PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical role titles include
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
Head of Paid Search
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Global, Multi-channel RetailerLocation:SheffieldSalary:CompetitiveOpportunity to work with influencers on a global scale. A chance to use creativity to increase brand awareness. Join a rapidly growing and secure business. You’ll be joining the Digital Marketing team of a highly reputable brand and will be responsible for dealing with and recruiting influencers for the business' eCommerce platforms. Helping to create and drive the business’ earned media strategy and capitalising on their awarding-winning products to do so. What you’ll be doing Reporting into the Digital Marketing Manager, your role will involve holding responsibility in supporting brand campaigns, and product launches. You will know how to source and identify relevant influencers in line with the product demographic and the campaign objectives. This position offers you the opportunity to use your knowledge within PR and Social Media to resource new affiliate partners opportunities and manage key relationships. You’ll need to ensure that all ROI sales targets are met, and that campaign strategies work seamlessly across multiple channels. In addition, you will have responsibility for the annual influencer marketing budget and be expected to keep on top of emerging trends and technologies. What experience you’ll need to apply Professional experience in Social Media, focusing on Instagram, YouTube, Tik Tok, and Snapchat. Experience working with influencers and with digital PR. Experience working as part of a Digital Marketing team, helping to develop SEP proposals and implement PR activities. Competent in networking, establishing, and maintaining key relationships. Skilled in researching, writing, and releasing press and social media content to targeted media and website blogs. The ability to manage multiple campaigns, deliver under pressure, independently manage your workload efficiently. Adobe Creative Skills (Preferred). What you’ll get in return? Competitive salary with a company profit share scheme, alongside employee discounts, healthcare benefits, and international exposure. What’s next? This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
— Specialist Marketing AgencyLocation:Bath / Part-remoteSalary:£25-35k (DOE)Fantastic B2C eCommerce clients Vibrant & supportive culture. Part office-based, part-remote. A creative, specialist digital agency in Bath is looking for a Paid Media Manager to join their growing team. You’ll need to have hands-on experience of delivering Paid Social campaigns and ideally also Paid Search. The agency works with some incredible B2C clients who you’ll deal with on a day-to-day basis, from taking briefs to presenting results. The team is fun, high-performing, and very supportive, so if you’re looking to develop your career within Digital Marketing, this could be the place for you. What you’ll be doing As a Paid Media Manager you’ll work alongside the Head of Paid Social on all things planning and buying; making sure client campaigns are reaching the right people, in the right place, at the right time. You’ll be responsible for planning & executing innovative campaigns with the support of an in-house creative team, whether that’s driving direct response or launching new brands into the market. Your daily tasks include media planning, ad buying, optimising performance, reporting, and guiding agency-wide paid media strategy. You’ll be working on core channels for clients across Facebook & Instagram, Snapchat, Pinterest, Tik Tok and more. What experience you’ll need to apply You have hands-on experience running campaigns through Facebook Ads Manager for B2C brands. Exposure to other platforms including but not limited to Snapchat, Pinterest, Microsoft Advertising, Google, Twitter, Spotify, TikTok is preferable, but not essential. You’ll have one or more years’ experience working with paid media (agency-side preferable, but not essential) You’ll have experience running and scaling eCommerce accounts using Paid Social & Paid Search, and an aptitude for driving business growth. Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results. Confidence with numbers & data analysis. Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential. Curious and adaptable: it’s a fast moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact output. What you’ll get in return for your experience A salary of £25-32k is on offer, alongside some great company benefits. N.B. If you have agency experience and are looking for slightly more, please still apply as there is some flexibility for the right candidate. What's next? This agency is ready to hire so please send your CV through ASAP to receive more details.
— Respected integrated agencyLocation:Bristol / part-remoteSalary:£35-40kHands-on role within a full service agency. High-performing & creative environment. Remote working options. A highly respected, full-service agency in Bristol has an opening for an experienced Paid Media specialist to plan and deliver a number of paid media campaigns across search, social and display. What you’ll be doing You’ll be responsible for supporting clients with the development, deployment and management of online campaigns and their corresponding digital assets. destinations. Using Google 360 and DoubleClick platforms, you will directly manage paid media campaigns and deliver them across social, search and display channels. You’ll also track performance, produce reports outlining relevant insights, and optimise these campaigns accordingly. In addition, you’ll manage the process of uploading creative into trafficking platforms and the setup of tracking tags. What experience you’ll need to apply Solid experience using Google Ads, Facebook Ads and Power Editor. Working knowledge of Google 360 platforms – Studio/ DCM preferred. Advanced Google Analytics and Excel skills. The ability to spot opportunities to optimise campaigns across all paid channels and implement these changes. The ability to influence account teams and encourage clients to engage further with digital activities. Excellent interpersonal, verbal and written communication skills. Good strategic understanding of digital marketing. What you’ll get in return for your experience You’ll receive a salary of £35-40k, DOE, plus company benefits. What's next? Please send your CV through to receive more information.
— Fast Paced B2B BusinessLocation:SwindonSalary:£50k-£60kFast Paced & Dynamic Working Environment. Flexible Home/Office Working Policies. Competitive Salary & Benefits. I’m now working with a fantastic B2B business in Swindon as they look to hire their next Senior Digital Marketing Manager. This is a fast paced and campaign led environment, where you will manage internal and external agencies to deliver multichannel digital lead generation campaigns and look to optimise and improve results all the time. What you’ll be doing You will ultimately drive digital performance for key products within the business, defining and owning the paid and owned media strategy. You will focus on lead generation, conversions, analyse revenue vs spend, and track key metrics across all campaign performance. You will run large scale PPC campaigns across Google and Bing, managing both an internal and external agency on a daily basis to ensure results are on track. You will lead on paid social, with social lead generation and engagement through key platforms such as Facebook, LinkedIn and retargeting networks. You will also contribute towards the SEO strategy, create and optimise landing pages, A/B test, look at UX and CRO, as well as managing the affiliate and programmatic marketing strategy. Analytics and performance tracking using tools such as Google Analytics, Tableau, SEM Rush and Salesforce will prove invaluable as you dive in to the data to understand trends, performance, and look at ways to improve results. You will not be building the campaigns yourself, but will be managing resources to conceptualise, execute, manage, monitor, optimise, improve and report on successes. What experience you’ll need Proven digital marketing expertise, ideally within a B2B environment Multichannel acquisition and retention campaign experience Ability to drive visitors, click through, convert and maximise sales Experience with large scale PPC campaigns In depth knowledge of SEO, SEM and Social Media to improve sales performance Results driven and KPI focused Highly data driven, always looking to improvements Exceptional communication and stakeholder management skills Strong numeracy and analytical ability Great problem solver What you’ll get in return for your talents This is a fast paced environment, and you will be rewarded with a competitive salary (£50k-£60k), great company benefits, and a flexible working environment where you are only expected to attend the office a couple of times a week. What next If you have proven digital marketing skills, especially around lead generation and driving traffic and conversions, then apply now or contact Chris for more information.
— Leading, innovative UK business.• Highly established, reputable brand within the Financial Services industry. • Dynamic, fast-paced environment. • Flexible working. This leading FS business is seeking a PPC Marketing Executive to support them with their transition of moving their performance marketing channels from agency to in-house, with a particular focus on Paid Social and Paid Search. What you’ll be doing As the Marketing Executive, you will support the in-housing strategy and play a pivotal role in moving all the Paid Search and Paid Social to create an in- house team. Working closely with the Senior Marketing PPC Executive to execute the migration plan, you will liaise with the current agencies and team members to ensure the transition is as smooth as possible. You will be instrumental in leading and training the current digital team members to ensure they can work seamlessly alongside you to manage campaigns internally. What experience you’ll need to apply • Relevant professional experience in supporting the migration of paid search & paid social from agency to in-house. • Demonstratable experience of Google and Bing Marketing Platforms. • Extensive experience of management and implementation of social campaigns across Facebook and Instagram. • Experience across all performance marketing channels – organic search, display, video and email are advantageous. • Excellent attention to detail and communication skills. • Excellent influential and relationship building skills. • Established knowledge of Financial Services – e.g. Insurance, Legal and regulatory codes of practice (highly desirable). What you’ll get in return for your experience A competitive salary of £30-32k is on offer, alongside flexible working. You will also be able to work part-remotely even when the pandemic is over, with the option to work in either Croydon or Bournemouth. Please enquire for more information. What's next? Send through your CV and get in touch with Alice for more information.
— Independent Digital AgencyLocation:RemoteSalary:Up to £30kBe a part of a hugely impressive digital agency. Head up Paid Search and grow a team around you. Fully remote role. We’re searching for an impressive Paid Search Manager to join a Taunton based digital agency with ambitious growth plans on a remote basis, initially for 12 months, with the view of extending permanently. You will head up Paid Search for the agency, meaning you will be responsible for running the Paid Search unit, onboarding new clients and delivering first-class paid search and display solutions to a flourishing client base, across a variety of industries. You will have solid experience running paid search campaigns utilising the Google Ads and Bing Ads platforms, plus have an in-depth understanding of optimising paid search to deliver results. What you’ll be doing You will deliver quality paid search and display campaigns end to end to an ever-expanding client base. You’ll lead on strategy, planning and delivery, consistently reviewing and optimising campaigns, striving to constantly improve and communicating progress to clients along the way. You’ll need a strong track record in measuring performance and identifying areas for development as this will be key in drawing insights and enhancing future campaigns. Keeping up to date with the latest industry trends and certifications will also be crucial! You’ll have a lot of autonomy here, as well as the opportunity to build a team of paid search specialists around you, which is very exciting. This is a great opening for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need You will have demonstratable experience running paid search campaigns utilising Google Ads, Bing Ads and Google Analytics. In-depth understanding of paid search and display strategies. Drive and passion to own and grow a key area of the business. Proven track record driving successful paid search campaigns. First-rate written and communication skills. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents Salary will entirely depend on experience, but will be up to around £30k (potentially a little more for the right person). Benefits include generous holiday allowance, pension contributions, impressive learning and development opportunities, amazing social events and more. This is a fully remote role, but you will need to be able to travel to the office / client meetings on occasion so if you’re relatively local to Taunton that is a plus, but not essential. What comes next? Please get in touch with Hannah to hear more about this role.
— Paid Media - eCommerceLocation:BristolSalary:Up to £30kUnique and forward-thinking eCommerce consultancy. Work with a range of exciting lifestyle brands. Play a key role in Digital Acquisition. This eCommerce consultancy is disrupting the digital scene in Bristol and beyond with a unique way of partnering with brands, acting as a genuine extension of their partners in-house team. This is a great opportunity for a Senior Acquisition Executive with strong Paid Media skills to join a growing organisation and have a hand in shaping strategy, executing cutting-edge campaigns, and working with large budgets across multiple brands. What you’ll be doing Working closely with the Digital Acquisition Manager, you will manage the day to day Paid Media marketing for a portfolio of brands in line with individual plans. This will involve all areas of paid media from feed optimisation, display, retargeting, audience/asset creation and optimisation. Along with the optimisation of campaigns, you’ll monitor campaign performance, providing regular reports and using insights to develop the longer-term strategy. It goes without saying that you’ll be well versed in using both Google Ads, Facebook Ads and Microsoft Ads, as well as Google Analytics and the wider Google product suite. Your role will also extend to campaign budget management and allocation, running A/B testing on ad copy and proving recommendations on new and emerging paid channels. You may also sometimes be required to aid in the delivery of Paid Social advertising campaigns across a range of platforms, i.e. YouTube, Facebook, Instagram and Twitter. What experience you’ll need Experience managing PPC campaigns in an eCommerce setting. Competent in all relevant platforms (Google Ads, Microsoft Ads, Facebook Ads and Google Analytics). Knowledge of wider digital marketing channels would be beneficial, i.e. SEO and Social Media, Affiliate Marketing. Excited about using data to drive strategy and enjoys seeing the amazing results it can generate. Numerate – able to quickly and accurately review data and identify logical next steps. High attention to detail and accuracy. Strong interpersonal skills - enthusiastic, approachable and able to communicate effectively with all levels of the business. Great communication skills (written & verbal). What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience but up to around the £25-30k mark. In addition, there is a generous holiday allowance on offer, an awesome team to learn from, super collaborative environment, stunning offices, flexible working and more. What’s next? Drop Hannah a line to hear the finer details on this one.
— Specialist AgencyLocation:BristolSalary:Up to £30kHighly successful & specialist FS marketing agency. Plenty of opportunities for progression. High-performing & collaborative culture. I’m searching for a Digital Marketing Exec with strong Paid Social skills to join a highly reputable agency based in Clifton. As specialists in their field, working with a range of high-profile blue chip and financial services clients, this is a really exciting opportunity to play a key role within the agency delivering quality Paid Social campaigns. What you’ll be doing The agency are in need of someone to manage their Paid Social marketing platforms – predominantly Facebook, Snapchat, YouTube, and TikTok. You’ll be responsible for developing a range of accounts to ensure they deliver a positive ROAS, measuring and reporting on performance and identifying trends to draw insights and in turn optimise spend and performance. If you have a passion for growing marketing campaigns and enjoy owning the full Paid Social lifecycle end to end, from developing, implementing, tracking, and optimisation, this could be the perfect role for you. What experience you’ll need to apply Previous Paid Social experience is essential, agency side or in-house. Solid experience creating campaigns end to end. Experience in optimizing landing pages and user funnels. Experience with A/B testing. Solid knowledge of website analytics tools (e.g., Google Analytics, Visual Website Optimiser) Strong analytical skills and data-driven thinking. What you’ll get in return for your experience There is a competitive salary on offer here, entirely dependent on experience but up to around the £30k mark. In addition, there is a generous holiday allowance on offer, an awesome team to learn from, super collaborative environment, flexible working and more. What next? Please get in touch with Hannah now for more information.
— Impressive Independent AgencyLocation:Cardiff/ RemoteSalary:Up to £50kWork for a leading agency heading up their Paid Search offering. Exciting opportunity to grow and develop a team of specialists. Excellent salary and benefits on offer, along with flexible and remote working. As Paid Search Lead, you will be responsible for strategically overseeing all online campaign activity across Biddable and PPC. What you’ll be doing Working closely with the Media Directors you will define, direct, and deliver an overarching digital strategy across PPC, as well as programmatic and paid social. Ensuring PPC growth for your clients will be at the heart of your role. You’ll lead on strategy, planning and delivery, consistently reviewing and optimising campaigns, constantly striving to improve. You’ll lead a team of Execs to success, overseeing campaign performance and identifying areas for development as this will be key in drawing insights and enhancing future campaigns. You’ll have a lot of autonomy here, as well as the opportunity to build on your team of specialists. This is a great role for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Strong track record driving PPC growth for clients. In-depth understanding of Paid Search and Display strategies. Drive and passion to own and grow a key area of the business. Management experience – the ability to develop a team. Up to date Google Accreditation. Proficient with Google Analytics and Google Tag Manager. First rate communication skills. Commercial acumen. What you’ll get in return for your talents A salary of up to £50k is on offer here, entirely dependent on experience, along with 25 days holidays plus your birthday off, a bonus scheme, a company laptop and phone, flexible working and many more perks. This role is currently remote and when the lockdown ends you will be able to continue working remotely with the expectation of visiting the office once or twice per week. What’s next? Please get in touch with Hannah with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
— Established Digital Marketing AgencyLocation:SwindonSalary:CompetitiveWork with exciting eCommerce brands. Plan & deliver PPC campaigns. Be part of a forward-thinking agency. This eCommerce-focused agency takes pride in working side by side with their clients, gaining a full understanding of their clients' needs and wants, to ensure tailor-made strategies are made to optimise online presence. This is an exciting opportunity for a PPC executive with strong numerical and analytical skills, with a previous track record of building and managing paid search campaigns to join a successful agency and work with some exciting eCommerce Brands. What you’ll be doing Working as the Paid Search Executive you will be responsible for overseeing and managing clients' PPC strategies, working in line with their KPIs to deliver successful results. You will also be responsible for creating monthly reports for each client, analysing month and year comparison data, and providing insight and areas for improvement. You will also be expected to keep on top of the latest PPC innovations and best practices, allowing you to make recommendations for client accounts, ensuring that campaigns are reaching maximum potential and new growth opportunities are optimised. You will be required to use tools such as Google Analytics and AdWords Editor to analyse and fully understand the PPC campaign performance, in order to make continuous optimisations. What experience you’ll need Experience in managing both lead generation and eCommerce paid search campaigns. Experience planning & delivering PPC campaigns within an agency or client-side setting. Google Ads Certified and up to date knowledge of setting up Google Shopping ads. Excellent organisational skills, with experience handling multiple projects at the same time & working towards tight deadlines. Experience in Paid Social (Facebook, Instagram & Twitter). What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities. What’s next? Please drop Harriet an email to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.