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Advertising and Paid Media jobs and careers

A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
 
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
 

Why consider a career in Paid Media?

If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
 

What a career or job in Paid Media may entail…

This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.

As a PPC Executive or Paid Search Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.  You could as work as a PPC Executive as part of an agency team, and this is sometimes called a PPC Account Executive.  This role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.

As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.

As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, LinkedIn, Snapchat, Facebook, Instagram and YouTube. The principles are similar to PPC, in you will create, manage and optimise campaigns but these will be focussed only on social media channels. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.

As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
 

Typical Paid Media role titles include

  • PPC Specialist
  • PPC Executive
  • PPC Assistant
  • Paid Search Manager
  • PPC Account Executive
  • Head of PPC
  • Head of Paid Search
  • Paid Social Executive
  • Paid Social Manager
  • Programmatic Account Manager
     

Paid Media career progression example

  • PPC Assistant
  • PPC Executive
  • PPC Manager
  • Head of Paid Search
     

Paid Media Salary Benchmarks

At an entry level, Junior/Graduate PPC Consultants on average will be earning between £20-30k. At mid-level, you’d be looking to earn £30k-50k and seniors would be looking to earn £50k+.
 

Is it right for me? The skills it takes...

You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
 

What qualifications does it take?

You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.

 

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  • 20th May

    Media Operations / Ads Operations Executive

    — Paid Media, Programmatic, Affiliates, Paid Social

    Location:
    Gloucestershire/Hybrid, UK
    Type:
    Salary:
    £21-26k
      Opportunity to work with a variety of big-name clients. Excellent training plans for career development. Innovative and collaborative working environment.     We’re looking for an experienced Media Operations Executive to join an industry-leading marketing agency in Gloucestershire. This is the ideal opportunity for a talented Media Operations Executive with a Digital Marketing background to play an important role in helping some exciting brands boost exposure and generate more sales. What you’ll be doing The Media Operations Executive will:       Plan, develop and execute media campaigns on behalf of clients Report on campaigns using reporting tools to offer suggestions Keep up to date with ads best practices and complete industry-relevant certifications Build knowledge about key media owners to spot new media opportunities when they arise Ensure that internal processes are made so that data is held accurately and safely What experience you’ll need to apply     Previous experience working within Digital Marketing or a similar role, ideally inPaid Media, Programmatic, Affiliates and Paid Social. Ability to work well with numbers and understand how to analyse campaigns A foundational understanding of how paid social campaigns are implemented and reported Have a thirst to learn and develop your capabilities within Media Ops An understanding of Google Analytics and Google Ads is a bonus What you’ll get in return for your experience  This is a great role offering a salary of £24-26k depending on experience, flexible working with hybrid options (can be fully remote after initial training), amazing training opportunities for career development and the opportunity to work on a variety of B2C and B2B clients. What's next? If you are interested in this role, then click apply now or contact Andi.  
  • 20th May

    Digital Media Executive

    — Industry Leading Full-Service Agency

    Location:
    Bristol, UK
    Type:
    Salary:
    £25-30k
    Opportunity to work with a variety of high-profile clients. Excellent training plans for career development. Supportive and innovative environment. We’re looking for an experienced Digital Media Executive to join an industry leading marketing agency in Bristol. This is the ideal opportunity for a talented Digital Media Executive with a Digital Marketing background in Paid Search and Paid Social to play an important role in helping some exciting brands boost exposure and generate more sales.What you’ll be doingThe Digital Media Executive will: Plan, develop and execute media campaigns on behalf of clients Report on campaigns using reporting tools to offer strategy Handle budgets and paid media spent to maximise ROI Keep up to-date with FB Ads and Google Ads best practice and complete new certifications if necessary Prepare client-facing documents to present strategy suggestions What experience you’ll need to apply Proven track record of planning and implementing FB Ad and Google Ad campaigns Ability to work well with numbers and understand how to optimise campaign strategy Comfortable managing paid media budgets to ensure campaign spend is proficient   Passed Google Ads and Google Analytics certifications Excellent interpersonal skills for understanding client needs What you’ll get in return for your experience This is a great role offering a salary of £25-30k depending on experience, flexible working with hybrid options with 2 days a week in the office, flexi-hours, amazing training opportunities for career development and the opportunity to work on a variety of high-profile clients.What's next?If you are interested in this role, then click apply now or contact Andi.
  • 20th May

    Biddable Media Executive

    — Full service marketing agency

    Location:
    London/Remote, UK
    Type:
    Salary:
    £25,000 - £30,000
    Paid Media/Paid Search/Paid Social. Excellent development & progression opportunities. Remote based working. We’re looking for a Biddable Media Executive to join an award winning agency to create, run and manage campaigns across all major Paid Search and Paid Social platforms, working alongside different internal teams to make sure all the best possible results are delivered to their clients. What you’ll be doing? Reporting into head of biddable media, you will be creating Paid Search and Paid Social campaigns from scratch, implementing client activity and optimising campaigns as well as reacting and being able to adapt to sudden changes and happenings in the market and making necessary adjustments. This role will include hands-on technical work, as well as some client-facing aspects and you will be required to provide sufficient reports to colleagues and clients alike, explaining the thoughts behind the data and providing recommendations and observations. The Biddable Media Executive must be able to work on projects independently, using their own initiative and analytical mindset. The role holder must be receptive to feedback and be curious to understand how the work they are doing will impact the ‘bigger picture’. As someone who is highly organised, the Biddable Media Executive will be able to juggle several projects and tasks at once. What experience you’ll need to apply? A minimum of 18 months experience within a Paid Search role, OR a combined Paid Search/Paid Social role Sound working knowledge of Google Ads Confident in tracking and conversion optimisation Experience with managing budgets Experience with analytical tools – Google and Facebook ideally Demonstratable experience or running successful campaigns you as well as the ability to understand briefs A team player with great communication skills What you’ll get in return for your experience? This is a great role based either in London or fully remote (with the occasional trip to London) offering a salary between £25-30k depending on experience as well as 25 days holiday (plus 8 days bank holiday), private healthcare and many more. What’s next? If you are interested in finding out more, then click to apply now or contact Josh!
  • 19th May

    Senior Account Executive / Account Manager

    — Start-Up Marketing Agency

    Location:
    Bristol, UK
    Type:
    Salary:
    £25k - £30k
    Fantastic opportunity for an ambitious junior to join a growing marketing agency as Client Services Executive. You will be a natural people person and have an interest and passion to work in marketing and research. Competitive salary, flexible working, and scope to make the role your own and take your career in the direction you want. We’re looking for someone with 1-2 years’ experience in marketing or market research to join this insights-led marketing agency in Bristol. You will be working with a whole host of businesses across music, FMCG, and charity sectors, as well as clients in market research. What you’ll be doing Joining the agency as Client Services Executive, you’ll be working at pace, spinning plates, and maintaining contact with key clients. You will be inspired by working in a start-up environment and want to develop your marketing career in research and insights. You will be managing marketing projects, writing briefs, and managing day to day client queries, whilst ensuring deadlines are hit and a high level of client service is maintained. You will work with pace, positivity and have plenty of ideas and passion! Experience you’ll need to apply You’ll be a self-motivated individual with the appetite to work with clients and build long term relationships. You will have a marketing degree and/or experience and interest in the sector, demonstrated by your pursuits and achievements outside of education. Excellent project management and multi-tasking ability. Desire to advance your skills, progress your career, and learn on the job. Some experience or understanding of market research and analytics would be beneficial, but by no means a necessary requirement! What you’ll get in return Competitive salary up to £30k depending on experience. Hybrid and flexible working. Join the team at a pivotal, really exciting time of growth. Flexibility to work with clients and in sectors where you have a genuine interest, making tangible differences to their marketing campaigns. What’s next? If you are passionate about marketing, analytics and insights, are outgoing, and would love to be part of a growing agency, then please click apply right away!
  • 17th May

    Senior Marketing Executive

    — Industry-leading Financial Services Company

    Location:
    Bristol or Winchester, UK
    Type:
    Salary:
    Above Industry Average
    Excellent benefits and above industry average salary Exceptional career development opportunities, qualifications, and study days paid for by the company Hybrid working – 2 days p/wk in office, or more if you’d prefer As Senior Marketing Executive, you will join a fantastic financial services brand, supporting stakeholders to retain existing and win new clients through events, PR, content creation and digital channels. You will manage the development and implementation of engaging and informative marketing communications plans for local offices and work with both central and digital marketing teams on B2C and B2C campaigns. This is an excellent opportunity to join a well-known financial services group with exceptional development opportunities! What you’ll be doing Working alongside B2B and B2C Marketing Managers and stakeholders to develop marketing strategy and local campaigns Create and implement targeted marketing communications across print, web, intranet, and social media platforms Evaluate campaigns and new marketing opportunities, optimising communications across various channels Manage and deliver events for clients and partners Work closely with both in-house and external PR teams to pin-point appropriate PR opportunities for the region Manage resources including agencies, suppliers, and budgets as well as processes including creative, financial, and promotions Experience you’ll need Experience in a Marketing Executive or Senior Marketing Executive or similar position It is advantageous for you to have experience marketing within the financial services or similar sector Proven ability to deliver successful integrated marketing campaigns What you’ll get in return 25 days annual leave BHs, option to buy more holidays, EAP program, private medical care, exceptional pension scheme, development courses paid for & study leave paid in full, multiple vouchers and discounts, and much more! What's next? If you like the sound of this opportunity, please apply right away!
  • 11th May

    Senior Marketing Executive

    — Well-known Financial Services Brand

    Location:
    Bournemouth/South East London, UK
    Type:
    Salary:
    £45k
    Hybrid model 2 days in office p/w Fantastic career development opportunities Bonus scheme based on personal and business performance We are looking for a Senior Digital Marketing Executive with a sound understanding of Paid Social campaigns to join a new team for a leading UK brand. This is a performance-based role with the purpose being to grow the paid marketing channels. You will be working closely with your team to execute paid strategy, with close consideration to the brand's business objectives, and play a key part in managing the Paid Social channels, along with an additional focus on Programmatic and Affiliate channels. If you have solid Paid Social experience and are looking to develop your career within a leading UK brand, this could be a great fit! What you’ll be doing You will be working within the Performance Marketing team, to drive growth across all paid channels Make data-driven decisions based on business-related results, making budgeting decisions with close consideration to channel performance, whilst driving efficiencies with the allocated budget Keep up to date with new industry and market trends and software to aid better results Be involved in the planning of budgets and channel schedules, ensuring business objectives are considered Experience you’ll need Experience in a similar Paid Social position, whether that’s in-house or agency experience Have advanced Paid Social knowledge, using software including Facebook Business Manager, Facebook Ads, Google Ads, Microsoft Ads. SA360 experience is desirable but not essential! Experience using reporting tools such as Google Analytics, in order to aid with reporting and visualisation of campaign results Experience delivering successful marketing campaigns with close consideration to performance analysis and ROI improvement Knowledge of the insurance market in areas including regulations and compliance standards is desirable Excellent organisational, communication, and influencing skills. Be able to critique and refine your own work as well as measure your own performance What you’ll get in return Hybrid model 2 days p/w in office, 30 days holiday with the option to buy more, exceptional pension plan, annual bonus scheme, private medical care, discounts on brand products, discounted retail vouchers What’s next If you have experience as a Digital Marketing Executive or similar Paid Social focused position, please apply with your most up-to-date CV right away!
  • 11th May

    Marketing Account Executive

    — Independent Marketing Agency

    Location:
    Moreton-in-Marsh / Hybrid, UK
    Type:
    Salary:
    £20k - £22k
    Fantastic opportunity for an ambitious graduate to join an award-winning creative marketing agency as Account Executive. You will be a natural people person and have an interest and drive to work in marketing. Competitive salary, hybrid working, and an amazing opportunity to kickstart your career in a supportive environment. We’re looking for a bright graduate to join this award-winning marketing agency in the beautiful Cotswolds. You will be working with a whole host of businesses, from start-ups to household name brands, and get stuck straight in to working with clients, relaying briefs, and assisting the wider team, whilst having plenty of guidance and support from the leadership team. What you’ll be doing Joining the agency as marketing Account Executive, you’ll be hungry to learn and develop your marketing career. You will be managing integrated marketing projects, writing briefs, and managing day to day client queries, whilst ensuring deadlines are hit and a high level of client service is maintained.You will work with pace, positivity and have plenty of ideas and passion. If you have a love for all things marketing, creative and branding and enjoy working as part of a collaborative marketing team then you’ll fit right in!Experience you’ll need to apply You’ll be a self-motivated individual with the appetite to work with clients and build long term relationships. You will have a marketing degree and/or experience and interest in the sector, demonstrated by your pursuits and achievements outside of education. Excellent project management and multi-tasking ability. Desire to advance your skills, progress your career, and learn on the job. What you’ll get in return Competitive salary up to £22k depending on experience. Hybrid and flexible working (3 days in the office and core hours policy). Join a supportive, engaged team, with a leadership team who care about their staff and encourage collaborative and open working. Private medical insurance scheme. Volunteering days. Beautiful office based in the Cotswolds countryside. What’s next?If you are passionate about marketing, outgoing, and would love to be working with a fab marketing agency, then please click apply right away!
  • 11th May

    Marketing Manager

    — Award winning eCommerce agency

    Location:
    Bournemouth/Remote, UK
    Type:
    Salary:
    £30,000 - £40,000
    Varied client base across B2B & B2C markets. Brand new role to the business. Very attractive benefits package. We are looking for an experienced Marketing Manager to join this growing agency to handle all marketing activity with the ultimate goal of driving enquiries into the business. The ideal candidate will have experience in lead generation for a B2B business, with a broad experience of digital marketing. What you’ll be doing Working closely with the sales team, you will be responsible for strategising on how to reach out to the right clients and then executing and coordinating those campaigns to generate leads. You will also create and send email campaigns as well as working with the specialist internal teams and managing the social media consultant. You’ll work with copywriters to create content and manage the look and feel of all marketing collateral as well as being responsible for any award submissions and attending any events. There will also be an expectation to managing the company website’s content and landing pages as well as report on the success of all campaigns and channels. What experience you’ll need to apply Strong experience of B2B marketing - Especially in lead generation Experience with brand and digital marketing Previous line management experience Strong data and analytical skills Adaptable and ability to turn your hand to anything Excellent communication and relationship building skills What you will get in return This is a role offering a salary up to £40k with an excellent benefits package which includes private healthcare, free parking, modernised office with a gaming area, unlimited drinks and snacks and a team with a massive social connection! What’s next? If you’re interested in finding out more, then click apply or contact Josh
  • 10th May

    Client Success Manager / Account Manager

    — Neighbourly

    Location:
    Bristol with flexible or remote working, UK
    Type:
    Salary:
    Up to £35k DOE
      Client Success Manager / Account Manager – Neighbourly About Neighbourly Neighbourly is a multi-award-winning community investment platform that helps companies make a positive measurable impact in their communities, by putting “local impact” at the heart of responsible business. We are uniquely positioned to grow sustainable community investment working as a two-sided marketplace that connects corporate partners with thousands of vetted local good causes, facilitating the donation of surplus products (e.g. food), employee volunteering programmes and provision of financial support (e.g. grants), all in one place. Our technology helps drive operational efficiency, promote employee engagement and foster wellbeing by providing data and insights that help businesses achieve their CSR and ESG (environmental, social, governance) objectives. Because the platform is public it enables a business to surface community stories and create a discoverable legacy of giving, helping to enhance brand reputation and build positive community relations. Neighbourly is at an exciting time in its journey having just completed a successful Series A funding round and is entering a period of accelerated growth. The next few years will see the business consolidate its market leading position in the UK and provide a springboard for international expansion. The rise of the corporate ESG agenda, combined with the climate crisis and the impact of the Covid-19 pandemic, means the Neighbourly proposition is more relevant and needed than ever. What you’ll be doing as our Client Success Manager / Account Manager     Client Success Managers are team members that connect Neighbourly to its customers. Responsible for managing clients through the full lifecycle, from initial on-boarding to successful maturity and renewal, your role will involve understanding the needs of both the charitable community and corporate clients to ensure the best possible support is provided. More specifically, you’ll: Operate as the lead point of contact for allocated clients; establish a trusted/strategic advisor relationship and drive continued value of our products and services. Work with clients to establish critical goals and aid your assigned clients in achieving their goals usually through programme development and delivery. Achieve targeted renewal rate through structured and creative client engagement. Identify and nurture business development opportunities within accounts to maximise synergies across product lines and increase annual contract value Communicate product updates and new features as they become available Conduct regular status meetings and deliver group and individual user training sessions about Neighbourly features, industry benchmarking, and best practices. Build exemplary case studies and good news stories for PR and social media teams What experience you’ll need to apply     The ideal candidate will have previous experience in food surplus distribution or another type of community-focused charity space. Candidates who've worked for a Tech scale-up would also be interesting, as would candidates from a Marketing or Digital agency background - in a Client Services, Account Manager, or Senior Account Manager role. You must have prior experience developing and maintaining profitable relationships with high profile, big brand and corporate clients and delivering exceptional levels of service to clients. A demonstrable interest in, or real-life work experience of CSR / ESG / Sustainability. You’ll have the credibility to articulate to clients “how to build a better future”. What next? We have chosen to work with our friends at ADLIB who are managing the recruitment process for Neighbourly. As a fellow B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet. Please note that any candidates that approach Neighbourly directly will be forwarded to ADLIB for consideration. Inclusion and equality Here at Neighbourly, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.  
  • 10th May

    Senior Account Manager / Account Manager

    — eCommerce Marketing Consultancy

    Location:
    Swindon area with 2 days in the office / 3 days WFH, UK
    Type:
    Salary:
    £28k-£38k DOE
    Digital Marketing Senior Account Manager or Account Manager with a career plan to become an Account Director in 12 months (you'll need to work up to it of course) Work with a range of eCommerce clients, helping to market luxury clothing, designer home furnishings, health and wellbeing products and premium sports equipment. £30k-£38k great benefits. 2 days in, 3 WFH, could be full-time or a 4 day week. A long-established, award-winning digital marketing agency in Wiltshire is looking for a Digital Marketing Senior Account Manager or Account Manager who's looking for a career path towards Account Director level. This is either a full-time role or they'd consider somebody who'd prefer either a 4 day week or reduced hours spread across 5 days. They're pretty flexible for the right person.This is the ideal opportunity for somebody with digital marketing agency experience or perhaps somebody who's worked in-house within eCommerce and is able to advise client on their Digital Marketing campaigns utiling Google Analytics, PPC, SEO, Email, Social Media, and other digital campaigns. They have experts to do the doing though.They're based outside of Swindon at a location that's not easy to get to by public transport and whilst they lift share with one another, it'd be great if you have access to your own transport. Hybrid working is on offer with 2 days in the office and 3 working from home being the current norm.There's a lot of room for career progression as they continue to win new clients and work on some really exciting projects. The team is friendly, collaborative and they enjoy being sociable. What you’ll be doing The Digital Marketing Senior Account Manager or Account Manager will have the support of an Account Manager and an Account Executive and will manage and grow client relationships, delivering a range of digital marketing campaigns via a team of digital specialists. You’ll report to the Client Services Director who is very supportive and a great coach. Typical campaigns will be brand awareness, lead generation and sales-driven digital campaigns for Retail / eCommerce businesses utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply The ideal candidate will have worked for a digital marketing or eCommerce agency as a Senior Account Manager or Account Manager, but we're also keen to hear from candidates that have worked for other types of marketing agency, or who've worked in-house for an eCommerce business or similar. Excellent project management and multi-tasking ability. Excellent communication skills and the ability to influence and advise senior stakeholders. What you’ll get in return for your talents This is a great role offering a competitive salary - up to £38k for the right person.  You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression.  What's next?If you’re an experienced Digital Senior Account Manager, Account Manager, or similar and you're interested in finding out more, then click to apply now.
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Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

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