Contract Delivery Manager
Technology, Marketing & Agency, User Experience & Design
View profileA career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, many people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector. You may choose to work in-house for an organisation with a marketing function, or for a marketing agency.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue-chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What does a career or job in Marketing actually entail?
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
More broadly speaking, your role may be to develop branding, manage offline channels, produce marketing collateral, events management, public relations, direct mail, or retail strategy. You could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications whether that’s via online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move into management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
What are typical Marketing job titles?
What is the average Salary for a job in Marketing?
We’ve outlined the latest salary benchmarks for Marketing roles in the guides below:
Digital Marketing Salary Guide – South West
Digital Marketing Salary guide – London & South East
B2B In-House Marketing Salary Guide – South West
B2B In-House Marketing Salary Guide – London & South East
Is it right for me? The skills it takes…
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications do you need for a job in Marketing?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Explore the typical Marketing career path, including typical salary, job description and skills required.
Marketing Assistant
£18k – £24k
Supports marketing teams by coordinating campaigns, maintaining databases, producing reports, and helping with social media, email, and event logistics.
Marketing Executive
£24k – £30k
Executes day-to-day marketing activities, including content creation, social media, email campaigns, and reporting.
Senior Marketing Executive
£30k – £35k
Takes ownership of small to medium-sized campaigns, supports planning and delivery, mentors junior execs, and helps measure performance and ROI across channels.
Marketing Manager
£35k – £50k
Plans and delivers marketing strategy across channels, manages junior staff or agencies, and reports on campaign performance and ROI.
Senior Marketing Manager
£50k – £60k
Oversees high-level marketing strategy, leads multiple workstreams or teams, and works closely with commercial, product, and leadership functions to align marketing with business goals.
Content Marketing Manager
£38k – £55k
Develops and manages content strategies across web, blogs, guides, whitepapers, and video. Aligns content with SEO, brand, and conversion goals.
CRM Manager
£40k – £55k
Manages customer relationship platforms and builds email journeys, segmentation strategies, and lifecycle campaigns to retain and grow the customer base.
Social Media Manager
£32k – £45k
Creates and manages content for social media channels, builds community engagement, and monitors performance across platforms.
Campaign Manager
£35k – £50k
Oversees planning, execution, and optimisation of marketing campaigns across channels to meet awareness or lead generation targets.
PR Manager
£38k – £55k
Manages press, media relations, and reputation-building efforts including press releases, media outreach, and crisis communications.
Brand Manager
£45k – £65k
Owns the brand’s visual identity and messaging, ensuring consistency across all touchpoints and helping shape customer perception.
Head of Marketing
£60k – £75k
Leads the entire marketing function, shaping the overall strategy, managing teams, owning the budget, and driving marketing impact at a business-wide level.
Marketing Director
£75k – £100k
Sets vision and direction for the entire marketing department, leads senior-level stakeholders, oversees brand and growth strategy, and ensures marketing delivers measurable value to the business.
Chief Marketing Officer (CMO)
£85k – £120k+
Owns the overall marketing and brand vision at the board level. Responsible for aligning marketing with business objectives, revenue generation, market leadership, and culture.
Senior Appointments & Strategic Growth | Agency & In-house Marketing
View profileWe connect ambitious organisations with their greatest assets, equally ambitious talent.
Shape the product marketing function.
Hybrid working model and great benefits.
Full details
17th Jul
By choosing ADLIB as their Outsourced Recruitment Partner, TFSL ensured a timely and effective solution to their recruitment needs, securing a highly capable Marketing Manager in less than a month.
Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
ADLIB have really gotten to know us over the years, truly understanding our business, mission and values. They’re our trusted partner and go to for hiring insight. Not only are they perfectly aligned with our B Corp values and understand how to run an inclusive process, but their track record is second to none. We knew we could trust them to find the very best candidates and to ensure the candidates in process had an excellent experience. It was especially helpful to receive their guidance when shaping the job description and title for the role. Forget using Exec Search firms, ADLIB is the one!
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
As a trusted recruitment partner, ADLIB worked closely with us to successfully hire a VOD Content and Channel Manager. We appreciated ADLIB taking the time to meet with the role holder to help source candidates - with the right transferable skills, and to fully understand the role requirements for this maternity cover position.
It’s been like night and day working with ADLIB. Really impressed with how great the candidates have been, and how the team have been so responsive and totally on the ball. What a bunch of great people!
By partnering with ADLIB as their outsourced recruitment partner, TIP successfully hired their new Head of Digital Marketing within the desired timeframe- saving significant time and resources on CV screening and recruitment administration.
By integrating CUPP’s brand and values with our extensive reach and strategic ad placements, we attracted over 100 applications through our co-branded adverts. Our comprehensive campaign yielded a long list of quality candidates who not only possessed the necessary skills and sector experience but were also familiar with and enthusiastic about CUPP.
We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.
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We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.
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We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.
VIEW & DOWNLOAD
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