CRM, Marketing Automation & Direct Marketing jobs and careers

Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM & Marketing Automation tools available, most commonly seen for CRM are Microsoft Dynamics, Salesforce and Hubspot. For Marketing Automation there are: Marketo, Eloqua, Hubspot, and many more.  There are many bespoke programs that allow you to store, manage and interact with your customers data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.

Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.

Why consider a career in Marketing Automation, Direct Marketing or CRM?

A career within any of these fields relies on more than just writing and oral communication. It’s about creating better customer journeys and triggering the right response, at the right time, to allow customers to buy your product/ service, and to remain engaged a brand. Through careful understanding of data & trends, you will understand more accurately what customers likes & dislikes. This creates more personalised and relevant customer experiences, which gets better results, a greater ROI, and an increase in sales.

If you genuinely enjoy working with numbers, data and consider yourself to be an analytical person, a career in Marketing automation, CRM & Direct marketing is highly rewarding as you’ll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.

What does a career or job in direct marketing or CRM entail?

Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.

There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.

What are typical CRM, Marketing Automation & Direct Marketing job titles?

  • Marketing Automation Specialist
  • Direct Marketing Executive
  • CRM Specialist
  • Marketing Automation Manager
  • Marketing Automation Executive
  • CRM Executive
  • Direct Marketing Specialist
  • Direct Marketing Assistant
  • Direct Marketing Associate

CRM, Marketing Automation & Direct Marketing career progression example

  • Head of Marketing Automation
  • Marketing automation Lead
  • Direct Marketing Manager
  • Senior Marketing Specialist
  • Subscriptions Manager
  • Campaign Manager
  • CRM / eCRM Manager

What is the average salary for CRM, Marketing Automation & Direct Marketing jobs?

At an entry level, direct marketing / CRM professionals on average will be earning between £22k-£32k. At mid-level, you’d be looking to earn £35k-£50k and Seniors would be looking to earn £55k+.

Is it right for me? The skills it takes…

To work in Marketing Automation, CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.

What qualifications do you need for a job in CRM, Marketing Automation & Direct Marketing ?

Typically, those who work within Marketing Automation, CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.

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