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PPC jobs and careers

A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.

As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.

As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.

As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.

Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.


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  • 30th Oct

    Hot Jobs Digital Marketing Manager

    — Fully Remote Working Option Available

    Southampton (Remote Working Available)
    Fun, Agency Type Culture. Highly Varied B2B Digital Marketing Role.  Remote Working Role if Requested.   Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager.  This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution.   What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market.   This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work.  You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition.   Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way.  There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social.   You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results.  This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can.   What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment  Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity!   The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office.   What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!    
  • 20th Oct

    Digital Campaign Manager

    — Highly Varied Role

    Varied Campaign Led Role.  Large, National Organisation.  Central Bristol Location. A large business based in central Bristol is seeking a passionate Digital Campaign Manager to join their in house team.  This is a great opportunity to join a progressive business where you’ll have a varied role and adopt a digital first approach.   What you’ll be doing  This is a fantastic opportunity for a talented and driven Digital Marketer with a strong background in campaign management. At the core of this role you’ll be delivering campaigns with Facebook Ads Manager so you will need good experience with this as well as Facebook Pixel to design media plans that bring great results and ROI.  The other core string to the role, is running automated email campaigns through the CRM, and so previous experience with automation is another must!  Ultimately you’ll be building brand awareness campaigns, and driving inbound job applications.  The campaigns are truly multichannel, and so as well as Facebook advertising, and email campaigns, you’ll also be utilising PPC, SEO, Programmatic, even ATL tools such as Radio and TV Advertising.  You’ll have sound knowledge of user journeys and the sales funnel, and will know how to influence with effective messaging at all stages of the funnel.   You’ll use analytics tools to monitor campaign performance and make informed decisions to optimise future activity, allocating budget where appropriate.  As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders.  What experience you’ll need to apply Proven digital marketing campaign management Strong knowledge of Facebook Ads Manager & Business Manager Previous experience with Automation and CRM i.e. Hubspot, Salesforce, Pardot, Zoho Proficient using website analytics tools. i.e. Google Analytics Highly analytical thinker and data driven  Ability to generate and install Facebook Pixel Being Facebook Blueprint certified would be great, but is not essential  Excellent verbal and written communicator  What you’ll get in return for your talents This is a great role and there is a competitive salary on offer (£30-£40k), good benefits and a great office location!  The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme.  What's next? This is a crucial role so please get in touch ASAP with your CV.  
  • 13th Oct

    Senior Paid Media Manager (Perm/Contract)

    — Creative Digital Agency

    Successful Digital Marketing Agency Opportunity to lead and develop a team.  Vibrant and progressive culture.  This digital marketing agency is focussed on delivering excellent results for its clients, and prides itself on having a dynamic, fun environment and a commitment to employee career progression. What you’ll be doing  As the Senior Paid Media Manager, you will be responsible for the strategy and implementation of paid advertising activity, and will manage the paid advertising team. Furthermore, your expertise will be required in shaping new business pitches, and you will be encouraged to innovate your department and explore and implement the development of the agency’s media services What experience you’ll need to apply High-level working knowledge of biddable media and key partner platforms (Google Ads, Microsoft Ads, Facebook/Instagram, Twitter). Good knowledge of Tag Manager, Google Data Studio (Super Metrics an advantage) and Google Analytics Experience setting up both PPC and Social media campaigns from scratch (not managing existing work) Experience managing monthly (ongoing) budgets of £15k+.  Experience working with Google GrantsExcellent verbal and written communication skills, with the ability to build strong relationships with both internal and external stakeholders. Proven ability to stay up to date with the latest developments and identify new opportunities and innovations to develop the digital media offering. What you’ll get in return for your experience   A salary of £40-45k is on offer for the permanent role, however more can be offered if you are seeking a 3-6 month contract. What's next? This is an urgent requirement so please send your CV to Rina today to be considered and hear more information.   
  • 5th Oct

    Marketplaces Trading Manager

    — Impressive Brand

    Up to £40k
    New role as part of a significant marketplaces function.  Largest UK independent within their market. Key focus on The largest independent brand in the UK for their market is looking to add to their thriving eCommerce function. They’re searching for a Marketplaces Trading Manager to take ownership of growing their extremely successful B2C marketplaces channels. With an already established presence in this area, it’s a great opportunity for a Marketplaces expert wanting to work at scale for a well-known brand.   What you’ll be doing You will manage and develop a small but talented multi-lingual team, ensuring they perform at the highest possible level, meeting and exceeding sales targets and hitting KPIs. You’ll work closely with the trading analyst and product team in order to broaden the product mix and improve listing quality, taking the offering to the next level. You’ll also work in tandem with the paid search team, ensuring PPC is consistent across all channels, helping to create and optimise Marketplaces paid search campaigns and improve overall ad performance. What experience you’ll need You will have advanced knowledge and understanding of marketplaces (primarily Amazon), including branding, commercial planning, marketing, and operations. You will be commercially driven, as this role is fundamentally focused on growing sales. Comfortable with data and analysis in order to interpret reports. You will have a solid understanding of eCommerce strategies across PPC, SEO and copywriting. Experience of working across international marketplaces would be a significant advantage. What you’ll get in return for your talents There is a competitive salary on offer of between £30-40k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a caƒe onsite. It’s an environment the team love working in! What’s next?  Get in touch with Hannah to hear more about this one. 

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.


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