Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
Head of Paid Search
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
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— Established Marketing AgencyLocation:BristolSalary:£40-45kOpportunity to drive digital marketing – PPC, SEO, Social Supportive and dynamic team. Growing Digital Marketing Agency This is a great opportunity to progress your career with a fast-growing agency in the heart of Bristol. If you’re a motivated marketer with a particular focus on PPC and SEO, read on.What you’ll be doing This role will be to develop and manage the agency’s technical department and to expand upon their existing services into all digital marketing channels including PPC, SEM/SEO, Email, Social Media, Remarketing and Display Advertising.Reporting directly to the Directors, your role will involve training staff, auditing work, developing the service offering and troubleshooting on existing client accounts. In addition, you would be responsible for carrying out weekly one to ones as well as quarterly appraisals of a team of diverse, enthusiastic and extremely talented digital marketing experts.You will be joining an experienced yet young team at an exciting stage of growth and will be given the opportunity to grow in your role and get hands-on with projects from day one.What experience you’ll need to apply Experience delivering successful PPC & SEO campaigns. Strong Google Ads experience Experience of managing a team. High level of business acumen and commercial awareness Good literary skills including excellent spelling and grammar Strong communication skills – written, in person and over the phone. Good numeracy skills The ability to work on your own initiative and to lead a team What you’ll get in return for your experience A salary of £40-45k is on offer, D.O.E., alongside other staff benefits. Please enquire for more information. What's next?Send through your CV to Rina to hear further details.
— Successful Multi-channel RetailerLocation:Malmesbury / central LondonSalary:£60-72kOwnership of performance marketing strategy. Opportunity to lead a team. Thriving multi-channel business. My client is a successful, multi-channel retailer in a thriving industry. They’re looking for an experienced Head of Digital Marketing to drive their digital performance across multiple channels. This opportunity can be based either in the Gloucestershire HQ or in central London with travel once a week to the HQ, on either a permanent or contract basis. What you’ll be doing In this role, you'll oversee the digital marketing strategy for four distinct brands across PPC, SEO, Display, Retargeting, Affiliate and Paid Social channels. Reporting into the Director of eCommerce, you'll have a direct team of 3 under you, external agencies and suppliers to manage as well as responsibility for a 7-figure budget. Driving trading performance growth and continually working to improve the return on digital investment, you will ensure the budget is maximised across all channels and new technologies are being utilised. Collaborating with internal teams including online merchandising, trading, studio and more, you will be measured on web traffic from digital channels, online conversion and ROI as well as market share and new customer outreach. What experience you’ll need to apply Detailed understanding of digital and in particular performance marketing. Track record of success in a fast paced environment. Strong head for numbers, able to pull and manipulate data from multiple sources to provide valuable insight. High level of proficiency and hands on experience in the following: Google Analytics, Adwords, Microsoft Excel. Effective management of external agencies is essential, experience reviewing these and running tenders would be desirable. Confidence to successfully manage and influence multiple stakeholder relationships. Experience managing and developing teams to their full potential, with a naturally collaborative approach. Ability to balance customer and commercials, with a results driven mindset. What you’ll get in return for your experience This opportunity is open on both a permanent or interim basis (circa £70,000 / £300/day) with the right permanent candidate also receiving benefits package including 25 days holiday, pension and more.What's next?My client is looking to make a quick turnaround on this position, so please send through your CV ASAP for more details.
— Mobile GamesLocation:BristolSalary:Up to £45kGlobal, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new App User Acquisition team. Amazing benefits on offer. I’m working with an impressive team of mobile gaming developers who are in the process of relocating their user acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world-class games. What you’ll be doing As App Marketing Manager, your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your user acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long-lasting relationships. What experience you’ll need Extensive experience with app user acquisition marketing. Well versed in user funnel analysis and user profiling. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. Strong analytical skills – exposure to Python, SQL and Tableau would be ideal. It goes without saying you’ll be self-motivated and results orientated with first-rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Passion for the gaming industry would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
— Media, Tech, GamingLocation:BristolSalary:Up to £45kGlobal, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will centre around growing the company’s user base across an exciting portfolio of games. You’ll utilise your digital acquisition skills, optimising targeted ad campaigns on Facebook and Google, alongside your analytical expertise, building reports from extensive sets of data in order to identify further optimisation opportunities. It’ll be up to you to analyse and track results and communicate these effectively to the wider marketing and game teams. Nurturing and driving relationships with key partners, including Facebook, Google and Apple, will also be key. Ultimately they’re looking for someone with a blend of creativity and analytical skills with the ability to build rapport easily and develop strong, long lasting relationships. What experience you’ll need Strong digital acquisition skills across multiple channels. Understanding of pricing online media (CPA, CPM, CPC). Comfortable managing large marketing budgets. It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £35-45k. Not only will you be a part of a brand new and exciting team in modern offices, but you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
— Media, Tech, GamingLocation:BristolSalary:Up to £35kGlobal, innovative Media, Tech and Games business new on the Bristol scene. Play a key role in the brand new Digital Acquisition team. Amazing benefits on offer. I’m working with an impressive media and tech company with a focus on gaming who are in the process of relocating their digital acquisition team from San Francisco to Bristol. These guys operate on a global scale, producing some world class mobile games. What you’ll be doing Your role will focus on supporting the digital acquisition team in their mission of growing the company’s user base across an exciting portfolio of games. You’ll get stuck in running advertising campaigns end to end via Facebook & Google, in addition to analysing and tracking results and communicating these to the wider marketing and game teams. You’ll play a key role in a team of specialists, taking a deep dive in to data, analysing cohort spending, traffic channel evaluation and more. Essentially you will be the vital link between marketing and analytics. What experience you’ll need It goes without saying you’ll be self-motivated and results orientated with first rate communication and interpersonal skills. You’ll be highly analytical with a numerical mind-set. Ability to work independently and juggle multiple projects at any one time. Keen interest and strong knowledge base in digital marketing. Extensive experience using Excel/Google Spreadsheets including data analysis and pivot tables. Exposure to Python, SQL and Tableau would be ideal. Passion for mobile games would be beneficial. What you’ll get in return for your talents There’s a competitive salary on offer here, entirely dependent on experience but in the region of £25-35k. Not only will you be a part of a brand new team in modern offices, you’ll also be entitled to a monthly bonus scheme, unlimited holiday and a Christmas shut down, a generous mobile phone contribution and more. What next? Please get in touch with Hannah to hear more about this role!
— Renowned Bristol OrganisationLocation:BristolSalary:£37-42kInnovative institution in the heart of Bristol . Ownership of all Social Media accounts. Blend of strategy, content creation & campaign delivery My client needs a driven, experienced and creative Social Media Manager to take the lead on all social media output for the next 12 months. This is a maternity cover role which sits within the Marketing Team. What you’ll be doing With a focus on social media, you'll plan for the coming 12 months, advising on the best channels, content and strategy to support recruitment targets, enhance their reputation and showcase daily life. The social media channels have a large following, offering the opportunity to captivate a varied, global audience. You'll support colleagues to deliver campaigns and content across social media, measure effectiveness, provide expert industry insight and trends analysis and support colleagues to deliver content across multiple social media accounts. You'll also work with various stakeholders across the organisation, in addition to third party design, production and digital marketing agencies. This will be a hugely varied role, offering you a unique insight into a respected Bristol organisation and the special place it holds within this vibrant and beautiful city. You'll have the chance to develop content and campaigns that showcase what they do, as well as the people and places involved. The institution will look to the Social Media Manager to expand and enhance the content shared, and also input to a number of digital paid campaigns over the next 12 months - it's a really exciting time to join the team.What experience you’ll need to apply Proven track record of working at a senior level in social media. Ability to show the real-world impact of previous social media campaigns. Experience of all major social media platforms, data-led strategic planning and upskilling colleagues. Excellent online and offline copywriting skills and the ability to develop engaging and effective content for digital and social channels, with a creative approach to identifying and managing content. Significant knowledge and experience of digital and social media marketing: planning, delivery, management and evaluation of multi-channel marketing campaigns on paid, owned, earned or shared channel. Proven ability to build/enhance own digital marketing skills and skills within the team, and experience of working with digital marketing agencies and specialist. Excellent interpersonal and communication skills, including the ability to liaise and negotiate with a wide range of people at all levels in a personable and confident way. What you’ll get in return for your experience A salary of £37-42k is on offer, alongside a number of excellent benefits. Please enquire for further details. What's next?Please send through your CV to Rina to hear more about this position.
— Leading FMCG distributor with new sustainable and Eco friendly focus!Location:BristolSalary:£40k-£45kExciting FMCG brand with very exciting growth journey ahead. Set the marketing strategy and lead on the strategic development across all channels. Engage and inspire an experienced team and support them with development and growth. We’re excited to be working with this long-established brand on an exclusive basis to appoint a Head of Marketing into the Bristol office. This is a key hire for the company, and you’ll report directly to the MD. This is an exciting time to join the brand and you will play an instrumental part in the growth and development of two new sustainable and eco-friendly brands that are being launched in February 2020, as well as two very successful heritage brands. What you’ll be doing You’ll take full responsibility for the strategic marketing development across all 4 brands and all marketing channels for the group. You’ll work alongside the Head of Sales and together, implement brand focussed plans to drive awareness and increase revenue across existing channels. You’ll be fully immersed in the products and play a key role in supporting the UK and international business, one which is run as a subsidiary. Over the last 2 years, there has been a focus on consumer engagement and brand awareness, although we need you to take this to the next level and bring your own knowledge of brand and product development to take this up a notch. You’ll have a breadth of marketing experience and a strong digital understanding, so you’ll manage 3 direct reports successfully. The executives in the team cover digital, trade, communications and PR responsibilities, all of which are really experienced, however needing some strategic direction to help take them to that next level. What experience you will need to apply You’ll need a solid background in marketing and ideally have worked for a well known FMCG brand. Strategic marketing experience with the ability to activate marketing plans at a senior level is essential. You’ll have strong commercial understanding and have worked with significant marketing budgets. You’ll have a breadth of digital experience with a focus and understanding around Social Media, PPC and SEO. Strong team management and experience leading and developing a successful team. Experience working successfully with a range of internal stakeholders and third-party contacts. What you’ll get in return for your experience You’ll be offered a salary in line with your experience ranging with £40k-£45k and a 20% share scheme that can be paid out monthly or in one chunk annually. You’ll also be offered a generous pension scheme, health care and other benefits and holiday allowance. We can also consider flexible working and reduced hours of work to fit around personal priorities. What next If this sounds like it could be your exciting next move, please get in touch with Jade for a confidential chat. Please also share a copy of your CV and a short cover note.
— Respected Global RetailerLocation:ClevedonSalary:£22kLarge organisation with international presence. Ownership of multiple Social Media channels. Experienced Marketing team & collaborative culture. As the Social Media Executive, you will be responsible for planning, implementing and monitoring the social media strategy to increase brand awareness, improve engagement and increase sales. What you’ll be doing Your role as the Social Media specialist will be varied. It will include creating engaging content for multiple channels, monitoring analytics to identify new opportunities and improve performance, and engaging with followers through social listening. You’ll be expected to adapt the style of content as well as the tone of voice to each platform, ensuring it remains inspiring, creative and fit for purpose. Working closely with the wider marketing team, you will develop a regular content calendar and social media campaigns that help achieve corporate marketing goals. Experience using social media scheduling tools, (such as Buffer or Hootsuite), will come in useful here, as you’ll need to leverage these to implement this plan and manage your content effectively. What experience you’ll need to apply Experience in Social Media marketing. In-depth knowledge of key social channels, i.e. Facebook, Instagram, Youtube, Linkedin, Twitter & Pinterest. Experience with social media analytics tools, i.e. Google Analytics and Facebook Insights. Able to explain complex social media data in a comprehensive way. Ability to manage multiple projects at the same time, in a fast-paced environment. Creative, with good copywriting skills. Flexibility to adapt quickly to changing circumstance High attention to detail. Team player. What you’ll get in return for your experience A salary of up to £22k (pro rata) is on offer, alongside a fantastic culture and a stream of great benefits, including some flexible working. Please enquire for more information. What's next?If you have a passion for Social Media, this is a fantastic opportunity to sink your teeth into, so get in touch with Rina ASAP.
— Established B2C RetailerLocation:CheltenhamSalary:Circa £50kSuccessful multi-channel retailer. Hands-on and strategic role. Opportunity to grow a team. This is an exciting opportunity if you are an entrepreneurial individual who can work at both a hands-on and strategic level at pace. You will be joining a well-established and award-winning multi-channel retailer, and have the rare chance to shape strategy and build a team from the ground up. What you’ll be doing Reporting into the D2C Director, the Head of eCommerce will be primarily responsible for driving the brand’s website and marketplaces growth in the UK and future international eCommerce business. This business is embarking on an exciting new phase of development, with an ambitious eCommerce growth plan anchored in a true multi-channel, customer-focused and international approach. With that in mind, the business needs an experience, ambitious and commercially-minded Head of Ecommerce to take responsibility for activities and the performance of all aspects of online trading. You will have direct management of Web Analytics, Online trade, Operations and development, whilst for Digital Marketing, Merchandising and Product Ownership you will work in partnership with the Head of Marketing, Merchandising Director and Tech Director, respectively. What experience you’ll need to apply Previous experience in a B2C eCommerce trading or eCommerce Manager role. Responsibility for P&L. Strategic thinking – being able to define, agree and set a strategic plan. Implementation skills - being able to deliver activities and manage the business along a defined strategic path, i.e. owning site content, customer journey and commercial performance. Commercial acumen – the ability to ‘trade’ and manage the business on a day-to-day basis. Communication and influencing skills. Analytical acumen – strong numerical skills with experience in web analytics and reporting. Passion for digital trends and the eCommerce function itself Platform and third parties management experience. What you’ll get in return for your experience This business has a unique culture, offering a sense of fun within a fast-paced and hard-working environment. Salary on offer is circa £50k. What's next?This is an urgent requirement so please get in touch with Rina on 01179 269 530 for more information.
— Highly Reputable BrandLocation:BristolSalary:Up to £36kExciting opportunity for an Email Marketing Manager to join a reputable brand. Own strategy and manage large scale campaigns. Huge budgets to play with. A brand with a strong heritage in the South-West is looking for an Email Marketing Manager to drive acquisition, retention and ultimately revenue within a key business area. What you’ll be doing You'll manage the strategy, activation and measurement of email marketing campaigns with direct accountability for revenue targets, budgets and performance. Reporting into the Head of Performance Marketing, you'll be a key part of a dynamic team as they build upon their success with new tools and platforms. This is a fantastic opportunity to build upon a career in email and performance marketing, working for a leading B2C organisation. What experience you’ll need Extensive hands on experience with email marketing and automation across multiple platforms (incl Mailchimp, Silverpop, Adobe). A solid B2C background, from a fast paced and commercial environment. Knowledge of HTML coding. A basic understanding of other performance marketing channels (incl PPC, Social, Affiliates, SEO and Display). Strategic mind-set with the ability to see the bigger picture. Experience in AB and multivariate testing, as well as personalising and optimising content. Exposure to Adobe and Google Analytics is preferable. Confidence to successfully manage and influence multiple stakeholder relationships. What you’ll get in return for your talents There is a competitive salary on offer up to around £36k with additional benefits including generous holiday allowance, a bonus scheme and more. What’s next? Drop Hannah a line to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.