Marketing Analyst jobs and careers
Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts - both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.
Why consider a career as a Marketing Analyst?
The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can increase sales and profit.
A career as a Marketing Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce are the industries with the largest insight & analytics teams.
You'll constantly have an eye out for new tools that become available and could be useful for your business or client. This includes tools to gather data as well as those used to filter, analyze, evaluate and visualise.
Typical role titles include
Digital Marketing Analyst
Performance Media Analyst
Web Performance Analyst
Online Performance Analyst
Paid performance Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Digital Analytics Lead
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Marketing Analytics Manager
Social Analytics Manager
Digital Analytics Manager
Junior Digital Analyst
Career progression example
Junior Marketing Analyst
Digital Marketing Analyst
Senior Marketing Analyst
Marketing Analytics Manager
Head of Analytics
At entry level, the salary would start at around £25k-£30k. At mid-level, you can expect salaries around £30k-£45k. At the more senior level, salaries typically exceed £50k-£55k. At Head of/Director level, salaries tend to start at around £80k excluding bonuses.
Is it right for me? The skills it takes...
You will naturally be a great communicator as you'll need to liaise with various teams, highlighting where you see issues and key opportunities to improve performance. You’ll be using a vast range of tools to gather data, from Google Analytics (GA) and SQL queries or perhaps developing models or machine learning algorithms and everything in between.
The fundamental skills required to be a Marketing Analyst can be split into the marketing skills and data analysis skills.
Marketing skills: Google Analytics, Adobe Analytics, A/B testing, MVT testing, attribution modelling, customer segmentation, conversion rate optimisation, personalisation, CRM, NPS, customer behaviour analysis, trading.
Data skills: SQL, Python, R, SAS, SPSS, FastStats, Tableau, Power BI, social listening - Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favorably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting. A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built upon with the data analysis skills.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— High-Performing Digital TeamLocation:CheltenhamSalary:£30kGrowing FS business. Drive conversions by optimising user journeys Excellent culture and company benefits. As a key member of an innovative & data-driven Marketing team, you will closely support the Website & Optimisation Manager & wider eCommerce team to improve brand and customer experience through digital best practice. What you’ll be doing Within the role you will design, manage, implement, and optimise the company website and online journeys. Effective development of digital strategies for website & user journeys will ensure that they contribute to, and complement, the business objectives and performance targets. You will also be responsible for important analysis across full digital user journeys. This will include performance analysis of the website, as well as identifying CRO tests to demonstrate ROI and conversion against key metrics. You will also have strong collaborative working relationships with the wider marketing team, to ensure messaging and campaigns are aligned and are optimised for improved online conversion. What experience you’ll need to apply Interest and strong knowledge of website optimisation and development, including: content management systems, HTML and website journeys. Relevant experience working with digital tools, including Google Analytics. Knowledge of A/B test & MVT testing. Planning, analytical and prioritisation skills and the capacity to think strategically. Excellent attention to detail What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of up to £30k. You will also receive a fantastic benefits package, which includes 22 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
— Global leaders in data-driven consultancy from inception through to strategic vision.Location:London, or RemoteSalary:£30,000 to £65,000Work on highly engaging projects which always provide dynamic experiences. Join a massively successful company with plenty of creative minds. Work in client-facing environments to see the practical outcomes of your work. What you’ll be doing: You will be working in an analytics first environment to help garner the highest possible value from the data presented by clients. You will get the chance to work with flexibility, sometimes implementing technical solutions and sometimes commercial ones. Pool together resources and the support of other consultants to build large and rewarding projects. What experience you’ll need to apply: Proficiency in writing SQL to handle and manipulate data. ETL experience for data migration. Experience in Tableau (other data visualisation tools would be considered). BI analytics tools: Oracle/Hyperion, Cognos, Qlik, etc. Big Data: Cloudera, Hadoop, AWS, Azure, etc. ETL tools: Alteryx, SSIS, etc. Warehousing tools: Teradata, Netezza, Oracle, SAP. It is important to recognize that not all of these tools are necessary but a selection from each bracket would be advantageous. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable. What you’ll get in return for your experience: Multiple salary bands available: Senior would be up to £65,000. Mid-level would be up to £45,000. Juniors would look at £30,000+. A competitive benefits package. The chance to work on many interesting projects. Very good flexibility across geographic locations and remote working. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.