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Marketing Analyst jobs and careers

Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.

 Why consider a career as a Marketing Analyst?
 
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
 
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
 
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
 
Typical role titles include
Digital Marketing Analyst
Marketing Analyst
eCommerce Analyst
Media Analyst
Performance Media Analyst
Digital Analyst
Online Analyst
Web Performance Analyst
Online Performance Analyst
SEO Analyst
PPC Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
CRO Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Shopper Analyst
Digital Analytics Lead
Social Analyst
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
 
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
 
Salary Benchmarks
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
 
 Is it right for me? The skills it takes...

You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.

The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
 
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
 
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
 
What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.

 

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  • 17th Oct

    Insight Analyst

    — Telecoms Research Company

    Location:
    Wiltshire
    Type:
    Salary:
    £40K - £50K
    Excellent opportunity to work with a company with a global reach. Become an expert in the global telecoms industry. Join an innovative company with a unique product & service. This innovative research agency is expanding as they have taken on some new clients. They are looking to add 2 Insight Analysts to their Research Team.  What you’ll be doing  Working in a team of research specialists, you will be using various research tools, surveys as well as telephone interviewing people and businesses across the world within the Telecoms industry. You will be responsible for gathering information as well as presenting this back to clients globally.  What experience you’ll need to apply Experience of working with syndicated research data Strong Excel & PowerPoint experience Client facing experience or confident communication skills to be able to present to clients Project Management experience nice to have Understanding of surveys and how to analyse the results Strong ability to tell a story from data What you’ll get in return for your experience   A competitive base salary of between £40K - £50K (dependent on experience) plus a great benefits package. Amazing working environment with some great people What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
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Evolution Power Tools

Tracking down top talent outside the beaten track

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  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
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“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

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  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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