Advertising and Paid Media jobs and careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Rapidly growing retailer.Location:ManchesterSalary:£25,000-£30,000Join during an exciting period of growth. Be part of a brand selling award-winning products. Work with a fantastic team who are passionate about what they do. This is an exciting role for an experienced paid media professional looking to take the next steps within their career. Whether you come from an agency setting or in-house we want to speak to you! This role offers exceptional growth opportunities as well as the chance to work with a fantastic retail brand. What you’ll be doing Working closely with the Marketing Manager you will help to devise and implement the paid media strategy as well as heading up the day-to-day management of all the Paid Media Channels. You will be working as part of a newly formed in-house marketing team, so it is vital you can hit the group running and offer your PPC expertise. This role will also require you to take overall responsibility for the revenue growth of your channel, ensuring that all campaigns are being optimised and generating the best possible results. It will be your responsibility to make sure campaigns are continually optimised and updated. Keeping on top of the latest PPC innovations and industry best practices allowing you to make informed decisions and educating the wider marketing team will also fall under your remit. What you’ll need Well-versed in PPC Management. Experience working with tools such as Google Ads, Bing, or paid social. A track record of successfully running PPC campaigns. Experience working within a retail/eCommerce setting would be beneficial. The ability to work well under pressure and manage your own desk. What you’ll get in return for your talents To hear the benefits of this one please contact Rina for more details. What’s next? Please send your CV to email@example.com to be considered!
— Fantastic Digital AgencyLocation:Bristol/LondonSalary:Negotiable- An excellent chance to work for one of the UK's top Experience Design Consultancies - Lead in setting growth strategy for the agency - Chance to work with clients in the Travel, Retail and Charity Sectors What you’ll be doing - We’re seeking an agency experienced Account Director to join one of the UK's most renowned experience design consultancies in Bristol. Your role will be to help them to deepen their understanding of their clients’ needs, and to work with their UX consultants to develop programmes of work that transform our clients’ organisations. To help you succeed in your mission you’ll be supported by a talented and sizeable planning, ux, media, digital and development teams. You'll need to bring your understanding of their clients’ needs together with their knowledge about their skills and services. You’ll map out their clients’ organisations and help them to understand what makes them tick, their objectives and how you can support them to achieve their digital strategy. What experience you’ll need to be considered - In order to be considered, your knowledge of experience design and digital, will be second to none. You’ll have worked collaboratively with project managers, UX consultants, designers and front-end developers to shape projects and to make sure that skills and time allocated to your projects meet your clients’ needs and expectations. You’ll have experience working on user centred design projects - where research was used to identify opportunities and refine the emerging designs. Ideally as an Account Director, you will be able to counter objections to involving users in the design process by referencing examples of successful work. You’ll have experience of growing digital accounts and having a commercial mindset when liaising with senior stakeholders on a daily basis. What you’ll get in return for your talents In return you can expect a salary of between £50k - £65k (dependent on experience), 25 days holiday, pension, health insurance; International travel and an excellent working environment within a well-established business that puts value on a decent work / life balance. What’s next? Please get in touch with Theo as soon as possible for a confidential discussion around the role in more detail!
— Bristol Digital AgencyLocation:BristolSalary:50-60KA chance to work on a key B2C client for the agency Hugely rewarding culture. Opportunity to work on a wide range of digital marketing projects. What you’ll be doing As Senior Account Director you’ll be joining a fast-growing digital marketing agency in Bristol that comes with the backing and leadership of a renowned agency leader and success story. With a roster of big name clients already on board you’ll be tasked with owning a one of their key brands, providing them with an incredible service level that delivers results. This agency doesn’t work on project based work, we’re talking long term contracts with budget clarity and a real partnership mentality, you’ll be embedded into their marketing team as much as your own agency. The marketing agency specialise in digital products and services, creating value propositions, campaigns and communications across level scale organisations audiences. Channels vary greatly from Web, CRM, Social, Digital, Creative and Content. At the heart of everything lies powerful and effective creative concepts, driven by an experienced inhouse team. What experience you’ll need First rate senior client management and communication skills gained within an agency environment (Ideally digital marketing) An Account Director ready to step up into a Senior Account Director role, you’ll thrive off the opportunity to join an early stage (though already nicely established) business where you’ll be able to carve a name for yourself and play a leading role in its future success You’ll be experienced operating at a senior level, running client workshops, deciphering requirements and presenting solutions A natural multitasker with excellent attention to detail Have the ability to keep a cool head under pressure when working to tight deadlines What you’ll get in return for your talents You can expect a salary in the region of £50-60k, a grown up company culture and a flexible environment where you manage your own diary and workload. What’s next? Please get in touch with Theo at ADLIB to find out more!
— Growing Ecommerce AgencyLocation:Bristol/RemoteSalary:NegotiableSuccessful specialist ecommerce agency to call home. Fantastic portfolio of well-known brands to work with. Remote working options. This is a great chance to join a multi-award winning ecommerce agency in Bristol who work with some excellent retail clients and well-known brands! What you’ll be doing This is a fast paced, plate spinning role for an ambitious and solutions orientated Account Manager or Senior Account Manager. You’ll be joining one of the South West’s top ecommerce agencies working with an impressive client list on a range of digital projects with a strong technical focus. Due to the nature of the websites and products they develop you will need to be a Digital Account Manager with a decent understanding and strong interest in technology or Ecommerce. Naturally, you will be a great communicator with the ability to grasp the nitty gritty details of briefs, ensuring clients needs are passed effectively to the development team. With your proactive mind-set, you’ll use data and insights to foresee problems before they arise, ensuring everything runs smoothly and clients are happy. What experience you’ll need You’ll ideally be an Account Manager or Senior Account Manager from a digital/ecommerce agency or an Ecommerce Manager inhouse. You’ll ideally have an understanding of complex design and build processes. If you have worked with clients within the retail/ eCommerce space (ideally knowlege of Shopify). Experience in maintaining strong client relationships is absolutely key. You’ll need to be proactive and be able to think on your feet. What you’ll get in return for your talents In return, a competitive salary dependent on experience. This is a fast growing, successful agency with a roster of impressive clients you can be proud to work with. It's a fun place to work too, somewhere you can progress through the ranks and build a long term career! What’s next? If you’re an experienced Account Manager looking to join a vibrant digital agency that’s really going places, get in touch with Theo today!
20th OctLocation:BristolSalary:£35-42kCreative & collaborative environment. High-performing & established Marketing team. Opportunity to work hands-on and manage an agency. A dynamic business in central Bristol is looking for a bright, driven digital content marketer to help bring their user-focused strategy to life. They want to deliver a mix of informative and entertaining marketing material for their target audience, so you’ll need a deep understanding of what makes great content and the desire to meet targets across brand consideration, web traffic, SEO and engagement metrics. What you’ll be doing As the Content Marketing Manager, you’ll create and deliver the company’s content marketing strategy, taking time to understand their customers, and how they can best be supported. This will involve planning, optimising and distributing successful content that builds the brand and connects meaningfully with their audience, to be used across social networks, the company website and for outreach purposes. You’ll support PR, particularly in the online space, writing press releases and content that will increase backlinks to the company website. In addition, you’ll manage agency, partner and key stakeholder relationships in content projects, from ideation, to writing blogs/articles, through to successful delivery. Having a data-driven mindset is key, as you’ll be expected to use Google Analytics and other insight tools to track and report on content performance and optimise it where necessary. This role requires someone to proactively seek out the best opportunities to answer customer needs, increase brand visibility and affirm the business as the go-to brand in the sector for key content. What experience you’ll need to apply Expertise and track record of delivery in digital content marketing. Creative thinker who can add value to new propositions with fresh ideas. Confidence in sharing ambitions and successes with colleagues around the business. Good social media, outreach and digital PR knowledge is preferred. Interest in working within a regulated environment. Excellent organisational skills and high attention to detail. First-rate copywriting abilities and communication skills. Knowledge of/interest in learning Google Analytics, Facebook Insights, Hootsuite and Buzzsumo. What you’ll get in return for your experience As well as offering a creative and exciting office environment in the centre of Bristol, a salary of £35-42k is on offer, dependent upon experience. Alongside this, you’ll get a bonus and generous pension, and a culture which promotes collaboration and regular social & charitable events. What's next? Send your CV to Rina to be considered for this role.
— Fashion, Beauty, FMCG, LifestyleLocation:BristolSalary:Up to £26k depending on experienceWe’re looking for a PR Account Executive or Senior PR Account Executive with Beauty, Fashion or FMCG experience to join an award-winning Bristol-based PR agency. The PR Account Executive or Senior Account Executive role is open to candidates who’ve either already got some agency experience under their belt, or who have worked in an in-house PR, Social Media or Influencer Marketing role. What you’ll be doing Supported by an experienced team, you’ll have hands-on involvement in a range of exciting projects across all parts of the agency’s client portfolio. Alongside traditional PR, you’ll get involved with creative strategy, digital and social media, so you’ll be exposed to all areas of the PR & Comms tool kit. You will come up with imaginative story angles, create inspiring social content, test new products, engage with influencers and send samples to journalists. There will be some day-to-day admin that requires consistency and attention to detail, but the ideal candidate will already be a whizz at this. It’s an amazing career opportunity and chance to broaden your traditional PR or Social & Influencer skill set. There’s plenty of room to progress into an Account Manager role and beyond as you develop in your role too. What experience you’ll need to apply Prior work experience in a PR Executive / Account Executive / Social Media & Influencer Executive type role (ideally experience in a full-time role, rather than an intern looking for their first proper job, sorry). PR agency experience would be ideal but we’re equally as interested in hearing from you if you’re a PR Executive or similar working in-house for a Fashion, Beauty, Interior Design or FMCG brand. What you’ll get in return for your experience A competitive salary in the region of £20k-£26k depending on experience. Excellent benefits package. Flexible working (2 days a week from home) for the right candidate. Chance to work for one of the best consumer PR agencies in the region, and with an amazing client base. Excellent personal development and career path available. What's next? If you’ve got experience as a PR Account Executive, PR Executive or Social Media & Influencer Executive in one of the sectors mentioned above, then please apply right away! Interviews are already happening.
— B2B Tech Marketing AgencyLocation:Gloucestershire, Bristol, London or remoteSalary:£30k-£40k DOESenior Account Manager for an award-winning Digital Marketing agency. Flexible and remote working available. Work with global, household-name Technology clients. We’re looking for a Senior Account Manager, or an experienced Account Manager looking for a step up, to join an award-winning B2B Marketing agency with offices in Gloucestershire, Bristol, and London, and very flexible working arrangements (remote working available too). As well as an excellent salary and benefits package, a real focus on employee well-being, and strong social elements to keep everybody well connected and feeling a part of something special, remote working is also on offer long-term. They have offices in London and the South West should you prefer more face time. What you’ll be doing Whether working remotely or in one of their offices, you’ll have a proper HR induction to help you hit the ground running on the account management of global B2B Tech brands. You’ll join an established team of Account Executives, Account Managers, and Account Directors, and you’ll be the only Senior Account Manager meaning there’s a good path of progression. You’ll work alongside a very talented creative studio, project management team and strategists in order to deliver industry-leading digital and offline campaigns for global Technology brands, mostly in a B2B environment. There’s plenty of room to bring new ideas and fresh thinking to the agency as they embark on their next stage of growth. They’ve got lots of new work coming their way and a huge variety of creative campaigns so you’ll never get bored or stop learning! What experience you’ll need to apply The ideal candidate is an experienced Senior Account Manager from a B2B Marketing agency and who has worked with Tech clients. If you haven't worked for an agency, but have worked in-house for a Tech brand on B2B marketing then we'd also like to hear from you. We’re also very keen to hear from anybody who is a B2B Tech Marketing Account Manager and looking for a step up. What you’ll get in return for your experience A competitive salary in the region of £30k-£40k depending on experience and location (includes a London weighting). Excellent benefits package Remote working and the flexibility to work from one of their offices in the South of the UK as much or as little as you choose. The chance to work on a broad range of highly creative, strategic campaigns for household-name brands in the Tech sector. Excellent personal development and career path available - they’ve recently promoted a number of Senior Account Managers to Account Director level and are looking for their next Senior Account Manager to nurture and grow with them. What's next? If you’ve got experience at a B2B Marketing agency, have worked with Tech clients, and love the sound of this opportunity, then please apply right away!
— B2B Tech Marketing AgencyLocation:Gloucestershire, Bristol, London or remoteSalary:£25k-£30k DOEAccount Manager for an award-winning Digital Marketing agency. Flexible and remote working available. Work with global, household-name Technology clients. We’re looking for an experienced Account Manager with Tech client, to join an award-winning B2B Marketing agency with offices in Gloucestershire, Bristol, and London, and very flexible working arrangements (remote working available too). As well as an excellent salary and benefits package, a real focus on employee well-being, and strong social elements to keep everybody well connected and feeling a part of something special, remote working is also on offer long-term. They have offices in London and the South West should you prefer more face time. What you’ll be doing Whether working remotely or in one of their offices, you’ll have a proper HR induction to help you hit the ground running on the account management of global B2B Tech brands. You’ll join an established team of Account Executives, Account Managers, and Account Directors, and there’s a good path of progression. You’ll work alongside a very talented creative studio, project management team and strategists in order to deliver industry-leading digital and offline campaigns for global Technology brands, mostly in a B2B environment. There’s plenty of room to bring new ideas and fresh thinking to the agency as they embark on their next stage of growth. They’ve got lots of new work coming their way and a huge variety of creative campaigns so you’ll never get bored or stop learning! What experience you’ll need to apply The ideal candidate is an experienced Account Manager from a B2B Marketing agency and who has worked with Technology clients at some point in their career. If you haven't worked for an agency, but have worked in-house for a Tech brand on B2B marketing then we'd also like to hear from you. We’re also very keen to hear from anybody who is a B2B Tech Marketing Account Executive from a larger marketing agency (one that works with global clients), who is looking for a step up. What you’ll get in return for your experience A competitive salary in the region of £25k-£30k depending on experience and location (includes a London weighting). Excellent benefits package Remote working and the flexibility to work from one of their offices in the South of the UK as much or as little as you choose. The chance to work on a broad range of highly creative, strategic campaigns for household-name brands in the Tech sector. Excellent personal development and career path available - they’ve recently promoted a number of Senior Account Managers to Account Director level and are looking for their next Account Manager to nurture and grow with them. What's next? If you’ve got experience at a B2B Marketing agency, have worked with Tech clients, and love the sound of this opportunity, then please apply right away!
— Award-winning Agency with Global FMCG ClientsLocation:Gloucestershire with flexible workingSalary:£25k-£35k DOEAccount Manager for an award-winning CRM Marketing agency. Flexible working available (1, 2, or 3 days in the office per week). Lead agency partner for all things CRM, for global FMCG brands. We’re looking for an experienced Account Manager or Senior Account Manager with CRM, Digital, email marketing, or data-driven marketing experience, to join an award-winning CRM agency in Gloucestershire. You'll join a team working on a number of household name FMCG clients as their lead agency partner. It's an amazing team to join if you are looking for career progression and there's plenty of room for you to get promoted as you grow in your role. Flexible working arrangements are also on offer - you will ideally be in the office two or three days per week, but they are flexible and will consider candidates further afield who may only want to be in one day per week. What you’ll be doing The Account Manager or Senior Account Manager will join an established team of Account Executives, Account Managers, and Account Directors working on industry-leading CRM campaigns and longer-term data-driven B2C marketing strategies for a global FMCG client. The work is varied too - you'll work across 7 brands, including food, drink, pet nutrition, and lifestyle sectors. You’ll work alongside a talented data and digital development team, campaign tools/analytics team, designers, and CRM strategists in order to deliver award-winning work. There’s plenty of room to bring new ideas and fresh thinking to the agency as they embark on their next stage of growth. They’ve got lots of new work coming their way and a huge variety of CRM campaigns, so you’ll never get bored or stop learning! What experience you’ll need to apply The ideal candidate is an experienced Account Manager looking to get to SAM level soon, or an established Senior Account Manager. You must have worked for a CRM agency or digital marketing agency which delivers insight-led campaigns. What you’ll get in return for your experience A competitive salary in the region of £25k-£35k depending on experience. Excellent benefits package Flexible working available (1, 2, or 3 days in the office per week). The chance to work on highly strategic CRM campaigns for household-name brands in the FMCG sector. Excellent personal development and career path available. What's next? If you’ve got experience at a CRM agency or similar and you are an Account Manager or Senior Account Manager, then please apply right away!
— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.