Contract Delivery Manager
Technology, Marketing & Agency, User Experience & Design
View profileCustomer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM & Marketing Automation tools available, most commonly seen for CRM are Microsoft Dynamics, Salesforce and Hubspot. For Marketing Automation there are: Marketo, Eloqua, Hubspot, Customer.io and many more. There are many bespoke programs that allow you to store, manage and interact with your customers data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
Why consider a career in Marketing Automation, Direct Marketing or CRM?
A career within any of these fields relies on more than just writing and oral communication. It’s about creating better customer journeys and triggering the right response, at the right time, to allow customers to buy your product/ service, and to remain engaged a brand. Through careful understanding of data & trends, you will understand more accurately what customers likes & dislikes. This creates more personalised and relevant customer experiences, which gets better results, a greater ROI, and an increase in sales.
If you genuinely enjoy working with numbers, data and consider yourself to be an analytical person, a career in Marketing automation, CRM & Direct marketing is highly rewarding as you’ll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
What does a career or job in direct marketing or CRM entail?
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.
What are typical CRM, Marketing Automation & Direct Marketing job titles?
CRM, Marketing Automation & Direct Marketing career progression example
What is the average salary for CRM, Marketing Automation & Direct Marketing jobs?
We’ve outlined the latest salary benchmarks for CRM, Marketing Automation & Direct Marketing roles in the guides below:
B2B Marketing Salary Guide – South West
Is it right for me? The skills it takes…
To work in Marketing Automation, CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
What qualifications do you need for a job in CRM, Marketing Automation & Direct Marketing ?
Typically, those who work within Marketing Automation, CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.
Senior Appointments & Strategic Growth | Agency & In-house Marketing
View profileWe connect ambitious organisations with their greatest assets, equally ambitious talent.
Join an exciting Education-Tech business and shape their content as they continue expand.
Perfect for somebody who is creative, strategic and enjoys hands on execution too.
Full details
28th Nov
By integrating CUPP’s brand and values with our extensive reach and strategic ad placements, we attracted over 100 applications through our co-branded adverts. Our comprehensive campaign yielded a long list of quality candidates who not only possessed the necessary skills and sector experience but were also familiar with and enthusiastic about CUPP.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
ADLIB have really gotten to know us over the years, truly understanding our business, mission and values. They’re our trusted partner and go to for hiring insight. Not only are they perfectly aligned with our B Corp values and understand how to run an inclusive process, but their track record is second to none. We knew we could trust them to find the very best candidates and to ensure the candidates in process had an excellent experience. It was especially helpful to receive their guidance when shaping the job description and title for the role. Forget using Exec Search firms, ADLIB is the one!
It’s been like night and day working with ADLIB. Really impressed with how great the candidates have been, and how the team have been so responsive and totally on the ball. What a bunch of great people!
By choosing ADLIB as their Outsourced Recruitment Partner, TFSL ensured a timely and effective solution to their recruitment needs, securing a highly capable Marketing Manager in less than a month.
Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.
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We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.
VIEW & DOWNLOAD
We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.
VIEW & DOWNLOAD
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