Marketing jobs and careers
A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, most people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector.
Why consider a career in Marketing?
This is a career where you can work across any number of products and services, where your customer can vary hugely, and you can shape your role and your career in any number of ways. It’s massively rewarding, whether you’re helping a start-up grow, working for an SME, or a part of a blue chip multinational. The roles can be creative, analytical, strategic, or tactical, or a combination of it all and some. What draws so many people to the industry is the variety in the day to day, the ongoing project work, the brand management and the multichannel campaigns.
Without an effective marketing strategy, most businesses wouldn’t exist. Working within marketing offers you the opportunity to understand your customers and your competitors, to work on your value proposition, and to direct your message to the right people at the right time.
What a career or job in Marketing may entail…
There are great brands all around you, but without marketing you’d rarely hear of them. Multichannel campaigns ensure consistent messaging across a number of key channels that deliver a business’ products/services to current, previous and prospective customers effectively. Your role is likely to have a strong digital focus these days, and this could include any number of disciplines such as; Web Management, CMS, Email, CRM, Social, SEO, PPC, Affiliates, Display, Automation etc.
You’re likely to manage the offline channels, producing marketing collateral, events management, public relations, direct mail, retail strategy, you could be involved in any number of things. One of the most valuable skills a marketer will possess, is their ability to construct strong written content/communications across both online and offline channels.
As your career progresses, you may choose to specialise in a particular discipline, or you could want to move in to management, taking on strategy, budget management, as well as team management. These are generally highly commercial positions, where you will be expected to show the return on investment (ROI) against any campaigns.
Typical role titles include
Marketing & Communications
Marketing & PR
Career progression example
Senior Marketing Manager
Head of Marketing
Chief Marketing Officer
Entry salaries can vary depending on qualifications. Marketing Assistants can start from £18k but with a relevant degree, this could be as much as £25k. An Experienced Marketing Executive can earn up to £30k at which point most people will move to managerial positions. Managers can be paid up to £50k and Directors anything up to £100k+.
Is it right for me? The skills it takes...
Marketers can have such varying backgrounds and skills that you could have any number of key skills that a business could benefit from. You could be creative, a whizz with the written word, know your way around Adobe Creative Cloud, or you could be highly analytical, able to understand numbers and metrics and look at ways to optimise marketing campaigns.
Communication skills are always key to these roles, you’ll usually need to be a strong writer, good with managing projects, hitting deadlines, and bringing creative ideas to the table will go a long way!
What qualifications does it take?
Most people will start out with a Marketing or Business degree, although qualifications around English, Journalism and Advertising are often seen. As you develop your career you may wish to gain your Chartered Institute of Marketing (CIM) Professional Qualifications or an Institute of Direct & Digital Marketing (IDM) Qualification.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Fully Remote Working Option AvailableLocation:Southampton (Remote Working Available)Salary:£40k-£50kFun, Agency Type Culture. Highly Varied B2B Digital Marketing Role. Remote Working Role if Requested. Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager. This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution. What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market. This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work. You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition. Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way. There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social. You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results. This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can. What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity! The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office. What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!
— Central Bristol Creative AgencyLocation:BristolSalary:DOEJoin an award-winning, collaborative team. Create copy for campaign, brand, digital and print briefs. Be part of a fantastic studio with regular socials and wellbeing benefits. We are looking for a Creative Copywriter to join an agency based in the centre of Bristol. This role sits in an agency environment where your creative talent will be recognised and nurtured, with opportunity to work on a variety of briefs for their strong portfolio of clients. We're considering both Midweight and Junior Copywriters for the role. What you'll be doing As a key part of the Creative team, you'll be reporting into the Lead Copywriter and working closely with the Senior Art Director, Creative Director, Designers and fellow copywriters to fulfil some exciting briefs. The work will be varied, with a large portion of your time spent working on digital - generating concepts and producing copy for websites, digital campaigns, web banners, social media ads, emails, mobile apps and scripts for motion graphics. That said, there will be print work to be done, from brochures to exhibition material. This is a conceptual role so we're looking for a wordsmith who can convey their ideas from pen to paper and bring those ideas to life by delivering engaging copy. Alongside this, you’ll be delivering some more complex information, using compelling storytelling techniques and emotive TOV to connect with the audience effectively. Playing a key part of the creative offering you’ll be unafraid of being hands on and collaborating with the wider creative team to execute projects. You’ll be presenting your ideas internally, with the opportunity to be part of the pitching process and attending client meetings on occasion. If you’ve some prior experience articulating your ideas to clients, this will be a real bonus! What experience you'll need to apply A portfolio of full of integrated creative copy examples; including campaign and digital. Prior agency experience in a conceptual copywriting role. A natural when pitching and presenting your ideas. Familiar with thinking up ideas alongside an Art Director. Experience working with more complex information and long form copy. Ideally some client facing experience. What you'll get in return for your experience You'll be joining an exciting agency that’s committed to doing great work. You'll join a team of talented creatives you’ll be proud to work alongside, and you'll be encouraged to push yourself professionally, with your talent truly recognised and nurtured. You'll also receive a competitive salary depending completely on experience. What's next? Apply today with your CV and portfolio of work examples and we can discuss in more detail.
— Lovely Consumer BrandLocation:SomersetSalary:c/ £30kThis role will have an emphasis on direct and traditional marketing in oppose to digital. The office in Somerset, approx. 30 mins drive from Bath. Due to the remote office location we can only consider candidates with their own transport. It will be a varied and busy working within a friendly team. A fantastic, brand new opportunity became available to join an established and growing business based in Somerset. The successful candidate will report into Marketing Manager and will work within a team of six. What you’ll be doing The successful candidate for this role will be ultimately responsible for driving new acquisition to the business through a range of traditional marketing channels. For example, using cold list mailing campaign to develop a prospect list. Another part of the role will be to work with a media agency to develop a media insert schedule for target customers. In addition, you’ll work on developing media and brand partnerships, similarly, to maximise new leads generation. Last but not least, you’ll be in charge of analysis all of the above, making sure that campaigns are optimised and the budget is adjusted accordingly. What experience you’ll need to apply Previous direct marketing experience ideally within a b2c space. Superb analytical skills. Solid understanding of lead generation and customer acquisition journey. Ability to work efficiently with colleagues and suppliers. What you’ll get in return for your experience A starting salary of c/ £30k + benefits. Also an opportunity to start with “blank canvas” and really be able to make your mark within the field in subject. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Varied CampaignsLocation:ChippenhamSalary:£25k-£30kHighly Varied Role within a Good Sized Team. Flexible Working Options. Generous Salary & Benefits. Here is a fantastic opportunity to join a large B2B business in Chippenham as their new Marketing Executive. Joining a great team you will work across a number of business units, each with their own priorities and requirements, and will deliver a mix of online and offline campaigns whilst utilising marketing automation tools. This is a large organisation with a great culture and a good sized marketing team. If you have proven B2B marketing experience, and have used automation tools, then this could be the perfect role for you. What you’ll be doing Supporting the Marketing Manager you will contribute towards the development and delivery of marketing plans for multiple business units. There is a great opportunity to push the marketing output on to new heights, and you will help conceptualise and deliver multichannel campaigns across digital and offline channels. You will run lead generation campaigns, and utilise marketing automation tools to drive awareness of the brand, their services, and highlight their great work through case studies and the content strategy. This is a broad role where you will utilise your digital marketing skills, especially with email automation programmes, but you will be pushing out content on the website and through social channels as well. As the role will also support the sales team through lead generation campaigns, you will also help develop marketing collateral (brochures, adverts, newsletters, case studies) and will be involved in events once the world returns to normal! There is a great opportunity to change the perception of the business, and to shout about the innovative and industry leading work that they do. Working within the marketing function you will help drive this change and improve brand awareness with existing and prospective clients. What experience you’ll need to apply Previous experience within a B2B marketing role Good knowledge and experience of marketing automation tools i.e. Pardot, Hubspot, Marketo Good experience with a CRM system i.e. Salesforce, Hubspot, Dynamics End to end campaign management experience Broad digital marketing skills including analytics and reporting Good written and verbal communication skills What you’ll get in return for your talents This is a great company to be joining, there is a good salary on offer (£25k-£30k), an excellent benefits package, and ongoing flexible working with only 2 days working in the office. What next If you have experience with marketing automation then please get in touch!
— RetailLocation:SomersetType:Salary:competitiveThis role is a 6 months FTC. The postholder will mainly work remotely with occasional travel in mid Somerset (c/ once per week). Due to the nature of the business the successful candidate will work cross functionally with other teams. My Client, a well-known retailer is now looking for a Marketing Manager to support them on a 6 months FTC basis. What you’ll be doing The successful candidate will support with a delivery of seasonal strategy as well as the integrated communications plan that will focus on a driving market growth. It will be your job to spot commercial opportunities and contribute to defining a suitable brand proposition. There will be a large stakeholder management piece in this post where the potholder will work closely with colleagues in Creative, Insight, Regional teams and more. What experience you’ll need to apply Previous experience working in a similar marketing role. Background in retail marketing is essential. Solid experience in delivering cross-channel marketing plans. What you’ll get in return for your experience A competitive salary + benefits. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Charity ClientsLocation:BristolSalary:Up to £30kCreate meaningful campaigns for a variety of good causes. Partner with an Art Director to produce concepts as a team. Enjoy working as part of a small independent agency crew. We’re looking for a Midweight Copywriter to join a Bristol based agency. In this role you’ll create integrated campaigns for brands in the charity sector. The agency is based in Bristol but working remotely currently and will maintain good flexibility long term. What you’ll be doing As a Copywriter you’ll be partnered up with an Art Director of the same level and craft ideas together. You’ll be supported by a senior Creative Team and experienced Creative Director. The agency is well established in their sector and trusted by their clients to deliver impactful creative that brings fresh thinking to the space. You’ll be working across all channels including (but not limited to) direct marketing, digital, video and TV. Working with clients in the charity sector makes for a rewarding career. You’ll need to be genuinely passionate about helping charity brands elevate their comms and understand that working in this space often comes with tight budgets but great opportunities for creative. What experience you’ll need Previous experience in a conceptual role copywriting for integrated campaigns. A portfolio full of concepts and campaigns, preferably in the charity sector or with membership organisations. Previous agency experience, comfortable with client led work and agency project workflows. Comfortable working as part of a small team, easy to get on with and collaborative. Passionate about using your creative skills for good. Able to work remotely for now, with some travel to Bristol in the future. Any experience of working in a copy / art team desirable. Good exposure to campaign work both offline and online. What you’ll get in return You’ll join an agency that knows its stuff and is trusted by its clients to be truly creative. You’ll be supported by a fantastic senior team and be given opportunities to lead concepts with national brands. How to apply Please apply with an up to date CV and portfolio showcasing campaign work to be considered.
— Highly Varied RoleLocation:BristolSalary:£30k-£40kVaried Campaign Led Role. Large, National Organisation. Central Bristol Location. A large business based in central Bristol is seeking a passionate Digital Campaign Manager to join their in house team. This is a great opportunity to join a progressive business where you’ll have a varied role and adopt a digital first approach. What you’ll be doing This is a fantastic opportunity for a talented and driven Digital Marketer with a strong background in campaign management. At the core of this role you’ll be delivering campaigns with Facebook Ads Manager so you will need good experience with this as well as Facebook Pixel to design media plans that bring great results and ROI. The other core string to the role, is running automated email campaigns through the CRM, and so previous experience with automation is another must! Ultimately you’ll be building brand awareness campaigns, and driving inbound job applications. The campaigns are truly multichannel, and so as well as Facebook advertising, and email campaigns, you’ll also be utilising PPC, SEO, Programmatic, even ATL tools such as Radio and TV Advertising. You’ll have sound knowledge of user journeys and the sales funnel, and will know how to influence with effective messaging at all stages of the funnel. You’ll use analytics tools to monitor campaign performance and make informed decisions to optimise future activity, allocating budget where appropriate. As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders. What experience you’ll need to apply Proven digital marketing campaign management Strong knowledge of Facebook Ads Manager & Business Manager Previous experience with Automation and CRM i.e. Hubspot, Salesforce, Pardot, Zoho Proficient using website analytics tools. i.e. Google Analytics Highly analytical thinker and data driven Ability to generate and install Facebook Pixel Being Facebook Blueprint certified would be great, but is not essential Excellent verbal and written communicator What you’ll get in return for your talents This is a great role and there is a competitive salary on offer (£30-£40k), good benefits and a great office location! The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme. What's next? This is a crucial role so please get in touch ASAP with your CV.
— Fitness/wellness tech (b2c)Location:BristolSalary:competitiveExciting scale up with great ambitions. New, busy, all-encompassing role. Fantastic opportunity for someone to make a real difference. An amazing role became available to join a forward-thinking business whose aim is to make a real difference when it comes to people wellbeing. What you’ll be doing The successful candidate for this role will report into the CEO and will take ownership of marketing activities. Due to the nature of the business, no two days will be the same. The ultimate purpose of this role will be to raise brand awareness and acquire new users. This will be achieved by implementing a range of growth specific campaigns, creating, and publishing relevant content via social, website, email, app and other relevant channels. In addition, identifying and shaping strategic partnerships. What experience you’ll need to apply Previous employment for a start-up/ scale up will be beneficial. Proven customer acquisition campaign delivery. Excellent copy writing skills. Happy to occasionally work outside of the regular hours to communicate with colleagues in the US and AUS. Effortless relationship building skills. A true passion for fitness and wellbeing that could be demonstrated in a tangible way. What you’ll get in return for your experience At attractive salary + excellent benefits. An opportunity to work for a growing and ambitious business where your work can have a huge impact. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Purpose led employer (b2c)Location:remoteType:Salary:£35-40kThis role is a 12 months maternity cover contract. The role will be mainly remote with occasional travel and meetings in Gloucester. “Hands on” position with strategic input. My Client, a lovely organisation with a great mission is now looking for a Marketing Manager to replace the current potholder during her maternity leave for a duration of 12 months. What you’ll be doing The successful candidate will report into the Business Development Director and they will work alongside a Marketing Assistant. This role will be a mixture of campaigns, project work and supporting BAU activities such as collateral and assets creation, internal and external comms, digital marketing, keeping a close eye on the budget and analysis. There will also be an aspect of stakeholder management (both internally and externally). What experience you’ll need to apply Previous experience working in a similar marketing role. Background in education or charity would work to your advantage. Knowledge of design packages would be beneficial. Having access to your own transport and willingness to travel as required (the role will be predominantly home based though). What you’ll get in return for your experience A starting salary up to £40k + benefits. Also an opportunity to work for a fantastic, purpose led organisation. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— b2c, Irish territoryLocation:Bristol, Dublin or remoteSalary:DOEWell known consumer brand. This role could be based in Bristol, Dublin or remote. This position would be a mixture of strategic and “hands on”. A fantastic opportunity became available to join an established and growing business with offices in UK and Ireland. The successful candidate will report into Senior Marketing Manager and will work as a part of a friendly marketing team. What you’ll be doing The successful candidate for this role will be responsible for planning marketing activities for the Irish territory. This will include a campaign driven approach, effective cross channel planning, working to set budgets, defining objectives, and putting relevant measurements in place. For some activities, an agency support will be given and the post holder will have to make sure that their offering is used to its best potential. This individual will also be a “go to” person for all marketing queries. What experience you’ll need to apply Experience working within the Irish market is essential. Extensive campaign management experience across traditional and digital channels. Consumer marketing background. Confident with managing budgets. Some travel to Ireland will be required, we also need for candidates to have a driving licence. What you’ll get in return for your experience At attractive salary + excellent benefits. Very flexible remote working policy + truly lovely marketing team to work alongside. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.