Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
PPC Assistant
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
Our Marketing recruitment team
Chris Currey
— Principal RecruiterClient Side Marketing
Theo Locke
— RecruiterAgency Marketing
Jade Fisher
— Senior RecruiterClient Side Marketing
Rina Maniar
— Senior RecruitereCommerce & Digital
Hannah Ellis
— RecruitereCommerce & Digital
Nick Dean
— Managing Director
Steve Kay
— Recruitment DirectorOur latest Marketing jobs
Search all jobs-
Growing FS business. Drive conversions by optimising user journeys Excellent culture and company benefits. As a key member of an innovative & data-driven Marketing team, you will closely support the Website & Optimisation Manager & wider eCommerce team to improve brand and customer experience through digital best practice. What you’ll be doing Within the role you will design, manage, implement, and optimise the company website and online journeys. Effective development of digital strategies for website & user journeys will ensure that they contribute to, and complement, the business objectives and performance targets. You will also be responsible for important analysis across full digital user journeys. This will include performance analysis of the website, as well as identifying CRO tests to demonstrate ROI and conversion against key metrics. You will also have strong collaborative working relationships with the wider marketing team, to ensure messaging and campaigns are aligned and are optimised for improved online conversion. What experience you’ll need to apply Interest and strong knowledge of website optimisation and development, including: content management systems, HTML and website journeys. Relevant experience working with digital tools, including Google Analytics. Knowledge of A/B test & MVT testing. Planning, analytical and prioritisation skills and the capacity to think strategically. Excellent attention to detail What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of up to £30k. You will also receive a fantastic benefits package, which includes 22 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
-
Excellent culture and benefits package. High-performing and collaborative team Established Financial Services company. This is a great opportunity to develop your career within an established business in Cheltenham. As the Content SEO Executive, you will be responsible for the delivery of a compelling SEO content strategy to drive growth in SERP visibility, site visits and levels of enquiry in line with overall business objectives and targets. What you’ll be doing Your day to day will involve management and optimisation of existing website content, including FAQs, blogs, guides and landing pages, working closely with the Technical SEO Executive. You’ll manage content through the sign off process, including agency copy, in addition to writing regular blog content and creating campaign content / new product landing pages to meet business requirements. With support from the Technical SEO Executive, you’ll carry our ongoing landing page audits, performing rewrites where necessary, and run H1 and meta data tests in line with keyword research, competitor analysis and best practise Outreach. Furthermore, you’ll ensure that all website content is search friendly and optimised, and carry out keyword research for gap analysis and to support new content opportunities and campaigns. What experience you’ll need to apply Relevant SEO & digital content experience, ideally within the financial services sector. Proven experience of following SEO best practice with regards to content production. Exposure to SEO tools (e.g Screaming Frog, MOZ, SEMrush, Ahrefs, Search Console) and web analytics tools (e.g. Google Analytics, WebTrends). Excellent copywriting and communication skills. Strong team player Ability to work in a fast-paced environment. Commercial acumen. What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of up to £30k. You will also receive a fantastic benefits package, which includes 25 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
-
Opportunity to own the Email Marketing channel. High-performing and collaborative team Ambitious Financial Services company. As an Email Marketing Specialist, you will oversee all email activity across the business. This role sits within the Digital team, which is growing at good pace, so you’ll have plenty of opportunity to learn from and work collaboratively with other digital marketing specialists. What you’ll be doing Within the Marketing team your role will be to develop and deliver the email acquisition strategy across all products and digital campaign activity. You will also be responsible for building emails and sending emails. You will create and refine a campaign-led email activity calendar to achieve agreed enquiry and conversion volumes. Whilst collaborating with the wider Marketing team to help deliver best practice and align email creative concepts to improve performance. As part of this role you will drive the data-led email plans/campaigns that underpin the overarching marketing strategy of targeted, segmented communications. In addition, you will carry out data analysis of campaigns using relevant analytics tools, reporting on performance to stakeholders and providing recommendations for improvement. What experience you’ll need to apply Excellent written and verbal communication skills. Strong analytical and numerical skills with the ability to present information to all levels of the business. Email platform and key stakeholder management. Ability to manage data and segmentation using the relevant tools. Influencing and negotiation skills. Excellent knowledge of Google Analytics. Interest and strong knowledge in email marketing. Experience of email campaign reporting and analysis. Strong understanding of the end to end customer journey from various digital channels. What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of £30k. You will also receive a fantastic benefits package, which includes 25 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
-
Exciting opportunity to join a highly reputable market leader. Own strategy and manage large scale campaigns. Make a real impact. A really exciting opportunity has arisen for an SEO Manager to join a huge UK household brand. While this dynamic business has achieved some good results in SEO, there is significant room for improvement, which is where you come in. What you’ll be doing This role covers all aspects of SEO, so you will need to have a broad and thorough skillset in order to really shape the overarching strategy. You will be responsible for creating and implementing strategy and measuring and reporting on performance, working alongside their chosen SEO agency. Your role will focus on both on page and off page SEO activity. Day to day you’ll manage the website architecture, content and link building, alongside tracking, reporting and reviewing website analytics and organic campaigns. You’ll work in tandem with the content and PPC teams, creating and optimising engaging content to drive SEO and maximising the relationship between SEO and PPC to drive search traffic and revenue. There’s a massive opportunity to make a positive impact here, the team are always striving to improve on previous successes and push their reach forward. What experience you’ll need Proven experience with hands-on technical SEO. Extensive experience leading, shaping and executing SEO strategy. Thorough understanding of Google Analytics and Webmaster Tools. Familiar with SEO tools i.e Screaming Frog, ahrefs, Moz, Buzzstream and other standard SEO software. Strong track record leading SEO in a fast paced, agile business with measurable results. Highly results driven, understanding the importance of SEO within a business. Motivated to take on a new challenge where you’ll have the autonomy to make a significant impact. SEO experience from an eCommerce environment would be ideal. What you’ll get in return A salary of up to £50k is on offer here (dependant on experience). There is also a discretionary company bonus and benefits including free gym, free parking, excellent training and development and life insurance, to name just a few. What's next? Please get in touch with Hannah to hear more about this role!
-
Varied role combining affiliate management & digital marketing High-performing and collaborative team Growing Financial Services company. This is an exciting opportunity to join the the digital marketing team of a specialist FS business. You’ll own the performance, management, and strategic direction, of the Aggregator digital acquisition channels across all products, to deliver new customer acquisition and growth. What you’ll be doing You’ll be responsible for creating an aggregator strategic plan that strengthens the company’s relationships and positioning, in addition to developing new opportunities such as marketing exclusives and tactical promotions. You’ll also need to evaluate and lead on the set-up of new Aggregator providers, as well as the launch of new products to expand the company’s distribution footprint. Working with Pricing & Trading teams to deliver, then track and report on performance will fall under your remit. Where appropriate, you’ll take mitigating actions to limit any issues that arise and facilitate Aggregator audits internally. Another key focus will be to optimise aggregator channels KPIs such as Top X positions, click-through rates, and click to sale conversion, and support contractual reviews and commercial discussions, negotiating within the agreed cost-per-acquisition targets. What experience you’ll need to apply Experience and an interest in digital marketing & building effective partnerships. Experience working with affiliates or aggregators and building a successful strategy. An understanding of the Financial Services sector – preferably within insurance. Excellent communication skills and strong commercial acumen. Experience of external stakeholder management. Ability to use Google Analytics to a high level. Knowledge of UX best practice. What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of £40k. You will also receive a fantastic benefits package, which includes 25 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
-
Lovely B2B Business. Highly Varied Role. Good Salary & Benefits. Here is a great opportunity for someone to join a B2B business near Avonmouth as their new Marketing Executive. This is a varied role where you will come in and manage the entire Marketing function. You will run multichannel lead generation campaigns, the digital presence, as well as offline media and events. This is an opportunity to build processes, to put your own stamp on the role, and really help the business grow by supporting the sales team. What you’ll be doing This is a true 360 Marketing role and an autonomous position. Reporting in to the Sales Director, you will be the Marketing guru who brings ideas, creativity and will execute a number of campaigns. There is almost a blank slate on how to approach the role, but you will be responsible for all digital activities, creating relevant content, positioning the business as thought leaders and experts in their field. You will manage the website through the CMS, manage the social media channels, run regular email campaigns and will focus on both acquisition and retention. You will create video content and distribute across social media including YouTube. With the breadth of multichannel digital campaigns, you will use Google Analytics and other tracking tools to optimise and report on campaign successes. Supporting the digital marketing work, you will also seek PR opportunities and manage events and webinars. The Sales team will need Marketing Collateral to support them, and you will create infographics, leaflets, brochures and banners to support across both digital and print. You may not have experience across all of the above, but you will have a hunger for success and a desire to constantly learn and develop. What experience you’ll need to apply Ideally experience working within a B2B environment Ability to construct multichannel marketing campaigns Strong content/copywriting skills Good digital marketing experience across CMS, Social and Email Analytical and able to demonstrate campaign success Exceptional communicator, both verbally and written Experience with Adobe CC i.e. Photoshop and InDesign would be beneficial but not essential What you’ll get in return for your talents This is a lovely business and a really nice team. You will have a competitive salary (£25k-£30k) with some good benefits, and the opportunity to build the marketing function and strategy from the ground up. What next If you’re interested in this position then please click to apply now.
-
23rd Jan
Tagging Analyst
— A global agency with projects running across multiple international markets.
Work for one of the best eCommerce specialising consultancies. Join an expanding team which has been achieving consistent success. Be involved with technical work which will have long-lasting impact and value. What you’ll be doing: You will mainly be dealing with the set-up, configuration and maintenance of analytics using Tag Management Systems (TMS). The two main tools for this will be Tealium or Google Tag Manager (GTM), although others would be considered. Experience using Google Analytics or Adobe Analytics to review the impact of your work will also be key. What experience you’ll need to apply: Essential that you are highly proficient with GTM or Tealium. Google or Adobe analytics is also essential. Experience working with the following tools or methodologies is highly preferable: BigQuery Tableau, Power Bi, Qlikview A/B Testing HTML JavaScript Senior stakeholder and client-facing exposure would also be a key component of this role. It is important to highlight that not all of the above skills will be essential, but in some cases are preferable. What you’ll get in return for your experience: Salary is up to £60,000 but there is flexibility for exceptional candidates. Work in central London in a highly modern office with great facilities. Involvement in several exciting projects with well-known clients. A highly competitive benefits package. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call/email to discuss in more detail. -
23rd Jan
Marketing Analyst
— One of the largest and most established Financial Services in the Gloucestershire area.
Great opportunity for an analyst with a passion for marketing. Have fun with a creative outlet in doing dashboarding for senior stakeholders. Support meaningful business decisions from your insight. What you’ll be doing: You will work closely with a growing Digital Transformation team and other senior stakeholders to help maximise marketing channels. You will primarily be utilising analytics tools and data visualisation platforms to create insightful dashboards. All in all, you will be key to the continued growth of this already successful department. What experience you’ll need to apply: Google Analytics and Tag Manager. Advanced Excel. Data visualisation experience in either Google Data Studio or Tableau. Experience with Python would be beneficial although not essential. SQL would also be used in the role. What you’ll get in return for your experience: This is a junior role and as such salary would be up to £35,000. Join a highly sociable and welcoming team. A good benefits package with a really good scaling pension. The office has excellent facilities including a gym. What Next: Please get in touch with Kye Williams with an up to date CV today. Don’t hesitate to call / email to discuss in more detail. -
Part-time (20 hour) flexible role. Salary between £20k - £22k pro-rata. Play a key role in driving the enable brand forward whilst maintaining and building our core markets. A wide reaching content and marketing role with autonomy and progression. As ADLIB recruitment’s sister company, we are sales recruitment experts that build exceptional sales teams across the commercial technology and communications sectors throughout the South West. Based within the vibrant and busy shared ADLIB & enable offices, it’s all grow here, which has resulted in an additional hire - another pair of hands within our Marketing team to build on and expand enable’s effective brand, content and marketing strategy. Reporting to and working closely with our Marketing Manager, you’ll help with the planning and delivery of marketing activities to spread the word about enable as a new breed of sales recruiter. What you'll be doing Simply put, you’ll play a lead role in spreading the word about enable. Across several different client and candidate audiences, our marketing team are tasked with building brand awareness and driving inbound activity and maintaining our market presence within well established business areas. Our marketing strategy is proven and ready for an experienced content marketing executive to come in and hit the ground running across several core areas. Primarily you’ll focus on developing our content marketing programme, managing the coordination and production of a range of written and visual content assets for the enable website blog and online presences, distributing content through enable’s social media channels and networks. Part of the role is social media monitoring, community management and scheduling. This will quickly expand to a range of projects including SEO, PPC, research and trend spotting, surveys, newsletters, managing an events calendar, collateral production and guest blogging. What experience you'll need to apply A marketing degree or qualification. Previous experience as an Account Executive / Account Manager within a marketing agency environment or client side as a Marketing Executive / Content Executive in a B2B oriented industry. Imaginative (yet SEO optimized) content writing skills. Adobe Creative Suite working knowledge and a creative eye. Experience managing social media profiles and communities. Analytically minded to evaluate what's been and plan ahead. Video editing skills would be a huge bonus, if not the willingness to be trained as video production will become a key aspect of this position. Having previously worked in a sales environment, hence ‘getting’ the audience and sector could be a huge advantage. Beyond that, you like to work collaboratively in an autonomous way, are organized with great attention to detail. You’ll be outgoing, deadline driven and take immense pride in your work. What you’ll get in return for your talents A salary between £20k - £22k pro-rata (on experience), flexible working, 25.5 days holiday (plus bank holidays) (pro-rata), health scheme, seriously nice offices, ping pong, Monday breakfast, company lunches and drinks / pizza fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), Employee Assistance Programme and Mental Health First Aider and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What next Please get in touch with Sabrina now to talk further.
-
Play a key role within this growing specialist Amazon Optimisation agency. Own specialist digital marketing from strategy to delivery. Competitive salary and great benefits on offer. I’m on the lookout for a Digital Marketing Specialist with strong Paid Media skills to join an impressive digital agency with a unique focus on Amazon Optimisation based in the heart of Swindon. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing A large aspect of your role will centre around supporting clients with their Paid Advertising strategies and the day to day running of their accounts across Amazon, Facebook, Instagram, Google & Bing. You’ll need to be comfortable analysing large data sets and working with Google Analytics in order to gain insights and improve future campaigns. With the agency’s expansion into other areas of digital marketing, a solid understanding of how each digital channel complements the next to create an overarching strategy is also absolutely essential. Helping clients enhance their brands on Amazon is what the agency specialise in, so any experience in marketplace management or growing products on Amazon would be very valuable. You’ll work with the wider team to identify low selling products and develop strategies in order to increase sales, for instance pinpointing target keywords to enhance product visibility or creating display ads. Amazing training and development opportunities in partnership with Amazon are on offer here so this is an incredible opportunity for someone looking to build on their skillset. The growing team have expanded to 14 from 4 since this time last year, with further growth plans on the cards, meaning it’s a brilliant time to get stuck in, put down roots and develop with the business! What experience you’ll need Extensive experience developing and implementing paid strategies across Google Ads, Bing, Amazon and Facebook/Instagram. An understanding of a wide range of digital marketing channels. Ideally you'll currently be a Digital Marketing Specialist/Exec or Paid Media Specialist/Exec. Confident using and reporting on data to drive strategy and enjoy seeing the amazing results it can generate. Proficient with Google Analytics and Google AdWords. Amazon Seller Central experience would be ideal but not essential. Passion for all things digital. First-rate communication skills. What you’ll get in return for your talents There is a competitive salary on offer here (up to around £26k but potentially a little more for the right person) with benefits including generous holiday allowance of 33 days including bank holidays, a fun working environment, regular social events, free parking, flexible working and free Amazon Prime upon passing your probation! What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Outlaw
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.
