Advertising and Paid Media jobs and careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Established eCommerce AgencyLocation:WiltshireSalary:CompetitiveFantastic clients within the retail sector. An award-winning agency. Opportunity to be a part of a high-performing team and progress your career. This is an exciting opportunity for an experienced SEO Manager with a track record of delivering results, to create, manage, and own the SEO strategies for clients, as well as lead a team of SEO Executives within an award-winning agency. What you’ll be doing You’ll be responsible for the creation and implementation of the SEO strategies for your clients, ensuring that the strategy is in line with growth targets, producing monthly reports with advice and recommendations against key performance indicators. You will also be expected to provide continuous mentoring to your team, including supporting their own personal development goals, while also making sure they are using their time effectively, completing their tasks on time and to a high standard. This role will also require you to have a goal-driven and hands-on approach. You will be expected to perform keyword research to optimise existing content and uncover new opportunities, create content in line with keyword analysis and Metadata, develop and implement a range of white hat link building campaigns, and carry out detailed backlink analysis to identify opportunities from appropriate sources. Using your analytical ability, you will be expected to provide detailed analysis using third party SEO tools, drawing insight from both client-specific sectors, and generic industry data to gain a full understanding of industry trends and to add content to the performance on each account. The Experience you’ll need Experience in a senior SEO role with a track record of delivering results. In-depth knowledge of SEO best practice. Thorough understanding of a range of SEO tools. Copywriting skills for online content and landing pages. Excellent communication and client management skills. Working knowledge of Google Tools. Experience in managing and mentoring a team is preferred. What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities. What’s next? Please drop Harriet an email to find out more.
— Global, Multi-channel RetailerLocation:SheffieldSalary:CompetitiveJoin a rapidly growing business. Opportunity for a creative thinking individual. Chance to work with a brand on a global scale. You will be joining a team of a highly established and globally recognised business, playing a pivotal role in supporting the company during a period of international expansion. Reporting into and working closely with the Digital Marketing Manager, you will hold the responsibility for Paid Media Investments across Social, Display, and search, provide input into key marketing strategies and help to optimise revenue. What you’ll be doing Your role will involve creating campaigns from start to finish to increase brand and product awareness with clear research, testing, and tracking. You will be expected to capitalise on Social Media Platforms, ensuring that the right audience is targeted at peak times on relevant platforms (such as Facebook, Instagram, Snapchat, Twitter, YouTube, etc). Moreover, on an ongoing basis, you will be expected to optimise Paid Media Campaigns, involving bid optimisation, landing page recommendations, analysing search query reports, and updating or creating ad copy, messaging, and imagery. This position offers you the chance to be a key member of the Digital Marketing team, allowing you to draw upon your creative and strategic decision-making skills to help develop the business’ global presence, while continuously identifying strategies to enhance this. What experience you’ll need Experience in a specialist Paid Media Role. Experience with Online Marketing Strategies including, Paid Media, Social Platforms, Content Marketing, and a track record of successful execution of Paid Media across Social and SEM. An interest in Social Media with a passion to learn new trends. Competent in using a range of Digital Platforms including Facebook Power Editor and Google Analytics. Comfortable with using Excel. Knowledge of Adobe Creative Suite (Preferred). What you’ll get in return for your talents A competitive salary with a company profit share scheme, employee product discounts, healthcare benefits, and the opportunity to travel to offices across the world. What’s next? This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
— Global, Multi-channel RetailerLocation:SheffieldSalary:CompetitiveOpportunity to work with influencers on a global scale. A chance to use creativity to increase brand awareness. Join a rapidly growing and secure business. You’ll be joining the Digital Marketing team of a highly reputable brand and will be responsible for dealing with and recruiting influencers for the business' eCommerce platforms. Helping to create and drive the business’ earned media strategy and capitalising on their awarding-winning products to do so. What you’ll be doing Reporting into the Digital Marketing Manager, your role will involve holding responsibility in supporting brand campaigns, and product launches. You will know how to source and identify relevant influencers in line with the product demographic and the campaign objectives. This position offers you the opportunity to use your knowledge within PR and Social Media to resource new affiliate partners opportunities and manage key relationships. You’ll need to ensure that all ROI sales targets are met, and that campaign strategies work seamlessly across multiple channels. In addition, you will have responsibility for the annual influencer marketing budget and be expected to keep on top of emerging trends and technologies. What experience you’ll need to apply Professional experience in Social Media, focusing on Instagram, YouTube, Tik Tok, and Snapchat. Experience working with influencers and with digital PR. Experience working as part of a Digital Marketing team, helping to develop SEP proposals and implement PR activities. Competent in networking, establishing, and maintaining key relationships. Skilled in researching, writing, and releasing press and social media content to targeted media and website blogs. The ability to manage multiple campaigns, deliver under pressure, independently manage your workload efficiently. Adobe Creative Skills (Preferred). What you’ll get in return? Competitive salary with a company profit share scheme, alongside employee discounts, healthcare benefits, and international exposure. What’s next? This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
— Specialist Marketing AgencyLocation:Bath / Part-remoteSalary:£25-35k (DOE)Fantastic B2C eCommerce clients Vibrant & supportive culture. Part office-based, part-remote. A creative, specialist digital agency in Bath is looking for a Paid Media Manager to join their growing team. You’ll need to have hands-on experience of delivering Paid Social campaigns and ideally also Paid Search. The agency works with some incredible B2C clients who you’ll deal with on a day-to-day basis, from taking briefs to presenting results. The team is fun, high-performing, and very supportive, so if you’re looking to develop your career within Digital Marketing, this could be the place for you. What you’ll be doing As a Paid Media Manager you’ll work alongside the Head of Paid Social on all things planning and buying; making sure client campaigns are reaching the right people, in the right place, at the right time. You’ll be responsible for planning & executing innovative campaigns with the support of an in-house creative team, whether that’s driving direct response or launching new brands into the market. Your daily tasks include media planning, ad buying, optimising performance, reporting, and guiding agency-wide paid media strategy. You’ll be working on core channels for clients across Facebook & Instagram, Snapchat, Pinterest, Tik Tok and more. What experience you’ll need to apply You have hands-on experience running campaigns through Facebook Ads Manager for B2C brands. Exposure to other platforms including but not limited to Snapchat, Pinterest, Microsoft Advertising, Google, Twitter, Spotify, TikTok is preferable, but not essential. You’ll have one or more years’ experience working with paid media (agency-side preferable, but not essential) You’ll have experience running and scaling eCommerce accounts using Paid Social & Paid Search, and an aptitude for driving business growth. Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results. Confidence with numbers & data analysis. Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential. Curious and adaptable: it’s a fast moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact output. What you’ll get in return for your experience A salary of £25-32k is on offer, alongside some great company benefits. N.B. If you have agency experience and are looking for slightly more, please still apply as there is some flexibility for the right candidate. What's next? This agency is ready to hire so please send your CV through ASAP to receive more details.
— Inspiring Environmental CharityLocation:Herefordshire / RemoteSalary:Circa £36kFully remote / Part remote working options available. Opportunity to raise awareness of important environmental & sustainability issues. Join a team of passionate, like-minded individuals. This is an incredible opportunity to join a respected environmental charity on a year-long contract to cover maternity leave. You’ll play a leading role in developing and maintaining their digital presence and delivering a long-term digital strategy, including managing budgets. What you’ll be doing Your key responsibility will be to lead the development and delivery of an organisational digital strategy, creating a clear vision for the charity’s future digital outputs. This entails project management and ongoing management of all digital communications and engagement activities. You’ll be expected to develop the main website into an inspirational & informative storytelling platform, maximising supporter experience and building the charity’s reputation within its sector. Furthermore, you will manage the Digital team and support staff, including recruitment, personal and professional development, budgetary control and contract procurement. What experience you’ll need to apply. Significant experience of designing and delivering digital strategies. Significant experience of digital project management, leading the delivery of websites and other products, on time and within budget. Experience in managing complex websites with a range of specific user needs. Expertise in website CMS. Proven experience of utilising audience insight for user experience. Excellent skills in digital storytelling: creating engaging and inspiring content. Excellent verbal and spoken communication skills including the ability to write compelling copy. Creative, with a good eye for stories and ideas that engage and inspire. Experience in using Matomo, Google Analytics or other analytic tools effectively to drive strategic changes. Solid experience of managing budgets. High attention to detail and ability to manage multiple projects. An ability to positively interact and work closely with a wide variety of individuals and teams. Strong people manager, with excellent diplomacy skills; able to negotiate resource requirements, manage internal stakeholder expectations and external suppliers. What you’ll get in return for your experience A salary of circa £36k is on offer, alongside some great benefits. (There is some flexibility here for the right candidate, so please still apply if you are looking for slightly more and have all the required skills.) What's next? This is an urgent requirement, so please send your CV through ASAP to be considered and receive more information.
— Respected integrated agencyLocation:Bristol / part-remoteSalary:£35-40kHands-on role within a full service agency. High-performing & creative environment. Remote working options. A highly respected, full-service agency in Bristol has an opening for an experienced Paid Media specialist to plan and deliver a number of paid media campaigns across search, social and display. What you’ll be doing You’ll be responsible for supporting clients with the development, deployment and management of online campaigns and their corresponding digital assets. destinations. Using Google 360 and DoubleClick platforms, you will directly manage paid media campaigns and deliver them across social, search and display channels. You’ll also track performance, produce reports outlining relevant insights, and optimise these campaigns accordingly. In addition, you’ll manage the process of uploading creative into trafficking platforms and the setup of tracking tags. What experience you’ll need to apply Solid experience using Google Ads, Facebook Ads and Power Editor. Working knowledge of Google 360 platforms – Studio/ DCM preferred. Advanced Google Analytics and Excel skills. The ability to spot opportunities to optimise campaigns across all paid channels and implement these changes. The ability to influence account teams and encourage clients to engage further with digital activities. Excellent interpersonal, verbal and written communication skills. Good strategic understanding of digital marketing. What you’ll get in return for your experience You’ll receive a salary of £35-40k, DOE, plus company benefits. What's next? Please send your CV through to receive more information.
— Fast Paced B2B BusinessLocation:SwindonSalary:£50k-£60kFast Paced & Dynamic Working Environment. Flexible Home/Office Working Policies. Competitive Salary & Benefits. I’m now working with a fantastic B2B business in Swindon as they look to hire their next Senior Digital Marketing Manager. This is a fast paced and campaign led environment, where you will manage internal and external agencies to deliver multichannel digital lead generation campaigns and look to optimise and improve results all the time. What you’ll be doing You will ultimately drive digital performance for key products within the business, defining and owning the paid and owned media strategy. You will focus on lead generation, conversions, analyse revenue vs spend, and track key metrics across all campaign performance. You will run large scale PPC campaigns across Google and Bing, managing both an internal and external agency on a daily basis to ensure results are on track. You will lead on paid social, with social lead generation and engagement through key platforms such as Facebook, LinkedIn and retargeting networks. You will also contribute towards the SEO strategy, create and optimise landing pages, A/B test, look at UX and CRO, as well as managing the affiliate and programmatic marketing strategy. Analytics and performance tracking using tools such as Google Analytics, Tableau, SEM Rush and Salesforce will prove invaluable as you dive in to the data to understand trends, performance, and look at ways to improve results. You will not be building the campaigns yourself, but will be managing resources to conceptualise, execute, manage, monitor, optimise, improve and report on successes. What experience you’ll need Proven digital marketing expertise, ideally within a B2B environment Multichannel acquisition and retention campaign experience Ability to drive visitors, click through, convert and maximise sales Experience with large scale PPC campaigns In depth knowledge of SEO, SEM and Social Media to improve sales performance Results driven and KPI focused Highly data driven, always looking to improvements Exceptional communication and stakeholder management skills Strong numeracy and analytical ability Great problem solver What you’ll get in return for your talents This is a fast paced environment, and you will be rewarded with a competitive salary (£50k-£60k), great company benefits, and a flexible working environment where you are only expected to attend the office a couple of times a week. What next If you have proven digital marketing skills, especially around lead generation and driving traffic and conversions, then apply now or contact Chris for more information.
— Leading, innovative UK business.• Highly established, reputable brand within the Financial Services industry. • Dynamic, fast-paced environment. • Flexible working. This leading FS business is seeking a PPC Marketing Executive to support them with their transition of moving their performance marketing channels from agency to in-house, with a particular focus on Paid Social and Paid Search. What you’ll be doing As the Marketing Executive, you will support the in-housing strategy and play a pivotal role in moving all the Paid Search and Paid Social to create an in- house team. Working closely with the Senior Marketing PPC Executive to execute the migration plan, you will liaise with the current agencies and team members to ensure the transition is as smooth as possible. You will be instrumental in leading and training the current digital team members to ensure they can work seamlessly alongside you to manage campaigns internally. What experience you’ll need to apply • Relevant professional experience in supporting the migration of paid search & paid social from agency to in-house. • Demonstratable experience of Google and Bing Marketing Platforms. • Extensive experience of management and implementation of social campaigns across Facebook and Instagram. • Experience across all performance marketing channels – organic search, display, video and email are advantageous. • Excellent attention to detail and communication skills. • Excellent influential and relationship building skills. • Established knowledge of Financial Services – e.g. Insurance, Legal and regulatory codes of practice (highly desirable). What you’ll get in return for your experience A competitive salary of £30-32k is on offer, alongside flexible working. You will also be able to work part-remotely even when the pandemic is over, with the option to work in either Croydon or Bournemouth. Please enquire for more information. What's next? Send through your CV and get in touch with Alice for more information.
— Leading, innovative UK business.• Highly established, reputable brand within the Financial Services industry. • Dynamic, fast-paced environment. • Flexible working. This leading FS business is seeking a Senior PPC Marketing Executive to support them with their transition of moving their performance marketing channels from agency to in-house, with a particular focus on Paid Social and Paid Search. What you’ll be doing As the Senior Marketing Executive, you will support the in-housing strategy and play a pivotal role in moving all the Paid Search and Paid Social to create an in- house team. Working closely with the performance marketing team to execute the migration plan, you will liaise with the current agencies and team members to ensure the transition is as smooth as possible. You will play a leading role in moving the paid search and paid social capability to create and nurture an in-house team. This means you will be leading, nurturing and developing the current team members to ensure they can confidently work alongside you to run campaigns internally. What experience you’ll need to apply • Relevant professional experience in taking a leading role in supporting the migration of paid search & paid social from agency to in-house. • Extensive performance marketing experience within an internal team or agency background. • Demonstratable experience of PPC and social campaign delivery, management & optimisation. • Experience of developing channel management training, e.g. Google and Facebook. • Highly analytical, and not afraid to utilise data to create opportunities and insights. • Demonstratable experience of Google and Bing Marketing Platforms. • Extensive experience of management and implementation of social campaigns across Facebook and Instagram. • Experience across all performance marketing channels – organic search, display, video and email are advantageous. • Excellent attention to detail and communication skills. • Excellent influential and relationship building skills. • Established knowledge of the Financial Services Industry and working within a regulated environment. What you’ll get in return for your experience A competitive salary of £35-40k is on offer, alongside flexible working. You will also be able to work part-remotely even when the pandemic is over, with the option to work in either Croydon or Bournemouth. Please enquire for more information. What's next? Send through your CV and get in touch with Alice for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.