Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Established B2B Retail GroupLocation:Wokingham or Milton KeynesType:Salary:£CompetitiveLead role within a new B2B venture PE-backed group of businesses Ambitious growth plans Our client is looking for an ambitious and professional self-starter, with a great track record of driving growth within a B2B eCommerce environment. The role will require you to take the initiative in developing the eCommerce business unit, under a new brand, and, ultimately, ownership of its P&L. You will initially be accountable for overseeing all aspects of the venture, from procurement and product merchandising to digital marketing, sales and fulfilment, with the support of group resources and 3rd party agencies. What you’ll be doing The role will report into the Group Marketing Director and have close interaction with the investors. You don’t need to be the finished article, but you do need to show an impressive trajectory of professional development, a solid eCommerce skillset, and the ability to use your own initiative. In time, the plan is that you will build, shape and manage the group’s internal eCommerce function and capability; a team that can scale the opportunity into a multi-million-pound eCommerce business. Day to day, you will be responsible for managing, shaping and growing the new eCommerce business unit within the wider group. You will inherit a launch-ready WooCommerce platform with over 500 product listings, so will be expected to hit the ground running. On the back of successful growth in this channel, you will begin to execute the strategy of rolling out sister eCommerce websites and brands. Furthermore, you will inherit an established Amazon marketplace account and newly-created Amazon vendor account. What experience you’ll need to apply Relevant experience within an end-to-end eCommerce role, specifically focussing on driving growth through digital marketing and improving conversion rates. Experience managing an Amazon sales channel. Strong analytical skills and the ability to use insights to optimise eCommerce activities. Proactive, ambitious and a self-starter. Creative and forward-thinking approach to eCommerce. Enthusiastic and positive attitude. Experience managing 3rd party agencies. Project management skills. What you’ll get in return for your experience A salary of £35-40k is on offer, alongside company benefits. What's next?This is an urgent requirement so please don’t hesitate in sending through your CV to Rina to be considered.
— Bold, creative agency.Location:BathType:Salary:£25-32kRespected agency with a global reach. Thriving team with exciting client-base. Vibrant and friendly working environment. A creative communications agency is looking for a Digital Media Executive/ Manager, specialising in Paid Social marketing., to build on what is already an established area of excellence within the industry. You will work as part of an existing media planning and buying team working to implement, optimise and manage global media campaigns to deliver the best possible campaign results for their clients. What you’ll be doing You will be responsible for the day-to-day management of global social media campaigns, working closely with the media planning and buying team. You’ll product reports to analyse the performance of the campaigns and promotions, closely monitoring KPIs to ensure they are all reached, and developing recommendations to improve them. What’s more, you will support the development of targeting strategies across various social channels, keeping informed on latest developments in the field and communicating these to the wider team. What experience you’ll need to apply Experience in multi-channel paid social media advertising You’ll be capable of analysing data to draw conclusions on campaign performance and improvements. Strong planning and analytical skills. Strong organisational and prioritisation skills. Excellent written and verbal communication skills. Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines. Ability to thrive in a team. What you’ll get in return for your experience A salary of £25-32k is on offer, in addition to some great company benefits. (Please enquire for more info.) What's next?Send through your CV to Rina ASAP to be considered.
— Dynamic Marketing BusinessLocation:GloucestershireType:Salary:£40-50k (DOE)Established business with exciting growth plans. Opportunity to build a team of paid media specialists. Part-remote, part-office based working options This is a rare opportunity to flex your biddable media expertise, analytical ability and commercial acumen within a high-performing and expanding team. What you’ll be doing My client is looking for an outstanding biddable media specialist to play a leading role within their Marketing team. Initially, the role will be both hands-on and strategic: you’ll manage a portfolio of sites across a wide range of industries, for which you’ll plan and implement innovative paid campaigns, including PPC, Paid Social & Display. As the Biddable Media expert within the organisation, you’ll take the reins on optimising paid campaigns to increase their reach, all the while ensuring they remain cutting-edge and deliver a positive ROI. Continuous analysis of campaign performance using analytics tools is an essential part of this role, in addition to providing regular reports to the senior team on a weekly basis. What’s also exciting about this opportunity is the commitment to develop and grow the use of biddable media within the organisation. This means you’ll be able to take an active part in the rapid expansion of the company, including building a team, and supporting with overarching business activities as required. What experience you’ll need to apply Significant experience delivering successful biddable media campaigns across a range of channels, including PPC, Paid Social and Display (re-targeting). Naturally data-driven with the ability to use a range of analytics tools. Able to examine and draw insights from conversion data to optimise campaigns. Excellent commercial acumen and a performance-driven nature. Good understanding of online media buying platforms and processes. Resilient mind-set and able to see the bigger picture. Independent and self-motivated, but able to work well in a team. What you’ll get in return for your experience Salary offered is dependent upon experience, but you can expect between £40-50k, as well as flexible working options. What's next?Please send your CV to Rina for consideration.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.