns. You will be the type of person who can hit the ground running- to be a jack of all trades with all things from strategy to the concept through to UX projects and dealing with challenges influence the design process. A natural leader, capable of working with senior management to scope out not only project success but how the department can ever improve and grow. Full project cycle experience, from scope through to delivery. If you’ve worked with retail or B2C clients that would be highly desirable. What you’ll get in return for your talents For all of your amazing digital talents, you’ll receive a salary of up to £28k- £40k entirely dependent on experience. You’ll also enjoy working for a forward-thinking and well regarded digital agency that is going from strength to strength and carries great opportunities for development and progression in line with their exciting growth plans. What next? If you’re in digital project management and you’re on the lookout for a new role, get in touch with Fran today by emailing Francesca@adlib-recruitment.co.uk or call 01179 269 530.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.