PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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Opportunity to drive digital marketing – PPC, SEO, Social Supportive and dynamic team. Growing Digital Marketing Agency This is a great opportunity to progress your career with a fast-growing agency in the heart of Bristol. If you’re a motivated marketer with a particular focus on PPC and SEO, read on.What you’ll be doing This role will be to develop and manage the agency’s technical department and to expand upon their existing services into all digital marketing channels including PPC, SEM/SEO, Email, Social Media, Remarketing and Display Advertising.Reporting directly to the Directors, your role will involve training staff, auditing work, developing the service offering and troubleshooting on existing client accounts. In addition, you would be responsible for carrying out weekly one to ones as well as quarterly appraisals of a team of diverse, enthusiastic and extremely talented digital marketing experts.You will be joining an experienced yet young team at an exciting stage of growth and will be given the opportunity to grow in your role and get hands-on with projects from day one.What experience you’ll need to apply Experience delivering successful PPC & SEO campaigns. Strong Google Ads experience Experience of managing a team. High level of business acumen and commercial awareness Good literary skills including excellent spelling and grammar Strong communication skills – written, in person and over the phone. Good numeracy skills The ability to work on your own initiative and to lead a team What you’ll get in return for your experience A salary of £40-45k is on offer, D.O.E., alongside other staff benefits. Please enquire for more information. What's next?Send through your CV to Rina to hear further details.
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new App User Acquisition team. Amazing benefits on offer. I’m working with an impressive team of mobile gaming developers who are in the process of relocating their user acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world-class games. What you’ll be doing As App Marketing Manager, your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your user acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long-lasting relationships. What experience you’ll need Extensive experience with app user acquisition marketing. Well versed in user funnel analysis and user profiling. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. Strong analytical skills – exposure to Python, SQL and Tableau would be ideal. It goes without saying you’ll be self-motivated and results orientated with first-rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Passion for the gaming industry would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your digital acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long lasting relationships. What experience you’ll need Strong digital acquisition skills across multiple channels. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new and exciting team in modern offices, but you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will focus on supporting the digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics. What experience you’ll need It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. You’ll be highly analytical with a numerical mind-set. Ability to work independently and juggle multiple projects at any one time. Keen interest and strong knowledge base in digital marketing. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
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Opportunity to work with a variety of exciting clients. Strategic and hands on role within a successful and innovative agency. Lead a digital marketing team to success. I’m working with an amazing digital design and innovation agency based in the heart of Southampton who are on the hunt for a Senior Digital Marketing Manager to join their lovely team of strategists, technologists, behavioural, product and service designers. What you’ll be doing Your role will focus on working closely with clients to plan and deliver successful digital marketing strategies across Paid Media, SEO, Content and Digital PR & Outreach, building strong rapport and nurturing relationships along the way. It’ll be up to you to manage projects as smoothly as possible, working closely with Account Managers and Producers to ensure everything is delivered on time and on budget, to the highest possible standard. You’ll own client proposals and pitches, developing your portfolio of clients, leading the digital marketing team to success and driving profits. What experience you’ll need Solid experience working in an account management position ideally within a digital agency. Comfortable managing monthly marketing budgets of a few thousand pounds to large six figures. Hands on digital marketing experience ideally across Paid Media, SEO, Content and Digital PR & Outreach. Ability to develop strong relationship and build rapport quickly with clients. Strategic and business savvy with the confidence to lead pitches. Very strong organisational and time management skills. Excellent written communication skills and attention to detail. Ability to manage multiple projects at any one time. What you’ll get in return for your talents We can look at basic salaries of between £30-37k for this role. Please still get in touch if your experience is well aligned but expectations are slightly higher, as there could be some flexibility here. Benefits include a generous holiday allowance, early finish Fridays, free breakfast and lunches, childcare vouchers and much more. What next? Please get in touch with Hannah to hear more about this role!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Outlaw
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.
