PR & Communications jobs and careers

A career in Public Relations and Communications can be very rewarding however it’s unlikely to be stress-free.  It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally).

Why consider a career in PR & Communications?

If you’re a forward-thinking, creative content creator and enjoy shaping key messages in the form of press releases, newsletters, social media management and blogging, a career within PR and comms can be incredibly rewarding – with lots of opportunity for growth and promotion.

What a career or job in PR & Communications may entail…

When working in PR, you will be expected to build strong relationships with industry influencers, journalists, bloggers and key industry professionals as they will play a crucial part into determining the success and growth of a company.

So what can you expect in terms of main responsibilities within these roles?

Valuable content creation would be the main one, shaping key messages to internal and external audiences through a variety of channels. You could be utilising the media, sending out press releases, managing the press, liaising with journalists, or you could be sending key messages to your staff through internal channels such as the intranet and email platforms. These days you’ll be expected to construct newsletters, blogs, social media updates and more. Building strong relationships with journalists and industry influencers like bloggers can also be crucial depending on the industry.

When looking at PR & Communications on a more senior level, you are likely to be responsible for directing and managing junior members of the comms team and you’ll ensure everybody achieves their objectives. This is usually a fast paced environment, where you could be responsible for crisis management as well as the usual day to day, but there’s loads of variety and you never know what the next day could bring.

Typical role titles include

Press Officer
Public Affairs
Media Relations
Digital Communications
Public Relations Specialist
Marketing & Communications Executive
Internal Communications Specialist
External Communications Specialist
Marketing Communications Manager

Career progression example

Communications Officer
Communications Executive
PR & Communications Manager
Head of PR & Comms
PR & Comms Director

Salary Benchmarks

Salaries start from around £18k for a junior starting out in these roles, but graduates with a relevant degree can start on as much as £25k.  As your career progresses you can expect to earn anything from £30k-£45k as a Manager, and a Head of Department will be on £50k-£80k.

Is it right for me? The skills it takes…

Communications is everything within this industry, the ability to write good content to a variety of audiences is key across all of the roles.  To manage the press and external stakeholders you’ll need good verbal communication skills as well, so understanding how to translate key messages to a variety of audiences, through numerous channels, is the key to success within this industry!

What qualifications does it take?

There are certain types of degrees that can help you with getting started in this industry, naturally, Public Relations being the main one, followed by Journalism, Media Studies, English and similar. More senior candidates can often be expected to hold their CIPR and relevant CIM qualifications.

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