Build the Marketing Function & Grow a Team.
Well Established & Successful Business.
Central Bristol Location.
Here is a fantastic and, quite frankly, rare new opportunity for an experienced B2B Marketing Manager to join a well established business in central Bristol as their new Marketing Manager. This is a live requirement despite the current situation, and you will be joining a business that has been doing so well from a sales perspective, that they haven’t needed any Marketing department for the past few years. With continued success, and seeing an opportunity immediately ahead, they want someone to establish a new Marketing function, building it from the ground up, and quickly hiring two more members to the team to report in to this role. This suits a self starter who is happy to use their initiative and work with minimal supervision.
What you’ll be doing
There is pretty much a blank slate with this role but you will take ownership of all activity and output across digital and offline channels. Using all of your experience you will create the marketing strategy and write the marketing plan. Taking an inbound market approach you will develop an effective content strategy, and with your natural copywriting and storytelling skills you’ll publish regular pieces across the website and social channels.
Once you have your feet under the table you will hire additional support, probably in the shape of a digital customer acquisition specialist and a PR/Comms specialist. With this, you’ll have the capability to run multichannel lead generation campaigns across web, social, email, as well as paid and organic search. Working hand in hand with the sales team, you will develop Marketing Qualified Leads and execute a number of brand awareness campaigns that integrate with the established CRM.
As well as managing the team and the digital suite, you will be responsible for creating effective sales collateral, events management, CRM management and potentially automation programmes. Importantly you will be adept at using analytics to report on activity and campaign success, and ultimately show ROI.
What experience you’ll need to apply
Relevant B2B Marketing experience, ideally across Tech, SaaS or Services
Proven line management experience is preferred
Strong digital marketing knowledge
Solid integrated campaign management experience
Natural copywriting and storytelling ability
Self starter, able to work with minimal supervision
Creative thinker with good problem solving skills
Exceptional written and verbal communication skills
German language skills would be beneficial, but is not essential
Ideally degree educated or holding a relevant professional qualification such as CIM
What you’ll get in return for your talents
You’ll be joining a top company with over 100 staff who have recently posted strong growth across the group. There is a competitive salary on offer (circa £35k-£40k), the potential for reduced hours for the right candidate, good benefits, and the opportunity to establish a fully functioning in house Marketing team.
What are you waiting for? This is a great opportunity, so apply now or contact Chris (01179 269530) for more information.