Wondering what those working within 'PPC' actually do? Here a few examples of PPC / Pay Per Click Jobs. A career within 'Pay Per Click' / 'PPC' can mean being part of an agency team but you may be employed as in-house professional also.
Now a bit more about specific PPC roles:
You'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimize, report and to delve into the data and related analytics, to discover what is driving performance. You can be client facing if part of an agency team or you may be part of a team of in house PPC specialists.
Digital Marketing Specialist (PPC)
Working amongst a digital marketing and media team, you’ll be working predominantly on PPC campaigns.You have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business.
You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role Paid Search plays within the wider digital picture. In terms of hands on PPC you’ll work from planning through to implementing, monitoring, optimising and analysing campaign activity.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - your core focus will remain paid search however.
Digital Account Executive (PPC)
You may be part of an agency team, it's likely you'll look after various accounts for a wide range of clients. You'll specialize in paid search (PPC), biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
You’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider Marketing team, ensuring a unified message is portrayed.
We work with agencies and businesses across the entire South West of England on PPC related Jobs. Areas we cover include Cornwall, Devon, Somerset, Dorset, Hampshire, Wiltshire, Gloucestershire, Bath and Bristol.
If you are interested in a career in Digital, have a look at current jobs below or get in touch with our Digital Recruitment Team for a chat.
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