SEO and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical SEO & Social role titles include
- SEO Executive
- SEO Manager
- Head of SEO
- Social Media Executive
- Social Media Assistant
- Social Media Manager
- Head of Social Media
SEO & Social career progression example
- SEO Analyst
- SEO Executive
- SEO Manager
- Head of SEO
SEO & Social Salary Benchmarks
At an entry level, Junior/Graduate SEO/Social media Executives on average will be earning between £18k-£24k. At mid-level, you’d be looking to earn £25k-£35k, and seniors would be looking to earn £45k+.
Is it right for me? The skills it takes…
The skills needed across SEO and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Join enable - a new breed of recruiterLocation:Bristol, UKSalary:DOEPlay a key role in driving the enable brand forward. Join an entrepreneurial team with flat hierarchy and leadership. Be a part of something big. Marketing role with autonomy, progression and mentors on hand. It’s all grow here, so we are looking for another pair of hands within our Marketing team to plan and deliver all marketing activities, to spread the word about enable through a range of channels including expanding enable’s social media presence and following. We are an energetic bunch and our activities and social media profiles are set to reflect that. At enable, we build exceptional Sales, Accounting & Finance, HR, People & Culture and Operations & Support teams for innovative businesses who believe people are their greatest asset. We support and enable each other to succeed. We want you to bring your true self, your ambitions, your interests; we want you to make it your own. We’re a million miles from your stereotypical recruitment business and offer. What you’ll be doing Simply put, you’ll play a lead role in solidly establishing the enable brand. You will be reaching candidates as well as clients across all our sectors with a mix of specifically tailored campaigns, initiatives, approaches and messages. Initially, your primary focus will be… As a natural storyteller, you’ll write and design blogs and posts – all sorts of content. This could be in the format of copy, images, videos, podcasts, voice recordings – all formats that you could think of that can be shared on Social Media or on a blog. Each is strategically and specifically tailored and placed to reach the right audience with the right message at the right time. To share all of the above, you’ll be spending time on LinkedIn, Facebook, Instagram, Tik Tok, Youtube, Twitter and any other Social Media channel worth adding to the mix. You’ll map out and schedule some content using Buffer strategically. You’ll build follower numbers, engaging, not broadcasting. Community management, monitoring, listening, measuring, evaluating and reporting on key metrics are part of this role, to evolve the strategy and campaigns based on stats and data. This role is all about getting involved, showing initiative, seeing opportunities, trying new social media features and knowing about all the latest hashtags and what’s trending. This will quickly expand to a range of projects including SEO, surveys, newsletters, targeted messaging on our CRM, managing event attendances and presentations as well as guest blogging whilst constantly staying ahead of the curve through research and trend spotting. What we are looking for Previous experience within a Marketing role in an agency environment or client side. You are a natural storyteller and writer and are able to adapt your tone of voice and messaging depending on what audience and also what platform you are writing for. Experience managing social media profiles and communities and a true passion for social media. You are strategic in your approach, being able to stay true and don’t get lost in comparing, lots of input and many perspectives. You understand the different purposes of different channels and how content purposes, formats, messaging and styles differ between different platforms. You are hungry to learn, to get involved, and to get started with writing blogs, creating posts, videos and taking pics. You are driven, authentic, entrepreneurial in your thinking, full of ideas and bring a load of energy. Attention to detail, accuracy and being organized are a given for you. Adobe Creative Suite (InDesign, Photoshop, After Effects) skills are a plus, a creative eye is a must. Video editing skills would be a huge bonus, as video production will become a key aspect of this position. Beyond that, you like to work collaboratively in an autonomous way and are not afraid to ask questions if unsure. You’ll be entrepreneurial in your thinking, bring a natural sense of urgency and intrinsic motivation and take immense pride in your work. What you’ll get in return for your talents Expect an entrepreneurial environment, a salary in line with your experience and previous success, 27.5 days holiday (plus bank holidays), health scheme, cycle to work, tech scheme, parking and public transport loan, seriously nice offices, ping pong, monthly and team rewards, summer and Xmas parties, end of month and quarter events and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Apply now with your CV, including links to your social media profiles as well as some example blogs or posts that you have written, designed and/ or filmed.
— Leading streetwear distribution agencyLocation:Bristol, UKSalary:£35,000 - £40,000Join an established business through a period of growth. Work with a portfolio of industry leading brands. Awesome offices and benefits. We are excited to be working with Out of Step, one of the UKs leading distribution agencies of apparel & lifestyle products for brands such as Afends, HUF & PolerStuff, who provide a full-service programme of DTC eComm, Sales & Marketing. We are seeking an experienced Performance Marketing Manager to play a key part in supporting the overall development and ongoing optimisation of the online stores. What you’ll be doing Working within their established team you will be responsible for managing the digital marketing channels across our portfolio of DTC brands, building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. Your tasks will be varied and ever changing between organic and paid search to digital content implementation, data & analytics, so the ability to adapt will be a working condition you thrive on. Reporting to the Head of Ecommerce you will display a solid and up to date understanding of online retail, and keen interest for Lifestyle & Fashion Brands. What skills you’ll need to apply Proven track record in a performance marketing or similar digital marketing role An understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty with the implementation Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Shopify, Google Analytics and email automation platforms Excellent organisational skills and attention to detail Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals An interest in apparel & lifestyle products – ideally skate/streetwear What you’ll get in return for your experience This role is offering a salary of up to £40k, hybrid working with free on-site parking, a monthly clothing allowance, 28 Days Holiday Plus 6 paid annual admin days, pension and an employee discount. What’s next? Please submit your CV to Josh for more info and to be considered!
— Specialist full service agencyLocation:Bristol, UKSalary:£30,000 - £40,000Large portfolio of clients. Excellent training & progression opportunities. Strong benefits package. We are looking for an SEO Manager to join a leading, Bristol based, agency to support their expanding marketing services team. You will be delivering SEO campaigns for several clients within the professional services sector. What you’ll be doing Reporting into the Head of SEO and working closely with the other SEO executives and wider team, you will be managing a portfolio of SEO projects from the strategy to planning and then delivering with the help of the team if needed. You will also be carrying out audits and implementing any fixes that are needed. Using SEO tools, you’ll gather data and assist with content planning and optimisation projects across new and existing content and plan outreach links and review potential sites to place content on. You will be responsible for optimising client’s websites and maintaining monthly reports using Google Data Studio and analysing the data, writing client-facing commentary for each SEO project. What experience you’ll need to apply At least a 4 years’ worth of experience within a SEO role An understanding of on/off page SEO strategies and technical SEO Solid understanding of google analytics Excellent working knowledge of SEO tools such as Ahrefs, Screaming Frog etc. Good written and verbal communication The ability to thrive in a fast-paced environment and take ownership What you’ll get in return for your experience This company is offering the chance to join a friendly and supportive team, a salary between £30-40k, 33 days holiday (including bank holidays), healthcare insurance, continuous development and progression opportunities, support with any charity work, a dog friendly office and lots more! What's next? Please send over your CV and drop Josh a line to hear more.
— National lifestyle merchandisersLocation:Bath, UKSalary:£30,000 - £35,000Family run business with over 40 years of trading. Join an established and friendly close-knit team. Hybrid working & great benefits. If you’re an experienced performance marketer with a background in eCommerce, this could be the right opportunity for you. This well-known retailer is looking for a bright individual to drive their online performance within key markets and across multiple commercial platforms. The purpose of this role is to manage our digital marketing channels, including building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. What you’ll be doing As the performance marketing manager, you will be responsible for planning and managing all digital marketing activities across Organic Search, Paid Search, Affiliate and Social Media advertising. You will manage budgets.You will define budgets and monitor spend, ROI and CPA for all activities managed and steadily grow new customer acquisition and work with the wider marketing team to define customer segments. You’ll be in charge of all email campaigns using automation platforms as well as uploading content onto the website using CMS platforms and using HTML and CSS for correct presentation of content where required. Reporting to the Head of Ecommerce, you will also be advising on strategic opportunities and new developments as well as forecasting and reporting on performance. What experience you will need to apply Proven track record in a performance marketing role and an understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty and do the doing! Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Magento, HTML/CSS knowledge and email automation platforms Excellent organisational skills and attention to detail Thrives when problem-solving and coming up with creative solutions Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals A passion for homeware or interior design What you will get in return for your experience This really exciting role is offering a salary up to £35k, a quarterly bonus, 22 days holiday bank holidays, hybrid working and generous company discounts! What’s next? If you’re interested in finding out more, then click to apply now or contact Josh.
— Specialist Full-Service AgencyLocation:Wiltshire, UKSalary:£20-30k● Join an industry-leading business at a time of growth.● Excellent training programs for quick career progression.● Work with a variety of premium eCommerce clients.We’re looking for an experienced SEO Executive to join an established digital marketing agency in Wiltshire. This is the ideal opportunity for a talented SEO Executive with either a Digital Marketing or eCommerce background to play an important role in helping some exciting brands generate more sales. This is the ideal opportunity for anyone with an SEO skillset (or a passion to specialise in SEO) to develop their career in a supportive and collaborative working environment and work on a variety of big-name clients.What you’ll be doingThe SEO Executive will: Plan and implement SEO campaigns and offer solutions for brand strategy Develop a range of SEO techniques including keyword research and white hat link building and backlink analysis Conduct content audits to measure SEO keyword density and relevance Ensure that they are up to date with SEO best practices and learn new techniques where necessary to apply to campaigns Create monthly campaign reports to assess SEO performance What experience you’ll need to apply Extensive experience within SEO, or relevant Digital Marketing experience with a passion to specialise in SEO Ability to use SEO software tools such as SEM Rush, Screaming Frog, Ahrefs and Search Console Comfortable using reporting tools such as Google Analytics Highly organised with the ability to prioritise and manage your workload A strong work ethic to learn and develop What you’ll get in return for your experience This is a great role based in Wiltshire offering a salary of £20-30k depending on experience, flexible working with hybrid options, amazing training opportunities for career development and a fantastic office environment.What's next?If you are interested in this role, then click apply now or contact Andi.
— Leading Content PlatformLocation:Bristol, UKSalary:£25-33k● Voted one of the Best Places to Work in the UK 2022. ● Excellent training and development opportunities. ● Wellbeing events – yoga workshops and mindfulness seminars. We’re looking for an experienced SEO Executive / SEO Analyst to join a leading content platform in the heart of Bristol. This is the ideal opportunity for a talented SEO Executive / SEO Analyst with either an SEO, journalism, e-commerce, or content-based marketing background to play an important role in helping drive traffic and increasing brand awareness. What you’ll be doing The SEO Executive / SEO Analyst will: Reporting on SEO practice to ensure that organic traffic, keyword rankings and click-through rates are effective Drive traffic by writing and updating SEO-content that is optimised Research keywords to plan SEO briefs for the editors and writers Analyse competitor brands to utilise gaps within the market Create monthly reports to assess strategy and make changes where necessary What experience you’ll need to apply Extensive experience in planning and implementing SEO strategy The ability to analyse data to create reports using tools like Ahrefs, Google Analytics and Google Search Console Comfortable using a CMS, ideally WordPress Excellent writing skills to create engaging and editorial copy The ideal candidate would have an interest and knowledge in cycling but is not essential What you’ll get in return for your experience This is a great role offering a competitive salary of up to £33k for the right person. You will also receive an excellent benefits package which includes designated personal development time each month to help with career progression, wellbeing events such as yoga workshops and mindfulness seminars, as well as a fantastic working environment with lovely offices in the centre of Bristol. This role also offers flexible working options on a hybrid basis with 3 days in, and 2 days working from home. What's next? If you are interested in this role, then click apply now or contact Andi.
— International retail companyLocation:Moreton-in-Marsh, UKSalary:£30,000 - £33,000Hands on delivery role. Opportunity to work on exciting new projects. Hybrid working and free lunches. We’re looking for an eCommerce Executive to play a key role in driving sales. This is an exciting opportunity to join a company that believe in challenging the conventional and offer a wide range of items. This is a fantastic opportunity for a self-motivated individual with good knowledge of website management, eCommerce and digital marketing. What you’ll be doing? As the Ecommerce Executive, your focus is to to drive the sales performance of the ecommerce platforms through website management, continued improvements and enhancements to the user experience, digital innovation and the execution of promotional campaigns. Using evidence-based research to provide insights on customer shopping trends, the Ecommerce Executive will support on the development of ecommerce channels to contribute in the profit growth strategy for our client’s business. You will work closely with the digital marketing team to identify, analyse and evaluate the digital performance an support in all areas of digital marketing from PPC to email campaigns, SEO and digital analytics and you will oversee the online sales across different market places. What experience you’ll need to apply? At least 2 years' experience within a Digital Marketing or eCommerce role A good understanding of analytics and reporting Experience of managing and update an eCommerce website Knowledge of online marketplace channels such as eBay and Amazon A working knowledge of marketing software such as Klavio, Mailchimp, SEM Rush etc A self-starter with the ability to work on their own initiative as well as being a team player Ambition, drive and an interest in the world of eCommerce/Digital Marketing Excellent communication and organisation skills What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for helping with its’ online success. There are offering a salary between £30-33k along with hybrid working, pension, free lunches as well as regular social events and continuous development and progression opportunities. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— Global media companyLocation:Bath or London, UKSalary:£40,000 - £45,000Work with some the world's most popular titles. Rapidly growing business. Hybrid working and excellent benefits. We are working with a global media company in their search for a Technical SEO Manager to join the growing audience operations department. Your role within the team is to be responsible for the technical SEO health of a large portfolio of websites. What you’ll be doing You will be responsible for performing regular technical SEO audits to identify weakness and opportunities and make continuous SEO improvements to the bespoke web platforms, making sure that all sites are market leading when it comes to SEO. Website migrations are a large part of the role from an SEO side, from initial audit to identify what needs to be done all the way through to pre and post release testing and monitoring site health outside of the normal audit schedule, raising bugs and concerns where necessary. What experience you’ll need to apply? Strong background in technical SEO Strong understanding of on-page and off-page SEO Experience with website migrations Proven experience of running in depth technical audits Experience using Google Analytics, Google Search Console and Google sheets/Excel Proficient with SEO tools such as Screaming Frog, Ahrefs and SEMrush What you’ll get in return for your experience A salary up to £45k, unlimited holiday, hybrid working, end of year bonus, huge opportunities to learn and develop as well as regular social events. What's next? Please apply or get in touch with Josh to find out more.
— One of the UK’s leading supplies in their fieldLocation:Chipping Campden, UKSalary:£35,000 - £45,000Own the growth strategy & implementation from day one. Opportunity to grow a team within the business. Hybrid working with stunning offices. We’re looking for an experienced eCommerce Digital Marketer to play a crucial role in supporting the growth of this business through online sales and activity. This is an exciting opportunity to join a business who have been leading the way for nearly 20 years within their trade. Ideally, you will have a broad skill-stack and be able to conduct an omnichannel marketing strategy. We want someone who is not just passionate about digital marketing, but curious, innovative and always thinking about ways to improve and optimise performance, finding opportunities, and taking them. What you’ll be doing? Working closely with the Digital Director, you will be managing the growth marketing strategy and implementing this through paid and organic search, social media and other digital marketing channels. Content creation is another crucial part of this role where you are responsible for all written and visual marketing assets that can be used across the digital marketing mix. It is your job to identify audiences and ensuring their activation, acquisition and conversion. Additionally, you will be responsible for identifying where efficiencies and opportunities within the marketing mix and sales funnels can be achieved and deliver a programme of optimisation and improvement within the growth marketing strategy. You will liaise daily with the digital director to ensure that marketing objectives and campaigns are coordinated and synchronised with the commercial needs of the business, reviewing merchandising, sales and DSI stock data to make real-time adjustments to digital marketing. What experience you’ll need to apply? Proven experience within an eCommerce Marketing position Experience with delivering PPC campaigns including Google Shopping & Merchant feeds Strong SEO strategy experience including on-page, off-page and content provision Previous experience of managing an eCommerce website from a merchandising perspective Knowledge of Google Ads and Analytics and search marketing tools like Semrush Strong Copywriting, Image editing & asset production using Photoshop A basic knowledge of HTML/CSS Self-reliant, results-driven and understand how to deliver objectives What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for its’ online success. There are offering a salary between £35-45k, Hybrid working, pension, healthcare, 25 days holiday and the chance to work in a beautiful office location with 4 acres and lots of scenic areas to enjoy. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— Award-Winning Content PlatformLocation:Bristol / Hybrid remote, UKSalary:up to £45000Voted one of the Best Places to Work in the UK 2022. Extensive portfolio of high-profile brands. Innovative and collaborative working environment. The Senior Digital Editor will play a crucial role in leading one of the business’ key brands into the global crafts sphere by utilising SEO skills to produce targeted content strategies. This is an exciting opportunity to join a business that is a well-established full channel agency that has clients across a variety of sectors. The ideal candidate will be both creative and strategic, and have seasoned knowledge of producing compelling campaigns that drive traffic, boost engagement and increase revenue through organic content. The role would suit an adaptive individual that is results-driven and seeks an encouraging work environment where they can thrive. What you’ll be doing As a key leader of the brand, you will be directly managing a large team to deliver effective strategies and ensure goals for growth are achieved, as well as negotiating with internal stakeholders to offer solutions. Due to the emphasis on organic content, you will be constantly monitoring and reporting the brand’s website and social channels to consistently review content techniques. You’ll have support from the publishing team to create a roadmap for the longer-term goals of growth and revenue for the brand site. A key part of this role is keeping up-to-date with online communities and changing trends within the crafting marketing so that you can utilise any content gaps and opportunities to stay one step ahead of competitors. You’ll need to have experience in collecting data and directing communications to target the brand audience successfully. To excel in this role, you’ll understand audience behaviour and be able to adapt and re-evaluate SEO techniques to ensure that content is compliant with the brand’s emphasis on diversity and inclusion. What experience you’ll need to apply Demonstrable experience in growing online channels through content and effective reporting techniques In-depth knowledge and passion for delivering successful SEO strategy Excellent relationship-building skills to work alongside advertising teams and form affiliate partnerships Ability to lead a team and understand how to utilise strengths of team members Awareness of creating video content to attract audiences Knowledge of the crafting industry is a bonus. Interest in ensuring diverse and inclusive work practices are followed. What you’ll get in return for your experience This is a great role with that is offers a basic salary of up to £38k depending on experience. The company offers a hybrid working police, so you’ll need to enjoy collaborating with your team and be able to commute to Bristol. What's next? If you are interested in this role, then click to apply now or contact Andi.
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"I would recommend ADLIB to anyone looking for a new position. They made the whole process so easy from first contact to securing my new role. They are unlike most recruiters as they don’t give you the ‘hard sell’ they work for you."
"ADLIB was professional in all the steps of recruitment. They communicated effectively with the company and helped me a lot along the stages of recruitment. I would highly recommend them."
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Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.