Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— apply now, deadline closes on Wed 21st AprilLocation:South/ West BristolSalary:£23-28kTruly lovely place to work for, located in the South West Bristol, c/ 30 mins drive from town. The main emphasis of this role will be on content and social. This role will be office based during term time with remote working allowed during school holidays. I am delighted to support a great Client of mine that sits within the education sector with recruitment of a Digital Marketing Executive. What you’ll be doing The successful candidate will report into the Head of Marketing and will be responsible for managing the digital presence of the school. The biggest emphasis will be on delivering first class content via social media channels and the website. That would be a mixture of written, visual and video content. Another part of the job will be to write copy for weekly newsletter and making sure that the internal library of assets is always up to date. The postholder will be the first point of contact for any website related queries and they will also monitor incoming reviews. What experience you’ll need to apply Previous digital marketing experience with an emphasis on content and social media. Marketing degree or qualifications. Ability to use creative software such as Indesign and having a creative flair will be beneficial. Excellent communication skills, ability to deal effortlessly with stakeholders on different levels. Due to the remote office location we can only consider candidates with an access to a car. Due to the nature of this role an Enhanced DBS check will be required. What you’ll get in return for your experience A salary of £23-28k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Growing Digital Marketing AgencyLocation:Manchester or Leeds plus flexible workingSalary:£20k - £26k DOEPR & Content Executive working with well-known brands. Excellent career progression. Growing Digital Marketing agency. We’re looking for a seasoned Account Executive or PR & Content Executive for an award-winning Digital Marketing agency with offices in Manchester and Leeds. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. As well as an excellent salary and benefits package you’ll receive very good career development and get to work on a range of PR and Digital Content campaigns for some really well-known brands. What you’ll be doing You’ll join a growing team in a brand new PR & Content Executive role, working across a range of PR campaigns but predominantly online PR / digital Working predominantly on B2C clients but there’s a B2B mix in there Working with clients in a broad range of sectors including FMCG, Sport, Retail and Property Lots of room to grow and to progress up the career in the PR and Content team. What experience you’ll need to apply The ideal candidate is an Account Executive or PR & Content Executive able to take the lead on smaller client projects and to assist senior members of the team on larger campaigns. A minimum of one year of experience in a marketing, PR or content agency. Excellent written skills are a must – this person will be creating all sorts of content in this role Good working knowledge of PR practices but digitally focussed Bags of creativity Keen eye on the media agenda, looking for opportunities What you’ll get in return for your experience A competitive salary in the region of £20k-£26k depending on experience and a commission structure to increase your earnings further. Excellent benefits package Flexible working (2-3 days a week from home) The chance to work on a broad range of digital / tech projects for a diverse spread of clients, many of which are well-known brands. Excellent personal development and career path available. What's next? If you’ve got experience as a PR & Content Executive or Account Executive in a PR and Content team, then please apply right away!
— Growing Digital Content AgencyLocation:CheltenhamSalary:£26k - £30k (flexible for a SAM)Be the first Account Manager to join this growing content agency. Broad range of clients across a range of B2C sectors. Cutting edge content campaigns on the likes of Tik Tok and Bumble. We’re looking for a seasoned Account Manager or Senior Account Manager to join an exciting Digital Marketing and Content agency in Cheltenham as they embark on their next round of growth. They’ve won some really great clients and are set to have a record-breaking year. With lots of great talent joining the agency, this is your chance to join as their first Account Manager and to grow with them. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. What you’ll be doing You’ll join a growing agency with a great creative team, in a newly created Account Manager / Senior Account Manager role The Account Manager or Senior Account Manager will become the main point of contact for key clients and will take campaign and creative briefs, brief them into the studio and production teams, and be responsible for the day to day nurturing of client relationships You’ll be an opportunity spotter and enjoy putting forward new ideas and solutions to help keep projects flowing into the agency Chance to pitch for new clients as well as you grow in your role (with the support of the Business Development Director) You’ll brief designers, video producers and motion graphics / animators, and work closely with a content strategist and producers Lots of room to grow and to progress your career in the Digital Marketing, Account Management and Content Gain experience managing campaigns on platforms such as Tik Tok and Bumble. What experience you’ll need to apply The ideal candidate is an experience Content Account Manager or Senior Account Manager who has worked for an agency managing Content-driven campaigns Excellent written and communication skills are a must Good working knowledge of digital content and experience briefing creative teams in an agency environment What you’ll get in return for your experience A competitive salary in the region of £26k-£30k, flexible for a Senior Account Manager, depending on experience Excellent benefits package Flexible working (2 days a week from home) Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Content Account Manager or Senior Account Manager, then please apply right away!
— Lovely eCommerce BrandLocation:Bournemouth / remoteSalary:Up to £25kPlay a key role in the marketing team creating quality social media campaigns. Amazing culture and flexible working environment. New role due to sustained growth. This new role has come about from the continued fast growth of an established eCommerce offering. As Social Media Executive, you will work closely with the Marketing team to plan and produce first class social media campaigns across a range of channels. A passion for all things social is an absolute must! What you’ll be doing This is an exciting opportunity for a social media enthusiast to join an established and thriving eCommerce brand. Your role will involve getting stuck in creating and delivering a wide range of organic and paid social media campaigns, from ideation and planning to content creation and analysing and reporting on social performance, utilising data to support the overall marketing strategy and goals. With an amazing product range, award nominations for their fast-growth, an awesome culture, newly refurbished kitted out offices, fantastic training and career development opportunities, this really is a really great place to work. The team are working almost entirely remotely at the moment, but when things calm down you’ll have the flexibility to either work from home or in the office. What experience you’ll need Ideally you’ll be in a similar role as a Social Media Executive, Digital Marketing Executive or Content Executive. Extensive experience with content creation for a range of channels. Organic and Paid Social experience is a must. First rate communication skills and a natural flare for writing. Creative mindset with the ability to juggle multiple projects from conception to execution. Self starter with a positive can do attitude. What you’ll get in return for your talents There is a competitive salary on offer, entirely dependent on experience, but around the £22-25k mark. Benefits are generous, including 30 days holiday, training and development opportunities, childcare vouchers, flexible working hours, beautiful offices, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— HealthcareLocation:Stroud / BristolSalary:£35-45kBroad marketing role covering the brand aspect and multi-channel comms. The office is based in Stroud and post pandemic this role will be based in Stroud 3 days per week and 2 in Bristol (possibly one day from home). Exciting and fast pace company. I am truly delighted to support a key Client of ours, a healthcare company that balances profit and purpose with recruitment of Marketing and Brand Manager. What you’ll be doing The successful candidate will report into Business Development Director and will manage a team of two. Ultimately, you’ll be responsible for the brand story and all the content accompanying it: written copy, audio-visual and video. It will be your role to make sure that brand and content strategy is fit for purpose and you’ll identify new opportunities and angles to raise brand awareness and ultimately increase sales. You will work closely with internal and external stakeholders regularly inclduing Senior Leadership team, it will be also your job to keep a close eye on budget. What experience you’ll need to apply Previous brand marketing experience working on a managerial level. Working for a small or medium size company at some point in your career is essential. Knowledge of interest in human healthcare or nutrition will be highly beneficial. Natural problem solver, resilient, agile, composed, excellent communicator with strong sense of ownership and effortless stakeholder management skills. What you’ll get in return for your experience A salary of £35-45k DOE + benefits. What next? Please apply now or get in touch with Ania for more info.
— 12 months FTCLocation:BristolType:Salary:£24-27kInitial 12 Month FTC with potential for permanent role. Broad campaign led role. City centre location with flexible working. A well established business in Bristol are looking for two experienced Marketing Executives to join their team in Bristol on an initial 12 month Fixed Term Contract. There is a very strong opportunity for the role to go permanent after the initial contract period, you will be running multichannel campaigns to drive awareness and interest in a number of events, and will ultimately drive people to register and attend both virtual and in person events. What you’ll be doing This is a highly varied role, where you will be involved in campaigns from research through to briefing, targeting data, planning and production, creative briefing, artwork design, proofreading, delivery and post campaign analysis. To do this, you’ll have a good grasp of digital channels, with an ability to construct effective multichannel campaigns across owned channels such as web, social and email. To be successful in this role, you must have some experience of driving attendees to an event, this could be a webinar, a virtual event, a trade show or an exhibition, so long as you know how to target potential attendees, draw them in to the funnel, and nurture them to the point of signing up. What experience you’ll need to apply Experience of promoting virtual or in person events Email marketing experience Good campaign management experience Ideally good content and copywriting skills Excellent communication skills Good analytical and problem solving skills Ideally degree educated or holding a relevant professional qualification i.e. CIM What you’ll get in return for your talents There is a competitive salary on offer (£24k-£30k), a realistic opportunity for a permanent role after the initial 12 month contract period, there is also a great team to work with, and good company benefits. What next If you have previous experience marketing and promoting events, then apply now, or contact Ania for more information.
— responsible healthcareLocation:GloucestershireSalary:£30,000 - £35,000 + benefitsFast growing Life Science Part of an emerging sector Strong and inclusive environment This is an opportunity to join an exciting commercial Healthcare innovator, offering market leading science within an emerging sector. In line with growth, they are looking for an experienced creative marketer to be a passionate steward, advocate, and storyteller of their brand. This role will be to work as part of the internal marketing team to execute the brand directive, marketing plans and work with the Leadership team to bring that strategy to life. The company is experienced international success and directly makes an impact to human lives. What you’ll be doing Creative capabilities whilst working within brand guidelines and to set briefs. Create on-brand collateral for online and offline communications, including new product launches and campaigns, POS, brochures, leaflets, online courses, events, email and web banners, social media posts and diagrams and illustrations/infographics. Create engaging video and animation content. Create and edit product labels for new products as well as product renders and images for marketing. Website management using WordPress CMS, campaign pages, web development · Design and implement creative social media strategies. Live event and online educational event coordination. What experience you’ll need to apply? Confident in Adobe suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects). Enthusiastic and composed when facing dynamic task/workload. Website development experience · Excellent communication, relationship building and organisation skills. Flexible and adaptable to new tasks or briefs. Works both autonomously and collaboratively. Keen interest in health, ethical and sustainable business. Curiosity, proactive and strong attention to detail. An ability to be agile whilst also combined with composure to plan strategically. What you’ll get in return for your experience To be part of a growing healthcare company committed to restoring human health and ecology. Have a significant impact to a business looking to potentially up-scale in future. In addition, they are champions of diversity and employee inclusion, with benefits including private healthcare and well-being allowance. Commutable from Bristol, Cheltenham, Gloucester, Swindon, and Stroud.
— High Tech Scale-up in MotorsportLocation:Bristol area / Remote workingType:Salary:£350-£450/day DOEMarketing Strategy / Consultant role for a High Tech Engineering early stage/scale-up with a World-leading product. Competitive day rate in the region of £350-£450/day DOE. B2B Marketing role targeting Global Motorsport and Automotive manufacturers. We’re looking for a Head of Marketing / Marketing Consultant for a hugely exciting Engineering / Tech scale-up with a world-leading product sold into the global Motorsport and Automotive sectors. Developed by some of the best engineers in the industry and with a significant sale to a global brand soon to be announced, this is an incredible opportunity for an experienced Head of Marketing / B2B Marketing Consultant. This will be a three-month contract initially, so you’ll need to hit the ground running and get things done at pace. It’s a high-level role from the point of view of defining strategy but as they’re a small company they need someone hands on to implement it themselves as well. What you’ll be doing Quickly get under the skin of the business, the product and target audience to define a marketing strategy which will build brand awareness and drive sales of a £multi-million product, predominantly aimed at Automotive and Motorsport manufacturers. Planning and implementing a new website design with the help of web designers and developers (wireframes already approved) Plan and deliver effective lead generation campaigns. Building a contact database (with support from a junior resource or outsourced service) . This will comprise of relevant individuals at global Automotive and Motorsport companies. Create and manage Social channels – LinkedIn in particular. Working with a PR agency to manage external messaging and communications. What experience you’ll need to apply Ideally SME-sized, fast-growth industry experience in the Engineering or Automotive space. If you’ve worked in Motion Simulation you’d be the ideal candidate. Solid B2B marketing strategy and implementation experience. Experience with HubSpot CRM is preferred but not essential. Experienced in working with Web Designers and Developers to create websites and manage their performance. Understanding of the principals of SEO and content for a lead generating website. Good understanding of advertising across traditional print and online channels To create and manage Social channels, namely LinkedIn. Work with PR agency to manage external messaging and comms. The audience is global, so you’ll need the experience and ability to think big. The product is high value (£1m+) so you’ll have experience marketing products of this value, B2B In summary, you’ll be a Head of Marketing / Marketing Consultant / Senior Marketing Manager who’s a good all-rounder. Able to write compelling communications and execute a cohesive marketing strategy. What you’ll get in return for your experience Competitive day rate in the region of £350-£450/day DOE. The chance to play a role in taking an extremely disruptive piece of engineering to market with some very exciting applications in the automotive and motorsport engineering space. Possible contract extensions or permanent position for the right person or recruit the next marketing manager to take over the reins. Remote working available. What's next? If this sounds interesting and you have the required experience, apply now.
— International RetailerLocation:near ChippenhamSalary:£40-50kSenior marketing role with a European remit. The office is based near Chippenham, post pandemic the role will be partly office, partly home based. Established and respected employer. I am delighted to support a great Client of ours with recruitment of a Marketing Manager. What you’ll be doing The successful candidate will report into the Marketing Director and they will work in a team of four in the UK as well as a global marketing team based in the US. The main emphasis of the role will be to develop and manage multi-channel marketing campaigns aimed at the European market. To achieve outcomes required, you’ll work cross functionally with other teams such as Digital, Creative, Social, PR and Retail. Another core part of this role will be to work closely with the global digital agency and manage all aspects of regional performance marketing (SEO, paid, affiliate). For both key aspects mentioned above, the successful candidate will play a key part in planning and analysis, less so in execution. What experience you’ll need to apply Previous experience working on a managerial level for a consumer brand. Background in eCommerce, retail or premium goods is beneficial. Proven track record of managing campaigns. Experience working for a large organisation at some point in your career, ideally with a matrix structure and exposure to a net of stakeholders. International experience is hugely beneficial. What you’ll get in return for your experience A salary of £40-50k DOE + great benefits. What next? Please apply now or get in touch with Ania for more info.
— flexible hours based on a 3 day weekLocation:WiltshireSalary:Circa £30k pro rataPart-time Marketing Manager role (3 days per week, flexible working hours). Long established Digital Marketing Consultancy in their next phase of growth. Easily commutable from Wiltshire and surrounding areas. A long established, award-winning digital marketing consultancy in Wiltshire is looking to make multiple hires as part of its strategic growth plan. The part-time Marketing Manager will play a very important role – increasing brand awareness and helping generate leads to win new customers for the consultancy. This is a B2B lead generation role. What you’ll be doing The part-time Marketing Manager will work closely with the MD and Client Services Director to establish and implement brand awareness and lead generation campaigns to help win and onboard new clients in the retail and eCommerce space. This is a B2B marketing role where your success will be defined by new client wins. It’s not a sales role, the Client Services team will be responsible for converting the leads that the marketing manager generates. Hours are flexible, based around a 3 day week, but you could for instance spread 3 days’ worth of hours over a 5 day week if you wanted to. What experience you’ll need to apply Experience working as a B2B Marketing Manager is a must. Experience working for a Marketing, Digital, or Creative agency, or similar would be a huge bonus but is not essential. As long as you’ve worked in a marketing role where your purpose is to generate leads and win enterprise levels clients then we’d like to hear from you. Brand awareness and lead generation experience is a must. Excellent multi-tasking and interpersonal skills should go without saying. What you’ll get in return for your talents This is a great role offering a competitive salary. You’ll also receive and excellent benefits package which includes designated personal development time each month to help with career progression. Also on offer is a pension scheme, child care vouchers, cycle to work scheme, Amazon Prime account, in-house tuck shop and lots of games to play in your down time. They throw a great Summer and Xmas party and also have a “fun fund” for the team to choose how to spend on social activities. What's next? If you have the required experience and are interested in finding out more, then click to apply now.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.