PPC jobs and careers
A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing, or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance. Sometimes as a PPC Executive you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.
As a PPC Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
Typical PPC role titles include
- PPC Specialist
- PPC Executive
- PPC Assistant
- Paid Search Specialist
- Digital Marketing PPC Specialist
- PPC Account Executive
- Head of PPC
PPC career progression example
- PPC Executive
- PPC Manager
- Head of Paid Search
PPC Salary Benchmarks
At an entry level, junior/graduate PPC Consultants on average will be earning between £20-£30k. At the mid-level you’d be looking to earn £30-£50k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
Our Marketing recruitment team
Josh Fuller
— RecruitereCommerce & Digital
Ania Markowska
— Principal RecruiterClient Side Marketing
Tony Allen
— Head of MarketingAgency & Client Side Marketing
Jessica Ashley
— RecruiterAgency Marketing
Charlotte Farnworth
— RecruiterClient Side Marketing
Dominic Manning
— Senior RecruiterClient Side Marketing
Theo Locke
— Senior RecruiterAgency Marketing
Nick Dean
— Managing Director
Steve Kay
— Recruitment DirectorOur latest Marketing jobs
Search all jobs-
20th May
Media Operations / Ads Operations Executive
— Paid Media, Programmatic, Affiliates, Paid Social
Opportunity to work with a variety of big-name clients. Excellent training plans for career development. Innovative and collaborative working environment. We’re looking for an experienced Media Operations Executive to join an industry-leading marketing agency in Gloucestershire. This is the ideal opportunity for a talented Media Operations Executive with a Digital Marketing background to play an important role in helping some exciting brands boost exposure and generate more sales. What you’ll be doing The Media Operations Executive will: Plan, develop and execute media campaigns on behalf of clients Report on campaigns using reporting tools to offer suggestions Keep up to date with ads best practices and complete industry-relevant certifications Build knowledge about key media owners to spot new media opportunities when they arise Ensure that internal processes are made so that data is held accurately and safely What experience you’ll need to apply Previous experience working within Digital Marketing or a similar role, ideally inPaid Media, Programmatic, Affiliates and Paid Social. Ability to work well with numbers and understand how to analyse campaigns A foundational understanding of how paid social campaigns are implemented and reported Have a thirst to learn and develop your capabilities within Media Ops An understanding of Google Analytics and Google Ads is a bonus What you’ll get in return for your experience This is a great role offering a salary of £24-26k depending on experience, flexible working with hybrid options (can be fully remote after initial training), amazing training opportunities for career development and the opportunity to work on a variety of B2C and B2B clients. What's next? If you are interested in this role, then click apply now or contact Andi. -
Opportunity to work with a variety of high-profile clients. Excellent training plans for career development. Supportive and innovative environment. We’re looking for an experienced Digital Media Executive to join an industry leading marketing agency in Bristol. This is the ideal opportunity for a talented Digital Media Executive with a Digital Marketing background in Paid Search and Paid Social to play an important role in helping some exciting brands boost exposure and generate more sales.What you’ll be doingThe Digital Media Executive will: Plan, develop and execute media campaigns on behalf of clients Report on campaigns using reporting tools to offer strategy Handle budgets and paid media spent to maximise ROI Keep up to-date with FB Ads and Google Ads best practice and complete new certifications if necessary Prepare client-facing documents to present strategy suggestions What experience you’ll need to apply Proven track record of planning and implementing FB Ad and Google Ad campaigns Ability to work well with numbers and understand how to optimise campaign strategy Comfortable managing paid media budgets to ensure campaign spend is proficient Passed Google Ads and Google Analytics certifications Excellent interpersonal skills for understanding client needs What you’ll get in return for your experience This is a great role offering a salary of £25-30k depending on experience, flexible working with hybrid options with 2 days a week in the office, flexi-hours, amazing training opportunities for career development and the opportunity to work on a variety of high-profile clients.What's next?If you are interested in this role, then click apply now or contact Andi.
-
Paid Media/Paid Search/Paid Social. Excellent development & progression opportunities. Remote based working. We’re looking for a Biddable Media Executive to join an award winning agency to create, run and manage campaigns across all major Paid Search and Paid Social platforms, working alongside different internal teams to make sure all the best possible results are delivered to their clients. What you’ll be doing? Reporting into head of biddable media, you will be creating Paid Search and Paid Social campaigns from scratch, implementing client activity and optimising campaigns as well as reacting and being able to adapt to sudden changes and happenings in the market and making necessary adjustments. This role will include hands-on technical work, as well as some client-facing aspects and you will be required to provide sufficient reports to colleagues and clients alike, explaining the thoughts behind the data and providing recommendations and observations. The Biddable Media Executive must be able to work on projects independently, using their own initiative and analytical mindset. The role holder must be receptive to feedback and be curious to understand how the work they are doing will impact the ‘bigger picture’. As someone who is highly organised, the Biddable Media Executive will be able to juggle several projects and tasks at once. What experience you’ll need to apply? A minimum of 18 months experience within a Paid Search role, OR a combined Paid Search/Paid Social role Sound working knowledge of Google Ads Confident in tracking and conversion optimisation Experience with managing budgets Experience with analytical tools – Google and Facebook ideally Demonstratable experience or running successful campaigns you as well as the ability to understand briefs A team player with great communication skills What you’ll get in return for your experience? This is a great role based either in London or fully remote (with the occasional trip to London) offering a salary between £25-30k depending on experience as well as 25 days holiday (plus 8 days bank holiday), private healthcare and many more. What’s next? If you are interested in finding out more, then click to apply now or contact Josh!
-
Hybrid model 2 days in office p/w Fantastic career development opportunities Bonus scheme based on personal and business performance We are looking for a Senior Digital Marketing Executive with a sound understanding of Paid Social campaigns to join a new team for a leading UK brand. This is a performance-based role with the purpose being to grow the paid marketing channels. You will be working closely with your team to execute paid strategy, with close consideration to the brand's business objectives, and play a key part in managing the Paid Social channels, along with an additional focus on Programmatic and Affiliate channels. If you have solid Paid Social experience and are looking to develop your career within a leading UK brand, this could be a great fit! What you’ll be doing You will be working within the Performance Marketing team, to drive growth across all paid channels Make data-driven decisions based on business-related results, making budgeting decisions with close consideration to channel performance, whilst driving efficiencies with the allocated budget Keep up to date with new industry and market trends and software to aid better results Be involved in the planning of budgets and channel schedules, ensuring business objectives are considered Experience you’ll need Experience in a similar Paid Social position, whether that’s in-house or agency experience Have advanced Paid Social knowledge, using software including Facebook Business Manager, Facebook Ads, Google Ads, Microsoft Ads. SA360 experience is desirable but not essential! Experience using reporting tools such as Google Analytics, in order to aid with reporting and visualisation of campaign results Experience delivering successful marketing campaigns with close consideration to performance analysis and ROI improvement Knowledge of the insurance market in areas including regulations and compliance standards is desirable Excellent organisational, communication, and influencing skills. Be able to critique and refine your own work as well as measure your own performance What you’ll get in return Hybrid model 2 days p/w in office, 30 days holiday with the option to buy more, exceptional pension plan, annual bonus scheme, private medical care, discounts on brand products, discounted retail vouchers What’s next If you have experience as a Digital Marketing Executive or similar Paid Social focused position, please apply with your most up-to-date CV right away!
-
Location:Swindon area with 2 days in the office / 3 days WFH, UKType:Salary:£28k-£38k DOEDigital Marketing Senior Account Manager or Account Manager with a career plan to become an Account Director in 12 months (you'll need to work up to it of course) Work with a range of eCommerce clients, helping to market luxury clothing, designer home furnishings, health and wellbeing products and premium sports equipment. £30k-£38k great benefits. 2 days in, 3 WFH, could be full-time or a 4 day week. A long-established, award-winning digital marketing agency in Wiltshire is looking for a Digital Marketing Senior Account Manager or Account Manager who's looking for a career path towards Account Director level. This is either a full-time role or they'd consider somebody who'd prefer either a 4 day week or reduced hours spread across 5 days. They're pretty flexible for the right person.This is the ideal opportunity for somebody with digital marketing agency experience or perhaps somebody who's worked in-house within eCommerce and is able to advise client on their Digital Marketing campaigns utiling Google Analytics, PPC, SEO, Email, Social Media, and other digital campaigns. They have experts to do the doing though.They're based outside of Swindon at a location that's not easy to get to by public transport and whilst they lift share with one another, it'd be great if you have access to your own transport. Hybrid working is on offer with 2 days in the office and 3 working from home being the current norm.There's a lot of room for career progression as they continue to win new clients and work on some really exciting projects. The team is friendly, collaborative and they enjoy being sociable. What you’ll be doing The Digital Marketing Senior Account Manager or Account Manager will have the support of an Account Manager and an Account Executive and will manage and grow client relationships, delivering a range of digital marketing campaigns via a team of digital specialists. You’ll report to the Client Services Director who is very supportive and a great coach. Typical campaigns will be brand awareness, lead generation and sales-driven digital campaigns for Retail / eCommerce businesses utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply The ideal candidate will have worked for a digital marketing or eCommerce agency as a Senior Account Manager or Account Manager, but we're also keen to hear from candidates that have worked for other types of marketing agency, or who've worked in-house for an eCommerce business or similar. Excellent project management and multi-tasking ability. Excellent communication skills and the ability to influence and advise senior stakeholders. What you’ll get in return for your talents This is a great role offering a competitive salary - up to £38k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression. What's next?If you’re an experienced Digital Senior Account Manager, Account Manager, or similar and you're interested in finding out more, then click to apply now.
-
Family run business with over 40 years of trading. Join an established and friendly close-knit team. Hybrid working & great benefits. If you’re an experienced performance marketer with a background in eCommerce, this could be the right opportunity for you. This well-known retailer is looking for a bright individual to drive their online performance within key markets and across multiple commercial platforms. The purpose of this role is to manage our digital marketing channels, including building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. What you’ll be doing As the performance marketing manager, you will be responsible for planning and managing all digital marketing activities across Organic Search, Paid Search, Affiliate and Social Media advertising. You will manage budgets.You will define budgets and monitor spend, ROI and CPA for all activities managed and steadily grow new customer acquisition and work with the wider marketing team to define customer segments. You’ll be in charge of all email campaigns using automation platforms as well as uploading content onto the website using CMS platforms and using HTML and CSS for correct presentation of content where required. Reporting to the Head of Ecommerce, you will also be advising on strategic opportunities and new developments as well as forecasting and reporting on performance. What experience you will need to apply Proven track record in a performance marketing role and an understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty and do the doing! Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Magento, HTML/CSS knowledge and email automation platforms Excellent organisational skills and attention to detail Thrives when problem-solving and coming up with creative solutions Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals A passion for homeware or interior design What you will get in return for your experience This really exciting role is offering a salary up to £35k, a quarterly bonus, 22 days holiday bank holidays, hybrid working and generous company discounts! What’s next? If you’re interested in finding out more, then click to apply now or contact Josh.
-
Hands on delivery role. Opportunity to work on exciting new projects. Hybrid working and free lunches. We’re looking for an eCommerce Executive to play a key role in driving sales. This is an exciting opportunity to join a company that believe in challenging the conventional and offer a wide range of items. This is a fantastic opportunity for a self-motivated individual with good knowledge of website management, eCommerce and digital marketing. What you’ll be doing? As the Ecommerce Executive, your focus is to to drive the sales performance of the ecommerce platforms through website management, continued improvements and enhancements to the user experience, digital innovation and the execution of promotional campaigns. Using evidence-based research to provide insights on customer shopping trends, the Ecommerce Executive will support on the development of ecommerce channels to contribute in the profit growth strategy for our client’s business. You will work closely with the digital marketing team to identify, analyse and evaluate the digital performance an support in all areas of digital marketing from PPC to email campaigns, SEO and digital analytics and you will oversee the online sales across different market places. What experience you’ll need to apply? At least 2 years' experience within a Digital Marketing or eCommerce role A good understanding of analytics and reporting Experience of managing and update an eCommerce website Knowledge of online marketplace channels such as eBay and Amazon A working knowledge of marketing software such as Klavio, Mailchimp, SEM Rush etc A self-starter with the ability to work on their own initiative as well as being a team player Ambition, drive and an interest in the world of eCommerce/Digital Marketing Excellent communication and organisation skills What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for helping with its’ online success. There are offering a salary between £30-33k along with hybrid working, pension, free lunches as well as regular social events and continuous development and progression opportunities. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
-
● Opportunity to work with a variety of clients.● Excellent training plans for career development.● Office-based/fully remote options.We’re looking for an experienced Senior PPC Executive to join an established full-service agency that has over 20-years of experience in providing its clients with innovative digital solutions. This is the ideal opportunity for a talented PPC Executive or Digital Marketing Executive who has a strong background in Paid Search, specifically Google and Bing Ads.What you’ll be doingThe Senior PPC Executive will: Manage a variety of client accounts on your own accord with the support of team leaders Design and plan monthly PPC strategy to present to clients for approval Keep up to date with Google Ads, SA360 & Bing best practices to ensure that campaigns are always optimised Create weekly and monthly budget reports to assess strategy and make changes where necessary Offer feedback to peers to enhance team development What experience you’ll need to apply● A proven track record of planning and implementing Paid Search campaigns● Extensive experience in Google and Bing Ads with certification● Comfortable analysing and reporting on campaigns to adapt if needed● Highly organised with the ability to prioritise and manage your workloadWhat you’ll get in return for your experience This is a great role offering a salary of £28-30k depending on experience, flexible working with fully remote options, training opportunities for career development and regular socials.What's next?If you are interested in this role, then click apply now or contact Andi.
-
Own the growth strategy & implementation from day one. Opportunity to grow a team within the business. Hybrid working with stunning offices. We’re looking for an experienced eCommerce Digital Marketer to play a crucial role in supporting the growth of this business through online sales and activity. This is an exciting opportunity to join a business who have been leading the way for nearly 20 years within their trade. Ideally, you will have a broad skill-stack and be able to conduct an omnichannel marketing strategy. We want someone who is not just passionate about digital marketing, but curious, innovative and always thinking about ways to improve and optimise performance, finding opportunities, and taking them. What you’ll be doing? Working closely with the Digital Director, you will be managing the growth marketing strategy and implementing this through paid and organic search, social media and other digital marketing channels. Content creation is another crucial part of this role where you are responsible for all written and visual marketing assets that can be used across the digital marketing mix. It is your job to identify audiences and ensuring their activation, acquisition and conversion. Additionally, you will be responsible for identifying where efficiencies and opportunities within the marketing mix and sales funnels can be achieved and deliver a programme of optimisation and improvement within the growth marketing strategy. You will liaise daily with the digital director to ensure that marketing objectives and campaigns are coordinated and synchronised with the commercial needs of the business, reviewing merchandising, sales and DSI stock data to make real-time adjustments to digital marketing. What experience you’ll need to apply? Proven experience within an eCommerce Marketing position Experience with delivering PPC campaigns including Google Shopping & Merchant feeds Strong SEO strategy experience including on-page, off-page and content provision Previous experience of managing an eCommerce website from a merchandising perspective Knowledge of Google Ads and Analytics and search marketing tools like Semrush Strong Copywriting, Image editing & asset production using Photoshop A basic knowledge of HTML/CSS Self-reliant, results-driven and understand how to deliver objectives What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for its’ online success. There are offering a salary between £35-45k, Hybrid working, pension, healthcare, 25 days holiday and the chance to work in a beautiful office location with 4 acres and lots of scenic areas to enjoy. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
-
● Huge growth period.● Flexible working options.● Opportunities to work internationally.We’re looking for an experienced Paid Media Manager to build and deliver Paid Social Media strategy to boost exposure and engagement of a large portfolio of journals through driving traffic to the website. Our client is a global open-source publisher for journals and their mission is to deliver and share research ethically and ensure there are no barriers to information for their audiences.After recently receiving funding, our client is undertaking a huge growth period where they are focussing on the Paid Media team which offers an amazing opportunity for career development. This role is primarily focused on Paid Social and driving traffic to the website via Facebook and Twitter.What you’ll be doingWorking as part of the Paid Media team, you will be developing and implementing campaigns in line with the company’s global marketing strategies.You will play a key part in the business by liaising with colleagues across the delivery team to ensure a comprehensive, multi-channel approach is delivered for each campaign. You will also be interpreting briefs from the wider Journal Development team and implementing them across social media platforms so enjoying a collaborative working environment is essential.A crucial part of this role will be monitoring and optimising campaigns and providing feedback to colleagues to help them achieve their objectives The ideal candidate will be someone who is results orientated, can utilise the strengths of the team and can understand how their role fits within the future goals of the company.With the support of the Senior Paid Media Manager, you will oversee operations to understand budgets and capabilities to make improvements to campaign strategy where necessary.What experience you’ll need to apply● 3-5 years of experience in a Paid Media/Paid Social Manager role● Specific experience of Paid Social on both Facebook and Twitter● Confidence to mentor and offer feedback to team members● Ability to handle data and report on the success of campaigns● Excellent communication skills to collaborate with wider teams effectively● Knowledge of Paid Search and Chinese platforms is a bonusWhat you’ll get in return for your experience This is a great role based in London or fully remote that offers a salary between £45-55k depending on experience. They also offer flexible working hours as well as a 15% annual performance bonus.What's next?If you are interested in this role, then click apply now or contact Andi.
Marketing case studies
Marketing Candidate Reviews
Some kind words...
Kim M
"I would recommend ADLIB to anyone looking for a new position. They made the whole process so easy from first contact to securing my new role. They are unlike most recruiters as they don’t give you the ‘hard sell’ they work for you."
Noman N
"ADLIB was professional in all the steps of recruitment. They communicated effectively with the company and helped me a lot along the stages of recruitment. I would highly recommend them."
Nataliia D
"I had the best experience with ADLIB! The recruiter I worked with was very helpful and knowledgeable. He matched me with a great company and now I enjoy my new job and responsibilities. I would highly recommend this agency to everyone who is looking for a new recruitment partner!"
Outlaw
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.
