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CRM, Marketing Automation & Direct Marketing jobs and careers

Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM & Marketing Automation tools available, most commonly seen for CRM are Microsoft Dynamics, Salesforce and Hubspot. For Marketing Automation there are: Marketo, Eloqua, Hubspot, and many more.  There are many bespoke programs that allow you to store, manage and interact with your customers data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales. 

Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.

Why consider a career in Marketing Automation, Direct Marketing or CRM?

A career within any of these fields relies on more than just writing and oral communication. It’s about creating better customer journeys and triggering the right response, at the right time, to allow customers to buy your product/ service, and to remain engaged a brand. Through careful understanding of data & trends, you will understand more accurately what customers likes & dislikes. This creates more personalised and relevant customer experiences, which gets better results, a greater ROI, and an increase in sales.
If you genuinely enjoy working with numbers, data and consider yourself to be an analytical person, a career in Marketing automation, CRM & Direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.

What a career or job in direct marketing or CRM may entail…

Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.

Typical CRM, Marketing Automation & Direct Marketing role titles include

  • Marketing Automation Specialist
  • Direct Marketing Executive
  • CRM Specialist
  • Marketing Automation Manager
  • Marketing Automation Executive
  • CRM Executive
  • Direct Marketing Specialist
  • Direct Marketing Assistant
  • Direct Marketing Associate

CRM, Marketing Automation & Direct Marketing career progression example

  • Head of Marketing Automation
  • Marketing automation Lead
  • Direct Marketing Manager
  • Senior Marketing Specialist
  • Subscriptions Manager
  • Campaign Manager
  • CRM / eCRM Manager

CRM, Marketing Automation & Direct Marketing salary Benchmarks

At an entry level, direct marketing / CRM professionals on average will be earning between £22k-£32k. At mid-level, you’d be looking to earn £35k-£50k and Seniors would be looking to earn £55k+.

Is it right for me? The skills it takes...

To work in Marketing Automation, CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.

What qualifications does it take?

Typically, those who work within Marketing Automation, CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.


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  • 28th Jun

    Senior Paid Media Executive

    — Industry Leading Solutions Provider

    Bristol/Hybrid, UK
    ●      Fantastic opportunity for rapid career growth.●      Competitive salary up to £38k DOE and OTE benefits.●      Work for a company that is sustainable and purpose-driven.We’re looking for an experienced Senior Paid Media Executive to join an established and innovative solutions provider in Bristol. This is the ideal opportunity for a talented Senior Paid Media Executive with a Digital Marketing background to play an important role in generating more sales through driving traffic and boosting brand awareness. What you’ll be doingThe Senior Paid Media Executive will: Report to the Marketing Director Be responsible for the Paid Media marketing strategy and its implementation Liaise with stakeholders to support marketing requests Use tracking and A/B testing tools to optimise campaign performance Create weekly and monthly reports What experience you’ll need to apply Relevant experience in paid media to plan and implement campaigns B2B marketing experience is essential Hands-on experience using Google Analytics and other tracking tools Ability to work with Microsoft Excel data Knowledge of CRM and automation processes What you’ll get in return for your experience This is a great role offering a salary of up to £38k depending on experience, flexible working with hybrid options flexi-hours, OTE options, flexible holiday allowance, enhanced maternity paternity pay, paid volunteer days and the opportunity to work for a brand that provides insight for sustainable and purpose-driven solutions.What's next?If you’re an experienced Senior Paid Media Executive and are interested in finding out more, then click to apply now or contact Andi.
  • 27th Jun

    Global CRM Manager

    — Rapidly Growing Retail Brand

    Bristol/Hybrid, UK
    Up to £65k DOE
    ●      Exciting growth period for career progression.●      Competitive salary up to £65K plus bonus and benefits.●      Flexible working available with hybrid options.We’re looking for an experienced Global CRM Manager to join a sustainable retail brand at an exciting time of new growth. This is the ideal opportunity for a talented Global CRM Manager with a background in Digital Marketing to play an important role by providing email marketing strategy to streamline marketing processes.What you’ll be doingThe Global CRM Manager will: Oversee the customer-centric approach for CRM strategy Be hands-on to build engaging campaigns that drive traffic and sales Utilise CRM tools such as email automation, A/B testing and tracking results Analyst data to create reports on email campaign performance Identify new channels for retaining customers   What experience you’ll need to apply A proven track record working as a CRM / Email Marketing Specialist who can build and optimise email campaigns B2C marketing experience is essential   Extensive knowledge of using CRMs to achieve higher deliverability and results Ability to analyse data to create reports and make changes where necessary Experience using eCRM platforms such as Klaviyo and Bronto / Dotdigital is a bonus What you’ll get in return for your experience This is a great role offering a salary of up to £65k depending on experience, flexible working with hybrid options, an annual bonus, a fantastic work environment with a lovely office space and the opportunity to work for a brand that prides itself in being sustainable.What's next?If you’re an experienced Global CRM Manager and are interested in finding out more, then click to apply now or contact Andi.
  • 23rd Jun

    Senior Marketing Executive

    — Join enable - a new breed of recruiter

    Bristol, UK
    Play a key role in driving the enable brand forward.   Join an entrepreneurial team with flat hierarchy and leadership. Be a part of something big. Marketing role with autonomy, progression and mentors on hand. It’s all grow here, so we are looking for another pair of hands within our Marketing team to plan and deliver all marketing activities, to spread the word about enable through a range of channels including expanding enable’s social media presence and following. We are an energetic bunch and our activities and social media profiles are set to reflect that.  At enable, we build exceptional Sales, Accounting & Finance, HR, People & Culture and Operations & Support teams for innovative businesses who believe people are their greatest asset. We support and enable each other to succeed. We want you to bring your true self, your ambitions, your interests; we want you to make it your own. We’re a million miles from your stereotypical recruitment business and offer. What you’ll be doing  Simply put, you’ll play a lead role in solidly establishing the enable brand. You will be reaching candidates as well as clients across all our sectors with a mix of specifically tailored campaigns, initiatives, approaches and messages.  Initially, your primary focus will be… As a natural storyteller, you’ll write and design blogs and posts – all sorts of content. This could be in the format of copy, images, videos, podcasts, voice recordings – all formats that you could think of that can be shared on Social Media or on a blog. Each is strategically and specifically tailored and placed to reach the right audience with the right message at the right time. To share all of the above, you’ll be spending time on LinkedIn, Facebook, Instagram, Tik Tok, Youtube, Twitter and any other Social Media channel worth adding to the mix. You’ll map out and schedule some content using Buffer strategically.  You’ll build follower numbers, engaging, not broadcasting. Community management, monitoring, listening, measuring, evaluating and reporting on key metrics are part of this role, to evolve the strategy and campaigns based on stats and data.  This role is all about getting involved, showing initiative, seeing opportunities, trying new social media features and knowing about all the latest hashtags and what’s trending. This will quickly expand to a range of projects including SEO, surveys, newsletters, targeted messaging on our CRM, managing event attendances and presentations as well as guest blogging whilst constantly staying ahead of the curve through research and trend spotting. What we are looking for Previous experience within a Marketing role in an agency environment or client side.  You are a natural storyteller and writer and are able to adapt your tone of voice and messaging depending on what audience and also what platform you are writing for. Experience managing social media profiles and communities and a true passion for social media. You are strategic in your approach, being able to stay true and don’t get lost in comparing, lots of input and many perspectives. You understand the different purposes of different channels and how content purposes, formats, messaging and styles differ between different platforms. You are hungry to learn, to get involved, and to get started with writing blogs, creating posts, videos and taking pics.  You are driven, authentic, entrepreneurial in your thinking, full of ideas and bring a load of energy. Attention to detail, accuracy and being organized are a given for you. Adobe Creative Suite (InDesign, Photoshop, After Effects) skills are a plus, a creative eye is a must. Video editing skills would be a huge bonus, as video production will become a key aspect of this position. Beyond that, you like to work collaboratively in an autonomous way and are not afraid to ask questions if unsure. You’ll be entrepreneurial in your thinking, bring a natural sense of urgency and intrinsic motivation and take immense pride in your work. What you’ll get in return for your talents   Expect an entrepreneurial environment, a salary in line with your experience and previous success, 27.5 days holiday (plus bank holidays), health scheme, cycle to work, tech scheme, parking and public transport loan, seriously nice offices, ping pong, monthly and team rewards, summer and Xmas parties, end of month and quarter events and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Apply now with your CV, including links to your social media profiles as well as some example blogs or posts that you have written, designed and/ or filmed.
  • 23rd Jun

    Paid Media Executive / Senior Paid Media Executive

    — Specialist Full-Service Agency

    Bristol/Remote, UK
    Up to £30k DOE
    ●      Work on a range of B2B and eCommerce clients. ●      Opportunity for rapid career progression. ●      Flexible working hours and fully remote. We’re looking for an experienced Paid Media Executive / Senior Paid Media Executive to join an established, digital marketing agency in Bristol that is currently operating remotely. This is the ideal opportunity for a talented Paid Media Executive / Senior Paid Media Executive with either a Digital Marketing or eCommerce background to play an important role in helping some exciting B2B and eCommerce brands generate more sales.  What you’ll be doing The Paid Media Executive / Senior Paid Media Executive Executive will: Report to the Head of PPC and the Paid Social Manager Be responsible for the Google Ads and Paid Social strategy and its implementation with the support of the team Conduct A/B testing and multivariate testing to ensure the best campaign procedures are being used Report on campaign performance and make changes where necessary Attend client meetings and propose campaign strategies What experience you’ll need to apply At least 1 year of experience using Google Ads Comfortable analysing and reporting campaigns on Google Analytics to adapt if needed Highly organised with the ability to prioritise and manage your workload A strong work ethic to learn and develop B2B and eCommerce experience is a bonus What you’ll get in return for your experience  This is a great role based in Bristol but operating on a fully remote basis offering a salary of £20-30k depending on experience. There is flexible working with flexi-hours, amazing training opportunities for career rapid development and the opportunity to work on a wide range of big-name clients. What's next? If you’re an experienced Paid Media Executive / Senior Paid Media Executive and are interested in finding out more, then click to apply now or contact Andi.            
  • 22nd Jun

    Performance Marketing Manager

    — Leading streetwear distribution agency

    Bristol, UK
    £35,000 - £40,000
    Join an established business through a period of growth. Work with a portfolio of industry leading brands. Awesome offices and benefits. We are excited to be working with Out of Step, one of the UKs leading distribution agencies of apparel & lifestyle products for brands such as Afends, HUF & PolerStuff, who provide a full-service programme of DTC eComm, Sales & Marketing. We are seeking an experienced Performance Marketing Manager to play a key part in supporting the overall development and ongoing optimisation of the online stores. What you’ll be doing Working within their established team you will be responsible for managing the digital marketing channels across our portfolio of DTC brands, building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. Your tasks will be varied and ever changing between organic and paid search to digital content implementation, data & analytics, so the ability to adapt will be a working condition you thrive on. Reporting to the Head of Ecommerce you will display a solid and up to date understanding of online retail, and keen interest for Lifestyle & Fashion Brands. What skills you’ll need to apply Proven track record in a performance marketing or similar digital marketing role An understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty with the implementation Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Shopify, Google Analytics and email automation platforms Excellent organisational skills and attention to detail Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals An interest in apparel & lifestyle products – ideally skate/streetwear What you’ll get in return for your experience This role is offering a salary of up to £40k, hybrid working with free on-site parking, a monthly clothing allowance, 28 Days Holiday Plus 6 paid annual admin days, pension and an employee discount. What’s next? Please submit your CV to Josh for more info and to be considered!
  • 22nd Jun

    Marketing Manager

    — Tech Innovation Business. B Corp pending.

    Bath / Hybrid, UK
    Circa £40k depending on experience
    Marketing Manager for a really exciting Tech business. Circa £40k (negotiable for the right person) benefits. 12-month FTC initially but a permanent role is quite likely. An amazing opportunity for an experienced Marketing Manager to join an exciting, purpose-driven Tech innovation business in Bath. This is a 12-month FTC to cover maternity but it’s quite likely you’ll be able to carve out a permanent opportunity for yourself. The company has doubled in size since 2020, from 27 to 52, and plans to grow to 75-100 in the next year or so, and they’ve just invested in HubSpot. There’s a lot to get stuck into and the marketing team will continue to grow. As well as being recognised as a great place to work, they’re super flexible. This role could be either a 4-day-per-week opportunity or a 5-day-per-week role. They have amazing offices in Bath, with a hybrid setup. Their office is a great place to work but they are super flexible. They care about people and the planet too. Their B Corp status is pending. What you’ll be doing This is a B2B Marketing Manager role using HubSpot. Training on HubSpot will be available and it’s a fairly new tool for the team so you’ll be joining at the beginning. If you’ve had some previous experience with HubSpot, this would be a huge advantage. The Marketing Manager will report to a CMO and you’ll act as day-to-day marketing lead for the business. You’ll be responsible for: Planning and building marketing programs from start to finish across campaigns, sponsored content, video, and blog series. Researching, capturing, and putting together case studies in collaboration with project teams, which you’ll bring to life across the website, social media, at events, and print. Day-to-day interaction with a Social Media agency, planning a month in advance, and making sure new news is covered. Managing awards applications and other campaigns with lots of moving parts. Taking the lead on content and campaigns and working with an in-house team as well as the agency to create engaging content and generate leads. Setting up and marketing events. Working closely with the CMO to further develop the brand and marketing strategy. What experience you’ll need to apply Ideally, you’ll be B2B Marketing Manager with previous experience in the Tech / SaaS / innovation space but there is a bit of room for flexibility on this if you tick the other boxes HubSpot experience would be ideal, or a similar tool, but training can be offered. Must be an excellent human-being who is value-aligned, a great communicator and relationship building, and somebody who really wants to make a positive different and move things forward. String content, Social Media and digital campaign experience is a must. Able to analyse traffic/trends and advise on website content / landing pages to improve SEO. What you’ll get in return for your talents This is a great role offering a competitive salary in the region of £40k depending on experience and level, possible wiggle room for a more experienced candidate. Other benefits include: Unlimited holiday! Life insurance Income protection Cycle scheme Gym scheme Tech scheme Workplace nursery team Borrow my doggy! 5% company pension contribution, 2% employee A great office with flexible/hybrid working. Happy to do 4 days a week or full time 5 days a week What's next? If you’re an experienced Marketing Manager and like the sound of this role, then click to apply now!
  • 21st Jun

    Content Marketing Manager

    — Ambitious FinTech

    Bristol/ hybrid, UK
    An exciting and growing employer  Managerial role with a route to further progression. This role can be mainly remote with at least one day being office based in central Bristol. A fantastic opportunity became available for an experienced Content Lead/ Content Manager to join a Bristol based fintech scale up with great ambitions.   What you’ll be doing The successful candidate will report into the Head of Marketing and they will manage a team of four (mix of Graphic Designers and Copywriters). The purpose of the role is to take ownership of all externally facing content with an emphasis on new products. The successful postholder will be in charge of the content strategy across copy, graphics, animation, video and more. Whilst the role will be mainly strategic, there will be moments where a “hands on” approach will be required predominantly when it comes to copywriting. It’ll be crucial to possess a natural creative flair and ability to story tell, putting ideas into concepts and translating them into engaging outputs.  Naturally it’ll be crucial to make sure that all pieces of content are matching the agreed brand guidelines and are in line with industry regulations.  What experience you’ll need to apply For this role we could consider candidates from broad marketing and communications background who are passionate about content, creative professionals, agency side studio managers or pure content specialists. Team management experience is essential, ideally of at least three team members. Experience in implementing a successful content strategy.  Natural creative flair and storytelling ability. Excellent copywriting skills. Willingness to work in a fast paced environment.  Sector specific experience is advantageous.  What you’ll get in return for your experience A salary of £40-50k + benefits. What next? Please apply now or get in touch with Ania for more info. 
  • 21st Jun

    Campaign Marketing Executive

    — Next step in your career

    Bristol, UK
    £28,000 - £32,000 bonus
    Providing equal accessibility for people with disabilities Competitive salary up to £32K plus bonus and benefits Flexible working available/ excellent career progression/ ethical brand We’re looking for an experienced Campaign Marketing Executive to join an established, ethical organisation, that helps support accessibility for individuals with disabilities. The Campaign Marketing executive will focus on using channels such as email marketing, social media and more   What you’ll be doing? As a Digital Campaign Executive, you will be part of a team that works in partnership with other teams to deliver great products, services, and communications to drive engagement across our platforms and services. Working closely with your teammates, stakeholders, and third-party agencies, you will manage a schedule of email campaigns and activities to drive consistent and engaged usage and buying across our customer groups, through highly targeted campaigns for our digital products and services. You’ll spend time with stakeholders around the business to gain an in-depth understanding of each customer group and their needs, and work in partnership with the telephone teams to deliver joined-up marketing and sales campaigns to address them.   You’ll get insight into customer campaign activity via Google Analytics and other data sources and use that knowledge to develop compelling, targeted marketing journeys and campaigns that drive increased engagement and sustained buying. At the end of each campaign or project, you will present the outcomes of the campaigns, review the effectiveness of each element, and the campaign overall and use that knowledge to inform future activity What experience you’ll need to apply? Demonstrable experience in using email marketing tools, ideally SFMC as part of your marketing career to date Successful track record in activating and optimising data driven campaigns (Conversion rate optimising and/or multi-variant testing experience a bonus) Experience of Google Analytics. Very strong numerical and analytical skills, focused on positive commercial outcomes Experience presenting to/working with stakeholders across the business Excellent organisational skills to be able to prioritise and plan own workload and manage several projects simultaneously What you’ll get in return for your experience  This great role offers a competitive salary - up to £32k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression, bonus and more. Flexible working What's next? If you’re an experienced campaigns executive and are interested in finding out more, then click to apply now or contact Dom
  • 21st Jun

    eCommerce Trading Executive

    — Independent Chocolate Company

    Dorset, UK
    £35,000 - £40,000
    Family run company with award winning products. Join a company who cares about their environmental impact. Opportunity to taste plenty of chocolate. We are proud to be working with Chococo, an independent artisan chocolate brand who are single-minded in their mission to tantalise your taste buds, in their search for a talented eCommerce Trading Executive. This is a great opportunity to join a company who is approaching their 20th birthday at their chocolate HQ and help take the company to their next phase of growth. What you’ll be doing Working within the marketing team, you will help develop campaigns and strategies to grow the customer base, improve online performance and drive revenue.  You will be responsible for implementing these as day-to-day trading initiatives and activities on the website. From uploading and maintaining products and pages, to executing and monitoring promotional plans across the website, we are looking for someone who is passionate about all things eCommerce and has trading experience to maximise the website's potential. You will work closely with the new product team to create effective processes when launching seasonal products and work with the in-house designer to improve content complying with brand guidelines. A key part of the role is also understanding and feeding back website performance. Using analytics tools, you will monitor the performance of all key elements of the website, in order to understand the successes and make changes where needed and provide regular reports and sales analysis to the company directors and Marketing Manager. What skills you’ll need to apply   Proven experience of managing ecommerce content and driving sales growth in a similar role Practical experience of SEO Working knowledge of Google Analytics and being able to produce reports Strong analytical skills to drive decision making Good attention to detail Effective communication skills and ability to work as part of a team Commercial experience ideally within FMCG   What you’ll get in return for your experience This role is offering a salary up to £40k, hybrid working with free on-site parking, free refreshments and the opportunity to taste plenty of chocolate. You will be joining an experienced team so there will be constant career development and as the team/company grows then there will be plenty of opportunity for progression. What’s next? Please submit your CV to Josh for more info and to be considered!    
  • 21st Jun

    Creative Strategist

    — Inspiring Design Agency

    London, UK
    £50k - £60k
    Creative Brand Strategist / Planner. £50k - £60k depending on experience. Join a thriving design and communications agency in East London and work with some of the best in the industry. An amazing opportunity for an experienced Brand Strategist, Senior Strategist / Planner or strategic Conceptual Writer to join a growing Brand Communications agency with a seriously impressive client portfolio. The ideal candidate will have a mix of brand strategy and broader integrated marketing knowledge, as well as the ability to innovate and think creatively. What you’ll be doing You'll work with the Creative Strategic Director to plan, form, and articulate creative ideas for integrated client campaigns. The Strategist or Senior Strategist / Planner will get stuck into a broad range of briefs for clients across a variety of industry sectors, including FMCG, beauty, and lifestyle. You will need to apply your expert knowledge of brand, marketing, digital, and social media strategy and planning at a level where you are able to correctly challenge clients and the rest of the agency team, in order to deliver the best outcomes for everybody. What experience you’ll need to apply Experience working as a Marketing Strategist or Senior Strategist, Brand and Marketing Planner, Social Media Strategist, or similar Marketing role. You may also be a Conceptual Writer who’s been heavily involved in strategy and is looking to specialise. The ideal candidate will understand brand strategy and broader integrated marketing, with a strong understanding of Social Media and Content. You will ideally be a strong writer, able to formulate your ideas in beautiful and appealing ways.  What you’ll get in return for your talents This is a great role offering a competitive salary. In the region of £50k - £60k basic depending on experience and level, though we would also love to hear from you if you’re a bright thinker with less experience. The opportunity to join a successful and growing design and communications agency in a massively formative role, working with household name brands. Flexible working policy – x2 days in the office, x3 days at home. What's next?If you’re an experienced Brand, Marketing, or Social Media Strategist or Strategic, Conceptual Writer, then click to apply now!

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Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.


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