Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
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Our latest Marketing jobsSearch all jobs
— Exciting Mobile App BusinessLocation:BristolSalary:£50k-£80kExciting Mobile App Business. Fast Growing Team. Central Bristol Location.This is a rare opportunity to join a very well funded, high growth Mobile App business in central Bristol as their new Head of Growth Marketing. With an incredible product and proposition and a well established Marketing team, your role will be to bring energy, ideas, creativity, and to help drive mass acquisition and retention campaigns.What you'll be doingWith an existing team you will bring structure, leadership, direction and energy to ensure the team are goal orientated and delivering exceptional results. As well as being full of ideas, you will find creative ways of getting the brand message out and drumming up interest in the app; you will be directly responsible for mass acquisition campaigns across mainly digital channels. You will need to utilise your expertise across a broad range of channels including SEO, PPC, Social, UX, CRM, Programmatic and more. As well as acquiring new customers, it's imperative to drive strong retention and engagement campaigns ensuring there is consistent messaging and incentives to use the app. With more functionality being implemented in to the app such as Marketplace, and with Machine Learning driving the performance of the app, you will have all of the tools to deliver fantastic results. There is strong funding behind the app and you will have the autonomy to grow out your team as you see fit, whether that's utilising internal resources or engaging with a specialist agency. This is an opportunity to join a really exciting company at the forefront of GreenTech, where the dev team are agile and can make updates and changes on the fly. Currently available in two countries, the plan is to roll the app out Globally and break in to the US this year, so there are some ambitious and exciting targets.What experience you'll need to apply An exceptional leader of cross functional teams Strong broad digital marketing knowledge A great strategist, able to use data/insight to form decisions Proven consumer acquisition/retention experience International Marketing experience would be useful Exceptional communication skills Good problem solving skills, and willing to take risks Analytical mindset, running reports to monitor and optimise campaigns Ideally degree educated or holding a relevant professional qualification such as CIMWhat you'll get in return for your talentsThis is a rare opportunity to join such an exciting and high growth business. You will be able to put your stamp on the department and run things your way. There is a competitive salary (£50k-£80k), good company benefits, amazing new office space, and the opportunity to drive an exceptional mobile app to new heights. What's nextIf you're excited by this opportunity then don't wait around. Apply now or contact Chris (01179 269530) for more information.
— Leading Publishing BusinessLocation:central BristolSalary:£19kA great junior/ entry level role for an ambitious graduate. Fast-paced, dynamic working environment. The office is based in central Bristol. This is a great opportunity for a hard working graduate to join an established media company. What you’ll be doing As a successful candidate, you will report into Account Director and you’ll work on one of the flagship accounts. One of the main areas of responsibility will be to provide support with pre and post production queries for the delivery of podcasts and videos. What makes this role exciting is the fact that you’d work across multiple channels such as print, video, web and social – your role will be to manage schedules across those channels. Another chunk of the role will be to produce results reports for ongoing activities. On a daily basis, you’ll work with different stakeholders such as editorial, design, production, sales, digital and tech teams.What experience you’ll need to apply A recent graduate ideally in Marketing, Business, Media or similar. Natural ability to build relationships and managing stakeholders. Exceptional project management and multi-tasking skills. Ability and willingness to work in a fast-paced, dynamic environment What you’ll get in return for your experience The salary on offer is c/£19k + benefits. What next?Please get in touch with Ania now for more information.
— Beautiful home ware and interiors brand!Location:TotnesSalary:£50k-£60kWork the full marketing mix in this extremely varied role. Work for a high-end homewares/interior brand. Flexible and remote working options available. We are working with a beautiful homeware and interiors brand based in lovely Devon, to appoint a new Head of Marketing. We are happy to consider candidates that would like to work remotely 2/3 days per week and are willing to show flexibility due to location. We would love for you to have experience across the full marketing mix and have been working within the same or similar sector at a senior/head of level. What you’ll be doing You’ll be managing a busy marketing team and all related activities. You’ll be managing the multi-channel marketing calendar, content planning and updating the content calendar to ensure the coordination of campaigns alongside the wider marketing team. You’ll also be copywriting for the website, email and print. You’ll be managing the organic social media covering platform management, reporting, scheduling post, creating content and audience engagement. PR & Advertising will be another responsibility of yours, including managing the press and media plans, releases, press send outs, mailbox maintaining and list management. Being the Head of Marketing, you will be supporting all key marketing initiatives and business projects such as brand partner rollout and customer communications of marketing activity. What experience you will need to apply 5 years’ experience in a full marketing mix role Experience within the homewares and interiors market. As a minimum, product experience is essential Copywriting experience for a variety of mediums (editorial, digital, SEO, print) An eye for detail is essential Direct to consumer experience Desirable language skills (French)What you’ll get in return for your experience You’ll get a salary of £50k-£60k dependent on experience and a range of other benefits. You’ll also be part of a fantastic team culture and work for a great brand. We can also offer flexible and remote working to suit different lifestyle circumstances. What next If you meet the required experience and would like to find out more, please apply here or and get in touch with Jade for a confidential chat.
— Independent Marketing Communications Agency in CirencesterLocation:CirencesterSalary:Up to £25kAward winning Marketing Agency. Working with global brands. Managing the agencies lead account.We are partnering with this agency in searching for an impressive Account Manager with passion and drive to join one of Gloucestershire's top agencies.As an Account Manager you'll play an integral role within the client services team, managing a variety of projects and nurturing and developing the client relationship for the agencies biggest account. Working closely with the Senior Account Manager, Agency MD and your client, you'll swiftly establish yourself as a confident member of the team, digesting briefs, managing the creative and studio process, delivering campaigns on time and on budget, attending client meetings, presenting work to clients and ensuring status reports are kept up to date. This role is based just outside Cirencester, so you will need to be able to drive out to the site.What you'll be doingThis role is to be part of the team managing the Agencies leading Account working closely with an SAM, Agency MD, data planners to plan and execute ongoing direct marketing campaigns. You must have a strong ability in direct mail and project management arena. The focus on this account is to continually build and grow existing strong relationships, retain all current business and deliver grow new opportunities for this core strategic partnership.As an Account Manager with a solid knowledge of agency processes, you'll bring a wealth of knowledge of direct marketing principles, including CRM, database marketing and a good knowledge of email campaigns. Youll have the ability to build relationships with ease and you'll keep a cool head under pressure, if you're a fun loving individual with bags of ambition you'll hit the ground running. What experience you'll need You must be happy to focus on a single client portfolio which some management alongside of a similar yet smaller account. Experience in campaign engagement includes, but may not be limited to: Creative implementation of concepts (created by the brand agency) onto all direct material output including data / insights management to final production including processing, print, laser and mailing. Creative development of brand material for project launch campaign (email projects, coding, print proofs, direct mail packs and some print ads, digital banners, websites etc). Experience within CRM/DM/Email Marketing.What you'll get in return for your talentsYou can expect a starting of up to £25k depending on experience, and the opportunity to work alongside some of the most talented in the industry.What's next?This is an urgent requirement so if you meet the above criteria, get in touch with Chloe today.
— 9-12 month FTCLocation:CirencesterSalary:up to £75kExciting Tech/SaaS Business. High Performing Team. Flexible Working with 2 Days from Home.Here is an incredible opportunity for an experienced Tech/SaaS candidate to join a well established business in the heart of Cirencester as their Head of Marketing on a 9-12 month Maternity Cover Contract. This is not simply business as usual, as well as motivating and leading an exceptional team, you will also work on the strategy and plan to re-launch one of their core products to market.What you'll be doingThis isn't just a temporary babysitting exercise, you will ensure the high performance culture continues by leading and motivating the team to deliver campaigns, content, digital performance, and an excellent events diary. Beyond the day to day there is a core product that needs to be re-launched and so you will use research, insight and segmentation to deliver a go to market plan, top line strategy, and execute effective multichannel campaigns. You can not simply focus on the product launch however, you will have other product lines that need nurturing and you will be running lead generation, acquisition and retention campaigns. Within your team you will have content expertise and in house digital capabilities, there will be ongoing reviews, case studies, whitepapers that will need to be generated and pushed out, and there is an effective Hubspot CRM supporting the Marketing and Sales function. One of the biggest priorities is to retain the current staff and so you will need natural leadership abilities, ability to nurture and develop talent; this isn't a micromanagement environment and you can trust your staff to deliver exceptional results. What experience you'll need to apply A proven leader with exceptional team management abilities Previous experience working with a Tech/SaaS product Performance driven and highly commercial Expertise in implementing inbound methodologies and content driven marketing Customer centric approach where you provide exceptional customer experience Highly personable and a great communicator Strong written communication skills Analytical, using data to inform decisions and to generate reports on activityWhat you'll get in return for your talentsThere is a generous salary on offer as it's a fixed term contract (up to £75k), great offices in the centre of Cirencester, good company benefits including 2 days working from home, and a truly exceptional team to work with and lead. What nextIf you have an IT/SaaS background, are a natural leader, and interested in this opportunity, then apply now or contact Chris (01179 269530) for more information.
— c/ 9 months FTC starting in May 2019Location:central BristolType:Salary:£30-35kEstablished business, a market leader in their field. This role is a Maternity Cover contract. The office is based in central Bristol. This is a great opportunity to join a well-established employer on a FTC basis. What youll be doing This role will be a standalone, all-encompassing position where the successful candidate will be exposed to a wide range of marketing activities. Spread across traditional and digital channels, youll be coordinating activities such as traditional and digital advertising, creation of physical marketing assets (posters, brochures, leaflets - all with a help of a Graphic Designer), managing social media channels, the website and email and SMS marketing activities, PR, partnerships and more. What experience youll need to apply Previous b2c multi-channel marketing experience. Exposure to budget management. Ability to manage multiple projects at the same. An interest in the beauty industry will be seen as a benefit. What youll get in return for your experience There is a competitive salary on offer is £30-35k + benefits. What next?Please get in touch with Ania now for more information.
— Global BusinessLocation:StroudSalary:Up to £30kJoin a marketing leading global business at an exciting time of growth. Work across the EMEA region executing global marketing plans. Thrive in an innovative environment where no two days will be the same. This is an exciting opportunity for a commercial, creative and innovative Marketing Coordinator to join an ambitious, dynamic and well-known brand within the music industry. Execute global marketing plans in a role which offers regular international travel and the support of an industry leading team - are you up for the challenge?What you'll be doingWorking closely with the EMEA Marketing Manager, you'll be tasked with executing the global marketing plan focussing on key territories and adapting in the context of local markets, including France and the UK. You'll develop brand awareness campaigns, taking full ownership for managing and delivering successful online and offline communications and liaising and managing external agencies when required. You'll execute compelling campaigns and initiatives encompassing digital marketing, social media, content, advertising, events, and marketing collateral to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. Youll hit the ground running managing large scale events from concept through to delivery and support the execution of press releases and press events. Youll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no 2 days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently. What experience you'll need to apply Strong broad marketing experience. An interest in music or technology would be advantageous. Excellent communication skills and the gravitas to develop strong relationships. Youll be highly organised with the ability to manage budgets and diverse workload. Youll have the ability to build relationships with ease and youll keep a cool head under pressure. A team player attitude, ready to roll up your sleeves and get stuck in. Happy with regular international travel. What you can expect in return for your talentsIn return, you can expect a salary of up to £30k plus truly excellent benefits and the opportunity to join a global brand at a very exciting time of growth, where you will be able to utilise your skills, experience and passion in a company who create innovative technology and are taking the music industry by storm. What's next?This fantastic opportunity will not be around for long so please get in touch with your CV today or contact Chloe (01179 269530) for further information.
— Leading Communications AgencyLocation:Bradford-on-AvonType:Salary:Up to £40kPivotal role in a leading communications agency. Work with an international client as their Communications Manager. Superb offices in Wiltshire with flexible working hours. This is a rare opportunity for a Communications Manager to join a growing communications agency on a 12-month fixed term contract, working with one of their key clients to develop and implement an internal communications and employee engagement strategy. What you'll be doingYou will be responsible for taking the lead in implementing an employee engagement and internal communications programme for a well-known global organisation. Working within a fantastic team of experts you'll be an extension to your client's business, running task groups, surveys and workshops, getting to know peoples thinking, and engaging employees through online and offline channels. You'll manage content development, writing and delivering effective campaigns with the support of the internal studio of creatives. You'll oversee the whole process, ensuring everything goes to plan and objectives are being met, with the opportunity to make a difference to your client's businesses and their employees. What experience you'll need You will currently be in a similar internal comms role; whether that's client side or within a communications agency. You'll have worked across integrated communications with the ability to create and deliver compelling content. Experience supporting cultural change and analysing gaps between where they are and where they need to be. Have an understanding of current trends and insights in employee experience and internal communications. You'll be energetic, have a positive attitude, ambitious and driven by working in a fast-paced environment. As this is an initial 12-month FTC you need to be able to commit for the full 12 months. What you'll get in return for your talentsFor all of your hard work you will be rewarded with a competitive salary aligned with your experience in the region of £30k - £40k, a lovely and progressive environment and an engaging project where you'll really get to see the success of your efforts. This fantastic agency also offer flexible working with the option to work from home. What's next?Please apply now or get in touch with Chloe at ADLIB (01179 269530) for more information, we're looking to have somebody in place ASAP.
— Leading Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:Up to £22kGreat training and development opportunities. Working for a leading agency with top rate clients. Cooperative, social officeThis is a brilliant opportunity for a motivated junior candidate to join a leading full-service agency and develop their career with excellent training and development. You’ll need to be a self-starter, as the beauty of agency life is that there are no two days are the same which means always keeping ahead of the game in terms technology, new marketing opportunities, the latest trends in on and offline media, social media and more.You will be given a full training programme, mentoring and hands-on client experience to ensure you really get to the experience the full mix, from strategy, implementation and awesome client results.What you’ll be doingReporting into the Group Media Director, you’ll be joining a growing team of dedicated, knowledgeable professionals. Your role will include a mix of on and offline media, giving you a broad range of experience across a variety of areas.In your day to day, you’ll be working to support the media team with tasks including data entry into media and finance systems, researching markets and competitors, building and maintaining both stakeholder and client relationships, media planning and more.What experience you’ll need Educated to at least ‘A’ level standard – Graduate preferred but not essential. Work ethic and willingness to learn are more important. Proficiency in Excel and PowerPoint essential. Excellent communication skills with a good telephone manner essential. Outgoing and enthusiastic personality able to build relationships at all levels. Proactive and able to work on their own initiative. Accurate with figures and a keen eye for detail.What you’ll get in return for your talents?There is a salary of up to £22k on offer. Please do still inquire if you’re a touch over this banding as there may be scope to flex for more senior candidates. Other benefits include private health care, pension, a generous holiday allowance, and regular team socials.What's next?Please get in touch with Chloe today to hear more about this role.
— Outstanding Creative AgencyLocation:BristolSalary:Competitive DOEFantastic opportunity for a talented Senior Strategist to join a fast growing creative agency based in Bristol. Enjoy working amongst a team of highly regarded team of experts, pulling collectively to achieve award-winning creatively led experiences for across a high profile client base. Plan and lead clients through an expansive branding and packaging offering. This is a newly created opportunity for a senior strategist within a lovely integrated agency that'll bring a track record of strategic, creative led planning across a portfolio of big brand names.What you'll be doingAs a Senior Strategist, you'll work closely with the Strategy Director, creative and client services team in getting to the heart of a high profile portfolio of clients. Youll enjoy operating at a senior level, attending client project meetings, running research/focus groups acting as strategic counsel, leading workshops to drive innovative thinking that essentially informs and shapes the creative brief and future success of a project.Supporting the wider business you'll enjoy supporting pitch work from preparation, interrogation of briefs and delivering strategic leadership, guidance and direction across the agencies existing and prospective client base.A writer with style and substance you'll have a talent for creating inspiring creative briefs, preparing analysis and rationale that inspires and provides creative direction. Youll develops concept statements, positioning and support material that sells in a compelling manner and wins clients hearts and minds from the first glance.Youll work with the wider business to identify and research new markets that feed into the business strategy, generating insight and trend based content for brands to connect with consumers.What experience you'll need At least 8 years experience in a packaging and brand building environment - either gained on the client side in brand management or agency side managing strategy and projects for client brands. Demonstrable knowledge and passion for defining creative strategy and associated communications. Youll be an expert communicator with real attention to detail, a team player and lover of agency life. Somebody who wants to go far, this is an opportunity to play a senior and essential role within the agency, making a name for yourself internally and externally.What you'll get in return for your talentsYoull get rewarded with a salary in line with your experience. Alongside a generous basic, you'll get Generous personal development budget to spend as you wish, annual pay reviews, flexible working options, a great bonus scheme, company pension, generous holiday and a lovely social work environment.What's next?For more information please get in touch with Ania at ADLIB.
Marketing case studies
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.