Marketing jobs and careers

A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, many people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector. You may choose to work in-house for an organisation with a marketing function, or for a marketing agency.

Why consider a career in Marketing?

This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue-chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.

Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.

What does a career or job in Marketing actually entail?

There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.

More broadly speaking, your role may be to develop branding, manage offline channels, produce marketing collateral, events management, public relations, direct mail, or retail strategy. You could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications whether that’s via online and offline channels.

As your career progresses, you may choose to specialise in a particular discipline, or you could want to move into management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.

What are typical Marketing job titles?

  • Marketing Coordinator / Assistant
  • Marketing Executive
  • Marketing Manager
  • Marketing Communications Manager
  • PR Manager
  • Internal Communications / Employee Engagement Manager
  • Brand Manager
  • Campaign Manager
  • Digital Marketing Manager
  • CRM Manager
  • Direct Marketing Manager
  • Social Media Manager
  • Content Marketing Manager
  • Strategic Marketing Manager

What does Marketing career progression look like? 

  • Marketing Assistant
  • Marketing Executive
  • Marketing Manager
  • Senior Marketing Manager
  • Head of Marketing
  • Marketing Director
  • Chief Marketing Officer

What is the average Salary for a job in Marketing?

Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.

Is it right for me? The skills it takes…

Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.

Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!

What qualifications do you need for a job in Marketing?

Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.

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Our latest Marketing & Agency jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

eCommerce Manager

  • Dorset
  • Permanent
  • £35,000 - £40,000

Full details

Established leading retailer

New role into the business due to growth.

Opportunity to build your own team.

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17th Jun

Digital Marketing Manager

  • Herefordshire
  • Permanent
  • £35-45k

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Join a growing Marketing Agency

Work with some lovely B2C brands

Hybrid working - 2-3 days p/week or more if you'd prefer

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14th Jun

Director of Creative Content

  • Bristol hybrid
  • Permanent
  • Upto £70k

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Content Agency

Lead an experienced team of Designers and Editors. 

Join an in-house agency with a great culture and flat structure.

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12th Jun

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Salary guides:

  • -
    B2B Marketing Salary Guide South West

    We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.

  • -
    B2C In-House Marketing Salary Guide London & SE

    We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.

  • -
    B2C In-House Marketing Salary Guide South West

    We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.

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