Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Fantastic Well Known CharityLocation:SalisburySalary:up to £30kWork for a well known charity. Fast growing team with great training opportunities. Exceptional culture and working environment.ADLIB are proud to be partnered with a fantastic charity near to Salisbury who are looking for a Digital Marketing Executive to join their fast growing team. This is an incredibly exciting time to be joining the charity, as they go through a period of change and expansion, there is clear direction and huge opportunities to progress your career.What you'll be doingYou will be responsible for planning, optimising and executing digital programmes and campaigns to help the acquisition of supporters, increase beneficiary engagement and raise income and awareness for the charity.Dotmailer is used to deliver email campaigns across the group; you will shape and execute email plans, build templates, optimise and test campaigns and analyse their performance to ensure effective email marketing. You will then run reports through Dotmailer and Google Analytics to track conversion rates and outputs.You will work with the external Digital Agency to plan, create and brief on all PPC activity for the group and so you'll need some good knowledge of paid search. You will also utilise a range of tools such as Google Analytics and Search Console, Dotmailer etc. to evaluate, test and report on the performance of digital content and use your insight to make recommendations and changes. What experience you'll need to apply Previous experience within a digital marketing role. Good experience of ESP such as Dotmail or another email platform Experience of running email campaigns is highly desirable. Sound knowledge of PPC Previous experience utilising analytic tools such as Google Analytics Excellent verbal and written communication skills and attention to detail A desire to stay on top of the latest digital trends. Able to work on own initiative and within a wider team.What you'll get in return for your experienceAs well as working for an incredible cause and a well known organisation, you will have a supportive team, loads of training opportunities and the ability to really progress your career. There is a competitive salary (£25k-£28k) and good benefits including generous holidays, this is a rare opportunity and not to be missed.What nextThis is the easy bit, simply apply now, or contact Chris (01179 269530) for more information.
— Digital Design and Build Agency in LondonLocation:LondonSalary:up to £65kHighly regarded digital agency to call home. Exciting projects and great clients. Generous package up to £65k plus training budget -work for an employer who look after their staff and work with them to reach professional goals.This is a lovely opportunity for a Digital Account Manager at a respected and thriving agency in London - to get involved with large scale website design & build projects.What you'll be doingYou'll be responsible for taking the lead on day to day client relationship management, working closely with the Digital Account Director and wider internal teams to deliver campaigns and web and app development projects, creating, interpreting and communicating clear briefs to various teams all the way through to delivery. You will live and breathe digital, consistently delivering digital projects to tight deadlines, keeping within budget. Building rapport with a mix of clients spanning from B2B and B2C, local and international; you'll thrive in growing the account, shaping and nurturing relationships to the best of your ability.What experience you'll need The ideal candidate will have a couple of years' experience within a client-facing role, within an integrated or digital agency, as either a Digital Account Executive/Senior Account Executive or Digital Account Manager. Experience of using Sitecore of a similar CRM. Proven experience of Content Management Systems, Google Analytics is also a good plus as you will need to be able to interoperate technical requests. You'll have a good grasp of web design and development processes such as UX, Project management frameworks, user testing, and research. Commercial awareness, with the ability to manage and grow your accounts. First rate communication and client management skills.What you'll get in return for your talentsIn return, a very competitive salary is offered along with a bonus and pension and the occasional exciting team trip abroad! It's without a doubt one of the best account management opportunities we've had for a while, so do get in touch if you think you meet the criteria above.What's next?To apply send a copy of your CV to Chris today!
— 22.5 Hours a WeekLocation:BristolSalary:£35k pro rataFast Growing Tech Business. Central Bristol Location. Exciting New B2B Marketing Part-Time Role.Here is a rare opportunity in the heart of Bristol for an experienced Marketing Executive to join a fantastic tech company in a Part-Time role. This is a 3 day a week role which can be worked in either consecutive days, or reduced hours for all five days. This is an established brand with a great product and an exciting time as they now look to break in to the FS marketplace; with funding behind them to support their explosive growth, you couldn't be joining at a better time.What you'll be doingThe brand is already well known within a particular vertical market, it's your job to continue that great work by helping them break in to Financial Services clients where they have already started making some headway. Targeting an International marketplace you will tweak and amend the existing messaging framework and make it more appropriate for a corporate FS market. You will be accountable for the FS communication plan and will have a PR agency at hand to help you, there will be plenty of events to plan and manage, ensuring each one is set up and has relevant collateral to hand. This is a broad role where you will work across digital and offline channels to create multichannel lead generation campaigns and bringing enquiries in to the sales team. Content is key in these kinds of roles, and you will proof read case studies, blogs and whitepapers before they're published on the website and pushed out across social. You will be the office guru on the Financial Services market, showing an understanding of opportunities, relevant publications, websites they should advertise on, breakfast, networking and corporate events where the target customers will be attending, anything that can create opportunities to introduce the business and their products. What experience you'll need to apply Must have proven experience within a B2B Marketing role You will have worked in either Tech/IT or FS (B2B FS) previously Broad experience across the marketing mix Some events management experience Strong written and verbal communicator Creative problem solving skills Ideally a relevant marketing degree or professional qualification such as CIMWhat you'll get in return for your talentsThis is such a great company to join, as well as flexible working they offer a competitive salary (up to £35k full time equivalent), 25 days holiday plus your birthday off, good pension contributions, office dogs, free cake and beers every week, what a job!What nextIf you've been looking for your next great part-time role and have good experience across B2B then apply now or contact Chris (01179 269530) for more information.
— Central Bristol LocationLocation:Central BristolSalary:£22k-£30kExciting Mobile App Business. Fast Growing Team. Central Bristol Location.This could be one of the best opportunities in Bristol right now, the chance to join a very well funded, high growth Mobile App business as their new Digital Marketing Executive. Joining a team of 5 you will work across digital acquisition and retention campaigns, showcasing this incredible app and generating the buzz it deserves. What you'll be doingWorking across numerous campaigns and channels, you will launch and update ad campaigns across all paid, owned and earned channels, optimising as you go. There is a retention team in place and you will work with them on email campaigns and measure the end to end efficacy of these to ensure growth performance is delivered. There will be plenty of analysis and reporting, and you will report on metrics such as app installs, utilising tools such as Google Adwords, Facebook Manager, Adjust, iOS Search Ads, Google Play and Snapchat Manager. This is an exciting and technical role, you will be supported with training and development, and you will grow with a business that will ultimately deliver over 100m downloads!What experience you'll need to apply You will have broad digital marketing experience A strong analytical mindset, happy working with and reporting on data Highly driven and willing to innovate campaigns A strong problem solver, looking for ways to optimise for best results Experience running email campaigns through Mailchimp or similar Ideally you will have worked on some acquisition/retention campaigns Passionate about tech and hungry for success Ideally degree educated or hold a relevant professional qualification such as CIMWhat you'll get in return for your talentsRoles like this don't come up often in Bristol, you will be rewarded with a rare opportunity to join a company at a relatively early stage, which offers the chance to progress in to more senior roles. There is a competitive salary (£22k-£28k) on offer, good benefits, and an incredible new office space, and a working culture you'll be hard pressed to beat or even match!What's nextIf you're excited by this opportunity then genuinely, don't wait around! Apply now or contact Chris (01179 269530) for more information.
— eCommerce BrandLocation:GloucesterSalary:Up to £40kStart-up feel with the investment of an established brand. Medium size eCommerce team in a wider office of 150 people. Highly strategic role working across Digital Marketing and Development. What started off as an independent, multi-channel operation over 10 years ago has grown to a hugely successful business of over 150 people. Now with private equity investment, the company is growing from strength to strength whilst retaining their relaxed (but commercial) culture. eCommerce and digital marketing are at the core of the business growth strategy, which has brought about the need for a Digital Marketing Manager to join the team.What you’ll be doingYou’ll take ownership of all digital marketing channels across multiple brands, managing a variety of campaigns end to end across PPC, CRM, SEO, Paid & Organic Social and Display with the view of further developing the eCommerce function within the business. Working alongside the broader marketing team, you’ll develop and implement the overarching digital strategy, optimising marketing campaigns in order to deliver the most effective ROI.This is a highly analytical role so we really need someone with an analytical mind-set. You’ll use customer data to draw insights on where sites can be improved, striving for the best possible customer journey to boost conversion rates, running regular A/B tests and controlled trials.What experience you’ll need Proven experience managing all digital marketing channels (PPC, CRM, SEO, Paid & Organic Social, Display) gained within an eCommerce environment. Strong analytical skills – advanced Microsoft Excel and Google Analytics skills. Keen attention to detail and the ability to analyse large and complex datasets. Ability to condense complex information to the salient points and tell a story using data. First rate communication and presentation skills.What you’ll get in return for your talentsThere is a competitive salary of up to £40k on offer here, entirely dependent on experience. Benefits include a generous holiday allowance and pension scheme, staff discount, monthly reward scheme, regular staff events and the potential for monthly bonuses.What’s next? Get in touch with Hannah to hear the finer details on this one.
— Multi-site eCommerce BrandLocation:Sutton-in-AshfieldSalary:£30-35k+Multiple sites with different digital challenges. Excellent agency resource to drive success. Fantastic culture with a nice balance of autonomy and support. The Digital Acquisition and Retention Manager is a new role as part of a digital team of 11 people. Although an established market leader, this brand sells across multiple eCommerce sites, creating new opportunities for growth and with it exciting projects for digital marketers to work on. What you'll be doing Each brand presents different challenges, so your role as Digital Acquisition and Retention Manager will require varying strategies to bring about the desired outcomes. This is the best of both worlds - the focus of working as part of a client side business, but with the variety of being able to work on different eCommerce sites.Working alongside Web Development, eCommerce Merchandising and reporting into the Head of Digital, your role will drive the success of paid search and email marketing strategy across the business (Acquisition and Retention). Primary paid search channels are Google Ads and Bing, however there is scope for wider channels (paid social, retargeting etc.) depending on the directions you want to take. There is a significant budget and paid search agency on hand, so this role is more about driving the overarching strategy and bringing the best out of the agency partners. Email Marketing is a key channel to ensure repeat business from the company's existing customer base. Creatives in-house and an outsourced supplier will help you on designing, running and analysing the campaigns end to end. Therefore the role will suit a broader digital professional, looking for an environment with new challenges and the tools to be more strategic in their role. What experience you'll need Digital Marketing experience, ideally from an eCommerce setting however other backgrounds will be considered. Familiar with driving overall strategy for acquisition and retention channels. Confident in putting together strategies for PPC (Google Ads) and Email Marketing, and managing external suppliers to implement these campaigns. Analytical mindset to review campaigns and filter feedback into your overall plans. Ability to work with stakeholders at a range of levels. Passionate about eCommerce. What you'll get in return for your talentsThere is a salary on offer of between £30-35k (potential for higher depending on experience). Benefits include 25 days holiday (with option to buy more), bonus scheme, pension scheme, private medical and life assurance. What's next?Get in touch with Joe to hear the finer details on this one.
— Leading Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:Up to £22kGreat training and development opportunities. Working for a leading agency with top rate clients. Cooperative, social officeThis is a brilliant opportunity for a motivated junior candidate to join a leading full-service agency and develop their career with excellent training and development. You’ll need to be a self-starter, as the beauty of agency life is that there are no two days are the same which means always keeping ahead of the game in terms technology, new marketing opportunities, the latest trends in on and offline media, social media and more.You will be given a full training programme, mentoring and hands-on client experience to ensure you really get to the experience the full mix, from strategy, implementation and awesome client results.What you’ll be doingReporting into the Group Media Director, you’ll be joining a growing team of dedicated, knowledgeable professionals. Your role will include a mix of on and offline media, giving you a broad range of experience across a variety of areas.In your day to day, you’ll be working to support the media team with tasks including data entry into media and finance systems, researching markets and competitors, building and maintaining both stakeholder and client relationships, media planning and more.What experience you’ll need Educated to at least ‘A’ level standard – Graduate preferred but not essential. Work ethic and willingness to learn are more important. Proficiency in Excel and PowerPoint essential. Excellent communication skills with a good telephone manner essential. Outgoing and enthusiastic personality able to build relationships at all levels. Proactive and able to work on their own initiative. Accurate with figures and a keen eye for detail.What you’ll get in return for your talents?There is a salary of up to £22k on offer. Please do still inquire if you’re a touch over this banding as there may be scope to flex for more senior candidates. Other benefits include private health care, pension, a generous holiday allowance, and regular team socials.What's next?Please get in touch with Chloe today to hear more about this role.
— High-Growth RetailerLocation:GloucesterSalary:Up to £35kStart-up feel with the investment of an established brand. Define and develop the overall brand strategy. Lovely offices in Gloucester, commutable from Bristol, Cheltenham and Stroud. We’re on the lookout for an ambitious, confident and adaptable marketer to join this dynamic business as their Brand Marketing Manager. Starting off as an independent, multi-channel operation over 10 years ago, this business has grown to over 150 people and continues to go from strength to strength and now is the perfect time to join. What you’ll be doingJoining this award-winning business during an exciting period you’ll play a key part in their continued growth and development and as a result, you’ll be given plenty of opportunity to develop in line with business success. You’ll be responsible for developing the marketing strategy and have ownership of the marketing calendar, working alongside internal teams to ensure the successful delivery of the overall brand strategy. You’ll be the ultimate brand guardian, responsible for developing brand visual identity and tone of voice, managing a Content Writer and Design Executive to ensure the brand guidelines are met and are in line with business goals. You will plan and execute omnichannel marketing campaigns to increase brand awareness, grow product ranges, and develop brands within the digital space. Management of corporate promotional strategy will be a part of your role as well as working alongside a PR agency to maximise media promotions. What experience you’ll need Proven marketing and brand management experience within a retail or FMCG environment. Strong understanding of brand USP’s and market positioning. Creative thinking with a good eye for design and a proven track record developing the visual identity of brands. Excellent project management and communication skills, superb attention to detail. Experience managing external agencies. What you’ll get in return for your talentsThere is a competitive salary up to £35k on offer, depending on experience. Benefits include a generous holiday allowance and pension scheme, staff discount, monthly reward scheme, regular staff events and the potential for monthly bonuses.What’s next?We’re looking to move quickly with this one so please get in touch with Chloe at ADLIB with your CV today!
— Successful Global AgencyLocation:CirencesterSalary:Up to £45kBeautiful rural location in Gloucester. Iconic global brand to work with. Competitive salary up to £45k plus generous benefits package.If you're an experienced Senior Account Manager or Account Director in the making with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you.What you'll be doingJoining this well-established team, you'll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big name consumer brands, alongside internal creative and technical teams, you'll ensure campaigns are delivered on time and on budget. Youll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service.What experience you'll need Youll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager ready to take the next step or an Account Director, searching for an agency where youll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you'll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.).What you can expect in return for your talentsIn return you can expect a salary in line with your experience, up to £45k. You'll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of a fantastic portfolio of consumer brand accounts.What's next?Please get in touch with Chloe at ADLIB to discuss further.
— High-Growth Retail Start-upLocation:GloucestershireSalary:£60-90kRapidly-scaling retail start-up Brand new offices Significant investment and strong leadership. This is an extremely rare opportunity to join a rapidly-scaling start-up at the beginning of their journey. With big investment and highly experienced founders, they have the potential to become a large, global retailer in a very short space of time. Based in Gloucestershire, you’d be working in brand new offices alongside a driven, dynamic team of high-calibre digital specialists. What you’ll be doing You will report into the COO, working closely with them and the CEO to shape the eCommerce strategy and achieve the overarching business goals. Managing a large team of marketers, creatives and customer experience professionals, you will be responsible for three B2C websites and the revenue they produce. This includes overseeing onsite personalisation, the loyalty program, customer reviews, returns and customer service – all of these elements are currently being implemented into the Shopify platform. In addition, you’ll support the eCommerce Studio Manager to ensure products are uploaded to a high standard. Agency management is a fundamental part of this role; you’ll need to work with approved partners to put together the online acquisition strategy, monitoring their performance and ensuring campaigns across paid search, display, SEO and affiliates are implemented correctly. A data driven approach with regards to forecasting and planning will be expected. You’ll manage all reporting, using insights gleaned from analysis to optimise the eCommerce strategy across the full spectrum of digital channels. What experience you’ll need to apply Experience managing an eCommerce website end-to-end. B2C retail experience – fashion preferable. Strong numeracy and analytical skills. Experience using the full Google suite. Experience in developing digital marketing and trading strategies. Technically minded with a customer-centric approach. Excellent written and verbal communication skills. Experience managing external agencies. Strong leadership and team management skills. What you’ll get in return for your experience Alongside the opportunity to be part of this exciting business from the ground floor, you’ll receive a salary between £60-90k. What's next?Please send through your CV and get in touch with Rina to hear more!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.