Advertising and Paid Media Jobs and Careers
A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.
You’ll naturally be abreast of the search sector and the opportunities opening up within the market that will enhance the agency's or your business' offering. Outside of pure PPC, you may also be getting involved in paid social campaigns, programmatic, display or retargeting. This largely depends on the business’ strategy, or the goals of your clients if you are agency side.
Why consider a career in Paid Media?
If you’re a strategic thinker that loves helping businesses grow and forming technical campaigns (from writing enticing copy for adverts to pushing the campaign live and monitoring the success), a career in paid media / paid search is creative, analytical and systematic. There are a range of paths you can go down, including agency where you could be managing various campaigns for different clients, or you could be based in-house with one focus - growing the business of one brand through effective online paid strategies.
What a career or job in Paid Media may entail…
This career path can take you down a variety of different routes. Your role may blend more with digital marketing or you could specialise in PPC alone.
As a PPC Executive, you'll manage paid search campaigns on channels such as Google and Bing and social media. Part of your role is to create, optimise, report and to delve into the data and related analytics, to discover what is driving performance.
As a PPC Digital Account Executive, you may be part of an agency team, this role would involve managing various accounts for a wide range of clients. You'll specialise in paid search, biddable media, programmatic and display. You’ll be instrumental in supporting the success of client accounts, ensuring successful digital marketing strategies for your clients. You’ll be comfortable working across commercial, analytical, communication and hands-on PPC based tasks.
As a PPC Specialist, you’ll provide day-to-day management and optimisation of paid search campaigns – to enhance performance in line with ROI targets. Daily PPC optimisations will include, query reports, budget/bid management, ad copy changes and keyword expansions. Competitor research will be key in staying several steps ahead of the competition. You’ll play part in the wider marketing team, ensuring a unified message is portrayed.
As a Paid Social Specialist, you’ll manage campaigns on platforms such as Twitter, Linkedin, Snapchat, Facebook, Instagram and Youtube. The principles are similar to PPC, in you will create, manage and optimise campaigns. Analysis of analytical data will give you insight into customer behaviour and allow you to edit your overarching strategy.
As a Programmatic Account Manager, you’ll oversee the automated process of buying and selling ad inventory. This occurs in real-time and allows you to bid across mobile, display, video and social channels. The process makes use of artificial intelligence technologies and demand site platforms to facilitate the process.
Typical role titles include
PPC Specialist
PPC Executive
PPC Assistant
Paid Search Manager
PPC Account Executive
Head of PPC
Head of Paid Search
Paid Social Executive
Paid Social Manager
Programmatic Account Manager
Career progression example
PPC Assistant
PPC Executive
PPC Manager
Head of Paid Search
Salary Benchmarks
At an entry level, Junior/Graduate PPC Consultants on average will be earning between £18k-20k. At mid-level, you’d be looking to earn £25k-35k and seniors would be looking to earn £50k+.
Is it right for me? The skills it takes...
You should be naturally analytical with great organisational skills, along with the ability to communicate your ideas well and explain them technically.
What qualifications does it take?
You may hold a degree or diploma within a relevant subject such as IT, marketing or mathematics. There are other options to get your foot in the door, such as apprenticeships, online courses and on-the-job training.
Our Marketing recruitment team
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Rina Maniar
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Creative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at marlie@adlib-recruitment.co.uk !
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Creative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at marlie@adlib-recruitment.co.uk !
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Specialist digital marketing and eCommerce agency. Opportunity to remain hands-on as well as client facing. Fantastic portfolio of retail clients. One of Wiltshire’s finest digital marketing agencies are looking for an Account Manager to join their collaborative and talented client services team. What you'll be doing As an Account Manager, this is fast paced, plate spinning work at the cutting edge of digital strategy, where the landscape is always evolving and interesting new ways of acquiring traffic online will be added to your client’s digital strategy. You’ll be helping work with the client to scope out what it is they should be doing by way of digital marketing (across PPC, email marketing, SEO, content marketing, conversion rate optimisation and more), passing new requirements and projects to the delivery team and sticking close to your clients businesses, understanding what’s going on in the world of retail with some really interesting clients across multiple sectors. What skills you'll need Experience as a Senior Account Executive or Account Manager within an ecommerce or digital agency. Excellent client management and relationship building skills. Strong copywriting and content creation skills. A blend of creative, analytical and communication skills will be key. Ability to juggle multiple tasks and operate at the pace needed for a high-growth digital agency. Strong experience across PPC, SEO, and email marketing as well as the online customer journey. Passion for the world of digital, marketing and eCommerce. What you'll get in return for your talents A salary of around £25k is most likely here along with a host of benefits. This is a fast growing, successful agency with exciting ambitions for the next couple of years - a journey you’ll be proud to be part of. It's a fun place to work too, and hopefully an environment where you can work for many years to come. What's next? Please get in touch with Chloe at ADLIB with a CV today to talk through full details.
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Rapidly growing, successful business. Dynamic, start-up culture. Strategic and hands-on Marketing Manager role. Join a global entertainment business based in their Bristol office. You'll be managing a team responsible for creating and delivering innovative, efficient and effective marketing campaigns for exciting events, with a particular focus on paid social campaigns. What you’ll be doing Working closely with the Marketing Director and managing a team of four, you will take charge of planning, implementing and optimising effective marketing campaigns, predominately digital including Facebook Ads. You will be responsible for regular analysis and reporting back on campaign success, including budgets, using these insights to provide recommendations to improve activity. In order to ensure a consistent approach across the business, you’ll partner with other members of the marketing team to integrate content and product messaging when running campaigns, all the while looking for opportunities to automate processes and build scalable marketing infrastructure to promote long-term growth. What experience you’ll need to apply Previous experience at Manager level, confident in managing a small team. Experience managing large budget marketing campaigns. Hands on experience managing Paid Social is a must have. Background in B2C and experience of all aspects of the marketing mix. The ability to respond quickly to changing business needs and timelines. You will be coming from a fast-paced and high-pressure role and you will thrive in this environment. What you’ll get in return for your talents A competitive salary is on offer, which is dependent on experience, alongside the chance to work in a driven, energetic team within a leading business in their field. What's next? Send through your CV and get in touch with Chloe for more information!
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Great opportunities for career progression. Fantastic central Birmingham location. Full training provided to become a Digital Programmatic Specialist . A UK-wide media business is on the lookout for an ambitious grad to join the team on a permanent basis. This is a great opportunity to develop in a specialist discipline which is hugely sought after in the market, and to work for a very established business. What you’ll be doing Full training will be provided. From the first day, you'll be working closely with the rest of the team to learn programmatic trading, and will be provided with all of the tools needed to excel in the role. There will be heaps on the job training and support, as well as client engagement. You'll have the opportunity here to gain certifications which will really enhance your career prospects in digital media. What experience you’ll need to apply for this role An analytical or marketing-based degree (e.g. Marketing, Mathematics, or Economics) A strong interest in digital tech Good data analysis skills What you’ll get in return for your experience As well as great career development opportunities, this company offers great benefits to their employees such as generous holiday entitlement, vouchers, car scheme, and options to purchase more holiday! This company is also a clear advocate for work life balance and they have a reputation for being a great organisation to work for! What’s next? If you’re interested in hearing more, please get in touch with Stacey @ ADLIB on 01179 269 530.
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Fantastic Marketing Executive opportunity. Work across 2 distinct brands. Excellent training and development. This is a great opportunity to join a well-known organisation in Shepton Mallet as their new Marketing Executive. This is such a varied role where you will be involved in all marketing activity, across online and offline channels, working with 2 distinct consumer brands and helping drive the business forward through their next period of growth. What you'll be doing There isn't much you won't be doing! Working within a collaborative and fast paced environment you’ll be ready to roll up your sleeves and make an impact from day one. You will produce content for internal and external communications, ensuring an integrated and multichannel approach. Your engaging content will be pushed out across social platforms, uploaded on to company websites where you will get hands on experience with the CMS, and you will assist in creating consumer and trade newsletters. You will help manage events and trade shows, help produce collateral/marketing materials, engage in PR activity and will assist with wider marketing and administrative activities. What experience you'll need to apply Some previous experience within a broad marketing role. Ideally degree educated or hold a professional qualification such as CIM. Excellent written and verbal communication skills. Ideally experience with Microsoft Office and the Adobe suite inc InDesign. Ability to work under pressure and multi task. A passion for marketing and a desire to learn and develop. The flexibility to work occasional evenings and weekends when required. What you'll get in return for your talents Here is such a great chance to really develop your marketing career. You will have a great mentor, in house training and development, a highly diverse role and great brands to shout about. There is a salary of up to £25k (DOE) on offer and good benefits. What’s next? What are you waiting for? Apply online now or contact Chloe (01179 269530) for more information.
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Long-standing Luxury Brand. Competitive Pay and Benefits Package. Warm Culture with Family Feel A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions! What you'll be doing This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place. You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. Your role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience. This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights. What experience you'll need to apply for the role Google Analytics / Adobe / IBM analytics experience. Solid A/B – MV Testing experience. Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered. Excellent stakeholder management skills. Online luxury/fashion/retail experience is a huge plus. Strong Excel skills are advantageous. What you'll get in return for your experience You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application. What's next? Get in touch with Marlie on 01179 269 530 for more information!
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Play a key part in this team of multi-brand distributors. Own the eCommerce offering for a very exciting lifestyle brand. Combination of strategic planning and hands-on work. This is a unique opportunity to join a specialist distribution agency with an amazing portfolio of brands under their belt. Your focus will be taking ownership of one fashion brand in particular and driving their eCommerce site forward.What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You'll look to assess areas for improvement (using analytical data on site performance) across trading, customer acquisition, conversion and retention, and drive these changes to promote growth.One day you could be focusing on eCommerce trading strategy (is the product content optimised, is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with the overarching marketing strategy. Or you might find yourself working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI.You'll work at pace and relish the opportunity to work on the full customer journey for a really exciting lifestyle brand that’s really going places. As the role evolves and the business continues to grow you’ll be presented with the opportunity to grow a team around you.What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with exciting brands. Familiar with Shopify, KLARNA & Amazon Pay point would be ideal. Excellent interpersonal skills to manage partners and work closely with colleagues. Interest in lifestyle / fashion brands would be great. What you'll get in return for your talentsThere is a competitive salary on offer, dependent on experience, as well as the opportunity to join a unique business within an excellent environment where you’ll have the chance to really develop and grow your skillset.What's next?Get in touch with Hannah to hear the finer details on this one.
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Respected retailer with Global reach. Opportunity to lead and develop a team. People-first culture. This is a fantastic opportunity for a Retention Manager to take a leading role within a global organisation. The brand has a rich heritage coupled with an innovative digital marketing strategy, and you’ll get to manage a high-performing team to deliver retention activities that drive eCommerce sales. What you’ll be doing As the Retention and Loyalty Marketing Manager it will be down to you to drive strategic retention activities to deliver sales for the European eCommerce channel.You will have a passion for leading teams and getting results as you will be responsible for managing teams covering email marketing, display channels and data insights. You will be managing successful delivery of customer retention to hit commercial sales targets, as well as performing customer segmentation analysis, profiling and reporting to shape future personalisation plans. What experience you’ll need to apply Extensive knowledge of customer retention and loyalty strategies. Proven evidence of driving performance and growth across digital channels. Previous experience managing large budgets. Ability to motivate and manager a team. Experience with CRM Database systems. Strong relationship-building and influencing skills. Experience within an eCommerce environment is highly desirable. What you’ll get in return for your experience As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare and company products. What's next? Send through your CV and get in touch with Rina for more information!
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Socially Ethical Challenger Brand. Digital Acquisition/Retention Role. Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Digital Marketing Executive. As an experienced Digital Marketer, you will run customer acquisition and retention campaigns across a range of digital channels. There is a large team in place, and you will have plenty of opportunities to train, develop, and progress within this excellent employer and brand. What you'll be doing You will have an overall focus on acquiring and retaining personal customers through all digital channels by developing and delivering effective digital marketing campaigns. You will use your skills to drive traffic to the website, monitor the customer journey, track conversion rates and will look at any improvements to the website. Using your skills across a variety of digital channels such as Paid Search, PPC, SEO, Email and Social Media, you will execute campaigns, monitor performance and return on investment (ROI) and make recommendations to improve results. You will help manage the social media accounts and strategy, raising brand awareness and managing brand and product campaigns. There will also be a requirement to create landing pages, use email templates and platforms, and utilise analytics such as Google Analytics for reporting on campaign results. What experience you'll need to apply Strong digital campaign experience Ideally knowledge and some experience across PPC, SEO, Email and Social Media Previous experience managing a website and CMS Reporting ability through various analytics tools such as Google Analytics Strong communication and stakeholder management skills Good experience of managing an email platform Some experience with Adobe Photoshop would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a specialist Digital Marketing role and have some acquisition/retention experience then apply now, or contact Chris (01179 269530) for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Outlaw
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.
