Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Fantastic FMCG BrandLocation:BristolSalary:up to £30kGreat FMCG Business. Varied Campaign Management Role. Initial 12 Month FTC. Here is a sought after opportunity to join a top FMCG brand in Bristol as their new Campaign Manager on an initial 12 month fixed term contract. You’ll be based out of the Communications team supporting on global campaigns and delivering shopper marketing activity. Opportunities like this don’t often arise with such fantastic brands, so apply now to not miss out on this chance. What you’ll be doing This is a varied role within a fast paced environment. You will support on the planning of global campaigns, and manage and deliver the UK shopper marketing activity. With multiple routes to market, you will develop integrated campaigns across in-store, digital, social, experiential, influencer marketing and PR. The role will support asset delivery to global markets, collaborate with the portfolio team on new product launches, brief the internal design and digital teams on creative, and track and improve upon performance. What experience you’ll need to apply Multichannel integrated campaign experience A background or interest in FMCG Ideally some experience in retail, trade or shopper marketing Ability to multitask and work within a fast paced environment Experience working within a B2C industry Exceptional verbal and written communication skills Clear problem solving and analytical skills Ideally holding a relevant degree or professional qualification such as CIM What you’ll get in return for your talents As well as joining an exceptional FMCG brand, there is a competitive salary (up to £30k) on offer, a top team to work with, and incredible career opportunities ahead. What next We have a strict deadline on this role, so if you’re interested please apply ASAP or contact Chris (01179 269530) for more information.
— Premium FMCG BrandLocation:BristolSalary:Up to £35kInnovative, well-funded premium drinks brand. Genuinely exciting proposition and branding. Competitive salary and great benefits. An extremely successful premium non-alcoholic drinks brand with a mission of putting the joy in to “not drinking” is in the process of growing their digital marketing team as they continue to innovate and expand. I’m looking for a fun-loving Social Media Manager with a creative flair and first-rate communication skills to join this talented team. What you’ll be doing You’ll own and develop the Social Media strategy for this ambitious business, boosting awareness of the brand within the premium non-alcoholic drink’s category. You’ll work closely with the Marketing Manager to shape organic and paid targeted campaigns, executing, planning and scheduling all creative content across all digital platforms, with a large focus on Instagram and Facebook. Day to day you’ll produce impressive visual and written content in order to engage with your audience, connecting with bloggers and influencers in the community. Influencer marketing is going to be a key focus as the business expands, so you’ll need to establish strong relationships in order to deliver quality campaigns, constantly driving brand awareness and ensuring a consistent brand voice and style. It’ll be up to you to own KPIs and regularly report on the success of social activities, measuring and reporting on engagement levels, analysing data and drawing insights in order to make improvements to future campaigns. What experience you’ll need Proven experience as a Social Media Manager, ideally from an FMCG background. Creative, strategic thinker with exceptional communication skills. Hands-on knowledge of organic and paid social media marketing. Analytical mindset - extensive experience with reporting and analysis. Passion for food and drink is key here. Enthusiasm for all things social media and online marketing and a team-based approach. It’s a great culture here so someone who wants to roll up their sleeves and dive in! What you’ll get in return for your talents You will receive a salary dependent on experience (in the bracket of £25-35k) along with an array of great benefits. You’ll be a part of a forward-thinking, collaborative team with very exciting growth plans. This business is really going places! What’s next? For more information and to apply, please contact Hannah at ADLIB.
— Unique, innovative solutions provider!Location:BristolSalary:£30k-£35kWork autonomously on various marketing campaigns. Drive customer acquisition and digital innovation. An extremely exciting time to join the company. We are working with an innovative, forward-thinking organisation based in Bristol to appoint an experienced Digital Marketing specialist to run various campaigns UK wide and drive customer acquisition and digital innovation. This is an extremely exciting time to join the business with lots of opportunities to grow and develop in the role. What you’ll be doing You’ll be working as the only marketer in the Bristol office, with your direct line manager being based in London in the wider marketing team. Working with the senior management team, your experience will be essential in designing and implementing the new digital strategy and driving growth and success throughout the business. This is an extremely varied role, covering everything from PPC to the creation and roll-out of new platforms that enhance the customer's experience. Other key responsibilities will include Email marketing including creative copy, email design and reporting. SEO and PPC including campaign set up, landing page optimisation, reporting and budget management. Website management and maintenance with be another part of your role, as will reporting and production of digital content including email campaigns, landing pages and blogs. What experience you will need to apply You’ll need experience running end to end digital marketing campaigns Experience writing copy that’s in line with SEO practice Experience managing social media marketing channels HTML and CSS editing experience Copywriting and experience writing blogs, articles and creative social content PPC – Campaign set up, landing page optimisation, reporting and budget management experience. Google Analytics, Word-press, Google Search Console, Google Ads, Google My Biz and Tag manager, FB Business Manager & Ad’s manager, SEMrush, slack, Teams and G suite (having experience with as many of these possible is super desirable) What you will get in return for your experience You will get a salary ranging up to £35k + 15% bonus (personal & company performance related), 25 days holiday, company pension (5%), discounted gym memberships, Taste card, and heaps of personal pick and choose offers. What next Please get in touch with Jade if this is something of interest.
— Fantastic Consumer BrandLocation:BathSalary:£40k-£45kGlobal Consumer Brand based in Bath. Operate Across UK, US and Australia. There may be global travel required. Here is a great opportunity to join a well known and fast growing brand in Bath as their new Global PR Manager. You will develop and deliver the Global PR strategy, ensuring there is positive and effective coverage across all key territories, whilst managing one direct report. What you’ll be doing As a successful candidate you’ll be in charge of creating and executing a global PR strategy with a support of 3 agencies in the UK, the US and Australia and you will increase brand awareness and help differentiate the brand across a noisy market. As a natural communicator, you will create and maintain strong relationships with relevant influencers, journalists, bloggers and digital community leaders. This is a hands on role, and you be expected to draft and oversee the creation of press releases. Naturally, you’ll ensure that the PR strategy matches up with the wider marketing strategy and that all outgoing comms are on brand and message. In terms of more “hands on” activities, you’ll draft and approve press releases, support the senior team on media and press opportunities, and brief spokespeople on communicating with the media. What you’ll need to apply Previous PR experience across consumer goods and ideally trade International PR experience will be highly beneficial Exceptional written and verbal communications skills Ability to multitask and work in a fast paced environment Proficiency in using media monitoring tools PR, Journalism, Communications or similar degree What you’ll get in return for your experience There is a competitive salary on offer (£40k-£45k) + benefits. There could be times when International travel is required, and due to working with agencies in different time zones, you may on occasion need to work out of hours. What next? If you want to work for a great consumer brand, in a truly global PR role, then apply now or get in touch with Chris (01179 269 530) for more information.
— Fantastic opportunity to join a growing agencyLocation:BristolSalary:££25,000 - ££28,000We’re on the hunt for a rock solid agency experienced Account Manager who'd love nothing more than to join an evolving creative branding and communications agency in Bristol. What you’ll be doingRegardless of the exact level you join come in at, you’re strategic and creative thinking is what’s essential here. Of course you’ll be able to do-the do; taking and crafting briefs, managing projects, coordinating resource etc. as you would expect from any polished account handler. As an Account Manager you’ll naturally ask questions, push back on briefs if needed, come up with and delivering bulletproof marketing and internal integrated campaigns including digital, offline, events, PR and more and pro-actively growing yours accounts through owning and driving client relationships. What experience you’ll needTo be in the running you’ll be a self-driven individual with fantastic client facing skills and relationship management experience. You’ll have a consultative approach with a natural flair for developing profitable long term client relationships. These skills will have been gained within either a design, advertising, integrated, marketing or branding agency. Bringing with you bags of enthusiasm, you will be a real team player, always happy to muck in to get the job done and most importantly, you will have real desire to achieve results and play a key role in the growth of the organisation. This is a genuine opportunity you to let your talents shine within a thriving business at a key stage of growth. What you’ll get in return for your talents In return for your talents you can expect a basic salary of £25k – £28k depending on experience with excellent prospects for future development and the chance to play a significant role in the company’s development. What’s next? If you think you've got the skills that they are looking for, please send your CV through today.
— Fintech startup!Location:BristolSalary:£30k-£35kRapidly expanding start-up with exciting plans and huge potential. Small, but expanding team with vibrant, hardworking culture. Drive User Acquisition with interesting content and exciting campaigns. We are working with a rapidly expanding Fintech based in central Bristol to appoint a Marketing Communications and Content Manager to join them on this exciting growth journey. They are taking the Fintech market by storm and have been named by the banks as a top 3 Fintech innovator in the UK. They have an extremely bright future so if you are looking for an exciting challenge, then this role and journey could be for you. What you’ll be doing You’ll be working with a very talented team based in Bristol, although they also have offices in London and New York. You’ll cover a range of responsibilities covering content strategy, copywriting, brand strategy and product partnership. You’ll push out engaging campaigns that will aid growth in the UK and US and have high levels of responsibility to make a real difference while accelerating your career. You’ll be working hard to amplify the brand and drive user acquisition by creating amazing content that customers find insightful. You will develop and execute a content strategy and create online and offline campaigns while creating persuasive content that inspires users to join and save. You’ll execute and support all copy and content tasks via the website, emails, blogs action tags/CTA’s, video, paid advertising and product messaging. You’ll develop a social media strategy and be the voice on all social media channels. You’ll develop and manage all influencer and PR campaigns to drive awareness and referrals and work alongside the CMO to establish the brand tone of voice and work to deliver the TOV through all touchpoints and seek to users and non-users. What experience you will need to apply At least 4+ years of content and copywriting experience, ideally within the digital space Excellent editing and proofreading skills in English Ability to adapt tone of voice for various projects and platforms Experience writing copy for headlines, blogs and scripts A creative mind to bring new and exciting ideas Ability to adapt and work within a fast-paced, start-up environment Experience working to deadlines and aggressive schedules Ideally, experience writing for and app (agency or inhouse) Degree educated in Marketing, Advertising, Journalism or Communications Prior experience in financial services What you will get in return for your experience You will receive a competitive salary in line with your experience, ranging up to £35k. Continuous career development with access to a £500 learning fund. A day off for your birthday and if you move house and 25 days holiday. Monthly lunch and learns and think tank sessions, dinner budget for those times that you can tear yourself away, mentoring from industry leaders and part of the SET Squared accelerator programme, a great office space in the heart of Bristol with monthly team and social activities. What next If this sounds like something of interest, please get in touch with your most recent CV and call for a chat!
— Leading UK Fintech!Location:BristolSalary:£50k-£60kWork for a growing Fintech start-up in the heart of Bristol. A role that combines marketing data and creative thinking. Be part of a vibrant and rewarding culture. We are working with a growing Fintech based in the heart of Bristol to appoint an experienced Growth Marketing Manager. We want you to make sense of the vast amount of data and combine analytical and creative thinking to improve user experience and exceed commercial targets. This is an amazing time to join them as they are about to go on this amazing journey. What you’ll be doing You’ll be working closely with the Chief Marketing Officer to set out a growth strategy framework that will help to identify, prioritise and run weekly experiments that drive new customer acquisition and conversion responsibilities. You will track and analyse how the site visitors behave and learn how to act on that data to achieve improved visitor engagement, lead generation and conversions. You’ll be responsible for writing, building and testing different web pages, propositions and marketing campaigns that improve conversion and optimise revenue. You’ll set up AB tests, run cohort analysis, measure the performance of the campaigns and optimise the return of investment. What experience you will need to apply You’ll have at least 5 years of proven growth marketing or eCommerce experience, preferably within a scale-up environment demonstrating strong commercial delivery Creative and data-driven experience where you have approached situations in a methodical, analytical and results-focused way Demonstratable experience of driving impact through analysis and understanding performance Experience managing multiple projects, marketing campaigns and commercial targets Experience managing a structured process for rapid experimentation and reporting What you will get in return for your experience You’ll have the opportunity to make a huge impact in one of the UK’s leading FinTech companies and be rewarded for your hard work. You will receive a salary in line with your skills and experience ranging up to £60k and a bonus scheme incentive. You’ll have a career learning fund of £500 available to use on courses to upskill when you feel necessary. You’ll have a day off on your birthday and when you move house in addition to 25 days holiday. You’ll have monthly lunch and learns, dinner budget for evenings you spend in the office, mentoring from industry leaders and the SET Squared accelerator programmes, a great office in the heart of Bristol with monthly team social activities. What next Please get in touch for a confidential chat and send your CV in response to this advert.
— Fantastic CompanyLocation:ChippenhamSalary:£25k-£28kSocially Ethical Challenger Brand. Highly Varied Campaign Led Role. Large Team & Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Marketing Executive. Working within the Campaign Team you will have an experienced Manager and work alongside a couple of other Execs to deliver multichannel acquisition and retention campaigns across online and offline channels. What you'll be doing Joining a very large Marketing team and sitting specifically within the Campaign Team, you will develop and execute marketing campaigns and content programs that support the acquisition and retention of business customers. To achieve the business goals you will work across a wide range of combining a hands on approach with utilising other teams and resources to deliver truly multichannel campaigns. Email is a well used tool within this role, and you will track and report on the engagement within all channels, and will look at what's performing, optimising the campaigns as you go, and making improvements for future campaign successes. Some experience with Google Analytics would be really useful. A large part of the role includes an events program that you will be heavily involved with and so previous experience with some events management is a must for this role. You will liaise with internal stakeholders as well as external agencies, and as such you will put your strong communication skills to good use regularly. What experience you'll need to apply Previous experience within a similar role Good campaign management experience across various channels Some experience managing and executing events Experience managing email and a CRM Offline marketing experience as well as some digital marketing Strong verbal and written communicator A degree or professional qualification such as CIM would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a broad Marketing role and have some events management experience then apply now, or contact Chris (01179 269530) for more information.
— InvestmentLocation:BristolSalary:£50k-£55kFantastic company culture with agile working environment. Be responsible for end to end delivery of marketing campaigns. Manage an ambitious team and influence at a senior management level. We are working with an FTSE 250 Financial Services Firm based in Bristol. This is a Senior hire for the firm, and they are looking for someone that has experience and gravitas to be able to lead and influence at a strategic marketing level. Candidates with sector-specific experience with a good understanding of financial products and markets will be the best fit for this role. What you’ll be doing You’ll be responsible for the end to end delivery of both content-led and offer-led creative marketing campaigns for all investment-led products and solutions. You’ll be the point of contact for the commercial and performance team and you’ll make sure you are maximising the value of each campaign across all channels. You’ll have the expert knowledge of investment products and services and how they all fit around the overall proposition. You’ll manage a team and stakeholder relationships. What experience you will need to apply In-depth knowledge of online and offline marketing techniques and strategies, particularly direct marketing Offer-led and content marketing best practice Good understanding of financial products and markets Proven experience of marketing (preferably within financial services) Significant multi-channel communications expertise Ability to measure marketing success Campaign creation and management experience Excellent stakeholder management and relationship building Ability to work under pressure and to tight deadlines Excellent writing and communication skills Good leadership skills Ability to influence senior management Entrepreneurial, commercial mind-set with the ability to spot business opportunities Client satisfaction orientated Excellent problem solver Highly organised and reliable What you will get in return for your skills and experience You’ll be offered a salary in line with your skills and experience ranging up to £55k and company benefits including, holiday, pension, healthcare and a range of others. What next Please apply with an up to date CV and a cover.
— perfect role for agency experienced candidates!Location:BristolSalary:£25k-£28kThe ideal opportunity for agency candidates looking to move in house. Deliver effective, compelling marketing plans. Be part of a social team, with a hardworking, positive culture. We are working with a large financial services client based in Bristol to appoint an experienced Marketing Executive to manage end to end marketing campaigns and work on exciting marketing projects. This role is highly suited to someone that has a solid agency background and a breadth of marketing experience. With that said, we still need you to have experience relating to the ‘highly regulated’ sector, so ideally you will have worked on marketing campaigns for clients within the Financial Services, Legal, Accountancy or Pharmaceutical industry. What you’ll be doing You’ll be part of the Brand and Communications team and manage end to end marketing campaigns while being the main contact for multiple stakeholders in the business. You will support and deliver communication plans and manage individual campaign budgets, so experience of managing campaign costs would be beneficial. You’ll review and analyse all marketing campaigns and make recommendations for campaign improvement and manage the day to day queries from relevant 3rd parties. What experience you will need to apply Marketing experienced from within a marketing agency Marketing experience working with large consumer brands in a fast-paced environment End to end campaign management experience The creative briefing, copywriting and editing On and offline comms experience – SEO, email, DM, PR, web and content Email marketing experience Experience of working in or with the highly regulated environment What you will get for your experience You will be offered a salary in line with your skills and experience and a range of benefits and perks! A Basic salary ranging up to £28k, company bonus, holiday allowance, healthcare, breakdown cover, competitive pension scheme etc. What next Please get in touch with a short cover letter and your CV.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.