Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Professional services (b2b)Location:central BristolSalary:£35-40kA market leading organisation. The office is based in central Bristol and post pandemic will be mainly office based. This role will have a strategic impact but will mainly be delivery orientated. A fantastic opportunity became available to join an established business that remains stable even during the times of uncertainty. The successful candidate will report into the Head of Marketing and will work with a medium size team, with no direct reports. What you’ll be doing The successful candidate for this role will work support the Head of Marketing with a certain business unit where they will take ownership of planning and implementing multi-channel campaigns (with a main emphasis towards digital channels) to promote products and services. There will be a big element of stakeholder engagement (both internal and external) and managing conflicting priorities. What experience you’ll need to apply Previous b2b marketing experience ideally gained from FS or PS sector. Strong campaign and project management skills. Exceptional communication skills and outstanding attention to detail. Effortless relationship building and nurturing ability. Personality wise you’ll be adaptable, committed and have a positive attitude. What you’ll get in return for your experience A starting salary of c/ £40k + bonus, car allowance and benefits. An opportunity to work for a well known and secure organisation. What next? Please get in touch with Ania for more info.
— Marketing AgencyLocation:Bristol / RemoteSalary:Circa £28kJoin a digital first agency who work with globally recognised consumer brands. Form a key part of a talented studio to deliver on digital campaign briefs. Be part of a sort-after culture and working environment including some remote working. We’re looking for a Copywriter to join a digital first agency with their HQ based in Bristol. This is your chance to join a forward-thinking agency to help deliver creative on a variety of channels for one of the widest known consumer brands globally. The role is currently remote, but the agency has roots in Bristol so some travel to the studio will be expected long term. What you'll be doing Forming part of a talented, close-knit creative team you’ll be delivering insightful and attractive copy for consumer brands across various digital channels including web, apps, email and DM. Reporting into the Conceptual Copywriter you’ll be working shoulder to shoulder with a collaborative team of specialists, including designers, strategists, art directors, developers and a fellow copywriter. There will be a key focus on campaign work, so you'll bring a track record of writing digital short form copy to deliver briefs that will drive tangible results. In addition to this, you'll support the wider team longer form copy such as presentations, blogs and case study writing. This role calls for a true problem solver with a tenacious approach and the ability to think on their feet to deliver on a variety of briefs at pace, be it more complex copy, reinventing a piece of work or a fresh new idea! The agency works with some big-name consumer brands, and this role will focus on one of their key accounts in the main. We’re looking for a writer who will be a safe pair of hands with problem solving briefs and presenting to the design team, senior stakeholders and clients alike. The team are currently working remotely and when the time is right will be looking for a new home in Bristol, with plenty of continued flexibility offered. With that in mind, we're open to hearing from copywriters in different locations who are comfortable with regular travel to Bristol. What experience you’ll need Commercial background in copywriting within an agency environment. A portfolio full of copywriting examples, ideally digital campaign work. Excellent proofreading skills and attention to detail. Hands on with both thinking up concepts and executing copy. A team player who thrives when collaborating to solve a problem. Confident leading on briefs when needed and presenting ideas to clients. What you’ll get in return for your experience You’ll join an agency with a reputable culture and gain the opportunity to work with some globally recognised brands. You’ll receive a competitive salary and join a close-knit creative team who really care about your career development. What’s next Apply with an up to date CV + portfolio of work to be considered.
— New Customer AcquisitionLocation:SomersetSalary:£30-35kLovely and established consumer brand. This role will have an emphasis on direct and traditional marketing in oppose to digital. The office in Somerset, approx. 40 mins drive from Bath. Due to the remote office location we can only consider candidates with their own transport. The Client could offer a small degree of flexible working post pandemic. A fantastic, brand new opportunity became available to join an established and growing business based in Somerset. The successful candidate will work within a team of around of six. What you’ll be doing The successful candidate for this role will be ultimately responsible for driving new acquisition to the business through a range of traditional marketing channels. For example, using cold list mailing campaign to develop a prospect list. Another part of the role will be to work with a media agency to develop a media insert schedule for target customers. In addition, you’ll work on developing media and brand partnerships, similarly, to maximise new leads generation. Last but not least, you’ll be in charge of analysis all of the above, making sure that campaigns are optimised and the budget is adjusted accordingly. What experience you’ll need to apply Previous direct marketing experience ideally within a b2c space. Strong analytical skills. Solid understanding of lead generation and customer acquisition journey. Ability to work efficiently with colleagues and suppliers. What you’ll get in return for your experience A starting salary of £30-35k + benefits. Also an opportunity to start with “blank canvas” and really be able to make your mark within the field in subject. What next? Please get in touch with Ania for more info.
— Inspiring Environmental CharityLocation:Herefordshire / RemoteSalary:Circa £36kFully remote / Part remote working options available. Opportunity to raise awareness of important environmental & sustainability issues. Join a team of passionate, like-minded individuals. This is an incredible opportunity to join a respected environmental charity on a year-long contract to cover maternity leave. You’ll play a leading role in developing and maintaining their digital presence and delivering a long-term digital strategy, including managing budgets. What you’ll be doing Your key responsibility will be to lead the development and delivery of an organisational digital strategy, creating a clear vision for the charity’s future digital outputs. This entails project management and ongoing management of all digital communications and engagement activities. You’ll be expected to develop the main website into an inspirational & informative storytelling platform, maximising supporter experience and building the charity’s reputation within its sector. Furthermore, you will manage the Digital team and support staff, including recruitment, personal and professional development, budgetary control and contract procurement. What experience you’ll need to apply. Significant experience of designing and delivering digital strategies. Significant experience of digital project management, leading the delivery of websites and other products, on time and within budget. Experience in managing complex websites with a range of specific user needs. Expertise in website CMS. Proven experience of utilising audience insight for user experience. Excellent skills in digital storytelling: creating engaging and inspiring content. Excellent verbal and spoken communication skills including the ability to write compelling copy. Creative, with a good eye for stories and ideas that engage and inspire. Experience in using Matomo, Google Analytics or other analytic tools effectively to drive strategic changes. Solid experience of managing budgets. High attention to detail and ability to manage multiple projects. An ability to positively interact and work closely with a wide variety of individuals and teams. Strong people manager, with excellent diplomacy skills; able to negotiate resource requirements, manage internal stakeholder expectations and external suppliers. What you’ll get in return for your experience A salary of circa £36k is on offer, alongside some great benefits. (There is some flexibility here for the right candidate, so please still apply if you are looking for slightly more and have all the required skills.) What's next? This is an urgent requirement, so please send your CV through ASAP to be considered and receive more information.
— German speakingLocation:North BristolSalary:£22-28k DOEFantastic, ambitious and ethical consumer brand. The office is based in Bristol and post pandemic, remote working on some days will be allowed. In order to be considered you need to speak German fluently. I am very excited to be supporting an amazing and environmental Client of mine in the recruitment of German speaking Sales & Marketing Executive. This is an urgent role so please apply asap if interested. What you’ll be doing The successful candidate will work within the sales and marketing team which is responsible for the distribution, sales and marketing of my Client’s products to over 60 countries. The sales side of the role will mainly focus on account management: nurturing relationships with existing Clients where new business development will be much smaller part of the role (c/ 10-15%). Day to day tasks will involve communicating brand updates, leading meetings with trade partners and handling negotiations with key customers. Moreover, identifying new sales opportunities where appropriate. The marketing side of the role will entail market and competitor research as well as using data and insight to support marketing strategy for German speaking countries. The postholder will contribute to language content on the main website and will help maintaining fresh content on partner websites. You’ll also arrange other promotional activities and advertising. What experience you’ll need to apply Ability to speak fluent German. Previous experience in sales or business development will be advantageous. Comfortable with handling negotiations with customers. Previous marketing experience will be beneficial. Exceptional organisation, project management and prioritisation skills. What you’ll get in return for your experience A salary between £22-28k DOE + benefits. An opportunity to work for an ethical brand and with a small but friendly an ambitious team. What next? Due to the urgency of the role please express your interest asap.
— Fast Paced B2B BusinessLocation:SwindonSalary:£50k-£60kFast Paced & Dynamic Working Environment. Flexible Home/Office Working Policies. Competitive Salary & Benefits. I’m now working with a fantastic B2B business in Swindon as they look to hire their next Senior Digital Marketing Manager. This is a fast paced and campaign led environment, where you will manage internal and external agencies to deliver multichannel digital lead generation campaigns and look to optimise and improve results all the time. What you’ll be doing You will ultimately drive digital performance for key products within the business, defining and owning the paid and owned media strategy. You will focus on lead generation, conversions, analyse revenue vs spend, and track key metrics across all campaign performance. You will run large scale PPC campaigns across Google and Bing, managing both an internal and external agency on a daily basis to ensure results are on track. You will lead on paid social, with social lead generation and engagement through key platforms such as Facebook, LinkedIn and retargeting networks. You will also contribute towards the SEO strategy, create and optimise landing pages, A/B test, look at UX and CRO, as well as managing the affiliate and programmatic marketing strategy. Analytics and performance tracking using tools such as Google Analytics, Tableau, SEM Rush and Salesforce will prove invaluable as you dive in to the data to understand trends, performance, and look at ways to improve results. You will not be building the campaigns yourself, but will be managing resources to conceptualise, execute, manage, monitor, optimise, improve and report on successes. What experience you’ll need Proven digital marketing expertise, ideally within a B2B environment Multichannel acquisition and retention campaign experience Ability to drive visitors, click through, convert and maximise sales Experience with large scale PPC campaigns In depth knowledge of SEO, SEM and Social Media to improve sales performance Results driven and KPI focused Highly data driven, always looking to improvements Exceptional communication and stakeholder management skills Strong numeracy and analytical ability Great problem solver What you’ll get in return for your talents This is a fast paced environment, and you will be rewarded with a competitive salary (£50k-£60k), great company benefits, and a flexible working environment where you are only expected to attend the office a couple of times a week. What next If you have proven digital marketing skills, especially around lead generation and driving traffic and conversions, then apply now or contact Chris for more information.
— flexible hours based on a 3 day weekLocation:WiltshireSalary:Circa £30k pro rataPart-time Marketing Manager role (3 days per week, flexible working hours). Long established Digital Marketing Consultancy in their next phase of growth. Easily commutable from Wiltshire and surrounding areas. A long established, award-winning digital marketing consultancy in Wiltshire is looking to make multiple hires as part of its strategic growth plan. The part-time Marketing Manager will play a very important role – increasing brand awareness and helping generate leads to win new customers for the consultancy. This is a B2B lead generation role. What you’ll be doing The part-time Marketing Manager will work closely with the MD and Client Services Director to establish and implement brand awareness and lead generation campaigns to help win and onboard new clients in the retail and eCommerce space. This is a B2B marketing role where your success will be defined by new client wins. It’s not a sales role, the Client Services team will be responsible for converting the leads that the marketing manager generates. Hours are flexible, based around a 3 day week, but you could for instance spread 3 days’ worth of hours over a 5 day week if you wanted to. What experience you’ll need to apply Experience working as a B2B Marketing Manager is a must. Experience working for a Marketing, Digital, or Creative agency, or similar would be a huge bonus but is not essential. As long as you’ve worked in a marketing role where your purpose is to generate leads and win enterprise levels clients then we’d like to hear from you. Brand awareness and lead generation experience is a must. Excellent multi-tasking and interpersonal skills should go without saying. What you’ll get in return for your talents This is a great role offering a competitive salary. You’ll also receive and excellent benefits package which includes designated personal development time each month to help with career progression. Also on offer is a pension scheme, child care vouchers, cycle to work scheme, Amazon Prime account, in-house tuck shop and lots of games to play in your down time. They throw a great Summer and Xmas party and also have a “fun fund” for the team to choose how to spend on social activities. What's next? If you have the required experience and are interested in finding out more, then click to apply now.
— Well Known Swindon BrandLocation:SwindonSalary:£20k-£22kFantastic Junior Digital Marketing/Comms Opportunity. Nice Varied Digital Comms Role. Excellent Company Culture. ADLIB are working with a fantastic Swindon business looking to add a Digital Communications Assistant in to their existing Comms team. This is a highly varied and hands on role across a group of companies, where you will deliver external communications as well as internal comms, with both B2B and B2C messaging. This is a great opportunity for a recent graduate or someone with 1-2 years’ experience and looking to further develop their career within a great team. What you'll be doing Working with the Communications Manager you will help update the company website and create relevant content, as well as producing social media posts across a number of platforms. You will help create and deliver email marketing campaigns, monitor website traffic, and use Google Analytics to report on the performance. You will use your copywriting skills to help create marketing collateral and materials, and assist with their design, utilising the Adobe Create Suite. As well as this, you will liaise with print and design agencies, help with photography and even video content. As this is a hands on Assistant role, there may be times where you will need to provide administration support, but you will have the opportunity to further develop and refine your digital marketing and comms skills within a great organisation. This is initially remote working, but will return to a mix between office working and home working in the long term, so you must be able to travel to the office. What experience you'll need to apply Previous experience within a marketing role Excellent content/copywriting skills Strong editing and proof-reading skills A good understanding of digital technologies Good eye for design for printed material/collateral Ideally a little experience with SEM and the Adobe Creative suite i.e. Photoshop, InDesign High level of attention to detail Ability to self manage and prioritise your time Full driving license and a car Ideally holding a relevant degree or qualification What you'll get in return for your talents You'll be joining a great team with a fantastic company culture, the salary is competitive (£20k-£22k), there are good company benefits including 25 days holiday and Simply Health membership; with the variety within this role there's no fear of getting bored! What next If you have worked within a marketing or comms role and are looking for that next step in your career, apply now or contact Chris (01179 269530) for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.