Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— South SomersetLocation:South SomersetSalary:£On ExperienceGreat Brand Manager position based in South Somerset. Join a global organisation and help drive their UK brands. Cross functional and dynamic role. This is a fantastic opportunity for a talented Brand Manager or Associate Brand Manager to join a global organisation in Somerset. With responsibility for branded campaigns across the UK, you’ll grow the brand further and deliver on marketing objectives in line with the overall business strategy. What you'll be doing As a successful candidate for this role you’ll be in charge of developing and managing branded campaigns across all channels to support their growth, increase brand awareness and meet business initiatives. You’ll work closely with the global team to devise and deliver marketing plans and strategies, organise and attend trade events, exhibitions and seminars, and manage the production of marketing materials (including printed and online media). With a range of markets to target you’ll be involved in conducting detailed market research and immerse yourself within the brands, identifying target audiences and devising effective campaigns. What experience you'll need to apply Proven brand management experience. Understanding of how market research methods can be used to achieve desired results. Data analysis and interpretation skills. Drive, determination and enthusiasm. A high standard of computer literacy, especially across MS Office Excellent project management skills. A strong verbal and written communicator. A team player, willing to fit in to this great company culture. What you'll get in return for your talents This is a fantastic company to join and you will be rewarded with a highly varied role. Working within a clearly defined market you will have all of the tools to continue the strong growth that this brand has seen year on year. With a competitive salary and a good benefits package, this really is a great role. What's next? There will be lots of interest in this exciting role so please apply now or contact Chloe (01179 269530) for more information.
— Fast Growing TeamLocation:Ilton, SomersetSalary:£20k-£23kJoin a Fast Growing Team. Lots of Training, Progression & Development. Fantastic Company Culture/Environment. Here is an exceptional opportunity in Ilton, Somerset to join a fantastic business as their new Marketing Assistant. Based out of the Head Office you will support the Marketing Manager across a range of tasks. This is the perfect role for someone with a recent degree or some previous Marketing experience, who is keen to join a great company that supports and promotes personal and professional development. What you'll be doing This is a broad role where you will undertake a number of duties and responsibilities. There will be some administrative tasks coordinating Marketing and Product team activities, you will support trade events, prepare marketing presentations, and show insight by assessing customer and market opportunities. There are a number of agencies that you will liaise with, across creative, digital and PR, and you will proofread literature, communications and promotional material. This is a role that rewards hard work, drive and ambition. If you have additional skills or are keen to take on more responsibilities, then you will get that opportunity. If you have any experience with the Adobe Creative Cloud, then you can help tweak and amend flyers or pages with Photoshop and InDesign. This is the perfect environment to begin or progress your Marketing career and where you will be rewarded with the chance to get involved in all aspects of the Marketing department. What experience you'll need to apply Good understanding of marketing principles Some previous marketing experience i.e. internship or placement year Ideally holding a relevant degree, diploma or qualification Strong written and verbal communication skills Exceptional attention to detail Good experience of Microsoft Office packages Any experience with a CMS or Adobe packages would be an advantage What you'll get in return for your talents You'll join a really supportive environment and a great company culture. There is a generous salary on offer (£20k-£23k), good benefits and an incredible chance to develop your Marketing career in the heart of Somerset. What next If you're looking for your next, or maybe your first great step in to Marketing, then apply now or contact Chris (01179 269530) for more information.
— Leading Creative AgencyLocation:BristolSalary:£CompetitiveJoin a brand design agency with a top tier client base. Rare opportunity for a senior brand orientated strategist. Exciting growth plans to be a key part of. This is an amazing opportunity for an Associate Strategy Director to join an award-winning design agency. You’ll be leading the strategy for their top tier client base, whilst steering the agency to new heights and next level of growth. What you’ll be doing You’ll be joining a brand agency with a pedigree for delivering creative brilliance. You’ll work closely with clients, holding top-table strategic conversations, getting under the skin of their brands and delving deep into clients business, products, brands and objectives. In turn, you’ll develop and present well-planned brand and creative response and lead successful business pitches across a wide range of sectors. You’ll be a confident presenter, taking the lead on client strategy and developing ongoing relationships. You’ll enjoy delivering strategy workshops and conduct small focus groups, as well as helping guide and grow other members of the team. As Associate Strategy Director, you will also explore and recommend new channels, trends and propositions, working closely with clients and other internal teams, you’ll determine the data, tracking and evaluating requirements whilst also developing new initiatives and add value above and beyond the current scope of work. What experience you’ll need You’ll have a solid history in developing and delivering brands within an agency environment. Your track record will scream big brands, creative strategy and top notch design. The gravitas to hold senior level relationships, building trust and buy in from the outset. Exceptional communication skills with the ability to convey ideas simply. An understanding of research methodologies, and the ability to set objectives and conduct focus groups. What you’ll get in return for your talents A salary in line with your experience, generous holiday allowance, a lovely and progressive working environment, and a dream role in the South West! What’s next? Please get in touch with Chloe at ADLIB today for a confidential discussion.
— in-house Marketing AgencyLocation:BristolType:Salary:Up to £35kExcellent opportunity to move to an in-house role. Great company to work for. Huge variety in the role. A well-known publishing company in Bristol are on the lookout for a Senior Account Manager/Account Director on a 9-12 month maternity cover basis. This is a client-side business with an internal agency, and so we’re ideally on the lookout for those with a marketing agency background with strong client-facing skills. This role is to start in August 2019. The internal marketing agency offers services such as paid search, programmatic, content, integrated, video, and print advertising. Ideally you’ll have gained exposure to a multitude of marketing disciplines, where you have well-rounded knowledge that you are able to draw upon when working with clients. What you’ll be doing This is an incredibly varied and interesting role which will see you taking client briefs, managing work flow, distributing tasks to the appropriate teams, being the point of contact and escalation for clients, and project managing end-to-end. As mentioned above, the types of work will be varied across the marketing mix, and so your ability to call on expertise where needed and demonstrate credibility and knowledge to clients will be incredibly important here. What you’ll need to apply for this role Previous experience within a client services role. Strong marketing understanding across print and digital. Excellent stakeholder management skills. Fantastic organisation skills. Ability to commit to a 9-12 month maternity contract. What you’ll get in return for your experience There’s a salary on offer of up to £35k here. The benefit of this role is having the opportunity to work in a fast-paced agency style environment, but with fewer hours than is typical in the agency world. There are also an array of benefits on offer – all of which can be discussed on application. What’s next? Get in touch with Stacey for more info!
— Well-Known BrandLocation:Shepton MalletSalary:£On ExperienceFantastic Marketing Executive opportunity. Work across 2 distinct brands. Excellent training and development. This is a great opportunity to join a well-known organisation in Shepton Mallet as their new Marketing Executive. This is such a varied role where you will be involved in all marketing activity, across online and offline channels, working with 2 distinct consumer brands and helping drive the business forward through their next period of growth. What you'll be doing There isn't much you won't be doing! Working within a collaborative and fast paced environment you’ll be ready to roll up your sleeves and make an impact from day one. You will produce content for internal and external communications, ensuring an integrated and multichannel approach. Your engaging content will be pushed out across social platforms, uploaded on to company websites where you will get hands on experience with the CMS, and you will assist in creating consumer and trade newsletters. You will help manage events and trade shows, help produce collateral/marketing materials, engage in PR activity and will assist with wider marketing and administrative activities. What experience you'll need to apply Some previous experience within a broad marketing role. Ideally degree educated or hold a professional qualification such as CIM. Excellent written and verbal communication skills. Ideally experience with Microsoft Office and the Adobe suite inc InDesign. Ability to work under pressure and multi task. A passion for marketing and a desire to learn and develop. The flexibility to work occasional evenings and weekends when required. What you'll get in return for your talents Here is such a great chance to really develop your marketing career. You will have a great mentor, in house training and development, a highly diverse role and great brands to shout about. There is a salary of up to £25k (DOE) on offer and good benefits. What’s next? What are you waiting for? Apply online now or contact Chloe (01179 269530) for more information.
— Beautiful FMCG ProductsLocation:BathSalary:£35k-£45kManage the Product Lifecycle of Beautiful Products. Develop Premium Ranges. Central Bath Location. Here is a rare opportunity to join a high end creative business in Bath as their new Business Manager. Working with some exceptional products, brands and licenses, you will continually develop the core product offering, but will look to maximise opportunities with the current licensors and explore new line extension opportunities. The successful candidate is likely to come from a product management, category management or license management background. What you'll be doing This area of the business focuses on premium gift packaging with well-known designer licensors. With a couple of product launches each year, you will work on a product strategy with existing and new licenses, ensuring the range is fresh, premium and in line with market trends. You will use your natural creativity to develop beautiful ranges, to select imagery, designs, colour, typography, and this extends to licensed gift cards as well as gift packaging but could also extend into well thought out other categories. Knowing what a good product looks like, and where it sits alongside other products, without cannibalising sales, in a market full of complexity is key to the success of this role. A vital part of this role is relationship management, keeping the licensors happy, whilst ensuring the products being developed are relevant for this sector and release, true to the original concept and design, and commercial. There are strict deadlines to hit, critical paths to manage, and you will need to liaise regularly with internal stakeholders as much as the licensors. As well as having a creative eye and understanding what a good product looks like, you will be highly commercial and will own the P&L. You will get involved in a lot of areas of the business, including forecasting, stock management, reorders, licensing agreements, budgets, pricing strategies and customer meetings and will also work with marketing on product launch strategies. As part of a much wider group, there is an opportunity to license the in house designs into other categories and this is something you will explore alongside your other duties. This is a pivotal role for the business which requires exceptional communication skills, tact, persuasion, teamwork, creativity and a good head for numbers! What experience you'll need to apply Previous experience with product management Ideally some experience within the gifting or licensing world A creative eye with the ability to develop complimentary ranges Exceptional communication skills Sensitivity and diplomatic skills are an absolute must! Highly commercial and numerate Ability to work under pressure, manage a critical path and hit deadlines What you'll get in return for your talents This is a role where you can take almost full ownership of this side of the business. You will work with exceptional, premium, and beautiful products, and you will make the ranges blossom, the offer develop and the sales grow. There is a competitive salary on offer (depending on experience), a central Bath location and great colleagues, this is an opportunity not to be missed! What next If you think this could be a great next step for you, then apply now, or contact Chris (01179 269530) for more information.
— National legal firm based in Bristol!Location:BristolSalary:£26k-£30kBroad role involving PR, Social media, Web content, Internal and External Comms. Gain invaluable experience within a corporate setting. Travel to various locations and meet/network with a mix of stakeholders. We are working with a national legal firm on an exciting Corporate Communications Executive hire to be based out of the central Bristol office. We are seeking someone that already has a solid foundation to build upon within a communications role and ideally you will be degree educated or equivalent. What you’ll be doing You’ll be working within the busy Marketing and Business Development team and focus on a range of marketing activities. You’ll help to create social media content, schedule posts for various channels, and promote corporate news while also supporting the business development team when they need help with content creation. Another exciting aspect of your role will be to manage the PR agency day to day activities, coordinate news and media releases. You will also be responsible for coordinating and publishing intranet news communications and own the intranet news schedule while also supporting the wider business in communicating firm-wide projects such as major business transformations. You’ll also work closely with the BD team executive who coordinates the CSR Web content. What experience you will need to apply 2+ years in a similar role, ideally within professional services. Experience of working with a PR agency Experience of delivering on B2B social media activities Experience of creating and delivering internal communications Experience of using a content management system (Umbraco) Experience using Social Media scheduling software What you’ll get in return for your experience You’ll get a salary in line with your experience and a supportive environment to develop and progress. What next Please send your CV in response to this advert and I will get in touch if you have the correct skills and experience.
— Fantastic Ethical BusinessLocation:ChippenhamSalary:£25k-£28kSocially Ethical Challenger Brand. Highly Varied Campaign Led Role. Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Marketing Executive. Working within the Campaign Team you will have an experienced Manager and work alongside a couple of other Execs to deliver multichannel acquisition and retention campaigns across online and offline channels. What you'll be doing Joining a very large Marketing team and sitting specifically within the Campaign Team, you will develop and execute marketing campaigns and content programs that support the acquisition and retention of business customers. To achieve the business goals you will work across a wide range of channels including web, social, email, direct mail, events, and even advertising, and through these you will deliver a compelling B2B content program. You will track and report on the engagement within these channels, and will look at what's performing, optimising the campaigns as you go, and making improvements for future campaign successes. As well as managing the digital channels, there is an events program that you will be involved with and you will be expected to create and deliver the promotional collateral specifically for the B2B customers. You will liaise with internal stakeholders as well as external agencies, and as such you will put your strong communication skills to good use regularly. What experience you'll need to apply Ideally experience within a B2B environment Good campaign management experience across various channels Experience managing a CRM i.e. Salesforce, Hubspot etc. Some experience managing and executing events Offline marketing experience as well as digital marketing Strong verbal and written communicator A degree or professional qualification such as CIM would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a broad Marketing role and have some B2B experience then apply now, or contact Chris (01179 269530) for more information.
— Fast Growing Ethical BusinessLocation:ChippenhamSalary:£25k-£28kSocially Ethical Challenger Brand. Digital Acquisition/Retention Role. Central Office Location. Here is a great opportunity to join a business in Chippenham with a real social purpose as their new Digital Marketing Executive. As an experienced Digital Marketer, you will run customer acquisition and retention campaigns across a range of digital channels. There is a large team in place, and you will have plenty of opportunities to train, develop, and progress within this excellent employer and brand. What you'll be doing You will have an overall focus on acquiring and retaining personal customers through all digital channels by developing and delivering effective digital marketing campaigns. You will use your skills to drive traffic to the website, monitor the customer journey, track conversion rates and will look at any improvements to the website. Using your skills across a variety of digital channels such as Paid Search, PPC, SEO, Email and Social Media, you will execute campaigns, monitor performance and return on investment (ROI) and make recommendations to improve results. You will help manage the social media accounts and strategy, raising brand awareness and managing brand and product campaigns. There will also be a requirement to create landing pages, use email templates and platforms, and utilise analytics such as Google Analytics for reporting on campaign results. What experience you'll need to apply Strong digital campaign experience Ideally knowledge and some experience across PPC, SEO, Email and Social Media Previous experience managing a website and CMS Reporting ability through various analytics tools such as Google Analytics Strong communication and stakeholder management skills Good experience of managing an email platform Some experience with Adobe Photoshop would be beneficial What you'll get in return for your talents As well as joining a fantastic and fast growing business, with a strong moral, ethical and socially responsible message behind it, there is a competitive salary (£25k-£28k), company wide bonus, travel allowance, 25 days holiday plus Bank Holidays, and flexible working across most roles, this really is a forward thinking business that can offer you a great career. What next If you've worked within a specialist Digital Marketing role and have some acquisition/retention experience then apply now, or contact Chris (01179 269530) for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.