Advertising and Paid Media jobs and careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— CharityLocation:Bath/ remoteSalary:£23-26kLovely, established charity. The office is based in Bath and the Client could offer very flexible working model with at least one day per week working from the office. Busy, all-encompassing digital role. I am delighted to represent a fantastic Client of mine with recruitment of a Digital Marketing Executive. What you’ll be doing The successful candidate will report into the Digital Marketing Specialist and will support them with a range of digital marketing activities. Day to day responsibilities will include managing the website, creating content, being in charge of the social media and overlooking email marketing. In addition, the postholder will implement digital campaigns which will be rolled out through a mixture of channels mentioned above. Naturally, reporting and analytics of digital activities and campaigns will also be a big part of this role. What experience you’ll need to apply Previous experience in a similar role. Proven track record of utilising the digital marketing mix including email, social, website and content preferably in a campaign format. Strong analytical mindset. Knowledge of Adobe CC, video software and email automation will be beneficial. What you’ll get in return for your experience A salary of £23-26k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Entertainment, Gaming, and Tech clientsLocation:London, Bristol, Bath or RemoteSalary:£25k-£35k DOEWe’re looking for a Junior Strategist / Researcher with at least one year of experience in a similar role, to join a thriving independent Creative, Marketing, and Media agency that specialises in Entertainment, Gaming, and Tech sectors.They work with some of the coolest brands in the industry and this is your opportunity to join their expanding Insight and Strategy team. You'll work with global clients on industry-leading brand and campaign strategies, and you'll be mentored by some of the best people in the industry. It's a huge opportunity for a Junior Strategist or a Researcher (from the branding/marketing world) who wants to move into a Strategy role.They have offices in the UK and US, and this person can be based either in London, Bristol or Bath, and with flexible and remote working on offer for those that would prefer to be one the office less, or barely at all! What you’ll be doing Working across a variety of Entertainment, Tech and Gaming clients in the US and EU Reporting to a Strategist but working closely with the team, including Data and Insights Develop insights to inspire strategies, and share cultural trends and insights that support our clients' needs Support teammates and account lead on strategic and creative projects Proactively share emerging tech, master social platforms, and become the go-to Social media oracle Create and present reports on audiences and the latest trends Work with the wider Strategy team and the Client Services team to assess briefs and challenges, succinctly articulating them in engaging ways as the foundation for the agency response. Develop creative briefs that inspire creative excellence and effectiveness in line with brand strategies. Collaborate on new business pitches and proposals Attend reviews, client workshops, and immersion sessions as required Independently own and develop smaller client projects Provide support to the team with a positive approach What experience you’ll need 1 years in an agency working on integrated marketing strategy Entertainment, Gaming, or Tech experience welcomed. Experience with Tech brands that play in the cultural space would be the perfect fit - e.g. Beats by Dre Experience working for brands outside of Tech/Gaming that use culture as a way to communicate with humans is also ideal. Experience creating presentations using Google Slides Experience conducting desk research and devising strategic plans (with or without the support of a more senior team member). Experience devising plans with influencers and or Social platforms like: TikTok, Twitch, Instagram, and YouTube would be perfect! What you’ll get in return for your experienceYou’ll join an agency at the top of its game working with some of the best brands in Entertainment, Tech, and Gaming from around the world. You’ll enjoy a very flexible environment where you’re able to work 100% remotely if preferred along with unlimited holiday and a discretionary bonus scheme. This is an exciting time to join the team and you'll have a great impact on the agency's growth and success.A competitive salary and fantastic career development are also on offer. This is a once-in-a-lifetime opportunity for a Junior Strategist to level up quickly and learn from the best.What's nextPlease apply with an up-to-date CV to be considered.
— Thriving Independent Creative, Marketing & Media agencyLocation:London, Bristol, Bath or RemoteSalary:£30k-£45k DOEWe’re looking for a Brand & Content Strategist with at least one year of experience in a similar role, to join a thriving independent Creative, Marketing, and Media agency that specialises in Entertainment, Gaming, and Tech sectors.They work with some of the coolest brands in the industry and this is your opportunity to join their expanding Insight and Strategy team. You'll work with global clients on industry-leading brand and campaign strategies, and you'll work alongside some of the best people in the industry. It's a huge opportunity for a Brand & Content Strategist who wants to join a fast-growing agency with an amazing reputation.They have offices in the UK and US, and this person can be based either in London, Bristol or Bath, and with flexible and remote working on offer for those that would prefer to be one the office less, or barely at all! What you’ll be doing Working across a variety of Entertainment, Tech and Gaming clients in the US and EU Reporting to the Head of Strategy and working closely with the team, including Data and Insights Develop insights to inspire strategies, and share cultural trends and insights that support our clients' needs Independently own and develop client projects for global and national brands Support teammates and account lead on strategic and creative projects Proactively share emerging tech, master social platforms, and become the go-to Social media oracle Create and present reports on audiences and the latest trends Work with the wider Strategy team and the Client Services team to assess briefs and challenges, succinctly articulating them in engaging ways as the foundation for the agency response. Develop creative briefs that inspire creative excellence and effectiveness in line with brand strategies. Collaborate on new business pitches and proposals Attend reviews, client workshops, and immersion sessions as required What experience you’ll need Proven experience in an agency working on integrated marketing strategy Entertainment, Gaming, or Tech experience welcomed. Experience with Tech brands that play in the cultural space would be the perfect fit - e.g. Beats by Dre Experience working for brands outside of Tech/Gaming that use culture as a way to communicate with humans is also ideal. Experience creating presentations using Google Slides Experience conducting desk research and devising strategic plans (with or without the support of teammates). Experience devising plans with influencers and or Social platforms like: TikTok, Twitch, Instagram, and YouTube would be perfect! What you’ll get in return for your experienceYou’ll join an agency at the top of its game working with some of the best brands in Entertainment, Tech, and Gaming from around the world. You’ll enjoy a very flexible environment where you’re able to work 100% remotely if preferred along with unlimited holiday and a discretionary bonus scheme. This is an exciting time to join the team and you'll have a great impact on the agency's growth and success.A competitive salary and fantastic career development are also on offer. This is a once-in-a-lifetime opportunity for a Brand & Content Strategist to level up quickly and learn from the best.What's nextPlease apply with an up-to-date CV to be considered.
— Lovely agencyLocation:RemoteSalary:Up to £30kFantastic culture and working environment. Content, SEO, Social Media & Email. Varied client base and projects. This is a great opportunity for a proactive Content Marketing Manager with creative flair to join an established and exciting digital agency where you’ll have the opportunity to put your skills to good use with some very exciting clients, whilst growing and developing these further. What you’ll be doing Your day to day will be fast paced and diverse – it’ll largely be focused around copywriting for SEO, however you will also get stuck in with extensive content creation for social media (main channels are Instagram and Facebook), email campaigns, and the website and blog. You'll also utilise Google Analytics to analyse content performance on behalf of the agency’s client base as well as the agency itself. It’s crucial that you’re able to juggle multiple projects simultaneously! What experience you’ll need Ideally you’ll be in a similar role as a Digital Marketing Executive/Manager or Content Executive/Manager. Solid track record in creating content for a range of channels and optimising content for SEO. Extensive experience in creating Email and Social Media campaigns. An understanding of Google Analytics. First rate communication skills and a natural talent for writing. Ability to manage multiple tasks at one time. What you’ll get in return for your talents There is a competitive salary on offer (entirely dependent on experience but circa £30k) in addition to benefits which are available on request. It’s worth noting that the culture here is fantastic – flexible with a fully remote model, well-established client base and team with a relaxed but ambitious feel. What’s next? Drop Hannah a line to hear the finer details on this one.
— Professional ServicesLocation:Bristol/ remoteSalary:£25-30kAll encompassing digital marketing role. The office is based in central Bristol, the Client offers a hybrid working model with at least two days working from the office per week. Growing an ambitious company. A great opportunity became available for a talented Digital Marketing Executive to join a well-known financial services brand. What you’ll be doing The successful candidate will report into the Head of Marketing and will be responsible for the digital marketing activities. This role will be a very “hands on” one where the successful postholder will oversee a range of digital lead generation campaigns utilising channels such as PPC, web content and social media. Another part of the role will be the creation of digital assets in Adobe Creative such as brochures, webpages as well as creative for social and email. Finally, it’ll be important to monitor and analyse campaign results alongside making recommendations for future improvements. What experience you’ll need to apply Previous experience in a similar role. Hands on experience with PPC, social, email and website management. Confident with using Adobe Creative Cloud especially Indesign. Analytical mindset and commercially driven. What you’ll get in return for your experience A salary of £25-30k+ benefits. What next? Please apply now or get in touch with Ania for more info.
— B2B Tech Marketing AgencyLocation:Gloucestershire, Bristol, London or remoteSalary:£25k-£30k DOEAccount Manager for an award-winning Digital Marketing agency. Flexible and remote working available. Work with global, household-name Technology clients. We’re looking for an experienced Account Manager with Tech client, to join an award-winning B2B Marketing agency with offices in Gloucestershire, Bristol, and London, and very flexible working arrangements (remote working available too). As well as an excellent salary and benefits package, a real focus on employee well-being, and strong social elements to keep everybody well connected and feeling a part of something special, remote working is also on offer long-term. They have offices in London and the South West should you prefer more face time. What you’ll be doing Whether working remotely or in one of their offices, you’ll have a proper HR induction to help you hit the ground running on the account management of global B2B Tech brands. You’ll join an established team of Account Executives, Account Managers, and Account Directors, and there’s a good path of progression. You’ll work alongside a very talented creative studio, project management team and strategists in order to deliver industry-leading digital and offline campaigns for global Technology brands, mostly in a B2B environment. There’s plenty of room to bring new ideas and fresh thinking to the agency as they embark on their next stage of growth. They’ve got lots of new work coming their way and a huge variety of creative campaigns so you’ll never get bored or stop learning! What experience you’ll need to apply The ideal candidate is an experienced Account Manager from a B2B Marketing agency and who has worked with Technology clients at some point in their career. If you haven't worked for an agency, but have worked in-house for a Tech brand on B2B marketing then we'd also like to hear from you. We’re also very keen to hear from anybody who is a B2B Tech Marketing Account Executive from a larger marketing agency (one that works with global clients), who is looking for a step up. What you’ll get in return for your experience A competitive salary in the region of £25k-£30k depending on experience and location (includes a London weighting). Excellent benefits package Remote working and the flexibility to work from one of their offices in the South of the UK as much or as little as you choose. The chance to work on a broad range of highly creative, strategic campaigns for household-name brands in the Tech sector. Excellent personal development and career path available - they’ve recently promoted a number of Senior Account Managers to Account Director level and are looking for their next Account Manager to nurture and grow with them. What's next?If you’ve got experience at a B2B Marketing agency, have worked with Tech clients, and love the sound of this opportunity, then please apply right away!
— Award-winning Agency with Global FMCG ClientsLocation:Gloucestershire with flexible workingSalary:£25k-£35k DOEAccount Manager for an award-winning CRM Marketing agency. Flexible working available (1, 2, or 3 days in the office per week). Lead agency partner for all things CRM, for global FMCG brands. We’re looking for an experienced Account Manager or Senior Account Manager with CRM, Digital, email marketing, or data-driven marketing experience, to join an award-winning CRM agency in Gloucestershire. You'll join a team working on a number of household name FMCG clients as their lead agency partner. It's an amazing team to join if you are looking for career progression and there's plenty of room for you to get promoted as you grow in your role. Flexible working arrangements are also on offer - you will ideally be in the office two or three days per week, but they are flexible and will consider candidates further afield who may only want to be in one day per week. What you’ll be doing The Account Manager or Senior Account Manager will join an established team of Account Executives, Account Managers, and Account Directors working on industry-leading CRM campaigns and longer-term data-driven B2C marketing strategies for a global FMCG client. The work is varied too - you'll work across 7 brands, including food, drink, pet nutrition, and lifestyle sectors. You’ll work alongside a talented data and digital development team, campaign tools/analytics team, designers, and CRM strategists in order to deliver award-winning work. There’s plenty of room to bring new ideas and fresh thinking to the agency as they embark on their next stage of growth. They’ve got lots of new work coming their way and a huge variety of CRM campaigns, so you’ll never get bored or stop learning! What experience you’ll need to apply The ideal candidate is an experienced Account Manager looking to get to SAM level soon, or an established Senior Account Manager. You must have worked for a CRM agency or digital marketing agency which delivers insight-led campaigns. What you’ll get in return for your experience A competitive salary in the region of £25k-£35k depending on experience. Excellent benefits package Flexible working available (1, 2, or 3 days in the office per week). The chance to work on highly strategic CRM campaigns for household-name brands in the FMCG sector. Excellent personal development and career path available. What's next?If you’ve got experience at a CRM agency or similar and you are an Account Manager or Senior Account Manager, then please apply right away!
— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
— Rapidly growing retailer.Location:ManchesterSalary:£25,000-£30,000Join during an exciting period of growth. Be part of a brand selling award-winning products. Work with a fantastic team who are passionate about what they do. This is an exciting role for an experienced paid media professional looking to take the next steps within their career. Whether you come from an agency setting or in-house we want to speak to you! This role offers exceptional growth opportunities as well as the chance to work with a fantastic retail brand. What you’ll be doing Working closely with the Marketing Manager you will help to devise and implement the paid media strategy as well as heading up the day-to-day management of all the Paid Media Channels. You will be working as part of a newly formed in-house marketing team, so it is vital you can hit the group running and offer your PPC expertise. This role will also require you to take overall responsibility for the revenue growth of your channel, ensuring that all campaigns are being optimised and generating the best possible results. It will be your responsibility to make sure campaigns are continually optimised and updated. Keeping on top of the latest PPC innovations and industry best practices allowing you to make informed decisions and educating the wider marketing team will also fall under your remit. What you’ll need Well-versed in PPC Management. Experience working with tools such as Google Ads, Bing, or paid social. A track record of successfully running PPC campaigns. Experience working within a retail/eCommerce setting would be beneficial. The ability to work well under pressure and manage your own desk. What you’ll get in return for your talents To hear the benefits of this one please contact Harriet for more details. What’s next? Please send your CV to firstname.lastname@example.org to be considered!
— Well-known, luxury retailerLocation:LancashireSalary:£37,000 - £40,000Join a company that genuinely cares about the welfare of its staff. Opportunity to work for a household name brand. The chance to be at the forefront of an exciting new project. This is an exciting opportunity for an experienced CRM specialist to join a luxury retailer to be a key player in enabling a new customer experience platform. What you’ll be doing Working closely with the CRM team, your role will be to take responsibility for the effective investigation, panning, briefing, and deployment of new customer strategies and campaigns to drive customer engagement, conversion, and overall revenue for the brand. To be a success in this role you will be expected to encompass yourself into not only the brand but the customer journey to gain a full understanding to identify the best possible approaches to optimising and implementing the new CRM technologies. Overseeing the creative and production process for certain programs related to the new project to ensure the set objectives are being met, will also fall under your remit. It will be your duty to empower the CRM team and wider marketing department to fully embrace the new system and ensure everyone is kept up to date and using it effectively. What skills you’ll need to apply Hands-on experience with campaign management tools and email platforms is critical. A track record of successfully planning, deploying, and optimising CRM campaigns and programs. Experience with working on a project from concept to implementation. CRM experience within a retail setting would be an advantage. A creative and strategic thinking with the ability to interpret data and translate it into meaningful insights. Organised and impeccable attention to detail. The ability to work alongside and lead a team. What you’ll get in return for your talents This role is offering a generous holiday allowance, private healthcare, wellbeing schemes, as well as part-time WFH opportunities. What's next? This is an urgent requirement so please send your CV to email@example.com to be considered!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.