Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Luxury Multi-channel retailerLocation:BathSalary:£32-35kBeautifully designed product ranges. Thriving multi-channel business. Vibrant, tight-knit team in lovely offices. A brand that has gone from strength to strength over the past 40 years is looking for an experience Online Trader or Merchandiser to join their eCommerce team. This is a great opportunity for someone with a passion for luxury product ranges to be the driving force of the look and feel for this hugely successful operation. What you’ll be doing The Online Trading manager is responsible for maximising sell-through of all product lines, and ensuring processes and workflows are in place to ensure the business has fast, efficient product launches that are continually improved and optimised. With Sales & Margin responsibility, this role will plan promotions, deploy effective merchandising, and work with the Buying team to improve & optimise the product selection. Managing the Product Content team, the Online Trading Manager will prioritise products, make categorisation changes, and create new landing pages and campaigns. What experience you’ll need to apply Experience of product content creation, merchandising & workflow in an online retail environment. Experience with an Ecommerce platform management of product information. Excellent MS Excel skills Experience of using analytics tools to identify online merchandising results and improvements. High level of numeracy. Meticulous, detail oriented and extremely organised. A self-starter with strong autonomous problem solving ability. Good communicator, both written and verbal. Ability to manage multiple concurrent tasks simultaneously. Team management experience. What you’ll get in return for your experience A salary of £32-35k is on offer, alongside the chance to be part of a vibrant, talented team, work in a beautiful office, receive excellent training and get free breakfast on Fridays! What's next?This is a crucial role so please get in touch with Rina ASAP to be considered.
— Pureplay eCommerce brandsLocation:BournemouthSalary:Up to £25kNew role due to growth. Amazing working environment and fantastic culture. Commitment to training and development. This group of three eCommerce brands have been going for over 8 years, growing at an exceptional rate on the beautiful South Coast. With their success, its all systems go, including new office space and new specialist roles in the eCommerce team! It’s a really friendly and collaborative working environment here, where everyone is really passionate about eCommerce and Digital. They’re now looking for a Customer Experience Executive to join their lovely team. What you’ll be doing These brands put the customer at the heart of everything they do. As Customer Experience Executive, you’ll take ownership of improving the customer journey for all three websites, driving customer satisfaction and striving for the best possible outcomes. You’ll do this through identifying the pain points of the current user experience and composing strategies to alleviate these, working closely with the eCommerce team to improve web functionality, running A/B testing, reporting on feedback and analysing data in order to draw insights. What experience you’ll need Proven experience in an eCommerce customer experience or UX focused role. Highly analytical with the ability to analyse data to a high level and spot trends. Passion for eCommerce with a customer-oriented approach, keeping the customer journey in mind at all times. Adaptable and flexible with the ever-changing environment of eCommerce. Confident communicator with excellent interpersonal skills. Ambitious and collaborative with the ability to juggle multiple projects at one time. What you’ll get in return for your talents There is a competitive salary on offer between £20-25k, entirely dependent on experience. Please still get in touch if your expectations are higher as there is potential flexibility for the right person. Benefits are generous, including 30 days holiday (inc. Bank), external training, childcare vouchers, flexible working hours, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Ambitious Multi-channel retailerLocation:TewkesburySalary:£32-35kGrowing Ecommerce team within successful retailer. Brand new role within the business. Opportunity to build a team. This is a brand new role within a small but mighty Ecommerce team of a successful multi-channel retailer. The business is investing in the B2C Ecommerce function, so you’ll have the opportunity to shape strategy and grow a team around you. Your initial focus will be to create & manage all digital marketing campaigns & activity, with a focus on PPC, SEO and Social Media. What you’ll be doing Your remit covers strategic planning and implementing campaigns end-to-end, including budget management, liaising with the design team to product creative assets, analysis and reporting. This will be across PPC, SEO, Social Media & Email Marketing. Furthermore, you’ll need to develop a structured approach to drive the company’s Digital Marketing strategy, and effectively manage agency and supplier relationships, for instance for Affiliate marketing. What experience you’ll need to apply Experience delivering effective Digital Marketing campaigns for a retailer. Able to create strategy but also be hands-on with implementation. Able to use Google Ads to build successful PPC campaigns. Able to analyse performance and identify areas for optimisation, i.e. using Google Analytics. Awareness of the customers’ online journey via a range of traffic sources. Understanding of SEO, and the implications of good and poor SEO standards, and the use of keywords & phrases. Eye for detail, with strong communication skills at all levels. Team player, adaptable and able to work under pressure What you’ll get in return for your experience A salary of £32-35k is on offer, alongside company benefits. What's next?Send through your CV and get in touch with Rina for more information!
— B2B Tech/SaaS BusinessLocation:BristolSalary:£35k-£40kFantastic B2B Tech/SaaS Opportunity. Manage a Small Team. Central Bristol Offices. Here is a great opportunity to join a fast growing B2B Tech business in central Bristol as their new Marketing Manager. Working within the EdTech sector and managing a small team it will be your role to help drive multichannel lead generation and brand awareness campaigns. This is a fast growing business that offers plenty of variety and opportunity. What you'll be doing This is both a strategic and a hands on role where you will define and deliver the marketing plan ensuring that it's aligned to the sales strategy to maximise lead generation. There is an extensive database of current clients, and you will work across existing account management as well as attracting new business through a variety of multichannel campaigns. With an inbound marketing strategy, you will ensure there is regular quality content being created and posted across the website, email and social channels. For now there will be a requirement to dip your hand in to some content creation and so you'll be able to demonstrate strong copywriting skills. There are some key events that you will manage, you'll be responsible for the management of the website, CRM, email campaigns, customer messaging, and there are discussions around integrating automation tools. There will be some requirement for developing printed literature, sales support material, videos and working with graphic designers. This is a fantastic 360 role where you'll have the resources to deliver great results. What experience you'll need to apply Experience working within a B2B Marketing role Previous experience of working on lead generation campaigns Ideally some knowledge or experience of working with Tech/SaaS products Broad digital and offline experience Previous line management experience would be beneficial Strong copywriting skills and verbal communication skills Experience with email marketing platforms Ideally holding a relevant degree or professional qualification i.e. CIM What you'll get in return for your talents This really is a great role within a fast growing business and an interesting sector. You'll receive a competitive salary (£35k-£40k), a company laptop and mobile, 25 days holiday + BH, pension, private medical and life assurance. What next If you're interested in this and have the relevant experience, please apply now.
— Travel IndustryLocation:BristolSalary:£CompetitiveSuccessful Bristol-based Specialist travel business. Fantastic, collaborative company culture. Opportunity to develop and shape a high-performing team. A unique Bristol-based travel company is on the lookout for a talented and seasoned Marketing Manager to join the team on a permanent basis. You’ll be joining a company that is undergoing continual growth and seeing huge success within its specialist travel domain. What we really need here is a digital centric marketer whose background screams acquisition and retention, as well as someone who can instantly be a leader within the business. What you’ll be doing As a senior leader in this business, you will be well-versed in business strategy, budgeting, performance, and working with key stakeholders in driving the business forward and delivering against objectives. We’re looking for someone who is comfortable in identifying what’s needed, and building a successful team around you. You will work closely with the MD, the Marketing Advisor and the Brand Manager to develop and own the marketing plan, and to ensure you’re working with the very best agencies where required. You'll be working alongside very talented individuals across digital marketing, brand, PPC and SEO, paid social, and analytics/conversion rate optimisation, and so you’ll need to have a solid understanding of acquisition channels, the customer journey, and CRM and retention strategies. This role is well-suited to those coming from a B2C background, where you're able to draw on previous experience and successes. This is a heavily digital-focused brand and so it’s vital that you have a solid understanding of online marketing. What you’ll need to apply for this role Excellent digital marketing experience across SEO, PPC, social, content, and CRM. B2C experience, ideally within the travel/leisure/tourism industries. Significant line management experience. Desire to be strategic yet also hands-on. What you’ll get in return for your experience In return, you’ll be rewarded with a generous holiday and benefits package, which includes 25 days’ holiday, annual trips away with the business, a great company culture, and beautiful offices to call home. What’s next? Get in touch with Chloe on 01179 269 530 for more info!
— Lovely Digital AgencyLocation:BristolSalary:Up to £35kShape SEO and play a huge part in the digital team. Brand new specialist role for the agency. Great culture and sociable office. We’re searching for an SEO Manager to join an impressive digital agency with ambitious growth plans based in central Bristol. You’ll get stuck in creating and executing SEO strategies with both an on-site technical and off-site perspective for a number of the agency’s key accounts. What you’ll be doing You will be responsible for producing and implementing SEO strategies to help grow rankings for clients and ultimately deliver award-winning campaigns. Your day to day will focus on growing organic traffic through building content plans, executing link building campaigns and content generation. It’ll be up to you to deliver SEO on-site technical audits and off-site link research, as well as creating and promoting valuable content with the view of earning higher rankings, growing traffic and improving audience engagement. You’ll consistently suggest new SEO and content strategies to clients whilst reporting and updating them on campaign performance, developing solid relationships along the way. As this is the first specialist SEO role for the agency, you’ll eventually have the opportunity to build a team around you which is super exciting. This is a great opening for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Extensive SEO experience gained either agency or client-side. A clear and up-to-date understanding of SEO best practices. Background in building links and obeying best practices. In-depth knowledge on the on-site technical side of SEO. Experience with industry SEO tools including Moz, Ahrefs, Majestic, Raven, SEMrush, Screaming Frog. Strong Excel skills for data analysis and manipulation. First rate written and communication skills. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience, in addition to benefits which are available on request. It’s also worth noting that the culture here is really fantastic – well-established client base and a lovely team with a relaxed but ambitious feel. What comes next? Please get in touch with Hannah to hear more about this role.
— B2B ConstructionLocation:Outskirts of Bristol/BathSalary:£CompetitiveFast-paced, standalone marketing role working across multiple channels. New role within an ambitious and fast-growing materials supplier. Lovely offices, conveniently based between Bath and Bristol. We’re looking for a Marketing Manager to join this construction materials supplier at an exciting time of development and growth. They have high ambitions and this role will play a vital role in helping them achieve their objectives across the group. What you’ll be doing This is an exciting marketing role with multiple responsibilities and one where you’ll need to be comfortable manoeuvring from strategy through to delivery. It’s a brand-new role for the business so you’ll have the opportunity to really make it your own, working closely with the Directors to create and deliver an effective marketing strategy, utilising multiple channels across Social Media, DM, Digital, PR and Events. Day to day you’ll manage the company’s website and social media channels including LinkedIn and Facebook, writing compelling content and researching new platforms to raise awareness. You’ll manage the relationship with a digital agency and hold weekly meetings to discuss performance and ensure campaigns are in line with the company's brand and vision to increase customer awareness. You’ll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no two days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently. What experience you'll need to apply Previous marketing experience with an understanding of traditional and digital channels. Background in the construction/ machine industry will be highly beneficial. B2B experience is a must. In-depth knowledge, understanding and experience of all aspects of the marketing mix. Enjoy working in a standalone marketing role which offers a huge amount of scope. Happy to manoeuvre between strategy through to delivery. You will be coming from a fast-paced and high-pressure role and you will thrive in this environment. Confidence to hit the ground running. What you’ll get in return for your talents The salary on offer is £30-£40k+ DOE and the opportunity to be part of a business with exciting future plans. Based in lovely modern offices equipped with a gym and fantastic kitchen, you’ll be surrounded by a supportive team, great culture and flexible working. What’s next? Please get in touch with Chloe at ADLIB with a copy of your CV today!
— Thriving Marketing AgencyLocation:SwindonSalary:£24-28kExcellent client base. Well-respected agency. Competitive salary and benefits package. A very successful agency in Swindon whose clients vary from small boutique retailers to long-established big businesses, are looking for an ambitious PPC Executive to join their team as a direct result of a continually growing client base. What you'll be doing From day one you will take ownership of some of their oldest and fondest clients along with new and exciting client wins. You will be responsible for end-to-end management of PPC campaigns, making sure that they're optimised, setting and reviewing KPIs, and making future recommendations. You will be delivering projects against timescales and will quickly become a confident and reliable account manager. What experience you'll need to apply Experience in paid search campaigns Exposure to Google Shopping and remarketing campaigns Paid social experience Excellent account and project management skills Commercial acumen and ability to set, review, and analyse KPIs Evidence of continuing professional development within PPC What you'll get in return for your experience A salary of £24-28k is on offer, alongside some great company benefits! What's next? If this is for you, please click apply to send your CV directly to us.
— Central Bristol LocationLocation:BristolSalary:£40k-£45kFast Growing Tech/SaaS Business. Central Bristol Location. Amazing Team & Culture. Here is an amazing opportunity to join a fast growing and well established Software/SaaS business in central Bristol as their new Digital Marketing Manager. This is a broad digital role where you will execute campaigns and utilise your natural analytical skills to measure, analyse and interpret the campaign performance across a wide range of channels. This is an exciting company with a worldwide customer base that still holds a small company feel. What you'll be doing With a genuinely awesome, creative and engaging product to take to market, you will plan and execute all digital marketing activities to improve the performance of the website, as well as managing SEO, PPC (through an agency), Email, CRM, Display and Affiliate Marketing. There will be ongoing campaigns that you will execute, monitor and optimise as you go. You will be highly commercial and enthusiastic about the data and numbers behind the campaigns. With a good CRM in place, you will develop and implement email marketing strategies and integrate and manage the automation processes. You will be a technical digital marketer, able to identify and understand traffic, user acquisition sources, trends, opportunities, and you will use web analytic tools (SEMrush, Webmaster Tools, Google Analytics). There will be weekly and monthly reports to generate, measure, analyse and interpret, and you will use the data to make informed decisions and improvements to future campaigns. If you thrive in an environment where you can execute a high number of creative campaigns, and are always looking at ways to improve and optimise the results, then you could be a great fit for this role. What experience you'll need to apply Proven experience in a broad digital marketing role Knowledge across PPC, SEO, Social, Email, Display, Affiliates etc. Ideally experience running lead generation campaigns Marketing automation experience Experience in optimising landing pages and user funnels Highly analytical and data driven Knowledge of automation tools would be beneficial Solid knowledge of analytic tools Hunger to continuously learn and develop What you'll get in return for your talents This is such an exciting company to join, and you will learn from an amazing Senior team above you. There is a competitive salary on offer (£40k-£45k), great benefits including private health insurance, health cash plan, income protection etc.. This is an opportunity not to pass up! What next If you're an experienced Digital Marketing Manager, data driven, commercial and excited by the challenge, then apply now, or get in touch with Chris (01179 269530) for more information.
— Luxury BrandLocation:TauntonSalary:£CompetitiveKey role within a small marketing team.mmutable from Exeter, Bridgwater and Yeovil. Established international luxury brand. Lovely offices based in Taunton, co This is a rare and exciting opportunity to join a hugely successful luxury fashion brand. With Taunton as your base, you’ll be executing global marketing plans focussing on key territories including USA. What you'll be doing As a Digital Marketing Executive, you will work closely with the Marketing Director to support on marketing activity. You’ll develop brand awareness campaigns, taking ownership for managing and delivering successful online campaigns across a range of channels including social, email, PPC and SEO. You’ll enjoy creating compelling content to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. What experience you’ll need Demonstrable experience working with Digital Marketing. Experience working with a luxury brand would be great to see. Sound knowledge of PPC and SEO. A deep understanding of Email/Newsletter marketing and the ability to lead E-Mail Marketing strategy, development and optimisation. Strategic, analytic and creative, with excellent communication skills. Commercially driven and able to come up with creative solutions to difficult challenges. Google/Adobe Analytics experience. Excellent communication skills and the ability to meet deadlines and prioritise workloads. Entrepreneurial spirit, creativity and hands on mentality. What you’ll get in return for your talents There is a very competitive salary of up to £30k (DOE) and the chance to join an award-winning luxury brand who have exciting growth plans to be a part of. What’s next? We’re looking to move ASAP with this one so please apply now, or contact Chloe (01179 269530) for more info!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.