Advertising and Paid Media jobs and careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Fully Remote Working Option AvailableLocation:Southampton (Remote Working Available)Salary:£40k-£50kFun, Agency Type Culture. Highly Varied B2B Digital Marketing Role. Remote Working Role if Requested. Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager. This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution. What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market. This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work. You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition. Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way. There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social. You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results. This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can. What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity! The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office. What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!
— Fast-growing Consumer BrandsLocation:Remote / SwindonSalary:£30-35kPersonalised gifting retailer. eCommerce start-up within an established business. Huge growth plans within eCommerce. This is a great role for an ambitious B2C digital acquisition specialist to join a personalised gifting eCommerce business who are enjoying huge growth and looking to expand further. They need a self-starter and fully independent expert, who can help to attract, retain and convert new customers for their multiple online gifting brands. What you’ll be doing Your main aim will be to develop creative & innovative marketing strategies to attract and engage the target customer base, using largely digital channels to grow brand awareness and generate interest in the product offering. There may be occasion to support with offline strategy, but this will only be a minimal part of the role. As the Digital Marketing specialist, you will effective manage, allocate and spend the media budget on the best performing channels and campaigns. There will also be a need for you to optimise the traffic you generate in order to drive conversions, therefore consistent use of analytics tools to track marketing performance and reporting back to senior management on KPIs will be essential. Working with the wider eCommerce team you will support with planning and implementing compelling offers and promotions for each brand in order to further drive revenue, and produce brand campaigns aimed at specific target audiences. Finally, you’ll use your knowledge of CRM systems to support the CMO in establishing a robust CRM database to capture emails and segment customers in line with GDPR legislation, in order to establish a successful retention strategy. What experience you’ll need to apply Experience of digital marketing within a B2C eCommerce environment, ideally for a consumer brand. Ability to deliver successful marketing campaigns across multiple channels, with a focus on digital marketing, i.e. Paid Search, Display, Paid Social & SEO. Significant experience using analytics tools to track, report on and optimise campaign performance. Excellent verbal & written skills, including the ability to communicate digital ideas to non-technical people Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities. Must be a self-start, hands-on team member and operate with a start-up mentality. A keen problem solver, you will be able to come up with creative digital solutions to our commercial challenges. Customer-centric approach & will champion the user experience in everything you do. Good understanding of current eCommerce principles and emerging trends. What you’ll get in return for your experience A salary of £30-35k is on offer for this position. What's next? Please send through your CV to Rina to be considered.
— Fantastic opportunity to join a growing agencyLocation:GloucestershireSalary:£27k - £35kBeautiful rural location in Gloucester. Iconic consumer brand to work with. Competitive salary of £27-£35k plus generous benefit package. If you’re an experienced Senior Account Manager with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you. What you’ll be doing Joining this well-established team, you’ll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big a big name consumer brand, alongside internal creative and technical teams, you’ll ensure campaigns are delivered on time and on budget. You’ll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service. What experience you’ll need You’ll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager, searching for an agency where you’ll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you’ll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.). What you can expect in return for your talents In return you can expect a salary in line with your experience, £27-£35k. You’ll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of this well-known brand. What’s next? Please get in touch with Theo at ADLIB to discuss further.
— Chance to work with a well known brand!Location:BristolSalary:£27K - £34KCentral location in Bristol Iconic brand to work with. Competitive salary of £27-£34k If you’re an experienced Senior Account Manager in Bristol with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you. What you’ll be doing Joining this well-established team, you’ll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big a big name consumer brand, alongside internal creative and technical teams, you’ll ensure campaigns are delivered on time and on budget. You’ll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service. What experience you’ll need You’ll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager, searching for an agency where you’ll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you’ll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.). What you can expect in return for your talents In return you can expect a salary in line with your experience, £27-£34k. You’ll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of this well-known brand. What’s next? Please get in touch with Theo at ADLIB to discuss further.
— Varied CampaignsLocation:ChippenhamSalary:£25k-£30kHighly Varied Role within a Good Sized Team. Flexible Working Options. Generous Salary & Benefits. Here is a fantastic opportunity to join a large B2B business in Chippenham as their new Marketing Executive. Joining a great team you will work across a number of business units, each with their own priorities and requirements, and will deliver a mix of online and offline campaigns whilst utilising marketing automation tools. This is a large organisation with a great culture and a good sized marketing team. If you have proven B2B marketing experience, and have used automation tools, then this could be the perfect role for you. What you’ll be doing Supporting the Marketing Manager you will contribute towards the development and delivery of marketing plans for multiple business units. There is a great opportunity to push the marketing output on to new heights, and you will help conceptualise and deliver multichannel campaigns across digital and offline channels. You will run lead generation campaigns, and utilise marketing automation tools to drive awareness of the brand, their services, and highlight their great work through case studies and the content strategy. This is a broad role where you will utilise your digital marketing skills, especially with email automation programmes, but you will be pushing out content on the website and through social channels as well. As the role will also support the sales team through lead generation campaigns, you will also help develop marketing collateral (brochures, adverts, newsletters, case studies) and will be involved in events once the world returns to normal! There is a great opportunity to change the perception of the business, and to shout about the innovative and industry leading work that they do. Working within the marketing function you will help drive this change and improve brand awareness with existing and prospective clients. What experience you’ll need to apply Previous experience within a B2B marketing role Good knowledge and experience of marketing automation tools i.e. Pardot, Hubspot, Marketo Good experience with a CRM system i.e. Salesforce, Hubspot, Dynamics End to end campaign management experience Broad digital marketing skills including analytics and reporting Good written and verbal communication skills What you’ll get in return for your talents This is a great company to be joining, there is a good salary on offer (£25k-£30k), an excellent benefits package, and ongoing flexible working with only 2 days working in the office. What next If you have experience with marketing automation then please get in touch!
— Thriving Production AgencyLocation:Remote / South-West / Manchester / LondonSalary:Competitive - D.O.E.Established business with exciting growth plans. Opportunity to build a team of content specialists. Involvement in client pitches and winning business. A highly-respected video production agency is seeking a driven and experienced Content Strategist who wants to join a fast-paced, rapidly growing media business as they expand their operations and staffing into London, Manchester and the South West over the next 12 months. This is an opportunity for an experienced Content Strategist with specialist knowledge in video based content to join the team as the business looks to focus its expertise on creating intelligent digital content that performs in the digital sphere. What you’ll be doing This is a fantastic opportunity for someone to join the team at a pivotal point in the company’s history, and play a lead role in building out a team of Content Strategists and Digital Experts who have a deep understanding of digital content strategy, digital marketing and communications planning, allowing seamless delivery of content and campaigns across all channels for clients. Being involved from idea conceptualisation and pitching to clients through to content delivery and supporting clients with execution, this role allows for total ownership and ultimate creativity from start to finish. You will be working with some of the country’s biggest brands on projects not just in the UK but internationally. With a real opportunity to work with and grow in a department of likeminded creatives and strategists this role also comes with great career progression opportunities as the business continues to expand. This business is looking for a ‘do-er’ and ‘go-getter’; someone who will take the reins and own it. What experience you’ll need to apply Strong experience in a similar role within an agency. Proven experience of creating strategies, recognizing opportunities for unique and successful content, and generating new ideas that utilise video, animation, podcasts and photography heavily. Proven experience of producing content narratives for multi-channel comms strategies. Proven experience of taking learnings from performance and adapting strategies for constant improvement. Experience of working with influencers. Previous experience in pitching and winning new business for an agency. Experience of integrating content with Marketing, PR and Comms strategies including an understand of how content works alongside SEO, PPC and other elements of the marketing mix Excellent creative copywriting. Excellent strategic skills including conducting research, utilizing statistics from reports and taking these forwards into a robust strategy with expected results and considered KPIs. Platform-agnostic, conceptual thinker, storyteller. Prepared to lead a department, is organized and continuously pushes themselves to keep improving our strategies for clients and pitches. Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients. What you’ll get in return for your experience A competitive salary is on offer, alongside a steam of excellent benefits – please enquire for more information. What's next? Send through your CV to Rina for to be considered.
— Highly Varied RoleLocation:BristolSalary:£30k-£40kVaried Campaign Led Role. Large, National Organisation. Central Bristol Location. A large business based in central Bristol is seeking a passionate Digital Campaign Manager to join their in house team. This is a great opportunity to join a progressive business where you’ll have a varied role and adopt a digital first approach. What you’ll be doing This is a fantastic opportunity for a talented and driven Digital Marketer with a strong background in campaign management. At the core of this role you’ll be delivering campaigns with Facebook Ads Manager so you will need good experience with this as well as Facebook Pixel to design media plans that bring great results and ROI. The other core string to the role, is running automated email campaigns through the CRM, and so previous experience with automation is another must! Ultimately you’ll be building brand awareness campaigns, and driving inbound job applications. The campaigns are truly multichannel, and so as well as Facebook advertising, and email campaigns, you’ll also be utilising PPC, SEO, Programmatic, even ATL tools such as Radio and TV Advertising. You’ll have sound knowledge of user journeys and the sales funnel, and will know how to influence with effective messaging at all stages of the funnel. You’ll use analytics tools to monitor campaign performance and make informed decisions to optimise future activity, allocating budget where appropriate. As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders. What experience you’ll need to apply Proven digital marketing campaign management Strong knowledge of Facebook Ads Manager & Business Manager Previous experience with Automation and CRM i.e. Hubspot, Salesforce, Pardot, Zoho Proficient using website analytics tools. i.e. Google Analytics Highly analytical thinker and data driven Ability to generate and install Facebook Pixel Being Facebook Blueprint certified would be great, but is not essential Excellent verbal and written communicator What you’ll get in return for your talents This is a great role and there is a competitive salary on offer (£30-£40k), good benefits and a great office location! The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme. What's next? This is a crucial role so please get in touch ASAP with your CV.
— Fantastic opportunity to join a renowned B2B agencyLocation:TrowbridgeSalary:£25K - £30K- B2B Marketing Account Manager - Content marketing, Social Media, Digital Advertising and Lead Generation - Working in the Tech, IT and Telecoms Sector Who you’ll be working for In line with consistent new business wins, this leading b2b Marketing agency in Somerset are looking for another Account Manager to strengthen their team. What you’ll be doing You’ll be joining their B2B team nurturing strong relationships with both SME's and global brands from day one, leading the ongoing development strategy of your accounts. Overseeing your account team you’ll ensure the delivery of marketing projects against time, brief and budget, and an exceptional level of service is delivered; exceeding client expectations is the goal here. With your head for the commercials you’ll effectively maintain margin and revenue streams and proactively spot and act on opportunities for account growth. What experience you’ll need To be considered for the position you'll ideally have solid marketing agency experience at Account Manager level working with B2B brands ideally in the tech, Telecoms or IT sector. If you’re a Senior Account Executive, with good B2B marketing agency credentials then we’d welcome hearing from you too, there might be some flexibility here for the perfect person. This person could come also from client side, as long as they have strong b2b marketing skills. Important: - Experience of planning and selling b2b marketing strategies is essential, and you’ll have experience helping deliver on these. Typical deliverables will include Content marketing, social media, digital advertising, lead generation campaigns. - Polished communication and presentation skills are a must, both oral and written. Proven experience of new business success would be advantageous. - Due to their location a car will be needed to travel there. What you’ll get in return for your talents In return you can expect a competitive salary c. £30k, a great benefits package, flexibility to work from home for a couple of days a week (when things go back to normal!) and a lovely working environment in a beautiful location in the countryside. What’s next? If you think you've got the skills that they are looking for please contact Theo at ADLIB on 01179 269 530 or with your CV today. Interviews will be held fully remotely.
— Leading Media & Comms AgencyLocation:Bath / RemoteSalary:£25-35k (DOE)Creative Media Agency. International client base. Growing team with good progression opportunities. A dynamic and rapidly growing digital media agency is looking for an SEO Manager to support and develop their growing digital media function. You will work as part of a high-performing team to implement, optimise and manage SEO campaigns. What you’ll be doing Day to day, you’ll be responsible for creating effective SEO strategies according to client briefs and carrying out a number of SEO tasks. Whilst the majority of the role will consist of outreach & content SEO, technical tasks will also need to be performed. These include site audits, keyword research and link building. You’ll also be expected to work in tandem with the wider digital media team to ensure PPC, programmatic and media buying strategies are aligned, in addition to analysing campaign performance and optimising where necessary. What experience you’ll need to apply Significant hands-on SEO experience – agency or in-house. Both content & technical SEO experience. Ability to use analytics tools, such as Google Analytics. Broad understanding of other digital marketing channels – PPC, Social Media, Display. Excellent customer/ client-facing skills. Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines. Good team player with the ability to influence. What you’ll get in return for your experience The client is looking for candidates at a range of levels, so a broad salary range of £25-35k is on offer, alongside some fantastic benefits! Some remote working options are available. What's next? Click apply to send your CV and get in touch with Rina for more information!
— Respected International OrganisationLocation:BristolType:Salary:CompetitiveExperience writing for Healthcare, Financial or Legal sectors is preferred. Combination of long & short-form content creation. Established team of Marketing experts. This respected healthcare business is seeking a confident and driven Digital Content Executive to create engaging and informative content for multiple websites. What you’ll be doing Sitting within an established and well-resourced Marketing team, you’ll report into the Senior Digital Marketing Manager and work closely alongside the Senior Web Optimisation Executive. Your day-to-day responsibilities will include updating websites, creating and populating new web pages, editing and creating content in the CMS and copywriting for other digital channels where necessary. A key part of your role will be to ensure all digital content is optimised for SEO, ultimately in order to boost the website rankings in Google. You’ll need to be familiar with a range of SEO tools and best practice, as well as understanding the importance of using analytics to track performance and inform future content creation. What experience you’ll need to apply Proven experience creating digital content for websites. Talented writer with exceptional command of the English language. Ability to confidently adopt different tones of voice. Good understanding of SEO principles. Meticulous attention to detail and ability to work with a high level of accuracy. Solid proofreading and editing skills. Ability to research and write confidently on unfamiliar topics. Thrives in a fast-paced environment. Collaborative approach but also able to work autonomously. Experience of using content management systems (CMS). What you’ll get in return for your experience A competitive salary is on offer – please enquire for further details. What's next? Send through your CV to Rina to be receive more information!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.