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PPC jobs and careers

A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, display, remarketing, SEO, social media and broader digital marketing as required by the workflow in the team - however, your core focus will remain paid search.
Why consider a career in PPC?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in pay-per-click is creative, analytical and systematic. There are a range of paths you can go down, including the agency path, where you could be managing various campaigns for different clients. You could also be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in PPC may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.

As a Digital Marketing PPC Specialist, you will work amongst a digital marketing and media team, predominantly on PPC campaigns. You will have a sound knowledge of data and strategy with the ability to drive client campaigns (if you work for an agency) or your business. You'll often manage budgets of various sizes, making sure you get the best for your spend. Across the business you’ll be a sounding board in terms of new strategies and the role paid search plays within the wider digital picture. In terms of hands-on PPC, you’ll work from planning through to implementing, monitoring, optimising and analysing the activity of a campaign.

As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.

As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.

Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Specialist
Digital Marketing PPC Specialist
PPC Account Executive
Head of PPC
Career progression example
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, junior/graduate PPC Consultants on average will be earning between £18-£25k. At the mid-level you’d be looking to earn £30-£40k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a foundation degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.


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  • 18th Sep

    Digital Marketing Manager

    — Ambitious Multi-channel retailer

    Growing Ecommerce team within successful retailer.  Brand new role within the business.  Opportunity to build a team.  This is a brand new role within a small but mighty Ecommerce team of a successful multi-channel retailer. The business is investing in the B2C Ecommerce function, so you’ll have the opportunity to shape strategy and grow a team around you. Your initial focus will be to create & manage all digital marketing campaigns & activity, with a focus on PPC, SEO and Social Media.  What you’ll be doing Your remit covers strategic planning and implementing campaigns end-to-end, including budget management, liaising with the design team to product creative assets, analysis and reporting. This will be across PPC, SEO, Social Media & Email Marketing.  Furthermore, you’ll need to develop a structured approach to drive the company’s Digital Marketing strategy, and effectively manage agency and supplier relationships, for instance for Affiliate marketing.  What experience you’ll need to apply Experience delivering effective Digital Marketing campaigns for a retailer.  Able to create strategy but also be hands-on with implementation.  Able to use Google Ads to build successful PPC campaigns.  Able to analyse performance and identify areas for optimisation, i.e. using Google Analytics.  Awareness of the customers’ online journey via a range of traffic sources. Understanding of SEO, and the implications of good and poor SEO standards, and the use of keywords & phrases. Eye for detail, with strong communication skills at all levels. Team player, adaptable and able to work under pressure What you’ll get in return for your experience  A salary of £32-35k is on offer, alongside company benefits.  What's next?Send through your CV and get in touch with Rina for more information! 
  • 4th Sep

    PPC Executive

    — Thriving Marketing Agency

    Excellent client base. Well-respected agency. Competitive salary and benefits package. A very successful agency in Swindon whose clients vary from small boutique retailers to long-established big businesses, are looking for an ambitious PPC Executive to join their team as a direct result of a continually growing client base. What you'll be doing  From day one you will take ownership of some of their oldest and fondest clients along with new and exciting client wins. You will be responsible for end-to-end management of PPC campaigns, making sure that they're optimised, setting and reviewing KPIs, and making future recommendations. You will be delivering projects against timescales and will quickly become a confident and reliable account manager.  What experience you'll need to apply Experience in paid search campaigns Exposure to Google Shopping and remarketing campaigns Paid social experience Excellent account and project management skills Commercial acumen and ability to set, review, and analyse KPIs Evidence of continuing professional development within PPC What you'll get in return for your experience A salary of £24-28k is on offer, alongside some great company benefits!  What's next? If this is for you, please click apply to send your CV directly to us. 
  • 3rd Sep

    Paid Search Specialist

    — Highly-respected FS business.

    Highly-successful client-side business.  Innovative digital marketing strategy.  Located in central Bristol.  This is an exciting opportunity to join one of the most innovative, respected and fastest growing financial services companies on the FTSE100. Biddable media is the cornerstone of their growth strategy and they have an opening for an ambitious, enthusiastic specialist to join their digital marketing team and help them continue delivering effective performance across their biddable media channels. What you’ll be doing A passion for paid search is essential, as you will be analysing and optimising multi-million pound campaigns on a daily basis. In addition to PPC, you will get the opportunity to work across all biddable media channels with a team of in-house experts, including paid social, display, native and content networks. Numerical and analytical skills must be strong; you must enjoy getting stuck into detailed results to identify opportunities to improve performance while exceeding targets.  This business prides itself on generating the best results possible. This involves continuously testing all areas of activity including, but is not limited to, targeting, creative, platforms and landing pages.  You will work with a range of stakeholders including the in-house analytics team who can help you dissect the data, and the design team in order to generate engaging and attention grabbing creative for a variety of platforms. In order to hit growth targets over the next 5 years, the business is investing heavily in paid media, so you will be able to use cutting edge technology and targeting tools to get the best results. What experience you’ll need to apply Experience within a large brand or agency, implementing paid search/ PPC campaigns. Ability to use web analytics tools to monitor performance. Strong numerical and analytical skills.  Self-starter and able to meet strict deadlines.  Excellent communication skills – both verbal and written. What you’ll get in return for your experience   A competitive salary of up to £36k is on offer, alongside a stream of lovely benefits. Please enquire for further details. What's next? Send through your CV and get in touch with Rina for more information. 
  • 3rd Sep

    Digital Media Marketing Manager

    — Highly Reputable Brand

    Up to £38k
    Exciting opportunity for a Digital Media Marketing Manager to join a reputable brand. Multiple platforms and products creating exciting scope. Large budgets and opportunities to shape a team. A brand with a strong heritage in the South-West is looking for a Digital Media Marketing Manager to lead their digital strategy across Display, PPC and Affiliates for the business. With significant budgets and team responsibility, you’ll work across multiple platforms and service offerings and aim to optimise customer acquisition through various channels. What you’ll be doing Your day to day will centre around developing and delivering high quality campaigns to attract new customers - Display will be your key focus - you’ll need to create an effective strategy across online, app and mobile platforms in order to drive traffic, sales, and spend efficiency. Working closely with the wider digital team and in tandem with an external media agency, you’ll oversee programmatic, paid social, native, mobile and app campaigns. It’ll be up to you to manage agency relationships to ensure everything runs as smoothly as possible, warranting effective ROI. With already a significant online turnover as part of a wider multi-channel setup, digital is hugely important to the business and you’ll be a central cog in driving this innovation. What experience you’ll need Strong experience running and optimising successful programmatic and display media campaigns. Familiarity with financial services / retail / eCommerce sector would be a real plus. Ability to manage large budgets and set a digital strategy for a high-profile brand. Understanding of Digital ad technology with knowledge of multiple media buying platforms (DSPs, Ad Exchanges, Display Networks, etc.). Experience in ad serving, tagging and web analytics. A strong understanding of other performance marketing channels such as Affiliates, PPC, and SEO. Well versed in using Google Campaign Manager, Google Analytics & Microsoft Excel. An enthusiastic, ambitious and driven personality A creative mind - open to, and not afraid to try, new ideas What you’ll get in return for your talents There is a competitive salary on offer, with additional benefits including generous holiday allowance, a bonus scheme and more. What’s next? Drop Hannah a line to hear the finer details on this one.
  • 29th Aug

    Digital Marketing Manager - PPC

    — Thriving eCommerce company

    Well-loved brand.  Friendly, tight-knit team. Pivotal role to the business.  A unique opportunity has arisen to join a successful brand with a rich heritage. You’ll work within a close-knit team to deliver winning digital marketing campaigns as well as optimising performance to maximise ROI.  What you’ll be doing Reporting into the Head of Ecommerce, you will be part of a small but ambitious team. The role will encompass all aspects of digital marketing but will focus on Paid Search, along with management and development of the company website, including all aspects associated with eCommerce on a large scale.  You will be tasked with driving growth through data-driven analysis and optimisation of the eCommerce experience and brand-driving digital activity, both site-side and via paid marketing channels.  This position is responsible for researching, documenting and communicating consumer behaviour, eCommerce and general website metrics within each market. Furthermore, you’ll provide recommendations for website development, media investment and customer segmentation.  What experience you’ll need to apply Relevant experience in digital marketing, data analysis and reporting.  Experience within an eCommerce environment.  Ability to deliver successful Google Ads (PPC) campaigns. . Experience with the Google suite of analytics products.   Ability to effectively communicate with both business and technical teams.  Strong written and oral communication skills required.  Self-starter/self-motivated, capable of staying on track and completing tasks.  Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities.  Must be a hands-on team member and operate with a start-up mentality.  What you’ll get in return for your experience  In addition to joining an ambitious, growing company, you’ll receive a salary of between £30-40k. Please enquire for further benefits.   What's next?Send through your CV & get in touch with Rina for more information. 
  • 22nd Aug

    Social Media Manager

    — Global brand with Ethical approach

    Up to £35k
    Large, global brand with significant investment in digital marketing. Awesome work environment and culture. Great salary and benefits.  This global organisation is on the lookout for a Social Media Manager to join their lovely team in Cardiff. It’s a really unique opportunity to enjoy the benefits that come with working within a small team, but as part of a large business operating in multiple countries – there are huge budgets to play with here and a lot of scope within the role. What you’ll be doing As Social Media Manager, you’ll create and schedule posts across multiple countries and languages, working closely with your global counterparts to produce the most effective, quality content in order to drive awareness through their key channels - Facebook, Instagram and LinkedIn. Stakeholder management is really key within this role, so it goes without saying you’ll be a first rate communicator and relationship manager. This is a fast paced, strategic role, you’ll need to plan and deliver campaigns end to end whilst managing external agency resource, ensuring everything runs as smoothly as possible. You’ll also be hands on, running high quality paid social campaigns end to end across all platforms, targeting specific audiences with tailored content. It’ll be down to you to grow the accounts, ensuring optimisation is delivered consistently while constantly analysing performance and looking for opportunities for improvements. What experience you’ll need Solid experience running complex, high-budget social media campaigns across Facebook, Instagram and LinkedIn (we’re talking monthly budgets in 10s of thousands). Paid social experience is key - knowledge of one or more bid management platforms would be very valuable. Agency experience/account management/stakeholder management experience would be very beneficial. A self-starter than can work just as well autonomously but collaboratively as part of a wider team. Proven experience with web analytics packages such as Google Analytics. Strategic and commercially minded in planning and analysis. Very strong communicator with a flair for writing. What you’ll get in return for your talents There is a competitive salary of £28-35k on offer (entirely dependent on experience) with generous holiday allowance, pension, life assurance and more. It’s a really exciting time for the business too, with big growth plans and a brand new office on the horizon. What’s next? Get in touch with Hannah to hear more about this unique opportunity!

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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