PR & Communications jobs and careers
A career in Public Relations and Communications can be very rewarding however it’s unlikely to be stress-free. It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally).
Why consider a career in PR & Communications?
If you’re a forward-thinking, creative content creator and enjoy shaping key messages in the form of press releases, newsletters, social media management and blogging, a career within PR and comms can be incredibly rewarding - with lots of opportunity for growth and promotion.
What a career or job in PR & Communications may entail…
When working in PR, you will be expected to build strong relationships with industry influencers, journalists, bloggers and key industry professionals as they will play a crucial part into determining the success and growth of a company.
So what can you expect in terms of main responsibilities within these roles?
Valuable content creation would be the main one, shaping key messages to internal and external audiences through a variety of channels. You could be utilising the media, sending out press releases, managing the press, liaising with journalists, or you could be sending key messages to your staff through internal channels such as the intranet and email platforms. These days you’ll be expected to construct newsletters, blogs, social media updates and more. Building strong relationships with journalists and industry influencers like bloggers can also be crucial depending on the industry.
When looking at PR & Communications on a more senior level, you are likely to be responsible for directing and managing junior members of the comms team and you'll ensure everybody achieves their objectives. This is usually a fast paced environment, where you could be responsible for crisis management as well as the usual day to day, but there’s loads of variety and you never know what the next day could bring.
Typical role titles include
Press Officer
Public Affairs
Media Relations
Digital Communications
Public Relations Specialist
Marketing & Communications Executive
Internal Communications Specialist
External Communications Specialist
Marketing Communications Manager
Career progression example
Communications Officer
Communications Executive
PR & Communications Manager
Head of PR & Comms
PR & Comms Director
Salary Benchmarks
Salaries start from around £18k for a junior starting out in these roles, but graduates with a relevant degree can start on as much as £25k. As your career progresses you can expect to earn anything from £30k-£45k as a Manager, and a Head of Department will be on £50k-£80k.
Is it right for me? The skills it takes...
Communications is everything within this industry, the ability to write good content to a variety of audiences is key across all of the roles. To manage the press and external stakeholders you’ll need good verbal communication skills as well, so understanding how to translate key messages to a variety of audiences, through numerous channels, is the key to success within this industry!
What qualifications does it take?
There are certain types of degrees that can help you with getting started in this industry, naturally, Public Relations being the main one, followed by Journalism, Media Studies, English and similar. More senior candidates can often be expected to hold their CIPR and relevant CIM qualifications.
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6th Jan
PR Senior Account Manager & PR Senior Account Executive
— Fantastic opportunity to join a growing agency
Who you’ll be working for This is a great opportunity for a Senior Account Manager and a Senior Account Executive to join a well-respected and established PR agency based in Central Bristol. What you’ll be doing For the Senior Account Manager role we’re looking for an experienced PR professional who’ll enjoy working across a portfolio of b2b brands. You’ll manage client campaigns, delivering against annual targets in terms of PR coverage, content and social media goals, whilst supporting the wider business success and assisting in the guidance of junior staff. For the Senior Account Executive position we’re seeking an experienced PR team player who’ll support the wider team. You’ll craft blog and social media content, community building and management across social media channels, but it’s not all digital. You’ll be drafting press release and nurturing relationships with clients as well as key media contacts in national, trade and consumer media. What experience you’ll need To apply for the Senior Account Manager role you’ll need to be a strong all-rounder, with proven experience of delivering outstanding PR and social media results for clients, and someone with a desire to make their mark and help grow our business. You’ll likely have 4-5 years’ experience working in a busy PR agency. For the Senior Account Executive position we’re seeking a PR Account Executive with digital and traditional PR experience, ideally gained agency side. You'll be a confident communicator, written and verbal, and someone with spark and enthusiasm that’ll really make the most of this opportunity early on in their PR career. What you’ll get in return for your talents For the SAM role a salary of up to £36k is on offer, whilst the SAE comes with a salary of up to £23k,training allowance and bonus. You’ll be working for a progressive PR agency in a fantastic location. What next Get in touch with Theo at ADLIB now for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Outlaw
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.
