PR & Communications jobs and careers
PR & Communications jobs and careers
A career in Public Relations and Communications can be very rewarding however it’s unlikely to be stress-free. It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally).
Why consider a career in PR & Communications?
If you’re a forward-thinking, creative content creator and enjoy shaping key messages in the form of press releases, newsletters, social media management and blogging, a career within PR and comms can be incredibly rewarding - with lots of opportunity for growth and promotion.
What a career or job in PR & Communications may entail…
When working in PR, you will be expected to build strong relationships with industry influencers, journalists, bloggers and key industry professionals as they will play a crucial part into determining the success and growth of a company.
So what can you expect in terms of main responsibilities within these roles?
Valuable content creation would be the main one, shaping key messages to internal and external audiences through a variety of channels. You could be utilising the media, sending out press releases, managing the press, liaising with journalists, or you could be sending key messages to your staff through internal channels such as the intranet and email platforms. These days you’ll be expected to construct newsletters, blogs, social media updates and more. Building strong relationships with journalists and industry influencers like bloggers can also be crucial depending on the industry.
When looking at PR & Communications on a more senior level, you are likely to be responsible for directing and managing junior members of the comms team and you'll ensure everybody achieves their objectives. This is usually a fast paced environment, where you could be responsible for crisis management as well as the usual day to day, but there’s loads of variety and you never know what the next day could bring.
Typical role titles include
Public Relations Specialist
Marketing & Communications Executive
Internal Communications Specialist
External Communications Specialist
Marketing Communications Manager
Career progression example
PR & Communications Manager
Head of PR & Comms
PR & Comms Director
Salaries start from around £18k for a junior starting out in these roles, but graduates with a relevant degree can start on as much as £25k. As your career progresses you can expect to earn anything from £30k-£45k as a Manager, and a Head of Department will be on £50k-£80k.
Is it right for me? The skills it takes...
Communications is everything within this industry, the ability to write good content to a variety of audiences is key across all of the roles. To manage the press and external stakeholders you’ll need good verbal communication skills as well, so understanding how to translate key messages to a variety of audiences, through numerous channels, is the key to success within this industry!
What qualifications does it take?
There are certain types of degrees that can help you with getting started in this industry, naturally, Public Relations being the main one, followed by Journalism, Media Studies, English and similar. More senior candidates can often be expected to hold their CIPR and relevant CIM qualifications.
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— Global eCommerce businessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at firstname.lastname@example.org !
— B2B PR & Marketing AgencyLocation:BathSalary:£CompetitiveJoin a well-regarded Bath based integrated marketing agency. Newly created position for a talented PR and Marketing Account Director. B2B sector experience is a must. There’s a well-established, specialist PR and Marketing agency based in Bath, and they are looking to expand their Client Services team. If you’re an agency experienced Senior Account Manager or Account Director ready to make their next step and have ambitions to become part of something rather special then this could be the opportunity you’ve been waiting for… What you’ll be doing Working closely with the Directors and tight-knit client services team, you’ll take the lead managing key clients, predominately well-known B2B brands within the automotive and construction sectors (though not exclusively). You’ll work closely with clients, getting to grips with their offerings and strategy, delivering effective trade PR and media relations campaigns, as well as brand development, design, social media and digital projects. You'll ensure a high level of client service, efficiency, stunning creative excellence, and financial success of projects through the studio; continuously building stronger and more effective strategic client partnerships along the way. What experience you’ll need Agency experience is a must have here, you’ll be an agency experienced Senior Account Manager or Account Director – gained in either an integrated, PR, brand or design agency. B2B experience is a must, as is a track record in PR and trade media relations. Experience within either the automotive or construction experienced preferred. You’ll bring a commercial drive to pro-actively grow and develop revenue within existing clients. Excellent written capabilities with the ability to translate technical specifications into plain English. First rate client management and communication skills. Enjoy working autonomously, within a supportive environment. What you’ll get in return for your talents In return you can expect a competitive salary, coupled with a highly progressive agency to take your career to the next level, now and for the long term. What's next? Please get in touch with Chloe now for more information.
— National legal firm based in Bristol!Location:BristolSalary:£26k-£30kBroad role involving PR, Social media, Web content, Internal and External Comms. Gain invaluable experience within a corporate setting. Travel to various locations and meet/network with a mix of stakeholders. We are working with a national legal firm on an exciting Corporate Communications Executive hire to be based out of the central Bristol office. We are seeking someone that already has a solid foundation to build upon within a communications role and ideally you will be degree educated or equivalent. What you’ll be doing You’ll be working within the busy Marketing and Business Development team and focus on a range of marketing activities. You’ll help to create social media content, schedule posts for various channels, and promote corporate news while also supporting the business development team when they need help with content creation. Another exciting aspect of your role will be to manage the PR agency day to day activities, coordinate news and media releases. You will also be responsible for coordinating and publishing intranet news communications and own the intranet news schedule while also supporting the wider business in communicating firm-wide projects such as major business transformations. You’ll also work closely with the BD team executive who coordinates the CSR Web content. What experience you will need to apply 2+ years in a similar role, ideally within professional services. Experience of working with a PR agency Experience of delivering on B2B social media activities Experience of creating and delivering internal communications Experience of using a content management system (Umbraco) Experience using Social Media scheduling software What you’ll get in return for your experience You’ll get a salary in line with your experience and a supportive environment to develop and progress. What next Please send your CV in response to this advert and I will get in touch if you have the correct skills and experience.
— Regular UK Travel InvolvedLocation:ManchesterSalary:CompetitiveBrand new role for the organisation. Covering the North region. The main emphasis of the role will be strategic, local marketing. This is a great opportunity to join a leading consumer brand in a brand new role. With a large number of branches across the UK, you will work with local practices to understand their challenges and help create and deliver effective marketing plans and strategies with Head Office support. What you’ll be doing Working for a very well known brand, you will work with a number of local practices to understand the local marketplace, customers, competitors, strengths and weaknesses, and will support these with bespoke marketing plans and strategies. Managing the entire region you will be expected to travel to different sites regularly, but you will benefit from home working and an expectation to visit the Bristol Head Office approximately once a week. You will learn to understand the challenges that individual practices face, and in turn, what support they may need, with some needing more than others. Once the plan is in place, you will hand over to the local Practice Managers for them to execute the tactics and campaigns. It will be imperative that you stay in touch and build strong relationships with these Managers, to understand how the results are looking, and if they need any further ongoing support. What experience you’ll need to apply Previous experience in a cross channel, B2C Marketing role. Solid Campaign Management experience. Excellent planning and multi-tasking skills. Having access to a car and willing to travel for approximately 50% of the time. Strong communication skills and relationship management. What you’ll get in return for your talents You will be working for a well known brand with a huge presence. This is a role where you will get to put your brain to work, developing local marketing plans for a big brand. There is a good salary on offer, great perks and benefits, and huge variety in the role. What next? If this sounds like a great opportunity to you, then apply now or contact Stacey (011789 269530) for more information.
— Fantastic FMCG BusinessLocation:WorcestershireSalary:up to £80k + car allowanceFast Growing Consumer Brand. Strategic Role with a Small Team to Manage. Generous Package & Flexible Working. Here is an exceptional opportunity to join a well-established business in Worcestershire as their new Marketing Director at an exciting time. My client are a leading presence within the health supplements industry and have seen strong growth within a challenging marketplace. This is your chance to take them to new levels; with a small team in place you will have the resources and marketing budget to optimise the eCommerce store and drive more sales across the business. What you'll be doing Heading up the Marketing department you will be responsible for setting the marketing strategy and plan and executing omnichannel campaigns. With the main routes to market being direct to consumer through the eCommerce website and direct mail, you will also manage the B2B channels via trade marketing, export and managing relationships with independent health shops. This role calls for someone with a strong digital background and proven eCommerce experience. You will bring your knowledge across a wide range of digital skills, including email marketing, SEO, PPC, Social Media and CRM to name a few. With a good eCommerce store in place, you will look to optimise and improve upon this through UX, CX and regular AB testing. As well as managing the website and online sales, you will deliver a strong PR and Communications program, manage trade shows and exhibitions and ensure a consistent brand identity across all design and printed materials for direct marketing and collateral. You will demonstrate exceptional leadership, driving the team to deliver strong and consistent results, and constantly looking at ways to improve upon campaigns and successes. With an opportunity to build the team under your guidance, upskilling existing employees and potential key hires that will drive the business revenues forward. There is a strong foundation in place, a good customer base, a great brand, but you will have the opportunity to empower the business to reach new heights, delivering a strong acquisition and retention program, identifying new opportunities and maximising sales. What experience you'll need to apply Proven experience at Head of Marketing or Director level Previous experience within an eCommerce environment is essential Strategic marketer with exceptional leadership skills Strengths across digital channels, specifically PPC, SEO, Email and Social Media Willing to be hands on when needed Analytical and highly commercial, able to demonstrate an ROI Results orientated Excellent written and verbal communication skills Strong stakeholder management Ideally hold a relevant degree or professional qualification i.e. CIM What you'll get in return for your talents As well as having a highly varied and rewarding job, you will receive a competitive salary (up to £80k), a companywide bonus scheme, car allowance, flexible working arrangements, a good benefits package, you couldn't ask for more! What next If you have a proven track record of delivering strong results within a consumer focused brand with an eCommerce function then I want to hear from you. Please apply now, or contact Chris (01179 269530) for a confidential chat.
— High-end Luxury BrandLocation:LondonType:Salary:up to £40k + £4k bonusPositioned at the top end of the luxury scale. Fast-paced, cross-functional role. Beautiful offices in London. This luxury brand is at the top end of the group’s core labels, so an extremely rare opportunity to work with products of this nature. What you’ll be doing Your main function will be contributing to the achievement of the Brand's annual growth by providing efficient PR/Communications support and guidance to the Brand Manager. As a successful candidate, you’ll work cross-functionally with other teams such as Campaigns, Digital, Commercial and Design. The postholder will be the first point of contact for PR queries and will build long-standing relationships with UK media across print, TV, radio and digital. With a solid understanding of the Brand’s audience, you will appreciate the UK media landscape. This is a fast-paced role, where all Media requests need to be met as quickly as possible, working to deadlines. Supporting the head of Communications, you will create and manage UK events in line with the overarching UK Media strategy. You will use your analytical skills to evaluate the effectiveness of campaigns, reporting bi-monthly press coverage reports and manage the PR/Comms budget. What experience you’ll need to apply Strong Events Management experience. Expert knowledge of different forms of PR activities. Solid background working in PR for Premium Consumer Brands essential (Client side or Agency). Great experience in negotiation and relationship building. What you’ll get in return for your experience There is a competitive salary on offer of up to £40k plus bonus potential. Benefits include pension, life insurance and long service awards. This is an FTC Maternity Cover role, not a Permanent position. What next? Please get in touch with Marlie now on 01179 269 530 or email@example.com for more information!!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.