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2 jobs found
  • 27th Mar

    Hot Jobs Digital Marketing Manager

    — Subscriptions Marketing

    Varied Acquisition & Retention Subscriptions Marketing Role. Unique Proposition/Offering.  Great Office Based in Central Bath. Here is an incredible opportunity to join a fun and innovative brand in Bath as their new Subscriptions Digital Marketing Manager.  Working specifically on the subscriptions side of the business you will drive new subscribers through acquisition campaigns and effective retention strategies.  With a new app being launched, this is an exciting time to be joining the business. What you’ll be doing The company is built around a video subscription service that runs through YouTube and a new mobile app and you will build a profitable base of subscribers.  This is a broad digital role where you will have all channels at your disposal; you will design and implement paid media subscriber acquisition campaigns to recruit subscribers at the lowest possible cost.  You will work with the wider team to conceptualise and execute campaigns that build the free funnel to convert free social and app users in to paying customers. The paid/organic acquisition campaigns will be supported by a strong retention strategy and you will design the customer communications strategy to aid subscriber retention by looking at frequency, content, timing and tone of voice.  With this you’ll manage the CRM strategy and manage the team responsible for the creation of all marketing assets for the video subscription service.   Reporting will also be vital to the success of this role, and you will monitor daily gross adds and churn statistics to optimise performance, track customer satisfaction levels, app store rating and engagement metrics, and will provide regular updates to the senior leadership team and aid product improvement and innovation.  This is a really exciting role and a great time to be joining the business. What experience you’ll need to apply Good experience driving app downloads or subscriptions Proven acquisition and retention campaign experience Strong all round digital marketing knowledge, including email, automation, CRM etc. Ability to improve websites to maximise UX and engagement Understanding of how to convert registered users in to subscribers Experience of using customer insights to inform decisions and approach Highly numerate and analytical Strong verbal and written communication skills Commercially minded and a strong problem solver Ideally holding a relevant business/marketing degree or hold a professional qualification i.e. CIM, IDM What you’ll get in return for your talents There is a competitive salary on offer DOE, good company benefits, you’ll be working for a great brand and within a fast paced and exciting working environment.  There aren’t many better digital marketing opportunities out there right now!   What next If you’ve worked within an app based or subscription service environment then I want to hear from you!  Apply now or contact Chris (01179 269530) for more information.  
  • 17th Mar

    Campaign Manager

    — Full flexible working

    ££35k - ££42k
    Due to expansion, this specialist data strategy agency based in the heart of London is on the lookout for a Campaign Manager to join their thriving team.  This is a fantastic opportunity to work across an exciting and growing client base of retail brands. Working from home is encouraged and full flexibility can be offered. What you’ll be doing Campaign Managers must have a good understanding of the multi-channel retail landscape, of both digital and offline channels, particularly of direct response media, CRM and acquisition data, email and catalogue production and critical path processes, campaign planning and ROI forecasting and reporting, and be confident in communicating these to your team and client.   Your day to day priority is account and campaign management and deliverables, and their multiple deadlines. The emphasis of this role is firstly on the campaign planning and management of offline media and data and their execution and measurement, and secondly and supporting the delivery of our analytics and insight, and digital consultancy What experience you’ll need Worked in client-side multi-channel marketing teams in a like retail brand. End to end DM campaign management experience - demonstrating process experience in budgeting, briefing, creative, planning, production, measurement and interpretation. Strong Excel skills with experience in briefing and building Direct Mail campaigns. Ability to grasp and brief data scenarios, great with segmentation and testing. Print, fulfilment and postal experience. You are highly numerate with great number recall. Detail and accuracy are a matter of personal pride. You can think creatively and explain ideas. You are diligent and responsive, a confident note taker, and patient when needed. You are a can-do, multi-tasking, muck-in, hard-working team player, confident and well organised, calm under pressure. What you’ll get in return for your talents Company medical health scheme – subject to provider acceptance, 25 days holiday plus bank holidays, Annual bonus – discretionary and based on company performance, eligible after 6 months’ service in the financial year. Working from option, travel to London office once a week. Salary paying up to £42k What’s next? If you want to find out more get in touch with Theo @ ADLIB today!
2 jobs found

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