eCommerce Manager Luxury Fashion Brand
Unique, multinational brand.
Hands-on and strategic role.
Exciting growth plans within eCommerce.
This exciting, luxury fashion business is looking for an experienced eCommerce Manager to develop and implement an industry-leading eCommerce strategy to help grow their brand through the delivery of an exceptional online customer experience via high-touch storytelling and merchandising. What you’ll be doing You will be responsible for driving conversions to increase revenue growth, as well as increasing customer acquisition, engagement and retention, through innovative and strategic online merchandising, trading and ongoing website optimisation. You will oversee new product launches, leveraging product insights, and overall sales data to make strategic product placement and content distribution decisions within the site with the goal to increase sales, whilst always identifying new areas to drive conversion. As a leading player within the Digital team, your remit will involve day-to-day management of eCommerce website whilst visually merchandising the website’s categories so you’ll need to be familiar with the entire product catalogue and understand what is driving sales, therefore an important task of yours will be to oversee all aspects of web analytics related to eCommerce and provide relevant reports to the wider team. Working collaboratively is an essential part of this role, liaising regularly with the Marketing team, Social Media Manager and Content Manager to ensure the eCommerce activities are aligned weekly with the general marketing calendars and the messaging is consistent throughout. You will also be participating in the development and implementation of the strategy for eCommerce new product launches, including engaging site content, unique storytelling, and merchandising tools, based on product positioning, target audience, and storytelling needed throughout the consumer journey, so you need to be creative with a keen eye for the finer details. What experience you’ll need to apply
At least 3-5 years of experience in a similar merchandising role, with a passion for digital technologies.
B2C retail experience.
Ideally passionate about fashion and luxury.
Experience using Shopify is preferable.
Strong numeracy and analytical skills.
Knowledgeable about the creative process of Email Campaigns and working with various visual formats, storytelling through text, imagery and video.
Acute understanding of digital sensibilities – SEO, and best practices for social, and email campaigns.
Good understanding on Email marketing tools – Klaviyo, MailChimp, etc.
Experience using Adobe Creative Suite, to design weekly newsletter promotions.
Commercially minded and able to work to tight deadlines.
High level proficiency in Microsoft Office, especially excel spreadsheets.
Google Analytics (highly desirable).
Excellent written and verbal communication skills.
What you’ll get in return for your experience A salary of £45-50k is on offer, as well as a very generous annual allowance to spend on the site and a range of additional excellent benefits. Please enquire for more information. What's next?This is an urgent requirement, so please send through your CV to Alice ASAP to be considered.