PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical role titles include
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
Head of Paid Search
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Global eCommerce businessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at firstname.lastname@example.org !
— Growing B2C BusinessLocation:BristolSalary:£On ExperienceRapidly growing, successful business. Dynamic, start-up culture. Strategic and hands-on Marketing Manager role. Join a global entertainment business based in their Bristol office. You'll be managing a team responsible for creating and delivering innovative, efficient and effective marketing campaigns for exciting events, with a particular focus on paid social campaigns. What you’ll be doing Working closely with the Marketing Director and managing a team of four, you will take charge of planning, implementing and optimising effective marketing campaigns, predominately digital including Facebook Ads. You will be responsible for regular analysis and reporting back on campaign success, including budgets, using these insights to provide recommendations to improve activity. In order to ensure a consistent approach across the business, you’ll partner with other members of the marketing team to integrate content and product messaging when running campaigns, all the while looking for opportunities to automate processes and build scalable marketing infrastructure to promote long-term growth. What experience you’ll need to apply Previous experience at Manager level, confident in managing a small team. Experience managing large budget marketing campaigns. Hands on experience managing Paid Social is a must have. Background in B2C and experience of all aspects of the marketing mix. The ability to respond quickly to changing business needs and timelines. You will be coming from a fast-paced and high-pressure role and you will thrive in this environment. What you’ll get in return for your talents A competitive salary is on offer, which is dependent on experience, alongside the chance to work in a driven, energetic team within a leading business in their field. What's next? Send through your CV and get in touch with Chloe for more information!
— Media IndustryLocation:BirminghamSalary:£CompetitiveGreat opportunities for career progression. Fantastic central Birmingham location. Full training provided to become a Digital Programmatic Specialist . A UK-wide media business is on the lookout for an ambitious grad to join the team on a permanent basis. This is a great opportunity to develop in a specialist discipline which is hugely sought after in the market, and to work for a very established business. What you’ll be doing Full training will be provided. From the first day, you'll be working closely with the rest of the team to learn programmatic trading, and will be provided with all of the tools needed to excel in the role. There will be heaps on the job training and support, as well as client engagement. You'll have the opportunity here to gain certifications which will really enhance your career prospects in digital media. What experience you’ll need to apply for this role An analytical or marketing-based degree (e.g. Marketing, Mathematics, or Economics) A strong interest in digital tech Good data analysis skills What you’ll get in return for your experience As well as great career development opportunities, this company offers great benefits to their employees such as generous holiday entitlement, vouchers, car scheme, and options to purchase more holiday! This company is also a clear advocate for work life balance and they have a reputation for being a great organisation to work for! What’s next? If you’re interested in hearing more, please get in touch with Stacey @ ADLIB on 01179 269 530.
— Luxury Retail BrandLong-standing Luxury Brand. Competitive Pay and Benefits Package. Warm Culture with Family Feel A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions! What you'll be doing This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place. You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. Your role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience. This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights. What experience you'll need to apply for the role Google Analytics / Adobe / IBM analytics experience. Solid A/B – MV Testing experience. Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered. Excellent stakeholder management skills. Online luxury/fashion/retail experience is a huge plus. Strong Excel skills are advantageous. What you'll get in return for your experience You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application. What's next? Get in touch with Marlie on 01179 269 530 for more information!
— Fast Growing Ethical BusinessLocation:ChippenhamSalary:£25k-£28kSocially Ethical Challenger Brand. Digital Acquisition/Retention Role. Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Digital Marketing Executive. As an experienced Digital Marketer, you will run customer acquisition and retention campaigns across a range of digital channels. There is a large team in place, and you will have plenty of opportunities to train, develop, and progress within this excellent employer and brand. What you'll be doing You will have an overall focus on acquiring and retaining personal customers through all digital channels by developing and delivering effective digital marketing campaigns. You will use your skills to drive traffic to the website, monitor the customer journey, track conversion rates and will look at any improvements to the website. Using your skills across a variety of digital channels such as Paid Search, PPC, SEO, Email and Social Media, you will execute campaigns, monitor performance and return on investment (ROI) and make recommendations to improve results. You will help manage the social media accounts and strategy, raising brand awareness and managing brand and product campaigns. There will also be a requirement to create landing pages, use email templates and platforms, and utilise analytics such as Google Analytics for reporting on campaign results. What experience you'll need to apply Strong digital campaign experience Ideally knowledge and some experience across PPC, SEO, Email and Social Media Previous experience managing a website and CMS Reporting ability through various analytics tools such as Google Analytics Strong communication and stakeholder management skills Good experience of managing an email platform Some experience with Adobe Photoshop would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a specialist Digital Marketing role and have some acquisition/retention experience then apply now, or contact Chris (01179 269530) for more information.
— Large B2B OrganisationGlobal organisation. Large, well-established business. A market leader within their field. A Global company is looking for an experienced Senior Bid Coordinator to join their team in London. You will be a crucial member of the team, with the main function of managing bids and supporting the management of the project pipeline. What you'll be doing You'll communicate intentions to bid with the Business Development Manager, review bid documentation, ensuring commercial and legislative requirements are met and participate in bid kick-off meetings. Other main components of your day to day will consist of Creating bespoke content, ensuring submissions are well written, challenging any content that falls short of the expected standard. A keen eye for detail is massively important within the role as well as being highly organised. As you will be assisting in the design and production of Client presentation material, a basic knowledge of InDesign is definitely a plus! You will support the pipeline by identifying leads, opportunities and bids, and use the CRM system to accurately record the bids and organise and lead bid touchdown meetings. You will capture and share model answers and refined project descriptions, collate, share and disseminate best practice and lessons learned from bid feedback and attend bid coordinator team meetings to gain progress updates, maintain communication and ensure submission best practice. As you will be liaising with external and internal stakeholders, a confident communicative ability is essential within this role. What experience you'll need to apply Previous marketing, business development and bid coordination experience. Strong copywriting and copy editing skills. Previous experience in coordinating and managing tight deadlines. Excellent communication skills. Confident, proactive character, with the ability to take the lead in challenging situations. Ability to problem solve and think on your feet. Excellent computer and IT skills including; Adobe Design Standard (InDesign specifically), Outlook, Word, Excel, PowerPoint and experience of using spreadsheets and databases. Typing speed of at least 40 wpm. Previous experience within an architectural practice, construction or engineering industries would be an advantage. What you'll get in return for your talents You'll receive a competitive salary and have the opportunity to work on some exciting and interesting projects. You'll be working in modern offices in a central location, with an on-site canteen, fitness facilities, and break-out areas for creative discussions. You'll be working for a market leader and a business that has developed a global reputation for over 40 years. What next? If this role looks exciting to you please give Marlie a call on 01179269530. If it's not quite the right fit feel free to reach out and let us know what you are looking for!
— Established London AgencyLocation:LondonSalary:£40,000Rare PPC management position in a busy digital team. Established, fast-growing agency in London. Brilliant culture and career growth opportunities. While well-established, this agency is still experiencing a fast rate of growth off the back of some exciting new accounts and existing account growth. Paid media is an integral part of their offering and they are looking for some passionate people to join the team and work across their biddable media. There are two positions available, a more senior PPC Manager role and a senior Paid Media Executive position. The Paid Media role will be mostly focussing on PPC, but knwledge of other channels such as Paid social is a real plus. Working on multiple client accounts, which include a mixture of paid search, shopping and display, you'll work with clients to achieve their desired objectives, within a busy digital marketing department. What youll be doing Reporting into the Head of Paid Media, you will be working on PPC across a variety of different client accounts. This is a very cooperative role, requiring good relationships with clients and colleagues alike to ensure client needs are being considered cross-departmentally. You will be responsible for the creation and implementation of PPC strategy and the setting of campaign KPIs. You will build, analyse, optimise and report on campaigns across Adwords and Bing Paid Search, Good display (including remarketing and YouTube) and Google Shopping. Working across multiple clients and campaigns you will work proactively to deliver client campaigns on time and on budget. Whether youre an experienced PPC executive looking for your next step, or a seasoned PPC manager looking to move into a supportive and cooperative agency, this could be a really great opportunity for you. What experience youll need Experience working within PPC/biddable media. Experience working autonomously on PPC campaigns with great results. Strong commercial awareness with a results driven approach to working. Great analytics skills including a solid understanding of attribution. Ability to build and develop strong relationships . Paid Social a real plus. A positive, hardworking and entrepreneurial attitude with excellent time management skills . What youll get in return for your talents There is a competitive salary of up to £40k on offer for the PPC Manager position and Up to £30k for the Paid Media position. Please still get in touch if your experience is well aligned but expectations are a little higher, as there could be some flexibility here. Other benefits include but are not limited to, generous holiday allowance, free breakfast & early finish on Friday, cycle to work scheme and medical insurance. What next? Please get in touch with Marlie to hear more about this role.
— Independent Integrated AgencyWorking with the innovative and exciting Digital and Social Team. Paid and Organic Senior Social Media Manager role. Brand new role due to agency expansion. This is a new and exciting opportunity to join one of Londons brightest integrated agencies. Joining a team filled with the best in the business, youll have the opportunity to work across a range of top-tier global B2B and B2C brands. This Senior Account Manager role is a mixture of Paid and Organic Social Media working agency side, optimising the amount of traffic driven to client sites through Social Media channels. What youll be doing Youll be working within the Digital team, reporting into the Account Director. In your day to day youll be working on all things Social - Paid and Organic, from planning, implementing and running the campaigns to writing and planning budgets. Working with clients in both the UK and internationally, you will also monitor and report on campaign performance whilst representing the company in an articulate and professional manner. Google Ads and Google Display Network experience are also essential for this role and you will use your experience to help mentor and support more inexperienced colleagues. What experience youll need Social Media management experience in agency side, focusing on campaigns. Experience managing the Social campaigns across LinkedIn, Facebook, Instagram and Twitter. Monitoring and reporting on campaign performance. Able to plan Social Media campaigns across multiple channels. Experience in managing budgets and multinational Social Media campaigns. Google Ads certified and experience with Google Display Network is a must. What youll get in return for your talents? On top of a very competitive basic salary, the successful individual will also benefit from a fantastic working environment, excellent long-term career opportunities and a highly competitive range of benefits. These guys offer regular internal and external training (at all levels), 360 reviews, personal development plans, health and dental insurance, flexible working, and plenty of company socials. What next? Get in touch with Marlie (01179269530) if this sounds like it would be a good fit for you!
— Market Leading Tech BrandFast-growth eCommerce brand. Established team to integrate into, with strong processes in place. Great culture and a brilliant working environment. This premium, well-established brand is looking for a PPC Executive to come in and help drive their PPC offering. The team has been hugely successful in driving eCommerce in recent years and the PPC Executive will take charge of paid channels as part of a broader team. What you’ll be doing Reporting into the PPC manager, you’ll be responsible for all PPC/Paid channels in-house including Adwords, Bing and Social (mainly Facebook), with tools including Google Analytics. You’ll use this feedback to work alongside the manager and help shape the paid search strategy, becoming an integral part of your day to day as experience in this area grows. Given this role is working as part of a wider team, you will assist with reporting to other senior members in the business (such as the Head of eCommerce), and look to understand the wider impact of PPC across other channels. What experience you’ll need Hands-on PPC experience, from either an agency or client side. Ideally, experience working on high profile, complex paid search campaigns. Worked across Google Ads, Bing Ads and Apple Search (Apple search is a bonus!) Exposure to reporting tools such as Data Studio or Tableau. Analytical approach to breakdown customer data and draw inferences to tweak your campaigns. Able to work well as part of a team and coordinate with other internal stakeholders. What you’ll get in return for your talents There is a competitive salary on offer for this one. Usual benefits included as well as other perks! The offices have a huge amount to offer as well, regular social events and a fantastic culture. It’s an environment the team loves working in! What’s next? Please get in touch with Marlie with a CV to hear more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.