PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical role titles include
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
Head of Paid Search
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— High-growth businessLocation:BristolSalary:Up to £30kHighly successful & specialist marketing partner to the FS Market. Huge growth plans and opportunities for progression. High-performing & collaborative culture. I’m searching for a Paid Social Exec to join a highly reputable marketing agency based in Clifton. As specialists in their field, working with a range of high-profile blue chip and financial services clients, this is a really exciting opportunity to play a key role within the agency delivering quality Paid Social campaigns. What you’ll be doing The agency are in need of someone to manage their Paid Social marketing platforms – predominantly Facebook, Snapchat, YouTube, and TikTok. You’ll be responsible for developing a range of accounts to ensure they deliver a positive ROAS, measuring and reporting on performance, identifying trends to draw insights and in turn optimising spend and performance. They're looking for someone highly commercial and motivated with creative flair, someone not afraid of getting stuck in experimenting with new and emerging challenger channels. If this sounds like you and you have a genuine passion for growing marketing campaigns and enjoy owning the full Paid Social lifecycle end to end, from development to optimisation, this could be the perfect role for you. What experience you’ll need to apply Previous Paid Social experience is essential, agency side or in-house. Solid experience creating campaigns end to end. Experience in optimizing landing pages and user funnels. Experience with A/B testing. Solid knowledge of website analytics tools (e.g., Google Analytics, Visual Website Optimiser) Strong analytical skills and data-driven thinking. Enthusiastic and creative with first rate communication skills. What you’ll get in return for your experience There is a competitive salary on offer here, entirely dependent on experience but up to around the £30k mark. In addition, there is a generous holiday allowance on offer, an awesome team to learn from, super collaborative environment, flexible working and more. What next? Please get in touch with Hannah now for more information.
— Impressive Independent AgencyLocation:Bristol / remoteSalary:Up to £50kEstablished agency with an exciting and varied client base. Play a key role in a forward-thinking senior management team. Huge opportunity for career development. This agency is an established but fast-growing outfit with a close-knit talented team based in the heart of Bristol. I’m looking for a driven Head of Digital Marketing with a solid track record in SEO and PPC excellence to own relationships with a range of clients and lead a team to success. What you’ll be doing It’s a full-service proposition within the agency across branding, design, production and digital marketing and the team work collaboratively to compliment each other’s talents. As Head of Digital you will focus on getting the very best from your team, ensuring the highest levels of service are delivered to clients, through great organic SEO, PPC / paid social and content. You will define and deliver strategy and consult with clients at every level on their website’s organic SEO, PPC and content. It goes without saying that you’ll be an expert in Google Analytics, the wider Google suite and a range of SEO tools, as well as Google Ads and Microsoft Ads and Facebook Ads. This is a really exciting opportunity for someone who lives and breathes SEO and PPC to really own this function for the agency and build out a team as the agency continue to grow from strength to strength. What experience you’ll need Solid track record in SEO and PPC at a senior level, ideally gained from an agency setting. Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Strong knowledge across Google Ads, Microsoft Ads, and Facebook Ads Manager. Comfortable analysing large data sets. Natural client relationship management skills. Strong team management and development experience. Structured and methodical way of working with a strong attention to detail. First rate communicator. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on your experience, but up to around the £50k mark. In addition to a beautiful creative studio, flexible and remote working, and a host of other benefits. What’s next? For more information and to apply, please contact Hannah at ADLIB.
— Premium eCommerce BrandLocation:CheltenhamSalary:Up to £35kNew role focused on driving eCommerce growth through Paid Media. Start up with a beautiful office space and fast paced culture. Huge career development opportunities. This premium fashion brand is making waves in the industry with their strong eCommerce and Marketplace presence and are now looking to add to their thriving team. This is a brand new role due to sustained growth, focusing on creating and delivering Paid Media strategies. With an already established presence in this area, it’s a great opportunity for someone keen to work at scale for an exciting and established start up. What you’ll be doing You will manage the day to day Paid Media marketing in order to drive eCommerce growth, owning the optimisation of campaigns, monitoring campaign performance, providing regular reports and using insights to develop the longer-term strategy. You’ll get stuck in with campaign budget management and allocation, running A/B testing on ad copy and providing recommendations on new and emerging paid channels. It goes without saying that you’ll be well versed in using both Google Ads, Facebook Ads and Microsoft Ads, as well as Google Analytics and the wider Google product suite. You’ll have input on budget and work to build strong relationships with key stakeholders in the business to make sure the Paid Social strategy is aligned and appropriately executed in line with the overall business objective. What experience you’ll need Experience managing PPC campaigns in an eCommerce setting. Competent in all relevant platforms (Google Ads, Microsoft Ads, Facebook Ads and Google Analytics). Analytical mindset, comfortable analysing large sets of data. Knowledge of wider digital marketing channels would be beneficial, i.e. SEO and Social Media, Affiliate Marketing. Excited about using data to drive strategy and enjoys seeing the amazing results it can generate. Numerate – able to quickly and accurately review data and identify logical next steps. High attention to detail and accuracy. Strong interpersonal skills - enthusiastic, approachable and able to communicate effectively with all levels of the business. Great communication skills (written & verbal). What you’ll get in return for your talents The salary for this one will be up to around the £35k mark, potentially more for the right person. This is a super fast paced creative environment, with a fab culture and talented team based in a beautiful studio in the heart of Cheltenham. What’s next? Get in touch with Hannah to hear more about this one.
— Award winning agency, fully remoteLocation:RemoteSalary:Up to £25kPurpose driven agency, talented team, and awesome culture. Massive opportunities for learning and career development. Fully remote role – ideally based in South West. I’m looking for a PPC Executive to join a leading team of specialists as part of an award winning, forward thinking agency with purpose. These guys put sustainability at the forefront of everything they do and they’re keen to build on their already impressive PPC function with someone as passionate as they are! What you’ll be doing Your role will focus on managing PPC campaigns end to end for a range of lovely clients, from research and planning through to implementation, optimisation and analysis. The day to day will revolve around keyword research, managing a range of PPC platforms and general maintenance of accounts and you’ll utilise your analytical skills to keep a close eye on data (through Google Analytics) to understand where campaigns can be improved. What experience you’ll need PPC experience ideally from an agency setting. Exams in Google Ads Search Fundamentals, Google Ads Display, Google Ads Video, Shopping Ads and Google Analytics for Beginners. Knowledge and experience in running campaigns across Google Ads, Microsoft Ads, and Facebook Ads Manager. Comfortable analysing large data sets and working with Google Analytics. Structured and methodical way of working with a strong attention to detail. Genuine passion for PPC and keeping up to date with the latest trends. Keen attention to detail and analytical mindset. What you’ll get in return for your talents Not only will you learn from the best in the business, but the agency also really look after their staff. They offer a great work-life balance, generous holiday allowance, extensive training and development opportunities, remote working (they are happy for this role to be 100% remote or based in their Exeter office, the team will get together three times a year at least and so being South West based is ideal) and much more. The team are all super passionate about using business as a force for good, the culture they contribute to and working with likeminded individuals. They are currently working towards B-Corp status which is extremely exciting! What’s next? If this sounds like you get in touch with Hannah today.
— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
— Rapidly growing retailer.Location:ManchesterSalary:£25,000-£30,000Join during an exciting period of growth. Be part of a brand selling award-winning products. Work with a fantastic team who are passionate about what they do. This is an exciting role for an experienced paid media professional looking to take the next steps within their career. Whether you come from an agency setting or in-house we want to speak to you! This role offers exceptional growth opportunities as well as the chance to work with a fantastic retail brand. What you’ll be doing Working closely with the Marketing Manager you will help to devise and implement the paid media strategy as well as heading up the day-to-day management of all the Paid Media Channels. You will be working as part of a newly formed in-house marketing team, so it is vital you can hit the group running and offer your PPC expertise. This role will also require you to take overall responsibility for the revenue growth of your channel, ensuring that all campaigns are being optimised and generating the best possible results. It will be your responsibility to make sure campaigns are continually optimised and updated. Keeping on top of the latest PPC innovations and industry best practices allowing you to make informed decisions and educating the wider marketing team will also fall under your remit. What you’ll need Well-versed in PPC Management. Experience working with tools such as Google Ads, Bing, or paid social. A track record of successfully running PPC campaigns. Experience working within a retail/eCommerce setting would be beneficial. The ability to work well under pressure and manage your own desk. What you’ll get in return for your talents To hear the benefits of this one please contact Harriet for more details. What’s next? Please send your CV to firstname.lastname@example.org to be considered!
— Innovative Client-side BusinessLocation:Bath / RemoteSalary:£30-35kBlend of strategy and implementation. Opportunity for development & upskilling. Highly-supportive environment & remote working options. This is an exciting opportunity to join an award-winning business based in the heart of Bath. They’re looking to level up their online game and bring in an experienced and enthusiastic Social Media Marketing Manager or Exec that can be trained up. This is a new role in the team, so you will have the chance to make a difference and have the opportunity to really take ownership of all social channels. What you’ll be doing Coming from either an in-house team or agency side, you’ll have demonstrable experience with social media marketing, particularly within the paid ads remit. You’ll be engaged with everything social, constantly keeping up with current trends, topics and changes – ready to feed into the digital strategy and roadmap.You’ll be able to make recommendations, build and write engaging ads and constantly test out new ideas tailored to each platform. Working with junior members of the team, you’ll be able to support and guide the organic content planning & work alongside external digital and creative agencies.What experience you’ll need to apply Experience planning, writing, setting up and delivering effective paid social ads. Understanding of user funnels and building audiences. A strong understanding of test and learn strategies & how to incorporate findings. Experience with local ad targeting. Experience with scaling and growing accounts while maintaining a low CPA. Organic content planning and scaling. A great communicator – being able to take people along your journey, reporting findings and getting stakeholder buy-in. Strong reporting, acquisition & tracking skills. What you’ll get in return for your experience A salary of £30-35k is on offer, alongside some great company benefits, including flexible/remote working, life insurance, health care options and pension. What's next? Send through your CV and get in touch with Rina for more information.
— Amazon Optimisation agencyLocation:RemoteSalary:Up to £50kPlay a key role within this growing specialist Amazon Optimisation agency. Own PPC strategy for a range of clients. Competitive salary and great benefits. I’m on the lookout for a Head of PPC to join an impressive digital agency with a unique focus on Amazon Optimisation based in the heart of Swindon. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing You will own PPC for the agency, supporting clients with their Paid Advertising strategies and the day to day running of their accounts across Amazon, Facebook, Instagram, Google & Bing. Helping clients enhance their brands on Amazon is what the agency specialise in, so any prior experience in managing paid ads on Amazon would be very valuable here. This is both a strategic and hands-on role where you’ll manage campaigns end to end, from planning through to testing, tracking, organising workflow, publishing approved content and analysis. You’ll need to be an expert in analysing large data sets and working with Google Analytics in order to gain insights to improve future campaigns. The growing team have expanded to a team of 25 from 4 in two years, with further growth plans on the cards, meaning it’s a brilliant time to get stuck in, put down roots and develop with the business. This exponential growth means as Head of PPC you will have the opportunity to build and develop your own team which is very exciting. What experience you’ll need Strong track record creating Paid Advertising strategies at a senior level – experience with Amazon would be brilliant, but if not, this can be trained. Solid background managing and growing a team. Confident using and reporting on data to drive strategy and enjoy seeing the amazing results it can generate. Proficient with Google Analytics and Google AdWords. Amazon Seller Central experience would be ideal but not essential. Passion for all things digital. First-rate communication skills. What you’ll get in return for your talents There is a competitive salary on offer here (entirely dependent on experience, but up to around £50k, maybe more for the right person) with benefits including generous holiday allowance of 33 days including bank holidays, a fun working environment, regular social events, free parking, flexible and remote working and free Amazon Prime upon passing your probation! What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
— Leading specialist in digital learningLocation:RemoteType:Salary:CompetitiveOpportunity to work with industry leaders. The chance to work alongside a great team. 100% remote working options available. This is a great 3-month contract opportunity for a PPC and SEO specialist looking to hit the ground running and be at the forefront of a Digital Marketing team. What you’ll be doing Your main remit will be to manage and optimise PPC campaigns across a B2B site on an international scale. As well as this you will also be expected to use your SEO knowledge to improve the organic searches for the website. Using your expertise in PPC and SEO you will be expected to hit the ground running and make a meaningful impact on the digital marketing team. Reporting to either the director or the head of marketing you will be expected to build upon existing campaigns and enhance these to ensure you are achieving the best results possible. This position is an initial day rate 3-month contract, with the potential to go permeant in the future. This role can also be offered on a remote basis. What you’ll need to apply 3 years’ experience within a similar role. A track record of delivering successful PPC campaigns. Proven ability to understand data from SEMrush, Search Console, and Google Analytics. Have confidence in keyword research, campaign creation, and ad optimisation. Experienced in creating and optimising landing pages. Well-versed in SEO and implementing changes to ensure search engines appear at the top of the search results. Ability to work independently and manage your own workload. What’s next? This is an urgent requirement so please forward your CV ASAP to be considered!
— eCommerce agency, Lifestyle brandsLocation:BristolSalary:Up to £40kUnique and forward-thinking eCommerce consultancy. Work with a range of exciting lifestyle brands. Own Paid Media and play a key role in Digital Acquisition. This eCommerce agency is disrupting the digital scene in Bristol and beyond with a unique way of partnering with brands, acting as a genuine extension of their partner's in-house team. This is a great opportunity for a Paid Media Manager to join a growing organisation and get stuck in shaping strategy, executing cutting-edge campaigns, and working with large budgets across multiple brands. What you’ll be doing Working closely with the Digital Acquisition Manager, you will manage the day to day Paid Media marketing for a portfolio of brands in line with individual plans. This will involve all areas of paid media from feed optimisation, display, retargeting, audience/asset creation and optimisation. Along with the optimisation of campaigns, you’ll monitor campaign performance, providing regular reports and using insights to develop the longer-term strategy. It goes without saying that you’ll be well versed in using both Google Ads, Facebook Ads and Microsoft Ads, as well as Google Analytics and the wider Google product suite. Your role will also extend to campaign budget management and allocation, running A/B testing on ad copy and proving recommendations on new and emerging paid channels. You may also sometimes be required to aid in the delivery of Paid Social advertising campaigns across a range of platforms, i.e. YouTube, Facebook, Instagram and Twitter. What experience you’ll need Experience managing PPC campaigns in an eCommerce setting. Competent in all relevant platforms (Google Ads, Microsoft Ads, Facebook Ads and Google Analytics). Knowledge of wider digital marketing channels would be beneficial, i.e. SEO and Social Media, Affiliate Marketing. Excited about using data to drive strategy and enjoys seeing the amazing results it can generate. Numerate – able to quickly and accurately review data and identify logical next steps. High attention to detail and accuracy. Strong interpersonal skills - enthusiastic, approachable and able to communicate effectively with all levels of the business. Great communication skills (written & verbal). What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience but up to around the £40k mark. In addition, there is a generous holiday allowance plus your birthday off, an awesome team to learn from, super collaborative environment, stunning offices in central Bristol, flexible working and more. You’ll need to be in the office twice a week ideally. What’s next? Drop Hannah a line to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.