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Marketing jobs and careers

A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, many people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector. You may choose to work in-house for an organisation with a marketing function, or for a marketing agency.
 

Why consider a career in Marketing?

This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue-chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns. 
 
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time. 
 

What a career or job in Marketing may entail… 

There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc. 
 
More broadly speaking, your role may be to develop branding, manage offline channels, produce marketing collateral, events management, public relations, direct mail, or retail strategy. You could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications whether that’s via online and offline channels.
 
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move into management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns. 

 

Typical Marketing role titles include 

  • Marketing Coordinator / Assistant
  • Marketing Executive
  • Marketing Manager
  • Marketing Communications Manager
  • PR Manager
  • Internal Communications / Employee Engagement Manager
  • Brand Manager
  • Campaign Manager
  • Digital Marketing Manager
  • CRM Manager
  • Direct Marketing Manager
  • Social Media Manager
  • Content Marketing Manager
  • Strategic Marketing Manager

Marketing career progression example 

  • Marketing Assistant
  • Marketing Executive
  • Marketing Manager
  • Senior Marketing Manager
  • Head of Marketing
  • Marketing Director
  • Chief Marketing Officer

Salary Benchmarks 

Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
 

Is it right for me? The skills it takes...

Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns. 
 
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way! 
 

What qualifications does it take?

Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification. 

 

 

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  • 9th May

    Hot Jobs Head of Marketing

    — Route One (B2C)

    Location:
    Badminton/ hybrid , UK
    Type:
    Salary:
    competitive
    Growing retailer specialising in skate, sneakers & streetwear.   Fast-paced and collaborative working environment.   Progressive culture with an emphasis on sustainability.   Route One has been bringing together the best in skate culture and street fashion for over 30 years now. An award winning, independent, multi-channel retailer selling the best global skate brands as well as their own respected in-house range, they believe in sustainable fashion and are part of the 1% for the Planet global network. With 8 regional city stores across the UK and a strong online offering, they are looking for a passionate marketing specialist to help drive their next phase of growth.  What you’ll be doing   The Head of Marketing will be responsible for developing, supporting, and delivering the marketing strategy to drive customer growth and brand engagement via a range of channels.  The ideal candidate will be both creative and commercially minded, work well under pressure and be up to date with cutting edge marketing techniques and consumer behaviour in a competitive industry. The role would suit a driven individual with a passion for eCommerce, marketing and the desire to be part of a successful and modern retailer.   Sitting alongside the management team, and reporting directly into the MD, the Head of Marketing will have responsibility for the company’s loyalty programmes, customer acquisition and retention.   Given the significance of digital consumer engagement in the business’ expansion, you’ll be well-versed in digital marketing and can develop an effective strategy to drive customers to both the eCommerce and retail stores.  You’ll have the support of digital agencies to implement campaigns, such as PPC & Social, and will be expected to manage and maintain these relationships.   Another key part of your role will be to capture the attention of a relatively young demographic through highly targeted and authentic marketing, with the aim of building a loyal customer base. You’ll need to have an excellent understanding of how they relate to individual brands and create impactful stories which resonate in a way that leads to increased engagement. To do this, you’ll build strong, strategic relationships with brand partners, talking and meeting with them regularly to successfully implement the agreed marketing plan. Whilst 70% of this will be through digital channels, you’ll also pull through relevant material to the retail stores to ensure consistent brand representation.   What experience you’ll need to apply: Experience delivering successful marketing strategies for a dynamic retailer, predominantly through digital channels.   Excellent relationship-building and influencing skills with both internal and external stakeholders.   Strong creative flair and vision.  Self-motivated, uses initiative and is a problem solver.  Ability to think commercially and prioritise tasks effectively.   Knowledge of skate, streetwear, sneaker culture and social trends would be great.   Interest in sustainability and ethical work practices.  What you’ll get in return for your experience    Salary is negotiable but as this is dependent upon experience, please still apply if you’re looking for more, as the package will be created on a case-by-case basis. The company offers a hybrid working policy, so you’ll need to enjoy being collaborative in an office environment and be able to commute to the Head Office in South Gloucestershire when not Working from Home.   What's next?  ADLIB our working exclusively with Route One on this role. Please apply or get in touch with Ania for more information. Candidates that approach Route One directly will be forwarded to ADLIB for consideration. Inclusion and equality Here at Route One, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive, we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.
  • 20th May

    Marketing Campaign Manager (b2b)

    — Leading Law Firm

    Location:
    Bristol/ hybrid, UK
    Type:
    Salary:
    competitive
    A large, secure and well-established company. This role will have an emphasis on campaign management. The Client is offering a hybrid working model and the office is based in central Bristol.   A great opportunity became available for an experienced Senior Marketing/ Campaign Executive/ Manager to join an established employer based in central Bristol.  What you’ll be doing The successful candidate will report into the Senior Marketing Campaigns Manager and they will work as a part of a wider marketing team. The purpose of the role is to identify and manage marketing campaigns in line with business objectives for certain sectors within the firm. The end to end campaign process will include campaign concept and purpose, briefing colleagues and suppliers in relation to assets delivery, approval process, implementation and analysis. Needless to say this role will entail a big element of stakeholder management and relationship building skills. Some of the channels the postholder will use are email, social, paid, web content and events (digital and traditional). What experience you’ll need to apply Previous experience ideally working in a campaign driven role ideally within legal, financial services or professional services sector. Outstanding communication skills including copywriting. Experience in events organisation will be beneficial.  Excellent stakeholder management skills. What you’ll get in return for your experience An attractive salary, bonus and great benefits.  What next? Please apply now or get in touch with Ania for more info. 
  • 20th May

    Creative Content Manager

    — Ambitious FinTech

    Location:
    Bristol/ hybrid, UK
    Type:
    Salary:
    £40-50k + bonus
    An exciting and growing employer  Managerial role with a route to further progression. This role can be mainly remote with at least one day being office based in central Bristol. A fantastic opportunity became available for an experienced Content Lead/ Content Manager to join a Bristol based fintech scale up with great ambitions.   What you’ll be doing The successful candidate will report into the Head of Marketing and they will manage a team of four (mix of Graphic Designers and Copywriters). The purpose of the role is to take ownership of all externally facing content with an emphasis on new products. The successful postholder will be in charge of the content strategy across copy, graphics, animation, video and more. Whilst the role will be mainly strategic, there will be moments where a “hands on” approach will be required predominantly when it comes to copywriting. It’ll be crucial to possess a natural creative flair and ability to story tell, putting ideas into concepts and translating them into engaging outputs.  Naturally it’ll be crucial to make sure that all pieces of content are matching the agreed brand guidelines and are in line with industry regulations.  What experience you’ll need to apply For this role we could consider candidates from broad marketing and communications background who are passionate about content, creative professionals, agency side studio managers or pure content specialists. Team management experience is essential, ideally of at least three team members. Experience in implementing a successful content strategy.  Natural creative flair and storytelling ability. Excellent copywriting skills. Willingness to work in a fast paced environment.  Sector specific experience is advantageous.  What you’ll get in return for your experience A salary of £40-50k + benefits. What next? Please apply now or get in touch with Ania for more info. 
  • 18th May

    Head of Marketing

    — Hospitality

    Location:
    Bristol/ hybrid/ remote, UK
    Type:
    Salary:
    £40-50k + bonus
    Join an established consumer brand with a UK wide presence. Head of Marketing opportunity with a digital bias. The office is based in central Bristol and the role can offer a hybrid or mainly remote working model. I am delighted to be supporting a truly lovely Client of mine, an authentic consumer brand with recruitment of their Head of Marketing.  What you’ll be doing The successful candidate will report to the MD and will manage a small marketing team. The purpose of the role is to take ownership of marketing and communication strategy. This role will be digitally focused where the successful postholder will work together with a team and suppliers on maximising digital opportunities whilst nurturing their brand presence and perception. In terms of channels, this will be a mixture of a content strategy, website, SEO, PPC and email marketing.  What experience you’ll need to apply Previous senior level marketing experience for a hospitality brand is essential.  Proven track record of delivering a cross channel marketing strategy that incorporated digital channels such as content, web, SEO, PPC and email. Line management experience. Passion and ambition, willingness to really make a difference.  What you’ll get in return for your experience A salary of £50k + bonus and benefits, staff discounts. What next? Please apply now or get in touch with Ania for more info. 
  • 17th May

    Senior Marketing Executive

    — Industry-leading Financial Services Company

    Location:
    Bristol or Winchester, UK
    Type:
    Salary:
    Above Industry Average
    Excellent benefits and above industry average salary Exceptional career development opportunities, qualifications, and study days paid for by the company Hybrid working – 2 days p/wk in office, or more if you’d prefer As Senior Marketing Executive, you will join a fantastic financial services brand, supporting stakeholders to retain existing and win new clients through events, PR, content creation and digital channels. You will manage the development and implementation of engaging and informative marketing communications plans for local offices and work with both central and digital marketing teams on B2C and B2C campaigns. This is an excellent opportunity to join a well-known financial services group with exceptional development opportunities! What you’ll be doing Working alongside B2B and B2C Marketing Managers and stakeholders to develop marketing strategy and local campaigns Create and implement targeted marketing communications across print, web, intranet, and social media platforms Evaluate campaigns and new marketing opportunities, optimising communications across various channels Manage and deliver events for clients and partners Work closely with both in-house and external PR teams to pin-point appropriate PR opportunities for the region Manage resources including agencies, suppliers, and budgets as well as processes including creative, financial, and promotions Experience you’ll need Experience in a Marketing Executive or Senior Marketing Executive or similar position It is advantageous for you to have experience marketing within the financial services or similar sector Proven ability to deliver successful integrated marketing campaigns What you’ll get in return 25 days annual leave BHs, option to buy more holidays, EAP program, private medical care, exceptional pension scheme, development courses paid for & study leave paid in full, multiple vouchers and discounts, and much more! What's next? If you like the sound of this opportunity, please apply right away!
  • 16th May

    Digital Marketing Executive

    — Next step in your career

    Location:
    Cheltenham, UK
    Type:
    Salary:
    £30,000 - £35,000
    A global organisation working with a vast number of industries. Competitive salary up to £35K plus bonus and benefits Flexible working available   This is an opportunity for an individual with Digital skills to step into an exciting role where you can learn, grow and develop your skills further. The team is really friendly and supportive. You do not need to be an expert in PPC & SEO but if you have a good understanding, we want to hear from you! What you’ll be doing? Plan, implement, manage and measure pay per click (PPC) campaigns aligned with our demand generation objectives and to improve User Experience on the website. Deploy strategies to increase the number of visitors to website by implementing identified Search Engine Optimisation (SEO) tactics. Build and optimise messaging engagements through implementing real-world bots within our conversation platform LivePerson Build and optimise Digital Marketing reporting for core channels. Provide industry and competitor insights into digital marketing activity. Monitor use behaviour on the website and test and optimise the user experience to generate growth. Support global and local marketing campaigns through digital marketing with a strong focus on SEO and PPC. Implement technical improvements to the website with a focus on improving core web vitals. Actively partner with divisional, regional and local marketing community to ensure the successful deployment of digital marketing activities, including but not limited to: Web, SEO and PPC. What experience you’ll need to apply? Experience in a digital marketing role Proven track record implementing, managing and measuring PPC campaigns within Google Ads. Working experience with a B2B environment Experience within Marketing Automation (ideally Marketo) Experience using LivePerson Engagement Platform Degree or equivalent in Marketing Strong understanding of current online marketing concepts, strategy and best practice Solid understanding of the wider digital disciplines such as campaign strategy Good experience within Google Ads, Google Analytics and other reporting tools such as Lighthouse. CIM or equivalent qualification Ability to communicate, network and influence effectively across all levels Good comprehension of website content management system) and web traffic metric An analytical mind-set   What you’ll get in return for your experience  This is a great role offering a competitive salary - up to £35k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression, bonus and more. Flexible working What's next? If you’re an experienced Digital marketer and are interested in finding out more, then click to apply now or contact Dom
  • 16th May

    Campaign Marketing Executive

    — Next step in your career

    Location:
    Cheltenham, UK
    Type:
    Salary:
    £30,000 - £40,000
    A global organisation working with a vast number of industries. Competitive salary up to £40K plus bonus and benefits Flexible working available   You will work with colleagues around the world to develop and manage multichannel campaigns; from supporting the filming of a video, to writing a technical white paper. This is an opportunity for an individual with campaigns experience to step into an exciting role where you can learn, grow and develop your skills further. The team is really friendly and supportive.What you’ll be doing? Managing and developing demand generation and content marketing campaigns. Partnering effectively with key stakeholders across the global business including the marketing community, our Operating Companies, and other relevant cross-functional teams. Optimising campaigns to achieve targets for marketing leads and ROI. Contributing to managing and improving marketing processes, demand generation tools and reporting. Developing impactful content for a wide range of channels and formats, not limited to but including white papers, thought leadership articles/blogs, webinars, case studies, website, content/campaigns and print marketing. What experience you’ll need to apply? Have a flair for innovation with exceptional attention to detail (keen eye for proof reading). You will be resilient, collaborative and an excellent team player with a genuine interest in demand generation marketing trends. What you’ll get in return for your experience  This is a great role offering a competitive salary - up to £40k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression, bonus and more. Flexible working What's next?If you’re an experienced Digital marketer and are interested in finding out more, then click to apply now or contact Dom
  • 14th May

    Marketing Manager

    — Education Tech Organisation

    Location:
    Bristol, UK
    Type:
    Salary:
    £40,000 - £50,000
    Industry-leading Education tech organisation Competitive salary up to £50K plus benefits Flexible working available We’re looking for an experienced Marketing Manager to join an established, award-winning tech organisation in Bristol. The organisation's target market is within education (Schools, Parents, Universities...)   What you’ll be doing? Build on product messaging that sets new products apart from others in the market to give them a unique selling point Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process Plan and participate in the launch of new services and products which involve several different departments Brief the press and PR teams about new products Take part in presentations Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data Agree timelines and deadlines for the development of new products with product management and engineering departments Use market research data to establish product pricing Create content such as case studies, videos, website copy and blog posts Speak and present about products to both external and internal audiences Test new goods and products Propose and keep within a budget Research competitor offerings What experience you’ll need to apply?   An undergraduate degree is usually preferable. Marketing or business studies would be the most beneficial and best subjects to study within.  Preferable background/ experience within Education Tech Managed marketing budgets  Experienced in running end to end campaigns  Ability to manage external agencies What you’ll get in return for your experience  This is a great role offering a competitive salary - up to £50k for the right person. You’ll also receive an excellent benefits package  Flexible working    What's next? If you’re an experienced Marketing Manager and are interested in finding out more, then click to apply now or contact Dom
  • 13th May

    PR Senior Account Executive - B Corp Certified

    — Sustainability & Purpose-Led Communications

    Location:
    London / Hybrid-working, UK
    Type:
    Salary:
    £20k - £28k DOE
    PR Senior Account Executive for one of the founding B Corps in the UK. Excellent career progression as they continue to grow steadily. Lead on a variety of purpose-driven communications strategies for some amazing brands and charities. We are looking for a PR Senior Account Executive to a B Corp-certified PR agency and help deliver stand-out sustainability communications. You will be running a diverse portfolio of business and charity clients to deliver positive social and environmental change.What you’ll be doing: As PR Senior Account Executive you'll be supporting on client accounts, and taking appropriate and timely action to ensure expected outcomes are met. Growing personal knowledge of communications tactics and the sustainability landscape. Starting to build PR plans for clients and new business proposals. Exercising your writing skills across email, reports, thought leadership pieces, and other content creation. Building a personal network of journalists, client contacts, suppliers. What experience you’ll need to apply Ideally some previous experience in a PR agency, either as an Account Executive or during an internship/placement year.  Some experience supporting on the running of PR programmes with activities including media relations, content creation, digital and social media promotion, ideas generation, and outstanding project management. Self-motivation and commitment to providing impactful communication for sustainable brands and brands which are purpose-driven. We expect you to bring a thirst for knowledge, a fascination for communications, and a genuine interest in sustainability – although it is not a problem if you haven’t worked directly in this area before. What you’ll get in return for your experience A competitive salary in the region of £22k - £28k depending on experience. B Corp certified business. Join a dynamic, engaged, and ambitious team as they embark on their next stage of growth. Amazing client base and you'll only ever work with brands that are doing good for people and the planet. Excellent remuneration and package including wellbeing fund, Private Healthcare, excellent pension and more. Flexible/hybrid working. An inclusive, people-first organisation. What's next?If you’ve got some experience in a PR agency and love the sound of this opportunity, then please apply right away!
  • 11th May

    Marketing Account Executive

    — Independent Marketing Agency

    Location:
    Moreton-in-Marsh / Hybrid, UK
    Type:
    Salary:
    £20k - £22k
    Fantastic opportunity for an ambitious graduate to join an award-winning creative marketing agency as Account Executive. You will be a natural people person and have an interest and drive to work in marketing. Competitive salary, hybrid working, and an amazing opportunity to kickstart your career in a supportive environment. We’re looking for a bright graduate to join this award-winning marketing agency in the beautiful Cotswolds. You will be working with a whole host of businesses, from start-ups to household name brands, and get stuck straight in to working with clients, relaying briefs, and assisting the wider team, whilst having plenty of guidance and support from the leadership team. What you’ll be doing Joining the agency as marketing Account Executive, you’ll be hungry to learn and develop your marketing career. You will be managing integrated marketing projects, writing briefs, and managing day to day client queries, whilst ensuring deadlines are hit and a high level of client service is maintained.You will work with pace, positivity and have plenty of ideas and passion. If you have a love for all things marketing, creative and branding and enjoy working as part of a collaborative marketing team then you’ll fit right in!Experience you’ll need to apply You’ll be a self-motivated individual with the appetite to work with clients and build long term relationships. You will have a marketing degree and/or experience and interest in the sector, demonstrated by your pursuits and achievements outside of education. Excellent project management and multi-tasking ability. Desire to advance your skills, progress your career, and learn on the job. What you’ll get in return Competitive salary up to £22k depending on experience. Hybrid and flexible working (3 days in the office and core hours policy). Join a supportive, engaged team, with a leadership team who care about their staff and encourage collaborative and open working. Private medical insurance scheme. Volunteering days. Beautiful office based in the Cotswolds countryside. What’s next?If you are passionate about marketing, outgoing, and would love to be working with a fab marketing agency, then please click apply right away!
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Some kind words...

Kim M

"I would recommend ADLIB to anyone looking for a new position. They made the whole process so easy from first contact to securing my new role. They are unlike most recruiters as they don’t give you the ‘hard sell’ they work for you."

Noman N

"ADLIB was professional in all the steps of recruitment. They communicated effectively with the company and helped me a lot along the stages of recruitment. I would highly recommend them."

Nataliia D

"I had the best experience with ADLIB! The recruiter I worked with was very helpful and knowledgeable. He matched me with a great company and now I enjoy my new job and responsibilities. I would highly recommend this agency to everyone who is looking for a new recruitment partner!"

Outlaw

Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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