PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical role titles include
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
Head of Paid Search
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Rapidly growing retailer.Location:ManchesterSalary:£25,000-£30,000Join during an exciting period of growth. Be part of a brand selling award-winning products. Work with a fantastic team who are passionate about what they do. This is an exciting role for an experienced paid media professional looking to take the next steps within their career. Whether you come from an agency setting or in-house we want to speak to you! This role offers exceptional growth opportunities as well as the chance to work with a fantastic retail brand. What you’ll be doing Working closely with the Marketing Manager you will help to devise and implement the paid media strategy as well as heading up the day-to-day management of all the Paid Media Channels. You will be working as part of a newly formed in-house marketing team, so it is vital you can hit the group running and offer your PPC expertise. This role will also require you to take overall responsibility for the revenue growth of your channel, ensuring that all campaigns are being optimised and generating the best possible results. It will be your responsibility to make sure campaigns are continually optimised and updated. Keeping on top of the latest PPC innovations and industry best practices allowing you to make informed decisions and educating the wider marketing team will also fall under your remit. What you’ll need Well-versed in PPC Management. Experience working with tools such as Google Ads, Bing, or paid social. A track record of successfully running PPC campaigns. Experience working within a retail/eCommerce setting would be beneficial. The ability to work well under pressure and manage your own desk. What you’ll get in return for your talents To hear the benefits of this one please contact Rina for more details. What’s next? Please send your CV to email@example.com to be considered!
— Clifton StudioLocation:BristolSalary:Up to £45kAwesome culture, work-life balance, and career development opportunities. Creative agency with a lovely client base and talented team. Beautiful studio in the heart of Clifton. I’m looking for a PPC Manager to join a leading team of creative and digital specialists at their thriving agency in Clifton, Bristol. These guys are keen to build on their already impressive PPC function with someone as passionate as they are! What you’ll be doing Working closely with the Head of Digital, your role will focus on managing PPC campaigns end to end for a range of clients. You will take ownership of the day to day optimisation of these accounts, monitoring campaign performance, producing regular reports and utilising data to draw insights and develop long-term strategies. You’ll also get stuck in with campaign budget management and allocation, producing ad copy and running A/B testing, and consistently providing recommendations on new and emerging paid channels. It goes without saying that you’ll be an expert in both Google Ads and Microsoft Advertising platforms and Facebook Ads, as well as Google Analytics and the wider Google product suite. This is a really exciting opportunity for someone who lives and breathes PPC to really own this function for the agency, with the view of building out a team of their own as the agency continue to grow from strength to strength. What experience you’ll need Solid track record in PPC ideally gained from an agency setting. Qualifications in Google Ads Search Fundamentals, Google Ads Display, Google Ads Video, Shopping Ads and Google Analytics. Strong knowledge across Google Ads, Microsoft Ads, and Facebook Ads Manager. Comfortable analysing large data sets. Structured and methodical way of working with a strong attention to detail. Genuine passion for PPC and keeping up to date with the latest trends. Keen attention to detail. First rate communicator. What you’ll get in return for your talents There is a competitive salary of up to £45k on offer here, along with an annual bonus, flexible working, a great culture and collaborative team, generous holiday allowance, regular socials, beautiful office, extensive learning and development opportunities, pension and more. What’s next? Drop Hannah a line to hear more about this one.
— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
— Highly-respected FS BusinessLocation:BristolSalary:£35-40KInnovative approach to Digital Marketing. Collaborative team that encourages entrepreneurship. Channel ownership and budget management. A leading FS business that invests heavily in digital marketing is searching for an experienced Paid Social & Display Specialist to take ownership of these channels. Digital Media is at the heart of the company’s growth strategy, so you’ll be a crucial member of the Marketing team and be given the freedom to offer up new ideas and work with sizeable budgets. What you’ll be doing As the Paid Social & Display Specialist, you will take ownership of campaign planning and strategy for paid social and display channels to drive market-leading commercial performance. This includes day-to-day management, writing, setting up and delivering campaigns. Using your creative flair, you’ll work closely with the design team and external agencies to deliver winning creative strategies across both channels. You’ll also lead collaboration across senior stakeholders to push the channel strategy forward, in line with wider marketing plans, and communicate results to achieve industry leading outcomes. You will own the relationship with key external partners, such as Facebook and Google, to ensure full advantage is taken of all commercial opportunities that add value to the customer experience and drive innovation through the channels. This business has a test & learn approach in all areas, so you’ll need to proactive test latest platform updates, technologies, ads and landing pages to ensure you are achieving the highest conversion rate to deliver commercial gain. Last but not least, you’ll consistently use analytics tools to track performance and work with the client insight team to identify trends that will help optimise all campaigns. What experience you’ll need to apply Proven experience of managing effective PPC campaigns – predominantly Paid Social. A passion for the creative planning side of the role. Great communication skills, highly organised and reliable. Accountability of meeting targets. Experience using web analytics and strong numerical and analytical skills. Budget management experinece is preferred. Experience delivering campaigns across multiple Social Media platforms including Facebook, Twitter and Linkedin. Experience of running display through DSPs is a bonus, but not essential. What you’ll get in return for your experience A salary of £30-40k is on offer, dependent upon level of experience. There is scope for someone to come in at the top end and hit the ground running, or for someone with a good foundation in PPC to grow into the role and be upskilled. Hybrid remote/office working is available. What's next? Please send over your CV and drop Rina a line to hear more.
— Growing Digital ConsultancyLocation:SwindonSalary:£35kDrive growth for an award-winning Digital Marketing consultancy. Flexible working – a mix of remote work and office working. Salary of up to £35k (DOE). Opportunity for OTE. A long-established, award-winning Digital Marketing consultancy in the Swindon area is looking for an experienced Marketing Manager to join the team! Flexible working is on offer, with the idea that you would be in the office 3 days a week. You will be working with a variety of exciting clients across sectors such as homeware, FMCG, health, sport, and fitness. If you are a talented Marketing Manager who is a strategical thinking and results-focused individual with a B2B background, we would love to hear from you! What experience you’ll need to apply: Minimum of 3 years in a Digital Marketing role Proven ability to create and manage Brand Awareness campaigns. Experience in lead generation and web optimisation. Sound understanding of CRM systems. Ability to run paid campaigns on Google and LinkedIn Understand the importance of Industry Events and nurturing relationships with clients to ensure long-standing relationships. What you’ll get in return 22 days holiday & Bank Holidays – Additional holidays provided after 2 years’ service. 3 additional days of holiday are available to purchase for the Christmas shutdown. Amazon Prime – free next-day delivery as well as access to movie/box set/music streaming. Flexible working Free Parking If you are an experienced Marketing Manager with Digital and lead generation experience, we would love to hear from you! Click below to apply:
— Senior Performance Marketing ManagerLocation:LondonSalary:£60kHigh-growth eCommerce business. Disruptive, hi-tech product offering. Ownership of Digital Marketing. This is a new role within a high-growth, sustainable tech business, which is disrupting the market with their innovative product. As the Senior Digital Marketing Manager, you will be responsible for continuing to evolve and improve their already effective strategy, which to date has delivered an overall average ROAS of 1,800%. If you have a passion for driving growth through performance marketing channels, you could play a pivotal role in this unique, eCommerce business that is at the cutting-edge of electric technology. What you’ll be doing Day to day, you will be managing Google Ads and Facebook campaigns (PPC & Paid Social) with huge scope and large budgets (£200k spend per month). In addition, you’ll take the lead in building out other platforms, such as Native Ads (Taboola, etc.), TikTok and Microsoft Ads, ensuring the business is at the forefront of the digital advertising ecosystem. What’s more, you’ll be tracking and measuring attribution to ensure the digital acquisition strategy is highly-targeted and continuously being optimised, as well as reviewing and implementing automation techniques to make efficiency improvements which will deliver a better ROI. What experience you’ll need to apply Previous ownership of digital marketing projects which directly drive sales, from concept to execution, with an emphasis on Paid Search and Paid Social. Proven success managing and optimising extremely successful and marketing leading online marketing programs with CPC, CPA, and CPM cost models on Google. Global-expert level knowledge of Google Ads and Facebook Ads platforms. Heavily data-focussed mindset to help analyse, evidence, instruct and influence. Engineering mindset and approach to problem-solving - no problem is too complex or broad. Creative flair combined with analytical validation, enabling you to generate content and copywriting ideas yourself as well as reviewing those from your team, combined with your analytical approach to testing to validate successful concepts. Experience working in a senior role in an in-house marketing team. (Ideally a company with a strong eCommerce dependency) What you’ll get in return for your experience A salary of circa £60k is on offer and there is a huge amount of growth potential within the first year alone. What’s more, a very flexible, hybrid working model is in place. What's next?Please send over your CV and drop Rina a line to hear more.
— Impressive Digital AgencyLocation:RemoteSalary:Up to £40kOpportunity to work with a variety of exciting clients. Strategic and hands on role within a successful and innovative agency. Lead a digital marketing team to success. I’m working with an amazing digital design and innovation agency who are on the hunt for a Digital Marketing Manager to join their lovely team of strategists, technologists, behavioural, product and service designers. This agile agency have recently transitioned to a fully remote work model, with the view of meeting up as a team twice a month in the London or Southampton office. What you’ll be doing Your role will focus on working closely with clients to plan and deliver successful digital marketing strategies across Paid Media, SEO, Content and Digital PR & Outreach, building strong rapport and nurturing relationships along the way. It’ll be up to you to manage projects as smoothly as possible, working closely with Account Managers and Producers to ensure everything is delivered on time and on budget, to the highest possible standard. You’ll own client proposals and pitches, developing your portfolio of clients, guiding the digital marketing team to success and ultimately driving profits. What experience you’ll need Solid experience working in a digital marketing or account management position ideally within a digital agency. Comfortable managing monthly marketing budgets of a few thousand pounds to large six figures. Hands on digital marketing experience ideally across Paid Media, SEO, Content and Digital PR & Outreach. Ability to develop strong relationship and build rapport quickly with clients. Strategic and business savvy with the confidence to lead pitches. Very strong organisational and time management skills. Excellent written communication skills and attention to detail. Ability to manage multiple projects at any one time. What you’ll get in return for your talents Salary wise they’re looking to pay up to £40k for this role, dependent on experience. Please still get in touch if your experience is well aligned but expectations are slightly higher, as there could be some flexibility here. Benefits include a generous holiday allowance plus your birthday off, early finish Fridays, remote and flexible working, healthcare, life assurance, childcare vouchers and much more, not to mention a super social and friendly culture. What next? Please get in touch with Hannah to hear more about this role!
— Growing Digital AgencyLocation:BristolSalary:Up to £27kGrowing agency, talented team, and awesome culture. Massive opportunities for learning and career development. Flexible hours and a balance of remote and office working. I’m looking for a PPC Executive to join an inspirational team of specialists as part of a forward-thinking agency with exciting growth plans. These guys are in the process of building out their impressive PPC function and they’re looking for someone just as passionate as they are! What you’ll be doing Your role will focus on managing PPC campaigns end to end for a range of lovely clients, from research and planning through to implementation, optimisation and analysis. The day to day will revolve around keyword research, ad writing, audience building, managing a range of PPC platforms and general maintenance of accounts. You’ll utilise your analytical skills to keep a very close eye on data through Google Analytics in order to understand where campaigns can be improved. What experience you’ll need PPC experience ideally from an agency setting. Ideally exams in Google Ads Search Fundamentals, Google Ads Display, Google Ads Video, Shopping Ads and Google Analytics for Beginners. Knowledge and experience in running campaigns across Google Ads, Microsoft Ads, and Facebook Ads Manager. Comfortable analysing large data sets and working with Google Analytics. Structured and methodical way of working with a strong attention to detail. Genuine passion for PPC and keeping up to date with the latest trends. Keen attention to detail and analytical mindset. What you’ll get in return for your talents The salary on offer here is up to £27k, entirely dependent on experience. Not only will you learn from some of the best in the business, but you’ll be really looked after as the agency offer a great work-life balance, super flexible working hours, a balance of remote and office working, extensive training and development opportunities, regular socials and more. The team are all super passionate about what they do, the culture they contribute to and working with likeminded individuals. What’s next? If this sounds like you get in touch with Hannah today.
— Established Digital AgencyLocation:BristolSalary:Up to £32kOpportunity to work with a variety of exciting clients. Key role within a successful and innovative agency. Huge career development opportunities. I’m working with an amazing digital agency based in the heart of Bristol who are on the hunt for a Senior Account Manager with strong knowledge of SEO & PPC to join their lovely team.What you’ll be doingYour role will focus on working closely with clients to plan and deliver successful digital marketing strategies across SEO & PPC, building strong rapport and nurturing relationships along the way. It’ll be up to you to manage projects as smoothly as possible, working closely with Account Managers and the wider team to ensure everything is delivered on time and on budget, to the highest possible standard. You’ll own client proposals and pitches, developing your portfolio of clients, mentoring and leading your team to success and ultimately driving profits. What experience you’ll need Solid experience working in an account management position ideally within a digital agency, you may currently be an Account Manager looking for a step up or a Senior Account Manager looking for a new challenge. Comfortable managing sizeable monthly marketing budgets. Digital marketing experience ideally across Paid Media and SEO. Ability to develop strong relationship and build rapport quickly with clients. Strategic and business savvy with the confidence to lead pitches. Very strong organisational and time management skills. Excellent written communication skills and attention to detail. Ability to manage multiple projects at any one time. Some team management experience would be desirable. What you’ll get in return for your talentsWe can look at basic salaries of up to £32k, but please still get in touch if your experience is well aligned but expectations are slightly higher, as there could be some flexibility here. Benefits include a generous holiday allowance, early finish Fridays, free breakfast, regular socials, huge career development opportunities and much more.What next? Please get in touch with Hannah to hear more about this role!
— Pivotal new roleLocation:BristolSalary:£25-30kEstablished Estate Agency Franchise. Ownership of Social & Content strategy Collaborative and supportive team. This highly-respected estate agency franchise is growing at a fast rate, and now needs an experienced Social Media & Content specialist to increase their brand profile by telling engaging, local stories through their social channels. What you’ll be doing The Social Media & Content Manager will be responsible for creating and executing the social media programme for two Bristol estate agency and financial services branches, driving brand consideration and engagement and delivering high value leads. This includes creating and posting varied content on a daily basis across Facebook and regular updates to Twitter, Instagram and LinkedIn, as well as managing inbound social messages. A key part of the role will be in capturing and editing engaging photos and videos for use across social media, branch website and email programme. You’ll also manage and execute local marketing campaigns through ‘Brief Your Market’ email software to nurture both customers and prospects, generating leads, cross selling services such as financial services and ensuring the customer is kept informed and supported throughout their journey. What experience you’ll need Background in social media campaigns across multiple platforms, i.e. Facebook, Twitter & Instagram. Experience delivering paid ads on Facebook and an understanding of how to target customers effectively. Proven experience of creating compelling content to drive both brand consideration and lead generation Videography and photography skills from capture through to editing would be an advantage. Photoshop experience essential. Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques. Ability to create a detailed social media content programme Monitoring and responding to customer feedback, comments and social media posts Online community management and customer service skills Ability and experience to create and execute engaging and results driven email campaigns to customer and prospect database Analytical mindset, continually monitoring performance and driving results, demonstrating ROI. Experience of working in a dynamic, fast paced working environment A self-starter, who is motivated, driven and enthused. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience but approximately between £25-30k. You’ll be part of a lively, collaborative team based in Southville, with the expectation to be in the office approximately 2-3 days per week.What’s next? Drop Rina a line to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.