Bristol / remote
Data-driven Digital Marketing role.
PPC, Content and Social Media Performance Marketing focus.
Progressive role with true autonomy.
ADLIB has evolved its service offering at pace, with deep roots in the technology, data, eCommerce, marketing and design space, our proposition now includes engineering, science and sustainability. These are complex sectors that call for a digital marketing plan that’s all set for growth and to evolve with the sectors we are emerged in, demonstrating significant market knowledge and alignment, building client and candidate trust from the outset.
With a comprehensive digital marketing plan in place, all Marketing activities support recruitment activity, building the brand and driving client and candidate acquisition through the ADLIB website and social media channels.
What you’ll be doing
This new role predominantly focuses on the performance marketing of three core areas: PPC, Content Marketing and Social Media, for both ADLIB, and the sister brand enable Recruitment.
Primarily, you’ll focus on:
Playing a lead role in the remapping and delivery of ADLIB’s PPC campaigns (social media and Google Ads).
Managing a complex content programme across the business - Writing, coordinating and designing a range of content in a range of formats (articles, images, gifs, pdfs) for the website blogs, the websites and social media. You’ll take ownership to constantly improve and evolve the approaches with the sectors around us, based on ROI calculations and stats, as well as the digital platforms we use and those that we could be testing and using.
Spreading the word about ADLIB and enable through social media (paid and organic). Owning the social media strategy, you’ll plan, track, real-time post, schedule, monitor, analyze and report, whilst community managing the ADLIB and enable audiences.
Search Engine Optimization, which will see you auditing regularly, to improve the website structure and content on an ongoing basis, to ensure both websites are found by the right people for the right reasons.
This will quickly expand to a range of further projects including research and trend spotting, surveys, newsletters and guest blogging.
Simply put, you’ll play a lead role in spreading the word about ADLIB and enable.
Across several different client and candidate audiences, you’ll be responsible for building brand awareness and driving inbound activity.
What experience you’ll need to apply
Previous experience and responsibility within Digital Marketing, Performance Marketing, Content and Social Media (incl. paid) and PPC (proficient in setting up and managing large-scale Google Ads campaigns) in a marketing agency environment or client side in a B2B oriented industry.
You are analytically minded and data-driven, to evaluate what's been and plan ahead.
You have SEO optimized (yet imaginative) content writing skills.
You are experienced in managing social media profiles and communities and are familiar with related tools such as Buffer and Canva.
Adobe Creative Suite (InDesign, Photoshop, After Effects) skills and a creative eye would be a huge bonus.
Beyond that, you like to work collaboratively in an autonomous way, are organized with great attention to detail. You’ll show initiative, are deadline-driven and take immense pride in your work.
What you’ll get in return for your experience
Expect an adult environment, a base salary in line with your experience and previous success, flexi-time scheme, 27.5 days holiday (plus bank holidays), health scheme, seriously nice offices, a B Corp stakeholder group for all to join, ping pong, company lunches and drinks (drinkers, non-drinkers, vegans, veggies, you'll be in good company) and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way.
If this sounds interesting and you have the required experience, apply now.