Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Flexible Working OptionsLocation:SwindonSalary:CompetitiveExceptional & High Growth Company. Fun Dynamic Team & Working Environment. Flexible Working Pattern. Here is an exceptional opportunity to join a large Tech business in Swindon as their new Digital Marketing Manager. Tech businesses don’t get much better than this, having created an engaging environment, and working with exciting brands this is a company who puts emphasis on fun and creativity across all of its activities. Initially working remotely for the rest of the year, there is ongoing flexible working with the expectation that you’ll work full time but be in the office at least twice a week. What you’ll be doing Working closely with the Marketing Director, you will drive inbound opportunities, shape the strategy and messaging of the evolving brand and build solid nurturing workflows as they start the exciting journey of scaling up. This is a truly disruptive business, and you will have a thirst for new and disruptive processes and campaign strategies. There is an inbound marketing strategy in place, but you will massively ramp this up through integrated multichannel digital marketing campaigns that drive genuine business outcomes. You will understand buying personas, be adept at creating automation programmes (ideally through Hubspot), and find ways to bring prospective clients in to the funnel. Any experience of utilising an Account Based Marketing strategy for key accounts would be useful. This role is about results, and as such you will use a variety of analytical tools to provide in-depth reporting on campaign success rates, and will look to optimise and improve results wherever possible. As the role grows, you will have the opportunity to scale and grow the digital function and team, but there will always be a place for external agencies and third-parties to help maximise success, and you will work closely with these to ensure they’re an extension of the digital team. What experience you’ll need to apply Proven experience within a B2B Digital Marketing role Excellent experience across digital search, PPC advertising, remarketing, and social targeting Ability to drive exceptional growth through marketing activities and strategy Strong web management skills, ideally with Wordpress Previous experience of using automation tools, especially Hubspot Knowledge of Account Based Marketing strategies Excellent written and verbal communication skills A genuine desire to disrupt and challenge in creative activities Ideally experience of marketing to SMT and C-level audiences What you’ll get in return for your talents There is a competitive salary on offer for this one, plus you’ll be working with an exceptional company and proposition. There are good benefits and a flexible working pattern on offer. What next If you’re an Inbound Marketing expert then I want to hear from you. Apply now or contact Chris for more information.
— Innovative Tech SectorLocation:Nr. Chipping NortonSalary:CompetitiveHighly Varied Role. Competitive Salary & Benefits. Flexible Working Options. Here is a great opportunity to join an innovative company within the Tech sector, who are looking to bring a new Marketing Manager in to their team. This is a highly varied role where you will promote tools and programmes that will ultimately help educate the younger generations and encourage them to train in one of the most in demand industries in the world. Due to the location, one to two days working from home will be considered for the right candidate. What you’ll be doing Working alongside the Marketing Team Lead you will help drive the marketing and communication strategy for both the global programmes and the B2C channels. You will be experienced in building and implementing marketing plans that are executed through a variety of digital and offline channels to a range of target audiences. Working as part of a small team you will set the direction and delivery of multichannel campaigns, and will be responsible for the creation and delivery of engaging marketing content. You will work across predominantly digital channels, but will also be responsible for wider activities and the creation of offline materials. You will have a strong grasp of analytical tools, and will track sign-ups, conversions and ROI, and will be able to report on this at regular intervals. The beauty of this role is the variety, and you will be targeting both businesses and consumers, and as such taking on a wide range of messaging and approaches. What experience you’ll need to apply Fairly extensive experience within a relevant role Strong digital marketing skills Proven campaign management experience Analytical with the ability to understand and report on data Strong copywriting skills Ideally having previous line management experience Excellent communication skills What you’ll get in return for your talents This is a really great role with bags of variety, and there is a competitive salary on offer depending on experience. As well as this, there is private healthcare, a generous holiday allowance, and a flexible working approach. What next If you think you have the right experience for this then please apply now, or contact Chris for more information.
— National BrandLocation:BristolSalary:circa £35kWell Known National Brand. Both a Strategic and Tactical Role. Lots of Variety! This is a great opportunity to join a well known brand as their new Digital Marketing Manager on the outskirts of Bristol. Taking ownership of the Financial Services division you will be responsible for planning, delivering and evaluating the digital marketing plan. This is a hands on role with end to end campaign management across most digital channels, where you will promote new products and acquire new customers. What you’ll be doing Working closely with the line manager you will deliver the digital marketing strategy across Insurance and FS products, and deliver multichannel digital campaigns from start to finish whilst collaborating with the wider marketing team and agencies. You will utilise all of your knowledge and experience across key channels such as Paid Search, SEO, Email, Social Media, Content Strategy and Affiliates. This is an all encompassing role where you will not only deliver campaigns that create brand awareness and acquire new customers, but you will also oversee the digital marketing budget, develop digital strategies, monitor the digital trading performance, monitor competitor activity and run weekly updates to Senior Management. This role is ideal for a good all rounder, someone with strong communication skills, strategic yet tactical, and who is proficient with analytics and data management to report on campaign successes. What experience you’ll need to apply Previous experience within a Digital Marketing specialist role Sound knowledge across all digital channels Experience of developing and delivering digital strategies Analytical mindset with the ability to dive in to the data and draw conclusions and insights Strong verbal and written communication skills Knowledge of the Financial Services sector and Insurance products would be beneficial Ideally degree educated or holding a relevant professional qualification such as CIM What you’ll get in return for your talents As well as joining a large National organisation and a dynamic team, you will receive a salary of circa £35k, a company bonus, generous holiday allowance, healthcare, life assurance and a competitive pension scheme. What next Don’t miss this opportunity, please apply now for more information.
— Exciting BrandLocation:Central LondonSalary:Up to £50kWork with a talented, dedicated team of experts. Join a truly innovative brand with huge growth plans. Fully flexible working and great benefits. This is a hugely exciting opportunity for a talented, passionate eCommerce Marketing Manager to take the lead on all things digital and play a key role in driving this already impressive business forward. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll focus on creating and implementing the full D2C eCommerce strategy, assessing areas for improvement (using analytical data on site performance) in order to drive growth across trading, customer acquisition, conversion and retention. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for a super exciting brand. What's not to like? What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with brands in their early stages of development. Extensive experience with Shopify and all digital marketing channels. Independent thinker and hard worker with tons of ambition. Excellent interpersonal and communication skills. Leader with ability to hit the ground running and drive positive change. What you'll get in return for your talents There is a competitive salary on offer and the team's business plan and way of working is very unique – work life balance is key here so fully flexible and remote working is on offer to all staff. This is an incredibly forward thinking and fast paced business where you’ll be presented with huge growth opportunities! What's next? Get in touch with Hannah to hear the finer details on this one.
— Professional services (b2b)Location:central BristolSalary:c/ £40kA market leading organisation. The office is based in central Bristol and some travel to Hampshire will be required. This role will have a strategic impact but will mainly be delivery orientated. A fantastic opportunity became available to join an established business that remains stable even during the times of uncertainty. The successful candidate will report into the Head of Marketing and will work within a team of around of six individuals, initially with no direct reports. What you’ll be doing The successful candidate for this role will work support the Head of Marketing with a certain business unit where they will take ownership of planning and implementing multi-channel campaigns (with a main emphasis towards digital channels) to promote products and services. There will be a big element of stakeholder engagement (both internal and external) and managing conflicting priorities. What experience you’ll need to apply Previous marketing experience ideally gained from b2b FS or PS sector. Strong campaign and project management skills. Exceptional communication skills and outstanding attention to detail. Effortless relationship building and nurturing ability. Personality wise you’ll be adaptable, committed and have a positive attitude. What you’ll get in return for your experience A starting salary of c/ £40k + bonus and excellent benefits. An opportunity to work for a well known and secure organisation. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Exciting Fintech ProductLocation:BristolSalary:circa £60kFast Growing Fintech in Central Bristol. Exciting Growth Marketing Opportunity. Competitive Salary & Benefits. This is an exciting opportunity to join a fast growing and already successful Fintech start-up here in Central Bristol as their new Growth Marketing Manager. With a small but exceptional expanding team already in place, you will have people to bounce ideas off as you take the reigns and drive experimental campaigns, designed to acquire new customers through predominantly organic channels. What you’ll be doing Ultimately you’ll be finding the best and most efficient ways to drive new customers and sign ups across all channels. You’ll be working closely with the Chief Marketing Officer to set out a growth strategy framework that will help to identify, prioritise and run weekly experiments that drive new customer acquisition and increase conversion rates. You will have a lot of data to hand, and you will use this to understand customer behaviour, to understand why some things work and others just don’t. You will be naturally curious and willing to experiment with different ideas and campaigns, setting up AB tests, optimising on the fly, tracking results, and always looking for improvements. There will be key metrics to work to, such as increasing visitor numbers, click through rates, dwell times, sign ups and reducing drop offs, and you will be responsible for writing, building and testing different web pages, propositions and marketing campaigns that improve conversion and optimise revenue. This is a hands on role and you won’t be walking in to a ready made team for you to manage, but there is plenty of opportunity to recruit required additional resource to ensure the best results. This is an ambitious company and as such they’re looking for an equally ambitious person to come in and help drive things forward. What experience you will need to apply Previous experience within a growth marketing or similar roles Proven results driving business growth and new customer acquisition Strong digital marketer Creative and data-driven Ability to understand data and to use this to inform future business decisions Experience managing multiple projects, marketing campaigns and commercial targets Brave and willing to experiment with different ideas What you will get in return for your experience This is such a great brand, product and career opportunity. You’ll be joining at a really exciting time and will have a vital role to the success of future growth. There is a competitive salary on offer of circa £60k, but if you’re looking for a little bit more don’t be deterred from applying. There are some really nice little perks which come with the package, and a bonus scheme as well. What next Roles like this are always in hot demand, especially in the current market, so don’t wait around, apply now or contact Chris for more information.
— 2 Positions AvailableLocation:BristolSalary:£35k-£42kCreative Investments Writing Opportunity. Varied Campaign Led Role. Fantastic Employer with Great Benefits. Here is a great opportunity to join a top Bristol business as their new Investments Communications Manager. There is a Permanent role as well as a 12 month Fixed Term Contract, so 2 positions available. Coming from a background within Financial Services you will be a proven creative writer across a number of channels, including Direct Mail, and will have previous experience writing for Investments. You couldn’t ask for a better employer, with an agile working approach, great salary and benefits, and a central Bristol location, this could be just what you’re looking for. What you’ll be doing Working within a fast paced Communications team you will create content and communications for a large number of campaigns and across a wide range of online and offline channels, including Direct Mail. Using your natural creativity you will help bring these campaigns to life with the written word, utilising your previous Investment writing experience. Your words will help educate new and existing customers about investment opportunities, influencing their thinking, and ultimately leading them to better financial decisions that can improve their financial future. You will collaborate with designers and other specialists across content led and offer led marketing campaigns. Taking an integrated approach you will also work closely with the PR and Research teams to conceptualise joined up and insightful multichannel communications. To be successful in this role you will demonstrate a detailed understanding of financial products and markets, and will stay on top of the latest news, developments and trends within this market, including competitor activity. You will develop a detailed understanding of your target market and audience and will showcase exceptional copywriting skills in all of your work. What experience you’ll need to apply Previous Financial Services writing experience, especially for Investments Knowledge of online and offline marketing techniques and strategies Previous experience with Direct Marketing campaigns Detailed understanding of financial products and markets Exceptional written and verbal communication skills Experience of writing communications for multiple channels and segments Ability to work under pressure and to tight deadlines Genuine team player with a collaborative mindset What you’ll get in return for your talents This is a top employer with huge opportunities for progression. There is a good salary on offer (£35k-£42k), annual bonus, good holiday allowance, massive pension and lots of other perks including flexible working options. What next If you’re interested in this and have experience writing for Investment products and campaigns then don’t mess around, apply now or contact Chris for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.