Advertising and Paid Media jobs and careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Digital Marketing / eCommerce ConsultancyLocation:WiltshireType:Salary:£40k-£45k DOELong established digital marketing / eCommerce consultancy in their next phase of growth. Excellent career progression and lots of autonomy. Easily commutable from Wiltshire, Bath and surrounding areas. A long established, award-winning digital marketing consultancy in Wiltshire is looking for an experienced Digital Account Director or Senior Account Manager ready to step up a level. This is a 9 month maternity cover role but as they're winning lots of new business and growing steadily, there is a decent chance that a new permanent role could be created in the future. This is the ideal opportunity for a talented Senior Account Manager or Account Director with a Digital Marketing / eCommerce background to play a strategic, client facing role and solve a variety of problems for some exciting eCommerce brands. What you’ll be doing The Account Director will own the client relationships and oversee the delivery of a range of digital marketing campaigns via a team of digital specialists. You’ll also manage two Account Executives and have input in to their career development. Typical campaigns will be sales-driven digital campaigns for Retail / eCommerce business utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply Experience working as an Account Director, Customer Success Manager, Senior Account Manager or similar in a digital marketing or eCommerce agency. We're also keen to hear from candidates that have worked in-house in for an eCommerce business or similar. Excellent project management and multi-tasking ability. Comfortable being the main point of contact for clients. Excellent relationship-building skills. What you’ll get in return for your talents This is a great role offering a competitive salary. in the region of £45k basic. You’ll also receive and excellent benefits package which includes designated personal development time each month to help with career progression. What's next? If you have the required experience and are interested in finding out more, then click to apply now.
— Creative Marketing AgencyLocation:BristolSalary:Circa £30k, 4 or 5 day weekExecutive Assistant / PA role with an amazing Creative Marketing Agency. Lovely working environment, an amazing senior management team. Flexible working - can be either a 4 or 5 day per week role, or 4 days spread over 5. We’re looking for an Executive Assistant / EA / PA with experience working for a Creative Agency, Marketing Agency or similar. You must have worked in this kind of role before, in a very similar agency environment. You’ll support two very busy, but absolutely lovely Directors and the wider senior management team in a business of 40 people which is set to grow. They’re very well established in marketing agency sector and work with some very exciting, global brands. What you’ll be doing Executive Assistant / PA to the Directors providing full life management and assisting in general operations and office management. Lots of opportunity to get involved in the wider business. This is a great opportunity for somebody who is experienced and proactive, and who wants to take on other projects as the business evolves and grows. What experience you’ll need to apply Previous experience in an Executive Assistant / PA role. It is essential that you’ve worked in a similar role in a marketing / creative / digital / design agency or similar. What you’ll get in return for your experience A competitive salary in the region of £30k + benefits Flexible working with some working from home. Can be 5 days a week, part-time (4 days) or 4 days spread over 5. What's next? If you’re an experienced Executive Assistant or PA and you love the sound of this role, please apply right away.
— Working with some of the world's leading brandsLocation:Leeds/ManchesterSalary:CompetitiveA chance to lead a successful SEO team. To be a part of an exciting period of growth. Working from home flexibilities. This is an exciting opportunity for an experienced SEO candidate looking to further their career in a successful and award-winning agency. What you’ll be doing This is a client-facing role, requiring you to be in regular contact with important clients, supporting the executives, and managing the successful delivery of SEO retainers to clients. Using your SEO abilities you will shape SEO solutions for clients, researching trends, and reviewing client’s current websites to develop strategies to increase profits and deliver value through conversion optimisation. You will also hold the responsibility to carry out technical SEO reviews for clients, feeding technical SEO knowledge into SEO strategies and migrations. For this role, you will be reporting SEO Lead. This is an ideal role for someone looking to further their career with a track record of implementing and delivering successful SEO strategies and campaigns. The Experience you’ll need A good technical understanding of SEO, with knowledge of using various tools such as, SEMrush, Majestic SEO, Ahrefs, Screaming Frog, as well as having local SEO skills. A track record of SEO and performance marketing. You’ll be expected to have good knowledge of HTML, CSS, and on-site and off-site optimisation. Experience outreaching campaigns. Excellent commercial awareness and communication skills. What you’ll get in return for your talents This opportunity is offering a competitive salary, with remote working flexibilities. As well as this you’ll get a brand-new MacBook upon starting the role and annual salary reviews. What’s next? This is an urgent requirement so please submit your CV to firstname.lastname@example.org to be considered for this role.
— Global RetailerLocation:St. AlbansSalary:£30kLarge, international retailer. Thriving B2C operation with high-end product range. Supportive team and opportunity enhance your hands-on skills. This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels, you’ll be responsible for the eCommerce operation, social media and relevant brand sites. What you'll be doing Working as part of the online team and reporting to the Marketing Manager, this position will focus on the continued growth of the company's ecommerce business and the transition from its existing ecommerce platform to Salesforce Commerce Cloud. The role would suit a candidate with strong, all-round digital marketing and eCommerce skills and experience across multiple online disciplines, however the role will offer the opportunity to focus on selected digital channels. Key areas include PPC, SEO, content management, Email Marketing and Social Media management; this is comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. Day to day, you will work with the wider eCommerce team to ensure the smooth and successful transition to the Salesforce Commerce Cloud platform and Salesforce CRM email marketing system, so any previous experience with this would be an advantage. A commercial mind-set is essential, as you’ll need to consistently track performance and optimise activities accordingly. You’ll use various tools for this, but predominantly Google Analytics, in addition to creating reports for internal stakeholders. You will also use the CMS to deliver effective product launches and implement changes to the website to improve the customer journey. Finally, you’ll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent. What experience you'll need Experience working across a range of eCommerce merchandising and digital marketing disciplines, i.e. PPC, SEO, Content, Social Media, CRO. Email Marketing experience, including customer segmentation and campaign automation. Hands-on CMS skills and experience uploading content onto a website. Experience using Salesforce CRM or Salesforce Commerce Cloud would be highly advantageous Ability to review, measure and analyse results to implement data-driven change using analytics tools. Ability to multi-task and manage time efficiently when working on multiple channels. Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. Excellent communication skills, including a high standard of written English/ accurate use of grammar. What you'll get in return for your talents There is a competitive salary on offer here of up to £30k alongside additional company benefits. What's next? Please get in touch with Alice to learn more about this role.
— Innovative, award winning businessLocation:Cardiff/ RemoteSalary:£On experienceJoin a high-growth start-up with the investment of a larger brand. Play a key role in the marketing team, driving their Content and Social Media capabilities. Flexible working with a balance of remote and office work where you'll enjoy a great space with an on-site gym, games room, free parking and top location. We’re looking for a Content and Social Media Exec to join a growing marketing team in Cardiff. This is a really exciting opportunity to join a pioneering, award winning business with a clear vision and forward-thinking culture where looking after their staff is a priority. What you’ll be doing As Content and Social Media Executive, you will be responsible for creating and managing engaging content for a range of channels in order to educate and grow your targeted audience. It goes without saying that you will have a natural flair and passion for writing and creativity. You’ll own content production end to end in a fast paced, collaborative environment, from creating and publishing social media posts, identifying and developing new influencer partnerships, updating the website and blog and ensuring copy is fully SEO optimised. You’ll need to be able to juggle multiple projects simultaneously, delivering the highest quality content at all times. Keeping your finger on the pulse at all times will be key, you’ll need to stay up to date with social trends and channels, constantly looking for opportunities to centre yourself in relevant conversations and drive further brand awareness. This role is perfect for someone excited by all things digital with a genuine love for words and showing off their writing skills. What experience you’ll need to apply First rate communication skills – a strong writer with meticulous attention to detail. A creative self-starter who can manage the end-to-end production of a wide range of content from ideation through to delivery. Creative skills to develop video and graphic content. You’ll be highly organised with the ability to spin multiple plates. Enthusiastic team player with a positive attitude. What you’ll get in return for your experience You’ll enjoy some great benefits including a competitive salary, annual bonus, private medical cover, flexible working, a newly refurbished office space with an onsite gym, games room and free parking and much more. Not to mention you’ll be part of a genuinely innovative business and part of a team that are truly passionate about what they do and the culture they contribute to. What's next? Please apply with an up to date CV for more info.
— Sustainable Tech Scale-upLocation:LondonSalary:Circa £50k plus equityB Corp certified Tech start-up with massive growth plans. A competitive salary plus equity. Very flexible / almost-remote working (1 day per fortnight). We’re looking for a talented Growth Marketer / Digital Marketing Manager with B2B marketing expertise to drive customer acquisition at enterprise level for a B Corp certified Sustainable Tech scale-up. The business is already in a great place and growing steadily. Once they have conquered the UK market, they will go global. The Growth Marketer will play an instrumental role in all of this, and there’s scope to this person to become the future CMO, if they wish. This is your opportunity to help them revolutionise the consumer Tech sector - both recycling and reengineering consumer technology and ensuring that a large proportion of it finds its way to communities that can benefit most. What you’ll be doing This is a mostly B2B Growth Marketer / Digital Marketing Manager role playing a key role in the development of the marketing strategy focussed on customer growth and developing their proposition. Copywriting, content creation, and design to produce empowering and clear messaging across core digital channels, product collateral (slide decks and case studies), and campaigns. Able to refine and clearly communicate a proposition, making it “click”, and resonate with the target audience (enterprise level businesses in all sectors, charities, schools and SMEs). Digital marketing, in particular SEO and UX with the end-to-end customer journey in mind. Lead generation campaigns - qualification and nurturing techniques. Organisational stakeholder mapping and buyer journey management from the very first touchpoint. Paid and organic campaigns across various platforms and channels such as PPC, LinkedIn, email campaign. Social media - LinkedIn and Twitter. What experience you’ll need to apply Previous experience working in a start-up or scale-up is desirable. Understanding of how to drive customer growth from enterprise level clients using B2B marketing expertise. Strategic and hands-on experience of a broad marketing mix - strategy, content, campaigns, CRM, paid media, social. Experience working with HubSpot or Odoo, LinkedIn Sales Navigator, WordPress and Google Analytics (or at least some of these!) would be highly advantageous. Genuine desire to work for a purpose-led, sustainable business who are B Corp certified. What you’ll get in return for your experience A competitive salary in the region of £50k basic plus equity. B Corp certified business which is doing amazing things for people and planet. The opportunity of a lifetime - the first Growth Marketer into the business and have the potential to grow into whatever senior level role you can carve out for yourself. What's next? If you’re a Growth Marketer / Digital Marketing Manager with experience working for a scale-up / start-up for a and you love the sound of this role, please apply right away.
— Growing Digital Marketing AgencyLocation:LancasterSalary:£22k-£28k DOEExciting Account Manager role with a growing Digital Marketing agency. A broad range of SME and larger brand clients. A supportive, fun environment with flexible working and excellent career progression. We’re looking for a seasoned Account Manager or Account Executive looking for a step up, to join an exciting Digital Marketing (Website design, build and campaigns) in Lancaster as they embark on their next round of growth. They’ve won some really great clients and are set to have a record-breaking year. With lots of great talent joining the agency and with plans to growth their Lancaster office it’s a great time to join. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. What you’ll be doing You’ll join a growing agency with a great creative and digital team, in a newly created Account Manager role The Account Manager will become the main point of contact for a number of key clients and will take campaign and creative briefs, brief them into the studio and digital teams, and be responsible for the day-to-day nurturing of client relationships. You’ll brief designers, developers, SEO/PPC specialists and the wider creative studio. Lots of room to grow and to progress your career in the Digital Marketing and Account Management. What experience you’ll need to apply The ideal candidate is an experience Digital Marketing Account Manager or Account Executive who’s managed their own projects in a Digital Marketing agency environment or similar. Excellent written and communication skills are a must. Good working knowledge of digital marketing and experience briefing creative teams in an agency environment. What you’ll get in return for your experience A competitive salary in the region of £22k-£28k depending on experience and level. Excellent benefits package. Flexible working (2 days a week from home). Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Content Account Manager or Account Executive in an agency, then please apply right away!
— Highly-respected Healthcare OrganisationLocation:Bristol / Part-remoteSalary:Competitive - D.O.E.Fast-paced role that is both creative and analytical. Combination of Organic and Paid Social. Established team of Marketing experts. This respected healthcare business is seeking an junior Social Media Executive to create engaging and informative content for multiple websites across both organic and paid channels. What you’ll be doing Sitting within an established and well-resourced Marketing team, you’ll report into the Social Media Manager and support them in delivering the implementation of the social media strategy for multiple brands. The role will be responsible for content creation for a range of social channels, implementation of campaigns, driving the brand strategy, and working with our external stakeholders on paid social activity. In addition, you’ll use Google Analytics to report on weekly activity and help to establish an influencer outreach project. Your work will help reaffirm the organisation as a market leader, support campaign activity, engage and develop the online network and drive new patient numbers across both organic and paid activity. What experience you’ll need to apply Passionate about Social Media marketing. Demonstrable experience in managing organic and paid social media activity - including making insight-based recommendations to improve effectiveness and reporting on ROI. Solid understanding of social channels i.e. Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. Proactive self-starter with a can-do attitude. Excellent project management and organisational skills. Ability to work effectively in a fast-paced environment. Confident communicator - able to clearly communicate at all levels. Effective team player. Excellent writing style and analytical skills. What you’ll get in return for your experience A competitive salary is on offer – please enquire for further details. What's next? Send through your CV to Rina to receive more information!
— b2b Tech/ softwareLocation:North BristolSalary:£35-40kGreat employer with an international presence. Very niche and specialist software provider. The office is based in North Bristol and post pandemic this role will be mainly office based. This is a fantastic opportunity to join an established and ambitious tech company as a Digital Marketing Specialist. What you’ll be doing The successful candidate will report into the Senior Digital Marketing Manager and they will be a part of a small but talented marketing team. The main part of the role will be to work with Marketo software to create and deliver automated campaigns (from early concept all the way through launch and analysis) with a purpose of generating quality leads. Other responsibilities would include updating the website including writing content and improving SEO as well as creating additional marketing assets such as brochures, case studies and supporting materials for events ensuring they all fit agreed brand guidelines. What experience you’ll need to apply Previous b2b experience ideally from sectors such as Tech or engineering. Marketing automation, preferably via a Marketo tool or similar. Using Adobe Creative Suite will be hugely beneficial. Solid understanding of SEO practices. Ability to use a CRM platform, ideally SalesForce. What you’ll get in return for your experience A salary of up to £40k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Growing Digital Marketing AgencyLocation:Manchester or Leeds plus flexible workingSalary:£20k - £26k DOEPR & Content Executive working with well-known brands. Excellent career progression. Growing Digital Marketing agency. We’re looking for a seasoned Account Executive or PR & Content Executive for an award-winning Digital Marketing agency with offices in Manchester and Leeds. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. As well as an excellent salary and benefits package you’ll receive very good career development and get to work on a range of PR and Digital Content campaigns for some really well-known brands. What you’ll be doing You’ll join a growing team in a brand new PR & Content Executive role, working across a range of PR campaigns but predominantly online PR / digital Working predominantly on B2C clients but there’s a B2B mix in there Working with clients in a broad range of sectors including FMCG, Sport, Retail and Property Lots of room to grow and to progress up the career in the PR and Content team. What experience you’ll need to apply The ideal candidate is an Account Executive or PR & Content Executive able to take the lead on smaller client projects and to assist senior members of the team on larger campaigns. A minimum of one year of experience in a marketing, PR or content agency. Excellent written skills are a must – this person will be creating all sorts of content in this role Good working knowledge of PR practices but digitally focussed Bags of creativity Keen eye on the media agenda, looking for opportunities What you’ll get in return for your experience A competitive salary in the region of £20k-£26k depending on experience and a commission structure to increase your earnings further. Excellent benefits package Flexible working (2-3 days a week from home) The chance to work on a broad range of digital / tech projects for a diverse spread of clients, many of which are well-known brands. Excellent personal development and career path available. What's next? If you’ve got experience as a PR & Content Executive or Account Executive in a PR and Content team, then please apply right away!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.