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PPC jobs and careers

A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.

As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.

As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.

As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.

Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.


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  • 15th Jan

    Digital Marketing Specialist - Paid Media

    — Amazon Marketplace

    Up to £26k
    Play a key role within this growing specialist Amazon Optimisation agency. Own specialist digital marketing from strategy to delivery. Competitive salary and great benefits on offer. I’m on the lookout for a Digital Marketing Specialist with strong Paid Media skills to join an impressive digital agency with a unique focus on Amazon Optimisation based in the heart of Swindon. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing A large aspect of your role will centre around supporting clients with their Paid Advertising strategies and the day to day running of their accounts across Amazon, Facebook, Instagram, Google & Bing. You’ll need to be comfortable analysing large data sets and working with Google Analytics in order to gain insights and improve future campaigns. With the agency’s expansion into other areas of digital marketing, a solid understanding of how each digital channel complements the next to create an overarching strategy is also absolutely essential. Helping clients enhance their brands on Amazon is what the agency specialise in, so any experience in marketplace management or growing products on Amazon would be very valuable. You’ll work with the wider team to identify low selling products and develop strategies in order to increase sales, for instance pinpointing target keywords to enhance product visibility or creating display ads. Amazing training and development opportunities in partnership with Amazon are on offer here so this is an incredible opportunity for someone looking to build on their skillset. The growing team have expanded to 14 from 4 since this time last year, with further growth plans on the cards, meaning it’s a brilliant time to get stuck in, put down roots and develop with the business! What experience you’ll need Extensive experience developing and implementing paid strategies across Google Ads, Bing, Amazon and Facebook/Instagram. An understanding of a wide range of digital marketing channels. Ideally you'll currently be a Digital Marketing Specialist/Exec or Paid Media Specialist/Exec.  Confident using and reporting on data to drive strategy and enjoy seeing the amazing results it can generate. Proficient with Google Analytics and Google AdWords. Amazon Seller Central experience would be ideal but not essential. Passion for all things digital. First-rate communication skills. What you’ll get in return for your talents There is a competitive salary on offer here (up to around £26k but potentially a little more for the right person) with benefits including generous holiday allowance of 33 days including bank holidays, a fun working environment, regular social events, free parking, flexible working and free Amazon Prime upon passing your probation! What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
  • 7th Jan

    Performance Marketing Specialist

    — Media, Tech, Gaming

    Up to £35k
    Global, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will focus on supporting the digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics. What experience you’ll need It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. You’ll be highly analytical with a numerical mind-set. Ability to work independently and juggle multiple projects at any one time. Keen interest and strong knowledge base in digital marketing. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
  • 7th Jan

    Junior Digital Executive

    — Highly successful independent agency

    Leading agency with an exciting client base. Broader offering alongside specialism in Digital. Great culture and sociable office. We’re working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading global businesses to deliver exceptional results across digital marketing and traditional media. We’re looking for a Junior Digital Exec to join the Paid Media team where you’ll support across PPC, social, and display, as well as managing relationships with clients. What you'll be doing Your role will focus on supporting your team with all things paid media. You’ll get stuck in assisting with keyword research, strategies and building PPC campaigns, as well as PPC optimisations and implementation. The next day your focus might be social campaign builds across Facebook, LinkedIn, Twitter or Pinterest. You’ll need to be adaptable as this will be a fast-paced and varied role where no two days will be the same!  You’ll utilise your organisation skills and attention to detail with extensive planning, reporting and research to ensure your team produce the very best campaigns. Supporting with day to day account management will be another key part of your role, it’ll be up to you to ensure client communication is constant and that projects are running smoothly. What experience you'll need We’re open on level here - this role could suit a graduate with a Digital Marketing internship or a junior Digital Marketing professional with at least 1 years’ experience in digital marketing. Understanding of biddable media (Paid Search, Display, etc). Passionate about all things digital marketing. Google AdWords and Google Analytics experience would be ideal but not essential. Experience using Facebook and other social channels to run paid activity would be ideal but not essential. Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. Willingness to learn, adapt and progress in a fast-paced agency. What you'll get in return for your talents? Salary will be in line with experience but in the region of £18-22k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials. What comes next? Please get in touch with Hannah to hear more about this role.
  • 7th Jan

    Head of PPC/Senior PPC Manager

    — Leading digital agency

    Up to £32k
    Be a part of a hugely impressive digital agency. Head up PPC and grow a team around you. Great culture and sociable office. We’re searching for an impressive Head of PPC/Senior PPC Manager to join a leading digital agency with ambitious growth plans based in Taunton. This is an exciting opportunity to lead PPC for the agency, getting stuck in creating and executing PPC strategies for a number of the agency’s key accounts. What you’ll be doing As Head of PPC, you will own PPC for the agency, delivering quality paid search and display campaigns to an ever-expanding client base. You’ll lead on strategy, planning and delivery, consistently reviewing and optimising campaigns, striving to constantly improve and communicating progress to clients along the way. You’ll need a strong track record in measuring performance and identifying areas for development as this will be key in drawing insights and enhancing future campaigns. You’ll have a lot of autonomy here, as well as the opportunity to build a team of PPC Executives around you which is very exciting. This is a great opening for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need You will have demonstratable experience running paid search campaigns utilising Google Ads, Bing Ads and Google Analytics. In-depth understanding of paid search and display strategies. Drive and passion to own and grow a key area of the business. Proven track record driving successful paid search campaigns. First-rate written and communication skills. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents Salary will entirely depend on experience, but will be up to around £32k (potentially a little more for the right person). Benefits include generous holiday allowance, pension contributions, impressive learning and development opportunities, modern offices, amazing social events and more. What comes next? Please get in touch with Hannah to hear more about this role.

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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