Marketing Analyst jobs and careers
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
Typical role titles include
Digital Marketing Analyst
Performance Media Analyst
Web Performance Analyst
Online Performance Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Digital Analytics Lead
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
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— Global eCommerce businessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at firstname.lastname@example.org !
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— Marketing Leading FinTech firmLocation:BristolSalary:55000 - 65000Excellent opportunity to work for a leading retail Investment Management firm. Join a growing and talented Insight team. Face off to Data Scientists & Insight Analysts. Excellent opportunity to join a growing and quantitative marketing analytics team for a market leading retail Investment Management firm. Amazing opportunity for anyone looking to gain experience of working alongside Data Scientists. What you’ll be doing The successful Lead CRM Analyst will work within the Client Data & Insight team and will use their great experience in the CRM, customer insight and campaign management space to ensure that the most is being made from all the client data existing in the company. This role will be varied and the Lead CRM Analyst will work alongside Data Scientists, Insight Analysts and the Campaign teams supporting them to make the campaigns as personalised as possible.The Lead CRM Analyst will work closely with stakeholders across the business to help make all communications with customers as personalised as possible. What experience you’ll need to apply Financial Services experience Minimum of 4-5 years experience working within a data driven marketing function Exposure to Adobe Marketing Cloud or similar marketing platform Strong experience working with CRM software, ideally more than one Excellent communication skills What you’ll get in return for your experience A competitive base salary of between £55K - £65K (dependent on experience) plus a great benefits package and bonus. Working for a market leading FinTech firm What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
— Luxury Retail BrandLocation:LondonSalary:CompetitiveLong-standing Luxury Brand. Competitive Pay and Benefits Package. Warm Culture with Family Feel A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions! What you'll be doing This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place. You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. Your role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience. This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights. What experience you'll need to apply for the role Google Analytics / Adobe / IBM analytics experience. Solid A/B – MV Testing experience. Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered. Excellent stakeholder management skills. Online luxury/fashion/retail experience is a huge plus. Strong Excel skills are advantageous. What you'll get in return for your experience You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application. What's next? Get in touch with Marlie on 01179 269 530 for more information!
— Fast Growing Ethical BusinessLocation:ChippenhamSalary:£25k-£28kSocially Ethical Challenger Brand. Digital Acquisition/Retention Role. Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Digital Marketing Executive. As an experienced Digital Marketer, you will run customer acquisition and retention campaigns across a range of digital channels. There is a large team in place, and you will have plenty of opportunities to train, develop, and progress within this excellent employer and brand. What you'll be doing You will have an overall focus on acquiring and retaining personal customers through all digital channels by developing and delivering effective digital marketing campaigns. You will use your skills to drive traffic to the website, monitor the customer journey, track conversion rates and will look at any improvements to the website. Using your skills across a variety of digital channels such as Paid Search, PPC, SEO, Email and Social Media, you will execute campaigns, monitor performance and return on investment (ROI) and make recommendations to improve results. You will help manage the social media accounts and strategy, raising brand awareness and managing brand and product campaigns. There will also be a requirement to create landing pages, use email templates and platforms, and utilise analytics such as Google Analytics for reporting on campaign results. What experience you'll need to apply Strong digital campaign experience Ideally knowledge and some experience across PPC, SEO, Email and Social Media Previous experience managing a website and CMS Reporting ability through various analytics tools such as Google Analytics Strong communication and stakeholder management skills Good experience of managing an email platform Some experience with Adobe Photoshop would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a specialist Digital Marketing role and have some acquisition/retention experience then apply now, or contact Chris (01179 269530) for more information.
— Leading Financial Services firmLocation:BristolSalary:From £25,000 - £45,000Fantastic opportunity to work with a Bristol-based investment firm. Amazing culture and autonomous environment Join an ever expanding team This is an excellent opportunity to join a growing and quantitative marketing analytics team for a market leading retail investment management firm. Great opportunity for anyone looking to gain experience of working along with side data scientists.What you'll be doing?The successful candidate will be working on data selections and campaign analysis to support the campaign managers and marketing teams.This role is varied, you will work alongside the wider data, insight, and data science teams supporting them in order to ensure the data is right for the campaigns.The campaign analyst will gather data requirements from key stakeholders and use a variety of systems to execute the campaigns as well as carry out the post-campaign analysis. What experience you'll need to apply Degree in Mathematics, Science or other numerate subjects (STEM). Excellent SQL skills. Minimum of 2 years working with data-driven marketing functions. Experience with campaign analysis. Strong communication skills. Experience of configuring Adobe Campaign is a nice to have. What you'll get in return for your experienceA competitive base salary of between £25k - £45k (dependent on experience) plus a great benefits package and bonus. The opportunity for fantastic career growth and the development of new areas of the business.Working for a market leading Investment Management firm.What's next?Please get in touch with Simone with an up to date CV today. Do not hesitate to call or email to discuss in more depth.
— Global BrandLocation:CheltenhamSalary:£On experienceBe a part of a hugely impressive, super established brand. Play a key role in the eCommerce team. Fantastic benefits on offer. We’re looking for an impressive eCommerce Data Analyst to join a highly esteemed global brand who are consistently growing from strength to strength with further exciting plans on the cards. What you’ll be doing Your role will focus on monitoring, interrogating, analysing and reporting on website data in order to improve the overarching user experience. You will manage large sets of data from the point of acquisition, through to web monitoring and automated reporting, identifying any on-site issues and trends along the way. Google Analytics will play a central part in your day to day – you’ll own the platform, ensuring activity is tracked as accurately and consistently as possible. You’ll also get stuck in developing data driven attribution methodologies; providing cross channel insight into the effectiveness of marketing campaigns. This type of role is a big draw to those in an analytical role already, or digital marketers with good analytical exposure looking to move into this space. The main tools will include Google Analytics, Google Tag Manager, BigQuery, GA360 suite and Microsoft Excel. This is a really exciting opportunity to take on a strategic role and make a real impact in the team as your insights will ultimately lead to the growth of each eCommerce channel. What experience you’ll need eCommerce or digital marketing analytics exposure, either in a specialist role or a broader focus within digital marketing. Strong knowledge and experience in Google Analytics, Google Tag Manager and BigQuery. Exposure to data visualization software. Someone who has proven working experience in attribution modelling (through GA360 suite) would be a big plus. Highly advanced Excel skills. Fully proficient handling, managing and analysing data with proven experience measuring and achieving performance. First rate communication skills and a keen attention to detail. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience. Benefits include generous pension contributions and holiday allowance, impressive learning and development programmes, staff discount, amazing social events, discounted gym memberships and more. What’s next? Get in touch with Hannah to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.